Apparel Manufacturing Errors

5 Common Apparel Manufacturing Errors to Look Out for (and How to Avoid Them)

Posted on

According to research by Shopify, around 50% of new brands fail within the first five years. We would never say this to discourage you, but it’s important to be aware of the roadblocks you may face along the way.

Apparel brands face unique challenges, especially when it comes to the manufacturing process. Every step of the supply chain must be executed with precision and care if you want your design to come out looking how you imagined it would.

Even the tiniest slip-ups can throw a wrench in the plan—causing delays, unsatisfactory products, and unhappy customers. No one wants that!

Today, we want to open up the conversation about 5 common manufacturing errors to keep an eye out for. Our apparel experts have some practical tips up our sleeves to help you steer clear of these mishaps.

@scrappyapparel 👕 Attention Clothing Brands! Boost your online presence with Scrappy Apparel Company’s expert #EcommerceSolutions. We cater to #BrandClothing, enhancing your #OnlineStoreNeeds. Join the #RetailRevolution now! Contact us at [email protected] and conquer #FashionRetail ♬ original sound – Scrappy Apparel

 

Deliver WOW-Worthy Products to Your Customers Every Time with Scrappy Apparel!

schedule a call


1. Sizing Inconsistencies

Sure, there are industry standards for clothing sizes. However, many brands have their own sizing rules, and this applies to blanks as well. A size “large” may vary in fit across different brands.

Sometimes, even within the same brand, there can be inconsistencies due to factors like:

  • Lack of quality control during production
  • Changes in manufacturing locations leading to differences in craftsmanship
  • Use of different suppliers for materials, resulting in variability in texture and color
  • Not considering the drape of the type of fabric used
  • Fluctuations in the attention to detail among workers or shifts

Getting the right garment fit is trickier than you’d expect. According to McKinsey, 70% of returns are due to poor fit or style! This issue not only affects customer satisfaction but also harms brand loyalty and image.

Solution

Always make sure to give your manufacturer detailed specs and size charts. Conduct regular quality checks of your products. It’s super important to choose a manufacturing partner with strict quality control. Ask in advance what measures they take!

At Scrappy Apparel, whether you need 500 garments or 10,000, you can count on getting the right sizes. Our revolutionary Brand Building Process (BBP) promises accuracy and uniformity, even when we’re turning around thousands of garments in a few weeks.


2. Fabric Quality Flaws

According to Eurofins, around 20% of garment defects are associated with fabric quality flaws. Low-quality materials or flaws in textiles can result in a poor-quality batch of apparel. These are the seven most common fabric defects:

  • Fabric stains
  • Uneven fabric color
  • Color bleeding
  • Fabric shrinkage
  • Holes, snags, and runs
  • Fabric distortions
  • Fabric yarn defects

Solution

Work closely with your manufacturer to choose fabrics that are tough and suitable for the type of garment you’re producing.

At Scrappy Apparel, we handpick the highest quality materials and partner with suppliers who maintain luxury-level standards. 

The fabric quality and type are key factors in durability, comfort, and washability. We personally select all fabrics and rigorously test them before giving the green light for use.

Before shipping from our warehouse, every garment goes through multiple quality checks. This process involves:

  • Examining each piece for flaws
  • Ensuring print accuracy and vibrancy
  • Maintaining consistent sizing across all orders

3. Printing Mistakes

Once the ink hits, there is no “erase” button in printing. If you’re not working with a genuine apparel manufacturing expert, you could get stuck with a subpar piece. You may also have to waste time/money reformatting, reprinting, and reshipping your materials. 

The most common printing mistakes are:

  • Misaligned artwork
  • Ink issues
  • Ignoring fabric characteristics
  • Incorrect color reproduction
  • Low-resolution prints
  • Forgetting about bleed or safety zones

Solution

At Scrappy Apparel, we take pride in our retail-ready screen printing solution that goes the extra mile.

What does that mean? Well, we do more than just print your design—we make sure your garments are all set to hit the shelves or ship to your customer’s doorstep.

We’re all about the little things. You can trust us to ensure your garments are truly retail-ready.

And have you heard about our standout service, The Monster Screen Print? We can print your design up to a whopping 17” x 22”—way bigger than what most local print shops offer.

We’re experts in large-format screen printing, so give us your design and watch us bring it to life—in a larger-than-life way!

4. Inattention to Detail

How often have you checked out a shirt you were going buy and noticed a missing stitch or an extra 3 cm thread? 

Little things like stitching, buttons, and trims really shape the look and quality of clothing.

Neglecting these details could result in poorly made apparel, leading to unhappy customers, returns, and harm to your reputation. 

Here are some common defects from lack of attention that you should watch out for:

  • Defected stitches
  • Untrimmed threads
  • Puckering defects
  • Open or unsecured seams
  • Joint defects
  • Button defects

Solution

Clearly state your expectations and check sample items carefully. Work with manufacturers like Scrappy Apparel who are known for their focus on detail and quality. We meticulously examine every single detail that impacts your apparel’s quality.

Strong stitching guarantees garment longevity. The stitches in our garments stay intact wash after wash. 


5. Poor Production Management

Sometimes, the root of the issue isn’t in the garment itself—it’s in the process.

Too often, apparel brands work with manufacturers and struggle with:

  • Communication issues
  • Production delays
  • Cost overruns

It may be hard to design and put into practice a “perfect” process of clothing manufacturing. However, knowing these problems and dealing with them in the right manner is key.

Solution

Select a manufacturer with a reliable production management system. 

At Scrappy Apparel, we always communicate clearly and set expectations with our partners on everything from schedules to budgets. 

That’s right—when you choose us, you can expect:

  • Apparel-first solutions
  • High-end manufacturing capabilities
  • Streamlined (and headache-free) fulfillment solutions
  • Swift turnaround times
  • Reliable shipping—never, ever late!

How Scrappy Apparel Solves Common Problems for Clothing Brands

At Scrappy Apparel, we believe that quality is non-negotiable. We ensure that our supply chain is seamless and efficient, leaving no room for the common errors we mentioned above.

By selecting an end-to-end apparel manufacturing and fulfillment partner like us, you can steer clear of these pitfalls and enjoy a worry-free production cycle that will delight your customers time and time again.

Comprehensive End-to-End Manufacturing and Fulfillment Solution

When you choose us, all you have to do is direct your customers to make a purchase. We’ll handle the rest.

Manufacturing, fulfillment, e-commerce… you can count on us to do it all!

Our 3PL MGMT program offers 4PL and 5PL capabilities by managing multiple 3PL warehouses for you. 

Say goodbye to the headaches of inventory management, warehousing, and shipping. We take away all the stressful aspects of fulfillment so you can focus on your brand.

Ready to Scale Your Apparel Brand in 2024?

Partner with Scrappy Apparel to make it happen—no worries along the way!

schedule a call


olivia rodrigo apparel sales

Olivia Rodrigo’s Strategies for Selling Her GUTS World Tour Apparel

Posted on

The moment has arrived! Olivia Rodrigo’s highly-anticipated GUTS World Tour kicked off on February 23rd, promising 77 shows of electrifying performances and boundless excitement. We expect Rodrigo to make a lot of money this year, and we’ll help you do the same!

As fans eagerly memorize lyrics, battle for tickets, and perfect their concert outfits, the frenzy surrounding this pop-rock sensation is palpable. We’ve seen this before with The Taylor Swift Effect, and that’s how we know there’s a massive opportunity for Rodrigo to sell hundreds of thousands of garments this year.

You can probably already guess, but Rodrigo does in fact have an online store where she’s selling tour-related apparel. Today, we’re going to uncover the strategies she’s using to sell garments to her fans ahead of her world tour.

Elevate Your Tour Merch Strategy with Scrappy Apparel

schedule a call


@annachristy.xox A TRIBUTE TO SOUR TOUR OFC #oliviarodrigo #guts #gutsworldtour #lacy #concertoutfit #concert #fangirl #fyp #sour ♬ Originalton – 💗💗

Why “The Olivia Rodrigo Effect” is So HUGE

Olivia Rodrigo is much more than your average pop singer. Her meteoric rise over the course of three years landed her three Grammys (and she’s only 21 years old, by the way).

Following the record-breaking success of her chart-topping debut album SOUR, which achieved a remarkable feat as the fastest album in history to have all of its songs certified RIAA Platinum or higher, Olivia Rodrigo returns with her latest album, GUTS. This new album showcases her evolution into a more sophisticated vocalist and lyricist. This is a monumental leap forward in her artistic journey.

According to The Hollywood Reporter, the tickets for the GUTS World Tour were already sold out by February 21st, even after the addition of 20 new locations! You can expect a lot of fans to buy into the hype (literally) and start spending money on tour-themed merchandise.

As you can see, Taylor is not the only one with major pull in today’s pop culture. Olivia is up there with her.


Analyzing Rodrigo’s Apparel E-Commerce Strategy

There’s a lot to learn from Olivia Rodrigo. She successfully blends pop culture, personal branding, and fan connections to drive sales. Let’s take a closer look at her online store.

Rodrigo’s online store uses more creative photos for her merch instead of just using renders. Many merch stores just show renders or photos of the products themselves—and to be clear, we’re not saying this is a bad strategy. It’s never bad to show your products close-up to display details.

However, Olivia takes a different approach with her online store. For example, in some photos, she is wearing the merch herself. This amps up the “cool factor” and makes her fans want to buy it even more.

olivia rodrigo e-commerce

Olivia Rodrigo modeling her own merchandise in her online store.

The so-called “Livies” (Olivia Rodrigo’s fans) adore graphic tees that demonstrate individuality and passion for Olivia’s music. These tees are more than clothing—they represent an emotional connection and devotion to their musical heroine:

@targetovereverything New Guts tour tee at Target!!!💜 #target #targethaul #targetfinds #targettok #newattarget #targetfavorites #oliviarodrigo #livies #gutsalbum #gutsoliviarodrigo #gutstour ♬ Bad idea right – ❆⸆⸉


Fan Style Interpretations

Many supporters on TikTok share fashion tips to echo Olivia Rodrigo’s style:

@indyclover_gilbert Going to the AZ Olivia Rodrigo concert and don’t have an outfit yet? Indy Clover Gilbert has you covered! 💜🎤✨📸 #oliviarodrigo #oliviarodrigotour #gilbertaz #thrifttok #outfitinspo #concertoutfitinspo ♬ original sound – livies hq ❤️


olivia rodrigo e-commerce storeRodrigo’s Impact on Gen Z Trends

Aside from being a famous musician, the California-born pop star has emerged as a trendsetter for Gen Z.

She has a renowned 2000s-inspired wardrobe, and she’s also known for her bold choices on the red carpet. Olivia Rodrigo’s sense of style is as impressive as her music career.

Here are some of the key trends you’ll see at the GUTS World Tour:

Taking on the Y2K Aesthetic

Rodrigo has fully embraced her latest era with a renewed main character energy, blending daring pop-punk elements with the cool-girl vibe she’s created over the years.

Recently, she’s been wearing Y2K graphic tees, mini-skirts, and classic preppy socks with loafers and Mary Jane shoes.

@allie_xcx been wearing these low buns like every day #y2k #90s #hairstyles ♬ Crimson And Clover – The Shacks

Learn more about Y2K fashion on our blog.


Purple GUTS Tour Outfits

On TikTok, fans showcase outfits inspired by the official color of the GUTS era: purple. The search is on for purple attire. 

@lovekennedygrace comment your favorite! 💜💜💜 #foryoupage #foryou #fyp #viralvideo #viral #viraltiktok #tiktok #preppy #preppylifestyle #preppyaesthetic #kennedygrace #lovekennedygrace #oliviarodrigo #guts #gutsoliviarodrigo #tour #concert #outfit #purple ♬ original sound – Rylee

Rebellious Style

Olivia is also known for her social awkwardness in her song, “Ballad of a Homeschooled Girl.” She embraces a rebellious style with academia-inspired fashion.

@yourfavtitaaaa Replying to @💛 what to wear to the GUTS WORLD TOUR? here are some few outfit ideas for youuu 💜🩹 #oliviarodrigo #guts #gutsoliviarodrigo #gutsworldtour #gutsworldtouroutfits #gutsworldtouroutfitideas #fyp #foryou #foryoupage #sour #souroliviarodrigo #TikTokFashion #shein #cider #amazon #concert #concertoutfit #livies #livieshq #concertoutfitideas #gutsworldtouruk #gutsworldtourparis #fashion #halloween #halloweenoutfit #halloweenoutfits #halloweenoutfitideas #gutsworldtour2024 ♬ GUTS Standard Track List – Steven Sullivan

Borrowing Styles from the Past

Olivia Rodrigo drew inspiration from her parents’ ’90s music taste, reflecting it in her style. On her way to BBC Radio Studios on Aug. 15, she showcased a new addition to her vintage tee collection: a brown t-shirt featuring rock icon Pat Benatar.

As you can see, Olivia Rodrigo has cemented herself in today’s culture as a style icon. We’ll continue to see her influence trends in the apparel world for years to come.


GUTS Apparel Fulfillment Strategies: Understanding Tour Merch Logistics

Although we haven’t personally spoken with Olivia to ask her about her tour merch logistics strategy, we can tell you this…

Crafting a successful tour merchandise program like Olivia Rodrigo’s requires meticulous planning and a dedicated team for manufacturing, inventory management, shipping, and logistics across 77 dates.

What Scrappy Apparel’s Tour Merch Logistics Program Offers

If you want to streamline your own tour merch program, we have good news for you! Our experts at Scrappy Apparel have a tailored logistics program for touring artists.

Our goal is not only to manage the logistics of your tour merch efficiently but also to ensure that your merch reaches its maximum sales potential. Scrappy Apparel positions your merchandise to be a significant revenue stream, complementing your tour’s success.

Here’s how we can help you:

Inventory Management

Handling inventory for tour merchandise can be a logistical nightmare, especially when predicting demand for different sizes and designs across various tour locations. As part of our 3PL MGMT program, we can help you manage stock levels to reduce the risk of overproduction or shortages.

We adjust inventory levels based on specific tour locations, ensuring that popular sizes and designs are always in supply. This not only optimizes your merchandise sales but also minimizes waste and storage costs, making your tour merchandising efforts as efficient and profitable as possible.

Quality Control

Ensuring consistent quality across all merchandise can be challenging, especially when dealing with multiple suppliers or rush orders. That’s why you need industry experts (like us) who can provide an apparel-first fulfillment service.

Here at Scrappy Apparel, we use stringent quality control measures at multiple stages of the supply chain to ensure our partners can offer their customers a 5-star experience at every touchpoint.

Our process involves meticulously vetting garments and conducting thorough inspections from production to packaging. We understand that your brand’s reputation hinges on the quality of your merchandise, and we take that responsibility seriously.

For every batch of merchandise, our quality control team carries out a series of checks for material quality, print clarity, and overall durability to ensure that each item meets our high standards.

In situations where speed is of the essence, and rush orders are necessary, our quality control processes are designed to be both efficient and comprehensive, preventing any compromise on the quality of the final product.

Logistics and Distribution

Transporting merchandise to each tour location requires strategic planning, and it can be costly (especially if your tour has 77 dates like Olivia Rodrigo’s!)

At Scrappy Apparel, we mitigate these challenges by offering warehouse space for your brand’s merchandise. We streamline the entire fulfillment process, ensuring that your merch is not only stored securely but is also dispatched efficiently. You can count on it to arrive at each tour venue on time!

We also offer direct shipping to customers for e-commerce orders. This approach alleviates the logistical workload on your team, enabling them to focus on delivering an unforgettable tour experience. We’ll handle the distribution complexities, ensuring your fans receive their merchandise promptly, regardless of where they are.

E-Commerce Integration

Our fulfillment program seamlessly integrates with your e-commerce platform, handling all aspects of online sales, from order processing to customer service. As soon as your fans place an order, our system prepares the items for dispatch.

You can rest assured that we’ll fulfill your online orders without hiccups or delays. Our solutions are designed to be as straightforward and efficient as possible, allowing for real-time tracking of inventory levels and sales data. This ensures that both you and your fans have up-to-the-minute information on the availability of items, leading to a more satisfying shopping experience.

Additionally, our customer service team is on standby to handle any inquiries or issues, ensuring a smooth transaction from beginning to end. With Scrappy Apparel’s e-commerce solutions, your focus can remain on your music and performances, while we take care of delivering your merchandise to your fanbase.


Scrappy Apparel is Your Ultimate Tour Merch Partner

Work with a trusted apparel partner who truly understands the needs of touring artists. We’ll help cut costs, simplify logistics, and delight your fans with the merch they’re already excited to buy.

schedule a call


2024 movie fashion trends (1)

Our Predictions: How 2024’s Blockbuster Movies Will Influence Fashion Trends

Posted on

Fashion and movies share a symbolic relationship, each influencing the other differently. Fashion needs to expand and reach people through movies, and movies need the support of fashion to help them stand out.

Stitch Fix research indicates that 92% of stylists believe blockbusters, sporting events, and concerts will have an impact on fashion trends in 2024. And more importantly, 81% of the clients agree!

Today, we invite you to discover how major films influenced fashion and customer behavior in the last few years and what to expect in 2024.

Don’t Miss the Opportunity to Scale Your Brand with Scrappy Apparel!

schedule a call


@marinelabezer What’s your favourite movie?😍 All outfits are @boohoo❤️ #fashion #boohoo #bestfilms #movies #meangirls #style #outfits #tiktokfashion ♬ GERMANGLAS GERMANGLAS GERMANGLAS GERMANGLAS – 🔥GERMAN🔥

People absolutely love getting outfit inspiration from movies!

A Look Back at Past Years: How Blockbuster Movies and TV Shows Influenced Fashion Trends

There is no doubt that blockbusters can set trends, which happens because people take inspiration from the clothes the characters wear.

Before we talk about what’s in store for 2024, let’s take a look at a couple of examples of trendsetting TV shows and movies from previous years!

2021: Gossip Girl Brings Back the Varsity Jacket

Gossip Girl, a series from HBO Max, rekindled a new appreciation for preppy style. According to Glamour Magazine, varsity and uniform-style clothing was in high demand after the show’s reboot in 2021.

For example:

  • Plaid vests: +47%
  • Tennis skirts: +41%
  • High-collar shirts: +34%
  • Varsity jackets: 53%

Check out these looks inspired by Blair and Serena from Gossip Girl.

@lailanysotaSi gossip girl se recreara en 2023 🐕❤️💅🏻♬ Young Folks – Shindig Society

2023: The Influence of Barbiecore

Since Margot Robbie was pictured on set last June playing the iconic Mattel doll in the highly-anticipated Barbie film, pink has been on everyone’s mind. (Well, almost everyone!)

After the Barbie movie trailer was released, Barbiecore resurged. Fans started creating their own Barbie-inspired looks that featured vibrant hues of pink. Here is some data—also from Stitch Fix—on how Barbie influenced clients:

  • 300% increase in client requests for Barbie-inspired outfits
  • 47% draw fashion inspiration from the real-life Barbie counterpart, Margot Robbie

Here are some looks that fit the Barbiecore vibe:

@katie.one I had to 💘 #barbiecore #barbie #pinkoutfits #pink #barbieoutfits ♬ Hi Barbie Hi Ken Barbie Movie Only In Theaters – Barbie Movie


What are the Major Movies of 2024 that We Expect to Influence Fashion Trends?

You can discover new opportunities for your brand by knowing which big 2024 releases are most likely to influence trends. Here’s what we’re expecting to see this year:

Mean Girls

In the realm of beloved teen movies, 2004’s Mean Girls is immortal. The Mean Girls remake from 2024 is its own Gen Z thing. We see a lot of athleisure, vintage, and secondhand thrifting inspiration throughout.

Interestingly, a lot of Gen Z fashion borrows trends from the Y2K era and even decades before that!

Here are some recreations of the Mean Girls style:

@jadeeevice Recreating Mean girls 2024 outfits 🎀🤍 #meangirls #meangirlsmovie #reginageorge #gretchenwieners #outfit ♬ original sound – Jadee

Beetlejuice 2

After the success of Wednesday and how it resurrected the gothic look, we know people are *not afraid* to get inspired by horror movies. Tim Burton returns to the underworld of his spooky 1988 comedy in Beetlejuice 2, so keep an eye out for it.

Willem Dafoe and Jenna Ortega, who both worked with Burton on Wednesday, join the ghostly crew. Beetlejuice has been a source of style inspiration in recent years (see below), and we expect this trend to amplify when the Beetlejuice 2 film drops later this year.

@mallgothmeg My beetlejuice inspired outfits! Everything is tagged on IG! 🖤🖤 #beetlejuice #spooky #altoutfits #outfitinspo #altstyle ♬ BEETLEJUICE THEME SONG – REMIX – Keiron Raven & Trap Music Now

Joker 2: Folie à Deux

Remember the 2019 Joker film? If you loved it, you’re in for a treat this year.

Joker 2: Folie à Deux drops in October. This time around, director Todd Phillips and actor Joaquin Phoenix are back, but the wildest part is Lady Gaga’s role as Harley Quinn—the Joker’s girlfriend, co-sociopath, and literal partner in crime.

We expect Lady Gaga’s version of Harley Quinn to spark style inspiration worldwide. Harley Quinn has had many looks over the years, and 2024 won’t be any different.


Why Choose Scrappy Apparel as Your Manufacturing and Fulfillment Partner?

We’re proud to announce that we’re revolutionizing the industry with a one-of-a-kind, all-in-one apparel manufacturing and fulfillment solution. You can rely on us to manage your entire apparel supply chain for you.

The days of picking and packing, juggling vendor relationships, and struggling with Shopify are gone.

Today, you can choose to work with us and let our in-house apparel experts do all that work for you.

Why Hire an Apparel Solutions Expert to Help You?

Outsourcing some areas of your supply chain will offer you new opportunities to scale your apparel brand. Here are some of the benefits you’ll get from acquiring a strategic partner:

Flexibility

Enjoy flexibility in scaling operations based on demand fluctuations. You can say goodbye to many of the complexities associated with business expansion.

Enhanced Efficiency

Partnering with a third-party logistics (3PL) company allows you to streamline order processing and shipping without investing your own time and resources. Your partner will handle these tasks efficiently, so you can maximize your time.

Streamlined Inventory Management

You can integrate your sales channels with an order fulfillment partner’s services to optimize operational efficiency using cutting-edge technology, specialized knowledge, and advanced inventory management tools.

Cost-Efficiency

Leverage economies of scale and reduced shipping expenses provided by an order fulfillment partner. This can result in significant savings on fulfillment costs. Redirect these savings into other critical areas of your business for further growth and development.

Our 3PL MGMT Program: What You Get

We developed our innovative 3PL MGMT program to solve common challenges apparel brand owners face. But our program takes traditional third-party logistics a step further to offer 4PL and 5PL capabilities. We’ll manage the 3PL warehouses for you, so you won’t have to manage the fulfillment process.

You’ll get dedicated warehouse space for your brand, as well as custom packing slips and shipping labels. With our streamlined inventory management, you’ll always know what’s in stock and what’s running low.

Your online store will integrate seamlessly with our fulfillment service. You’ll focus on marketing, designing new garments, and getting sales.

After your customers place their orders, we’ll handle everything else. You can rest assured that your orders will be fulfilled with lightning speed and precision!

Are You Ready to Kickstart Your Project?

You can get a free estimate from our experts. We offer 100% transparent quotes for all our services. If you’re craving more freedom to grow your apparel brand this year, we invite you to schedule a call with our team so we can discuss next steps!

schedule a call


Logomania in Streetwear

The Evolution of Logomania in Streetwear: What to Expect in 2024

Posted on

The 90s logomania trend is back! Logos have always made a bold statement in fashion, beauty, and accessories. But this time, designers are taking a subtler approach.

Just like many fashion trends, logomania follows a cyclical pattern: what was old becomes new again.

The logomania trend was made famous by luxury labels like Louis Vuitton, Balenciaga, and Gucci, among others. But modern streetwear brands such as Supreme, Bathing Ape, and Palace have taken it to new heights.

Today, we’ll explore this evolving trend, analyzing its impact on the future of streetwear… and of course, what it means for apparel brands that want to stay one step ahead!

Leverage the Latest Trends with Scrappy Apparel’s Solutions!

schedule a call


@personalshopperlondon Allover logo masculine Balenciaga shirts #balenciagashirt #balenciaga #logomania #luxuryshopping #personalshopper ♬ bad guy by Billie Eilish – flighthouse

What is Logomania, Anyway?

Logomania is exactly what it sounds like—the display of brand loyalty and recognition on clothing through loud and prominent logo displays. This trend empowers fashion lovers to express themselves and make it known where their loyalty lies!

How Modern Streetwear Uses Logomania

The logomania movement in streetwear makes a statement with oversized graphics and emblems. It combines brand prestige with street credibility, making it a wardrobe staple for trendsetting youth and fashion-savvy consumers alike.

supremeSupreme’s crewneck, fully printed with the brand’s logo. Featured on Kicks Crew, a global marketplace for sneakers and apparel.

The Origin, Ascension, and Evolution of Logomania

We can’t talk about logomania without talking about the Chanel logo—one of the most iconic fashion emblems of all time.

Back in 1925, Coco Chanel started a fashion revolution by boldly embroidering her name directly onto her clothing. She designed the famous logo herself by interlocking two Cs.

She instilled a special kind of enchantment into her designer pieces by creating her own signature. From then on, countless generations of consumers have used fashion logos as symbols of their status and belonging.

The 80s Comeback

As a pioneering hip-hop designer in the 1980s, Dapper Dan flipped the script on logo design. He layered overt graphics and logos on clothing to cultivate an aesthetic that says:

Less isn’t more. More is more!

Although they probably weren’t appreciated enough at the time, Dan’s “counterfeit” products soon became coveted in their own right.

 Logomania in StreetwearDaniel Day with his custom clothing in his shop Dapper Dan’s Boutique. Source: LifeStyle Asia.

In the 80s, people were dying to get their hands on anything with a prominent logo on it—and they were willing to spend the big bucks for it! We can attribute the birth of logomania (as we know it today) to this era.

The Peak of Logomania in the 90s

The 1990s marked the pinnacle of logomania. You couldn’t walk a few steps without spotting…

  • A flashy, gold double G from Gucci
  • Balenciaga’s logo-adorned hoodies
  • YSL crossbody bags galore
  • Fendi’s double ‘F’ monogram on everything

…and many more!

Like all trends, logomania is a phenomenon that comes and goes, ebbs and flows… but most importantly, it evolves!

 Logomania in StreetwearScarlett Johanson poses with Beyoncé and the girls of Destiny’s Child in 1998, who were wearing Tommy Hilfiger t-shirts and jeans. Photo from Glamour.

Streetwear’s Adoption of Logomania in the 2010s

Streetwear brands like Supreme adopted logomania around 2010. Other high-end streetwear labels followed suit, further propelling logomania to new heights.

However, in the modern day, logomania is more than just a status symbol. It has become a symbol of community rather than classism.

Nostalgic logo prints dominated the Fall/Winter 2018 runways for the likes of Fendi, Versace, and Burberry.

 Logomania in StreetwearFendi brought back big logos in its Fall/Winter 2018 collection. From HypeBeast.

What to Expect from Logomania in 2024 and the Future

We expect to see a lot more logos in 2024. Although logomania’s origins are still evident, it is now evolving toward a more understated and simplistic approach.

An example of this evolution can be seen in Off-White’s subtle reintroduction of their logo, as showcased on their social media:

 

View this post on Instagram

 

A post shared by Off-White™ (@off____white)

Additionally, esteemed luxury brands like Louis Vuitton have unveiled logomania-inspired apparel for their Spring and Summer 2024 collections.

 

View this post on Instagram

 

A post shared by HIGHSNOBIETY (@highsnobiety)

The future of the logomania trend is bright, and we can’t wait to see where designers take it in the coming years.

Partner with Scrappy Apparel to Make Your Mark on the Apparel Industry!

Our team at Scrappy Apparel will guide your brand to success. Unlike most manufacturing and fulfillment companies, we are truly invested in our partners’ businesses.

We do a lot more than just print your logo on a t-shirt and ship it to your customer. We are here to help you optimize your entire supply chain, from sourcing materials to delivering each garment to its final destination.

And the best part is that we are a team of apparel experts who developed apparel-first solutions. There’s truly no other partner like us, and here’s why:

We’re a Manufacturing Powerhouse

Whether you need 10,000 screen-printed garments next month or a cut-and-sew garment to private label and sell, we have the manufacturing capabilities to handle (almost) any request.

Our manufacturing services are scalable, with price breaks for larger quantities of garments. You’ll never outgrow us!

We Pay Attention to Detail at Every Step

One of the major challenges of supply chain optimization is maintaining the same level of quality your customers expect at every touchpoint. In this industry, seemingly minor mistakes can have significant impacts. We developed our Brand Building Process (BBP) to minimize errors and guarantee that your garments turn out exactly as you imagined they would.

Our 3PL MGMT Program Offers 4PL and 5PL Capabilities

Did you know our fulfillment solutions are just as scalable as our manufacturing services?

Our 3PL MGMT program gives you access to 4PL and 5PL level support, including:

  • End-to-end supply chain management
  • Efficient scaling of your business
  • Strategic oversight
  • Full-service apparel manufacturing services
  • Integrated fulfillment solutions
  • Streamlined operations
  • Done-for-you management of multiple 3PL warehouses

…and much more!

Scrappy Apparel is Your All-in-One Solution

Once you work with our team, you’ll never want to break up with us… and you’ll never need to!

At Scrappy Apparel, we have everything you need to scale your apparel brand to unimaginable heights. We’re onboarding new partners this year, and we’d love for you to be our next Scrappy Success Story.

Ready to Begin Your Project?

schedule a call


taylor swift effect

“The Taylor Swift Effect” and Its Impact on NFL Jersey Sales

Posted on

She’s influencing a group of people and those people are influencing each other and other people. There’s a network effect that’s at play.
– Marcus Collins, Professor of Marketing at the Ross School of Business (Source: Forbes)

Whether you like it or not, the Super Bowl is this weekend, and people can’t stop talking about Taylor Swift—even though she doesn’t play football.

According to MarketWatch, this season Taylor Swift and Travis Kelce’s romance generated over $331 million for the Kansas City Chiefs and the NFL. 

“The Taylor Effect” or “The Swift Effect” (call it what you want) is an extremely relevant sensation that every marketing leader should learn about—and so should any apparel brand that wants to turn trends into $$$ in 2024!

Keep reading to get high-value insights into…

  • What “The Taylor Swift Effect” is
  • How this effect came into play
  • How to turn your brand into a cultural phenomenon

Maximize Your Sales with Scrappy Apparel

schedule a call


@reuters The “Swift Effect” will be in full force when the Super Bowl champion Kansas City Chiefs travel to New York, as a connection between pop music phenomenon Taylor Swift and NFL tight end Travis Kelce has sent fans into a frenzy.    #TaylorSwift #Swiftie #SwiftTok #TravisKelce #KansasCity #Jets #NewYork ♬ original sound – Reuters

The Influence of the Taylor Swift Effect

First, let’s talk about what “The Taylor Swift Effect” actually is.

In general, this effect refers to the economic boost in areas where Taylor Swift holds her concerts. There’s also a significant sales spike for any event or product Swift is associated with.

So, what does this mean for you? Let’s say T Swift is performing in a city, county, or region where you sell your products. You can market to her audience to boost your sales.

Obviously, you can’t just slap her name on a product and call it a day, but there are clever ways you can market your products to her audience without infringing on her intellectual property rights or misusing her brand.

However, before you explore Taylor’s world further, you need to know more about how this effect works and how it started.

The “Swiftie” Bond

Swift was one of the first musicians to take a deep dive into Instagram, Twitter, and Tumblr to get on a one-to-one level with her fans. She created an emotional connection with her audience in the digital world, which resulted in millions of fans worldwide.

In 2017, the name “Swifties” (Swift’s fans) was legally trademarked by the singer. And let’s make something clear—these fans are not just passive consumers.

They’re the opposite of passive. Swifties are super engaged with Taylor as an artist, influencer, and brand.

It’s not surprising that Swifties also love buying her apparel, footwear, cosmetics, and accessories. More brands are acquiring permission to use Swift’s designs or resell her merchandise because there’s clearly a lucrative business opportunity when marketing to the Swiftie demographic.

It All Started with a Love Story

In the summer of 2023, Swift began dating Kansas City Chiefs tight end Travis Kelce, and the NFL has welcomed the couple’s relationship. By just showing up at her man’s games, Taylor has greatly increased NFL viewership and sales.

To maximize their earnings, the league used Swift’s music for promos, displayed her real-time reactions on TV, and made puns about Kelce’s stats with references to her songs. And now the Swifties are showing up for Kelce as well, making this crossover highly lucrative.

@espn This is awesome ❤️👏 (via @Aubrey Curtis) #nfl #football #taylorswift #traviskelce #chiefs ♬ original sound – tvdoaudios

The couple’s impact was so great that new custom jerseys called “Swelce” and “Traylor” went up for auction in late 2023. The jersey still had Kelce’s number 87 on it and was signed by the player himself.

And the fans went crazy about this product. The items were listed at $2,515 for the “Swelce” Jersey and $1,515 for the “Traylor” one, according to Yahoo Entertainment.

The custom Chiefs jerseys signed by Travis Kelce auctioned via Metabilia.


The NFL’s Triumph: Exploring the Impact of The Swift Effect on Viewership and Sales

The NFL has always tried to boost its female viewership. But in October 2023, this demographic hit a new peak thanks to the Swifties. According to NBC News, the biggest increases were:

  • 53%: women aged 12 to 17
  • 34%: women above 35
  • 24%: women aged 18 to 24

An average of nearly 27 million people (2 million more women) tuned into the same game that Taylor Swift attended. This made it the most-watched Sunday TV show since the Super Bowl.

Sales were also impacted. According to CNN, Travis Kelce (previously in the top 10 in jersey sales) saw his sales jump nearly 400% after Taylor Swift attended a game between the Chicago Bears and the Kansas City Chiefs, making Kelce one of the top 5 selling NFL players.

This event is inspiring marketing leaders all over the world to use this effect to boost their sales, engagement, and brand awareness… or at least figure out how to achieve similar success for their own brand, even if they’re not directly marketing to Swifties.


Ripple Effect: How Various Industries Capitalize on the T Swift Phenomenon

Since Swift started the Eras Tour in 2023, she’s been boosting local economies where she performs. According to Chains Store Age, the top purchases made were in:

  • Clothing: 62%
  • Food: 41%
  • Transport: 39%
  • Stay: 37%

57% of Taylor’s concert or movie attendees said they bought a Taylor-related item and kept it following the concert or movie.

The fans are looking for garments with her designs, trademarks, or even just references on them, making them feel like they’re part of a community—like true Swifties. Fans keep the clothing for sentimental reasons.


Taylor Swift is Not the Only Celebrity with Great Influence!

There are other celebrities who have produced similar effects.

For example, Kanye West for Adidas and Cardi B for Christian Louboutin’s “Bloody Shoes” search traffic, among others.

These celebrities influence people to move and buy based on their statements or actions. It’s clear we live in a world that’s all about influence!


Trust Scrappy Apparel to Optimize Your Supply Chain!

T Swift has mastered the art of the fan experience. To become a cultural phenomenon like her, you need to give your customers a memorable experience with your brand.

Scrappy Apparel is your go-to partner for high-volume apparel manufacturing, fulfillment, and e-commerce solutions. We offer unlimited scalability and uncompromising quality. We’ll exceed your customers’ expectations at every touchpoint.

Here are a few of the ways we can help you elevate your brand:

We Prioritize Transparency & Efficiency

Step into a world where efficiency meets convenience. Our warehouses are tailored to your brand’s needs, with customized packing slips and shipping labels. Our cutting-edge system keeps you informed at all times about stock levels, synchronizing your products and inventory in real-time.

The fulfillment service we offer seamlessly integrates with your online store, enabling you to focus on promoting and selling your products.

All you have to do is focus on attracting customers to your store. Once they place an order, we’ll handle everything from there. It’s that simple!

We Specialize in Limited Edition Drops

We’ll help you manufacture your limited edition collection, prepare for the launch, and execute your one-time drop program with maximum efficiency. The best part about it is that you keep 100% of the profits you generate!

We Offer 4PL and 5PL Capabilities

Our 3PL MGMT program is more than just a fulfillment service—we offer a strategic partnership tailored to your needs. We help with:

  • Managing multiple 3PL warehouses
  • Supply chain management
  • Inventory management
  • Pick and pack
  • Storage
  • Transportation scheduling

…and much more!

Forget about worries, delays, and management nightmares. We provide a seamless experience for both your business and your consumers!

End-to-End Supply Chain Management: We Have You Covered Every Step of the Way

Clothing brands need solutions that are tailored to their industry specifically. With over 17 years in the industry, we’ve perfected our solutions to meet the needs of apparel brands.

We service retail stores, e-commerce brands, tour merch programs… the list goes on!

We streamline our logistics to ensure our deliveries always arrive on time, minimizing delays and optimizing your supply chain.


Choose Scrappy Apparel as Your Strategic Partner to Scale!

If you’re taking your brand to new heights in 2024, let’s talk about how we can support you with our scalable apparel solutions:

schedule a call


Streetwear Trends

From Graffiti to Garments: The Artistic Influence on Streetwear Trends

Posted on

Today, the worlds of art, fashion, and design are intertwined more than ever. (We can thank the Internet and social media for that!)

Artists from all walks of life influence major fashion labels, boutique designs, and much more.

Modern graffiti dates back to 1960, but it remains a prominent force in our culture to this day. With the recent boom of the street art scene, many streetwear brands have incorporated graffiti-style designs, coloring, and lettering into their collections. 

Now, we see the personality and self-expression of graffiti murals on both the street and the runway.

As wearable art becomes the norm, you won’t want to miss our insights into how today’s fashion designers leverage the influence of graffiti to add more *spice* to their collections.

Keep reading to learn about the artistic phenomenon of graffiti and how to capitalize on the latest trends with Scrappy Apparel’s solutions!

Scale Your Clothing Brand with Scrappy Apparel!

schedule a call


@luke_skywalking10 Check out my graffiti inspired tee collection from my brand @illreference on Instagram & twitter! Let me know what you think #fyp #foryoupage #blackowned #blacktiktok #streetwear #outfitinspo ♬ original sound – luke_skywalking10

How Does Graffiti Translate into Fashion?

Graffiti is all about urban creativity in action—but it offers a more rebellious approach to artistic expression. From popping prints to intricate line work, there are many ways you can identify graffiti art in fashion. 

Here’s how today’s designers are using graffiti styles to spice up everyday threads:

Bright Colors

Street art loves to use those lively, vibrant hues to set the scene. You’ll spot them in tons of fashion collections. Designers use these bold shades to make these garments stand out on the street—and make a statement, of course!

Funky Patterns

Street art has a thing for abstract patterns, too. Designers use these artsy patterns to tell stories and create seriously unique looks.

Expressive Clothing

There’s more to graffiti art than meets the eye. It’s about self-expression and making a statement without saying a single word. With this style, your outfit serves as a visual icebreaker to inspire people and get them thinking.

These are some of the ingredients that go into a graffiti-inspired look. These elements play a key role in today’s streetwear aesthetic. 

For example, you can see how some brands incorporate subtle graffiti elements into their designs.

Mark Fast

A graffiti-inspired garment from fashion brand Mark Fast.

Even without flashy colors, graffiti clothing can still stand out:

Vetements

VETEMENTS‘ take on the graffiti trend. Featured on the online luxury marketplace italist.

As the lines between art and fashion blur, brands and artists collaborate to turn cultural value into a unique medium of communication.


Let’s Rewind to Discover How Graffiti Went from the Streets to the Modern Fashion Industry!

Garments with graffiti-inspired designs have made their way from the streets to runways in mainstream high fashion. 

Here’s a look at how graffiti started and how the fashion world has embraced it:

The Graffiti Pioneers

So many iconic artists influenced the graffiti movement, including Banksy, Jean Michel Basquiat, Keith Haring, and Lady Pink… but today, we’re going to focus on two artists whose work proved influential in the fashion world.

Keith Haring was among the first to bring street art vibes to fancy places like museums and art galleries. The way he tackled heavy subjects with a fun and upbeat look set him apart from the crowd of street artists. 

Vivienne Westwood, a well-known luxury brand, used Keith’s drawings as inspiration for its “Witches” collection. As one of the pioneers of graffiti, Keith’s work is one of the main reasons street art is so popular these days.

Keith Haring

Barneby’s Magazine reminisced Keith Haring’s genius work in an online feature, published 30 years after his passing.

Another street art legend is Jean Michel Basquiat. His neo-expressionist art blew up in New York’s gritty punk scene—and it has been showcased in the world’s top art galleries. Today, you can find his works on tees everywhere.

Basquiat

Widewalls created a compilation of some of Jean Michel Basquiat’s most exciting works.

The Birth of the Modern Graffiti Garments We See Today

Since the 1960s, many designers have been drawing inspiration from Keith’s and Jean’s work to create one-of-a-kind garments and accessories. Graffiti art might have had humble beginnings—but over time, it made its way into major fashion houses. Luxury labels such as Gucci, Louis Vuitton, Moschino, and Off-White have also taken inspiration from graffiti-styled art.

Off-White

Check out the graffiti-like patterns on Off-White’s Goretex collection.

Why Graffiti is Taking Center Stage in 2024 and Beyond

Recent data from Business Research Insights shows that the global streetwear market is expected to expand by 3.52% by 2028. As streetwear has exploded in popularity in recent years, graffiti-style fashion has played a crucial role in its growth. 

Fashion pieces featuring graffiti aesthetics are in high demand. Like most art, it mingles with other subcultures, such as skate, surf and hip-hop.

That makes graffiti wear extremely versatile. Whether you’re hitting the gym, chilling with friends, clubbing, or shredding on your skateboard, you can rock a graffiti-inspired look.

The graffiti movement in streetwear isn’t over. In fact, it’s only beginning.


Trust Scrappy Apparel to Bring Your Garments to Life and Manage Your Supply Chain!

If you have your own apparel brand, you already know how many moving parts there are to worry about. Scrappy Apparel solves your problems by offering an all-in-one manufacturing and fulfillment solution.

Instead of managing multiple vendors, you can trust us to manage your entire supply chain from start to finish.

Imagine never having to worry about…

  • Sourcing materials
  • Picking and packing
  • Screen printing garments by hand
  • Managing multiple 3PL warehouses
  • Handling returns and exchanges

Yes, we do all of this—and much, much more!

Here’s what you can expect when you choose Scrappy Apparel:

Comprehensive Solutions That Empower Your Brand to Scale

We understand that your brand is your passion, and our mission is to empower you to take it to the next level.

Our comprehensive manufacturing, fulfillment, and e-commerce solutions are designed specifically with apparel brands in mind, providing you with the support you need to grow and thrive without getting bogged down by the complexities of operational logistics.

Cutting-Edge Manufacturing Services

We pride ourselves on our ability to excel in manufacturing services, which includes high-quality screen printing, cut & sew apparel production, private labeling, and an array of specialized printing techniques. These solutions enable your brand to offer premium products that stand out in a crowded market.

Full-Scale 3PL MGMT Program

When you invest in our 3PL MGMT program, you get precious time (and sanity) back to focus on growing your brand. We’ll manage your entire supply chain, including coordinating efforts among multiple 3PL warehouses.

If you’re looking for a fulfillment operation that specializes in retail compliance, direct-to-consumer fulfillment, and the apparel industry, we’re your go-to!

E-Commerce Tailored to Apparel Brands

In today’s digital world, having a strong online presence is crucial for any business. At Scrappy Apparel, we offer e-commerce solutions tailored specifically to apparel brands.

We have the strategies to help your brand maintain inventory levels, accurately fulfill orders, and efficiently handle returns and exchanges. With our extensive experience in the apparel industry, we know what it takes to succeed in the competitive online marketplace.

Scalability, Efficiency, and Reliability

Our value proposition lies in scalability, efficiency, and reliability.

We understand that your brand’s growth is dependent on the ability to scale operations, and we’re equipped to support you through every stage of expansion.


Make Your Brand a Household Name with Scrappy Apparel!

Our solutions are designed for established brands that are ready to scale to even greater heights. With Scrappy Apparel in your corner, you have the infrastructure, support, and assurance to focus on brand development and let us take care of the rest.

Success is not just a dream—with Scrappy Apparel, it’s an attainable reality.

schedule a call


Techwear

The Rise of Techwear: The Future of Streetwear in 2024

Posted on

In this interconnected era, it seems like new fashion subcultures constantly emerge to challenge and redefine traditional style concepts.

“Techwear” is one of these subcultures. (It might sound like a term from a sci-fi movie, but we think this style is here to stay.)

Techwear represents the seamless fusion of fashion and functionality. These garments and accessories are interactive extensions of our digital lives, combining advanced textiles and wearable tech with the edgy streetwear aesthetic we’re already familiar with.

As technology continues to advance at an exponential rate, we can only expect techwear to become more relevant and prevalent in the fashion industry.

So, what’s the deal with techwear, and why do we think it will dominate the fashion scene in 2024? Let’s explore that.

Scale Your Brand to New Heights with Scrappy Apparel!

schedule a call


@alongtimefriend Tech wear design details // clothes sold and content made by hol.sales on IG. #gorpcore #goretex #techwear #nikeacg #alttok #streetwear #10 #style #whatslovegottodowithit ♬ bando – sped up + reverb – bbygirl

What is Techwear, Anyway?

It’s ultra-modern.

It’s futuristic.

It’s practical.

Techwear takes cues from the robust design elements of outdoorsy and military outfits and transforms them to be suitable for city life.

If you’re still a little unclear on what techwear is, think of high-performance athletic wear, urban streetwear, and wearable technology all rolled into one.

It reminds us of something the protagonist in a spy movie would wear—or maybe it belongs in The Matrix. It’s functional, high-tech fashion with an edge.

Boundaries between fashion subcultures are not always so cut and dry. That’s the beauty of techwear—it defies categorization and allows for experimentation and innovation. It is a versatile style that can be adapted to fit different needs and preferences while still maintaining its core concept of functionality and tech integration.


Innovative Examples of Techwear in the Market

Seeing is believing—so let’s look at some modern techwear examples:

SKINNERSKINNER

Based in North America, SKINNER is a techwear pioneer. They offer products designed to protect your privacy against tangible and invisible threats. Their wearable range caters to the needs of the contemporary individual, both in the physical world and the digital realm of the metaverse.

The crown jewel in their collection is their jacket. It’s a modest—yet effective—shield against data theft and face recognition technology.

The SKINNER jacket is packed with a plethora of innovative features such as an AI-Scrambling Pattern to distort facial recognition, a Dark Pocket™ for blocking unwanted signals, and much more!

@skinner898 You have to see to believe #privacy #security #survaillance #streetwear ♬ original sound – SKINNER

VollebakVollebak

Vollebak is another frontrunner. Its innovative puffer jacket, the first of its kind, leverages graphene—a single-atom thick material known for its strength, conductivity, and lightweight properties.

Infused with graphene both in its shell and insulation, this puffer jacket not only offers waterproof, windproof, and breathable features but also excels in thermoregulation. It can store and redistribute heat, mitigate humidity close to your body, and can conveniently be packed into its own hood.

So, if you’re planning a trip to Mars, this is your jacket.

ORBITGearORBITGear

Based in Jakarta, ORBITGear has roots tracing back to 2008. However, ORBITGear truly began to evolve and redefine itself in the realm of technical gear and carrygoods in 2017.

Drawing inspiration from the adaptability of sportswear, the practicality of military gear, and the functionality of mountaineering equipment, each piece is finely tuned to tackle the challenges of everyday commuting. Wearability is a priority in every piece.

Despite being proudly crafted in Indonesia, ORBITGear’s reach is global, incorporating components sourced from across the globe in their innovative designs.


Our Predictions For Trends in Techwear for 2024

As we gaze into the crystal ball of future fashion trends, there are several key facets to techwear that we anticipate to surge in 2024. The intersection of style and technology is constantly evolving, and we believe the upcoming trends will redefine the landscape of streetwear fashion. Let’s talk about these potential game-changers.

Hyper-Personalization

The first trend we expect is hyper-personalization. As consumers crave uniqueness and individuality, techwear brands are likely to leverage AI and Big Data to offer highly personalized clothing options. From garments that sync with your biometrics to custom-tailored clothing based on body scans, the possibilities are endless.

Smart Garments

Smart garments that interact with the wearer’s environment could also become a staple in techwear. These may include clothing items with built-in sensors to monitor health data, garments that adapt to weather conditions, or even pieces that can interact with smart devices.

Wearable Devices Integration

Another anticipated trend for 2024 is the seamless integration of wearable devices into techwear. As technology continues to shrink in size and grow in functionality, we expect to see more clothing items designed with special compartments or features to accommodate wearable technology.

This trend could redefine how we interact with technology, making our digital life an even more integral part of our daily lives.


Embrace the Future with Scrappy Apparel’s Manufacturing, Fulfillment, and E-Commerce Solutions

At Scrappy Apparel, we are passionately committed to facilitating the growth and success of apparel brands like yours. Here’s how we can help you:

Comprehensive Supply Chain Management

Our 3PL MGMT program goes beyond the conventional boundaries of logistics management. We oversee your complete supply chain, making certain that the quality is consistent from the manufacturing stage to the final delivery.

This all-encompassing method guarantees smooth operations and dependable fulfillment—two key ingredients for a successful apparel business.

Expertise in Manufacturing

We partner with trusted suppliers worldwide to ensure optimal production quality, competitive prices, and timely delivery.

You can rely on our team’s extensive experience in the apparel industry and deep understanding of manufacturing processes to bring your designs to life with the right techniques and materials.

Efficient Fulfillment Services

We provide comprehensive fulfillment services, including efficient inventory management, swift order processing, and fuss-free handling of returns and exchanges. These services enable you to ensure timely delivery and an exceptional customer experience without the hassle of managing these processes internally.

Tailored E-Commerce Solutions

You can’t fit a square peg into a round hole—similarly, you can’t use generic e-commerce solutions to drive the success of your apparel brand.

We provide customized e-commerce solutions designed with your business in mind!

Scalability, Efficiency, and Reliability

We promise scalability, efficiency, and reliability.

If you’re going to trust a partner with your backend operations, it has to be someone who understands the competitive nature of your industry—and can match its pace. At Scrappy Apparel, we offer all this and more.

Our commitment to timely order fulfillment, robust inventory management, and superior customer service makes us a reliable partner for your growing brand.

Ready to Take Your Manufacturing and Fulfillment Processes to the Next Level?

schedule a call


pop-up shops

Flash Fashion: How Pop-Up Shops Redefine the Retail Experience

Posted on

While it’s true that e-commerce apparel brands mostly stick to online sales channels, there’s a growing trend that is redefining the retail experience—pop-up shops.

Now, clothing lovers can do more than just scroll through Instagram to get their fashion fix. With pop-up shops, they can have a unique in-person shopping experience while also engaging with their favorite brands.

If you’re wondering, “What’s in it for the brand?” you’ll be pleased to learn that the pop-up shop strategy benefits both consumers and brands.

A pop-up shop is a flexible and innovative way to drive sales, build brand awareness, and create a sense of urgency.

According to Capital One Shopping Research, 44% of pop-up shops cost less than $5,000 to open. That’s some serious flexibility that can fit into a tight marketing budget and give customers a tangible experience with your brand.

At Scrappy Apparel, creativity and youthfulness are two of our values. We’re all about bringing fresh, innovative ideas to the table—especially when it helps our customers score big!

So, without further ado, we’d like to share some insight into why pop-up shops are so effective and how you can leverage this strategy for your own brand.

Strategically Scale Your Brand with Scrappy Apparel!

schedule a call


@yourefamilynow Portland pop up shop was so amazing 🥹 #portland #smallbusiness #clothingbrand #hoodies #fypp #selflove #finds ♬ money trees – 🍪

What Exactly is a Pop-Up Shop?

A pop-up shop is a temporary retail space that offers brands a “here-today-gone-tomorrow” sales platform. These shops, though small and not permanently situated, are powerful means of reaching customers who enjoy shopping in-store.

Pop-up shops break the mold of traditional retail by creating a dynamic experience that generates a sense of urgency for customers.

Imagine a limited-edition fashion line that’s only available for a short period. The urgency to grab the deal, the thrill of limited-time availability, the shopping experience… it’s the epitome of retail therapy!


@mr.zooomy DAV. Pop-Up Shop 2023 #fyp #foryou #foryoupage #clothingbrand #clothingbusiness #philippines #branding #apparel #supportlocalph #packagingorders #packaging #clothingbrandlife #popupshop ♬ Money Trees – Kendrick Lamar

Why the Pop-Up Strategy Works For Apparel

In the world of fashion, standing out is everything. Pop-up shops offer just the ticket for creating an unforgettable retail experience that can skyrocket your brand’s visibility and engagement.

Here’s why this strategy works particularly well for apparel brands:

High Engagement and Brand Visibility

The limited-time nature of these shops can spur a sense of exclusivity among customers, creating a desire to be part of the shopping experience. This means more people talking about your brand, more shares on social media, and more visibility.

Personalized Customer Experience

By offering a physical space where customers can touch, feel, and try on products, you can engage with your customers in a more personal way. This experience is hard to replicate online.

Testing New Markets

Pop-up shops are excellent for testing new markets without the commitment of a permanent retail location. Brands can gauge customer response to new products, designs, or even new geographical locations, gathering invaluable insights to strategize future marketing endeavors.

Building Stronger Customer Connections

Interacting with customers face-to-face in a pop-up shop allows you to forge stronger connections. This interaction can improve customer loyalty. It gives your brand a human face and establishes a personal relationship with customers.

This trust can lead to repeat purchases, positive word-of-mouth, and increased brand loyalty… and those are all invaluable results for any apparel business!


The Impact of Pop-Up Shops on E-Commerce Clothing Brands

In a digitally saturated world, pop-up shops offer a breath of fresh air by allowing e-commerce clothing brands to engage with consumers in a tangible, memorable, and personalized manner. This retail strategy provides a strategic advantage in several ways.

An Opportunity for Storytelling

Pop-up shops allow you to tell your story in a more immersive and sensory way. By designing the experience, you can communicate your brand’s personality, ethos, and aesthetic. This creates a deeper emotional connection with customers.

Boost to Seasonal Sales

You can time your pop-up shop to align with seasons or holidays, which can significantly boost sales. For instance, a “Summer Collection” pop-up shop is more likely to drive sales during the warmer months.

Enhance Customer Database

The more data you have, the better you can understand your customers and tailor your products to their preferences. Pop-up shops provide an opportunity to collect customer information, such as email addresses and feedback. You can use all this info to make laser-sharp, data-driven decisions for your future marketing campaigns!

Publicity and Media Coverage

The novelty of pop-up shops often attracts media attention, providing free publicity. You might get coverage from bloggers, influencers, and even news outlets! That level of exposure can work wonders for your brand.


Our Manufacturing, Fulfillment, and E-Commerce Experts Want to Help You Scale Your Brand

At Scrappy Apparel, we do more than just understand your aspiration to create an exceptional brand experience for your customers—we also strive to help you achieve it.

We offer tailored manufacturing, fulfillment, and e-commerce solutions that help brands scale with ease and efficiency.

From custom apparel manufacturing to streamlining your fulfillment process to optimizing your e-commerce platform, we have you covered!

3PL MGMT Program

Our 3PL MGMT program is more than just logistics management. We oversee the entire supply chain, ensuring consistency and top-quality from production to delivery. By entrusting us with your backend operations, you can focus on what really matters—brand development.

Superior Manufacturing Services

Our manufacturing expertise encompasses various services like screen printing, cut & sew apparel, and specialized printing techniques. We strive for excellence in everything we do, ensuring your products always meet the highest standards.

Modern E-Commerce Solutions

In the world of e-commerce, one size doesn’t fit all. At Scrappy Apparel, we customize our solutions to fit the needs of each brand, creating a seamless online shopping experience for your customers.

Scalability, Efficiency, and Reliability

At Scrappy Apparel, we understand that the key to success in the highly competitive apparel industry is scalability, efficiency, and reliability.

That’s why we remove the stress of logistics management. Our goal is to help your brand to expand seamlessly, adapt quickly to market trends, and deliver consistently to your customers.

Our superior manufacturing services ensure your apparel meets the highest quality standards, enhancing your brand reputation and customer satisfaction.

Need e-commerce support, too? Our solutions cater to your brand’s specific needs, optimizing your online presence and ensuring your customers enjoy a hassle-free shopping experience.

5-Star Customer Experience

You deserve a partner who will support, enhance, and elevate your customer experience.

As your partner, we are committed to ensuring your customers have a 5-star experience every step of the way. From the moment they click “Add to Cart” to when they receive their order, we promise a seamless, enjoyable shopping experience.


Become Our Next Scrappy Success Story!

Experience the difference of a partner who truly understands your needs and is dedicated to your brand’s growth. Reach out to us today to learn more about our services and how we can help your brand thrive in the dynamic world of fashion.

Act now to take the next big step for your brand. Let us assist you in creating a memorable shopping experience for your customers that will keep them coming back for more!

Ready to Begin Your Project?

schedule a call


customer reviews

#RealReviews: How to Skyrocket Sales with Customer Reviews, Testimonials, and UGC

Posted on

Off the top of your head, name three things that can make or break your sales numbers.

Your product quality, marketing strategy, and customer service may all come to mind.

But did you know that one of the most powerful tools in your sales arsenal is something that doesn’t even come from your own team?

We’re talking about real customer reviews, testimonials, and user-generated content (UGC).

These pieces of social proof can greatly influence a prospective buyer’s decision to purchase from your clothing brand.

According to a report by Trustpilot, 88% of shoppers proactively search for customer reviews before making an online purchase.

As you can see, what people think can have a huge impact on your bottom line. The reviews people share online curate the public perception of your brand, whether you like it or not.

But the good news is that you can use this power to your advantage.

Want to know how to use real customer feedback to skyrocket your sales? Read on—we’re about to share effective strategies for collecting and showcasing genuine reviews of your clothing.

Maximize Your Sales with Scrappy Apparel!

free quote


Why Customer Reviews, Testimonials, and UGC Matter For Clothing Brands

Before we go any further, let’s define a few key terms we’re about to discuss in detail:

  • Customer Reviews: These are authentic assessments, feedback, or opinions shared by customers, typically after they’ve worn your clothing.
  • Testimonials: These are written or recorded statements that praise your products. They come from happy customers!
  • User-Generated Content (UGC): This is any form of content, such as images, videos, text, and audio, that has been posted by users on online platforms. The goal of most UGC campaigns is to put your products in the spotlight!

These three forms of customer feedback create a ripple effect in the vast ocean of online shoppers. Here’s how they can make a significant impact on your clothing brand:

Boosting Brand Trust

When potential customers read authentic feedback from people who have already used your products, their confidence in your brand rises. It’s like getting a personal recommendation from a trusted friend.

Enhancing Brand Image

Positive reviews and UGC give prospects a glimpse into the quality of the products you offer. They showcase customer satisfaction firsthand. This elevates your reputation.

Influencing Purchase Decisions

When potential customers are on the fence about purchasing, positive reviews, testimonials, or UGC can tip the scales in your favor.

Having positive feedback readily available can significantly increase the likelihood of conversions and sales for your clothing brand.


What Can You Do with Customer Feedback?

Showcasing customer reviews, testimonials, and UGC can seem a bit daunting at first, but with the right strategies, it becomes a cakewalk.

Let’s explore the various ways you can harness the power of customer feedback to boost your sales and credibility.

@pickyviky29 @ZARA minimal fall fit inspo 😎🍁 #zarahaul2023 #zarafallfashion #zara #minimalstyleoutfit #zaraboots #zarablazer #zaraleatherjacket #zaraunboxinghaul #fallfashiontrends #ugcfashioncreator #ugcfashionexample ♬ original sound – be_viky

UGC example from TikTok creator @pickyviky29.

Collecting Reviews and UGC

The first step is to actively seek and collect customer reviews, testimonials, and UGC.

Consider sending follow-up emails to customers after they’ve received their purchase, politely asking for their feedback. To do this, you can use CRM software to implement an automated email sequence. No need to do it manually!

For UGC, engage your audience through social media campaigns, inviting them to share photos of them wearing your products with a unique hashtag.

We recommend creating a fun and memorable branded hashtag to encourage participation. The more creative, the better!

Showcasing Feedback on your Website

Have a solid base of reviews, testimonials, and UGC?

Great! The next step is to strategically showcase these on your website to maximize their impact. Here’s how you can do it:

  • Create a dedicated review page: This is a space on your website where all customer feedback can live. Potential buyers can browse through all the reviews and gain a comprehensive understanding of the experiences of your previous customers. There are Shopify apps that can help you display reviews on your site. You can also embed reviews from Google or other sources.
  • Spotlight reviews on product pages: Place glowing testimonials and product-specific reviews on their respective product pages. This allows potential buyers to directly see the positive experiences of previous customers, significantly increasing the likelihood of a purchase.
  • Leverage UGC in product images: Use actual images from your customers as product images. Seeing real-world examples of your products in use can be far more convincing than airbrushed professional photos. You can create a “Shop the Look” feature where visitors can shop directly from customer photos.

skims

Kim Kardashian’s wildly popular loungewear brand, Skims, features UGC prominently on its home page.

  • Include testimonials in your marketing materials: Incorporate positive reviews in your newsletters, emails, and even promotional banners.

The key here is to show the real-life value and satisfaction your products deliver, influencing your customers to purchase your products without screaming “BUY ME!” at them directly.

Leveraging Positive Reviews in Marketing

You can use your positive reviews in your marketing efforts to strengthen your brand’s reputation and reach. You can do this in several ways:

  • Social Media Promotion: Share your best reviews and testimonials on your social media platforms. Seeing positive reviews will instill confidence in your followers and can pique the interest of potential customers. You can create impactful graphics that highlight your best reviews, or even repost UGC directly. Just make sure you get permission from the original poster—and give them credit for their work, of course!
  • Email Marketing: Including a short testimonial in promotional emails could be the push a potential buyer needs to make a purchase.
  • Paid Advertisements: Positive reviews can also be used in paid advertisements. Testimonials can make your ads stand out and portray your brand in a positive light.
  • PR and Media Outreach: If you receive a particularly glowing review, consider sharing it with media outlets related to your industry. A positive review can act as a strong endorsement and could attract coverage.

Responding to Negative Reviews

While it’s exhilarating to acquire positive reviews, it’s also crucial to remember that responding to negative reviews is equally important.

Negative feedback presents an opportunity for improvement. Responding to it professionally demonstrates to customers that you actually value their experiences.

Even if you receive negative feedback that feels cruel, respond calmly.

Doing so can help diminish the impact of the negative review and show potential buyers that you care about customer satisfaction.

By keeping a positive mindset and removing emotion from the situation, you can turn a negative review into an opportunity to showcase your brand’s excellent customer service.


How to Get Customers to Share Their Thoughts

Getting customers to open up about their experiences isn’t always a straightforward process. It requires an active, well-planned approach that respects customers’ time and offers them a platform to voice their opinions.

Here’s how you can get your customers to open up and share their thoughts with the world!

Make It Easy to Leave Reviews

Simplicity is key when it comes to collecting reviews. If the review process is too complex or time-consuming, customers are likely to abandon it. Provide clear instructions and streamline the feedback process as much as possible.

Integrating a straightforward review form within follow-up emails or directly onto product pages can make the process more user-friendly.

Offer Incentives for Reviews and UGC

While it’s unnecessary (and unethical) to pay for positive reviews, offering small incentives can motivate customers to provide their feedback.

For example, you could:

  • Provide a discount on an upcoming purchase
  • Offer extra points within your loyalty program
  • Enter your customer into a giveaway

Incentives can encourage more customers to leave reviews and post UGC featuring your products! To do this ethically, make sure you incentivize “honest” reviews rather than “positive” ones.

Request Photos or Videos Alongside Written Reviews

Text-based reviews are great, but photos and videos can often speak louder. Encourage customers to share photos or videos of them wearing your apparel alongside their written review.

Engage With Reviews and UGC

Finally, don’t just collect reviews and UGC—engage with them. Reply to reviews, like and comment on UGC posts, and show your customers that you appreciate their feedback.

@juliusagen Yeezy gap balenciaga no seam tee review #yeezygapbalenciaga #yeezygap #kanyewest #yeezy #fashion #streetwear #outfitinspo ♬ Vivre Pour Vivre – Francis Lai

UGC example from TikTok creator@juliusagen.


Want More 5-Star Reviews? Get Support From a Partner Like Scrappy Apparel!

At Scrappy Apparel, we have engineered our unique 3PL MGMT program to help brands deliver a five-star customer experience.

Here’s a snapshot of what you can expect by partnering with us:

Seamless Customer Experience

Through our comprehensive suite of apparel manufacturing, fulfillment, and e-commerce solutions, we empower brands to offer their customers a seamless shopping journey.

Our diligent inventory management and swift order processing ensure that every customer receives their order punctually—and in impeccable condition.

Focus on Brand Development

By letting Scrappy Apparel manage your backend operations, you gain the freedom to concentrate on what you do best – design and brand development.

This synchronization enables you to channel more energy into crafting high-quality products and captivating marketing strategies.

Quality Assurance

Our direct oversight of the entire supply chain ensures uniformity and unrivaled quality from production to delivery. This sets the stage for customers to consistently receive top-notch products, thus enhancing customer satisfaction and the likelihood of positive reviews.

Ready to Elevate Your Brand?

Our solutions are designed to help you scale up exponentially in 2024. You’ll never outgrow us!

Experience firsthand the difference a dedicated, quality-centered partner can make in your business. Together, we’ll streamline your supply chain, boost your sales, and deliver an unmatched experience to your customers.

free quote


y2k fashion

The Endurance of Y2K Fashion in Cross-Generational Trends

Posted on

Let’s take a trip down memory lane—back to the bright and bold days of the Y2K aesthetic.

Imagine bold colors clashing with metallic fabrics, logos so big you could see them from a mile away… that’s Y2K for you!

Originating from the late 90s and early 2000s, this style was all about optimism, embracing technology, and standing out.

Today, the Y2K look is making a major comeback. It has cross-generational appeal that attracts both those who experienced the trend the first time around and younger generations who are captivated by its boldness and nostalgia.

You can’t stroll through a city without spotting a hint of Y2K in today’s streetwear.

So, where is this retro revival heading this year? Let’s rewind and dive into the world of Y2K fashion!

Scale Your Brand with Scrappy Apparel!

free quote


@rachelleruth_ What aesthetic next?🫶🏻 ig: @rachelleruth_ #cybery2k ♬ original sound – isaiah✰

What the Y2K Aesthetic Looks Like

The Y2K aesthetic is a visual language that embraces a futuristic, digital outlook—all wrapped in a hint of nostalgia for simpler times.

Let’s break down the key elements that define the Y2K fashion trend:

Metallic and Glossy Fabrics

Y2K fashion is synonymous with metallic and glossy textures. Clothes made from vinyl, PVC, and other shiny materials were all the rage. They give outfits a futuristic, space-age vibe.

Bold, Saturated Colors

There was nothing subtle about the Y2K era.

Bright pinks, electric blues, vivid oranges, and neon greens were all popular colors, intended to make a bold statement and stand out in a crowd. (And they do just that!)

Logo-centric Designs

Logo-centric designs were a key part of the Y2K aesthetic. Big brand or designer logos were seen as an indicator of status and fashion knowledge. This trend has seen a revival in modern streetwear, with large, impossible-to-miss logos back in style.

Embracing Technology

The Y2K style was all about embracing the digital age—as the world knew it back then.

Accessories like chunky mobile phones and oversized sunglasses were staples of the Y2K look.


Where Y2K Fashion Came From

Most people think of the Y2K aesthetic as rooted in the turn of the millennium.

But the truth is that this style didn’t just spring up overnight out of nowhere.

It was influenced by the social and cultural changes of the time. Here are some of the influences that brought the Y2K aesthetic to life:

@bridget_desgrange even on her off days she was serving💅🏼🌸💕✨ brit will always be that girl! #britneyspears #outfitinspo #dollskill #y2kaesthetic #2000sfashion #outfitrecreation #britney ♬ Circus – Britney Spears

Influence of Pop Culture

Celebrities and pop stars of the time, such as Britney Spears, Christina Aguilera, and the Spice Girls, were often seen sporting bold, logo-centric outfits, which quickly became a staple of the Y2K style.

Impact of Technological Advancements

According to BigCommerce, online marketplaces became popular in the mid-1990s and only grew in popularity throughout the 2000s. International fashion trends became more accessible, contributing to the global spread of the Y2K style.

Reaction Against Minimalism

The Y2K aesthetic was also a reaction against the minimalist fashion of the mid to late ’90s. As a backlash against this subdued style, fashionistas began to embrace a more bold, expressive look. This shift represented a desire to stand out and express individuality through fashion.


Why Y2K Trends Have Cross-Generational Appeal

What is it about this style that makes it a hit with both millennials who lived through it the first time and the Gen-Zers who are unearthing it?

Here are a few factors contributing to this cross-generational allure:

Nostalgia

For the older generation who lived through the Y2K era, the current trend spurs a sense of nostalgia. The clothes, accessories, and overall aesthetic bring back memories of their younger days.

Novelty

Y2K fashion is a novelty for Gen-Z. They have grown up in a digital era where access to the past’s popular culture is just a click away. They are discovering and embracing Y2K fashion as a new and exciting trend, different from contemporary styles.

Influence of Social Media

Social media platforms like Instagram and TikTok have played a crucial role in popularizing the Y2K fashion trend among the younger generations.

Influencers and celebrities sporting Y2K outfits, combined with the sharing of 90s and early 2000s pop culture references, have fueled this trend’s popularity.

Sustainable Fashion

The Y2K resurgence aligns with the increasing interest in sustainable fashion. Thrifting and second-hand shopping are gaining popularity as environmentally conscious choices.

Many of these shops sell vintage items, including clothing from the Y2K era, making it easier for fashion enthusiasts to adopt this style while being mindful of their environmental impact.


The Resurgence of Y2K Fashion in Modern Streetwear

It’s fascinating to see “what’s cool” and “what’s not” in streetwear—a fashion subculture that is constantly evolving. There’s always something new to discover.

Here’s how the unique Y2K aesthetic has found its way back into mainstream fashion—specifically streetwear.

louis vuitton y2k

The Louis Vuitton Remix Collection exudes the Y2K aesthetic. 

The Influence of High Fashion

High fashion labels have significantly influenced the resurgence of Y2K aesthetics within modern streetwear.

Iconic fashion houses, such as Louis Vuitton, have incorporated elements of Y2K style into their designs.

This week, Louis Vuitton launched its Remix Collection. The collection marries nostalgia with modern appeal, reimagining their legendary designs in retro denim. Its unmistakable Monogram pattern is everywhere, capturing the spirit of the Y2K aesthetic.

This is a strategic move to attract the attention of Gen-Z, who are all in on the “throwback economy.”

@samscottbills Unboxing my balenciaga 3xl in eggshell, these are my comigest shoes!! Got these ages ago but forgot to post xox #balenciaga3xl #sneakers #unboxing #balenciaga ♬ Agora Hills – Doja Cat

Y2K in Sneaker Culture

Sneaker culture, a crucial element of streetwear, has also embraced the Y2K aesthetic. Chunky sneakers, reminiscent of the early 2000s, have made a comeback.

Brands like Balenciaga and Yeezy have released footwear lines that reflect the Y2K style, contributing to its resurgence in modern streetwear.


The Role of Influencers in Reviving Y2K Fashion

Influencers have been instrumental in breathing new life into Y2K fashion, steering the narrative and dictating trends. Let’s look at the ways in which influencers have contributed to the resurgence of Y2K fashion.

Amplifying Y2K Trends

Whether it’s through “outfit of the day” posts or style challenges, influencers have normalized the Y2K aesthetic in their content, making it more accessible and desirable to their followers.

Creating Tutorials and Lookbooks

Through tutorials and lookbooks, influencers provide their audience with an easy-to-follow guide to embody Y2K style.

They often present their renditions of iconic Y2K looks, demonstrating how to mix and match pieces and create a stylish ensemble.

These guides are especially beneficial for those who appreciate the aesthetic but are unsure how to incorporate it into their wardrobe.

Promoting Sustainable Fashion Choices

Many influencers promote sustainable fashion choices, aligning with the growing consciousness about the environmental impact of fast fashion.

They often advocate for thrifting or buying second-hand, offering a viable alternative to buying new.

Since many thrift stores carry vintage items from the Y2K era, influencers have promoted the adoption of these styles.

Collaboration with Fashion Brands

Influencers often collaborate with fashion brands to create limited-edition collections or exclusive pieces.

These collaborations, featuring Y2K-inspired designs, have significantly contributed to the style’s mainstream resurgence.

The combined influence and reach of the brand and the influencer ensure that these products find a wide audience, further popularizing Y2K fashion.

Influencers as Role Models

Influencers also serve as role models for their audience, who often look up to them for fashion inspiration. By adopting the Y2K style, influencers have made this aesthetic aspirational for their followers. This has led to a widespread adoption of the trend, securing its place in the contemporary fashion landscape.


Stay One Step Ahead of the Latest Trends with Scrappy Apparel’s 3PL MGMT Program

At Scrappy Apparel, we pride ourselves on being a comprehensive service provider for established apparel brands that are ready to scale to massive heights.

You can count on us to manage your entire supply chain—yes, the whole thing!

Manufacturing, fulfillment, e-commerce, and even customer service are all within our wheelhouse.

Our solutions are strategically designed to help your brand scale. We provide the necessary infrastructure and support for your brand’s success, every step of the way.

Comprehensive Supply Chain Management

At Scrappy Apparel, our 3PL MGMT program takes care of the whole supply chain—from manufacturing to delivery. You’ll be liberated from much of the logistical pressure that comes with managing a rapidly growing brand.

Expertise in Manufacturing

Our manufacturing services are extensive. We offer:

…and much more!

Efficient Fulfillment Services

At Scrappy Apparel, we handle inventory management, order processing, and even dealing with returns and exchanges. Our streamlined, efficient approach saves you precious time and can significantly reduce operational costs.

Tailored E-commerce Solutions

Our customized e-commerce solutions cater to the needs of each brand. This creates a seamless online shopping experience, ultimately leading to higher customer satisfaction and loyalty.

Scalability, Efficiency, and Reliability

We built our solutions on these three principles—because we know how critical they are.

We understand that as your brand grows, so will the demands placed on your supply chain. Scrappy Apparel’s 3PL MGMT program offers scalable solutions that will grow with your business.

Become Our Next Scrappy Success Story!

We’re ready to scale your brand to new heights. Get started today and experience our commitment to quality, efficiency, and results!

Ready to Begin Your Project?

free quote


wildest clothing trends

The 10 Wildest Clothing Trends We Saw in 2023

Posted on

Time flies when you’re having fun… and 2023 definitely flew by for our team at Scrappy Apparel!

With each passing year, we’re continually amazed by our industry and how trends can come and go in the blink of an eye. 2023 was a year to remember for fashion lovers.

In honor of this exciting year, let’s take a look back at the 10 most noteworthy clothing trends that made headlines in magazines, red carpets, and big city streets.

Become a Trendsetter in 2024 with Scrappy Apparel!

free quote


@bobrownn STYLING TIPS • OVERSIZED HOODIE 👕 1️⃣ Add chunky shoes to keep the right balance with your pants and hoodie. 2️⃣ Wear a jacket without a hoodie since it’s double and doesn’t look nice. 3️⃣ Tuck-in your hoodie the right way to avoid a bulky hoodie. 👀 Follow for daily fashion inspo! #stylinghacks #oversized #fashionhacks #stylingtips #hoodies #hoodiehack ♬ Sure Thing (sped up) – Miguel

1) Oversized Clothing

Remember those oversized hoodies and tees we enjoyed during our lazy, lounging-around days? If you haven’t noticed, they made a comeback this year—except people started wearing them out!

In 2023, oversized garments became the statement pieces that stole the show. They’ve reshaped the world of streetwear, offering both comfort and style.

Oversized clothing created voluminous, exaggerated silhouettes that challenged traditional perceptions of fit and proportion. It was a deliberate play on shapes, textures, and layering.

Showcased by brands like Balenciaga, Vetements, and Yohji Yamamoto, the oversized trend blurred the lines between comfort and high fashion, making its mark in streetwear and beyond.


2) Y2K Revival

Turning back the clock, 2023 saw the fashion world dive headfirst into the early 2000s with a significant return of Y2K fashion trends, inciting a sense of nostalgia among fashion enthusiasts.

The iconic low-rise jeans made a reappearance, often worn with crop tops and halter necklines. Talk about a throwback!

Fashion lovers reinterpreted these styles on social media platforms like Instagram and TikTok, infusing their looks with a modern twist.

And guess what? You may hear about Y2K fashion even more in our next trend analysis article!


 

View this post on Instagram

 

A post shared by Crocs Shoes (@crocs)

3) The “Anti-Sneaker” Trend

2023 was the year of the “ugly” shoe or what we’ve called the “anti-sneaker” trend. Shoes such as MSCHF’s Big Red Boots, Birkenstocks, and Crocs asserted their presence.

These shoes, with their chunky and unconventional appearances, were as rebellious as they were distinct. They captured attention and made waves in meme culture.

This footwear revolution stomped its way through 2023, demonstrating that in the world of fashion, defiance and daring have a charm all their own.


4) Limited Edition Drops

This is more of a strategy than a fashion trend, but it’s worth discussing.

2023 fueled the hype economy, where brands would release exclusive and restricted collections, generating both anticipation and frenzy among consumers. Through this strategy, designs became less accessible, creating a sense of urgency as people rushed to purchase coveted items before they disappeared for good.

This trend has also been amplified by social media influencers who get early access to these releases, creating hype and demand before the rest of the public.

For example, gym culture has become increasingly popular, and brands are capitalizing on it by releasing limited edition gym wear, which instantly sells out.

We saw a surge of limited edition garments in 2023, and we expect to see even more in 2024 and beyond.


5) Quiet Luxury

We’ve seen loud luxury dominating the fashion world for so long—exemplified by big designer logos, flashy embellishments, and bold prints.

Quiet luxury is precisely the opposite—it is a subtle, understated approach to luxury that focuses on quality and simplicity.

In 2023, fashion enthusiasts sought quiet luxury as a respite from the maximalist trends of recent years. This trend resulted in garments that focused on fit and fabric rather than extraneous details.

The quiet luxury style lent itself to timeless and versatile pieces that could be dressed up or down, creating an aura of sophistication without being overly flashy.


6) Barbiecore

How could we talk about 2023 without mentioning the Barbie film that took over box offices (and the world?)

Barbiecore, inspired by the iconic doll, was a trend that emerged in reaction to the 2023 film release. It featured bold and playful colors, oversized bows, and lots of pink.

The trend was all about having fun with fashion and not taking anything too seriously. Barbiecore celebrates femininity, encourages individuality, and embraces a carefree mentality.

From runways to social media, the Barbie aesthetic was everywhere in 2023, making it one of the most memorable trends of the year.


@etalkctv But is Justin ACTUALLY dressed properly for Krispy Kreme?! 🍩 We want to know why Hailey Bieber and Justin Bieber all always dressed so differently! #HaileyBieber #JustinBieber #HaileyandJustin #JustinAndHailey #KrispyKreme #fashion #JustinBieberedits #AdamSandler #KimKardashian #PeteDavidson ♬ original sound – etalk

7) Intentional Mismatching

A pivotal moment that brought the intentional mismatching trend to the limelight was none other than the viral Bieber mismatch of 2023.

Known for their individualistic style, Hailey and Justin Bieber displayed a stark contrast in their attire during Hailey’s Rhode product launch at Krispy Kreme.

Hailey wore a polished red ensemble, while Justin contrasted sharply in casual attire, complete with a grey hoodie, shorts, and yellow Crocs.

This event sparked an avalanche of memes and discussions, showing that there’s no rulebook in fashion. Even mismatched outfits can make a significant statement.


@monicamurilloo El ultimo es mi favorito 😍🫰🏻🐕 #tiktokfashion #moda #denimlook #totaldenim #outfitideas #style #outfitinspo ♬ Pretty Girls Walk – Big Boss Vette

8) Denim Takeover

Of course, denim is not a new trend in fashion. However, 2023 saw a significant takeover of the material in all forms—be it classic jeans, denim dresses, or even bridal gowns made of denim.

The versatility and durability of denim have always been appreciated, but 2023 showcased its potential to be dressed up or down for any occasion.


9) Neoncore

Neoncore lit up the fashion scene in 2023. This trend is exactly what it sounds like. It features vibrant, fluorescent hues that bring life to runways and streets alike.

From neon green pantsuits to hot pink dresses, neoncore proved that fashion can be both fun and fearless. We even saw celebrities like Gigi Hadid wear neon colors in unexpected ways.

This trend was especially popular among Gen-Z, who embraced its bold and playful nature.


10) Elevated Athleisure

The athleisure trend shows no signs of slowing down in 2023—in fact, it received an elevated twist with the rise of “athluxury” this year.

This trend saw athletic wear being worn in high-end settings, blurring the lines between gym and street style.

We saw luxe activewear pieces from brands like Lululemon paired with designer handbags and heels, showing that comfort and luxury can coexist.


Make Headlines in 2024 with Scrappy Apparel’s End-to-End Manufacturing, Fulfillment, and E-Commerce Solutions

Scrappy Apparel offers an all-encompassing solution that empowers apparel brands to scale to infinity and beyond.

We provide a comprehensive suite of services, including manufacturing, order fulfillment, and e-commerce solutions.

Scrappy’s innovative 3PL MGMT program offers 4PL and 5PL level capabilities. Our support extends far beyond traditional logistics management, covering the entire supply chain to ensure top-tier quality and synergy with every step.

Now, let’s talk about e-commerce—we understand that every brand is unique. A one-size-fits-all approach doesn’t work when you’re building an empire.

Therefore, we customize our solutions to create a seamless online shopping experience tailored to each brand’s specific needs.

Our approach is rooted in a deep understanding of the apparel industry and its inner workings. We provide scalable, efficient, and reliable services to our partners.

If you want to make 2024 your most successful year yet, partner with Scrappy Apparel. Let us help you make headlines in the fashion world and drive sales with our end-to-end solutions.

Ready to Begin Your Project?

free quote


trend analysis ugly christmas sweater

Trend Analysis: Ugly Christmas Sweater

Posted on

It’s that time of year again!

Among the festive decorations, hot cocoa, and gift-giving traditions, there’s one trend that has become a staple of the holiday season—the “ugly Christmas Sweater.”

Think this trend is confined to corporate Christmas parties?

Think again. Ugly Christmas sweaters have become a cultural phenomenon, with people of all ages and backgrounds hosting ugly Christmas sweater parties or wearing them as a form of holiday cheer.

There’s no doubt that this trend is mainstream. There’s an “Ugly Christmas Sweater” day every third Friday of December!

The Christmas sweater craze even inspired an annual segment on The Tonight Show in which Jimmy Fallon gives away over-the-top, holiday-inspired garments to lucky audience members.

But what exactly is an “ugly” Christmas sweater?

And how did this trend become so popular?

We’re going to answer all these questions for you today.

Launch Your Limited Edition Collection with Scrappy Apparel!

free quote


The Rise of the Ugly Christmas Sweater

If you were around in the ’80s, you might remember the first wave of ugly Christmas sweaters that appeared on TV shows and in movies.

Back then, most people didn’t consider these sweaters to be “ugly.” They were meant to be festive and cheerful expressions of the holiday spirit.

It wasn’t until the 2000s that the trend re-emerged with an ironic twist—people started to wear these garments as a humorous nod to the predecessors from the 1980s!

Amazon

Today, you can look on Amazon or any online marketplace and find ugly Christmas sweater-inspired garments from small and big businesses alike!

Popularity and Appeal

Wondering why people love these sweaters so much?

One theory is that they tap into nostalgia for simpler times—when holiday celebrations were less commercialized.

Others argue it’s a way to bring lightheartedness and humor into the often stressful holiday season.

Regardless of the reason, there’s no denying the popularity of ugly Christmas sweaters. Many clothing brands now release special collections of “ugly Christmas sweater” style hoodies, t-shirts, and even accessories.

nike

Check out Nike’s take on the ugly Christmas sweater trend with this holiday crewneck sweatshirt. Find this garment at Dick’s Sporting Goods.


Capitalizing on the Trend: Strategies for Brands

You don’t need to have a holiday-themed brand to capitalize on the ugly Christmas sweater trend. You can leverage this trend to create limited edition products or tap into the increasing popularity of themed garments.

Here are some tips to create your own holiday-themed apparel without deviating from your brand’s genius:

Create On-Brand Interpretations

If you blindly follow every trend without giving it much thought, your brand will get lost—and we don’t want that!

While it’s important to capture the festive spirit, ensure that each design also reflects your brand’s identity.

Your version of the ugly Christmas sweater should feel like a natural extension of your product line while embodying the charm this trend is known for.

Prioritize Quality

Quality. Always. Matters.

Remember, customers are more likely to purchase—and even repurchase— products that are durable and well-made.

High-quality materials and craftsmanship will speak volumes about your brand’s commitment to offering value. This translates to next-level customer loyalty!

Develop a Limited-Edition Strategy

Consider launching your ugly Christmas sweater line as a limited-edition collection. By offering these items for a specific time period, you create an exclusive product that encourages immediate purchase.

This strategy can increase initial sales and enhance the desirability of your brand’s products in the long term.

uglychristmassweater.com

The (creatively named) uglychristmassweater.com e-commerce store is in full swing this season. Deals, shipping information, and countdown timers are front and center, reminding visitors that Christmas is right around the corner.

Time Your Promotions Right

Start promoting your ugly Christmas sweater line well before the holiday season kicks off.

By strategically timing your marketing campaigns, you can tap into the excitement around the holidays and ensure that your brand is top-of-mind for consumers when they start their holiday shopping.

A well-planned promotional calendar can significantly boost the visibility and sales of your holiday apparel line.


Sell Out Your Limited Edition Drops with Scrappy Apparel

It’s clear why you’d want to launch a limited edition collection:

  • You create a sense of urgency that converts into sales
  • Your inventory management becomes more efficient
  • Your brand image is amplified through exclusivity

But how do you execute these drops seamlessly without compromising on quality?

Scrappy Apparel is the answer. Here’s how we can help:

End-to-End Manufacturing and Fulfillment Solutions

At Scrappy Apparel, we are committed to providing a complete suite of solutions to help you grow your business.

We go beyond the traditional scope of logistics management with our unique 3PL MGMT program, which takes care of every step in the supply chain.

We guarantee consistency and superior quality in every phase, from the manufacturing of your product to its final delivery to customers.

Expertise in Manufacturing Techniques

We’ve mastered the art of screen printing, sublimation, cut & sew apparel, and much more!

This expertise allows us to cater to a wide range of needs and preferences, helping your brand create unique, high-quality limited edition items that truly stand out.

Efficient Fulfillment Services

Hello, seamless operations! We handle all aspects of inventory management, order processing, and even the management of returns and exchanges. By streamlining these processes, we ensure your customers’ satisfaction and loyalty.

Tailored E-Commerce Solutions

We aim to create a seamless online shopping experience that reflects the personality and standards of your brand. By doing so, we can help to enhance your online presence and increase your sales.

Scalability, Efficiency, and Reliability

We’re here to support brands that aim to grow and establish themselves. By taking the reins on backend operations, we allow you to focus on developing your brand and products.

We promise efficient order fulfillment, robust inventory management, and a strategic partnership with our team that is geared toward long-term growth.

Let Us Be Your Partner in Success

You can count on us to provide the infrastructure and support necessary to turn your brand into a household name.

When it comes to launching your limited edition garments, you can trust that Scrappy Apparel has you covered every step of the way.

Ready to Begin Your Project?

free quote


mrbeast.store

MrBeast Store: End-of-Year Strategies the YouTube Star is Using to Make More Sales

Posted on

The year might be winding down, but e-commerce stores are revving up. The end-of-year craze doesn’t end with Black Friday/Cyber Monday (BFCM). Contrary to popular belief, consumers are still ready to buy even after BFCM is over. (Last-minute holiday shoppers, we see you!)

If you’re an online retailer, this is a great time to make some final sales before the year ends.

One of the biggest players in YouTube e-commerce—MrBeast—has some genius strategies for boosting end-of-year sales on his online merchandise store, MrBeast.Store.

Today, we’re going to do a deep dive into the tactics MrBeast is using to drive more sales and revenue in this final month of the year.

Turn Your Brand Into an E-Commerce Empire with Scrappy Apparel!

free quote


Who is MrBeast?

If you’re not part of the content creation world, you might not know who MrBeast is. But with over 218 million subscribers on his YouTube channel, he’s kind of a big deal.

Jimmy Donaldson, better known as MrBeast, is an American YouTuber who rose to fame by creating entertaining videos featuring stunts and challenges. His content has evolved into massive giveaways and philanthropic endeavors, all while keeping his audience entertained and engaged.

And like many YouTube personalities, MrBeast has strategically diversified his revenue streams, including launching his own online merchandise store.


The MrBeast.Store Strategy For Massive Q4 Sales

MrBeast is best known for his content—but today, we’re here to talk about his e-commerce store and how he’s making the most of this end-of-year sales rush.

Here are some strategies that MrBeast.Store is using to exponentially increase sales this month:

home pageMessaging Targeted to Last-Minute Shoppers

MrBeast.Store’s messaging hits the bullseye by addressing all the late holiday shoppers out there. With a catchy opener like “It’s never too late for giving,” it’s telling them that they still have time to shop and that MrBeast.Store is their perfect destination.

Combining this with a sweet deal of “20% off on all gift cards” makes the messaging more effective. Shoppers feel like they’re getting an awesome deal while being reminded that they still have time to get their holiday shopping done.

We’d also like to point out that MrBeast makes great use of the banner at the top of the site to draw attention to this messaging. When visitors see a flashing scroller that says “FREE SHIPPING,” there’s no way they can miss the offer.

AI-Powered Chatbot Technology

Does your site have a chatbot yet? If not, it’s about time you get one, because they’re game-changers.

According to predictions by Juniper Research, by the year 2024, the use of chatbots could potentially save businesses a staggering 2.5 billion hours of labor.

Chatbots have become increasingly popular in the e-commerce world—and MrBeast’s online store is no exception.

Using an AI-powered chatbot, MrBeast.Store has implemented a virtual assistant that engages with visitors and answers their questions. It also assists with customer service inquiries to provide a seamless customer experience.

The chatbot on MrBeast’s site is designed to assist with:

  • Shipping questions
  • Product questions
  • Order questions

Depending on the option the user selects, the chatbot provides additional information or collects data to route to a human agent.

Chatbots are a smart way to reduce the workload on your customer service team while ensuring that customers receive prompt and efficient assistance. It’s a win-win for everyone involved!

social proof

Social Proof

If there’s one thing we know about MrBeast, it’s that his followers trust and adore him. He’s using this to his advantage by incorporating social proof into his e-commerce store.

Testimonials from satisfied customers are featured prominently on the homepage of MrBeast.Store.

Including social proof is a powerful way to build trust with potential customers and encourage them to make a purchase. It’s evident that MrBeast understands the importance of leveraging his online credibility to drive more sales.

push notifications

Push Notifications

Push notifications are an effective way to reach customers who have previously shown interest in your brand. MrBeast understands this, too! His site has a pop-up that asks visitors to opt-in for push notifications.

With the holiday season in full swing, reminding shoppers about their abandoned carts or offering them exclusive discounts through push notifications can be a game-changer for boosting sales.

Buy Now, Pay Later (BNPL) via Klarna and Shop Pay

Customers love payment options—and MrBeast.Store is providing them with a hassle-free shopping experience by offering Buy Now, Pay Later (BNPL) through Klarna and Shop Pay.

This payment option allows customers to make purchases and pay for them in installments rather than the full amount upfront.

BNPL platforms like Klarna and Shop Pay have recently seen a surge in popularity. According to Bankrate, BNPL borrowers finance an average of $1,000 over the span of a year.

With the financial strain of the holiday season, this can be an attractive option for last-minute shoppers looking for a flexible payment plan.

currency

Multiple Currency Options

Here’s another little detail that improves the customer experience—MrBeast.Store has multiple currency options for international shoppers.

As an online store, it’s essential to cater to customers around the world. By offering multiple currency options, MrBeast.Store is making it easier for international buyers to make purchases.


Level Up Your E-Commerce Game with Scrappy Apparel

Scaling an e-commerce store is both an art and a science—and MrBeast has mastered it.

As we’ve seen from the strategies above, there are many ways to boost sales and improve the customer experience during this crucial time of year.

In this digital age, the value of a robust e-commerce platform cannot be overstated. Businesses must provide a seamless online shopping experience to boost customer satisfaction, loyalty, and sales.

At Scrappy Apparel, we understand what it takes to succeed in the highly competitive world of e-commerce. We offer an apparel-first solution for manufacturing, fulfillment, and e-commerce. With our end-to-end support, you can focus on growing your brand while we handle the rest.

Our 3PL MGMT program offers 4PL and 5PL capabilities to help you reduce costs, streamline operations, and scale your business efficiently. We’ve engineered our solution to prioritize scalability—you’ll never outgrow us, no matter how many sales you make!

You can expect 5-star service from us at every touchpoint—from manufacturing and fulfillment to customer service and beyond. Our team at Scrappy Apparel would love to partner with you and take your e-commerce game to the next level.

Ready to Begin Your Project?

free quote


prepared for dye

Prepared For Dye (PFD): Pros, Cons, and Considerations For Brands

Posted on

At Scrappy Apparel, we’re on a relentless pursuit of excellence—and that’s no secret. We constantly expand our products, services, and processes to deliver the best results for our customers.

We’ve already shared insights into many of our manufacturing services, such as:

…and the list goes on!

But one service that we haven’t talked about in detail yet is Prepared For Dye (PFD) garments.

If you’re keen on achieving vibrant, long-lasting colors for your custom apparel, let’s discuss the value of PFD—a game-changer that could take your brand’s visual impact to the next level.

Considering PFD Garments?
Get an Estimate From Our Experts at Scrappy Apparel!

free quote


What Does Prepared For Dye Mean?

PFD refers to a specific type of garment that is processed and manufactured to be immediately ready for dyeing.

You can think of a PFD garment as the equivalent of a blank canvas, waiting to be turned into a masterpiece with your design.

These garments are typically made from natural fibers, such as cotton. They come pre-washed and bleached.

The bleaching process removes all-natural and artificial impurities, preparing the fabric to take on dye uniformly.

The garment preparation allows for a cleaner, more vibrant color application. PFD garments offer great versatility, allowing you to achieve precise, custom color matches that match your brand identity.


Pros and Cons of PFD

Now that you have a big-picture idea of what PFD garments are, let’s take a closer look at their pros and cons.

Pros

  • Vibrant Coloring: PFD is an excellent choice for brands that prioritize vibrant, long-lasting color in their custom apparel. PFD allows for deep, rich color application.
  • Uniform Dye Penetration: The pre-washing and bleaching process in PFD ensures the fabric absorbs dye evenly. This feature gives PFD an advantage over some other printing techniques that can cause colors to appear blotchy or uneven.
  • Custom Color Matching: PFD makes it possible to match your brand’s unique color precisely. The fabric’s purity allows for the creation of custom dye colors, making it an ideal choice for brands with specific color requirements.

Cons

  • Limited to Natural Fibers: PFD is mainly appropriate for natural fiber garments, such as cotton, silk, or linen. Polyester or other synthetic materials are not suitable for PFD. Sublimation is the better printing technique for synthetic fabrics.
  • Additional Processing Time: PFD garments need to go through an additional process (bleaching and pre-washing) before dyeing, which can add to production time and costs.
  • Potentially Higher Costs: PFD requires additional processing and prep. Therefore, it can be more expensive than screen printing—although it’s important to remember that a variety of factors influence the cost of a custom apparel project! The best way to get a proper estimate is to request quotes from all the manufacturers you’re considering.

Pantone Color Matching: The Secret to Accurate Hues

Understanding the vital role of color in brand perception, we integrate our PFD process with Pantone color matching at Scrappy Apparel. This globally standard color-matching system enables us to reproduce your brand colors with razor-sharp precision.

Consider brands like Coca-Cola, Tiffany, Home Depot, and their respective colors… you can probably already envision those iconic red, blue, and orange shades in your head. Any slight deviation in these colors is immediately noticeable and could negatively impact the brand’s image.

Pantone color matching eliminates this risk by providing a universal standard for colors, ensuring consistency and accuracy across all your custom PFD apparel. This makes PFD an excellent choice if you’re looking to achieve complete color control and consistency.


The Verdict: is PFD Right For Your Project?

Now, let’s talk about your brand. Is PFD a worthwhile investment for your custom apparel project?

The answer depends on what you’re looking to achieve with your garments. Here are a few key factors to consider:

Brand Aesthetics

Does your brand emphasize vibrant, rich colors in its visual identity? If so, PFD could be the right choice for you due to its superior color application.

Material Preference

PFD is an excellent choice if your brand favors natural fibers like cotton. However, if your brand leans toward synthetic fibers, other methods like sublimation printing might be a better fit.

Project Budget

Take into account your project’s budget. PFD can be slightly more expensive than other methods due to its additional processing. If budget is a concern, alternatives like screen printing could be more cost-effective.

Lead Time

Bear in mind the lead time for your project. The additional processing time required for PFD can extend the production timeline—but of course, this all depends on the manufacturer you work with.

At Scrappy Apparel, we pride ourselves on our quick turnaround times. We’ll give you an accurate estimate of how long the manufacturing process will take. We’ll deliver your garments on time—never, ever late!

Custom Color Needs

If having precise control over your color palette is critical for your brand, PFD’s custom color-matching capability can be a significant advantage. But once again, you want to make sure you have the right manufacturing partner to achieve the level of quality you expect.


When in Doubt, Trust the Experts to Guide You!

At Scrappy Apparel, we pride ourselves on having a team of manufacturing experts with an extensive understanding of the apparel industry. We’ll help you decide whether PFD is the right choice for your project.

Our professionals are here to help you make informed decisions that align with your brand’s aesthetic, budget, and timeline. Our stellar customer support team is dedicated to ensuring your satisfaction with a 5-star service experience.

We’re more than just an apparel manufacturer—we’re a one-stop shop for comprehensive apparel solutions. From manufacturing to fulfillment to e-commerce, our 3PL MGMT program ensures that your brand maintains top-tier quality and consistency at all touchpoints. We offer 4PL and 5PL-level support, including the management of multiple 3PL warehouses to facilitate a smooth, seamless supply chain.

Our fulfillment services include efficient inventory management and quick, fuss-free order processing, along with comprehensive handling of returns and exchanges.

Our approach is laser-focused on apparel. We promise our partners scalability, efficiency, and dependability—a recipe for making millions as a clothing brand.

Ready to Begin Your Project?

free quote


tiktok live shopping

TikTok Live Shopping: Instantly Sell Your Apparel on Live Stream

Posted on

TikTok Live Shopping: Instantly Sell Your Apparel on Live Stream

Whether you’re a TikTokker or not, you can’t deny that everyone is talking about the video-fueled platform. In March 2023, there were over 150 million Americans on the TikTok app. (Yes, Americans—that number doesn’t include the global audience!)

Before you write off TikTok as just another social media platform, we want to introduce you to a game-changing feature that’s taking the apparel industry by storm: TikTok live shopping.

50% of TikTok live viewers have bought something from a stream. That’s a huge opportunity for apparel brands to instantly sell limited-edition items to an engaged and enthusiastic audience.

So, why does selling apparel in real-time on TikTok work so well? When you think about it, it’s not that surprising.

Modern consumers crave instant gratification. For example:

  • Due to the rise of fast fashion, shoppers want to get their hands on trendy items as soon as possible.
  • According to recent data from Statista, 41% of shoppers worldwide expect their online purchases to arrive within 24 hours.
  • “Buy Now, Pay Later” (BNPL) services have also fueled the “I need it now!” culture.

With TikTok live shopping, consumers can purchase an item they see on a live stream at that exact moment. That’s instant gratification at its finest.

Today, we’re going to dive into why you should use TikTok live shopping to sell your own garments—and we’ll give you a few quick tips on how to use the feature for optimal results!

Get End-to-End Manufacturing and Fulfillment Support From Scrappy Apparel!

free quote


What is TikTok Live Shopping?

Live shopping is a groundbreaking approach to TikTok Live that’s turning the retail world upside down. It provides a real-time, interactive shopping experience that captivates audiences, allowing brands to sell their products instantly during a live stream.

Talk to Your Customers in Real-Time

As a brand on TikTok Live, you’ll enjoy the unique opportunity to interact with your customers instantly.

Need to showcase a product up close? Your customers can ask for it in real time.

Want to answer their burning questions on the spot? They can ask them right then and there.

This level of communication helps you build a robust bond with your customers, cultivating trust and loyalty.

Access a Global Market

Remember, TikTok isn’t just a local platform—it’s a global one. By using live shopping, you’re not just reaching out to your local customers—you’re connecting with a global audience. It’s a fantastic opportunity for you, as a brand, to extend your reach and penetrate new markets.

Boost Your Brand Visibility

Here’s the good news: TikTok’s algorithm is on your side. It’s designed to expose new content to users and often promotes live streams to an audience wider than your current follower base. This can effectively elevate your brand’s visibility, draw in new customers, and encourage repeat business. So, plan to make the most of this visibility boost!


gen z on tiktokThe Power of Gen Z: TikTok’s Primary Users

Gen Z, born roughly between 1997 and 2012, is the first generation to grow up in a fully digital world. Instead of traditional media, they consume content on social media platforms like TikTok.

In 2021, a Bloomberg report projected that Gen-Z holds over $360 billion in disposable income. This generation is known for its love of unscripted, real-time content—a perfect match for the live shopping experience.

As digital natives, they know what’s authentic and what’s not. To appeal to this audience, you must create genuine, interactive content that reflects your brand’s values.

They’re active users of TikTok, using the platform not just for entertainment but also for information, inspiration, and you guessed it—shopping.

TikTok as a Shopping Hub

For Gen-Z, TikTok serves as a personalized shopping hub. These digital natives use TikTok as a search engine for discovering the latest trends, evaluating products, and making informed purchasing decisions.

The hashtag #TikTokMadeMeBuyIt currently has over 79.8 billion video views. This is the ultimate user-generated content (UGC) hashtag in which users share items they were “influenced” to buy after watching content on TikTok.

So, how do users find items they absolutely must have? TikTok’s “For You” algorithm curates a feed of content tailored to their individual preferences, effectively pushing product recommendations to each user.

It’s not uncommon for a Gen Z TikTok user to stumble upon a product review or a brand’s live shopping event in their feed, get hooked, and eventually make a purchase. (That could happen for your brand!)

What sets TikTok apart from traditional online marketplaces is the authenticity of its content. Gen Z values genuine interactions and recommendations, and TikTok’s user-generated content delivers just that. TikTok has ingeniously transformed passive scrolling into an immersive shopping journey.


Exploring the Strategic Value of TikTok Live For Apparel Brands

Live shopping on TikTok has shaken up the retail scene in a thrilling way, especially for apparel brands. This platform has transformed into a bustling marketplace where you can put your products on display and watch them fly off the virtual shelves instantly.

But to tap into the full potential of live shopping, you need to play your cards right. If you understand your audience and strategize correctly, this platform can be an instrumental tool in lifting your brand, boosting sales, and creating enduring bonds with your customers. Let’s dive into how TikTok live shopping can be a game-changer for your apparel brand.

Unveiling Limited-Edition Collections

TikTok live is a brilliant stage for you to introduce your fresh, limited-edition collections. A live reveal creates a thrill and anticipation among viewers, often leading to on-the-spot purchases driven by the scarcity and exclusivity of the items.

Increasing Brand Loyalty Through Engagement

The interactive nature of TikTok live shopping enables you to converse directly with your customers, nurturing stronger relationships and building loyalty to your brand.

By responding to questions and meeting your audience’s needs in real time, you demonstrate that your brand cherishes their opinions and satisfaction.

Exclusive Offers and Discounts

Proposing exclusive discounts during your live shopping events is another potent strategy to surge sales and viewer engagement. These time-bound offers encourage viewers to buy immediately and return to your live streams for more deals.

Continuous Learning Through Audience Feedback

TikTok live shopping presents an invaluable chance to obtain real-time feedback. By paying attention to your audience’s comments, you can modify your strategies and products to better meet their preferences and needs. This is also a great opportunity to show how customer-centric and responsive you are!

BONUS: Enhanced Shopping Experience with AR Try-Ons

Although this isn’t directly a TikTok live stream strategy, augmented reality (AR) try-ons can be a powerful tool to enhance the shopping experience for your customers.

AR try-ons allow viewers to virtually try on items, giving them a realistic preview of your products and leading to more confident buying decisions. On your live stream, you can let your viewers know that they can try on your garment in real-time using the AR feature to see how it looks on them.

You can use TikTok Effect House to create AR clothing representations of your garments.


Tips for Successful Live Streams: Enhancing Your TikTok Livestreams

Your goal should be to create an engaging, interactive, and exciting shopping atmosphere for your followers. Here are some strategies that will help you set the stage for success:

Preparation is Key

Preparation is crucial to ensure a successful live stream.

For example, you’ll want to:

  • Plan the products you will showcase
  • Create a script or outline
  • Rehearse your presentation
  • Set up all necessary equipment and tech requirements

Remember, professionalism and smooth execution can significantly enhance viewer engagement and sales—but don’t be robotic! Incorporate your brand’s personality and be personable.

Leverage Influencer Partnerships

Collaborating with influencers who align with your brand can help you reach a wider audience and increase the trust factor. Influencers can co-host your live shopping streams, showcase your products, and interact with viewers, adding authenticity and reliability.

Optimize for Mobile Viewing

Since TikTok content is consumed primarily on mobile devices, make sure your live stream is optimized for mobile viewing. This means ensuring all visual elements are clear and visible on smaller screens, and the audio quality is excellent.

Offer Quick Shipping and Easy Returns

Fast shipping and hassle-free return policies can influence purchasing decisions. Make sure to communicate these benefits during the live stream. This builds customer trust and encourages impulse buying.

Promote Your Live Stream

Don’t forget to promote your live event ahead of time on all your social platforms. This builds anticipation and ensures a larger viewership when you go live.

One easy way to do this is to add the upcoming live stream info to your TikTok bio so profile viewers can see when your next live stream is scheduled. You could also consider releasing teaser content or countdown posts to increase excitement.


There’s a World of Opportunity on TikTok!

The e-commerce landscape is ever-evolving, and TikTok live shopping is one of the latest revolutionary trends sweeping the retail world. It creates a unique, immersive shopping experience that builds deeper connections between your brand and customers.

This innovative platform allows you to unveil new products, interact directly with customers, and instantly sell limited-edition items in an exciting, real-time environment.

If you follow the tips we just shared, you’ll be able to embrace this opportunity and set your brand up for success in the ever-growing digital marketplace.


Sell Out Your Next Launch with Scrappy Apparel!

At Scrappy Apparel, we understand the complexities that come with scaling an apparel brand. From production to supply chain management, there are many facets that demand your attention.

However, the reality is that you can’t do it all—and that’s why we created our apparel solutions.

We offer end-to-end manufacturing and robust e-commerce solutions that streamline your logistics and supply chain processes, freeing up your time to focus on core business tasks.

We’re more than just a third-party logistics (3PL) provider. With our 3PL MGMT program, we go above and beyond to offer 4PL and 5PL solutions designed for your growing needs.

As your apparel brand matures, your operations will become more intricate—more suppliers, larger inventories, and broader distribution networks.

Our advanced solutions are designed to manage these increased complexities, ensuring your supply chain remains streamlined and efficient.

We offer more than just operational support—we work alongside you as a strategic logistics partner, aligning our operations with your business goals.

With us handling the heavy lifting, you can redirect your focus to areas where your expertise truly lies—designing apparel and marketing your products.

Ready to Take Your Brand to the Next Level?

Our 3PL MGMT program leverages our expertise to manage your production supply chain and integrate with 3PL warehouses, providing end-to-end support designed to align with the growing demands of your brand.

From one-time campaigns to eCommerce and retail fulfillment, our aim is to help your brand grow in an increasingly competitive apparel market.

Partner with us today, and let’s make your brand reach its full potential!

free quote


household name

How to Make Your Apparel Brand a Household Name

Posted on

How to Make Your Apparel Brand a Household Name

Calvin Klein, Supreme, Louis Vuitton… what do all these brands have in common?

Well, first of all, they all make clothing. But beyond that, they’re all widely recognized apparel companies that have achieved household name status.

If one of these brands appeared as an answer on the New York Times Crossword Puzzle, chances are most people would at least recognize the name.

But how did they get to this level of fame and recognition? And more importantly, how can you make your apparel brand a household name, too?

To build a powerful brand, you have to do more than just make sales—and today, we’re going to explore the key strategies that can help elevate your brand to this level of cultural penetration.

Build a Powerful Brand with Scrappy Apparel

free quote


Your Brand Story is (Almost) Everything

Every brand has a story, but what separates the household names from the rest is how effectively and engagingly they convey this story. Your brand story is the lifeblood of your brand and the foundation of your connection with your customers. It narrates the why and how of your brand—why it exists and how it impacts the lives of your customers.

Before we dive into the characteristics of a compelling brand story and how to craft one, it’s essential to understand this: a brand story is more than a narrative. It’s a comprehensive picture of the facts and emotions that your brand creates.

Let’s explore how to weave this tapestry in a way that makes your apparel brand unforgettable.

Establishing a Unique Identity

A strong brand story starts with a unique identity:

  • Who are you as a brand?
  • What mission drives your company?
  • What values do you hold dear?

Your answers to these questions will serve as the foundation for your brand story. By establishing a unique identity, your brand becomes more than just a label—it becomes a personality that consumers can connect with.

We love this compilation of late Virgil Abloh’s advice for starting a brand because he champions the idea of keeping your branding concentrated and straight to the point. He uses a great candle analogy to get this across—it’s not just about what the candle looks like, but also where you put it or the context you place it in that shapes how people see it.

In the same way, when you’re building a brand, he suggests that sticking to one clear, distinct idea instead of mixing up all sorts of different interests will make your brand much more powerful and easily recognizable.

Crafting a Compelling Narrative

Once you’ve established your unique identity, the next step is to craft a compelling narrative around it. This involves sharing your brand’s journey, overcoming challenges, and reaching milestones. A compelling narrative gets people talking and fosters a sense of loyalty toward your brand.

Here’s a great example: the TOMS brand story is an inspiring journey of social entrepreneurship and impactful change. In 2006, founder Blake Mycoskie initiated the One for One® model, promising to donate a pair of shoes for each pair sold. TOMS extended support to broader health, education, and community development initiatives through strategic alliances. Today, TOMS dedicates a third of its profits to grassroots good, reinforcing its commitment to societal improvement.

With every purchase, TOMS empowers customers to give back, reinforcing the message that the journey toward social change begins with each one of us. That’s a brand story that resonates with customers and creates lasting connections.

Consistent Brand Messaging

Consistency is key in brand storytelling. Your marketing efforts across all channels should consistently reflect your brand’s identity and narrative. This consistency reinforces your brand’s image in the minds of consumers, making it more memorable and recognizable.

Think about it this way: every piece of content you create and every marketing campaign you launch is an opportunity to strengthen and deepen the relationship between your brand and your audience. If your messages are inconsistent, it can confuse your audience and dilute your brand’s impact.


Channel Your Brand Story Through Memorable Marketing Campaigns

Now that you have an incredible brand story, you might be wondering, “How do I share this story with the world?”

The answer lies in smart, creative, and memorable marketing campaigns.

Marketing is the megaphone for your brand story, amplifying it to reach as many people as possible. Campaigns are instrumental in transforming your brand from “just another name” to a “household name.”

Here’s how to use marketing to give your brand the spotlight it deserves:

Social Media and Influencer Partnerships

Collaborating with influencers who align with your brand’s values and image can help spread awareness and credibility to a wider audience.

One perfect example is the intersection of gym culture with streetwear. Lately, some streetwear brands have tapped into the audiences of gym influencers to promote their limited-edition drops.

This partnership allows the brands to reach the influencer’s audience, introducing their products to potential new customers who already trust and respect the influencer’s opinion. It also establishes the brand within a specific niche that they can target over and over again.

We know what you’re thinking! Niching down might seem counterintuitive on the quest to make your brand a household name, but it can actually empower your brand’s rise to prominence.

Instead of casting a wide net and trying to appeal to everyone, focus on a niche market or specific subculture. This allows you to speak directly to a core audience that will feel a stronger connection to your brand. Then, after you’ve cemented your presence in this niche, you can expand to a larger market.

supreme louis vuittonStrategic Collaborations

Collaborating with other brands or artists is another effective way to share your brand story and expand your reach. By teaming up with a like-minded brand or artist, you can tap into their audience while also offering an exciting new product that aligns with your brand’s identity.

For example, when Supreme collaborated with Louis Vuitton, it created a buzz among both streetwear enthusiasts and high-end fashion lovers. This type of collaboration exposes your brand to a new audience and adds an element of exclusivity and desirability to your products.

Visual Storytelling

Humans are inherently visual creatures, and incorporating visual storytelling into your marketing campaigns can be a powerful tool for brand awareness.

You can create visual interest through:

  • High-quality product photos
  • Behind-the-scenes footage
  • User-generated content that showcases your products in real-life situations

Visual storytelling lets you showcase your brand’s personality and values while making it more relatable to consumers. It’s a fantastic way to stand out in a sea of apparel brands and leave a lasting impression on potential customers.

In the apparel e-commerce space, your product photos are often the first impression a customer will have of your brand. Shoppers can’t touch your products or see them in person before making a purchase.

Therefore, investing in professional photography or creating visually stunning content for your online product pages can elevate your brand and make it more memorable.

And that leads us into our next point…


Deliver Consistent Quality and Unforgettable Shopping Experiences

While a strong brand story and innovative marketing campaigns are paramount to becoming a household name, they’re only half the battle.

The other half is delivering consistent product quality and providing unforgettable shopping experiences to your customers.

These tangible aspects hold the power to convert your brand recognition into brand loyalty. Here’s how to leverage these elements to elevate your apparel brand to the next level:

Delivering Quality Products

Maintaining high-quality standards for your products is non-negotiable. Irrespective of how compelling your brand story is or how innovative your marketing campaigns are, if your product quality is not up to par, it can tarnish your brand’s reputation. The quality of your apparel should match the expectations you set through your branding and marketing efforts.

At Scrappy Apparel, we handpick all the materials we use for the products we manufacture. When you work with us, you can be sure you’re getting the best of the best!

Unforgettable Shopping Experiences

Creating memorable shopping experiences for your customers is another crucial element of becoming a household name.

For example:

  • Your website’s user interface
  • How easy it is to add products to the cart and check out
  • The speed and quality of customer service
  • The packaging of your products
  • Whether you invested in private labeling or not

Every interaction the customer has with your brand should be designed to leave a positive, lasting impression.

After-Purchase Engagement

The relationship with your customer shouldn’t end after they’ve made a purchase.

Post-purchase engagement like sending personalized thank-you notes, offering special discounts on future purchases, or requesting customer feedback, can help cultivate customer loyalty.

Loyal customers are more likely to become brand advocates, helping to spread the word about your brand further.

Continuous Brand Evolution

In the fast-paced fashion industry, staying static can harm your brand’s growth.

Trends change rapidly, and your brand needs to evolve to stay relevant and appealing.

Continuously reevaluate and adjust your strategies, products, and campaigns to keep up with the changing landscape.

But no matter what you do, always stay true to your brand!


Consistency is Key in Building a “Household Name” Brand—and You’ll Achieve That with Scrappy Apparel!

With our highly scalable manufacturing and fulfillment solutions, Scrappy Apparel is your partner in your brand’s journey to becoming the next New York Times Crossword Puzzle answer.

Our 3PL MGMT program is designed to streamline your operations, freeing you from the complexities of logistics so you can focus your energy and resources on building your brand.

Instead of a traditional 3PL program, we offer 4PL and 5PL capabilities that allow you to delegate all the backend manufacturing and logistics work to us.

We’ll turn around thousands of garments in weeks, manage multiple 3PL warehouses for you, and provide seamless e-commerce solutions your customers will love.

Here’s how we do it:

Comprehensive Production Management

From the initial concept to the final stages of production, Scrappy Apparel is committed to ensuring the highest quality standards for your garments.

Our team meticulously oversees every detail, from material sourcing to sewing and packaging, ensuring each piece aligns perfectly with your brand image.

Efficient Inventory Management

If you’ve ever managed inventory yourself, you know how challenging and time-consuming it can be. We handle all your inventory-related tasks, including storage, organization, and restocking.

Our efficient inventory management system ensures you’re never out of stock, preventing potential sales losses and maintaining customer satisfaction.

Reliable Order Fulfillment

We understand that timely delivery is crucial in maintaining your brand’s reputation. Whether you need your garments delivered to a retail store or your customer’s doorstep, you can count on us to deliver your orders on time, every single time!

Returns and Exchanges Processing

Returns and exchanges are an inevitable part of any clothing business. We process returns and exchanges promptly. Your customers will always know the status of their orders!

With our comprehensive 3PL MGMT program, you can rest assured that the manufacturing and fulfillment aspects of your business are in capable hands, providing you with more time and energy to focus on what truly matters—developing your brand into a beloved household name.


Ready to Take Your Brand to New Heights in 2024?

With Scrappy Apparel on your side, there’s no limit to how far your brand can go. Let’s work together to turn your brand into a cultural phenomenon!

free quote


3PL MGMT

3PL Solutions: What Happens When You Need More?

Posted on

The behind-the-scenes work of logistics and supply chain management is often overlooked, but it’s crucial if you want to successfully scale your apparel brand.

3PL solutions streamline the logistics and supply chain processes by handling warehousing, transportation, and order fulfillment. Instead of getting entangled in the logistics web, you can focus on core business tasks like designing more apparel and marketing your products.

While a 3PL solution is a stepping stone, it has limitations. As your brand grows, it will demand more comprehensive, strategic, and integrated solutions—that’s where 4PL solutions can be more beneficial.

If your apparel brand has outgrown your current 3PL provider’s capabilities, it might be time to consider upgrading to a more robust solution.

Today, we’re going to discuss how advanced fulfillment solutions can help take your brand to the next level.

Upgrade to Scrappy Apparel’s 3PL MGMT Program!

free quote


what you get with 3PL MGMT

How to Know It’s Time to Upgrade Your 3PL Solution

Want uninterrupted growth and maximum efficiency? Then you’ll want to monitor how your operations are running.

Your brand may begin to experience complexities that a typical 3PL provider can’t manage. You might crave more strategic logistics management.

The evolution from 3PL to 4PL isn’t just a change in number—it’s a significant leap toward more advanced, comprehensive solutions.

Here are some signs that it might be time to upgrade your 3PL solution:

Increased Complexity in Supply Chain

As your apparel brand grows, so does the intricacy of your supply chain. Now, you’re dealing with more suppliers, larger inventories, and broader distribution networks. A 3PL provider may struggle to maintain efficiency under these complex conditions.

However, 4PL solutions are designed to manage these increased complexities, ensuring your supply chain remains streamlined and efficient.

Need for Greater Control and Visibility

As you grow, you’ll want 100% transparency into what’s happening throughout your supply chain. You may need detailed analytics and real-time updates, which some 3PLs might not provide.

4PL solutions offer enhanced control and visibility, providing you with real-time tracking, detailed analytics, and comprehensive reports for better decision-making.

Desire for Strategic Partnership

At a certain point in your growth, your brand may require more than just operational support—you may need a strategic logistics partner.

This is where 4PL solutions stand out. They go beyond the operational tasks of 3PL and work with you as strategic partners, aligning their operations with your business goals. They take up the responsibility of managing your supply chain, allowing you to focus on your core business objectives.

Requirement for End-to-End Supply Chain Management

Balancing growth and supply chain management can become increasingly challenging. If you find your brand reaching a point where you need end-to-end supply chain management, it might be time to consider 4PL solutions. They handle everything from production to warehousing and distribution, taking the weight off your shoulders. Think about all the time you could get back if you didn’t have to worry about any of that!


3PL MGMTScale Your Brand with 3PL MGMT by Scrappy Apparel

Scrappy Apparel’s 3PL MGMT is the next step in your journey toward a seamless supply chain. Our program might have “3PL” in its name, but we offer the same level of support that 4PL solutions provide.

We leverage our expertise to manage your production supply chain and integrate with 3PL warehouses. Our end-to-end support is designed to align with the growing demands of your brand.

Here’s what you can expect to get when you work with us:

An Apparel-First Fulfillment Solution

At Scrappy Apparel, we understand the unique needs of apparel brands.

As a team of experts, we leverage our comprehensive resources and experience to take your brand to the next level. Our promise to you isn’t just a service—it’s hard work and horsepower.

We offer an array of services, from one-time campaigns to eCommerce and retail fulfillment, and even tour merchandise programs.

End-to-End Supply Chain Management

With our 3PL MGMT solution, we take on the responsibility of managing your entire supply chain. You can count on us to source materials, manufacture garments, manage eCommerce operations, and fulfill orders. All aspects of your supply chain will be optimized and efficient.

Our monthly management services are designed to streamline your supply chain operations. We provide a dedicated account management team, inventory management, and real-time tracking with online inventory access.

We guarantee same-day shipping on all orders placed before 12:00 PM (EST). We’re all about fast and reliable delivery to your clients.

Full-Service Apparel Manufacturing

In addition to our fulfillment solutions, we provide apparel manufacturing services like:

…and much more!

We also offer specialized printing techniques. (Simulated process screen printing is one example.) Just tell us what you need, and we’ll make it happen!

Product Assembly Services

Our services include ticketing, folding, heat transfers, sewn-in label changes, polybagging, pre-pack assembly, rebranding, pick and pack, and sizing/sorting.

We’re committed to providing comprehensive solutions to help your brand grow in an increasingly competitive apparel market.

A Fully Integrated Fulfillment Program

Our program is more than just warehousing and delivery—it’s a fully integrated solution for scaling your brand. We provide dedicated warehouse space for your brand, handle all your products and SKUs, and offer custom packing slips and shipping labels. Our program also includes seamless online store integration, ensuring a smooth transition for your brand.

Strategic Partnership

Our 3PL MGMT solution is more than just a service—we’re your strategic partner.

At Scrappy Apparel, we’re more interested in building long-term partnerships than closing short-term deals. Let us be your trusted partner in logistics and manufacturing so you can focus on what you do best—designing apparel for your customers.


Ready to Make the Switch?

Make the strategic move toward growth and success with Scrappy Apparel’s 3PL MGMT solution. We’re excited to take your brand to new heights!

Begin Your Project:

free quote


how to create product pages

How to Create Product Pages That Attract and Sell

Posted on

The “make great products, and customers will come” mindset may have worked for a select few businesses in the past…

…but in today’s competitive e-commerce landscape, it takes more than an excellent product to stand out and succeed.

We’ll always talk about how crucial it is to have a high-quality product, but we also recognize how important presentation is.

Of course, product presentation includes folding, polybagging, and making your garments retail-ready. But there’s another critical factor that can make or break your online sales—your product page.

Product pages are part of your digital storefront. In the e-commerce world, you don’t have the luxury of a brick-and-mortar store where customers can see, touch, and try on your products.

You also don’t have human salespeople who can greet customers and sell your garments. At best, you’ll have an intelligent chatbot—and we all know it’s not the same as a face-to-face interaction with an actual person.

These are just a few of the reasons why your product pages need to be top-notch.

Let’s dive into the details of how you can create product pages that attract and sell.

Discover Our Apparel-First E-Commerce Solutions!

free quote


Capturing Product Images That Draw Interest

The old saying, “A picture is worth a thousand words,” rings especially true for e-commerce.

Your photos should be clear, crisp, and compelling, effectively showcasing the best features of your garments. Here are some tips for capturing product images that draw interest:

Choose the Right Equipment

You can invest in a DSLR if you want, or you can stick with your smartphone. Don’t overlook the importance of a clean, neutral background.

Professional Lighting

A well-lit product image can highlight the features of your apparel and make them more appealing. Ensure you have a proper balance of shadows and highlights.

Multiple Angles and Details

Showcase your product from different angles and focus on the details. A 360-degree view or close-ups of the fabric texture can give customers a comprehensive understanding of your product.

Most e-commerce platforms offer apps to create 360-degree views of your products. (Ex. Magic 360 on Shopify)

lifestyle product photo

Lifestyle Shots

In addition to plain product images, include lifestyle shots. These pictures show your products in real-life settings and can create an emotional connection with your customers.

This is especially crucial for apparel, where customers want to visualize how the garments will look on them or how they can incorporate them into their daily lives.

Purchasing decisions are often emotional. Stellar lifestyle shots will successfully evoke feelings of desire or aspiration for your products.


Crafting Impactful Product Descriptions

While imagery is the eye candy that grabs attention, product descriptions are the persuasive storytellers that convert interest into sales. They provide customers with essential information about your product’s features, benefits, and why it stands out in the sea of competition.

Compelling product descriptions can inspire customers to imagine the experience of owning and wearing your garments.

Here’s how to create product descriptions that will make your customers click that “add to cart” button:

Understand Your Target Audience

Product descriptions should always be tailored to your target audience. Understanding their needs, wants, and preferences allows you to present your product in a way that resonates with them.

Copywriting is key here, too. Your product description copy should match your brand voice. You want your customers to feel like you’re speaking directly to them, not to everyone.

Focus on the Product’s Benefits

While it’s important to include technical details such as materials and measurements, don’t forget to highlight the benefits of your product. Tell your customers how your product can improve their lives, make their day-to-day activities easier, or make them feel good.

Use Power Words

Words like “luxurious,” “comfortable,” or “innovative” can engage your customers and make your product descriptions more compelling.

Optinmonster has a great article on 700+ power words to improve your copywriting.

Keep Them Concise and Easy to Read

Avoid lengthy, complex sentences. Your product descriptions should be concise and easy to understand. Use bullet points to list features or benefits, and use subheaders to break down the text and make it more digestible.

Incorporate SEO Best Practices

Optimize your product descriptions with relevant keywords. This can improve your search engine ranking and make your products more discoverable.

You can use a keyword research tool like Free Keyword Generator from Ahrefs to see what your target audience is searching for.

But remember, don’t sacrifice readability for SEO. The primary purpose of your product descriptions should still be to inform and persuade your customers.

product description example

This product description from Karmaloop works. It starts by creating an emotional connection with the potential buyer — “Show your team spirit” — immediately identifying the target audience as Lakers fans.

The description then goes on to provide essential information about the product, including the color (“crisp white”), the style (“classic fit, short sleeve”), and distinguishes features such as the “screen-printed Los Angeles Lakers logo on the front chest.”


Streamlining User Experience for Easy Navigation

Creating a seamless user experience is the cornerstone of successful e-commerce. It’s all about making it easy for customers to find what they need, understand what they’re getting, and complete their purchases with minimal friction.

The less effort and time it takes for customers to navigate your site, the more likely they will convert and return for repeat purchases.

Here are some keys for effective UX:

Simplify Your Site Structure

Categorize your products logically so your customers can find what they’re looking for easily. Include all important links in the main navigation. We also recommend adding a search bar to your header so customers can search for anything they’re having trouble finding.

Implement Filters and Sorting Options

To provide a smooth browsing experience, offer filters and sorting options.

Common sorting options include:

  • Price
  • Popularity
  • Newest items

And many brands use filters like:

  • Size
  • Color
  • Category
  • Style

Adding these features can help customers narrow down their search and find the perfect product quickly.

Optimize for Mobile Devices

As mobile e-commerce continues to grow, it’s imperative that your website is mobile-optimized. This ensures that customers have a seamless user experience across all devices.

A responsive design enhances user experience and SEO—it’s a win-win!

Fast Loading Times

In the digital age, speed is everything. Slow-loading product pages can lead users to abandon their cart and increase your site’s bounce rate. Invest in good web hosting, optimize images, and minimize website code to ensure your site loads quickly.

Seamless Checkout Process

Your checkout process should not leave any questions unanswered.

Make it easy for customers to add items to their cart, view their cart, and proceed to checkout. Avoid unnecessary steps that could deter customers from completing their purchases.

Consider offering guest checkout, multiple payment options, and clear shipping information. This will ensure a smooth, user-friendly shopping experience that encourages repeat business.


shopify

Ensuring Seamless Integration with E-Commerce Platforms

Integrating your e-commerce platform with your apparel business is a vital step in facilitating a seamless shopping experience for your customers.

Your platform should work hand in hand with your business operations to effectively manage inventory, fulfill orders, and handle customer service inquiries.

But how can you ensure seamless integration? Here are a few tips:

Choose the Right E-Commerce Platform

The first step in ensuring a seamless integration is choosing the right e-commerce platform for your business.

Each platform offers various features, so it’s important to choose one that aligns with your business needs and goals. Look for a platform that supports your product types, has a user-friendly interface, and can scale as your business grows.

Shopify and WooCommerce are two of the platforms we recommend.

Connect Your Inventory

Your chosen e-commerce platform should easily connect with your existing inventory system. You’ll want access to real-time updates on stock levels so you can prevent problems like overselling or understocking. Evaluate the ease of integration and make sure the platform supports bulk upload or syncing for efficient inventory management.

Integrate Your Payment Gateway

An important part of e-commerce integration is the setup of a reliable and secure payment gateway. Ensure your chosen platform supports a wide variety of popular payment methods, such as credit and debit cards, PayPal, and mobile wallets.

Implement Shipping and Fulfillment Solutions

Integrating your e-commerce platform with a reliable shipping and fulfillment solution is crucial to ensure timely and accurate deliveries. Choose a software solution that offers real-time tracking, automated shipping label creation, and streamlined order management.


Importance of Customer Reviews and Ratings

Reviews build trust, provide insights into product quality, and often significantly influence purchasing decisions. For apparel businesses, where fit and feel are crucial but challenging to convey online, reviews can bridge that gap.

The Power of Social Proof

Customer reviews and ratings serve as powerful forms of social proof, influencing potential buyers’ decisions. They provide authentic, user-generated content that showcases the quality and value of your products from a customer’s perspective.

Enhance Trust and Credibility

Positive reviews build trust and credibility for your brand. Shoppers often rely on others’ experiences to gauge the reliability and performance of a product. Having a pool of positive reviews can reassure prospects about the quality of your garments.

Boost SEO and Web Traffic

Every new review increases the amount of unique content on your product page, which can improve its search rankings and drive more organic traffic.

Understand Customer Needs Better

Reviews can also offer valuable insights into what your customers value most about your products. This feedback can guide product development and help improve your overall product strategy.

Display Ratings Prominently

A high average rating can attract more clicks and drive traffic to your product pages.

Encourage Customer Reviews

Actively encourage your customers to leave reviews. You could leverage post-purchase emails or incentives like discount codes or loyalty points. Having a review strategy in place can help you collect more reviews and reap the rewards of social proof.


Scrappy Apparel’s E-Commerce and Fulfillment Solutions Are Second to None!

At Scrappy Apparel, we offer a unified solution for all your manufacturing, fulfillment, and e-commerce needs.

We are an apparel-first provider, meaning that all our solutions—from manufacturing to fulfillment—are designed specifically with the unique needs of apparel brands in mind.

3PL MGMT

3PL MGMT

Our 3PL MGMT program goes beyond the scope of traditional logistics management. We manage every step of your product’s journey, from production to delivery. This includes inventory management, quality control, and efficient shipping and returns processes.

With our robust 3PL MGMT program, you can focus on growing your apparel business while we take care of the rest.

E-Commerce Solutions

We understand that every apparel business is unique, and a one-size-fits-all approach won’t cut it. That’s why we offer custom e-commerce solutions tailored to your brand’s needs.

Our experts will work with you to create an e-commerce store that showcases your brand, products, and values. We’ll set it up so you can easily manage your inventory, track orders, and offer exceptional customer support.

When you partner with Scrappy Apparel, you can grow your business confidently knowing that you have the infrastructure in place to support your success.

Ready to Begin Your Project?

free quote