Oct 7 2022

8 Ways to Sell Custom Screen Printed T-Shirts

Posted on 7 Oct, 2022 by Samantha Warren

As a custom apparel manufacturer, one question we often hear is, “Can you make money from selling t-shirts?” The answer is a resounding “YES!”

T-shirts are always in style. They are comfortable and affordable. They’re also a great way to show off your personality. People from all walks of life love ’em!

If you decide to start selling t-shirts, you can earn a small profit off each unit you sell. If you sell thousands of units, you can make a very sizable income.

But where (and how) will you sell these shirts after you manufacture them? Today, we’re going to look at eight different sales channels that have been proven to be effective for selling custom screen printed t-shirts.

Check these out:

1. Sell Though Your Own Ecommerce Store

Online retail is one of the most popular ways to sell t-shirts. You can set up your own ecommerce store using a platform like Shopify or WooCommerce. Then, you can customize your website to match your brand and start selling t-shirts in no time.

Running your own ecommerce store gives you complete control over your brand, pricing, and marketing. It’s also relatively easy to get started and doesn’t require a large investment. Many ecommerce platforms offer very affordable plans, and the other costs of starting an online store (like hosting, domain names, etc.) are relatively low as well.

The downside of selling online is that you’ll have to invest time and money into driving traffic to your store. You’ll need an A1 marketing game plan. You’ll also need to handle shipping and customer service.

But if you can master online marketing and offer excellent customer service, selling t-shirts through your own store can be extremely profitable.

2. Sell on a Third-Party Marketplace

If you don’t want to deal with setting up and maintaining your own ecommerce store, you can sell your t-shirts on a third-party marketplace like Amazon, eBay, or Etsy.

Online marketplaces often have user-friendly processes for setting up online stores and selling apparel. They also drive a lot of traffic to their sites, so you’ll get exposure to new potential customers. Marketplace algorithms are designed to showcase products that are selling well, so if your t-shirts start taking off, you could get a nice boost in traffic (and sales!)

One of the main benefits of selling on a marketplace is that you don’t have to worry (as much) about driving traffic to your store. The marketplace will help you gain exposure for your products. However, you may need to have your own marketing strategy to take your sales to the next level.

The marketplace will handle customer service and shipping, which will free you up to focus on other areas of your business. If you’re an artist at heart, or just don’t want to deal with the hassles of owning an online store, selling on a marketplace could be a great option for you.

But here’s the catch: you’ll have to pay fees to the marketplace for each sale you make. These fees can cut into your profits, so be sure to factor them in when you’re setting your prices.

P.S. Each marketplace is different, so make sure you read each one’s fee structure carefully!

3. Sell at Local Events

Local events are a great way to sell t-shirts and connect with potential customers in your community. You can sell at farmer’s markets, craft fairs, music festivals, and more.

One of the awesome aspects of selling at local events is that you can meet your customers face-to-face. This is a great opportunity to get feedback about your products and build relationships with customers. Make sure you have a stack of business cards ready to hand out to your new connections!

You’ll need to factor in the cost of renting a booth or table at the event. And depending on the size and location of the event, you may need to pay for travel and lodging expenses as well. But if you choose your events wisely, selling at them can be a smart way to attract new customers and grow your business.

The right event will have attendees who match your target customer demographic. Do your research to make sure you’re selling at events that will attract your ideal buyer.

4. Sell to Local Retailers

Selling to local retailers is another option for selling your t-shirts. You could approach brick-and-mortar stores in your area and see if they’re interested in carrying your line. Or you could contact online retailers that sell products similar to yours.

But why work with local retailers? Because they can do the marketing for you. When customers walk into their store or browse their website, your t-shirts will be right there in front of them. And if the retailer has a good reputation, customers will trust their judgment and be more likely to buy from them.

Of course, selling to retailers means giving up some control over your brand. And you’ll need to be comfortable with the fact that your products will be marked up so the retailer can make a profit. But if you choose the right retailers, selling to them could be a great way to grow your business.

5. Sell Through a Distributor

If you’re interested in selling your t-shirts to retailers but don’t want to deal with the hassle of marketing and selling to them yourself, you can work with a distributor. A distributor is a middleman who will market and sell your products to retailers on your behalf.

Selling t-shirts through a distributor can be a great way to get your products in front of more potential customers. And since they’re the ones doing the selling, you won’t have to worry about building relationships with retailers or haggling over price.

However, you will have to give up a percentage of each sale to the distributor. And there’s always the risk that they won’t do an excellent job marketing and selling your products. If you go this route, be sure to do your research and choose a reputable distributor.

So, how do you connect with distributors, anyway? Start by searching online for t-shirt distributors in your area. You can also attend trade shows and other events where distributors are likely to be in attendance. Once you’ve found a few possibilities, reach out and introduce yourself.

6. Sell Wholesale

Another option for selling your t-shirts is to sell them wholesale. This means selling them in bulk to retailers, businesses, or other customers who want to buy them in large quantities.

You can find wholesale customers by searching online or networking with other businesses in your industry. Once you’ve found a potential buyer, you’ll need to negotiate a price and delivery date.

Selling wholesale can be a great way to increase your sales and reach new customers. Since you’ll be selling in bulk, you’ll usually get a discount on the shirts themselves.

However, selling wholesale requires that you have enough inventory on hand to meet the demands of your customers. And you’ll need to find a way to store and ship your products safely and securely. If you’re not careful, selling wholesale can quickly become a logistical nightmare. If you’re prepared for it, it can be an excellent way to grow your business.

7. Sell on Social Media

With social media platforms integrating shopping features into their platforms, selling on social media has become easier than ever. For example, you can set up a shop on Instagram and start selling your t-shirts to your followers.

People already use social media to discover new products. If you have an apparel brand, it’s a natural fit to sell your products on social media. You can use social media to promote your brand and reach new customers who might not find you otherwise.

Plus, selling on social media is usually free or very low cost. And you can set up a shop in just a few minutes. If you’re not already selling on social media, it’s definitely worth considering.

8. Sell in Your Own Brick-And-Mortar Store

If you have the space and the resources, selling in your own brick-and-mortar store is a great option. This way, you’ll have complete control over your brand and how your products are presented to customers.

Of course, opening a physical store requires a significant investment of time and money. You’ll need to find a good location, build out your space, and stock it with inventory. You’ll need to hire staff and deal with the day-to-day logistics of running a store.

Running a store is a full-time job. Don’t bite off more than you can chew. But if you’re up for the challenge, selling in your own brick-and-mortar store can be a great way to grow your business.

How to Make Your Sales Channels Work Together

Now that you know all the different ways you can sell your t-shirts, it’s time to start considering how to integrate them.

The key is to create a sales strategy that takes advantage of the strengths of each channel while mitigating the weaknesses. For example, if you’re selling online, you might use social media to drive traffic to your website. Or if you’re selling wholesale, you could use your brick-and-mortar store as a way to showcase your products to potential buyers.

There’s no one-size-fits-all solution. The best sales strategy for you will depend on your specific business and goals. But there are a few general tips you can follow to make sure your sales channels work together effectively.

Keep Your Branding Consistent

When customers see your t-shirts in different places, you want them to instantly recognize that it’s your product. That means keeping your branding consistent across all your sales channels.

Use the same logo, colors, fonts, and style across all your channels. This way, people will instantly recognize your brand no matter where they see it.

Promote Your Other Sales Channels

Don’t be afraid to promote your other sales channels to customers. If you have a brick-and-mortar store, make sure you mention it on your website. And if you’re selling online, let people know they can also find your products in stores.

The more places people can buy your t-shirts, the better. Promote all your channels and make it easy for customers to buy from you no matter where they are.

Use Technology to Your Advantage

Technology can help you manage your inventory, track your sales, and automate some of the more tedious parts of running a business. There are lots of great tools out there to help you streamline your operations.

For example, if you’re selling online and in stores, you’ll need a way to keep your inventory updated in both places. You don’t want to oversell or undersell your products. Look for a inventory management system that can help you keep track of your inventory in real-time, no matter where it’s located.

Focus on the Customer Experience

At the end of the day, it’s all about the customer. No matter what sales channels you’re using, make sure you’re focused on providing the best possible customer experience.

Your goal should be to make it as easy and enjoyable as possible for people to buy your t-shirts. If you can do that, you’ll be well on your way to success.

Need Shirts to Sell? Work With Scrappy Apparel!

At Scrappy Apparel, we specialize in custom t-shirt printing. We are an online custom apparel manufacturer that offers free shipping on all orders, fast turnaround times, and no hidden fees.

To us, custom apparel is an art. We use the latest printing technology and luxury-level materials to produce custom t-shirts that are truly one-of-a-kind. Our team of skilled apparel experts will work with you to bring your vision to life.

If you’re looking for a partner to help you grow your t-shirt business, we’d love to work with you.

Oct 6 2022

How Vintage T-Shirts Became a Status Symbol

Posted on 6 Oct, 2022 by Samantha Warren

Vintage shirts have come a long way in the past few years. They’ve gone from being tossed into the donation pile to being scavenged at thrift stores and resold for triple the price. The wild part is that people are dying to pay that price tag to get their hands on a vintage tee.

So, what caused this rise in popularity?

Who brought vintage t-shirts back in style, and how did they become trendy again?

There’s just something about a vintage t-shirt that is the epitome of cool. It could be because it’s been around for decades and has a bit of history behind it. (Some vintage tees could be older than you or me!)

Maybe vintage shirts are cool because they’re the physical embodiment of pop culture history. Whatever the reason, vintage t-shirts are definitely having a moment in the fashion world.

We’re going to investigate this new craze for vintage t-shirts and see how they became a status symbol.

The History of Vintage T-Shirts

Buckle up because this is one fascinating story.

The first t-shirts were created in the early 1900s. They were initially designed as undershirts to layer underneath other clothing.

T-shirts gained popularity in the 1920s when they transitioned into standalone clothing items. They became prevalent during the Great Depression since they were cheap, easy to wear, and could keep people warm.

During the 1950s, t-shirts became a symbol of teenage rebellion. Icons like James Dean and Marlon Brando wore them frequently. T-shirts became even more popular in the 1960s when the hippie movement adopted them.

But in the ’70s, t-shirts reached sky-high popularity. From rock stars to movie stars, celebrities made t-shirts a fashion staple.

How Did Vintage T-Shirts Rise Back Into Popularity?

Fast forward to 2022.

Vintage t-shirts are all the rage these days. But how did they make such a comeback?

The vintage tee comeback started in the early 2000s when celebrities like Britney Spears and Justin Timberlake started rocking them on… you guessed it! The red carpet.

This sparked a renewed interest in vintage fashion and, of course, vintage t-shirts. Today, fashionistas and celebrities alike covet vintage t-shirts. They offer a unique style you can’t find in today’s mass-produced fashion. Because they’re from a different era, they have a certain cool factor that is very appealing.

It’s also because people are now more interested in wearing clothes with a story behind them. Vintage t-shirts often have cool retro designs or logos, which can be a great way to show your personality or make a statement.

And we can’t forget about social media. Vintage t-shirts are easy to wear, and the exclusivity of an authentic vintage piece is sure to get people talking online. With the rise of fashion trends like sneakers and streetwear on our favorite social media platforms, vintage t-shirts have become a staple in people’s closets.

How Does Fast Fashion Relate to This?

Simply put, fast fashion is a term used to describe clothing that is quickly manufactured to replicate current fashion trends. Then, the clothing items are often quickly disposed of to make way for the next trend.

At first, this might sound like a good thing. Who doesn’t love a new wardrobe every season? But the reality is that fast fashion has a devastating effect on our environment. Younger generations are especially aware of the impact of fast fashion on our planet.

(BTW, you can check out our blog to learn more about best practices for eco-friendly t-shirt printing and the different options we offer at Scrappy Apparel to help you reduce your footprint.)

Vintage t-shirts are the perfect way to combat fast fashion. While fast fashion brands churn out new collections at lightning speed, vintage t-shirt lovers take their time to find that one perfect shirt. And when they do find it, they wear it with pride, knowing that it’s unique and has a story.

Vintage t-shirts are also more sustainable than fast fashion. Because they’re made of higher quality materials and built to last, vintage t-shirts don’t end up in a landfill as quickly as their fast fashion counterparts. So when you wear a vintage t-shirt, you can feel good knowing that you’re helping the environment.

How to Take Advantage of Vintage T-Shirt Popularity

It isn’t an easy thing to get your hands on vintage t-shirts without having to pay much more to a reseller. However, what if we shared a way you could make custom shirts with the same vintage appeal?

If you’re looking for a vintage-style t-shirt, discharge screen printing is the way to go. This printing method gives t-shirts an old-school look and can replicate the appearance of a vintage or retro shirt with the right design.

About Discharge Screen Printing

Discharge screen printing removes color from the fabric of the shirt itself rather than adding ink on top of the fabric like traditional screen printing.

This method is often used on dark garments because it is very effective at lightening dark fabrics.

For example, if you wanted to print a white design on a black t-shirt, you could use discharge screen printing to remove the black color from the areas where you want your design to be printed.

Boom. The result is a vintage-looking t-shirt with your design printed on it.

Vintage-Style T-Shirts the Scrappy Way

Hit us up if you want to amp up your inventory with some vintage-style t-shirts! With over 16 years in the apparel industry, we can help you make the right decisions for your project based on your custom apparel goals.

On top of that, we offer:

Free shipping on all orders
Free folding and polybagging with all orders
An awesome private labeling program
A variety of printing techniques, inks, and fabrics to choose from
A responsive, friendly, and knowledgeable customer support team

Request your free quote and talk to one of our apparel experts today:

Sep 30 2022

10 Ways Custom Screen Print Shirts Can Build Your Brand

Posted on 30 Sep, 2022 by Samantha Warren

You know when you’re walking around the store and see someone wearing their business shirt, and you think to yourself, “I’ve never heard of them.” Then, somehow that company name ends up sticking with you. That, my friends, is the power of building your brand with custom screen print shirts.

Custom screen print shirts are an excellent way to get your name out there. There’s nothing that unifies a team like matching shirts. This is true for brands of all sizes. It’s an efficient way to get people to start talking about your company and what you do.

If you’re searching for a way to build your brand and expand your market, you’re in the right place. T-shirts are wonderful for building brand awareness, and they will also cultivate a strong company culture internally.

If you’re already sold on screen printed shirts, you can learn more about our process for screen printing.

Otherwise, stick around because we’re about to go over all the different ways custom shirts can help your company:

Team Shirts Make the Dream Work

Since you’re interested in seeing how custom print shirts can help you expand your reach as a brand, we’re going to break down different ways they can help.

Of course, these methods differ depending on the type of business that you have. Whether you’re B2B, B2C, or anything in between, your screen printed t-shirts will help your brand by:

Building brand awareness
Creating a professional image for your brand
Showing customer appreciation
Building relationships with other businesses
Advertising your business
Helping you stand out from the competition
Supporting a cause or charity
Creating a sense of community within your organization
Generating leads and sales
Being a conversation starter

And much more! Let’s take a closer look at the details.

10 Ways Custom Screen Print Shirts Assist in Brand Growth

When you order t-shirts for your team, customers, or community, you are making big moves. Here’s an explanation of how t-shirts will grow your brand:

Build Brand Awareness

Your t-shirts will be walking billboards. Wherever they go, your brand will get exposure. This is an easy way to gain new customers and cost-effectively market your business. Companies of all sizes need brand awareness, but it’s especially important for small businesses that are just starting out.

The right t-shirt will help you create an unstoppable brand that people will never forget.

You can also use t-shirts to market a new product or service. If you’re launching something new, give t-shirts to your employees and ask them to wear them around town.

If you’re looking to make a big statement (literally), we have large format screen printing options that will help your garment stand out from all the other t-shirts on the block. Especially if you need people to be able to see your design from a distance, bigger is usually better.

Create a Professional Image For the Brand

T-shirts help you look professional and pulled together, even if your business just opened its doors. Customers will view your company as more credible when you have high-quality branded t-shirts. This is essential for building long-term relationships with customers and partners. Check out our blog on customer retention for more tips on turning brand new buyers into raving fans of your brand.

In addition, first impressions matter. If you’re meeting a potential client for the first time, you want to look as professional as possible. Wearing a branded t-shirt is a great way to do this and will make you more likely to land the deal.

Show Customer Appreciation

Customers are the lifeblood of any company. You can “WOW” other businesses, but without customers, your business might just be a hobby.

You need to show your appreciation for your customers if you want them to keep coming back. One way to do this is by giving them branded t-shirts as a gift or bonus item. This is a thoughtful gesture that will make them feel valued. It’s also a great way to promote customer loyalty.

When customers feel appreciated, they’re more likely to recommend your business to others. Word-of-mouth is one of the best marketing tools you have, so it’s worth taking the time to show your customers how much you value them.

Build Relationships with Other Businesses

Don’t think we left out B2B businesses in this blog. We keep you close to our hearts, too. As a B2B business, custom screen print shirts are a fantastic way to build relationships with other businesses. They let you show off your brand to other companies and establish yourself as a player in that industry.

Where can you show off these shirts to other businesses?

By attending trade shows.
By sponsoring industry events.
By collaborating with other businesses.
By participating in online and offline communities.
By networking with other businesses.

This is important for any company, but it’s especially important for B2B. Building relationships with other organizations is essential for growing your company and expanding your reach.

Advertise Your Business

Why pay for costly advertising placements when you can use t-shirts to get the word out about your business? T-shirts are an inexpensive way to market your business. You can hand them out at events, give them to employees to wear, or sell them to customers.

Plus, people love freebies. If you give away t-shirts, people will wear them, and your brand will get exposure. This is a great way to generate buzz and build interest in your business.

Stand Out From the Competition

In today’s competitive business landscape, it’s essential to make sure your brand stands out. Custom t-shirts are a great way to do this. By creating unique designs, you’ll make your brand more memorable and distinguishable from the competition.

Obviously, a lot of businesses decide to use screen printing as their chosen printing method. But if you want to take your order to the next level, we offer a variety of specialty screen printing options that will really make your shirts pop.

For example:

Foil Printing

This printing process uses a thin sheet of metallic foil that is applied to the shirt with heat and pressure. Foil printing can add a bit of extra weight to the shirt, but the results are definitely worth it. This effect will help you achieve a premium look for your custom apparel.

Liquid Gold and Silver Inks

These inks are perfect for adding a bit of luxury to your shirts. These inks can add to the cost per unit for your shirts. However, when you see the finished product, you’ll realize that your investment was worthwhile.

Glow in the Dark Inks

If you couldn’t guess, these inks will glow in the dark. They’re perfect for shirts that you want to stand out at night or in a dimly lit room.

Puff Printing

This printing process uses an additional layer of fabric that is applied to the shirt with heat and pressure. The finished design has a raised, 3D effect that is sure to turn heads.

Reflective Printing

Reflective printing uses special inks that reflect light. This process is perfect for safety apparel or for shirts that you want to be easily seen in low lighting conditions.

Burnout Printing

This printing process uses a chemical burnout solution to remove the top layer of fabric from the shirt. The finished product will have a vintage, distressed look that is ideal for trendy brands.

Custom t-shirts show your willingness to go the extra mile for your customers. This level of commitment will make them more likely to do business with you.

Support a Cause or Charity

If you run a business, it’s important to give back to the community. One way to do this is by supporting a cause or charity with your t-shirt designs. This will show your customers that you care about more than just making money. It’s an awesome way to make a positive impact and build goodwill for your brand.

There are endless ways to support a cause with your t-shirt designs. You can donate proceeds from shirt sales to a charity, or you can use your shirts to raise awareness for a cause you’re passionate about.

Create a Sense of Community Within Your Organization

Your employees are your most valuable asset. If you want to keep them happy and productive, you need to show them that you care.

It’s essential to help your employees feel like they’re part of a community. This sense of belonging will make them more engaged and productive. It will also help you attract top talent.

One way to build a strong community is by creating custom t-shirts for your employees. When everyone’s wearing the same shirt, it creates a sense of unity. Employees will feel proud to be part of your company and will be more likely to stay with you long-term.

And BTW, t-shirts make great welcome gifts for new employees. They’ll feel like they’re part of the team from the moment they put on their shirt.

Generate Leads and Sales

Custom t-shirts are a strategic way to generate leads and sales for your business. You can use them as giveaways, or you can sell them to customers. Either way, you’ll be getting your brand in front of potential leads.

Make sure the t-shirts you give away or sell are high quality (like the ones you could order from Scrappy Apparel!) People will be more likely to wear them if they’re well-made.

We also recommend private labeling your t-shirts. This means putting your brand name on the neck label of each garment. At Scrappy, our private labeling program helps you take true ownership of your brand, and it only costs a little extra per shirt.

Being a Conversation Starter

When people see someone wearing one of your t-shirts, they’re bound to ask about it. This is an excellent opportunity to start a conversation about your business.

Make sure your employees are prepared to answer questions about your company. They should be able to talk about what you do, what makes you unique, and why someone should do business with you. Each employee is a salesperson, so make sure they’re equipped with the right information.

You can also use your t-shirts to start conversations on social media. Take pictures of people wearing your shirts and post them on your accounts. This will help you get more exposure for your brand. You can even create a branded hashtag to encourage people to share photos of themselves in your shirts.

Let’s Create Your Custom Screen Print Shirts

Now that you know all the benefits of custom screen print shirts, we’re sure you’ve been convinced to make some fantastic shirts with even cooler designs. That’s where Scrappy comes in.

At Scrappy Apparel, we not only specialize in custom screen print shirts, but we keep our customers’ satisfaction at the top of our priority list. We can help you create the perfect shirt for your company, clothing brand, or event.

Our team of experts will listen to your wants and needs. They will show you pre-production design layouts to double and triple-check that everything is up to par. (And actually, we frequently surpass our customers’ expectations with each order.)

We have a wide selection of printing methods, as well as high-quality fabrics and inks that you can choose from.

Our team of skilled professionals will help you make the best decisions for your project based on your wants, needs, hopes, and dreams.

Will You Be Our Next Scrappy Success Story?

Sep 29 2022

Hispanic Heritage Month: T-Shirts That Celebrate Hispanic Culture

Posted on 29 Sep, 2022 by Samantha Warren

As an apparel manufacturer, we understand the importance of representing different cultures and traditions within the U.S.

We are proud to live in a country that is home to people from many different backgrounds, and we love being able to show our support for diversity through the clothes we make.

In honor of Hispanic Heritage Month, we want to give a special shoutout to our Hispanic community by sharing some of our favorite t-shirts that celebrate their culture!

But first, let’s talk about what Hispanic Heritage Month is all about.

The History Behind Hispanic Heritage Month

This celebration commemorates the histories, cultures, and contributions of Hispanic people in the United States. Hispanic Heritage Month was first established as a week-long celebration in 1968 by President Lyndon B. Johnson. In 1988, President Ronald Reagan extended the celebration to last a full month.

Now, Hispanic Heritage Month spans from September 15 to October 15. The date was chosen because it coincides with the independence days of a number of Latin American countries, including Costa Rica, El Salvador, Guatemala, Honduras, and Nicaragua.

During Hispanic Heritage Month, we celebrate the many ways that Hispanic people have enriched our country. We celebrate their vibrant culture, delicious food, rich history, and important contributions to the arts, sciences, and politics.

We also remember the challenges that Hispanic people have faced—and continue to face—in this country. From discrimination and prejudice to violence and deportation, they have faced struggles throughout history. But despite these challenges, the Hispanic community has persevered and made incredible contributions to our country.

The Difference Between Hispanic, Latino, and Spanish

When talking about Hispanic Heritage Month, it’s important to understand the difference between “Hispanic,” “Latino,” and “Spanish.”

The term “Hispanic” refers to people who speak Spanish or are from Spanish-speaking countries. This includes people from Mexico, Puerto Rico, Cuba, and many other countries in Central and South America.

The term “Spanish” refers to people who are from Spain. While Spain is a Hispanic country, not all Hispanics are Spanish. The phrases “Latino, Latina, and Latinx” refer to people who are from Latin America.

It’s essential to use the correct terms when talking about Hispanic Heritage Month because it shows that you respect and understand the different cultures and traditions within the Hispanic community.

Ways to Celebrate Hispanic Heritage Month

People all over America are currently celebrating Hispanic Heritage Month. Here are a few ways you can join in on the fun!

Educate yourself about Hispanic history and culture. Read books, watch movies, and listen to music from Hispanic countries.
Visit a museum or gallery that features Hispanic art.
Attend a festival or event that celebrates Hispanic culture.
Support Hispanic-owned businesses.
Learn a few words in Spanish.
Celebrate the people in your life who identify as Hispanic.

Celebrating Hispanic Culture With Apparel

Of course, one of the best ways to celebrate is by wearing clothes that represent and show pride in Hispanic culture! Here are a few of our favorite t-shirts that do just that.

Honoring Hispanic Heritage

Created by Breezy Bilingual

Breezy Bilingual is a t-shirt shop for teachers, owned by Jaenelly Rocha. She sells a variety of fun bilingual tees on her website.

The shirt in the video features the flags of many Spanish-speaking countries, including Colombia, Chile, Argentina, and more. Rocha said she created it because a lot of people expressed to her that they had a hard time finding cute t-shirts to wear in honor of Hispanic Heritage Month.

This shirt is a great way to start conversations about the many different countries that make up Hispanic heritage.

Watch Video

“Proud De Mi Cultura”

Video from @genbthegem on TikTok

This shirt celebrates Hispanic culture with the phrase “Proud De Mi Cultura,” which means “Proud Of My Culture.” The shirt is decorated with traditional Hispanic colors and typography, making it the perfect way to show off your pride in your culture.

The video also features a super cool Hispanic Barbie t-shirt design. We love how this design shows the iconic Barbie brand representing Hispanic women.

Watch Video

Hispanic Heritage Month at Michael’s

Video from @houstonlatinafoodie on TikTok

Michael’s also has an assortment of Hispanic Heritage Month inspired tees. With designs that celebrate notable Hispanic figures like Frida Kahlo and even trendy sayings like “Hablo Spanglish,” these shirts are perfect for anyone wanting to show their pride.

And if you’re feeling crafty, Michael’s has a bunch of supplies to help you create your own Hispanic-themed decor.

Watch Video

Designs From Independent Creators on Etsy

Here at Scrappy Apparel, we are all for supporting small businesses and independent creators. Etsy is a great place to find unique, one-of-a-kind designs that you won’t find anywhere else.

We Want to Bring Your T-Shirt Design to Life!

Whether you’re looking for a design to celebrate Hispanic culture or you have your own design in mind, we’re here to help you turn your vision into a reality.

At Scrappy Apparel, we offer bulk manufacturing for organizations and brands that are ready to scale. Here are a few of the reasons why you should work with us:

We are a 100% online custom apparel solution that gives you the perks of having your own apparel department, except we do all the legwork for you.
We have over 16 years of experience in the apparel industry.
We offer free shipping on all orders.
Our customer service team is the best in the industry.
We’ll go above and beyond to help your brand succeed!

If you’re ready to begin your project, click the button below to get a free estimate and we’ll get the ball rolling!

Sep 23 2022

Why Online T-Shirt Printing is Easier Than Ever

Posted on 23 Sep, 2022 by Samantha Warren

A long time ago, before the Internet existed, t-shirt screen printing was a whole mission. In some cases, it was a Mission Impossible type mission.

If you wanted to find t-shirt screen printing services, you had to go to a local shop. That means having to physically leave where you are and commute to a specific location to get the service you need.

We respect local shops, but we must say that we are happy we live in the digital age. Today, you can get your custom t-shirts printed online without ever leaving the comfort of your home—except for when you step out on your porch to get your package after it arrives.

But can an online t-shirt printing company really give you the same quality product as a local screen printer? And what about customer service?

Don’t worry, we’ll answer all those questions and more. Here’s everything you need to know about why online t-shirt printing is easier than ever.

The Luxury of Ordering Custom Shirts Online

One of the main benefits of ordering online is that you can do it from the comfort of your home—or anywhere else with an Internet connection. No more having to take time out of your busy schedule to physically go somewhere to place a t-shirt order.

You can easily order custom t-shirts for your clothing brand, organization, or event while you sit on your couch and watch a football game. Just hop on your computer, tablet, or smartphone, connect to the Internet, and go to a reputable online t-shirt printing company’s website (just like this one!)

Why is Ordering T-Shirts Online Better?

There are quite a few reasons why ordering t-shirts online is simply better than going to a local shop. Here are some of the most notable ones:

Online T-Shirt Printing Makes Way for Scalability

One of the best things about ordering custom t-shirts online is that it allows your t-shirt printing orders to scale up easily. Need 100 shirts for a volunteer event? No problem.

But what if you need 5,000 shirts for a marketing campaign? Again, no problem.

When you work with a major online t-shirt printing company (like us), you can print as many shirts as you need without breaking a sweat. That’s something most local screen printers can’t say.

There are no maximums. You can order as many shirts as you need without having to worry about a local shop being able to accommodate your large order.

More Bang for Your Buck

In addition to being able to print large orders easily, online t-shirt printing companies can also give you more bang for your buck. That’s because most online t-shirt printers have lower overhead costs than local shops.

What does that mean for you? It means that you can get your custom t-shirts printed at a lower cost without sacrificing quality.

And if you need a large number of shirts, we have great news for you. The more shirts you order, the lower the cost per shirt will be. So, if you need a lot of shirts, ordering them online will save you a lot of money.

If you’re wondering about shipping costs, don’t worry. At Scrappy Apparel, we offer free shipping on all orders so you can score major savings.

A Wider Variety of Printing Services and Products

Local print shops are great, but they are usually limited in the services and products they offer. On the other hand, online t-shirt printing companies like Scrappy Apparel offer a wide variety of printing services and products, which gives you more options for your custom apparel needs.

For example, we offer:

Screen printing
Sublimation
Cut and sew manufacturing
Custom hats
Private labeling

…and more!

Think of us as your all-in-one custom apparel solution. We can handle all your t-shirt printing needs, from start to finish.

Better Quality Control

When you order custom t-shirts online, you can trust that you’ll get a high-quality product. That’s because many online t-shirt printing companies have a whole staff of experienced professionals who are dedicated to ensuring that every shirt is printed to perfection.

At Scrappy Apparel, our misprint percentage is virtually nonexistent. Our manufacturing capabilities are top-of-the-line.

Stress-Free Processes

When you order custom t-shirts from a local shop, the process can be a bit stressful. There’s usually a lot of back and forth between you and the shop owner or manager.

For example, you might have to go back and forth several times to get the design just right. Or, you might not love the way the shirts turned out but you feel like it’s too much of a hassle to go back and get them redone.

When you order custom t-shirts online, the process is much more streamlined and stress-free. (At least it is when you work with us.)

Let’s Get Specific

So we’ve explained why it’s much easier to order t-shirts online, right? Well, now let’s talk about how it’s not only easier, but better overall when you place your t-shirt order with Scrappy Apparel.

Besides our free estimates, design layouts, fast turnaround time, and free shipping, we offer something that will absolutely blow your mind. It’s called the BBP.

Scrappy’s Brand Building Process (BBP)

No, it doesn’t stand for beautiful, blissful printing—but that’s exactly what you get with our BBP.

It actually stands for Brand Building Process. Our BBP is simply how we do things at Scrappy to ensure that we delight our customers with every step of the ordering process, from first contact to final delivery.

Here’s a breakdown of how it works:

Grab Your Free Quote

We start off by providing a free quote. Why would you need to pay for something like a quote? We don’t know!

Regardless, we offer the opportunity to get a free estimate for your specific project. We’ll get back to you in 24 business hours.

Meet Your New Bestie

Once we’ve given you a quote that you cannot resist, we’ll introduce you to your new bestie, a Scrappy Sales Rep.

Our team member will listen to your wants, needs, hopes, and dreams before they get to work and make some custom apparel magic happen.

Review Pre-Production Layouts to Ensure Perfection

How can you be sure your order will turn out perfect unless you look at it and approve it first?

Since Scrappy loves to do everything the way it should be, our sales rep will show you pre-production layouts to review, edit, and approve.

This includes print size, location, private labeling, and other factors depending on what your project entails.

Sit Back and Relax

Once you’ve gone ahead and approved your layouts, we get to work and you get to rest. We’ll get into our zone of genius and manufacture your order. Once we’re done, we’ll send your order straight to your doorstep. Isn’t that just amazing?

How to Ensure Success with Online T-Shirt Printing

Sure, ordering t-shirts online is a piece of cake. But there are still a few factors that are important to keep in mind when you place your t-shirt order. Let’s take a look at them:

The Reputation of the Printing Company

When you work with a reputable company, you can be sure that you’re getting quality products and services. You should look for a company that strives to build great relationships with its customers. This means that they’re always available to answer any questions or concerns you might have.

You should also look for a company that has an excellent track record. If they have happy customers who are willing to share testimonials and leave positive reviews, that’s a good sign.

The Quality of the Products They Use

Who wants to wear a scratchy, itchy, low-quality t-shirt? Not us! That’s why it’s important to choose a company that takes the time to source or develop products that are a joy to wear.

The best way to ensure that you’re getting quality products is to order samples. This way, you can see and feel the products for yourself before you commit to a larger order.

We recommend looking into the different fabrics that are available. If you’re looking for t-shirts that are soft and comfortable, look for ones that are made of 100% cotton or a cotton/polyester blend. If you’re looking for t-shirts that are more durable, look for ones that are made of 100% polyester.

The Potential for a True Partnership

Especially if you are scaling your own clothing brand, there is nothing more helpful than having an expert manufacturer in your corner who can provide you with insights and recommendations on the best decisions to make.

When choosing a company to partner with, look for one that offers more than just t-shirt printing services. Look for a company that is invested in your success.

The Turnaround Time

When you’re working with a professional company, you can expect your order to be delivered on time. But it’s always a good idea to ask about the turnaround time before you place your order.

Make sure you choose a company that has a commitment to providing accurate turnaround times. The last thing you want is to sit around and wait for your order while your manufacturer just makes excuses.

The Cost

Of course, the cost is always an important consideration when you’re placing an order for t-shirts. But it’s important to remember that you get what you pay for.

Don’t choose the cheapest option just because it’s the cheapest. Instead, look for a company that provides quality products and services at a fair price. This way, you can be sure that you’re getting a good deal without sacrificing quality.

Why Scrappy Apparel is the Best Online T-Shirt Printing Company

If you’re looking for a 100% online t-shirt manufacturing solution, today is your lucky day because you are exactly where you are supposed to be.

Scrappy Apparel is the best online t-shirt printing company to work with, and here’s why:

We Offer Luxury-Level Products at Competitive Prices

Our goal is to provide our customers with the best of the best. The best products, the best prices, the best service… all of it. Therefore, we handpick our fabrics and garment patterns to make sure they meet our high standards.

We offer a variety of printing techniques, including screen printing, sublimation, and embroidery. We also offer a variety of add-ons, such as custom labels and hangtags, to give your garments that extra bit of oomph.

But even though we offer high-end products, our prices are still competitive. We offer price breaks for larger orders, and we’re always happy to speak with you to see if we can find a solution that fits your budget.

We Have a Team of Experienced Professionals

The team at Scrappy Apparel has years of experience in the apparel industry. We know what it takes to produce quality garments, and we’re passionate about helping our customers succeed.

We’re here to answer your questions, provide helpful advice, and offer support every step of the way. You can rest assured knowing that you’re in good hands when you work with us.

We Have Fast Turnaround Times

We know that time is money, which is why we offer speedy turnaround times. We’ll never keep you waiting around for your order.

Our turnaround times vary depending on the printing technique you choose, but all of our processes are some of the fastest in the industry. If you’re in a hurry, we also offer rush order options.

We Offer Free Shipping on All Orders

We believe that free shipping is a right, not a privilege. That’s why we offer free shipping on all orders, no matter how big or small.

As you can see, Scrappy Apparel is the best online t-shirt printing company for many, many reasons. If you’re looking for quality products, competitive prices, and fast turnaround times, we’re the company for you.

To request your free estimate, click the button below and we’ll get this custom apparel party started. We can’t wait to work with you!

Sep 22 2022

Fall is Here. Is Your Brand Ready?

Posted on 22 Sep, 2022 by Samantha Warren

Leaves are changing colors, the wind is feeling crisp… fall is definitely in the air!

And that means it’s time to start thinking about fall fashion.

If you’re an apparel brand, that means making sure your collections are ready for the cooler weather. Your marketing and merchandising need to reflect the change in season.

Black Friday and Cyber Monday will be here before you know it. Is your brand ready for the holiday rush? Today, we’re going to share a few tips to help you capitalize on the fall season and prepare for the biggest shopping weekend of the year.

Let’s dive in!

Seasonal Insights for Apparel Brands

Here are some key insights that will help you master your merchandising and marketing strategies this fall:

What is Seasonality?

Seasonality is the term used to describe how sales of a product or service vary throughout the year. For apparel brands, seasonality typically refers to the changing of seasons and how that affects customer demand.

Most apparel brands combine the four seasons into two categories: Spring/Summer and Fall/Winter. Each season brings different fashion trends, weather patterns, and customer behavior.

Understanding seasonality is important for apparel brands because it can help them make better decisions about everything from product design to marketing and sales.

Does Seasonality Exist for T-shirt Brands?

T-shirts can be worn year-round. While there are definitely seasonal trends in t-shirt design (think: Christmas t-shirts in the winter), people generally don’t think of t-shirts as seasonal items in the same way they do coats or swimsuits.

However, t-shirt brands need to be aware of how the demand for t-shirts fluctuates with the seasons. For example, the demand for t-shirts tends to be higher in the summer months because people are more likely to be wearing them when the weather is warm.

Insights to Pay Attention to This Fall

This season, your apparel brand needs to pay attention to:

Back-to-school: This is a key time for sales, so make sure your collections are ready.
Fall fashion weeks: This is your opportunity to get your brand in front of major industry influencers.
Changing weather: Make sure your marketing and merchandising reflect the change in temperatures.
Trends: Keep an eye on the latest fashion trends to make sure your collections are on point.

Black Friday/Cyber Monday Preparation Tips

Fall is also the time to start thinking about Black Friday and Cyber Monday – two of the biggest shopping days of the year. Consumers are looking to buy discounted clothing and other items on these days, so apparel brands need to be prepared.

You want to start your preparation as early as possible to attract customers and get their business away from competitors. Here are a few tips to help you get started:

Survey Your Inventory in Advance

Fall is the time to survey your inventory and make sure you have enough units to meet customer demand. You need to know where your inventory stands so you can have enough merchandise to meet the demand of Black Friday and Cyber Monday.

Identify Slow and Fast Movers

As you survey your inventory, make sure to identify which items are selling quickly and which ones are sitting on the shelves. This will help you make sure you have enough of the right items to sell on Black Friday and Cyber Monday. You don’t want to accidentally order too many units of a product that isn’t going to sell well.

Plan Your Promotions Around Inventory

Once you know what you have in your inventory, you can start planning your Black Friday and Cyber Monday promotions. If you have a lot of units of a certain item, you may want to run a discount on that item. Or, if you have limited quantities of an item, you may want to offer it at full price.

Regardless of how you choose to promote your products, make sure you have a plan in place so you can make the most of these big shopping days.

How to Make the Most of Fall Sales

Fall is a great time to boost your sales, but you need to make sure you’re prepared. Here are a few tips to help you make the most of fall sales:

Make Data Your Friend

Data is a powerful tool for understanding consumer behavior and making decisions about your products and promotions.

Use data to understand which items are profitable and popular with your consumers. This information can help you make decisions about what to promote and how to price your products.

You can also gather data on timing. You can see which times of the day or days of the week your products are selling the most. This information can help you optimize your promotions and make sure you’re reaching your target audience at the time when they’re ready to buy.

Focus on Key Demographics

Keep in mind that certain demographics are more likely to shop online than others. For example, millennials value the convenience of eCommerce. So, if you’re targeting this demographic, make sure your online presence is strong.

Pay Attention to Global Trends

Fall is also a good time to pay attention to global trends. The athleisure trend is still going strong in many parts of the world.

Similarly, the “see now, buy now” trend is also gaining momentum. This trend allows consumers to purchase items immediately after they see them on the runway.

Another global trend to keep an eye on is the rise of digital natives. These consumers are comfortable shopping online and are used to buying items with just a few clicks.

Want a Successful Fall Season? Let Us Manufacture Your Apparel!

Black Friday and Cyber Monday are just around the corner, so partner with a reliable manufacturer (like us) to make sure you have all your inventory ready for the biggest shopping weekend of the year.

Our apparel experts will be happy to help you prepare for the holiday season. We offer free shipping, quick turnaround times, and laser-sharp attention to detail with every order.

Ready to Partner With the Best Apparel Manufacturer in the Game?

Sep 16 2022

10 Fulfillment Tips for Custom Screen Print Shirts

Posted on 16 Sep, 2022 by Samantha Warren

Are you designing, creating, and managing your inventory? Congrats! You are officially an eCommerce badass. In case you aren’t quite there yet but want to be, we recommend checking this blog out first: How to Start an eCommerce Store for Custom Screen Printed T-Shirts. You can come back to this one after.

In today’s business world, providing strong fulfillment is essential to maintaining a positive relationship with your customers. By definition, fulfillment is the process of ensuring that a customer’s order is complete and correct before it is shipped. This includes making sure that all products are in stock and that any necessary customization or personalization has been completed.

So, how do you know how to get the best fulfillment options? How do you know how to maximize your fulfillment in general? In this blog, we’re going to show you the different types of fulfillment, as well as 10 fulfillment tips for custom screen print shirts.

Self-Fulfillment vs. Third-Party Fulfillment

Many eCommerce entrepreneurs face the decision of whether to fulfill orders themselves or to outsource fulfillment to a third-party company. There are pros and cons to both options, and the best solution for your business will depend on your specific needs. Here’s a look at some of the key considerations for each option:

Self-fulfillment: What to expect

You have complete control over the fulfillment process
You manage your inventory on your own
You are responsible for packing and shipping all orders
You manage exchanges and returns on your own
You have control over the entire customer experience
Self-fulfillment can be less expensive for smaller brands

3rd party fulfillment: What to expect

You don’t have as much control over the fulfillment process
Your fulfillment partner stores your inventory in their warehouses
A 3rd party company handles the entire fulfillment process for you
Your fulfillment partner handles the entire return and exchange process
Your fulfillment partner plays a significant role in the customer experience after each sale
3rd party fulfillment can be more cost-effective for larger brands that are selling lots of units

So, which option is best for your custom screen print shirts? Only you can determine that. We recommend that you consider your inventory needs, your budget, and your customer service goals to make the best decision for your business.

Why is Fulfillment Important for Managing Your Business?

There are a lot of responsibilities when running a small business, from keeping track of inventory and finances to ensuring customer satisfaction. It can be a lot to handle, which is why fulfillment is so important.

Fulfillment is the process of getting products or services to customers. This can include everything from manufacturing and shipping to delivery and installation. Having a good fulfillment process in place is essential for any business, but it’s especially important for small businesses.

Here are a few reasons why fulfillment is major for small business owners:

Save money.

Having a solid fulfillment process in place can help you save money on shipping and other costs associated with getting products to customers. First, by keeping your inventory organized and streamlined, you can avoid over-ordering and incurring unnecessary costs. Second, streamlined fulfillment can help you keep track of your inventory levels so that you never run out of stock, which can cost you sales. Finally, by working with a fulfillment partner that offers scale pricing, you can save money on your shipping costs as your business grows.

By streamlining your fulfillment process, you can avoid paying for unnecessary steps or duplicate services.

Save time.

An organized fulfillment process can also help you save time. With inventory that is organized and up-to-date, you can ship out orders quickly and accurately so you don’t have to deal with angry customers or lost sales. By automating some of the tasks associated with fulfillment, you can free up your time to focus on other aspects of your business.

Improve customer satisfaction.

Customer satisfaction is crucial for any business, but it’s especially important for small businesses. While some might simply see fulfillment as a process to check off, it’s important to remember that fulfilling orders could be the first and last interaction that a customer has with your company. As such, it’s essential to make sure that every order is fulfilled flawlessly.

When customers receive their orders quickly and accurately, they’re more likely to be satisfied with their purchase. On the other hand, if orders are delayed or items are missing, it can lead to frustration and even rage. That’s why it’s so important to have a reliable fulfillment process, whether you do it yourself or hire a company to help you.

Scale your business.

As your small business grows, you’ll need to be able to scale your fulfillment process accordingly. When you’re fulfilling orders quickly and accurately, your customers will be happy. Happy customers are more likely to come back and buy from you again.

10 Expert Fulfillment Tips for Custom Apparel

If you’re in the apparel business, you probably already know that fulfillment can be a real challenge, especially if you have limited time, money, and resources. After all, you are only one person. Not only do you have a million tasks in your head all at once, but you also cannot stretch yourself too thin or else your operation could fall apart.

But never fear! We’ve compiled a list of 10 tips to help you keep your customers happy and your business running smoothly.

1. Keep accurate inventory levels.

Nothing is worse than promising a customer a shirt only to find out that you’re out of stock. There are many reasons why keeping accurate inventory levels is necessary for fulfillment. Perhaps the most obvious reason is that if you don’t have enough inventory on hand, you can’t fulfill orders. This can lead to frustrated customers and lost sales.

Another reason why accurate inventory levels are so important is that they help you avoid overspending on inventory. If you have too much inventory on hand, you tie up valuable resources that could be better used elsewhere. This can lead to higher carrying costs and ultimately lower profits.

Finally, accurate inventory levels help you make better decisions about your business as a whole. With good data, you can forecast future demand and plan accordingly. This helps you avoid situations where you’re either over- or under-stocked and ultimately leads to a more efficient and profitable business.

2. Stay organized.

A well-organized fulfillment operation will run more smoothly than one that’s a hot mess. For one, it helps you stay on top of orders and make sure that nothing falls through the cracks. It also makes it easier to find items when you need them, which can save you a lot of time and frustration. And if you’re organized, it’s easier to stay calm and focused in the face of chaos.

Take the time to develop a system that works for you and stick to it.

3. Communicate with your customers.

Keep your customers in the loop throughout the fulfillment process so they know what to expect and when to expect it. Why? Because fulfillment is all about making sure your customers are happy with the products they receive. If there are any issues with shipping, delivery, or the product itself, it’s going to reflect poorly on your company as a whole. That’s why it’s so important to make sure that you’re staying in close contact with your customers throughout the fulfillment process.

Here are a few tips to help you keep the lines of communication open with your customers:

Make sure your contact information is up to date.
Respond to customer inquiries promptly.
Keep your customers updated on the status of their orders.
Be available to answer questions.
Follow up after the sale.

4. Use quality shipping materials.

Cheap packaging will only lead to frustrated customers and damaged goods. Invest in high-quality shipping materials so you can be sure your products arrive safely at their destination.

If you’re shipping items that are sensitive to temperature or moisture, quality shipping materials can help to protect them from the elements. This is especially important if you’re shipping items during the summer or winter months. Quality shipping materials can also protect your items from damage during transit, including bumps, scrapes, and even water damage. Lastly, quality shipping materials give you and your customers peace of mind.

5. Promptly ship orders.

If you take too long to ship your products, your customers may become impatient and contact customer service to inquire about the status of their order. This puts unnecessary strain on your customer service team and can damage your brand’s reputation if not handled properly.

On the other hand, if you ship your products quickly and efficiently, your customers will be more likely to be satisfied with their purchase and will be less likely to contact customer service. This can save you a lot of time and money in the long run. Customers appreciate timely shipping, so do your best to get orders out the door with superhuman speed.

6. Provide tracking information.

Giving your customers tracking information is important for fulfillment because it allows them to see the status of their shipment and know when to expect their products. This can be helpful if there are delays or issues with the delivery. You can build trust with your customers by giving them full transparency into the status of their shipment. Give your customers the ability to track their orders so they can stay up-to-date on the progress.

7. Offer multiple shipping options.

Offering multiple shipping options is important for fulfillment because it allows customers to choose the delivery method that best suits their needs. This can be particularly important for customers who are ordering items that are time-sensitive or need to be delivered to a specific location. Some customers prefer faster shipping times while others are more concerned about cost. Offer a variety of shipping options so that everyone can find a method that works for them.

8. Avoid backorders.

Nothing is more frustrating than being told an item is out of stock after you’ve already placed your order. Here are a few tips on how to prevent backorders:

Keep an accurate inventory: Like we mentioned earlier, it’s important to keep track of your inventory levels at all times. That way, you’ll know when you’re getting low on a particular product and can take steps to restock before you run out completely.
Communicate with your suppliers: Don’t wait until you’re completely out of a product before you order more from your supplier. Stay in communication with them so you can keep tabs on their stock levels and make sure you always have what you need.
Offer alternatives: If a customer comes to you looking for a product that’s out of stock, offer them a similar product that you have in stock. This way, you can still make the sale and keep the customer happy.

9. Quickly handle returns.

There are a few key reasons why it’s important to handle returns promptly for fulfillment. First, it helps to keep your customers happy. Second, it can help you avoid costly restocking fees. And third, it can help you stay organized and efficient in your warehouse or fulfillment center. If a customer is not satisfied with their purchase, make it right as quickly as possible. Prompt return handling will show your customers that you care about their satisfaction.

10. Offer excellent customer service.

“Communicating with customers too frequently will damage your business,” said no one ever.

This one should go without saying, but it’s worth repeating: offer outstanding customer service at every opportunity. This is the best way to keep your customers coming back for more. You want your customers to be impressed with your communication and the quality of your fulfillment process.

Ready to Manufacture and Sell Some Dope T-Shirts?

You’ve come to the right place. At Scrappy Apparel, we specialize in manufacturing luxurious, vibrant t-shirts that are sure to turn heads. Expect the highest quality threads, inks, and printing techniques from us.

Let’s make your apparel brand a success story:

Sep 16 2022

How to Design for Gen Z: The Generation With $360 Billion in Spending Power

Posted on 16 Sep, 2022 by Samantha Warren

With an estimated spending power of $360 billion, Generation Z (or Gen Z for short) is influential. They’re also opinionated about the clothes they wear.

They are incredibly comfortable with technology and digital communications since they were raised with the internet and social media. Gen Z is also very savvy—they’re often able to see through marketing ploys and spot fake news.

What sets Generation Z apart from other generations is their online influence. They are always connected to devices, and their social media platforms have given them a megaphone to broadcast their voices to the world.

So, how can you adapt your designs to fit the wants and needs of Gen Z?

Well, you must learn to stay on top of trends. Whether it be political, economic, or just fashion-related, knowing what is trending is basically knowing what Gen Z is talking about.

Who Exactly Falls Under Gen Z?

There are multiple generations who have been affected by the internet. You have the Millennials who were born from 1981-1996. They spent their childhood watching TV, and then as they got older, they spent a lot of time on their phones and social media. Millennials are either already in the workforce or are beginning to make a name for themselves.

Next, you have the Gen Zers, who were born between 1997-2012 and grew up with answers readily available with the touch of a button. Most of them are still in school and starting to figure out what they want to do with their lives. Gen Z is independent and technologically savvy.

Now, Generation Alpha will be the most consumed by technology. They are the generation of people born from 2013 to 2025.

But one thing each of these recent generations have in common is that they are always connected to their screens. Whether it’s their phone, laptop, or tablet, they are always on the go and connected to the internet.

How Do You Know if You’re a True Gen-Zer?

Here are 7 surefire signs:

1. You were born in 1997 or later.

2. You’re the first generation to grow up with social media.

3. You’re comfortable with change and embrace diversity.

4. You’re tech-savvy and always connected.

5. You’re entrepreneurial, and you have a can-do attitude.

6. You’re a global citizen who is aware of social issues.

7. You’re creative and expressive.

What Does Gen Z Even Like?

In order to design for Gen Z, you must know what they like and enjoy. There’s no point in using Millennial trends to sell to Gen Z.

You have to convince this generation your products are worth buying. Here are some topics Gen Zers care about to get you started on your design journey.

Social Media, Duh

There’s no denying that social media is one of the biggest trends to pay attention to with Gen Z.

But why? Well, there are a few reasons.

For starters, Gen Zers use social media to stay connected with friends and family. With platforms like TikTok, Instagram, and Snapchat, it’s easy to stay in touch with the people they care about—no matter where they are in the world.

Gen Zers also use social media to find out more about pop culture and the causes they care about. It’s important to create brand experiences that interest Gen Z and stand out on social media.

Finally, Gen Z expresses themselves through social media. They share photos and videos of their life with the world daily. On Twitter, they share their thoughts and opinions on the latest news and events.

If you can find a way to implement popular social media trends into your designs and connect with your consumers through online experiences, you are basically guaranteed to succeed with Gen Z.

Climate Change

Climate change has been a hot topic throughout the entire lifespan of Gen Z. It’s not something that’s new to them. They’re also a very pragmatic generation, so they tend to take things as they come and try to find practical solutions.

Creating designs that show support for the fight against climate change is a great way of designing for Gen Z. You can also choose to use inks that are more eco-friendly, such as certain water-based inks.

Video Games and Streaming Services

Whether they’re playing Fortnite or Call of Duty, Gen Zers love their video games. In fact, gaming is one of the most popular activities among this age group. With the rise of esports, gaming is only getting more popular.

Another popular pastime for Gen Zers is streaming content on platforms like Netflix, Hulu, and Amazon Prime Video. With so much great content available at their fingertips, it’s no wonder that they’re big fans of streaming services.

Creating designs based on popular shows, movies, or even video games could allow you to establish a clear connection between your custom shirts and Gen Zers.

Shopping Online

Last but not least, Generation Z has a shopping addiction. It’s like it is engraved in their DNA.

Gen Zers are big fans of shopping online, especially when it comes to brands that they love. From fashion to beauty to tech, they’re always on the lookout for the best deals and the latest trends.

Having cool designs that they enjoy is good enough, but selling them online is the cherry on top of designing and selling to Gen Z.

Let’s Make a T-Shirt for Gen Z

To stand out to Gen Z, your designs must attract their attention quickly. Make sure to appeal to their interests and create an attractive online presence.

Once you have your design and you’re ready to put it into production, work with us to manufacture it! Here are just a few reasons to choose Scrappy Apparel:

We are a 100% online solution for custom apparel manufacturing
We offer free shipping to your doorstep
We use luxury-level inks and fabrics
Our Brand Building Process (BBP) ensures the entire ordering process is simple and stress-free for you
We offer a variety of printing methods and specialty screen printing options
We have an excellent private labeling program
Our customer service team is the best in the game!

Sep 9 2022

How to Start an eCommerce Store for Custom Screen Printed T-Shirts

Posted on 9 Sep, 2022 by Samantha Warren

There’s no denying that eCommerce has revolutionized the way businesses operate. These days, businesses of all sizes can sell their products and services online with ease.

If you were born with a genius brain that comes up with fantastic graphics, why not sell them online and generate another stream of income? Turn your custom apparel into profit.

Starting an eCommerce store for screen-printed t-shirts is an excellent way of using your creativity and getting paid for it, too. Getting paid for your talent is a dream come true, don’t you think?

If you’re not sure where to start, don’t worry. We’ve got you covered. Here’s a deep dive guide into how to start an eCommerce store for custom screen printed t-shirts:

A Quick Overview of Types of eCommerce

So, starting an eCommerce store sounds like a tempting idea, doesn’t it? Well, before you run, you must learn how to walk, young grasshopper.

You must learn the basics of eCommerce in order to succeed. Let’s start off by checking out the eCommerce options themselves.

There are a few different types of eCommerce out there. Here’s a quick rundown of the most popular ones:

Business to Business (B2B)

This type of eCommerce occurs between two businesses rather than directly to customers, usually involving the sale of products or services. Companies that typically fall into this eCommerce category include manufacturing materials, clothing, car parts, etc.

Business to Consumer (B2C)

This is the most common type of eCommerce. This is when businesses sell products or services directly to consumers. An example of this would be buying a pair of shoes from an online retailer such as Zappos. Your custom screen printed t-shirts will likely be sold in a B2C model.

Consumer-to-Consumer (C2C)

This type of eCommerce occurs when consumers sell products or services to other consumers. This option is quite popular for people who create their own things like crafts and jewelry and sell them to other people. Think of platforms like Etsy or eBay.

Mobile Commerce (M-Commerce)

This type of eCommerce refers to any type of transaction that takes place using a mobile device, such as a smartphone or tablet. This eCommerce option is absolutely dominating our generation. I mean, just take a look at Amazon and Jeff Bezos’ $153 billion fortune. People love being able to buy everything online conveniently.

Social Commerce

This type of eCommerce takes place on social media platforms, such as Facebook, Twitter, or Instagram. It usually involves businesses selling products or services directly to consumers through these platforms. You know when you’re swiping around on Instagram and your favorite store posts a new shirt? We bet the picture is tagged directly to a product in an Instagram Shop. It’s ready for you to swipe (or in this case, tap) to complete your purchase. Yeah, that’s social commerce, and it is everyone’s weakness.

The Most Popular eCommerce Platforms for Apparel

Now that you know the types of eCommerce platforms out there, it’s time to familiarize yourself with the most popular ones. If you want to start an eCommerce store for custom screen printed t-shirts, these are some of the best platforms to do so:

Shopify

This is one of the most popular eCommerce platforms, especially for apparel. Shopify is a platform that provides users with everything they need to create and run their own online store. You don’t need any prior coding experience or knowledge to use Shopify, which makes it ideal for beginners.

WooCommerce

WooCommerce is a WordPress plugin that turns your WordPress website into an eCommerce store. WordPress is a popular content management system (CMS) that helps you create and manage your website. It’s not as user-friendly as Shopify, but once you get the hang of it, it’s actually quite easy to use.

BigCommerce

BigCommerce is another excellent platform for creating an online store. It’s similar to Shopify in terms of features and ease of use.

Adobe Commerce Cloud

Adobe Commerce Cloud is a platform that helps you create personalized shopping experiences. It’s a great choice if you want to offer a unique and tailored experience to your customers.

Inventory Options for Your Dope Shirt

In order to sell custom screen printed t-shirts online through eCommerce, you have to build up your inventory. There are different types of inventory that you need in order to succeed in eCommerce.

Product Inventory

The product inventory is the most important type of inventory for eCommerce businesses, as it includes all the products that are available for sale on the website.

There are a few different ways to set up product inventory, and the best method depends on the type of products being sold. For example, if you’re selling physical goods, you’ll need to keep track of how many units are in stock and how often they need to be replenished.

Stock Inventory

The stock inventory is also important, as it includes all the products that are in stock and ready to be shipped. There are a few things to consider when setting up stock inventory for your business. Here are some best practices to follow:

Keep track of what you have in stock. This may seem like a no-brainer, but it’s important to know exactly what products you have on hand at all times. This will help you avoid over-ordering or running out of inventory.

Consider your storage needs. Where will you store your inventory? Do you have enough space to accommodate all of your products? Will you need to rent additional storage space?

Determine how much inventory you need on hand. This will vary depending on the type of business you have, but it’s important to have enough inventory to meet customer demand without tying up too much capital in inventory.

Review your inventory regularly. This will help you keep track of what’s selling and what isn’t so you can make adjustments as needed.

Backorder Inventory

The backorder inventory is less important, as it includes all the products that are out of stock and need to be ordered from the supplier. Still important, nevertheless.

One of the best ways to set up backorder inventory is to use software that can automate the process. This will help ensure that your backorders are fulfilled in a timely and accurate manner. Additionally, it can also help you keep track of your inventory levels, so you know when to restock.

Another great way to set up backorder inventory is to use a service that specializes in it. This can help you save time and money, as well as ensure that your backorders are fulfilled correctly. Additionally, these services often offer other benefits, such as inventory management and tracking.

Finally, you can always set up your own backorder system. This may take some time and effort, but it will be worth it in the end. Not only will you be able to save time and money, but you’ll also have complete control over your inventory. Additionally, you can customize your system to fit your specific needs.

If you are just starting out, it is probably best to start with product inventory. This is the simplest type of inventory, and it will give you a good idea of what products are available for sale on your website. As you grow, you can add stock inventory and backorder inventory to your website.

Fulfillment Options to Fulfill Your Dreams

So now that you’ve got your eCommerce store set up and your inventory is up to date and ready to go, you need to figure out your fulfillment process for when those orders start to come through. Here are a few different fulfillment options.

Self-Fulfillment

You fulfill all orders yourself. You will need to have storage space for inventory and potentially staff to package and ship the orders.

Dropshipping

This option involves partnering with a supplier who will ship the orders directly to the customer.

Third-Party Fulfillment

You partner with a third-party fulfillment company that will store, package, and ship the orders.

Print-On-Demand

This option involves partnering with a print-on-demand company that will print and ship the orders.

And many, many, many more. You would not believe the fulfillment options you have. The key is researching what works best for you based on your goals AND your budget.

How To Kickstart Your Kick-Ass eCommerce Store

We can teach you all the basics to know about starting an eCommerce store for custom screen printed t-shirts. However, what you truly need is to know just how to get started. Check out this free resource for building a brand from scratch.

Starting an eCommerce store can be a daunting task, but with the right planning and execution, it can be a successful endeavor. Here are some tips to get you started:

Do Your Research

Before you launch your store, it’s important to do your research and understand the eCommerce landscape. This will help you create a realistic business plan and set yourself up for success.

Define Your Target Market

Who are you selling to?

What are their needs and wants?

What motivates them to buy?

Answering these questions will help you create a powerful marketing and sales strategy for your eCommerce store.

Research Your Competition

Who are they?

What are they doing well?

What could you do better than them?

Knowing your competition will help you create a unique selling proposition (USP) for your eCommerce store.

Know Your Product Inside and Out

What are you selling?

What are its features and benefits?

What makes it unique?

Answering these questions will help you create compelling copy and product descriptions for your eCommerce store.

Discover Your Niche

One of the keys to success in eCommerce is finding your niche. Your niche is what sets your store apart from the millions of other eCommerce stores out there. It’s what makes you unique and attractive to your target customers.

Without a niche, you’re just another store selling stuff online. But with a niche, you can be the go-to destination for a particular type of product or service. You can achieve this by identifying a need in the market that is not being met, or by catering to a specific demographic.

Create a Strong Branding Strategy

Your branding will be one of your most powerful marketing tools, so it’s important to put thought into your branding strategy from the beginning.

Why is branding so important for eCommerce businesses? Well, consider this: in a world where there are literally millions of online stores competing for attention, your store needs to stand out from the crowd.

A strong brand will help you do that. It will give your store identity and personality that customers can connect with, and it will make you more visible and memorable in a sea of online options. Your logo, color palette, and overall look and feel contribute to your brand.

Build a User-Friendly Website

Your website is often the first impression potential customers will have of your business, so it’s important to make sure it’s user-friendly and visually appealing.

A user-friendly website is important for a number of reasons. It will make it easier for potential customers to find your site and navigate around it. It will build trust with your customers, as they’ll be able to easily find what they’re looking for and won’t be put off by a confusing or difficult-to-use website. A user-friendly website will help to boost your search engine rankings because search engines favor sites that are easy to use.

Invest in Marketing

To drive traffic to your website and generate sales, you’ll need to invest in marketing. For example, search engine optimization, social media marketing, and email marketing are great investments to make. If you need more inspiration, check out our guide on 100 Ways to Market Your Custom Apparel.

Offer Exceptional Customer Service

Finally, it’s important to offer excellent customer service. You know, like promptly responding to customer inquiries, handling complaints in a professional manner, and going above and beyond to exceed customer expectations. Having great customer service allows your new customers to not only leave happy, but feel trust in your brand.

You’re Ready to Run!

If you’ve gotten this far, congratulations! You are now ready to start your very own eCommerce store for custom screen printed t-shirts. Remember, do your research depending on your needs and budget and always keep your end goal in mind.

Our last gift to you is this free eCommerce store planner so that you can get everything prepared, planned, and ready to rock.

Ready to Put Your Custom Screen Printed T-Shirts Into Production?

Sep 8 2022

How Marvel Became a Super Brand

Posted on 8 Sep, 2022 by Samantha Warren

When you think of the Marvel Universe, what superheroes come to mind? If you said Batman and Superman, that’s DC. Do your superhero research!

If you know your superheroes or if you’re just a fan of pop culture, you might think of Iron Man, Captain America, or Spider-Man.

The point is that Marvel is an extremely well-known brand. Whether you are an absolute fanatic that has watched every movie or you just know about that one guy with red armor and a lot of money, you are most likely familiar with Marvel.

It is one of the most famous brands that exist today, and it stands out as superior compared to its competitors. Marvel is a brand-building dream come true.

So, how did Marvel become such a universal super brand?

How Marvel Began

It all started with a little company called Timely Comics. Founded in the 1930s, Timely Comics published comic books featuring characters like Captain America and the Human Torch. In the early 1960s, Timely Comics changed its name to Marvel Comics and introduced some of the most iconic superheroes of all time, including Spider-Man, Iron Man, Thor, and the X-Men.

With relatable characters and exciting stories, Marvel quickly became one of the most popular comic book publishers in the world. In 2009, Marvel was acquired by The Walt Disney Company, solidifying its status as a global superpower.

Today, Marvel is not just a comic book company; it’s a multimedia juggernaut with movies, TV shows, theme parks, apparel, and more. How did they expand their presence across so many different industries?

The Sales Tactics That Made Marvel a Super Brand

Marvel’s powerful growth started with great salesmanship. The company’s founders were excellent salespeople who knew how to market their products and get people interested in them. Of course, their phenomenal brand helped them sell even more.

Marvel quickly became known for its high-quality products and ability to sell them well. This reputation helped the company grow rapidly, and it soon became one of the most successful brands in the world.

The Marvel team knew exactly how to take advantage of people’s love for their comics and characters by selling a wide variety of merchandise.

By expanding the Marvel Universe to include more superheroes, they were able to sell more products to promote the new characters. Marvel’s fans value the brand and want to purchase all the collectible merchandise to show their love for the characters.

What Merchandise Does Marvel Sell?

Marvel sells clothing, toys, collectibles, and more that influence its super brand status.

Marvel’s merchandise is popular with fans of all ages, and it generates huge amounts of revenue.

Some of the most popular items include Spider-Man and Captain America action figures, t-shirts, and comic books.

Marvel’s merchandise creates a strong connection between the brand and its fans to ensure the company remains one of the most popular and profitable brands in the world.

Marvel T-Shirts? Yes, Please.

What Marvel fan doesn’t love a good Marvel t-shirt?

There’s no question that t-shirts are one of the most popular items of clothing out there. They are comfortable and relatively affordable. Better yet, they show off your personal style. But did you know t-shirts can also be used as a powerful marketing tool?

That’s right – t-shirts can help grow your brand in a BIG way! Marvel is proof that selling apparel works.

Wearing one is like walking around with a mini-billboard for the company, and that increases awareness and interest in their products.

Think about it – when you see someone wearing a Marvel t-shirt, what’s your first thought? Maybe you think about how much you love The Avengers or Spider-Man. Or maybe you think about how cool and fun the person wearing the t-shirt must be.

Either way, you’re thinking about Marvel. And that’s exactly what a successful marketing campaign should do.

How to Successfully Use T-Shirts as a Marketing Tool like Marvel

Marvel capitalizes on its creativity and out-of-this-world characters to create new and exciting articles of clothing.

For instance, they have released t-shirts with QR codes that unlock exclusive content, t-shirts that glow in the dark, and even scratch-and-sniff t-shirts. They are always thinking of new and interesting ways to use t-shirts as a marketing tool, and it’s something that any business can learn from.

Always think outside the box when you are designing t-shirts for your brand. Most companies have their own apparel, so you need to make sure your designs stand out from the rest. By creating cool and different designs, you can influence people to purchase your t-shirts over your competitors.

How to Use Marvel’s Sales Tactics For Your Brand

Sure, creativity is important when creating t-shirt designs. However, there are other basic sales tactics you need to know.

For example, your t-shirt will not be a walking billboard for your company if it doesn’t clearly represent your brand. Marvel does a great job creating vibrant and clear designs to show off their superheroes.

They use their superheroes’ iconic and easily recognizable symbols on t-shirts.

Their neck labels also show off their bold logo. (Our private labeling service at Scrappy Apparel can help you with this!)

Good quality t-shirts are also extremely important. Brands like Marvel sell their apparel at a high price point, but they back this up with quality fabrics and designs that won’t wear and tear after the first wash.

Looking For Super Custom Apparel?

If you’re looking to grow your brand and you want to use t-shirts as a marketing tool, check out Scrappy Apparel! We will bring your brand to life with luxury-level custom apparel that’s delivered right on time (or maybe even early).

Sep 2 2022

10 Signs You’ve Found the Right T-Shirt Printing Company

Posted on 2 Sep, 2022 by Samantha Warren

With so many apparel manufacturers in the world, how do you know you’ve found your perfect match? Each company has its own strengths, weaknesses, and processes that they use to produce clothing.

But finding a printing partner isn’t just about finding someone who can get the job done—it’s about finding someone who will do it right, and who will be a true partner in your success.

Unfortunately, there is no surefire way to know you’ve found the best partner.

Fortunately, there are signs that can show you who is right.

You’re bound to meet your match eventually. (It’s fate.)

You just need to know what to look out for. Whether it’s specific services, great materials, or just a friendly team, there are key factors that come with a quality t-shirt printing company.

What if we told you we could help you with finding your true match? We could obviously go ahead and state that Scrappy Apparel is the right t-shirt printing company for you, but we won’t—yet.

Here are 10 different signs to look out for in order to find the right t-shirt printing company for your brand:

1. They Offer the Services You Want and Need

Obviously, the t-shirt printing company you choose needs to offer the services that will benefit your brand. That’s pretty obvious.

However, what happens when you don’t know what you want? Well, you need to look for a company that offers multiple different services that you can choose from.

For example, this one amazing custom apparel company that we won’t disclose (just kidding, it’s us) offers retail-ready screen printing, all-over sublimation printing, custom embroidery, custom hats, and more. If you ask us, those are some great services to offer.

If you’re indecisive or you aren’t sure which service to choose, it also helps to choose a company that can help you make the best choice for your project.

Many online printing solutions have a completely self-guided ordering process, so you don’t get the same personalized service you’d get from a local print shop.

At Scrappy Apparel, we give you the best of both worlds—a seamless online ordering process and 5-star support from one of our expert Scrappy Sales Reps. When you work with us, you can trust that you’re making informed decisions for your brand.

2. They Have the Right Experience

When searching for the perfect t-shirt printing company, remember that experience leads to wisdom. When a custom apparel company has years of experience, it shows that they have gone through the trial and error phase already and can successfully fulfill your order without a problem.

We remember the days when we first started. Honestly, we were far from perfect in our first few years. Every business hits bumps in the road in the beginning. Mistakes are crucial aspects of the trial-and-error process that help you improve your offers over time.

Now, with over 16 years of experience in the t-shirt printing industry, we have had time to fine-tune our craft and become one of the most reputable companies in the business. We have perfected our processes to eliminate misprints, delayed orders, and other custom apparel horror stories that we hear about.

We aren’t telling you not to go with a small business that’s just starting out. They deserve customers, too. However, we do know that years of experience can give you a better guarantee of what you’re getting and the quality of it, too.

3. Reviews, Reviews, Reviews

OK, an apparel manufacturer can have many years under its belt, but how do you ensure that their work is reliable? The right t-shirt printing company will have customer reviews that speak for themselves.

Some people may ask “Why do customer reviews matter?” and although we’re all about experiencing things yourself without judging first, we do stand by the fact that a good company will have reputable reviews from customers.

Happy customers = positive experiences, and positive experiences = the right t-shirt company for you.

Besides reviews, a good t-shirt printing company should have a portfolio showing off their work for these awesome clients. (Check out ours here!)

You can learn a lot about what to expect from a company just by looking at their previous work.

Does it look like they’re capable of handling large orders?
Do the colors look consistent throughout all of the garments?
Do they have a lot of experience with a certain printing technique that you’re looking for?

4. World-Class Customer Service

Sure, having the right services is important, but why would you want to work with a company that has poor customer service? That’s a BIG no from us.

When you reach out to the t-shirt company’s customer service, does anyone answer? Do they take days or weeks to get back to you? If the answer is yes, then we have some bad news: that’s not a good sign.

The right t-shirt printing company will have a stellar customer service team that is willing to answer all your questions and help you with everything you need.

We recommend working with a company that feels like your friend. One that is easy to communicate with, friendly, helpful—and most importantly, honest.

Skill set matters, but personalized customer service is what will make you want to work with a partner again and again. You should always aim to work with a company that genuinely wants to help your brand succeed.

5. Ensuring Perfection With Each Order

When you are able to mix the right services with quality custom apparel, you should choose a company that strives for perfection with every order.

How can they do this, you may ask? Well, the right t-shirt printing company will offer pre-production layouts to ensure that things are exactly how you want them before they are manufactured.

Our Brand Building Process (BBP) has an extensive pre-production layout review that gives you the opportunity to confirm the size and placement of your design as well as other important details that will make your shirts perfect.

This is a huge advantage because it means you can avoid costly mistakes and get exactly what you want the first time around.

Here’s how our BBP works at Scrappy Apparel:

Get Your Quote

Once you submit your project through our “Get Your Quote” process, you will receive a detailed estimate within 24 business hours.

Connect with your Scrappy Sales Rep

Once you receive your quote, you will be connected to a Scrappy sales rep to finalize your project details.

Approve Your Pre-Production Layout(s)

After payment, you will receive pre-production layouts to confirm your print size, location, private labeling, etc.

Sit Back And Relax

After approval, your order will be scheduled for production. Ground shipping is FREE to your doorstep… early, on time, never late!

6. Offering Luxury-Level Materials

If you’re going to pay for some custom apparel, you better make sure the company you choose uses the best materials in the game. This includes high-quality inks, fabrics, and even machines.

The right t-shirt printing company is one that will give you the best bang for your buck, and quality materials are key for long-lasting products.

For instance, Scrappy Apparel offers Peruvian Pima Cotton for some services. Don’t know what Pima Cotton is? Well, my friends, let’s just say it’s the softest damn piece of fabric your closet will ever have.

7. Free Shipping!

Maybe you have a couple of potential manufacturers in mind at this point. What could make their offers better?

Free shipping. That’s what.

Your ideal t-shirt printing company should offer free shipping.

Getting your apparel order delivered to your doorstep on time and for free is the icing on the cake. It’s a blessing that should be a given when searching for the right company to work with.

8. A Lightning-Fast Turnaround Time

Who can handle the excitement of waiting for their custom apparel order? We definitely can’t.

We think it’s important to look for a fast turnaround time when choosing your perfect custom apparel company. Not only is this beneficial for when you are on a time crunch, but it is also exciting knowing that after you place your order, you won’t have to wait a decade to receive it.

More importantly, choose a manufacturer that is reliable and can always deliver your order on time. If you have an apparel brand or even an important corporate event, you can’t deal with delayed orders or excuses. There’s no time.

At Scrappy Apparel, we are proud to say that deadlines are our best friends because we never miss them. You can count on us to deliver your order on time, every single time.

9. A Private Labeling Option

What if you want to take things one step further and private label your products?

Top t-shirt printing companies offer this service so that you can have complete control over your product and how it is presented to the world.

This is the process of placing your own brand label on the garments you order. It’s a great way to add an extra level of professionalism and ensure that your products are always associated with your brand.

Here’s why many of our customers choose to pay a little extra for private labeling:

It gives them true ownership of their brand
We can produce thousands of garments with the same level of attention to detail on each one
Private labeling helps you charge more for your apparel

At Scrappy Apparel, we have a private labeling option. We understand that this is an important part of building a successful brand, so we’re more than happy to accommodate your needs.

10. Values Matter, Too!

You should consider your values when looking for the right t-shirt printing company. After all, you will be working with them closely and entrusting them with an important aspect of your brand.

A great t-shirt printing company should share your values and be committed to providing the best possible service. At Scrappy Apparel, we pride ourselves on being a company that always puts the customer first. We are passionate about what we do and take the time to ensure that every single customer is happy with their order.

This is just a small part of what to look for when choosing a t-shirt printing company. These are the basics that we think are most important, but ultimately, the decision is up to you.

Which T-Shirt Printing Company is the Best For You?

Now that we’ve gone over some important factors to consider when choosing the best t-shirt printing company, it’s time for you to make a decision.

The right company is out there waiting for you. All you have to do is find them.

When looking for the best t-shirt printing company, be sure to keep Scrappy Apparel in mind. We offer luxury-level materials, free shipping, fast turnaround times, and much more. Plus, our team is passionate about perfection and will work closely with you to ensure your complete satisfaction.

We’re ready to get this t-shirt party started when you are:

Sep 1 2022

Do You Know How People Wear Your T-Shirts?

Posted on 1 Sep, 2022 by Samantha Warren

If you spend countless hours on your t-shirt designs, you probably have a mental picture of what your team, employees, or community will look like when they wear your threads.

But the truth is that there are dozens of ways to style t-shirts. Have you ever thought about how your shirt might be tucked, tied, or repurposed entirely?

With fashion trends taking over, it’s important to think about how people will wear your shirts so you can come up with a design that will age well.

If you want to create a timeless shirt that people will love—even as trends come and go—you should consider all the different ways people might style your shirt.

So, how do you come up with a “timeless” t-shirt design anyway? Today, we’re going to share a few tips to help you. We also have tons of examples of ways people style t-shirts nowadays so you can see the big picture.

How Can You Make T-Shirts People Will Actually Wear?

It’s time to switch on your creativity and think outside the box. People love experimenting with their outfits—including how they wear their t-shirts.

As an apparel manufacturer, you have the opportunity to be a trendsetter. You can lead the way and influence the fashion industry by designing shirts that can be worn in more than one way.

Of course, it all starts with the garment and the artwork. If you want to make a shirt that will stand the test of time, you should focus on a few key things:

The Fit Matters

We live in a world where people experiment with their fashion choices, so it’s important to design shirts that are versatile.

The best way to do this is to design shirts that have a relaxed fit. This type of fit looks good on everyone, and it’s also comfortable to wear.

When you’re designing shirts, think about the different ways people might want to wear them. For example, someone might want to tuck their shirt into their jeans or wear it over a dress. Consider all the different ways people might style your shirt and design accordingly.

Stray Away from Stereotypes

This is a big one. You want to design shirts that people will want to wear, not feel like they have to wear.

For example, if you’re designing a shirt for a women’s empowerment event, you might want to think twice about designing a shirt that says “girl boss” or has a bright pink color scheme. Not all women identify as “girl bosses,” and there are many women who do not like pink.

Stay true to your brand, of course. But instead of sticking to surface level stereotypes, try to dig a little deeper. It’s important to think about the people who will be wearing your apparel.

What do they like?

What are their interests?

What is their style?

When you design with your audience in mind, you’re more likely to come up with a design they’ll love.

Create Designs That Will Last Longer than One Season

The key is to think about how your design will age. If you want people to wear your shirts for years to come, you should create a design that looks just as good a few years down the line.

This doesn’t mean your design has to be boring. You can still be creative with your artwork. For example, you can use classic fonts that won’t go out of style and minimalistic graphics that won’t look dated a few years from now.

Basics Are Back…

People are big fans of buying good quality basics… with an emphasis on quality.

You don’t need an extravagant design to create a shirt that will sell, but you do need to make sure your garment is going to impress your customers with its comfort and durability.

…But Graphic Tees Are Still In, Too

We don’t want to confuse you, but minimalistic tees are in for capsule wardrobes, while graphic tees are in for fashion statements.

If you’re trying to make a design that will stand out, don’t be afraid to get creative with colors and patterns. Just be sure that the overall design is something people will want to wear beyond this season.

Let’s See Some Examples!

If you’re a visual learner, don’t worry—here are some examples so you can see what we’re talking about.

This TikTok video by Tim Dessaint shows how oversized t-shirts are IN right now.

This creator also shows multiple ways of wearing the shirt.

Creator: @timdessaint

As we mentioned before, both men and women are into the oversized t-shirt trend.

In this video, fashion creator Chloe shows different outfits that can be achieved with the same oversized t-shirt.

Creator: @habelchloe

Here, we have a creator named Wes giving us a demonstration of a hip cropped t-shirt.

When we said cropped, we didn’t mean completely. But shirts that end around the waistline of the pants are pretty trendy right now.

Creator: @itsweskando

Versatility is huge right now (and let’s be real, it’s always in).

People want to be able to style basic t-shirts multiple ways. Here, lifestyle creator Olivia shows us nine different outfits she created from the same t-shirt.

Creator: @allthingsolive

In this video, creator Umayma shows off the minimalist “capsule wardrobe” concept of keeping a few versatile pieces that can be worn year-round.

Many capsule wardrobes feature solid garments, but the same concept would work with screen-printed tees as long as the designs are minimalistic.

Creator: @umayma.abdul

Gymgoers from all walks of life are into the pump cover trend. Fitness creator Skye shows us how it’s done.

A pump cover is exactly what it sounds like—an oversized shirt or sweatshirt that you wear while you exercise. This trend is all about being comfortable while you work out and not having to worry about your clothes.

Creator: @_skyelove_

Let’s Get Your Creativity Flowing!

Now that we’ve given you some examples, it’s time to start thinking about your own designs. Will you create a minimalistic t-shirt or will you opt for louder, more pronounced artwork?

BTW, you also want to think about which manufacturer you’re going to work with. We have you covered there.

At Scrappy Apparel, we work with all types of customers, from fashion brands to enterprise-level businesses.

Here’s what we can offer you:

A 100% online solution for your custom apparel needs
Handpicked fabrics and garment patterns that never skimp on quality
Retail-soft inks that are vibrant and durable
A variety of services (screen printing, sublimation, cut and sew, custom hats, and more)
A team of experts that will guide you through the ordering process
Free shipping to your doorstep
Free folding and polybagging with every order
The option to private label your garments

Ready to Bring Your Creative Vision to Life with the Best Apparel Manufacturer in the Industry?

Aug 26 2022

Water-Based Screen Printing: 10 Things You Should Know

Posted on 26 Aug, 2022 by Samantha Warren

Water-based screen printing is one of the many choices you can make when you order custom apparel. But with many different screen printing options to choose from, how can you know which one is right for you?

Today, we’re going to share the features, benefits, and drawbacks of water-based inks and water-based screen printing. We will also touch upon water-based screen printing’s #1 enemy, plastisol. (Just kidding. They’re more like friendly competitors.)

Water-based inks are one of the most popular choices for custom apparel printing. They provide a soft hand feel and stunning colors, making them ideal for t-shirts and other garments.

Their lightweight prints are also the perfect choice for these hot summer days.

Let’s dive deeper into all things water-based screen printing.

What is Water-Based Screen Printing?

Water-based screen printing is a printing technique that uses water-based inks. These inks are thinner and more transparent than most other screen printing inks, which means they soak into the fabric. This results in a print that is much softer to the touch and less likely to crack over time.

This type of printing is becoming more popular because it is generally more environmentally friendly than PVC-based inks. Water-based inks are also thinner than PVC-based inks, so they dry faster and don’t clog screens as easily.

Water-based screen printing is a great way to get your message across without compromising on quality. You should never have to give up either the feel of the fabric OR the feel of the print.

At Scrappy, we’ll provide you with the best of both worlds—regardless of which printing technique and ink you choose. We’ll also be happy to advise you on what will work best for your project. We’ve been in the game for 16 years, and we’re here to help every step of the way.

For now, let’s take a closer look at the logistics of water-based screen printing:

What You Should Know About Water-Based Screen Printing

Now that we know what water-based screen printing is, let’s dive into some more information about it. Like most things in this world, this screen printing type has its own advantages and disadvantages that you will want to consider before you use it.

1. Water-Based Inks Are Lightweight and Have a Softer Hand

Water-based inks produce lightweight prints because they have a softer hand. In the custom apparel world, a hand is basically how a print feels after its printed. Water-based inks are lightweight enough to produce an almost no-hand feel on prints—so your prints will not only look fresh, they’ll feel fresh too.

2. Breathability Like Never Before

Water-based inks absorb deep into the fabric when printed, resulting in more breathability.

And believe us, you’ll want a shirt that allows moisture to travel efficiently during these hot summer days. No one wants sweat build-up in a cool-looking shirt.

3. Slightly More Environmentally Friendly When Compared to Other Inks

Water-based inks contain few volatile organic compounds (VOCs), which means they release fewer harmful chemicals into the atmosphere. This makes them better for both the environment and human health.

However, don’t get us wrong. We say they’re slightly more environmentally friendly when compared to other inks, but not all water-based inks are 100% eco-friendly, either. The specific ink you choose matters a lot. Speak with our team to learn more.

4. Water-Based Printing Dries Fairly Quickly

The ink used in water-based screen printing dries quickly, making it a great choice for high-speed production runs. Water-based inks also provide excellent color reproduction and durability.

5. Store In the Right Place

We cannot stress this enough: store your water-based printed shirts in the right place. There are a few things to keep in mind when storing your water-based screen-printed custom apparel.

First, make sure to store it in a cool, dry place.
Second, if possible, store it in a dark place – this will help prevent the colors from fading.
Finally, be sure to store it away from direct sunlight, as this can also cause the colors to fade.

6. Light Colors Are the Way To Go

Since water-based screen printing uses dyes or pigments in a suspension of water, your best color results will appear on a lighter color base.

Imagine diluting some paint in water and trying to paint a black piece of paper. You’ll see the colors, they just won’t show as nicely as they would on a white piece of paper. Screen printing on t-shirts with water-based ink works the same way.

Of course, we always keep your best interest in mind, so we want you to know that light shirt colors are the way to go.

7. Use Discharge Ink to Print Light Colors on a Dark Shirt

If you want to use a water-based ink on a dark shirt, we recommend a process called discharge screen printing.

Discharge inks remove the dye from the shirt through a chemical reaction and then print the new design color on top of the shirt. The fabric of the shirt does not change, but the color does. This is a great way to get a vibrant design on a dark shirt without worrying about ink coverage.

The downside to discharge screen printing is that it can be a bit more expensive, and it requires a specific discharge ink. It’s also important to keep in mind that the discharge process works best on cotton. It’s not suitable for synthetic fabrics.

Discharge screen printing is a special process because it produces a print that looks like it came out of a high-end vintage store. If you’re going for that vibe, discharge screen printing is a great option for you.

8. Water-Based Inks May Not Be the Brightest Ever

As we mentioned above, the dyes and pigments are suspended in water with water-based printing. This results in colors that seep into the fabric, which in turn leads to some fabric texture coming through. We aren’t saying your prints will be dull or anything, but they probably won’t be as bright as they would be using plastisol ink.

9. Cotton Is the Way To Go

100% cotton is the best option for water-based screen printing. If you want to learn more about your fabric choices, speak with our team.

10. Water-Based Screen Printing Requires Training

Water-based screen printing takes a lot of training to perfect. And we mean A LOT.

Due to the colors reacting differently with different fabrics or maybe just not cooperating, becoming an expert in this printing style is basically a necessity before you begin doing it.

Don’t worry, you can leave this process to the screen printing experts at Scrappy Apparel. We’re here to help with your water-based screen printing needs.

What About Plastisol Inks?

Plastisol inks are a type of ink used for printing designs on garments. They are made from PVC resin and plasticizers, which gives them a thick, viscous consistency. Plastisol inks are commonly used in screen printing because they can be printed on a variety of fabrics.

Similarly to water-based inks, plastisol is widely used and is a popular ink choice for custom apparel. They’re kind of like the Batman and Superman of the custom apparel world. They each have their own superpowers, and they’re constantly compared to each other.

How Does Water-Based Screen Printing Compare to Plastisol?

Between water-based and plastisol ink, who wins? Let’s put these two inks in the octagon and watch them fight to the death. Maybe not to the death, but let’s see how they compare to one another.

Round 1: How the Print Feels

As we mentioned before, water-based screen printing leaves little to no hand behind with their prints. They’re lightweight and feel like there’s nothing even printed.

What about plastisol? Well, since plastisol is solid and thick, it does leave behind a heavier hand due to the fact that the ink sits on the fabric, unlike water-based inks that seep into it.

Round Winner: Water-Based

Round 2: How Accurate Can the Color Really Be?

It’s round two. Who will win the color accuracy test? To refresh your memory, water-based inks seep into the fabric so the color tends to vary slightly due to this.

Plastisol, on the other hand, is able to accurately match any Pantone color no questions asked. To add to this, plastisol will accurately match the color on any type of fabric, while water-based inks will do best on just cotton and typically only white or light-colored cotton.

Round Winner: Plastisol

Round 3: Putting Breathability to the Test

How well does the moisture come through with these two inks? Water-based inks are lightweight and seep into the fabric, allowing a good amount of breathability.

Due to its thickness, plastisol tends to clog up the gaps between the fibers of the shirt, creating one large surface of the ink. This thick surface will create a lack of breathability that simply doesn’t compare to the lightweight feel of a water-based print.

Round Winner: Water-Based

Round 4: Vibrancy of Colors of the Print

We talked about accuracy. Now, let’s battle vibrancy.

Water-based inks are suspended in water, leading to colors that are bright, but not the brightest.

They also seep into the fabric, creating a tiny bit of vibrancy loss. Plastisol, on the other hand, will create vibrant hues on any fabric color.

While water-based colors do a great job of being vibrant on white or light-colored shirts, plastisol just does vibrancy better all around.

Round Winner: Plastisol

Round 5: How Versatile Can They Be?

Versatility is an important factor when choosing a type of ink. As we said, water-based screen printing performs best on 100% cotton, On top of that, the cotton must be either white or light-colored for the inks to show up well.

Plastisol can succeed on a variety of different fabrics, though. 100% cotton or blended textiles are great choices for plastisol inks. Plus, they succeed on any color fabric. Plastisol brings all the fun.

Winner: Plastisol

Round 6: Earth Friendly Inks

This one is a bit of a complicated round to win. Although we did say that water-based screen printing is the better, more eco-friendly choice, it isn’t a completely harm-free option.

While water-based inks contain some harmful ingredients, plastisol inks just happen to contain more. So, even though it’s only by a tiny bit, water-based inks are the more eco-friendly choice.

Winner: Water-based

Water-Based Screen Printing or Screen Printing With Plastisol Ink?

It’s about a fair match between these two well-known inks. We can happily declare a tie in this battle because they’re both winners. As a custom apparel company, we enjoy working with both of these inks.

Honestly, both do great work. It all depends on the results you’re going for. If you’re looking for something airy and lightweight, choose water-based screen printing in your next custom apparel order. This is a great option for a company that works outdoors (Ex. a roof repair company) that requires shirts to allow moisture to travel.

If you want complete vibrancy and accurate colors, we recommend plastisol. This is the perfect choice if your company logo has a lot of colors that need to be directly matched onto the print.

Why Choose Scrappy Apparel for Your Water-Based Screen Printing Project?

Here are some rapid-fire facts about why Scrappy Apparel is the best choice:

1. We are a 100% online solution for your custom apparel needs.

No more trips back and forth from your local print shop. We’ll ship your order right to your doorstep.

2. We offer free shipping on all orders.

You mean the world to us, so consider the shipping free.

3. Our turnaround is quick, and we always deliver orders on time.

We have some of the speediest turnaround times in the industry, and we are committed to delivering on our promises. Deadlines are just as important to us as they are to you.

4. We offer a wide range of services, including multiple printing techniques and private labeling.

We’re a one-stop shop for all your custom apparel needs. We offer screen printing, sublimation, custom embroidery, and more. We can also help you with private labeling and other branding needs.

5. We’re always happy to answer any questions you may have about our products or services.

We’re here to help! Our team is available to answer all your burning Qs.

If we can give you one choice without any competition, it’s us. Scrappy Apparel will be the best custom apparel company you’ll ever work with and not only do we say it, but all of our customers say it, too.

Will you be the next Scrappy Success Story?

Aug 25 2022

What is Nostalgia Marketing and How Can You Use it to Sell Apparel?

Posted on 25 Aug, 2022 by Samantha Warren

Do you ever scroll through social media and see something that reminds you of your childhood? Are you engulfed by a wave of memories that take you back to a better time when life was just a bit simpler? That, my friends, is nostalgia.

Now, do you ever watch TV and see one of those commercials that show your favorite Backstreet Boys hit or better yet, your favorite childhood game? That is what we call some kick-ass nostalgia marketing.

As each generation gets older, they become more inclined to get that little heart pull every time they see something that reminds them of their past.

Whether it’s a show, a song, or a movie, using nostalgia as a marketing tactic is a pretty genius way of creating that emotional connection between people and objects. I mean, who wouldn’t be more attentive to a brand that reminds them of their childhood?

Today, we’re going to take a trip down memory lane and talk about how you can use nostalgia marketing to sell more apparel.

But How Exactly Do Brands Use Nostalgia as a Marketing Tactic?

Nostalgia marketing is the strategic use of nostalgic images, themes, and references to connect with an audience on an emotional level. This strategy taps into sentimental feelings to create a strong connection with a product or brand.

When done right, nostalgia marketing will transport your customers back to a simpler time. It can also help create a sense of community and connection with other people who share the same positive memories.

There are also cases of younger generations feeling nostalgic towards times like the 70s and 80s—even though they weren’t alive to experience those generations firsthand.

Sometimes, youngsters connect those times to special people, such as their parents or even their grandparents. It’s essential to keep in mind that nostalgia marketing can be effective for everyone, regardless of age. The key is to nail down your target audience, messaging, and the symbols you plan to use to create the feeling of nostalgia.

However, it’s important to note that nostalgia marketing is not about simply regurgitating old advertising campaigns or rehashing past successes. To be effective, nostalgia marketing must be carefully crafted and relevant to today’s consumers.

What Does Nostalgia Look Like for the Apparel Industry?

What better way to evoke positive emotions than with some good ol’ fashioned apparel?

Clothing is one of the most personal things we own. Many times, our favorite t-shirts hold memories and feelings of their own. That’s why using apparel in nostalgia marketing can be so effective.

When people see clothing that reminds them of their youth, it can trigger many happy memories.

Maybe it’s the shirt you wore on your first date or the varsity jacket you had in high school.

Nostalgia can transport you back to a simpler time when you didn’t have to worry about bills, work, or any of the other stresses of adulthood.

How You Can Leverage the Power of the Past for Your Brand

Incorporating nostalgic elements into your custom apparel can create a feeling of warmth and familiarity that your customers will love. This can be a great selling point. Here are a few tips on successfully using nostalgia marketing in your custom apparel business.

Use Vintage-Inspired Prints

A great way to add a touch of nostalgia to your custom apparel is by using vintage-inspired prints. Whether you go for classic paisley or retro floral, incorporating vintage prints into your designs will give them a nostalgic feel.

Stick To Old-School Fonts

Old-school fonts can also help to create a sense of nostalgia. Here are a few of our recommendations for each generation:

1950s: Rockabilly Romance
1960s: Neophyte Typeface
1970s: Lovestruck
1980s: Hot Rush
1990s: Bayside

*When you decide on a font, make sure you acquire the correct license to use it for your custom apparel. Licenses vary—so read the fine print.

Use Old Slogans To Your Advantage

Another great way to evoke nostalgia in custom apparel is to use nostalgic slogans. (Ex. “Kowabunga” or even “I am your father.”)

Pay Attention To Color Choice

When it comes to a nostalgic vibe, muted colors are always a good choice. Think about soft pinks, powder blues, and lemon yellows. These gentle hues will help to create a feeling of nostalgia.

If you’re targeting baby boomers, you could use colors and patterns that were popular in the 1950s and 1960s. Or if you’re targeting millennials, you could use colors and patterns that were popular in the 1980s and 1990s. Little details go a long way when you’re aiming to create a nostalgic feeling.

Washed Out Prints

Whenever you see someone on the street with an old-school band shirt, the print is typically washed out. When the shirt is made, the print has been created that way on purpose. That washed out design gives the shirt a vintage feeling, making it perfect for nostalgia marketing.

Burnout is a form of specialty screen printing that effectively creates a vintage look. (See above)

Discharge screen printing is also an excellent technique for giving your designs a distressed appearance. A vintage look and a soft hand feel make the perfect combination for creating a feeling of nostalgia with your custom apparel.

Ready to Give Your Next Custom Apparel Order a Blast From the Past?

If you’re looking to get custom apparel that evokes that nostalgic feeling, planning is vital. Think about which memory you want to tap into. Also, think about how you’ll successfully pull off creating that emotional connection. Will it be through color, print, or creating a washed out, vintage look?

Finally, you will need the right custom apparel partner. You want to work with an expert manufacturer who will listen to you and get to know your goals for the project.

You’ll also want to make sure you have the opportunity to review pre-production layouts before your order goes into production so you can make sure your order will turn out perfectly.

That’s where Scrappy comes in. We’ll listen to your wants, needs, and deepest desires. We’ll respect your creative ideas and make sure every detail of your project aligns with what you’re looking for.

Our Brand Building Process (BBP) is the proprietary system we use to make sure we:

Provide the best recommendations for your project
Confirm that all details are correct before putting your order into production
Deliver your order to your doorstep for free—on time, every single time

Let’s Give Your Next Apparel Order a Touch of Nostalgia!

Aug 19 2022

How Custom Screen Printing Became a Brand Building Strategy

Posted on 19 Aug, 2022 by Samantha Warren

A team, a fundraiser, a group event—what do all of these typically have in common?

They get matching t-shirts for everyone. When you’re participating in a group activity, it’s much cooler when everyone has the same shirt. It fosters a sense of pride and team spirit.

Now, if a matching t-shirt can bring more pride and spirit into, let’s say, a weekend kickball league, why wouldn’t this also apply to the corporate world? Spoiler alert: it does.

Custom screen printing is a cost-effective method for printing hundreds or thousands of shirts for teams to wear. There are lots of screen printing companies out there, including local print shops.

Although local print shops can produce 50 or 100 garments, they may not have the bandwidth to produce larger numbers of screen printed shirts in a few weeks. That’s where an online, enterprise-level solution like Scrappy Apparel comes in. (More on that later.)

Custom screen printed shirts are beneficial for teams of all kinds, including businesses. Let’s dive deeper into the whos, whats, whys, hows, and everything in between.

What Does Custom Screen Printing Mean?

Custom screen printing is the process of using a stencil to print designs or logos onto fabric. The stencil is placed on top of the fabric and ink is applied to the stencil, which passes through the openings in the stencil and onto the fabric below. Screen printing is often used for basic t-shirts, but it can be used on hoodies, long-sleeve t-shirts, etc. Let your imagination roam free with what you can custom screen print.

Custom screen printing can also produce unique garment designs. Although traditional screen printing methods work best with only a few colors, you can tweak the process to work more effectively for designs with many colors or lots of intricate details. For example, simulated process screen printing is fantastic for photorealistic artwork.

Screen printing is also cost-effective for printing large orders because the cost per shirt goes down as the quantity goes up.

With custom screen printing, you can create a one-of-a-kind shirt that will turn heads. If you’re working with a custom apparel partner that is up to speed on the latest trends and techniques, you can add specialty screen printing options like liquid gold and silver inks, glow-in-the-dark inks, puff, reflective, or burnout.

(You probably know this by now, but the manufacturing partner you work with will have a significant impact on the way your t-shirts turn out. Choose wisely!)

What’s the History Behind Custom Screen Printing?

The history of custom screen printing is a fascinating one. It dates back to the early days of human civilization (during the Song Dynasty from 960–1279 AD, to be exact) when people first began using rudimentary stencils to decorate their clothing. Over time, this simple technique became more and more refined, culminating in the sophisticated prints we see today.

Custom screen printing has come a long way since its humble beginnings. What started as a simple process of stenciling designs onto fabric has evolved into a complex and nuanced art form. Today, custom screen printing can create everything from t-shirts to tapestries. The possibilities are (nearly) endless.

Why Should You Add Corporate Apparel To Your Business?

In the corporate world, it’s crucial to create a sense of teamwork within your business. Sure, happy hours and team events are great for team building.

But imagine giving your team some awesome shirts they’re excited to wear to work or out on the town? When your employees rep your business everywhere they go, that’s a real sign they’re proud of their team.

Here are just a few reasons why corporate apparel is a smart investment:

Company T-Shirts Are Free Advertising

Custom screen-printed shirts are a fantastic way to promote your business. Every time someone asks about that sharp-looking shirt your employee is wearing, they’re getting free advertising for your business. And if you hand out shirts at events or trade shows, you’re sure to make a lasting impression on potential customers.

Screen-Printed Shirts Up Your Professionalism

In today’s world, first impressions are everything. When you’re meeting with a potential client or customer, you want to look as professional as possible. Adding custom screen-printed shirts to your business wardrobe will show that you’re a credible and successful company.

Plus, when your employees are all wearing matching shirts, it creates a sense of unity and shows that you’re a well-organized team. There’s no doubt that custom screen-printed shirts can make your business look more polished and professional.

Custom Shirts Encourage Employee Engagement

When your employees feel like they’re part of a team, they’re more likely to be engaged in their work. And what better way to promote a sense of teamwork than by giving your employees custom shirts they can wear with pride?

How Can Businesses Benefit From Custom Screen Printed Shirts?

Now, we wouldn’t be telling you about custom apparel for your business if it wouldn’t benefit your company.

There are tons of ways that your corporation and team can become bigger and better with custom screen printed t-shirts.

Let’s discuss some of the benefits of custom screen printed business shirts for you and your team:

Build A Sense of Pride For the Company

Think of it like this. When you love a soccer team, you rep their cool shirts at family gatherings, grocery stores, and even someone’s baby shower. Wouldn’t you want your team repping your company like that? Hell yeah you would.

Customized t-shirts can help create a unified look for employees or customers. They get people more involved and connected not only with each other, but with the company’s core values.

When your team feels connected to your values and mission, they’ll be much more likely to work hard and stay loyal to the company. Investing in custom shirts will build pride for your team and turn them into raving fans of the business.

Encourage Employee Interaction and Socializing

When you’re out and about, it can be easy to spot someone wearing one of your company’s custom shirts. This will encourage employees to socialize with each other outside of work.

It also opens up the opportunity for some casual conversation about work. This can help build relationships and foster a sense of community among employees.

Stand Out From the Competition

In today’s competitive business world, it’s more important than ever to make your company stand out. Custom screen-printed shirts will do just that.

When potential clients or customers see your employees wearing matching shirts, they’ll be impressed by your professionalism and unity. This could be the deciding factor in whether or not they choose to do business with you.

Also, if your business has “friendly” competitions against other companies, wouldn’t you want your team to stand out with the coolest shirts? Of course you would, because that would give you an extra edge.

More Bang For Your Buck

Like we mentioned before, screen printing is cost-effective. Compared to other forms of advertising, custom shirts are a pretty inexpensive way to promote your business. And, unlike other forms of advertising, custom shirts can be worn over and over again.

Plus, the more you order, the cheaper each shirt will be. So, if you’re looking for a cost-effective way to promote your business, custom screen-printed shirts are the way to go.

Custom Shirts Make Great Gifts

Whether you’re looking to reward employees for a job well done or thank customers for their loyalty, custom shirts make great gifts. They’re also a thoughtful way to show appreciation during the holidays.

Your employees and customers will be thrilled to receive a shirt with your company’s logo on it—and they’ll be even more excited to wear it.

How Can Companies Create the Best Custom Apparel?

Now that we’ve convinced you, let’s talk about how to make a shirt your employees will actually love.

When it comes to creating your shirts, you’re going to need a stellar design that people will want to actually wear. Here are a few tips for creating your apparel design:

Use a Design That is On-Brand

The design should be reflective of your company’s style and values. It should also be something that people will want to wear outside of work. After all, you want people to be proud to represent your company!

Stick to a Few Colors

Too many colors will make your design look busy and unprofessional. Stick to two or three colors that complement each other well.

Traditional screen printing works best with designs that have fewer colors. However, if your design has lots of colors, speak with our team and we will provide our expert recommendations for your project to ensure it turns out the way you want it to.

Use Your Logo Strategically

For starters, make sure your logo has a clear and visible placement on the design.

Since this shirt will represent your company, you’ll want to make sure that people can quickly see who you are. No one wants to stop and stare at a shirt for 5 minutes just to figure out which company it’s for—although we want to help you create a design so fire that people can’t look away from it.

Create Your Design in a Vector Format

Vector files are created with mathematical equations instead of pixels. This means that they can be scaled to any size without losing quality—which is essential for printed designs.

If you want your design to look good on a shirt (or anywhere else, for that matter), you need to create it in a vector format (AI or EPS). We recommend creating your vector file in Adobe Illustrator.

For more info, out our free guide on artwork preparation tips for custom apparel.

Follow Your Brand Guidelines

This is important for keeping up a consistent look for your brand. People should be able to see your shirt and quickly recognize it as yours.

Make Sure the Shirt is Comfortable

The shirt should be comfortable to wear. No one wants to be stuck in an itchy shirt all day!

Always Prioritize Quality

It’s better to spend a little extra to have high quality shirts that will last rather than a bunch of cheap shirts that will fall apart. You want your company to be known for having high quality products, so make sure your custom apparel is no different!

Now, you didn’t think Scrappy would leave you by yourself when it comes to making shirts your employees will love, did you? We’ve created this free guide on how to make your employees proud to wear your brand.

Why is Scrappy Apparel the Right Choice For My Custom Apparel Needs?

You’ve got your mind made up about creating custom company shirts. Now, it’s time to pick a custom apparel company to make you the best damn shirts you’ve ever seen. That’s where we come in.

Scrappy Apparel is the Best Screen Printing Company Because We:

1. Produce high-quality, soft-to-the-touch prints that will last wash after wash.

2. Source luxury-level materials to screen print on. Read about our Peruvian Pima Cotton.

3. Offer an extensive pre-production layout review process so you can be sure you love your shirts before you even see them!

4. Offer free shipping, folding, and poly bagging for all orders (because we love you!)

5. Have a team of rockstar Scrappy sales reps who will answer your questions and guide you through each step of the ordering process

6. Provide exceptional customer service to everyone we work with

7. Offer private labeling options for brands that are ready to scale to infinity and beyond

8. Can manufacture 10,000+ shirts without breaking a sweat

9. Deliver all orders with superhuman speed and accuracy. (But seriously, your order will never, ever arrive late.)

10. Have over 16 years of experience in the custom apparel industry, so you know you’re in good hands.

When it comes to creating custom company shirts, Scrappy Apparel is the right choice for you. We’ll make sure you’re 100% satisfied with your order before it even ships.

Ready to order your dream t-shirts? Let’s get this party started:

Aug 18 2022

How to Capitalize on Custom Apparel Trends

Posted on 18 Aug, 2022 by Samantha Warren

The U.S. eCommerce fashion industry has a projected market volume of approx. $305 billion by 2025, and you know what one of the driving factors of that growth is? Trends—which often develop from the influence of celebrities, bloggers, influencers, and social media. But this is good news for your business. You can learn how to sell more apparel by capitalizing on custom apparel trends.

Trends can bring in tons of business from people wanting to be… well, trendy.

Trends are fickle—they come and go. Since they don’t last for long, it’s important for businesses, marketing professionals, and even fashion designers to pay close attention to trends.

By understanding what’s trending, you can predict what might be popular in the future. You’ll become a clairvoyant for the apparel industry (which will give you a serious competitive advantage).

What is a Trend?

A trend is a pattern that is emerging in the market. It can be a new product, a change in consumer behavior, or even a new way of doing business. It can also simply be a meme, a sound, a celebrity, or even a dance.

If we’re honest, some trends are meaningful, and others are just a bit, uh, special (like everyone’s Shrek obsession and even that Andrew Tate guy).

How Can I Use Trends in My Apparel Business?

Custom apparel trends often follow other trends. As people become interested in one trend, they often start to look for similar things.

For example, if someone starts wearing a certain type of clothing because it’s in style, they may start to pay attention to other related trends.

By spotting and predicting trends, you can stock your inventory with graphics and designs that will fly off the shelves.

Fashion Trend Life Cycles

Just as people go through different stages in their lives, so do trends. To understand how a trend progresses, it’s important to know about a trend’s life cycle.

A trend’s life cycle consists of four main stages: birth, growth, maturity, and decline.

1. Birth:

This is the stage in which a trend is born. It’s the earliest stage of a trend’s life cycle, often characterized by low awareness and adoption. If you can identify these trends early on, so you can develop new garments to sell during the growth stage. (This is ideal!)

2. Growth:

A trend begins to gain traction in this stage. Awareness and adoption of the trend increase and spread. If you noticed the trend in the birth stage, you’ll get high traffic in this stage. If not, it is crucial to act quickly once a trend is in the growth stage to capitalize on it.

3. Maturity:

Now, the trend is widely accepted across consumer markets. It has reached its peak in this stage. You should have already purchased inventory for the trend at this point because your business will be booming in the maturity stage.

4. Decline:

This is the stage in which a trend starts to lose popularity. Awareness and adoption decrease, and the trend starts to fade away. Some trends eventually deteriorate so much that they never return, or we see trends come back decades later. (We’re going to talk all about that in next week’s email, so stay tuned!)

By understanding the stages of a trend’s life cycle, businesses can develop strategies for riding the wave of a trend and capitalizing on its popularity.

So, How Can You Identify Custom Apparel Trends?

We recommend keeping an eye on your competitors to see what they’re doing, using social media listening tools, and paying attention to what your customers are asking for.

Next, we’ll share a couple of tools and strategies you can use to identify trends online:

Google Trends

Google Trends is a public web facility based on Google Search that shows how often particular terms are searched relative to the total search volume across various regions of the world.

Google Trends also allows users to compare the relative popularity (based on data from Google) of multiple related topics over time.

For example, if you look up “custom apparel” on Google Trends, you can see any related topic or query associated with this term.

You can start to connect the dots to what people are looking for and how your brand can be the answer to their search.

Google Trends helps you gain insight into customer behavior and preferences. This is a great way to notice trends in their beginning stages.

Social Media Trends

Social media trends are important to businesses for a variety of reasons. First and foremost, they provide valuable insights into consumers’ interests.

This information can inform marketing and product development decisions, especially in the apparel business.

If you’re a savvy brand looking to stay ahead of the curve, then it’s important to know how to identify apparel trends on social media. Here are a few tips:

Pay Attention to Fashion Bloggers and Influencers

These people are always on the cutting edge of fashion. If you see them wearing something new, it could become a trend soon.

Keep an Eye on Celebrities

Celebrities are often trendsetters. If you see someone famous wearing a certain style of clothing, it may become popular.

Monitor Fashion-Related Hashtags

Hashtags are a great way to see what people are talking about. If you’re looking for new trends, pay attention to popular fashion hashtags on social media. On Instagram, you can follow specific hashtags so the top posts within that hashtag appear in your feed.

Custom Apparel Trends Come and Go, But Quality Never Goes Out of Style.

That’s why Scrappy Apparel is the best choice for your custom apparel project.

Whether you’re manufacturing apparel for your team or your clothing line, we will offer you luxury-level materials, high-grade inks, and a variety of cutting-edge garment patterns for you to choose from.

BTW, we’re not your average print shop. We’re a 100% online solution. You can complete the entire ordering process from home.

And if you opt for our private labeling and cut & sew manufacturing programs, you can take ownership of your custom apparel and make it truly custom.

Let us be your brand-building partners. We’re ready to get started when you are!

Aug 12 2022

The Benefits of Ordering T-Shirts in Bulk for Screen Printing

Posted on 12 Aug, 2022 by Samantha Warren

Have you ever noticed that Costco and BJ’s Wholesale stores sell most, if not all, of their items in bulk?

Have you also noticed that their bulk items are priced better than buying the same number of products one by one? This same concept applies in the custom apparel industry. Let’s talk about the power of buying t-shirts in bulk for screen printing!

Forget about the hassle of reordering your custom apparel t-shirts and say hello to one large order that solves all your custom apparel problems. Ordering custom apparel t-shirts in bulk can benefit your business by providing you with more inventory, less stress, and better savings.

These are three essentials you need when running a large business. We know this is the best deal you can get when it comes to ordering custom t-shirts and limiting any financial stress.

Let’s talk about why bulk is better, the specific benefits that come with ordering in bulk, and some extras you receive when you order with Scrappy Apparel. We want you to be stress-free because that’s the Scrappy way.

To Order in Bulk or to Not Order in Bulk… That is the Question.

Whether you’re looking to outfit your entire team or just want to stock up on some stylish swag, ordering t-shirts in bulk is always a good idea.

Not only will you save money on the cost per shirt, but you’ll also get the added benefit of having a few extras on hand in case of spills, accidents, rips, or new additions to your team. If that isn’t enough to get you excited, let us remind you of the time you’ll save with a bulk order. Totally amazing, right? After all, time is something we all need more of.

So, why does ordering in bulk come at a lower price than ordering individually? Well, in terms of custom apparel, there are two things you need to keep in mind: price per unit and total cost.

The price per unit is the cost of each individual shirt, while the total cost is the cost of all the t-shirts in the bundle. When you order t-shirts in bulk for screen printing, you’re able to get a lower price per unit when you buy more t-shirts at once.

When you don’t order in bulk, you get stuck in the endless cycle of placing another order, paying the not-discounted price again, and waiting for the t-shirts to arrive.

We think it’s safe for us to assume that as a high executive, team owner, organization leader, etc., you have more important tasks on your plate than reordering t-shirts every few months.

If you know you’ll need the shirts, your best bet is to order them in one batch. Of course, you will need a trustworthy custom apparel partner to make your screen printing dreams come true. (More on that later.)

Let’s Bulk Up on Benefits

At the end of the day, we want to make sure you learn why bulk is better, but we also want you to believe it! Here are just a few of the wins you’ll get when you order t-shirts in bulk for screen printing (cause there are a lot of Ws and basically no Ls):

Keep More Money in Your Pockets.

When you’re running a business, every dollar counts.

One of the biggest benefits of ordering t-shirts in bulk for screen printing is that you’ll save money. When you order t-shirts in smaller quantities, you’ll end up paying more per shirt. Who wants to spend more money on fewer items? No one.

Buying t-shirts in bulk can often be cheaper than buying them individually, and you’ll end up with more t-shirts ready to go for all your needs. Plus, if you order them from the right place, you can often get bulk discounts that make the deal even sweeter. That’s the power of saving with bulk orders.

At Scrappy Apparel, we offer price breaks at different numbers of shirts. For example, if you order 10,000 shirts, your cost per shirt will be drastically lower than if you only ordered 100.

Want details? Grab your free quote and we will get back to you with an estimate within 24 business hours.

More T-shirts, Fewer Problems

Another great benefit of ordering t-shirts in bulk is that you’ll end up with more t-shirts! Kind of obvious, isn’t it?

Well, this is perfect if you need a lot of t-shirts for an event or if you just want to have a few extra on hand. With bulk orders, you can be sure that you’ll have enough t-shirts to meet your needs. More t-shirts = less reordering. That’s a big win!

Here’s a scenario for you:

Let’s say you sell t-shirts through your e-commerce store. As we know, e-commerce sales can fluctuate. You want to be prepared if your brand goes viral on social media or your sales skyrocket one month. Generally, if customers are ready to buy, you want to have inventory on hand (unless you are building demand through scarcity).

Ordering t-shirts in bulk for screen printing will help you ensure you have the inventory you need when your brand becomes a massive success.

Imperfections are Nonexistent

When you order your custom designs in bulk, you increase your chances of getting the same perfect shirt throughout the whole order. Since bulk orders are produced at once, all of your t-shirts will be nearly identical throughout the entire order, limiting imperfections.

Imagine ordering some t-shirts and then having to order a few more because there weren’t enough. You risk the chance of the t-shirts looking different, even in the slightest.

When it comes to ordering in bulk with Scrappy, we send you pre-production layouts to make sure that everything is perfect before we manufacture your order. Our Brand Building Process (BBP) ensures that your order will turn out exactly how you imagined it would. No misprints. No missed details. No mistakes. We don’t skimp on quality!

Time is Money, People!

When you order t-shirts in bulk, you’ll save time too! As we know, time is money.

Ordering in small quantities can be time-consuming, especially if you’re trying to find the right shirt for each person. Every time you order, you have to pay again. You’ll also likely have to go through the entire ordering and approval process again. It’s not as simple as reordering the same batch of t-shirts in a few clicks.

Not only are you losing time, but you’re also losing money, and that’s a lose-lose. When you order in bulk, all you have to do is choose the t-shirt’s style and color and then place your order. It’s quick and easy, and there is no need to repeat it!

Fast and Free Shipping

We can’t speak for other companies, but when it comes to Scrappy Apparel (the best custom apparel company), you are guaranteed free shipping–every time. Your bulk order gets sent to your doorstep quickly and free of charge!

Deadlines are important to us (and if you’re running a business, we assume they are crucial for you too). That’s why we never miss deadlines. You can count on your order arriving at your doorstep on time, every single time.

If you’ve worked with custom apparel companies before, you may have heard excuse after excuse as to why your order won’t arrive on time. With us, you’ll never have to worry about that because your satisfaction is our top priority. Our turnaround times are 100% accurate, and you can count on your order to arrive by the delivery date.

Scrappy Apparel’s Fulfillment Services

Now that you’ve seen why ordering t-shirts in bulk is your best choice, we want to make your dream bulk order a reality with our amazing fulfillment services!

We work with a lot of the leading eCommerce fulfillment provider, to offer you full-service fulfillment: picking, packing, shipping, and storing your products.

If you have an eCommerce store, you may not want to worry about managing inventory and shipping products yourself. You can count on our team and partner to fulfill your customers’ orders with speed, accuracy, and utmost care.

Here’s the breakdown of what we can offer you:

1. You Can Focus on Your Business, Not on Inventory Management.

Managing inventory is hard work. It’s time-consuming, and if you don’t know what you’re doing, it can be expensive, too. When you use our fulfillment services, you can free up your time and money to focus on what you’re good at: running your business.

Your products will be stored in a safe, temperature-controlled environment, and our team will handle all the picking, packing, and shipping. After all, you have a brand to build! Stay in your zone of genius while we handle the fulfillment logistics for you.

2. You’ll Save Time and Money on Shipping and Delivery.

If you pack and ship every order yourself, it can take a lot of time (and money). With our fulfillment services, we’ll handle all of the packaging and shipping for you so you don’t have to worry about each individual shipping expense. We’ll even deliver the orders to your customers’ doorsteps. This means that you can focus on other aspects of your business, and leave the fulfillment to us.

Our delivery services are fast, reliable, and affordable. We’ll make sure that your customers receive their orders on time, every time. Plus, our services are scalable, so you can easily adjust as your business grows.

3. You Can Scale Your Business Easily with a Fulfillment Service.

Do you have your eyes set on enterprise-level goals? If you want to achieve big things with your small business, you need a fulfillment solution that can grow with you.

Scalability is key when you’re looking for a third-party logistics (3PL) provider. You need to partner with a company that has the resources and infrastructure in place to support your future growth.

Our fulfillment services are the perfect solution for businesses looking to scale. We have a world-class fulfillment center that is equipped to handle any volume of orders. Whether you’re shipping a few orders a week or a few thousand orders a day, we can handle it.

Plus, our fulfillment services are backed by our team of experts. Our team is here to help you every step of the way. We’ll work with you to ensure that your orders are fulfilled accurately and on time, every time.

4. You Can Spend More Time on What Matters Most in Your Business.

When you outsource your fulfillment to Scrappy Apparel, you can focus on the more important tasks in your business. That might mean spending more time on product development, marketing, or sales. It could also mean that you have more time to spend with your family and friends (because work-life balance matters too!)

5. You Can Improve Customer Satisfaction.

Outsourcing your fulfillment to Scrappy Apparel can also improve customer satisfaction. That’s because we are committed to providing the best possible experience for your customers. If there are any issues with an order, we will work quickly to resolve them. We’re on your side!

Our Fulfillment Partner

Scrappy Apparel works with tons of fulfillment companies that provide end-to-end order fulfillment services that are second to none. They have a team of experts who are passionate about products being delivered on time and in perfect condition. They are comprehensive and understand the importance of customer satisfaction, going above and beyond to make sure you’re happy with our service. Sounds like the perfect fit for us, right?

Services Include:

e-Commerce fulfillment
Subscription & batch fulfillment
Physical media
Kitting and assembly
And more!

Ordering T-shirts in Bulk for Screen Printing is the Best Choice

Whether you want to save time, money, stress, or all of the above, ordering in bulk is the right answer! Don’t fail yourself and your pockets, order your next set of amazing custom t-shirts in bulk for you and the whole gang.

When you’re ready, click below to get your free estimate. On top of bulk savings, we give you free estimates. We know. We’re just the best!

Ready to place your bulk screen printing order?

Aug 11 2022

SMS Marketing Tips from the Best Custom T-Shirt Company

Posted on 11 Aug, 2022 by Samantha Warren

Imagine this: you get a notification on your phone. It’s a text from the best custom t-shirt company.

You get excited. You open the message to see an awesome promotion you just can’t miss out on. You open the website, get your estimate, and BAM—just like that, you made a purchase.

SMS marketing campaigns have a 98% open rate. If visibility is your goal, SMS is your best bet.

In this digital era, people have their phones glued to their hands. Even the slightest ding attracts their attention, so why not use it to benefit your business?

SMS is uncharted territory for many brands. While email marketing is a red ocean filled with lots of competition, think of SMS as a blue ocean with a world of opportunity to “WOW” your target customers.

Are you intrigued yet? Let’s go over what SMS marketing is, why you should use it, and some best practices:

What is SMS marketing?

SMS marketing (a.k.a. short message service marketing) is the process of texting your customers promotions or news straight to their phone numbers.

SMS marketing allows you to be in direct communication with your customers using a brief, yet straightforward message that they’ll actually look at and read. This gives you a better chance of getting a sale if your SMS campaign is effective.

Why should you use SMS marketing?

Here are a few reasons:

SMS marketing is immediate.

This is helpful if you need to communicate urgent information to your customers, such as sales or special promotions.

Your customers will receive your message as soon as you send it, which means they are more likely to read it and buy one of your t-shirts. It’s also easier to access than an email, which may get lost in a crowded inbox.

There’s a reason why SMS is so popular for abandoned cart campaigns and other ecommerce messages—text messages just work.

SMS is personal.

Text messages have a personal feel that emails cannot match. Texting is like talking to a friend, whereas email can be more formal.

Personal is good, especially when it comes to marketing your custom apparel. You want your target customers to trust you. SMS can help you build that trust.

SMS is affordable.

You don’t need to spend a lot of money to reach your target audience.

There are no design or layout costs, and you don’t need to worry about print or postage. You can also automate your SMS campaigns, which saves you time and money.

SMS is a great way to share announcements or news.

Whether it be a new promotion, new product launch, or customer anniversaries, SMS allows you to announce the news in a quick and easy way.

You can also use SMS to remind your customers when certain sales are ending. This creates a sense of urgency and encourages them to take action.

SMS is measurable.

If measuring success is important to your business, SMS marketing is for you. You can track how many people open and click on your links, which helps you to gauge the effectiveness of your campaigns. Hell yeah.

Best practices for SMS marketing

Now that we’ve gone over the basics of SMS marketing, let’s go over some best practices to make sure your campaigns are successful:

Get permission first.

Before you start sending out mass texts, you need to get permission from your contacts first. This means adding an opt-in keyword to your marketing materials, such as “Text JOIN to 12345 to get exclusive offers.”

You should also make it easy for people to opt-out of your SMS campaigns. Add an opt-out keyword, such as “Text STOP to 12345 to stop receiving messages.”

Not only is this best practice, but it’s also the law. Businesses must obtain consent before sending marketing messages to customers.

Keep your messages short and sweet.

Since SMS messages are limited to 160 characters, it’s important to keep your messages short and sweet. Stick to the point and use simple language that your audience will understand.

Avoid using abbreviations or jargon because they can confuse some people. And always proofread your messages before you hit send!

Make sure your offer is valuable.

Your SMS campaigns will be more successful if you offer your contacts something valuable, such as a discount, free shipping, or early access to a new product.

Your offer needs to be relevant to your audience and it should be something that they would actually want. Otherwise, you’re just wasting their time.

Run an abandoned cart campaign.

Abandoned cart campaigns are one of the most effective ways to use SMS marketing. You can send a text message to customers who have abandoned their shopping cart, which reminds them to finish their purchase.

Add a call-to-action (CTA).

If you’re going to send out a message, make sure there’s a strong CTA. Tell your customers what you want them to do. (That’s the only way they’ll know.)

Test your campaign before you send it to your customers.

So, you’ve set up your SMS campaign, drafted out your message, and now you’re ready to send.

Hold your horses! Test the message with your own number first to make sure everything works.

We don’t want any spelling mistakes, dead-end links, or other SMS mishaps, do we?

Ready to text your customers?

SMS marketing is a great way to reach out to your customers and promote your business. Just make sure to follow the best practices and you’ll be on your way to success!

And before we forget, did we mention we’re the best t-shirt printing company? If you need custom shirts for your business or e-commerce store, we’re the ones to call.

Scrappy Apparel is a bulk manufacturer of custom apparel. We offer luxury-quality products at pocket-friendly prices. We fold each shirt, polybag it, and ship it to your doorstep for free! And with our private labeling services, you can take true ownership of your custom apparel.

If you’re ready to work with the best t-shirt printing company on your custom apparel project, you know what to do next: