The athleisure trend has been such a success that it’s hard to find someone who isn’t rocking the look these days. Whether you’re going for a post-workout vibe or just trying to stay comfy, there’s no doubt that athleisure has made its mark on fashion. So why not make this trend work for your wardrobe? With its versatile styling options and comfortable fit, you can quickly go from lounging around the house to hitting up happy hour in style!
With the rise of athleisure, it’s no wonder that fashion trends have gone from red carpets to yoga mats. Athletic-inspired apparel has become commonplace daily, from stars on the runway to athletes off the court.
But how did athleisure get to this level of stardom? What was the changing point that made athletic clothing go from gym wear to everyday pieces? Let’s break down the rise of athleisure and check out the brands that are leading the market.
What Exactly Is Athleisure?
Athleisure is the trend that won’t quit. It’s the perfect mixture of comfortable and stylish, and it gives you an excuse to dress down without looking too sloppy. Hey, if it’s good enough for celebrities like Gigi Hadid and Kendall Jenner, then why not give athleisure a try? After all, who doesn’t love a little fashion freedom?
But what exactly is it? It’s basically a fashion trend that combines athletic and leisure wear, allowing you to look fashionable as well as feel comfortable. In other words, it allows us to be stylish while still being able to indulge in all of our favorite activities—whether it’s going for a run or lounging around on the couch! Whether you’re heading out for an errand or hitting up a yoga class, athleisure is here to save the day.
What Made Athleisure Popular?
Well, there’s no solid answer to this question. It’s a mix of things that just happened to create the perfect mix of comfort and fashion. Some say athleisure became famous because of yoga pants and their convenience. Others say it’s because people began getting tired of wearing the same jeans outfit over and over.
Whatever it is, athleisure has risen and seems to continue growing non-stop. How can it not be when the world’s most popular social media apps influence people every day to shop for athleisure?
@sydneymadams__lululemon haul: Is she a matching set girly now???? Force me to wear color and not let these collect dust LOL♬ original sound – SYDNEY ADAMS
And if that weren’t enough to influence some people, think about all the celebrities that walk around in athleisure on the daily while going to their pilates class. Athleisure is a way for people to relate to their favorite celebrities, so they go out and buy clothes to recreate their looks.
Who Are the Biggest Players In the Athleisure Industry?
The athleisure industry is an incredibly competitive sector, and there are some big players vying for the top spot. From luxury fashion houses to high street giants, each of the biggest players has its own unique approach to keeping up with this ever-changing trend.
Luxury fashion brands like Gucci and Louis Vuitton have been getting in on the action, too, creating collections that blend both fashion and sportswear elements. This adds an extra layer of appeal for those looking for luxury pieces with a sporty twist.
Of course, iconic sportswear companies such as Nike, Adidas, and Puma are also ruling the roost when it comes to athleisure. Their decades of experience producing athletic clothing makes them a force to be reckoned with in this market. Not only this, but their use of celebrities in campaigns allows them to reach certain markets that convert.
For example, think of Nike and Michael Jordan. Their collab on clothes and shoes has boomed lately and has fit their way into not only athleisure but also streetwear. According to Michael Jordan vs LeBron James – A Breakdown of Nike Earnings, Nike makes an estimated $2.6-3 billion on sales from just Jordan products. You can imagine with those numbers how athleisure has taken over.
Also, in recent years, high-street brands such as Lululemon and Alo have absolutely grown due to this rise of athleisure. Since their prices are higher and their customers are wealthier, these brands have been the go-to for all of those girls who want to have that “I didn’t try but still look good” girl.
To see the direct link between the rise of athleisure and social media influencing people, let’s check out Lululemon Athletica Inc Revenue 2010-2022 | LULU. According to them, LuluLemon Athletica had a revenue total of $6.257 billion in 2022, which is a 42% increase from last year.
If that doesn’t show how popular athleisure has gotten, we don’t know what will.
How To Take Advantage of Athleisure’s Meteoric Rise
As a custom apparel brand, you can take advantage of the rise of athleisure by tapping into the demand for cool and stylish yet functional clothing. Whether it’s basic tees or head-turning joggers, there are endless options to choose from. Create designs that feature comfortable fabrics and silhouettes, such as joggers, hoodies, and tank tops. Include details such as pockets, drawstrings, and mesh panels to give your pieces an extra touch of style. You can also experiment with bold colors, prints, and textures to stand out from the crowd. Invest in the right fabric, too—high-performance materials are essential if you want to ensure quality, comfort, and durability that customers won’t find elsewhere.
Finally, don’t forget about marketing! The more people know about your custom athleisure products, the more likely they are to buy. Get creative with digital campaigns, influencers, and other trendy techniques to make sure your brand reaches as many eyeballs (and wallets) as possible.
Make Your Brand a Trendsetter
If you think the growth of athleisure has come to a halt, we’re sad to tell you to think again. This trendy style is only getting bigger and better, so it’s best to participate now while it’s still hot.
If you’re looking for some trendy, comfortable, and good-quality apparel, we got you. At Scrappy, we can help you get what you want at the best price and fast as lightning.