Wednesday Addams, the iconic character from The Addams Family and the 2022 Netflix hit series Wednesday, has returned as a fashion icon for goth culture.

Channeling her dark and mysterious persona, Wednesday graces our Instagram feeds with artfully-crafted looks that bring back the spirit of classic goth style. From her signature braided pigtails to her black dresses and combat boots, Wednesday shows us how to embrace our inner quirkiness and make it chic.

With the help of this influential player in pop culture, the classic goth look is making a comeback with an even darker edge.

Culture shapes fashion. By watching Wednesday Addams take center stage, we get to experience a shift in fashion that is both fresh and timeless. It teaches us how to make the most of our style by taking inspiration from different eras and styles.

So, what does this mean for clothing brands?

Wednesday Addams’ clothing choices offer us an opportunity to put a new spin on the classic goth look, reviving it in a modern and exciting way. Especially for streetwear brands, the Wednesday Addams fashion influence makes a great opportunity to offer unique products that are still on-trend.

Today, we will explore some ways that brands can ride the wave of the Wednesday Addams trend and lean into the resurgence of goth fashion. We’ll also discuss how to make sure your brand stays true to its identity while keeping up with the latest trends.

The Mysterious Origins of Gothic Fashion

Although the earliest influences of the goth subculture come from the Romanticism movement, you can trace its modern roots back to the 1960s and 1970s. Rockers like The Doors, Siouxsie and the Banshees, and Bauhaus were pioneers in the gothic subculture, inspiring a dark and mysterious aesthetic with their music.

At the time, gothic clothing primarily consisted of dark colors like black and purple, along with dramatic silhouettes.

Today’s version of goth fashion draws heavily from its punk roots, while also incorporating a range of influences from other eras. From Victorian-inspired lace and ruffles to contemporary streetwear, gothic fashion continues to evolve and take on different forms.

In a way, Wednesday Addams has become an unlikely leader in this movement—a symbol of authenticity and self-expression that resonates with people from all walks of life.


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Wednesday Addams: From Rebel Spirit To Goth Greatness

After the first episode of Wednesday dropped on Nov. 23, 2022, the series went mega-viral—and we’re not just saying that, either. Within the first three weeks of its release, the series received over 1 billion hours of watch time.

Since then, people around the world have been obsessed with the series and its lead character’s signature style. Wednesday Addams has become a symbol of fierce independence, rebellious spirit, and independent style.

She is a masterful mix of bad-assery and feminine energy—a figure who could be both vulnerable and tough, rejecting traditional gender roles with her punk aesthetic.

Her look has inspired a whole generation of young women who have made goth fashion their own—and that’s why Wednesday Addams has been embraced by the fashion industry as an icon of goth style.


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How Clothing Brands Can Take Advantage of the Wednesday Addams Trend

Now that we understand how Wednesday Addams and her gothic style have impacted the fashion industry, let’s discuss how apparel brands can take advantage of this trend.

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Put a Modern Twist on a Classic Look

The key is to design clothes that honor the traditional gothic look while still being modern and relevant. For example, a streetwear brand could take inspiration from the goth color palette and use those colors in a modern silhouette. Black, grey, and burgundy can create an edgy yet contemporary street style outfit.

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Incorporate Gothic Elements in an Unexpected Way

An interesting way for a streetwear brand to embrace the Wednesday Addams trend is to use gothic elements in unexpected ways. For example, designs that feature traditionally gothic elements such as skulls, crosses, and spiders in unexpected places like the collars or back pockets of shirts or jackets. This creates an eye-catching look that’s sure to draw attention.

Focus on Quality and Details

Finally, when creating pieces inspired by the Wednesday Addams trend, it’s important to remember that quality is key. Clothing brands should focus on using high-quality fabrics and paying attention to the details of their designs. The goal should be to create pieces that are unique, well-made, and stylish.

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But Wait—Which Products Should You Create?

Wednesday might wear black and white collared dresses, but that doesn’t necessarily mean you should sell those (unless that’s the vibe you’re going for).

Instead, focus on creating pieces that are versatile and wearable. Think t-shirts, hoodies, and other basics with goth elements sprinkled in.

At Scrappy Apparel, we’re ready to bring your wildest ideas to life. We specialize in custom apparel manufacturing, and we can help you create pieces that embody the spirit of Wednesday’s gothic style.

We can help you produce quality garments that fit into one of the following categories:

  • T-Shirts
  • Long Sleeve T-Shirts
  • Tank Tops
  • Crewneck Sweatshirts
  • Hoodies
  • Zip Up Hoodies

If you’re looking to create unconventional apparel for the modern trendsetter, we’re the ones to call!

By creating clothing inspired by the Wednesday Addams trend, you can tap into the power of self-expression and individuality she represents. Encourage customers to create their own unique look and feel empowered to be themselves—just like Wednesday!

Shape the Future of Fashion With Scrappy Apparel

Wednesday Addams is here to stay. (Well, at least for a while.) If you plan to take advantage of this trend, you’ll need a reliable, experienced manufacturing partner.

At Scrappy Apparel, we take care of all the heavy lifting for you. We source materials, develop garment patterns, and manufacture the end product. Our team is committed to providing superior products that your customers will be proud to wear.

Let’s work together to create timeless pieces that will help shape the future of fashion for years to come!

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