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Fashion and movies share a symbolic relationship, each influencing the other differently. Fashion needs to expand and reach people through movies, and movies need the support of fashion to help them stand out.
Stitch Fix research indicates that 92% of stylists believe blockbusters, sporting events, and concerts will have an impact on fashion trends in 2024. And more importantly, 81% of the clients agree!
Today, we invite you to discover how major films influenced fashion and customer behavior in the last few years and what to expect in 2024.
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@marinelabezer What’s your favourite movie?😍 All outfits are @boohoo❤️ #fashion #boohoo #bestfilms #movies #meangirls #style #outfits #tiktokfashion ♬ GERMANGLAS GERMANGLAS GERMANGLAS GERMANGLAS – 🔥GERMAN🔥
People absolutely love getting outfit inspiration from movies!
A Look Back at Past Years: How Blockbuster Movies and TV Shows Influenced Fashion Trends
There is no doubt that blockbusters can set trends, which happens because people take inspiration from the clothes the characters wear.
Before we talk about what’s in store for 2024, let’s take a look at a couple of examples of trendsetting TV shows and movies from previous years!
2021: Gossip Girl Brings Back the Varsity Jacket
Gossip Girl, a series from HBO Max, rekindled a new appreciation for preppy style. According to Glamour Magazine, varsity and uniform-style clothing was in high demand after the show’s reboot in 2021.
For example:
- Plaid vests: +47%
- Tennis skirts: +41%
- High-collar shirts: +34%
- Varsity jackets: 53%
Check out these looks inspired by Blair and Serena from Gossip Girl.
@lailanysotaSi gossip girl se recreara en 2023 🐕❤️💅🏻♬ Young Folks – Shindig Society
2023: The Influence of Barbiecore
Since Margot Robbie was pictured on set last June playing the iconic Mattel doll in the highly-anticipated Barbie film, pink has been on everyone’s mind. (Well, almost everyone!)
After the Barbie movie trailer was released, Barbiecore resurged. Fans started creating their own Barbie-inspired looks that featured vibrant hues of pink. Here is some data—also from Stitch Fix—on how Barbie influenced clients:
- 300% increase in client requests for Barbie-inspired outfits
- 47% draw fashion inspiration from the real-life Barbie counterpart, Margot Robbie
Here are some looks that fit the Barbiecore vibe:
@katie.one I had to 💘 #barbiecore #barbie #pinkoutfits #pink #barbieoutfits ♬ Hi Barbie Hi Ken Barbie Movie Only In Theaters – Barbie Movie
What are the Major Movies of 2024 that We Expect to Influence Fashion Trends?
You can discover new opportunities for your brand by knowing which big 2024 releases are most likely to influence trends. Here’s what we’re expecting to see this year:
Mean Girls
In the realm of beloved teen movies, 2004’s Mean Girls is immortal. The Mean Girls remake from 2024 is its own Gen Z thing. We see a lot of athleisure, vintage, and secondhand thrifting inspiration throughout.
Interestingly, a lot of Gen Z fashion borrows trends from the Y2K era and even decades before that!
Here are some recreations of the Mean Girls style:
@jadeeevice Recreating Mean girls 2024 outfits 🎀🤍 #meangirls #meangirlsmovie #reginageorge #gretchenwieners #outfit ♬ original sound – Jadee
Beetlejuice 2
After the success of Wednesday and how it resurrected the gothic look, we know people are *not afraid* to get inspired by horror movies. Tim Burton returns to the underworld of his spooky 1988 comedy in Beetlejuice 2, so keep an eye out for it.
Willem Dafoe and Jenna Ortega, who both worked with Burton on Wednesday, join the ghostly crew. Beetlejuice has been a source of style inspiration in recent years (see below), and we expect this trend to amplify when the Beetlejuice 2 film drops later this year.
@mallgothmeg My beetlejuice inspired outfits! Everything is tagged on IG! 🖤🖤 #beetlejuice #spooky #altoutfits #outfitinspo #altstyle ♬ BEETLEJUICE THEME SONG – REMIX – Keiron Raven & Trap Music Now
Joker 2: Folie à Deux
Remember the 2019 Joker film? If you loved it, you’re in for a treat this year.
Joker 2: Folie à Deux drops in October. This time around, director Todd Phillips and actor Joaquin Phoenix are back, but the wildest part is Lady Gaga’s role as Harley Quinn—the Joker’s girlfriend, co-sociopath, and literal partner in crime.
We expect Lady Gaga’s version of Harley Quinn to spark style inspiration worldwide. Harley Quinn has had many looks over the years, and 2024 won’t be any different.
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We’re proud to announce that we’re revolutionizing the industry with a one-of-a-kind, all-in-one apparel manufacturing and fulfillment solution. You can rely on us to manage your entire apparel supply chain for you.
The days of picking and packing, juggling vendor relationships, and struggling with Shopify are gone.
Today, you can choose to work with us and let our in-house apparel experts do all that work for you.
Why Hire an Apparel Solutions Expert to Help You?
Outsourcing some areas of your supply chain will offer you new opportunities to scale your apparel brand. Here are some of the benefits you’ll get from acquiring a strategic partner:
Flexibility
Enjoy flexibility in scaling operations based on demand fluctuations. You can say goodbye to many of the complexities associated with business expansion.
Enhanced Efficiency
Partnering with a third-party logistics (3PL) company allows you to streamline order processing and shipping without investing your own time and resources. Your partner will handle these tasks efficiently, so you can maximize your time.
Streamlined Inventory Management
You can integrate your sales channels with an order fulfillment partner’s services to optimize operational efficiency using cutting-edge technology, specialized knowledge, and advanced inventory management tools.
Cost-Efficiency
Leverage economies of scale and reduced shipping expenses provided by an order fulfillment partner. This can result in significant savings on fulfillment costs. Redirect these savings into other critical areas of your business for further growth and development.
Our 3PL MGMT Program: What You Get
We developed our innovative 3PL MGMT program to solve common challenges apparel brand owners face. But our program takes traditional third-party logistics a step further to offer 4PL and 5PL capabilities. We’ll manage the 3PL warehouses for you, so you won’t have to manage the fulfillment process.
You’ll get dedicated warehouse space for your brand, as well as custom packing slips and shipping labels. With our streamlined inventory management, you’ll always know what’s in stock and what’s running low.
Your online store will integrate seamlessly with our fulfillment service. You’ll focus on marketing, designing new garments, and getting sales.
After your customers place their orders, we’ll handle everything else. You can rest assured that your orders will be fulfilled with lightning speed and precision!
Are You Ready to Kickstart Your Project?
You can get a free estimate from our experts. We offer 100% transparent quotes for all our services. If you’re craving more freedom to grow your apparel brand this year, we invite you to schedule a call with our team so we can discuss next steps!
