The 90s logomania trend is back! Logos have always made a bold statement in fashion, beauty, and accessories. But this time, designers are taking a subtler approach.

Just like many fashion trends, logomania follows a cyclical pattern: what was old becomes new again.

The logomania trend was made famous by luxury labels like Louis Vuitton, Balenciaga, and Gucci, among others. But modern streetwear brands such as Supreme, Bathing Ape, and Palace have taken it to new heights.

Today, we’ll explore this evolving trend, analyzing its impact on the future of streetwear… and of course, what it means for apparel brands that want to stay one step ahead!

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@personalshopperlondon Allover logo masculine Balenciaga shirts #balenciagashirt #balenciaga #logomania #luxuryshopping #personalshopper ♬ bad guy by Billie Eilish – flighthouse

What is Logomania, Anyway?

Logomania is exactly what it sounds like—the display of brand loyalty and recognition on clothing through loud and prominent logo displays. This trend empowers fashion lovers to express themselves and make it known where their loyalty lies!

How Modern Streetwear Uses Logomania

The logomania movement in streetwear makes a statement with oversized graphics and emblems. It combines brand prestige with street credibility, making it a wardrobe staple for trendsetting youth and fashion-savvy consumers alike.

supremeSupreme’s crewneck, fully printed with the brand’s logo. Featured on Kicks Crew, a global marketplace for sneakers and apparel.

The Origin, Ascension, and Evolution of Logomania

We can’t talk about logomania without talking about the Chanel logo—one of the most iconic fashion emblems of all time.

Back in 1925, Coco Chanel started a fashion revolution by boldly embroidering her name directly onto her clothing. She designed the famous logo herself by interlocking two Cs.

She instilled a special kind of enchantment into her designer pieces by creating her own signature. From then on, countless generations of consumers have used fashion logos as symbols of their status and belonging.

The 80s Comeback

As a pioneering hip-hop designer in the 1980s, Dapper Dan flipped the script on logo design. He layered overt graphics and logos on clothing to cultivate an aesthetic that says:

Less isn’t more. More is more!

Although they probably weren’t appreciated enough at the time, Dan’s “counterfeit” products soon became coveted in their own right.

 Logomania in StreetwearDaniel Day with his custom clothing in his shop Dapper Dan’s Boutique. Source: LifeStyle Asia.

In the 80s, people were dying to get their hands on anything with a prominent logo on it—and they were willing to spend the big bucks for it! We can attribute the birth of logomania (as we know it today) to this era.

The Peak of Logomania in the 90s

The 1990s marked the pinnacle of logomania. You couldn’t walk a few steps without spotting…

  • A flashy, gold double G from Gucci
  • Balenciaga’s logo-adorned hoodies
  • YSL crossbody bags galore
  • Fendi’s double ‘F’ monogram on everything

…and many more!

Like all trends, logomania is a phenomenon that comes and goes, ebbs and flows… but most importantly, it evolves!

 Logomania in StreetwearScarlett Johanson poses with Beyoncé and the girls of Destiny’s Child in 1998, who were wearing Tommy Hilfiger t-shirts and jeans. Photo from Glamour.

Streetwear’s Adoption of Logomania in the 2010s

Streetwear brands like Supreme adopted logomania around 2010. Other high-end streetwear labels followed suit, further propelling logomania to new heights.

However, in the modern day, logomania is more than just a status symbol. It has become a symbol of community rather than classism.

Nostalgic logo prints dominated the Fall/Winter 2018 runways for the likes of Fendi, Versace, and Burberry.

 Logomania in StreetwearFendi brought back big logos in its Fall/Winter 2018 collection. From HypeBeast.

What to Expect from Logomania in 2024 and the Future

We expect to see a lot more logos in 2024. Although logomania’s origins are still evident, it is now evolving toward a more understated and simplistic approach.

An example of this evolution can be seen in Off-White’s subtle reintroduction of their logo, as showcased on their social media:


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A post shared by Off-White™ (@off____white)

Additionally, esteemed luxury brands like Louis Vuitton have unveiled logomania-inspired apparel for their Spring and Summer 2024 collections.


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A post shared by HIGHSNOBIETY (@highsnobiety)

The future of the logomania trend is bright, and we can’t wait to see where designers take it in the coming years.

Partner with Scrappy Apparel to Make Your Mark on the Apparel Industry!

Our team at Scrappy Apparel will guide your brand to success. Unlike most manufacturing and fulfillment companies, we are truly invested in our partners’ businesses.

We do a lot more than just print your logo on a t-shirt and ship it to your customer. We are here to help you optimize your entire supply chain, from sourcing materials to delivering each garment to its final destination.

And the best part is that we are a team of apparel experts who developed apparel-first solutions. There’s truly no other partner like us, and here’s why:

We’re a Manufacturing Powerhouse

Whether you need 10,000 screen-printed garments next month or a cut-and-sew garment to private label and sell, we have the manufacturing capabilities to handle (almost) any request.

Our manufacturing services are scalable, with price breaks for larger quantities of garments. You’ll never outgrow us!

We Pay Attention to Detail at Every Step

One of the major challenges of supply chain optimization is maintaining the same level of quality your customers expect at every touchpoint. In this industry, seemingly minor mistakes can have significant impacts. We developed our Brand Building Process (BBP) to minimize errors and guarantee that your garments turn out exactly as you imagined they would.

Our 3PL MGMT Program Offers 4PL and 5PL Capabilities

Did you know our fulfillment solutions are just as scalable as our manufacturing services?

Our 3PL MGMT program gives you access to 4PL and 5PL level support, including:

  • End-to-end supply chain management
  • Efficient scaling of your business
  • Strategic oversight
  • Full-service apparel manufacturing services
  • Integrated fulfillment solutions
  • Streamlined operations
  • Done-for-you management of multiple 3PL warehouses

…and much more!

Scrappy Apparel is Your All-in-One Solution

Once you work with our team, you’ll never want to break up with us… and you’ll never need to!

At Scrappy Apparel, we have everything you need to scale your apparel brand to unimaginable heights. We’re onboarding new partners this year, and we’d love for you to be our next Scrappy Success Story.

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