Let’s talk about Bad Bunny’s WWE stint and how it has impacted the world of entertainment.

If you’re not already familiar, Bad Bunny, who was named Billboard’s Top Artist of the Year in 2022, has not only conquered the music scene but has also stepped into the world of professional wrestling.

So, how does Bad Bunny’s popularity impact sales for WWE Shop, the official online store of the WWE? Let’s discuss!

From Billboards to Backlash

Just a little while ago, on May 6, 2023, Bad Bunny headlined WWE Backlash, which was held at the iconic Coliseo de Puerto Rico José Miguel Agrelot in San Juan, Puerto Rico. The event was an absolute spectacle, and Bad Bunny’s star power shone brightly in the wrestling ring.

Now, here’s where things get interesting.

Bad Bunny’s popularity as a musician has seamlessly translated into his involvement with WWE, and this has had a significant impact on his merchandise sales on WWE Shop. We’re not talking about just a slight boost here—we’re talking about a meteoric rise.

In 2021, his apparel line was a top seller on WWE Shop. Bad Bunny’s involvement with WWE has been a major success and has opened up the possibility for more music-sports crossovers in the future.

His crossover into professional wrestling has also helped to introduce WWE to a wider audience, including those who may not have known about the sport before. This type of exposure has opened up new opportunities for both musicians and professional wrestlers alike.

Bad Bunny’s fan base stretches far and wide, encompassing both music enthusiasts and wrestling aficionados. By entering the wrestling ring, he has captured the attention of a whole new audience.

The WWE x Bad Bunny apparel is at the intersection of this crossover, and it has been profitable for everyone involved.

What is Co-Branding, and How Can Modern Apparel Entrepreneurs Leverage It?

Co-branding is when two or more brands join forces to create a new product or undertake a marketing initiative. It’s a collaboration where the combined strength and appeal of the involved brands can create a mutually beneficial outcome. The goal is to leverage each other’s brand equity, customer base, and market positioning to enhance the overall value and perception of the co-branded product or campaign.

In Bad Bunny’s case, co-branding has proven to be an effective way to connect with fans who may have only been familiar with his music. By introducing them to professional wrestling, he has been able to expand his fan base and increase sales of his merchandise.

Is Co-Branding Always Effective?

While co-branding can be a highly effective strategy, it requires careful consideration.

The success of co-branding hinges on the compatibility and synergy between the partnering brands. If the brands have differing target markets, values, or brand images that clash rather than complement each other, the co-branded effort may fall flat. It’s crucial to make sure the partnership makes sense.

It’s also important to consider the potential risks and challenges associated with co-branding. If one brand faces a PR crisis or falls out of favor with consumers, it could negatively impact the co-branded venture.

If done correctly, however, this strategy can be powerful for apparel entrepreneurs, just as it has been for Bad Bunny and the WWE.

Examples of Other Successful Music x Apparel Crossovers

We’ve seen many other famous musicians cross over into the apparel world with massive success. Here are a couple of examples:

 

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Justin Bieber x Crocs

Remember when Justin Bieber teamed up with Crocs?

Back in October 2020, Bieber’s fashion label, Drew House, teamed up with Crocs for the first drop. They released a pair of yellow clogs, and they sold out in just minutes! Talk about crazy demand.

Then, in March 2021, they did it again! Bieber and Crocs came together for a second collaboration. This time, they introduced lavender clogs you could customize with colorful shoe pins called “Jibbitz charms.”

The collaboration has been a game-changer for Crocs. It’s helped them achieve record-breaking sales. They’re riding the wave of success, thanks to Justin Bieber’s star power.

Selena Gomez x Coach

Selena Gomez’s partnership with Coach was a major hit. Selena Gomez became a brand ambassador and designer for Coach in 2016 with a $10 million deal.

Since then, Coach has seen a significant boost in their social media following. They’ve experienced a 50% increase in followers year over year, and an impressive 81% increase in average likes on social media. It’s clear that Gomez’s involvement has helped Coach gain popularity and connect with users online.

When Gomez released her self-designed bag, called the “Selena Grace” handbag, Coach’s stock prices actually went up by 2% the very next day.

The Selena Gomez x Coach partnership is the epitome of a powerful celebrity collaboration.

How to Leverage the Power of Influence as an Apparel Brand

Bad Bunny’s success in the world of music and sports is definitely inspiring. So, what can we learn from his story?

Collaborating with celebrities and influencers in your industry can be a great way to reach new customers, increase your sales, and build loyalty with existing ones. Whether you’re looking for someone to promote your products or to design something exclusive for your brand, partnering with the right person can make all the difference.

Before making any decisions, make sure you do your research. Identify the type of influencer that’s right for your brand, and make sure they align with your company values. Also, determine the most effective way to communicate with them.

When done correctly, leveraging influence can be a powerful tool for apparel entrepreneurs. Just look at Bad Bunny—he’s proven that a successful crossover into another industry can open up new business opportunities.

Manufacture Your Next Bestselling Garment with Scrappy Apparel!

Whether you need screen printed t-shirts, sublimated sportswear, or cut-and-sew masterpieces, Scrappy Apparel has the resources you need to manufacture your next bestselling garment.

You can count on our team to provide luxury-level products and unparalleled customer service. We have the experience, capacity, and knowledge to help you get the job done right—every time.

We offer:

• Turnkey apparel solutions for brands that need low MOQs and reliable production processes
• High-volume apparel solutions for brands that need to turn around large quantities of garments quickly while maintaining the same quality your customers expect

Our team is ready to help your brand succeed.

Ready to Begin Your Project?

Whether you’re into astrology or not, you can’t ignore that astrology-themed apparel has become a major trend in recent years. Although we’re not necessarily suggesting that you release a line of celestial designs, it’s important to understand why movements like this exist so you can forecast future trends.

Astrology is a complex and ancient practice, but the main idea behind it is that the positioning of celestial bodies influences our personalities at the time of our birth. As a result, people are often interested in learning more about their zodiac sign and its associated traits.

According to a YouGov poll conducted in April 2022, one in four Americans surveyed said they believe in astrology. This data indicates that astrology has become a part of contemporary culture, and the trend is not slowing down anytime soon. Today, you see constellation prints, zodiac sign t-shirts, and even horoscope-inspired jewelry online, in-store, and on the streets.

So, what launched this trend out of this world? Let’s examine the most prominent reasons and takeaways from each one.

Marketing to a Niche Interest

As mentioned previously, this fashion trend is heavily driven by the content surrounding astrology. Companies realize that a large and passionate audience is deeply interested in their zodiac signs and horoscope predictions. To tap into this market, companies have released apparel designs featuring constellations and other astrological symbols which appeal directly to these consumers.

When selling apparel to a niche market, there is less competition. Fewer companies offer the same exact products. This allows you to stand out and better serve your audience. Catering to the specific needs of a niche market helps build strong customer relationships and brand loyalty. When you understand and meet the requirements of your target market, they are more likely to stay loyal to your brand.

It’s also worth noting that focusing on a narrow market allows for better utilization of marketing resources, enabling faster product development and the creation of a devoted customer base.

Many zodiac-themed garments are all identical except for the symbols and colors, which simplifies product creation.

The Mass Appeal of Individuality

At its core, astrological-themed apparel is about expressing one’s individualism. People want to stand out and be unique. Especially in American culture, individuality is highly valued and admired. Millennial and Gen-Z consumers in the U.S. are drawn to expressing their individual spirit.

Every zodiac sign is associated with different personality traits and characteristics. Astrology-themed apparel allows people to express these traits. The idea of creating your own identity has been popularized by social media. Platforms like Instagram and TikTok have made it easier for people to express themselves and be creative.

By wearing something that reflects their individuality, people can communicate who they are without saying a word.

Many independent merchants on Etsy and Amazon sell zodiac-themed apparel.

Gift-Giving and Memories

Astrology-themed apparel has become a popular choice for gift-giving, and it’s easy to see why. When the holidays roll around, you can find countless Amazon merchants, Etsy sellers, and independent boutiques offering astrology-themed apparel and accessories.

When you give someone astrology-themed apparel, you’re offering them something that holds personal meaning and significance. By tailoring the gift to the recipient’s zodiac sign or astrological interests, you demonstrate thoughtfulness and consideration.

Astrology-themed apparel as a gift also provides an opportunity for the recipient to explore their astrological interests further. It may spark curiosity and encourage them to delve deeper into the world of astrology, leading to self-discovery and personal growth.

The Pulp Girls is an Instagram page that often features zodiac art. The artists behind the page sell the prints on t-shirts and other apparel.

Social Media Influence

In today’s digital age, social media platforms have become powerful vehicles for trends and cultural phenomena. Astrology, with its intriguing and mystical appeal, has found a thriving space on social media, captivating the attention of millions.

Astrology influencers and content creators share daily horoscopes, zodiac memes, and in-depth astrological analyses, creating a community of enthusiasts. As a result, people are increasingly drawn to astrology and eager to incorporate it into their lives.

Social media provides a platform for individuals to share their astrology-themed outfits, creating a cycle of inspiration and influence. Seeing others incorporate astrology into their fashion choices can motivate others to do the same. This digital exchange of ideas and visuals fuels the growing interest in astrology-themed apparel and solidifies its popularity.

The visual nature of social media content has contributed to the rise of astrology-themed apparel as a fashionable and expressive choice. It’s an exciting symbiotic relationship between social media influence and the fascination with astrology that continues to shape our cultural landscape.

What We Can Learn

As an apparel entrepreneur, it’s important to be mindful of the trends that shape our culture and drive consumer demand. Here are some key takeaways from today’s analysis of astrology apparel:

Related Niche Markets Hold Untapped Opportunities

Even when a niche market becomes saturated, you can identify neighboring markets and capitalize on their unexplored opportunities.

Here’s a hypothetical scenario: You already have a successful astrology apparel line. To expand your customer base, you could offer accessories and apparel inspired by other related markets, such as yoga and meditation. By doing so, you create additional avenues for customers to express themselves and find meaning in the things they wear.

Pay Attention to Cultural and Generational Shifts

The emphasis on individualism among Millennials and Gen-Z is an indicator that astrology apparel will perform well within those markets. As an apparel entrepreneur, you can take notice of these shifts to predict the types of apparel these audiences will gravitate toward. Then, you can create products that appeal to their values.

Analyze Gift-Giving Patterns, Especially Around Key Holidays

By examining gifting trends, consumer behavior, and preferences for personalized items, entrepreneurs can anticipate similar trends in the market and develop apparel that holds personal meaning for recipients.

Market research and surveys can provide valuable insights into consumer sentiments and gift-giving patterns. Here are a few resources we find helpful:

• Pew Research Center
• Attest
• Google Trends

Keep an Eye on Social Media

Monitoring the activities of style influencers and content creators can provide insights into emerging designs and styles that resonate with the target audience. By identifying trends, you can make sure your apparel is up-to-date and reflects the latest styles.

By taking these insights to heart, you can better position your apparel business for success and provide products that speak to the hearts of consumers.

Will you join in on the latest trend, or will you even start your own? The possibilities are endless.

Bring Your Dream Garment to Life with Scrappy Apparel

Have you identified a trend that’s ripe for the taking? We want to help your brand tap into it. At Scrappy Apparel, we offer:

• Turnkey apparel solutions for brands that need low MOQs, retail-ready garments, and reliable manufacturing services
• High-volume apparel solutions for established brands that are ready to scale up production while lowering costs
• 3PL solutions so we can take logistics and fulfillment off your hands
• Private labeling to give you true ownership of your custom apparel

You can count on us to be your trusted manufacturing and fulfillment partner for years to come. We’re passionate about helping brands like yours succeed.

Ready to Begin Your Project?

In honor of Mental Health Awareness Month, it’s time to reflect on the progress we’ve made as a society to break the stigma surrounding mental health.

As more individuals—including prominent figures like celebrities and influencers—openly share their personal experiences with mental health challenges, the conversation has become increasingly destigmatized.

This rise of mental health apparel in recent years has also provided more momentum to the movement.Today, we’ll examine the growing popularity of mental health apparel, especially among younger generations.

We’ll also examine its possibilities for encouraging mental health dialogue, as well as strategies for making these items even more successful at raising awareness.

 

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A post shared by Don’t Skip Therapy (@dontskiptherapy)

The Rise of Mental Health Apparel

In recent years, there’s been a notable increase in the sale of apparel specifically tailored to mental health topics.

This surge can be attributed to both a growing movement to actively engage in conversations that challenge societal stigmas, and the desire to promote mental health and overall wellness. In fact, in 2021 McKinsey estimated the global wellness market had reached over $1.5 trillion, with annual growth between 5-10%.

It seems that younger generations, in particular, are driving this trend. In 2022, around 70% of millennial and Gen Z consumers surveyed in the US and the UK indicated that they were likely to buy products focused on mental health and wellness.

The rise of mental health apparel has also been closely linked to the growing number of celebrities and influencers who openly discuss their struggles with mental health.

By sharing their experiences, these public figures have helped destigmatize and even normalize conversations around mental health challenges, further encouraging their fans and followers to join the movement.

Given younger generations’ heightened exposure to social media and celebrity influence, clothing featuring supportive messages, symbols, and designs has also emerged as a popular way to express solidarity in promoting mental health.

The Potential Benefits of Mental Health Apparel

Mental health apparel can help raise awareness and destigmatize mental health issues by:

Encouraging Conversations

Wearing mental health-themed clothing can act as a conversation starter, prompting discussions about personal challenges and experiences.

By openly displaying supportive messages and designs, individuals invite others to engage in meaningful dialogue to foster understanding and empathy.

Promoting Self-Expression

Mental health apparel also allows individuals to creatively share their stories and openly express their emotions and experiences.

Fostering a Sense of Community

By wearing mental health apparel, individuals signal both their commitment to breaking the stigma and their support for those affected by mental health challenges.

This shared mission can help create a sense of belonging and camaraderie among those who may otherwise feel isolated or misunderstood.

Raising Awareness and Funds

Another upside of mental health apparel is that it often supports charitable initiatives and non-profit organizations dedicated to providing mental health resources and services.

Consumers can help raise funds and increase visibility for these causes by purchasing and wearing these products.

Strategies for Success

Creating effective and impactful mental health apparel requires thoughtful planning and execution. But if done right, the benefits can be enormous.

 

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A post shared by IDONTMIND (@idontmind)

For example, Mental Health America’s IDONTMIND campaign has raised over $500,000 for mental health organizations since launching in 2017.

As one of our incredible customers, IDONTMIND has continuously used custom apparel that promotes mental health awareness to further its cause.

Read more about our collaboration in our interview with Eddie, Co-Founder of IDONTMIND.

Here are some specific strategies your brand can also adopt for success:

Partner with Mental Health Organizations

Collaborating with reputable mental health organizations or advocacy groups can ensure that your messaging is accurate, sensitive, and supportive. These partnerships also lend credibility to your brand and further demonstrate your commitment to making a positive impact on mental health awareness.

Use Inclusive or Identifiable Messaging

Adopt inclusive or identifiable language and imagery to ensure your apparel appeals to a diverse audience. For instance, IDONTMIND intentionally used the phrase “I Don’t Mind” on their shirts to prompt questions and conversations.

Using thoughtful messaging ensures that products both resonate with a broad range of individuals and open the door for deeper conversations about mental health.

Prioritize Quality

Durable, high-quality products are more likely to be well-received by consumers. By investing in better production practices, you demonstrate your business’ commitment to its customers and community.

Leverage Social Media and Your Local Community

Use social media platforms to showcase your mental health apparel, share stories, and engage with your customers. You can also partner with other local organizations and community members to amplify your message and reach a wider audience.

Measure Impact and Gather Feedback

Continuously evaluate the effectiveness of your mental health apparel by gathering feedback from customers and tracking sales data.

This information can help you refine your products, messaging, and marketing strategies to maximize your impact on promoting mental health awareness.

Choose the Right Manufacturing Partner

Collaborate with a reliable manufacturing partner, such as Scrappy Apparel, to ensure high-quality products and timely delivery. This frees up time for you to focus on promoting awareness and supporting mental health initiatives.

 

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A post shared by HAVE A STRONG DAY.® (@haveastrongday)

Start a Movement with Custom Apparel

As demonstrated through the success of the IDONTMIND campaign, custom apparel has emerged as a powerful tool in breaking the stigma and changing the conversation around mental health.

By encouraging open dialogue, promoting self-expression, and fostering a sense of community, clothing can play a huge part in breaking down barriers and destigmatizing mental health challenges.

Breaking the stigma around mental health is a powerful movement, and your brand can be part of this change. But to create impactful mental health apparel, you’ll need a reliable and experienced manufacturing partner.

That’s where Scrappy Apparel comes into play. We’re dedicated to helping your business create luxury-level clothing with our turnkey and high-volume apparel solutions. We even offer a private labeling program so you can take true ownership of the apparel with your brand name and logo on it.

Ready to Work With Scrappy Apparel to Amplify Your Message?

Let’s work together to create impactful apparel and make a positive change in the world, one garment at a time!

May the Fourth be with you! As Star Wars fans around the world celebrate the unofficial holiday of Star Wars Day, it’s clear that the iconic franchise has a cult-like following that spans generations.

With 11 feature films, several animated series, and countless books and comics, Star Wars has become a phenomenon that is ingrained in popular culture.

Beyond its compelling storyline, the franchise has also built a massive apparel empire that has taken the fashion world by storm. From t-shirts to socks and sweatshirts, Star Wars-inspired clothing has become a staple in pop culture fashion.

Let’s analyze the powerful strategies that propelled the Star Wars apparel business to new heights.

The Success of Star Wars Merchandise

According to a 2015 article by Vox, the Star Wars franchise generated over $32 billion in revenue in the 38 years prior. A sizable chunk of those earnings came from merchandise sales.

The Walt Disney Company, of course, is one of the largest vendors of Star Wars products. Disney acquired Lucasfilm, the company behind Star Wars, in 2012 for $4 billion.

Hasbro has also renewed its relationship with Lucasfilm, extending its Star Wars license and tacking on a new deal for the Indiana Jones franchise. Other companies such as Electronic Arts and Galoob Toys have also made big money from Star Wars due to full-circle branding and promotional efforts that accompany major movie releases.

With so much success, it is no wonder why so many companies are eager to get involved with the Star Wars franchise.

The LEGO Star Wars Empire

For over two decades, the partnership between LEGO and Star Wars has been a resounding success. Since 1999, when the two companies first teamed up to bring the Star Wars galaxy to life, they have created over 74 sets of LEGO Star Wars products that have become beloved by fans all over the world.

This collaboration has also helped increase the popularity of Star Wars clothing and merchandise, as well as to introduce a new generation of fans to the franchise.

Apparel is part of the LEGO x Star Wars equation, too. There are clothing and accessories available for purchase via major retailers such as Amazon, Walmart, and Target.

Star Wars Video Games

Star Wars video games have been a major success since the first game was released in 1982. Since then, there have been numerous titles released across multiple platforms and genres, from action-adventure to role-playing games.

One of the most iconic Star Wars games ever released is Star Wars Battlefront II, which was praised for its graphics and gameplay when it was initially released. The Lego Star Wars series has also been a major success, with six titles released since 2005. The Lego Star Wars games are known for their humorous take on the Star Wars universe and their fun gameplay.

Most Star Wars video games have proved to be extremely successful. The success of Star Wars video games has only grown over time and continues to be an important part of the franchise’s legacy.

It seems that nearly every vertical of the Star Wars business model folds apparel into its strategy. Today, you can buy video game inspired Star Wars apparel at Gamestop and other retailers.

The Importance of Striking While the Iron is Hot

The Star Wars merchandise empire has been incredibly successful, and a large part of that is due to its ability to capitalize on the attention surrounding movie releases.

When a new Star Wars movie comes out, fans rush to buy merchandise related to the film, creating an opportunity for the empire to make sales.

By striking while the iron was hot and quickly releasing lots of merchandise, they were able to take advantage of the hype surrounding each release and generate lots of additional revenue.

Andy Warhol once said: “In the future, everyone will be world-famous for 15 minutes.” This has become increasingly true as everyone’s attention spans have become shorter and shorter. Therefore, it’s more important than ever to capitalize on hype quickly.

May the Style Be With You

Selling branded clothing is an excellent way to not only make money but also raise awareness for your brand and give your fans something great to enjoy.

Through custom apparel with your logo or slogan, you can create something truly unique that customers will recognize and remember. Not only does selling branded clothing help spread the word about what you have to offer, it can be a fantastic way to raise revenue for your business.

Get Light Years Ahead of Your Competitors with Cutting-Edge Manufacturing and Fulfillment Solutions

Scrappy Apparel produces clothing to the highest standards, using only premium materials with top-notch printing processes.

We offer turnkey apparel solutions for brands that are just starting out and need low MOQs. On the flip side, our high-volume apparel solutions are optimized for brands that are ready to majorly scale up and need a reliable manufacturing partner they’ll never outgrow.

There’s more than one way to partner with us, too. If you need help with inventory management and fulfillment, our 3PL program will take those tasks off your plate so you can focus on growing your business.

If you’re looking for custom apparel manufacturing services that will help you stand out from the crowd, Scrappy Apparel is the best choice. Request your free quote today to strike back against boring fashion!

Ready to Begin Your Project?

Whether you enjoy modern video games or prefer a match of good old-fashioned checkers, you can’t deny how powerful the gaming industry is in 2023. The global esports market was valued at $1.22 billion in 2021, and it’s projected to grow to $5.48 billion by 2029.

Professional video game tournaments have become some of the world’s biggest events, with teams competing for million-dollar prize pools. Brands are taking notice and sponsorships are skyrocketing as a result.

With billions of dollars at stake, it’s not just fun and games. Grab your controller and get ready for an epic journey into the lucrative world of gaming merchandise.

The History and Evolution of Video Game Merchandise

The origins of video game merchandise can be traced back to the early ’80s. Classic games like Pac-Man and Donkey Kong were some of the first games to offer merchandise.

In the beginning, these items were limited to simple novelties like stickers, keychains, and action figures. You couldn’t really find them in mainstream stores, either. They were primarily sold in specialty stores and gaming retailers.

In the ’90s, the gaming merchandise industry started to pick up speed. That’s when we started to see t-shirts, hats, and other accessories play a bigger role in the industry. Gaming-themed clothing became a staple accessory in the urban fashion scene.

Today, video game merchandise includes a much wider range of items. We’ve even seen prominent fashion brands collaborate with some of the most popular games in the world! For example:

• Ralph Lauren x Fortnite
• Balmain x Pokémon
• Gucci x Roblox Metaverse

What do these fashion powerhouses and video game companies have in common? Well, they’re both highly influential and interested in making money, so the collaborations make perfect sense in our opinion.

How Streamers Make Money Selling Apparel

Have you ever heard someone talk about being a “streamer” and wondered what on Earth they’re going on about? Well, live streaming is an increasingly popular form of content creation on platforms like Twitch and YouTube.

The people who create these streams are called “streamers.” They have become some of the most influential people in the gaming industry. These streamers have amassed a substantial following, and their fans are always eager to show their support.

Streamers often partner with brands and retailers to create custom clothing lines, which have proven to be extremely popular with their fanbases. But how much money can you make from selling streamer apparel?

Some streamers make anywhere from $50 to $1500 per month, while others make tens of thousands. It’s important to remember that high sales don’t always result in high profits. Last year, gaming star Sykkuno opened up about his merch launch by saying that his profit margins were “absolutely garbage” after selling out his items.

Even if you have a large fanbase and make big sales, you need to factor in the cost of manufacturing, inventory management, and shipping when calculating your profits. It’s just as important to ensure you have the right partner to help you navigate the complexities of running a merchandise business.

Types of Video Game Apparel Available

The gaming world has come a long way since the days of Pac-Man. Here are some of the most popular gaming apparel items you could consider selling to this hot market:

Examples from Syndicate’s online store

T-Shirts

T-shirts are a staple in the gaming community, with designs ranging from funny to geeky. They’re also great for promoting your brand or the streamer you’re collaborating with.

Examples from MrBeast’s online store

Hoodies

Hoodies and sweaters are a great option for gaming marathons. Designs come in a variety of colors and styles, ranging from classic pullovers to stylish zip-up hoodies.

Example from Ali-A’s online store

Hats

Hats will never go out of style. Baseball caps, trucker hats, snapbacks, and beanies with iconic gaming logos are popular items in the gaming merchandise market.

How Scrappy Can Help You Manufacture and Sell Gaming-Themed Apparel

There’s never been a better time to tap into the market of video game lovers. They’re ready to buy—that’s for sure.

However, amping up production and shipping for gaming apparel can be tricky. You need to make sure you have the right manufacturing partner who can meet your needs.

Here’s how Scrappy Apparel can help:

Scalable Apparel Manufacturing

We offer both turnkey and high-volume apparel solutions to serve businesses of all sizes.

• Our turnkey approach is best for brands that need low MOQs, retail-ready garments, streamlined production, and error-free deliveries.
• Our high-volume solution is for established brands that are ready to scale to infinity in beyond. We provide the infrastructure and resources to help you fulfill large ongoing orders with ease and speed.

Our Fulfillment Program

Our expert team is excited to offer an apparel-first 3PL program.

Are you tired of dealing with the hassle of managing your own inventory and shipping logistics? If so, we can take those tasks off your plate!

We’ll keep your garments in a dedicated warehouse space, complete with all the bells and whistles for seamless inventory management and shipping. And the best part? There are no implementation fees or monthly management fees to worry about.

Our 5-star account management team will answer any questions you have along the way. You’ll get real-time tracking and online inventory management, so you always know exactly what’s going on with your products. And of course, you get custom packing slips and shipping labels to make your brand stand out.

Reach out to us today if you’re ready to take your video game apparel business to the next level. Our experts are ready to help you every step of the way—from manufacturing to delivery.

Ready to Begin Your Project?

If you scroll through social media every day, you might already know we’re in the midst of Coachella season. Have you ever wondered how music festivals generate millions of dollars in revenue beyond ticket sales?

You’ve probably guessed it: T-shirts!

Music festival t-shirts have come a long way throughout the decades. They’ve evolved from simple commemorative souvenirs to highly sought-after fashion items, and they play a key role in each festival’s branding and marketing strategies.

If you’re interested in learning how these events create hype for their merch and turn it into cash, keep reading!

Uncovering the Origin of Festival T-Shirts

We did our research and tried to find out the origin of the very first music festival t-shirt. However, there isn’t really a consensus about where the trend started.

It’s most likely that music festival t-shirts originated from Woodstock in the ‘60s.

Woodstock organizers didn’t anticipate the turnout at the event in 1969. (This was at the beginning of modern music festival culture—think of Woodstock as the grandfather of the Coachella and Ultra we know today.)

Woodstock was held at the height of the Vietnam War. The event allowed people to escape from the horrors of war and join together in the spirit of peace, love, and understanding.

Woodstock was more than just a music festival. It was a celebration of community, of coming together as one.

Long story short, the Woodstock organizers planned for 50,000 people to show up. In reality, there were about 400,000 attendees. You get the picture.

Woodstock decided to produce t-shirts featuring the festival’s logo and sell them to attendees as a way to commemorate the historic event.

The shirts generated significant revenue for the festival organizers. This success prompted other music festivals to follow suit and begin selling their own t-shirts.

Evolving Into Modern-Day Fashion Statements

In the early days of music festivals, t-shirts were primarily sold at the event itself and were often simple designs with the festival logo and lineup on them. However, as music festivals became more popular, t-shirts began to evolve as well.

In the ‘80s and ‘90s, music festival t-shirts took on a new life as fashion items. Grunge fashion and alternative rock music both gained popularity—and t-shirts became a staple for both.

Fast forward to today. With the rise of streetwear and the popularity of vintage clothing, music festival t-shirts have become collectors’ items.

Some people search far and wide for historic shirts from iconic festivals such as Woodstock. There’s a whole market for vintage t-shirts, just like vinyl records.

One of the key drivers of the festival t-shirt industry is the increasing popularity of music festivals themselves. In the early 2000s, music festivals were still a relatively niche market, with a few major events like Coachella and Bonnaroo drawing large crowds but many others struggling to attract attendees.

Today, events like Tomorrowland and Electric Daisy Carnival (EDC) attract 100,000+ attendees every year. That’s a massive target market for merch sales!

Down to Business: How Modern Festivals Monetize T-Shirts

If you’ve been in our world for long enough, you already know there’s a lot that goes into making a t-shirt.

You can’t just slap a design on it and call it a day. Here are a few of the strategies festivals use to increase t-shirt sales:

Branding and Marketing

Every shirt turns the wearer into a walking billboard. It’s a phenomenal branding opportunity for both the event and the performers.

By strategically placing the festival’s name and logo in a prominent area of the t-shirt, such as the front or back, festival organizers can create a strong association between the festival and the garment.

This creates a sense of excitement and anticipation for the festival, encouraging attendees to purchase new t-shirts and continue to promote the event even after it has ended.

Exclusive Design and Limited Availability

Festivals often create unique designs for their t-shirts that are only available during the event. By limiting their availability, organizers can increase demand and create a higher perceived value.

Online Sales

Exclusivity is one strategy, but evergreen availability is another. Festivals can increase revenue by selling t-shirts online both before and after the event. This creates a longer selling season and increases exposure to a broader audience who may not have attended the festival but still want to support the brand.

Package Deals

Festivals frequently offer package deals where the price of a t-shirt is bundled with the price of the ticket or other festival merchandise. This encourages attendees to purchase all of their festival-related items at once, increasing revenue and creating a sense of loyalty to the event.

Celebrity Endorsement

Some festivals collaborate with high-profile celebrities or influencers to promote their t-shirts. This can create a buzz and generate hype around the festival, drawing in more attendees and increasing t-shirt sales.

Freebies and Giveaways

Festivals can give away free t-shirts as part of a larger promotion, such as offering a shirt with the purchase of a VIP ticket or running a social media contest.

Examples of Successful Festival Merchandising Campaigns

In recent years, festivals have shown that creative and unique merchandising campaigns can have a significant impact on revenue and brand recognition.

By offering a variety of products and designs, festivals can attract a wide range of customers who want to support the event and take home a memorable souvenir from the experience.

Let’s look at some examples!

Coachella

Coachella is known for its highly sought-after festival t-shirts, which feature new designs each year. The brand also sells hats and bandanas.

Bonnaroo

Bonnaroo has a wide range of merchandise in its online store, including t-shirt designs from previous events.

Electric Daisy Carnival (EDC)

EDC’s parent company Insomniac has an extensive online store that features t-shirts and other merch from its events.

Interested in Selling T-Shirts to Promote Your Event?

At Scrappy Apparel, we know just how impactful custom-made t-shirts can be for events or festivals. We’ll work with you to bring your one-of-a-kind vision to life and produce shirts that are sure to turn heads in a sea of people.

We help brands of all sizes—from small businesses to enterprises. Scrappy offers turnkey apparel solutions for growing brands and high-volume apparel solutions for established brands that are ready to scale like crazy.

Our experts will help you make all the right decisions for your project based on your order quantity, budget, and goals. All you need to do is prepare your designs and request an estimate from our team. We’ll guide you through the rest!

Ready to Begin Your Project?

We all know that movie stars have a huge impact on fashion and style. From Audrey Hepburn’s little black dress in Breakfast at Tiffany’s to Marilyn Monroe’s white dress in The Seven Year Itch, the silver screen has inspired some of the most iconic fashion trends in history.

As an apparel company that’s always on the lookout for the latest trends and styles, we appreciate the impact that movie stars have had on fashion trends over the years. In this email, we’ll explore 10 movie stars who not only left their mark on the big screen but have also had a lasting impact on the world of fashion.

Without further ado, let’s take a journey through some of the most stylish moments in cinema history!

 

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1. Audrey Hepburn – Little Black Dress

Did you know that Audrey Hepburn’s little black dress in the legendary movie Breakfast at Tiffany’s is undoubtedly one of the most unforgettable fashion moments in the history of cinema?

Givenchy designed the outfit, which was a simplistic yet exquisite black sheath dress that was meticulously tailored to embody the elegance and grace of Hepburn’s charming persona.

 

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2. Marlon Brando – T-Shirt and Jeans Combo

Marlon Brando’s t-shirt and jeans combo in A Streetcar Named Desire revolutionized the fashion industry and became a symbol of rebellion and coolness.

Brando’s style in the movie contrasted with the popular clean and pressed look at the time. He decided to go with a white t-shirt, raw denim jeans, leather jacket, and combat boots, which was a look that was laidback, rugged, and undeniably masculine. It was a complete departure from the traditional and polished style of Hollywood actors.

Young men across the country were mesmerized by the outfit and immediately wanted to copy it. It’s no surprise that even today, people still point to this outfit as one of the most brilliant and timeless fashion moments in history.

 

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3. John Travolta – White Suit

Have you seen the movie Saturday Night Fever starring John Travolta? If you haven’t, you’re missing out on one of the most iconic style moments of the ’70s!

Travolta’s character, Tony Manero, wore a stunning white suit that caused quite a stir. It was designed by the one and only Giorgio Armani, who is renowned in the fashion industry.

The white suit had a unique mix of simplicity and sophistication, exuding confidence with every step. It became a hallmark of the disco era’s style. To this day, it remains a fashion favorite for many.

 

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4. Marilyn Monroe – Iconic White Dress

Marilyn Monroe proves that a little white dress can be just as much of a moment as a little black dress.

Monroe’s white halter-neck dress in The Seven Year Itch is a fashion moment that has stood the test of time.

The dress itself symbolizes everything about the glamour and femininity of the 1950s. The delicate fabric, fitted bodice, and full skirt all come together to create a one-of-a-kind dress.

 

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5. James Dean – Leather Jacket

James Dean’s signature leather jacket in Rebel Without a Cause is perhaps the most memorable leather jacket of all time.

As soon as Dean put on that jacket in the movie, it immediately became a symbol of rebelliousness and non-conformity. It represented a new breed of masculinity that was edgy, rugged, and carefree. The jacket became a popular fashion statement, symbolizing youth and the counterculture movement of the time.

 

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6. Tom Cruise – Aviator Sunglasses

Tom Cruise played the role of Pete “Maverick” Mitchell in the 1986 film Top Gun, which was a blockbuster hit. In the movie, he sported a pair of aviator sunglasses as part of his naval uniform, which became a legendary look. The shades not only looked suave and trendy, but they also added to the character’s tough and confident personality.

The craze caught on like wildfire after the film’s release, and the aviator sunglasses became a global fashion trend in no time.

7. Brigitte Bardot – Gingham Dress

Brigitte Bardot’s off-the-shoulder gingham dress in And God Created Woman, designed by Jacques Esterel, became a phenomenon and an epitome of French Riviera chic.

The dress defined an era of fashion that merged classic designs with modern elements like bold colors, geometric patterns, and mini skirts.

8. Rita Hayworth – Silk Dress

Rita Hayworth’s iconic black dress in Gilda stood out because of the soft silk material used, which had a subtle sheen that made it sparkle on camera.

The dress was a perfect match for Hayworth’s sophisticated and glamorous style—delicate neckline, graceful lines, and understated details were all on point!

It was a prime example of the classic Hollywood elegance of the time, with fitted silhouettes, bold colors, luxurious fabrics, and intricate beading. Definitely worth admiring!

9. Katharine Hepburn – Wide-Leg Pants

Katharine Hepburn had an incredible ability to switch between masculine and feminine looks.

When she was filming The Philadelphia Story, she rocked a pair of pants designed by Edith Head. They had a wide-leg silhouette with neat pleat details, and they were made of black wool fabric. Perfect for Hepburn’s signature tomboy style—tailored yet modern!

These pants captured Hepburn’s rebellious spirit and pioneering fashion sense. They represented a time when women were starting to embrace pants as an essential item in their everyday wardrobe—which was almost unheard of back then!

These trousers helped define an era of fashion that combined classic tailoring with bold colors and unique silhouettes, like culottes, capri pants, and shorts. It’s pretty amazing how she influenced fashion back then!

 

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10. Uma Thurman – Yellow Jumpsuit

Uma Thurman’s badass yellow jumpsuit in Kill Bill is definitely one of the most unforgettable action movie outfits ever! The jumpsuit was designed by Kumiko Ogawa as a tribute to Bruce Lee’s iconic jumpsuit in Game of Death.

TBH, we think the jumpsuit speaks for itself.

Create the Next Iconic Fashion Trend with Scrappy Apparel

With Scrappy Apparel, you too can harness the power of fashion and create a trend that’s all your own. We offer:

• Turnkey apparel solutions for growing brands that need low MOQs and garments that are ready to hit the shelves as soon as they arrive on your doorstep
• High volume apparel solutions for brands that are already established and ready to scale to infinity and beyond

You can count on us to deliver the same level of quality in every garment, whether you’re ordering 200 or 10,000.

We’ll either ship your order to your doorstep for free or you can join our fulfillment program to have our team manage inventory and shipping for you.

In 2023, there are many ways to work with Scrappy—and no matter which one you choose, we’ll WOW you every single time.

Ready to Begin Your Project?

Luxury fashion brands have always been associated with bold prints and patterns that can immediately catch the eye of fashion enthusiasts.

From the iconic Louis Vuitton Damier motif to Burberry’s check print, these unique designs stir up feelings of status and luxury with just one glance.

But behind these prints lies a carefully crafted strategy that has been developed and perfected over the years, making them an integral part of the brand’s image and success.

By integrating distinctive prints into their products, luxury brands can successfully differentiate themselves from their competitors and establish a unique aesthetic association.

Let’s delve into the art of luxury, decoding the strategy behind the prints of high-end brands to understand the processes that make them so iconic.

What Goes Into a Luxury Print?

Luxury fashion brands have their own signature prints that are instantly recognizable to their loyal customer base. These prints are often bold, intricate, and eye-catching, created using top-of-the-line materials and meticulous techniques. They also often include a signature element, such as a logo, motif, or pattern.

Over time, these signature prints become an integral part of the brand’s identity and play a significant role in its branding and marketing strategies. Luxury prints are often inspired by nature, history, culture, and art. They have intricate details that require a high level of craftsmanship and creativity.

Understanding luxury print design is crucial for fashion enthusiasts and aspiring apparel designers alike. It provides insight into the creative process, inspiration, and techniques required to create unique and timeless prints that are synonymous with luxury fashion brands.

A comprehensive understanding of luxury print design also helps you appreciate the skill and effort that go into each print.

Luxury fashion brands have built their identities on distinctive prints, and it is important to understand the strategies behind these prints to build new and creative prints that stand out in the market.

 

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Inspiration Behind Luxury Prints

The inspiration behind luxury prints is diverse and varied, drawing from different cultures, art, history, and natural elements. The source of inspiration determines the color, composition, and motifs used in the prints. Each collection is tied to a core theme that helps keep the luxury prints cohesive with the brand’s image and identity.

Some high-end fashion brands take inspiration from natural elements like flora and fauna, and this is reflected in their signature prints. For example, Gucci’s iconic floral prints are inspired by the vibrant blooms of the botanical gardens in Florence.

Historical events, cultures, and movements also often influence luxury prints. Italian brand Dolce & Gabbana incorporates Baroque-inspired designs into its collections, reflecting its Italian heritage.

Similarly, African prints have been popular in high fashion in recent years, showcasing the rich cultural history of the African continent. Luxury prints can also draw inspiration from art movements and styles such as Art Deco, Abstract Expressionism, and Pop Art. Prints inspired by art reflect the cultural references and creative sensibilities of the times in which they were created.

Creative Process and Techniques

The creative process of making luxury prints for high-end brands is a well-thought-out process that requires precision, creativity, and attention to detail. Some of the steps include:

Fabric Selection

Choosing the right fabric determines if the print will stand the test of time and provide a luxurious experience for the wearer. High-end fabrics like silk, cotton, and wool are commonly used because of their quality and durability.

Color Selection

The right color palette is vital when creating high-end luxury prints. Fashion designers must choose colors that align with the brand identity and complement the selected fabrics.

Design Development

This is where the magic happens! A designer may sketch the motif or pattern or create it in graphic design software before physically printing it on the fabric. Often, designers run through a series of mockups and test prints before finalizing their masterpiece prints.

Printing Techniques

Luxury prints can be created using a variety of printing techniques, including screen printing. The optimal technique depends on the number of colors in the design, the fabric and ink used, and other factors.

Quality Control

Once the luxury prints are complete, quality control is vital to guarantee they are of the finest quality. Every garment goes through a series of checks for quality, durability, and consistency with its intended design.

 

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Branding and Marketing

After creating a print, marketing can build awareness and establish brand recognition for luxury brands, enabling them to stand out from their competitors. The use of luxury prints in a brand campaign is a powerful tool for creating a brand identity, promoting new products, and attracting new customers.

When you build a brand from scratch, consistency is crucial to build brand recognition. Luxury brands must use their signature prints consistently across many of their products. This creates familiarity around the brand’s aesthetic and strengthens the association between the brand and the print.

Luxury brands also incorporate their signature prints into their marketing materials, including advertising campaigns, website design, and packaging. This increases brand recognition and recall, ensuring the brand’s print designs stay top-of-mind for consumers. Collaborating with other brands, artists, or designers to create custom prints is a great way to build brand recognition and engage consumers in a more creative and personal way.

Learn more about the Scrappy Apparel Brand Building Process.

Create Luxury Prints With Scrappy Apparel

Understanding the strategy behind the prints of high-end brands goes beyond just admiring the beauty of the prints.

You must appreciate the history, creative process, and inspiration behind each print to truly understand its value and importance. This knowledge helps us understand the level of craftsmanship and creativity that goes into luxury prints.

At Scrappy Apparel, we have the expertise and tools to bring your dream prints and patterns to life. From our cut & sew manufacturing to our custom embroidery services, our team of experts will manufacture each garment to your luxury-level standards.

Ready to Begin Your Project?

We all know the feeling: You’re running a marathon, and your clothes are sticking to you. Your skin is burning hot, and there’s an uncomfortable dampness that won’t go away.

There’s only one solution: It’s time to invest in no sweat clothing, designed with both comfort and performance in mind!

As an increasing number of people dedicate themselves to staying fit and healthy, finding the right type of athletic wear is essential for optimal performance.

But with so many factors at play, from breathability, moisture-wicking capabilities, to quick-drying times, it can be hard for businesses to create the perfect choice for athletes or even outdoor employees.

So, what does it take to manufacture no sweat clothing without breaking a sweat? We’re going to share our expert insights with you today!

What Exactly is No Sweat Clothing?

No sweat clothing is a type of athletic wear designed for optimal performance and comfort.

It typically features lightweight, breathable materials like polyester or spandex that are moisture-wicking, quick-drying, and can regulate body temperature to keep you cool and dry—even during your most intense workouts.

The fabric used in no sweat clothing is often chosen to ensure maximum ease of movement while also providing ventilation and insulation.

No sweat garments fit snugly, so wearers can move freely without any restrictions or disruptions. This makes it ideal for those who participate in sports or active outdoor activities.

Manufacturing Techniques

To create the perfect apparel, manufacturers must use a combination of state-of-the-art techniques and materials.

For example:

• Special weaving patterns
• Temperature control technology
• Advanced fabric treatments

These approaches ensure that clothing is lightweight and breathable yet still able to provide warmth when needed.

Some brands will also incorporate waterproofing, reflective accents, odor control agents, and even antimicrobial treatments.

As you can see, no sweat clothing is designed with both comfort and functionality in mind.

Optimal Fabrics

When making no sweat clothing, manufacturers also need to pay close attention to the type of fabric and the number of layers to create clothing that’s both comfortable and practical.

As you can probably guess, understanding how sweat works is a great starting point.

Sweat naturally soaks into fabric. This can be more pronounced with certain materials, such as cotton or other natural fibers, which absorb moisture more readily.

As sweat absorbs into the fabric, it can leave noticeable damp spots or stains, and it may also cause the fabric to cling uncomfortably to the skin. Not ideal!

As the name implies, no sweat clothing aims to minimize the negative effects of sweat. The optimal fabrics are:

• Lightweight
• Breathable
• Durable
• Quick-drying
• Moisture-wicking

Polyester is one of the best fabrics for performance wear because it meets all the criteria above. It’s also an amazing choice for any sublimation printing project!

No sweat fabrics provide the right balance of heat regulation and insulation. Some may also be woven together to provide increased breathability, while others are treated with moisture-wicking materials and finishes to keep the wearer cool and dry.

Depending on the fabric you use, you may be able to incorporate reflective materials in the form of a web or coating to reflect body heat back onto the wearer. This significantly reduces the amount of sweat athletes produce during activities. Some reflective material also has antimicrobial properties that inhibit bacterial growth and reduce odors.

Manufacturers can use specially-designed mesh panels to maintain better airflow and temperature regulation inside their garments. This helps keep athletes cool when participating in high-intensity activities.

The Scrappy Apparel Difference

At Scrappy Apparel, we believe that no athlete or outdoor worker should ever have to worry about sweat interfering with their performance. That’s why we’ve designed our garments to keep your customers or team cool and comfortable, no matter how hard they push themselves.

With decades of industry experience behind us, we’ve perfected our high-end polyester blends to offer unparalleled comfort and stylish appeal, so you can look your best for any activity.

Not only is polyester a great choice for fitted performance wear, but the unique blend we choose is designed to bring out the most vibrant colors in your apparel.

Our garments won’t weigh anyone down during long work days or tough HIIT sessions. All our garments are crafted with love, care, and attention to detail to bring your customers the ultimate no sweat experience.

With Scrappy Apparel, you get more than just quality apparel manufacturing—our team of experts is there every step of the way to help you create apparel that brings your brand to life.

We have extensive experience manufacturing apparel for high-performance businesses, including youth sports organizations and home service workers, such as plumbers, movers, and landscapers.

Our full-scale production capabilities, alongside our specializations in cut and sew manufacturing and private labeling, mean that you can always get the highest quality garments for your customers with the fastest turnaround times.

At Scrappy Apparel, we pride ourselves on being there for our customers every step of their journey, providing the support and guidance they need to make their dreams a reality.

Will You Be Our Next Scrappy Success Story?

Hats have been around for a long time—even as far back as ancient Egyptian times. The upper-class Egyptians shaved their heads to keep cool and then covered them with headdresses. And so, the history of hats began!

From there, hats have evolved into all sorts of shapes and sizes, from the bowler hat invented by a British soldier in 1849 to the tiara worn by royalty.

Hats have always been more than just a way to keep your head warm or protect it from the sun—they’ve also been a way to show off wealth and status. Did you know that during the Renaissance, hats were so popular that there were laws that regulated their size? That’s right! You couldn’t wear just any hat on your head back then—it had to be regulation size!

And let’s not forget about the iconic top hat, which was made famous by Abraham Lincoln in the mid-1800s. It’s safe to say that throughout history, hats have been a staple accessory for both fashion and function. So, next time you put on your favorite hat, remember that you’re part of a long and stylish tradition!

Fashion is ever-changing and evolving, and it can be hard to keep up with the latest trends. As styles come in and out of fashion quickly, it’s important to stay on top of what is in Vogue so you don’t look outdated. Today, we will cover Scrappy’s predictions for this year’s hat trends, so you can make a statement in 2023!

Beanies

Beanies have been a popular fashion accessory for many years, and we predict that this trend will still be going strong in 2023. You can wear beanies with almost any outfit to add an extra touch of style. They come in a variety of colors, fabrics, designs, and shapes that can make any look stand out from the crowd. You can pick a beanie to match your mood or the season.

Beanies also provide warmth during colder months while still looking fashionable. A huge plus is that they’re easy to care for. Just throw them in the washing machine when needed! Whether you’re looking for something classic and reserved or bold and trendy, you should consider picking up a beanie to go with your next fit.

Bucket Hats

Bucket hats are an attractive option because they offer sun protection, comfort, and style. They have been a mainstay of the fashion world for many years, but they’ve recently seen an increase in popularity that shows no signs of slowing down. From classic designs to bold prints, there’s a bucket hat out there for everyone. Their continued prevalence in the fashion world suggests that they will only become more popular as we move into 2023.

Whether you’re looking for something stylish or practical, a bucket hat is sure to fit the bill. They are often worn at music festivals and have even graced fashion runways. You can pair bucket hats with almost any outfit. With so many styles available, it’s not hard to find one that matches your aesthetic perfectly!

Balaclavas

Once associated with criminal activity or extreme weather conditions, balaclavas are now worn by some of the biggest names in fashion. Celebrities like A$AP Rocky and Justin Bieber have been spotted wearing balaclavas as part of their streetwear looks. Yeat, an up-and-coming rapper, even made the balaclava part of his signature style, featuring it on several album covers and in many videos.

What makes balaclavas so appealing is their versatility—they’re both practical and stylish, providing warmth while also adding a touch of edge to any outfit.

They also allow you to keep a low profile if you want to go incognito. You can up your hat game by pairing these with another hat on top, such as a wide-brimmed hat. While you can wear this look during the summer as well, be mindful of the material you choose and the temperature outside.

Baseball Caps

Baseball caps are not just for sports lovers. Sure, this hat is known to work with sporty styles, but it is also considered a classic. In 2023, the popularity of baseball caps is expected to reach new heights as more people choose to embrace this timeless, laid-back style.

Whether you’re rocking a cap with a streetwear look or going for an athleisure vibe, you’re sure to hit a home run with this hat. This look protects you from the sun’s rays and can add drama to a ponytail. From bold patterns to neutral tones, baseball caps are set to become even more popular in the coming year.

Want to Make a Statement with a Custom Hat? We Have You Covered!

We use top-of-the-line materials and processes to craft intricate patterns and designs that will make your hat stand out from the rest. Our goal is to create a custom hat that fits your needs.

One way to easily make your design stand out is by using cut-and-sew manufacturing. Cut-and-sew manufacturing is a specialized process that involves cutting and assembling fabric components into a high-quality finished product.

At Scrappy Apparel, cut-and-sew manufacturing is one of our specialties. Our approach ensures you can get the exact hat you want without any surprises. We will not begin production until we know you absolutely love the design.

Our quick turnaround times and free delivery to your doorstep (in the USA) mean you won’t have to wait long for your high-quality apparel. You can also opt for our private labeling program, so it looks like your hats were made in-house.

We offer price breaks for larger orders. Our services are perfect for you if you want to buy in bulk. Here are our minimum order quantities (MOQs) for custom hats:

• Blank Stock: 50 pieces
• Private Label: 250 pieces

Ready to Expand Your Product Line?

The fashion industry has long been dominated by men. 86% of the top 50 fashion houses in the world are run by male executives.

However, in recent years, a new wave of woman-owned apparel brands has emerged, bringing fresh perspectives and innovative designs to the table. These trailblazing designers are not only creating beautiful clothes, but also paving the way for a more inclusive and sustainable fashion industry.

5 of the Most Influential Woman-Owned Clothing Brands

In honor of International Women’s Day, let’s celebrate some of the most notable woman-owned apparel brands that have made their mark on the industry. From shapewear to vintage-inspired sustainable fashion to minimalist luxury wear, these brands are setting trends and inspiring others with their success.

Spanx

Owned by Sara Blakely

Spanx is a woman-owned company that has revolutionized the fashion industry with its shapewear, clothing, activewear, and intimates. The company was founded in 2000 by Sara Blakely in Atlanta, Georgia.

Blakely started Spanx after she couldn’t find the right undergarment to provide a smooth look under white pants. Today, Spanx is a successful brand that prioritizes comfort and delivers results for women. The company uses fashion-forward thinking and gives back to the community.

According to their website, Sara Blakely uses a portion of Spanx’s profits to elevate women and their projects. It is inspiring to see how a woman-owned business like Spanx has made such an impact in the fashion industry and beyond.

Reformation

Owned by Yael Afalo

Reformation is a sustainable fashion brand that has gained a cult following for its trendy and eco-friendly designs. The company was founded by Yael Aflalo in 2009. She had a vision to create a brand that would revolutionize the fashion industry by making it more sustainable.

Reformation is not only known for its stylish clothes but also for its commitment to reducing waste and its carbon footprint. All their products are made from sustainable materials such as recycled fabrics or deadstock fabric, which means they use leftover fabric that would have otherwise gone to waste.

As a woman-owned company, Reformation has become successful in promoting sustainability in the fashion industry while creating jobs for women. It’s impressive to see how Yael Aflalo has managed to create a thriving business while also helping the environment.

The Row

Owned by Mary-Kate and Ashley Olsen

The Row is a luxury brand that offers minimalist, high-end clothing and accessories. The company was founded by Mary-Kate and Ashley Olsen in 2006. The sisters’ vision was to create a brand that focuses on craftsmanship, quality, and attention to detail.

The Row has become a successful women-owned business that sets the bar for luxury fashion with its timeless designs. The Olsens have been able to leverage their celebrity status to establish a strong reputation in the industry while maintaining their privacy. They are known for their impeccable taste and ability to create pieces that are both sophisticated and comfortable.

Their successful transition from child stars to impactful business owners in the fashion industry is truly inspiring.

Lemlem

Owned by Liya Kebede

Lemlem is a fashion label founded by Ethiopian model Liya Kebede. The brand draws inspiration from the rich textile heritage of Ethiopia. The brand’s colorful, handwoven cotton pieces are made by local artisans who preserve traditional weaving techniques and provide sustainable employment opportunities for Ethiopian communities.

Lemlem’s designs feature bold stripes, intricate embroidery, and playful tassels, all made with careful attention to detail that reflects the brand’s commitment to craftsmanship. Whether it’s a breezy beach cover-up or an elegant maxi dress, each Lemlem piece is a celebration of color and texture that embodies the vibrant spirit of Ethiopia.

Through its unique blend of fashion and social impact, Lemlem has become a beloved brand among eco-conscious fashionistas who value both style and sustainability.

Christy Dawn

Owned by Christy Dawn

Christy Dawn is a female-founded clothing brand known for its vintage-inspired dresses and separates. The brand is committed to sustainability and uses deadstock fabrics to create beautiful, timeless pieces.

Founded by Christy Dawn in downtown LA, the company has become a huge success with limited edition collections that are designed and manufactured locally. The brand’s commitment to regeneration and ethical practices has earned it a loyal following of customers who appreciate its efforts toward healing the community and Mother Earth.

Christy Dawn’s story is one of female empowerment and responsible entrepreneurship that serves as an inspiration to many.

Want to Start Your Own Clothing Brand?

We just went over five of the most noteworthy female-founded clothing brands. However, you shouldn’t compare your day 1 to someone else’s day 100. Although starting your own clothing brand may seem like a daunting task, we have some good news!

Scrappy Apparel offers lots of resources to help you create and grow your brand. Here are a few examples:

• [Free Guide] How to Build a Brand From Scratch
• [Free Guide] 100 Ways to Market Your Custom Apparel
• [Free Guide] How to Attract Your First 100 Customers

With the wealth of information provided by Scrappy Apparel as well as our high-quality service, you can bring your entrepreneurial dreams to life.

Scrappy Apparel’s Services

We are a one-stop-shop for apparel manufacturing and fulfillment. If you want to grow your brand, you need a manufacturer that has the resources to scale up with you.

A reliable manufacturer can help you with important aspects of the production process such as timely delivery, efficient communication, and adherence to your specific requirements.

When you have a manufacturer you can trust, you can focus on other important aspects of your business, like marketing and sales.

Here’s a quick look at the services we offer:

• Retail Ready Screen Printing: Elevate your brand with our screen printing service for apparel from the waist up! From stylish tees to cozy hoodies, we’ll help you create designs that make a statement.
• All Over Sublimation Printing: We’ll help you create bold, eye-catching designs that cover every inch of your product. Our printing process ensures that your designs remain vivid and durable for years to come.
• Custom Embroidery: Make your mark with our custom embroidery service! With a variety of thread colors and styles to choose from, the possibilities are endless. Let’s get stitching!
• Custom Hats: Looking for one-of-a-kind headwear? Our expert team will ensure that your hats are crafted with the utmost care and precision, resulting in a finished product that you’ll be proud to sell.
• Cut and Sew Manufacturing: Bring your vision to life with our cut and sew manufacturing service! From concept to creation, we’ll work with you every step of the way to manufacture your products.
• Private Labeling: If you want your brand to be front and center, private labeling is the way to go. With your brand name and logo on the neck label and hang tags, you’ll take true ownership of your custom apparel.

After we’re done producing your order, we’ll either ship it to your doorstep for free, or you can join our fulfillment program to have us manage inventory and shipping for you.

There’s No Better Time Than Now!

We recommend starting your clothing brand ASAP. With each passing day, new competitors emerge, making it harder and harder to stand out in a crowded market. By starting your brand now, you can establish yourself early on and build a strong foundation for growth.

At Scrappy Apparel, we understand the importance of timely execution and offer quick turnarounds on all orders without sacrificing quality. We invite you to manufacture your apparel with us and take advantage of our expertise in the industry. We’ll help you make your mark in the world of fashion.

Ready to Begin Your Project?

We’re in the middle of Fashion Week season. This month, the “Big 4” shows—New York, London, Milan, and Paris—are showcasing the newest styles for upcoming seasons.

With the hustle and bustle of Fashion Week season, it can be hard to stay on top of the latest trends—especially with all the new labels, collections, and fashion shows popping up every day.

As the owner of a clothing brand, trend forecasting is an essential part of your job. You don’t have to ride the wave of every trend on the face of the planet, but you should know what’s hot and what’s not in 2023. That way, you can decide which trends are beneficial to incorporate into your own apparel.

Fashion Week isn’t just for luxury fashion brands, either. Many smaller, up-and-coming labels often make their debut at Fashion Week and can inspire the next big trends.

We’re here to help you stay on top of the latest trends during Fashion Week season. Today, we’re going to cover:

• The origin of the famous Fashion Weeks
• How popular the Fashion Weeks really are
• The best ways to stay up-to-date on the latest trends during Fashion Week season
• The best way to manufacture fashion-forward apparel and sell it to your customers

This industry moves fast, so we won’t keep you waiting. Let’s dive in!

 

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How the Fashion Weeks Began

America’s first fashion show dates back to 1903 at Ehrich Brothers, an NYC specialty store. By the 1920s, fashion shows had become common—but they were all held behind closed doors.

In 1943, the genius fashion publicist Eleanor Lambert (a.k.a. “The Godmother of Fashion”) came up with the concept of hosting many shows during the same week. She called this “Fashion Press Week.” The purpose of the event was to offer alternatives to French fashion during World War II, when travel to Paris was restricted.

The first official Paris Fashion Week occurred in 1973. The Milan Fashion Week concept, called “Settimana Della Moda,” rose to fame in 1975. And in 1984, London Fashion Week was born as a cluster of events that all took place in a single season. The events were organized by the British Fashion Council.

Today, these four cities are known as the “Big 4” of Fashion Week. And with all their shows happening during the same week, the fashion industry can get a full preview of what’s hot in each city.

 

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How Popular are the “Big 4” Fashion Weeks Today?

The numbers don’t lie. Let’s look at some stats.

New York Fashion Week

Each year, over 200,000 guests attend New York Fashion Week, and there are more than 300 shows throughout the week. The event generates over 900 million dollars for the city’s economy.

Paris Fashion Week

Paris Fashion Week generated over 39 million actions and 152 million video views across various social media platforms during the event. Now, that’s what we call influence!

Milan Fashion Week

2022 was Milan Fashion Week’s best-performing year to date, despite the challenges the COVID-19 pandemic presented over the last few years. The event ended with over 90 billion euros in revenue.

London Fashion Week

In 2019, London Fashion Week attracted visitors from over 49 countries.

As you can see, the Big 4 Fashion Weeks are as popular as ever. These events are some of the most influential in the entire fashion industry.

Now that you understand the significance of Fashion Week season, let’s talk about how you can stay up-to-date with the latest trends.

 

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How to Tap Into Fashion Week Trends

(Even if you aren’t attending any events)

Although attending the actual shows can give you an edge over the competition, it’s not necessary to physically be there. You don’t have to be at Fashion Week to stay up-to-date with the trendiest designs and labels (thanks to the Internet and social media!)

Here are some of our best tips for keeping up with Fashion Week trends:

1. Follow Fashion Influencers on Social Media

Some of the most influential people in fashion today are Instagram and YouTube influencers. Following their accounts will give you first-hand access to the hottest new trends before everyone else sees them.

2. Subscribe to Fashion Newsletters and Magazines

Many popular fashion magazines and websites have daily or weekly newsletters that feature exclusive previews, interviews, and reports from Fashion Week events around the world. This can help you stay ahead of the curve when it comes to what’s trending during Fashion Week season.

3. Set up Google Alerts for Related Key Terms

Google Alerts is a service from Google that allows you to monitor what is being published and said on the Internet about any topic you choose. With Google Alerts, web results, news articles, blog posts, or other content related to your chosen topic are sent directly to your emails as they become available. You can create multiple alerts with different search criteria and frequency of delivery.

Google Alerts are a great way to get notified whenever your favorite designers, labels, and trends are mentioned in the media. This will help you keep an eye on what’s new and fresh during Fashion Week season.

4. Use Social Listening Tools

Social listening tools enable you to track conversations about specific topics on social media. This can help you see what people are saying about certain shows, designers, labels, and trends before and during Fashion Week. This can give you an insight into which trends are resonating the most with your target audience.

For example, Mention is a tool that allows you to track conversations surrounding target keywords. (Ex. New York Fashion Week)

You can see what people are saying about Fashion Weeks, your brands, your competitors, or any key phrases you think would be helpful for your research. Pretty cool, right?

 

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How to Manufacture Fashion-Forward Apparel and Sell It to Your Customers

Once you’re in the know about the latest trends in the fashion industry, it’s time to decide which ones to incorporate into your apparel designs.

We don’t recommend following every single trend, especially ones that don’t align with your brand. However, it can be helpful to tap into trends that simultaneously increase your exposure and frame your brand in a positive light.

Why Scrappy Apparel is the Best Clothing Manufacturing Solution

If you need a luxury-level apparel manufacturer, Scrappy Apparel is the partner for you! We specialize in producing garments from the waist up.

• T-Shirts
• Tank Tops
• Crewneck Sweatshirts
• Hoodies
• Zip Up Hoodies
• Polo Shirts
• Hats

We’re the best bulk manufacturing solution for brands that want to scale up production without losing quality.

We offer two shipping options:

• Free shipping to your doorstep
• Our fulfillment service, where we manage your inventory and ship your orders on your behalf

Regardless of which option you choose, we always deliver on time—every single time.

Ready to Begin Your Project?