In recent years, hip-hop has not only dominated the charts but also significantly influenced streetwear culture. For the past three years, almost half of Spotify’s Top 50 most-streamed artists globally have been hip-hop or rap artists. As we’ve discussed many times on our blog, music and fashion are deeply intertwined....

Sports apparel scores big with fans, and that will never change! In 2024, overall Super Bowl merchandise sales increased 18% from the previous year’s event, according to Sportcal.  Demand for sports keeps growing, but specifically in what’s called a hot market. In the context of sports, these are time frames...

At first, “screen printing” might sound like a simple process—but the reality is that there’s a world of creativity and possibilities at your fingertips. When you produce a garment for your brand or organization, the choices you make during the manufacturing process will affect the finished product (probably more than...

To have a profitable apparel brand, you have to do more than just make sales—you also need to strategically reduce your return rate. Returns can be costly and time-consuming for e-commerce stores, particularly in the apparel industry. As e-commerce shopping grows, apparel businesses must discover ways to cut returns and...

According to research by Shopify, around 50% of new brands fail within the first five years. We would never say this to discourage you, but it’s important to be aware of the roadblocks you may face along the way. Apparel brands face unique challenges, especially when it comes to the...

The moment has arrived! Olivia Rodrigo's highly-anticipated GUTS World Tour kicked off on February 23rd, promising 77 shows of electrifying performances and boundless excitement. We expect Rodrigo to make a lot of money this year, and we’ll help you do the same! As fans eagerly memorize lyrics, battle for tickets,...

Fashion and movies share a symbolic relationship, each influencing the other differently. Fashion needs to expand and reach people through movies, and movies need the support of fashion to help them stand out. Stitch Fix research indicates that 92% of stylists believe blockbusters, sporting events, and concerts will have an...