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Author: Samantha Warren

Fall is Here. Is Your Brand Ready?

Fall is Here. Is Your Brand Ready?

Leaves are changing colors, the wind is feeling crisp… fall is definitely in the air!  And that means it’s time to start thinking about fall fashion. If you’re an apparel brand, that means making sure your collections are ready for the cooler weather. Your marketing and merchandising need to reflect the...
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How Marvel Became a Super Brand

How Marvel Became a Super Brand

When you think of the Marvel Universe, what superheroes come to mind? If you said Batman and Superman, that’s DC. Do your superhero research! If you know your superheroes or if you’re just a fan of pop culture, you might think of Iron Man, Captain America, or Spider-Man. The point...
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