If you’ve turned on your TV (or even scrolled on TikTok) this year, chances are you’ve seen A LOT of pink—thanks to the new Barbie film, which grossed $1 billion in box office sales within the first 17 days after its premiere, according to BBC News.

The movie’s massive appeal, combined with the enduring allure of the Barbie brand, transformed a nostalgic shade of pink into a contemporary fashion phenomenon.

“Barbiecore” is one of the trends dominating summer 2023 in the wake of the film’s release.

Today, we’re going to cover:

• What Barbiecore is
• How the iconic Barbie pink color influences the trend
• The power of color recognition in branding
• How Scrappy Apparel can help you stay on brand at all times

Whether you’ve seen the Barbie film or not, the buzz surrounding it is hard to ignore—so let’s talk about the iconic brand and the trend it inspired!

Build a Memorable Brand with Scrappy Apparel as Your Manufacturing and Fulfillment Partner!

The Inevitable Triumph of the Barbie Movie

In 1959, a visionary American businesswoman named Ruth Handler had an idea that would shape the toy industry for countless kids around the world.

She dreamt up Barbie, a fashion-forward doll that would soon become a household name. Partnering with the toy giant, Mattel, Inc., Barbie quickly began to stride her tiny plastic heels across the globe.

Fast forward to today, and you’ll find her being adored in every nook and cranny from Europe to Asia. Both a companion for children and a cherished collectible for adults, Barbie has earned a place in our history (and hearts!)

Mattel, well-aware of the gem they had in Barbie, went all out on their marketing campaigns to make her a global sensation.

According to Yale Insights, more than 90% of girls have a Barbie to call their own. The 2023 Barbie film had a $700 million valuation even before she graced the big screen.

Barbie appealed to both children and adult moviegoers—and according to Wired, this was a key ingredient that contributed to the film’s success.

Just as Barbie dolls have fans all over, the movie made waves in some seriously big markets, including the UK, Mexico, and China. The global audience simply couldn’t get enough of Barbie’s cinematic charm.

Barbie’s not just a doll. She’s an icon—and as we’ve seen throughout history, many icons are known for sparking new fashion sensations.

What is Barbiecore?

“Barbiecore” is the vibrant summer fashion trend inspired by Barbie’s signature pink hue. Pantone 219 C, otherwise known as “Barbie Pink,” has inspired summer outfits everywhere. Social media has the proof.

@shivanijune_ 🎀🌸💗 #barbiethemovie #barbiestyle #pinkaesthetic #barbiecore #barbieoutfit ♬ Hi Barbie Hi Ken Barbie Movie Only In Theaters – Barbie Movie

@itstemithesage Real life barbie! Which look do you love? Check out my amazon storefront (link in my bio) for all the items! #barbieoutfitinspo #barbieoutfits #barbiecore #barbiecoreaesthetic #pinkoutfitinspo #pinkoutfits ♬ Hi Barbie Hi Ken Barbie Movie Only In Theaters – Barbie Movie

Barbiecore isn’t just a color. It’s about style, too. Matching sets, ruffles, and chic blazers are also part of the trend.

The Power of Color Recognition in Branding

Color recognition is a powerful tool in branding. It helps create a visual affinity with customers and makes products recognizable.

That’s exactly what Barbie Pink has done for the movie and the trend it inspired.

Color is so much more than a design choice. According to Oberlo, using a signature color can increase brand recognition by 80%.

Color psychology also influences how customers interact and respond to products. Red can incite high energy levels, while green is commonly associated with stability and growth. HubSpot says that color psychology can influence purchasing decisions by up to 85%. It’s a colorful world out there, and those hues are working overtime, telling stories and building connections without saying a word.

For Barbie, the pink hue represents her signature sense of style—and it has become an integral part of her brand identity.

How Pantone Color Matching Can Make Your Brand Instantly Recognizable

Pantone is a standardized color system used around the globe. It’s recognized by many industries, including apparel! The system ensures that specific colors look the same everywhere.

For brands like yours, this is huge! If you want to stand out with a signature look, Pantone color matching can help you create an instantly recognizable brand.

Consistency is key in branding. Imagine ordering your company’s logo on a bunch of merchandise and the color varies from one item to the next. Not a great look, right?

With Pantone, brands can be confident that their signature color will be spot-on every time, creating that essential, consistent brand image that resonates with audiences.

Stay On-Brand with Scrappy Apparel’s Manufacturing Powerhouse

With a range of custom apparel services, Scrappy Apparel is a one-stop-shop for brands that need robust manufacturing and fulfillment support.

Scrappy Apparel offers a game-changing solution for businesses looking to elevate their corporate apparel. Our precise Pantone color matching ensures that your brand’s unique shades are captured perfectly.

This isn’t just about getting the colors right—it’s about ensuring brand consistency across all apparel, from uniforms to promotional items, creating a unified and professional brand image.

Whether you’re aiming to boost brand recognition or leave a lasting impression, the magic of custom dyes and washes can make all the difference. Instead of settling for off-the-shelf colors, you can create a unique look that reinforces your brand. We can create garments with treatments like tie-dye, lightning wash, camo wash, dip dye, and more.

Branding is all about the details. You can elevate your apparel even more with our private labeling program. For a small additional cost per garment, we’ll add your brand name and logo on the inside of the garment. We offer custom neck labels that add a personalized touch, weaving in your unique brand elements, from taglines to care instructions.

We have the capabilities to help your apparel stay on-brand all the time, and that’s one of the many reasons you should choose Scrappy Apparel as your manufacturing partner.

Build an Iconic Brand with Scrappy Apparel!

If you choose to work with us, we’ll make this promise to you: our products will be made with the highest-quality materials and production techniques, including precise Pantone color matching.

We know it takes a lot of hard work to make your brand a household name, but our team has the knowledge and resources to help you get there!

Ready to Begin Your Project?

So far in our Trend Analysis series, we’ve covered athleisure, modern hats, and cropped hoodies—focusing on emerging trends in fashion.

But today, we’re taking a closer look at a trend that has been around for quite some time—the high-low pairing. (And we’re not talking about high-low tops or skirts here!)

Imagine this: you are going to an important event but don’t want to wear a head-to-toe designer outfit because it might seem too over the top. This is where the high-low pairing comes in. This trend combines a designer piece—such as a designer shirt or an expensive handbag—with more affordable pieces.

As an apparel brand owner, it’s important to understand this approach. It will enable you to create collections that are timeless and on-trend.

Today, we’re going to share our insights into high-low pairings, focusing on:

• The origin of the trend
• How to successfully pull off a high-low pairing
• How to leverage this trend for your apparel brand

By the end of this Trend Analysis, you will understand why this trend is so popular and how to use it to position your brand as a trendsetter.

Become a Trendsetter with Scrappy Apparel!

High-Low Pairing Pioneers: Who Started the Trend?

Although it’s hard to pinpoint the exact moment this trend emerged, we can trace its roots back to the early ’90s.

Target differentiated itself from other discount retailers by focusing on high style and quality basics, launching the successful “What to Wear” campaign, which combined affordable pieces with designer wear. The campaign ultimately redefined industry and consumer perceptions of discount retailers.

Target’s “What to Wear” Campaign

In 1990, Target launched a “What to Wear” campaign that aimed to showcase trendy yet pocket-friendly clothing, making high fashion accessible to the everyday person.

Before this, high fashion was often associated only with the affluent who could afford designer labels. However, Target’s campaign changed this narrative by promoting the concept of fashion for everyone.

Target popularized the concept of high-low fashion by showing high-end designer pieces paired with budget-friendly items. This approach allowed people to assemble stylish looks without straining their finances.

This innovative approach had a significant impact on the fashion industry. It helped elevate the status of high-low fashion, encouraging other brands to follow suit. Today, it’s quite common to see individuals blending high-end and affordable pieces to express their unique style while maintaining a budget.

So, did Target start the trend? It’s hard to say, but they certainly played a major role in popularizing it and making it more mainstream.

The Popularity of Thrifting and Secondhand Shopping

Another factor contributing to the rise of high-low fashion is secondhand shopping.

Thrifting has been around for decades. However, it gained major traction in recent years as shoppers embraced sustainable fashion and sought out unique pieces that could not be found on the high street.

Shoppers were excited about finding designer items at a fraction of the price compared to buying them new. This further popularized the concept of pairing high-end designer pieces with secondhand finds.

Today, the resale market is growing at a rapid pace—twice as fast as the general retail market, to be exact (Source: CNBC). Customers are not just looking for designer items at a discounted rate but also unique and vintage pieces that often fit into the high-low trend.

How To Pull Off the High-Low Look

High-low pairings have become the chameleons of style—catering to the luxury crowd while keeping one foot in affordable chic.

The concept is simple, but it takes a good eye and creative vision to pull off the look. Here are a few tips to help you master this trend:

Basics of the High-Low Technique

• Choose high-end pieces that offer versatility. Items that can be dressed up or down are ideal.
• Invest in quality accessories, such as designer bags or luxury sneakers, to elevate outfits.

Creating Cohesiveness

• Select casual, low-end items that complement the high-end pieces.
• Opt for affordable, trendy pieces that can be easily mixed and matched.
• Thrift stores and online marketplaces can provide unique and cost-effective options.

Experimentation is Key

• Don’t hesitate to mix patterns, textures, and colors.
• Pay attention to fit and proportion to ensure a balanced look.
• Always let your personal style shine through.

Now, we’ll get to the good stuff—how to leverage this trend for your apparel brand.

Embracing the High-Low Style: A Strategy for Your Brand

Knowing that high-low pairings are here to stay, you can use this trend to ensure your brand is optimally positioned in the fashion world.

Determine What High-Low Pairings Mean For Your Brand

The key is to find that sweet spot where this style phenomenon intersects with your brand’s personality, your target audience’s tastes, and your product lineup.

You’ll want to:

• Research the latest fashion trends
• Dive into market research data
• Study consumer buying patterns

This investigation will help you understand how high-low pairings are viewed and appreciated in the marketplace.

Interpreting the high-low trend for your brand isn’t just about following a fashion fad—it’s about finding opportunities within the trend to reinforce your brand’s identity.

Offer Versatility

Create collections with versatile pieces that can be dressed up or down easily. Make sure to highlight how your items can be used in each outfit.

If you have a t-shirt line, you’re in luck—because basic tees can go with both high-end and affordable pieces.

For example, if you want to position your new t-shirt collection in the luxury market, you can photograph the apparel with designer shoes, handbags, and other high-end items.

If you pull off the look correctly, your customers will be willing to pay more for your apparel because they perceive your brand as valuable.

Prioritize Quality

Prioritizing quality is the cornerstone of any successful apparel brand. Whether you’re aiming to cater to the high-end luxury market or providing affordable fashion for the masses, the quality of your products can significantly impact your brand’s reputation and customer loyalty.

Luxury-Level Materials

Your apparel’s fabric should be durable, comfortable, and aesthetically pleasing. Remember, the feel of the fabric against the skin can make or break a customer’s love for a product. Using high-quality materials not only ensures longevity but also adds a touch of sophistication and luxury to your apparel.

Craftsmanship

Superior craftsmanship is equally important. Skilled tailoring and attention to detail in aspects like stitching, seams, and finishes can set your apparel apart from the competition. Make sure each piece is meticulously crafted, with no loose threads or uneven seams. Good craftsmanship should still be a priority, even if you’re targeting a lower price point. It’s about creating a garment that fits well and maintains its shape and structure even after multiple wears and washes.

Design

Quality also extends to the design of your apparel. Unique, creative designs that are both stylish and functional will stand out in the crowded fashion market. Invest in a good design team that understands your brand’s identity and can translate it into appealing and wearable fashion.

Quality Control

Always implement strict quality control measures. Every piece of apparel that leaves your warehouse should be inspected for defects. This step ensures that your customers only receive the best, strengthening your brand’s reputation for quality.

Scrappy Apparel Guarantees Quality in Every Stitch

If you’re looking for an apparel manufacturing and fulfillment partner to execute your creative vision with precision, Scrappy Apparel is your best choice. Here’s why you should work with us:

We Carefully Source and Vet All Our Materials

Our fabrics and inks are all sourced from reputable suppliers. We inspect the materials for quality before any production takes place.

Our Garments Are Engineered to Last

Durability and longevity are not just buzzwords for us—they’re commitments. Our no-feel inks and discharge inks ensure that our prints remain soft and comfortable, preventing any cracking or peeling over time. Plus, our long-lasting inks mean that even after multiple wash cycles, your apparel maintains its vibrancy and quality, giving you long-term value.

We Offer Pantone Color Matching

Our attention to detail extends to colors as well. We understand how vital accurate color representation is to your brand identity. That’s why we leverage the power of Pantone color matching and offer custom dyes and washes. This way, your apparel not only looks great but also stays true to your brand’s guidelines.

We’ll Help You Scale Up While Maintaining Quality

Whether you need 500 garments or 10,000, you’ll always get the same quality level with Scrappy Apparel. We’ve perfected our production processes to ensure consistency and accuracy, no matter how quickly you need your items delivered.

We also offer price breaks for larger orders, so you can keep costs low while providing premium garments to your customers.

We Implement Rigorous Quality Control Measures

We run multiple quality control checks on all of our garments before they leave the warehouse. Our team inspects each piece for defects, checks prints for accuracy and vibrancy, and ensures that sizing is consistent across all orders.

Make Your Style Statement with Scrappy Apparel!

With our all-in-one manufacturing and fulfillment solution for apparel brands, you can make your mark on the fashion industry with confidence.

Ready to Begin Your Project?

Trends come and go, but golf apparel is not your average fad.

Over the decades, golf apparel has swung through a remarkable evolution that represents the changes in fashion, technology, and culture.

There’s more to golf apparel than meets the eye, especially when it comes to the look, fit, and performance of the garments themselves.

Today, we’re going to cover:

• The origins of golf apparel
• Why quality matters for modern golf garments
• How Scrappy Apparel can help you produce luxury-level polos for your team, brand, or organization!

Whether you enjoy hitting the links or not, you can appreciate the innovation and craftsmanship that go into creating this sport’s signature garment.

Need a Luxury Polo Shirt For Your Brand?

The Early Golf Attire (and Why It Evolved)

Golf originated in Scotland in the early 1500s, but it wasn’t always a worldwide phenomenon. When the British Empire expanded across the globe in the 1800s, golf went with it! (Source: Historic UK)

In those early days, golf attire was quite different from what we see today. Picture this: golfers playing in their everyday clothes—think stiff shirts, heavy trousers, and restrictive dresses. Swinging a club in such attire wasn’t exactly a walk in the park—and it’s pretty clear to us that golf apparel evolved out of necessity!

As the sport gained popularity and became more official, golfers started tweaking their outfits for a better game. For example, women started sporting looser blouses so they could move around freely on the green. The guys wore baggy pants called knickerbockers.

With these adaptations, golfers started moving toward the clothes we see today. Players realized they needed gear that felt light, prioritized breathability, and gave them the flexibility to perform their best. This evolution shows that golf fashion has always been about two things: looking good and playing even better.

The Best Modern Golf Apparel: What To Look For

Now that you know the backstory of golf apparel, let’s talk about what sets the cool, high-quality golf gear apart from the rest.

Performance-Focused Materials

Golf apparel has come a long way, and today’s gear is designed to help players bring their A-game. The materials used in golf clothing are no accident—they’re engineered for top performance.

Take fabrics like polyester and spandex for example. They feel super light, but don’t let that fool you. They’re tough enough to handle the rigors of a golf game and flexible enough to give players plenty of room to move.

Trendsetting Design

Making a statement on the golf course isn’t just about your play—it’s also about your style. That’s why modern golf apparel doesn’t hold back when it comes to fashion-forward designs.

Today’s golf apparel is bursting with bright colors that you can see from hundreds of yards away. Patterns like stripes, plaids, and even wild prints also make their way onto the golf course.

A Comfortable Fit

Comfort is king in this sport. That’s why top apparel manufacturers (like us!) put a lot of thought into creating garments with the perfect fit.

Ergonomics play a huge role in this—meaning clothes that move with you, not against you. They’re specifically designed to keep you comfortable throughout the entire match.

A good fit also means clothes that stay put. You don’t want to be constantly tugging at your shirt while you’re trying to focus on your game. That’s why many golf clothes are tailored to sit just right, whether you’re standing, walking, or swinging a club.

Functionality

It’s not uncommon to start a round of golf in the bright sunshine and end it under cloudy skies. That’s why the functionality of the garments is so important.

Today’s golf apparel is designed to handle a range of weather conditions. During summer, lightweight, breathable materials are a must. Many golf brands have upped their game by introducing moisture-wicking tech into their clothes.

This technology pulls sweat away from your body, keeping you cool and dry even when the sun is blazing down on the course. Some clothing lines even feature UV protection to shield golfers from harmful sun rays.

Want a Golf Polo For Your Brand? You’re in Luck!

You’re in the right place—because we’ve perfected our manufacturing techniques for polos to maximize performance and durability. If you want a luxury look and feel in your golf polo, we’ve got you covered.

And guess what? Golf polos are not just for golfers. They’re great for corporate apparel, team uniforms, and even everyday wear.

Here’s why you should manufacture your golf polo with us:

We Source and Test All Our Materials in Advance

As we mentioned, it’s crucial to choose the right fabric for your golf polo. We verify the quality of all the fabrics we use, so you can be sure you’re getting the best of the best.

For example, we offer a sport fabric with a unique blend of 92% Polyester and 8% Spandex. This carefully crafted fabric brings together the best of both worlds—the durability of polyester and the flexibility of spandex—making it an unbeatable choice for professional athletes, soccer moms, HVAC techs… just about everyone!

Our Sublimation Printing Process is Unmatched

All Over Sublimation Printing is one of the core services we offer at Scrappy Apparel. An all-over print can make a bold statement like no other. With our process, we can cover every inch of your garment with whatever design you want.

Through sublimation, you can produce attention-grabbing designs that are vibrant, detailed, and unlike anything else out there.

Want a tropical print with your logo subtly incorporated? No problem.

Or perhaps a geometric pattern in your brand colors? Consider it done.

The possibilities are endless, allowing you to set your apparel apart from the competition.

We’ll Help You Private Label Your Garments

Want to take true ownership of your custom apparel? Our private labeling program will help you do exactly that.

With private labeling, you can add your logo, brand name, and contact information to your apparel. We offer custom screen printed neck labels, adding another layer of personalization—you can also incorporate taglines, product information, or care instructions onto these labels.

These details might seem small, but they can have a big impact. Private labeling your garments conveys authenticity. It demonstrates your commitment to providing high-quality, unique products to your customers, employees, or community.

Working with Scrappy Apparel = Hitting a Hole in One

At Scrappy Apparel, we specialize in manufacturing high-performance clothing. Our apparel experts are available to answer any questions you might have about your project. We want to make sure your experience with us is nothing short of exceptional.

Ready to Get the Ball Rolling?

How well do you know the customers who buy your apparel?

Sure, you can run some numbers to see what sells and what doesn’t. You can look at demographic and geographic data to figure out who’s buying what. But do you really understand why they’re buying it?

If you don’t have a crystal clear answer, it’s time to learn more about the motivations of your customers. The insights you uncover might surprise you.

Today, we’re going to take this conversation a step further and cover:

• Why customer insights are important for apparel brands
• What types of questions you should ask your customers
• Methods for gathering valuable insights
• How to analyze the insights and make them actionable
• Ways to “WOW” your customers with your products

You’re in the apparel business for a reason—you want to create clothing that people love. We’re about to explain exactly how you can do that!

Grow Your Brand with Scrappy Apparel

What We Can Learn From “What Are People Wearing in New York?”

We came across the YouTube series “What Are People Wearing in New York?” by Starlinc. The concept is pretty cool—the host hits the streets of New York City, stopping random people and asking them about their outfits. Beyond the clothing, the series digs into why people are wearing what they are. That’s where the real learning begins.

By getting to the heart of why people select their clothing, this series has the power to teach us a lot about consumer insights. It shows us that individuals wear their clothes for more than just the look—there’s a story behind every outfit.

What Insights Can We Gather?

Timestamp 4:44 of the video “What Are People Wearing in New York? June 2023 Outfits” is the perfect example of how much we can learn about a consumer’s preferences just from speaking with them for a few minutes.

Based on a brief conversation with Starlinc, we can infer the following about the woman in the video:

• She enjoys shopping at thrift stores.
• She’s an online shopper—she shops at White Fox, a boutique that sells products exclusively online.
• She also purchases clothes from UNIQLO.
• She gains style inspiration from streetwear and Soho fashion.
• She works in advertising.
• She is an optimistic person who strives to maintain a positive mindset.

Let’s say the woman in the video is your target customer. As a brand, here’s what you could do with the info above:

• Offer convenient online shopping experiences.
• Provide sustainable or eco-friendly products.
• Pay attention to streetwear trends and incorporate edgy elements into your designs.
• Incorporate nostalgia or vintage themes into your apparel designs.
• Craft visually appealing, creative marketing campaigns.
• Focus on messaging around positivity and personal empowerment.

It’s not just about what people are wearing in New York. It’s about understanding *your* people, so you can:

• Create products that fly off the shelves
• Discover new opportunities in the market before your competitors do
• Foster unshakeable brand loyalty

…and the list goes on.

What Questions Should You Ask Your Customers?

At the end of the day, you should strive to get to know your customers like never before. Imagine if you had the same approach as “What Are People Wearing in New York?” and asked people why they chose your product.

You should ask questions like:

• Why do you wear our clothing?
• What factors influence your apparel purchasing decisions the most?
• What do you think sets our brand apart from others in the market?
• What do you like most about our products?
• What could we improve?

You could come up with 1,000 questions if you wanted to, but the point is to start with questions that are simple, open-ended, and valuable for you.

How Should You Ask?

Even if you don’t want to chase people down the street and interview them, there are still ways to learn more about what drives your customers’ choices. You could host surveys, focus groups, or other forms of customer research.

It’s important to create an environment where customers feel comfortable sharing their thoughts and feelings. Show them your interest in understanding their needs, desires, and motivations.

The answers you uncover will become your roadmap to success—so don’t be afraid to ask! With the right insights, you can confidently create apparel that resonates with your customers and helps you stand out.

Understanding the Insights

Let’s say you just collected a bunch of customer insights. Now what?

It’s time to dig deep and analyze the data you’ve gathered. Find trends, patterns, or anomalies in your customers’ responses that can help inform your product development strategies.

Here’s how:

Categorize Your Feedback

Organize responses based on different criteria such as product type, customer demographics, or the nature of the feedback—positive, negative, or neutral.

Identify Patterns and Themes

For example:

• Are many customers praising the quality of your materials?
• Are there repeated complaints about a particular design element?
• Are people gravitating toward certain colors or styles?

Identifying these patterns provides valuable insights into what’s working and what needs improvement.

Use Data Analysis Tools

These tools can provide quantitative insights, such as the frequency of specific feedback or the correlation between certain customer behaviors and satisfaction levels.

By integrating qualitative and quantitative data, you can understand your customers’ motivations and use this knowledge to drive your product development and marketing strategies.

There are lots of data analysis tools out there—ranging from basic spreadsheets to more comprehensive programs like Tableau—so take some time to find the right fit for you.

Delight Your Customers at Every Touchpoint

Learn About Scrappy Apparel’s Next-Level Manufacturing, E-Commerce, and Fulfillment Solutions

We want your million-dollar product idea to succeed. That’s why we offer high-volume apparel solutions designed to help you scale without breaking the bank.

Here’s how we can help:

Cutting-Edge Custom Apparel Services

Our experts will help you choose the optimal fabrics, inks, and printing techniques based on your project goals.

We overcome the limitations of local print shops by:

• Screen printing up to 17″ x 22″—we call this the Monster Print!
• Turning around thousands of garments in just a few weeks.
• Providing a 100% online solution for your convenience.
• Offering competitive, transparent prices.

Need to stay on-brand? No problem!

• We can match any Pantone color, so your designs will look just as good in real life as they do online.
• Our private labeling program gives you the freedom to create branded products that stand out in an increasingly competitive market.

E-Commerce and Fulfillment Solutions

Our cost-effective solutions make it easy to get your products out the door and into your customers’ hands quickly.

Instead of investing in individual warehousing, packaging, and shipping services, you can rely on our end-to-end fulfillment solution to do the work for you. You could say we’re the full package!

Backed by rigorous quality control measures, we offer:

• Same-day fulfillment solutions that save you time and money
• Real-time order tracking for full transparency
• Customized packaging solutions that make your products look great
• 5-star customer service for a seamless end-to-end experience

Investing in quality e-commerce and fulfillment processes today will help your business soar tomorrow. As your business grows, our 3PL services grow with you. We’ll help you handle increased order volumes during peak seasons without breaking a sweat.

Take Your Business to New Heights with Scrappy Apparel!

Take the guesswork out of manufacturing and fulfillment by choosing Scrappy Apparel as your all-in-one apparel solution. No more juggling multiple vendors, contracts, and deadlines. You can count on us to do it all!

Ready to Begin Your Project?

You might think of university spirit wear as a niche product, and in some ways it is. However, that does not make it insignificant.

In Fall 2022, there were about 17.9 million students enrolled in colleges and universities across the United States. That is a large portion of the population who can relate to and connect with university spirit wear—and that’s not even including all the alumni out there!

University spirit wear has transcended fashion and become an integral part of campus culture. It goes beyond wearing a logo or mascot—it represents a deep-rooted connection to the institution, a symbol of shared experiences and cherished memories. It’s a way for students and alumni to proudly showcase their affiliation and foster a sense of unity.

We’re about to explore how universities are able to harness the powerful magnetism of university spirit wear to sell out their apparel collections.

The University of Central Florida online spirit shop sells t-shirts, sweatshirts, hats, accessories, and much more.

The “Online Spirit Shop” Sales Channel

An online spirit shop allows alumni, students, and fans to purchase merchandise from their laptops, phones, or other devices. It makes it easy for anyone, anywhere to show their spirit and stay connected to the university. These online spirit shops feature clothing, accessories, and other merchandise with the school’s logo or mascot prominently displayed.

Examples of Successful Online Spirit Shops

• Georgetown University
• University of Central Florida
• Boston University
• Michigan State University
• Cornell University

Why E-Commerce Works So Well For Universities

In general, lots of brands are benefitting from e-commerce. The e-commerce fashion industry is predicted to rise to more than $1.2 trillion by 2027.

But e-commerce is especially helpful for universities, and here’s why:

Increased Reach

With an online spirit shop, universities can connect with supporters far and wide. It’s not limited to the campus anymore! Alumni, parents, and fans from all over can browse and buy spirit wear without leaving their homes.

Shop Anytime, Anywhere

Convenience is the name of the game. Online shopping lets people browse and purchase spirit wear whenever and wherever they want. No more rushing to catch the store before it closes. It’s 24/7 shopping at its finest.

Endless “Shelf Space”

Forget about cramped store shelves. The online spirit shop can showcase a huge selection of spirit wear. From cozy hoodies to snazzy hats and everything in between, there’s something for every fan.

Insights that Matter

The beauty of online sales platforms is the valuable insights they provide. Universities can peek behind the scenes to see what customers love, which products are popular, and spot trends. With this knowledge, they can make smarter decisions to improve their products.

Colleges and universities that don’t have an online spirit shop are missing out on a huge opportunity. With e-commerce, universities can reach a wider audience, offer more products, and understand their customers better.

Spirit Wear Sales Can Raise Funds and Make an Impact

How do spirit shops sell their products? Well, they use the same strategy that nearly every clothing brand uses—by offering sales that are too good to pass up.

We’ll give you an example. At Bates Technical College, the Bates Foundation held an incredible spirit wear sale by offering a 35% discount on all their branded spirit wear.

This is the best part—the foundation aims to help students in need. They established the Student Emergency Support Fund to assist students who are facing financial crises.

The Bates Foundation ensures that the emergency support provided helps bridge the gap of financial need, allowing these students to keep moving forward on their educational journey.

So, the purpose behind the spirit wear sale wasn’t just to drive conversions. It was also to give back and provide a helping hand in times of need. That drove students and alumni alike to purchase spirit wear to help their peers.

Spirit wear can also serve as a fundraising tool for universities. Some universities offer free spirit wear to donors who make financial contributions or memberships during a designated period of time.

This incentivizes donors to give back to their alma mater and helps build a spirit of giving among alumni, students, and the general population.

As shown in our work for The University of Illinois Chicago, you have unlimited creative freedom when you work with Scrappy Apparel.

How Scrappy Apparel Produces University Spirit Wear That Stands Out

One of the biggest challenges for universities is creating spirit wear that makes a statement. Since the apparel sold in online spirit shops can look similar, it can be difficult to make spirit wear that’s truly unique.

At Scrappy Apparel, we offer an all-in-one manufacturing and fulfillment solution that opens up a world of opportunities for custom apparel. Our capabilities extend beyond what a local print shop can provide, and our process eliminates all the common bottlenecks in apparel manufacturing.

Here’s what makes us different:

Diverse Fabric Options

First of all, we source all the materials for you, so you don’t have to worry about chasing down vendors and managing multiple suppliers. We offer a wide range of fabrics that can be used to create high-quality custom apparel.

Our fashion fabric blend of 98% polyester and 2% spandex ensures a comfortable and flexible fit, perfect for stylish and contemporary university apparel.

We also have a sport fabric blend of 92% polyester and 8% spandex that provides durability and performance-enhancing qualities.

With our fabric options, we can design customized university spirit wear that fosters a sense of pride, community, and belonging.

Custom Dyes and Washes

At Scrappy Apparel, we recognize the significance of university spirit wear that accurately represents the unique branding of your institution. That’s why we offer custom dyes and washes, allowing us to elevate your university spirit wear with precise Pantone color matching.

You can capture the exact shade of your university’s colors or replicate iconic tones associated with your athletic teams or traditions. By ensuring brand consistency and enhancing the perception of your university, our custom colors help create a cohesive and spirited image that resonates with students, alumni, and fans alike.

Private Labeling Capabilities

Private labeling allows you to reinforce your brand identity by showcasing your university’s logo, name, and contact information on the apparel, increasing brand recognition and establishing a professional image. With custom screen printed neck labels, you can personalize your apparel even further, incorporating unique branding elements, taglines, or care instructions.

This customization not only sets your university spirit wear apart in the market but also creates a premium and authentic feel that resonates with your students, alumni, and fans. Private labeling and custom neck labels contribute to brand consistency, ensuring that all apparel items carry the same branded elements and convey your commitment to quality.

Our 3PL Program

It’s no secret that universities experience fluctuations in student populations. This can be challenging when it comes to accurately predicting demand for spirit wear, as universities are constantly managing inventory levels and storage space.

Our 3PL program is designed to streamline the entire process, from order management to shipping logistics. With our expertise in handling inventory control and shipping, universities can focus on their core activities while leaving the fulfillment process in capable hands.

We offer scalable solutions to accommodate fluctuating demand, and our flexibility allows us to tailor our services to meet universities’ specific requirements. By partnering with us, universities can optimize their apparel fulfillment operations and deliver a seamless experience to their community.

Team Up with Scrappy Apparel!

We’re excited to bring you the best of both worlds—quality apparel and reliable fulfillment services. Our commitment to quality, attention to detail, and passion for providing a stellar customer experience make us the perfect partner for brands that need an all-in-one solution.

Ready to Begin Your Project?

The cropped hoodie has been making waves in the apparel industry. But will this trend have longevity, or is it just a passing fad?

There’s no denying that the cropped hoodie is comfortable and stylish. Its versatility makes it an excellent choice for layering, adding an edgy touch to any outfit. Celebrities such as Rihanna, Gigi Hadid, and Kim Kardashian have been spotted wearing cropped hoodies, making them even more popular.

The comfort factor of the cropped hoodie shouldn’t be underestimated, either. After all, who doesn’t want to look and feel their best? It’s not just about keeping warm—it’s also about looking good while doing so.

Today, we’re going to explore how the cropped hoodie trend was born and why it continues to be so popular. We’ll take a look at how the trend has evolved over time and why people rave about it.

What Exactly is a Cropped Hoodie?

Well, imagine your beloved hoodie, but with a shorter length. It’s like someone took a pair of scissors to the bottom and gave it a fresh, edgy vibe. But the best part? It still offers that same cozy comfort you know and love. Whether you’re headed to the gym or to a night out, this trend has you covered.

How the Cropped Hoodie Was Born

We can’t talk about the birth of the cropped hoodie without first discussing the history of the crop top. Did you know the popularity of the crop top dates back to the 1940s? Back then, the crop top became a popular fashion choice, frequently designed with a raised neckline, short sleeves, and paired with midi skirts that sat high on the waist.

Fast forward to the early 2000s, and we saw a resurgence of crop tops as well as cropped hoodies. The difference? Crop tops were often made with sheer fabrics, while cropped hoodies had more of a streetwear feel.

A few years back, the cropped hoodie trend experienced a surge in popularity, largely due to Kylie Jenner sharing an Instagram photo of herself rocking a highly cropped Harley Davidson sweatshirt. Since then, this trend has remained in vogue, evolving with different variations like cutout cropped half sweaters.

Why People Love Cropped Hoodies

Cropped hoodies took the cozy factor we all adore from traditional hoodies and turned it up a notch. By chopping off a bit of length, they added a touch of sass and edge to the classic hoodie design. It was like having the best of both worlds: snuggly warmth and a fresh, fashion-forward look.

But that’s not all. Cropped hoodies quickly became a go-to choice for fashionistas everywhere because of their incredible versatility. Pair them with high-waisted jeans for a casual yet trendy everyday vibe, or team them up with a skirt or leggings to create a chic and stylish ensemble. The options were endless, and that’s what made them so appealing.

So, there you have it. The love for cropped hoodies was driven by their unbeatable combo of comfort and style, their incredible versatility, the influence of celebrities, and the way they flattered different body types. It’s no wonder these trendy pieces became a wardrobe staple for many.

Cropped Hoodie Sightings

Celebrities and influencers have been spotted rocking the cropped hoodie trend all over the world. Here are some examples:

 

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A post shared by Danielle Brown (@danielleebrownn)

Influencer @danielleebrownn on Instagram

Who knew hoodies and the beach could go together? This shows just how versatile the cropped hoodie trend can be. It can be a summer vibe or a winter look depending on how you wear it.

 

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A post shared by The Mom Edit (@themomedit)

Moms can rock this look, too! This influencer shows how you can make a statement with a bright pink cropped hoodie and shorts.

How to Gauge the Longevity of a Trend Like the Cropped Hoodie

Based on its comfort, fashion appeal, versatility, and influence, it looks like the cropped hoodie is here to stay. It has made its mark as a wardrobe staple and is beloved by people all over the world.

But how can you know for sure if a trend is going to last? Here are a few ways:

How Often You See It on the Runway

If a trend is still showing up on the world’s most famous runways, it’s likely to stick around for a while. Look out for designers and brands that are continuing to showcase the trend, and you’ll get a good understanding of how long its popularity will last.

Popularity Among Influencers

An easy way to tell if a trend is going to stay is by looking at how much it’s being posted about on social media. If influencers are still posting about a trend, it means they’re not over it yet—which means you don’t have to be either!

Its Versatility and Adaptability

If a trend is versatile and can be adapted to suit different occasions, it’s likely to remain popular for longer. That’s why we love the cropped hoodie trend—it can be dressed up or down.

At the end of the day, fashion trends come and go, but we think the cropped hoodie trend is here to stay. It has all the makings of a wardrobe classic.

Ready to Manufacture Your Trendsetting Garment?

Scrappy Apparel offers an all-in-one manufacturing and fulfillment solution. You can delegate all the complex work of sourcing materials, manufacturing, and fulfillment to us.

Our proprietary Brand Building Process (BBP) is designed to help you bring your vision to life with maximum efficiency and accuracy. When you work with us, it’ll feel like you have your own custom apparel division in-house—without the cost or hassle of having to manage it all yourself.

We’ve worked hard to expand our services so we can offer comprehensive solutions for your projects. You can count on our team to recommend the best printing techniques, materials, and additional services for your garments. Come to us with a vision, and we’ll bring it to life.

What To Expect

Let’s say you want to manufacture and sell a cropped hoodie of your own. You’ll request a free quote from our team and send us your project specifications.

For your cropped hoodie project, we might recommend the following approach:

• Wholesale blanks to help you save on material costs
• Retail Ready Screen Printing as the printing technique
• Private labeling so your brand name and logo are on the neck label of each garment

Our team will then create a detailed plan and cost breakdown. We’ll provide you with a timeline for every stage of the process so you know when to expect your orders.

Top-Tier Wholesale Apparel

We’ve vetted and negotiated with only the best suppliers for blanks, fabrics, and other materials. This allows us to offer you the best quality and price for your garments.

Here’s an example of a cropped hoodie we could source for you:

From Bella+Canvas

Retail Ready Screen Printing

Our Retail Ready Screen Printing process allows us to print on blanks with razor-sharp detail and vibrant colors.

So, what makes Scrappy Apparel’s Retail Ready Screen Printing different?

• Use up to 16 colors: The wide range of colors available allows you to achieve stunning visual effects and intricate design complexity.
• Print photorealistic artwork: Even if you have a photorealistic design, we have the Simulated Process Screen Printing capabilities to accurately reproduce your artwork on a garment.
• Print a massive design: Most local print shops have size limitations, so it’s hard to print any design over 12″ x 15.” Retail-Ready Screen Printing lets you print designs up to an impressive 17″ x 22″ size, ensuring your prints make a bold and attention-grabbing statement.

With our Retail Ready Screen Printing capabilities, you can trust us to produce garments with excellent visual appeal and lasting quality.

Private Labeling

At Scrappy Apparel, we understand the importance of brand identity. Our private labeling services allow you to showcase your logo, brand name, and contact information on your apparel, reinforcing your brand and creating a professional image that resonates with your customers.

Our private labeling services give you everything you need to maintain a unique and cohesive brand presence. Incorporating your branded elements into each piece of apparel establishes trust and familiarity with your customers.

Let Us Be Your Expert Manufacturing and Fulfillment Partner.

We strive to form long-term partnerships with our customers and provide a stress-free apparel manufacturing experience. From concept to delivery, you can count on us to guide you every step of the way.

Ready to Begin Your Project?

Let’s talk about Bad Bunny’s WWE stint and how it has impacted the world of entertainment.

If you’re not already familiar, Bad Bunny, who was named Billboard’s Top Artist of the Year in 2022, has not only conquered the music scene but has also stepped into the world of professional wrestling.

So, how does Bad Bunny’s popularity impact sales for WWE Shop, the official online store of the WWE? Let’s discuss!

From Billboards to Backlash

Just a little while ago, on May 6, 2023, Bad Bunny headlined WWE Backlash, which was held at the iconic Coliseo de Puerto Rico José Miguel Agrelot in San Juan, Puerto Rico. The event was an absolute spectacle, and Bad Bunny’s star power shone brightly in the wrestling ring.

Now, here’s where things get interesting.

Bad Bunny’s popularity as a musician has seamlessly translated into his involvement with WWE, and this has had a significant impact on his merchandise sales on WWE Shop. We’re not talking about just a slight boost here—we’re talking about a meteoric rise.

In 2021, his apparel line was a top seller on WWE Shop. Bad Bunny’s involvement with WWE has been a major success and has opened up the possibility for more music-sports crossovers in the future.

His crossover into professional wrestling has also helped to introduce WWE to a wider audience, including those who may not have known about the sport before. This type of exposure has opened up new opportunities for both musicians and professional wrestlers alike.

Bad Bunny’s fan base stretches far and wide, encompassing both music enthusiasts and wrestling aficionados. By entering the wrestling ring, he has captured the attention of a whole new audience.

The WWE x Bad Bunny apparel is at the intersection of this crossover, and it has been profitable for everyone involved.

What is Co-Branding, and How Can Modern Apparel Entrepreneurs Leverage It?

Co-branding is when two or more brands join forces to create a new product or undertake a marketing initiative. It’s a collaboration where the combined strength and appeal of the involved brands can create a mutually beneficial outcome. The goal is to leverage each other’s brand equity, customer base, and market positioning to enhance the overall value and perception of the co-branded product or campaign.

In Bad Bunny’s case, co-branding has proven to be an effective way to connect with fans who may have only been familiar with his music. By introducing them to professional wrestling, he has been able to expand his fan base and increase sales of his merchandise.

Is Co-Branding Always Effective?

While co-branding can be a highly effective strategy, it requires careful consideration.

The success of co-branding hinges on the compatibility and synergy between the partnering brands. If the brands have differing target markets, values, or brand images that clash rather than complement each other, the co-branded effort may fall flat. It’s crucial to make sure the partnership makes sense.

It’s also important to consider the potential risks and challenges associated with co-branding. If one brand faces a PR crisis or falls out of favor with consumers, it could negatively impact the co-branded venture.

If done correctly, however, this strategy can be powerful for apparel entrepreneurs, just as it has been for Bad Bunny and the WWE.

Examples of Other Successful Music x Apparel Crossovers

We’ve seen many other famous musicians cross over into the apparel world with massive success. Here are a couple of examples:

 

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A post shared by Justin Bieber (@justinbieber)

Justin Bieber x Crocs

Remember when Justin Bieber teamed up with Crocs?

Back in October 2020, Bieber’s fashion label, Drew House, teamed up with Crocs for the first drop. They released a pair of yellow clogs, and they sold out in just minutes! Talk about crazy demand.

Then, in March 2021, they did it again! Bieber and Crocs came together for a second collaboration. This time, they introduced lavender clogs you could customize with colorful shoe pins called “Jibbitz charms.”

The collaboration has been a game-changer for Crocs. It’s helped them achieve record-breaking sales. They’re riding the wave of success, thanks to Justin Bieber’s star power.

Selena Gomez x Coach

Selena Gomez’s partnership with Coach was a major hit. Selena Gomez became a brand ambassador and designer for Coach in 2016 with a $10 million deal.

Since then, Coach has seen a significant boost in their social media following. They’ve experienced a 50% increase in followers year over year, and an impressive 81% increase in average likes on social media. It’s clear that Gomez’s involvement has helped Coach gain popularity and connect with users online.

When Gomez released her self-designed bag, called the “Selena Grace” handbag, Coach’s stock prices actually went up by 2% the very next day.

The Selena Gomez x Coach partnership is the epitome of a powerful celebrity collaboration.

How to Leverage the Power of Influence as an Apparel Brand

Bad Bunny’s success in the world of music and sports is definitely inspiring. So, what can we learn from his story?

Collaborating with celebrities and influencers in your industry can be a great way to reach new customers, increase your sales, and build loyalty with existing ones. Whether you’re looking for someone to promote your products or to design something exclusive for your brand, partnering with the right person can make all the difference.

Before making any decisions, make sure you do your research. Identify the type of influencer that’s right for your brand, and make sure they align with your company values. Also, determine the most effective way to communicate with them.

When done correctly, leveraging influence can be a powerful tool for apparel entrepreneurs. Just look at Bad Bunny—he’s proven that a successful crossover into another industry can open up new business opportunities.

Manufacture Your Next Bestselling Garment with Scrappy Apparel!

Whether you need screen printed t-shirts, sublimated sportswear, or cut-and-sew masterpieces, Scrappy Apparel has the resources you need to manufacture your next bestselling garment.

You can count on our team to provide luxury-level products and unparalleled customer service. We have the experience, capacity, and knowledge to help you get the job done right—every time.

We offer:

• Turnkey apparel solutions for brands that need low MOQs and reliable production processes
• High-volume apparel solutions for brands that need to turn around large quantities of garments quickly while maintaining the same quality your customers expect

Our team is ready to help your brand succeed.

Ready to Begin Your Project?

Whether you’re into astrology or not, you can’t ignore that astrology-themed apparel has become a major trend in recent years. Although we’re not necessarily suggesting that you release a line of celestial designs, it’s important to understand why movements like this exist so you can forecast future trends.

Astrology is a complex and ancient practice, but the main idea behind it is that the positioning of celestial bodies influences our personalities at the time of our birth. As a result, people are often interested in learning more about their zodiac sign and its associated traits.

According to a YouGov poll conducted in April 2022, one in four Americans surveyed said they believe in astrology. This data indicates that astrology has become a part of contemporary culture, and the trend is not slowing down anytime soon. Today, you see constellation prints, zodiac sign t-shirts, and even horoscope-inspired jewelry online, in-store, and on the streets.

So, what launched this trend out of this world? Let’s examine the most prominent reasons and takeaways from each one.

Marketing to a Niche Interest

As mentioned previously, this fashion trend is heavily driven by the content surrounding astrology. Companies realize that a large and passionate audience is deeply interested in their zodiac signs and horoscope predictions. To tap into this market, companies have released apparel designs featuring constellations and other astrological symbols which appeal directly to these consumers.

When selling apparel to a niche market, there is less competition. Fewer companies offer the same exact products. This allows you to stand out and better serve your audience. Catering to the specific needs of a niche market helps build strong customer relationships and brand loyalty. When you understand and meet the requirements of your target market, they are more likely to stay loyal to your brand.

It’s also worth noting that focusing on a narrow market allows for better utilization of marketing resources, enabling faster product development and the creation of a devoted customer base.

Many zodiac-themed garments are all identical except for the symbols and colors, which simplifies product creation.

The Mass Appeal of Individuality

At its core, astrological-themed apparel is about expressing one’s individualism. People want to stand out and be unique. Especially in American culture, individuality is highly valued and admired. Millennial and Gen-Z consumers in the U.S. are drawn to expressing their individual spirit.

Every zodiac sign is associated with different personality traits and characteristics. Astrology-themed apparel allows people to express these traits. The idea of creating your own identity has been popularized by social media. Platforms like Instagram and TikTok have made it easier for people to express themselves and be creative.

By wearing something that reflects their individuality, people can communicate who they are without saying a word.

Many independent merchants on Etsy and Amazon sell zodiac-themed apparel.

Gift-Giving and Memories

Astrology-themed apparel has become a popular choice for gift-giving, and it’s easy to see why. When the holidays roll around, you can find countless Amazon merchants, Etsy sellers, and independent boutiques offering astrology-themed apparel and accessories.

When you give someone astrology-themed apparel, you’re offering them something that holds personal meaning and significance. By tailoring the gift to the recipient’s zodiac sign or astrological interests, you demonstrate thoughtfulness and consideration.

Astrology-themed apparel as a gift also provides an opportunity for the recipient to explore their astrological interests further. It may spark curiosity and encourage them to delve deeper into the world of astrology, leading to self-discovery and personal growth.

The Pulp Girls is an Instagram page that often features zodiac art. The artists behind the page sell the prints on t-shirts and other apparel.

Social Media Influence

In today’s digital age, social media platforms have become powerful vehicles for trends and cultural phenomena. Astrology, with its intriguing and mystical appeal, has found a thriving space on social media, captivating the attention of millions.

Astrology influencers and content creators share daily horoscopes, zodiac memes, and in-depth astrological analyses, creating a community of enthusiasts. As a result, people are increasingly drawn to astrology and eager to incorporate it into their lives.

Social media provides a platform for individuals to share their astrology-themed outfits, creating a cycle of inspiration and influence. Seeing others incorporate astrology into their fashion choices can motivate others to do the same. This digital exchange of ideas and visuals fuels the growing interest in astrology-themed apparel and solidifies its popularity.

The visual nature of social media content has contributed to the rise of astrology-themed apparel as a fashionable and expressive choice. It’s an exciting symbiotic relationship between social media influence and the fascination with astrology that continues to shape our cultural landscape.

What We Can Learn

As an apparel entrepreneur, it’s important to be mindful of the trends that shape our culture and drive consumer demand. Here are some key takeaways from today’s analysis of astrology apparel:

Related Niche Markets Hold Untapped Opportunities

Even when a niche market becomes saturated, you can identify neighboring markets and capitalize on their unexplored opportunities.

Here’s a hypothetical scenario: You already have a successful astrology apparel line. To expand your customer base, you could offer accessories and apparel inspired by other related markets, such as yoga and meditation. By doing so, you create additional avenues for customers to express themselves and find meaning in the things they wear.

Pay Attention to Cultural and Generational Shifts

The emphasis on individualism among Millennials and Gen-Z is an indicator that astrology apparel will perform well within those markets. As an apparel entrepreneur, you can take notice of these shifts to predict the types of apparel these audiences will gravitate toward. Then, you can create products that appeal to their values.

Analyze Gift-Giving Patterns, Especially Around Key Holidays

By examining gifting trends, consumer behavior, and preferences for personalized items, entrepreneurs can anticipate similar trends in the market and develop apparel that holds personal meaning for recipients.

Market research and surveys can provide valuable insights into consumer sentiments and gift-giving patterns. Here are a few resources we find helpful:

• Pew Research Center
• Attest
• Google Trends

Keep an Eye on Social Media

Monitoring the activities of style influencers and content creators can provide insights into emerging designs and styles that resonate with the target audience. By identifying trends, you can make sure your apparel is up-to-date and reflects the latest styles.

By taking these insights to heart, you can better position your apparel business for success and provide products that speak to the hearts of consumers.

Will you join in on the latest trend, or will you even start your own? The possibilities are endless.

Bring Your Dream Garment to Life with Scrappy Apparel

Have you identified a trend that’s ripe for the taking? We want to help your brand tap into it. At Scrappy Apparel, we offer:

• Turnkey apparel solutions for brands that need low MOQs, retail-ready garments, and reliable manufacturing services
• High-volume apparel solutions for established brands that are ready to scale up production while lowering costs
• 3PL solutions so we can take logistics and fulfillment off your hands
• Private labeling to give you true ownership of your custom apparel

You can count on us to be your trusted manufacturing and fulfillment partner for years to come. We’re passionate about helping brands like yours succeed.

Ready to Begin Your Project?

In honor of Mental Health Awareness Month, it’s time to reflect on the progress we’ve made as a society to break the stigma surrounding mental health.

As more individuals—including prominent figures like celebrities and influencers—openly share their personal experiences with mental health challenges, the conversation has become increasingly destigmatized.

This rise of mental health apparel in recent years has also provided more momentum to the movement.Today, we’ll examine the growing popularity of mental health apparel, especially among younger generations.

We’ll also examine its possibilities for encouraging mental health dialogue, as well as strategies for making these items even more successful at raising awareness.

 

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A post shared by Don’t Skip Therapy (@dontskiptherapy)

The Rise of Mental Health Apparel

In recent years, there’s been a notable increase in the sale of apparel specifically tailored to mental health topics.

This surge can be attributed to both a growing movement to actively engage in conversations that challenge societal stigmas, and the desire to promote mental health and overall wellness. In fact, in 2021 McKinsey estimated the global wellness market had reached over $1.5 trillion, with annual growth between 5-10%.

It seems that younger generations, in particular, are driving this trend. In 2022, around 70% of millennial and Gen Z consumers surveyed in the US and the UK indicated that they were likely to buy products focused on mental health and wellness.

The rise of mental health apparel has also been closely linked to the growing number of celebrities and influencers who openly discuss their struggles with mental health.

By sharing their experiences, these public figures have helped destigmatize and even normalize conversations around mental health challenges, further encouraging their fans and followers to join the movement.

Given younger generations’ heightened exposure to social media and celebrity influence, clothing featuring supportive messages, symbols, and designs has also emerged as a popular way to express solidarity in promoting mental health.

The Potential Benefits of Mental Health Apparel

Mental health apparel can help raise awareness and destigmatize mental health issues by:

Encouraging Conversations

Wearing mental health-themed clothing can act as a conversation starter, prompting discussions about personal challenges and experiences.

By openly displaying supportive messages and designs, individuals invite others to engage in meaningful dialogue to foster understanding and empathy.

Promoting Self-Expression

Mental health apparel also allows individuals to creatively share their stories and openly express their emotions and experiences.

Fostering a Sense of Community

By wearing mental health apparel, individuals signal both their commitment to breaking the stigma and their support for those affected by mental health challenges.

This shared mission can help create a sense of belonging and camaraderie among those who may otherwise feel isolated or misunderstood.

Raising Awareness and Funds

Another upside of mental health apparel is that it often supports charitable initiatives and non-profit organizations dedicated to providing mental health resources and services.

Consumers can help raise funds and increase visibility for these causes by purchasing and wearing these products.

Strategies for Success

Creating effective and impactful mental health apparel requires thoughtful planning and execution. But if done right, the benefits can be enormous.

 

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A post shared by IDONTMIND (@idontmind)

For example, Mental Health America’s IDONTMIND campaign has raised over $500,000 for mental health organizations since launching in 2017.

As one of our incredible customers, IDONTMIND has continuously used custom apparel that promotes mental health awareness to further its cause.

Read more about our collaboration in our interview with Eddie, Co-Founder of IDONTMIND.

Here are some specific strategies your brand can also adopt for success:

Partner with Mental Health Organizations

Collaborating with reputable mental health organizations or advocacy groups can ensure that your messaging is accurate, sensitive, and supportive. These partnerships also lend credibility to your brand and further demonstrate your commitment to making a positive impact on mental health awareness.

Use Inclusive or Identifiable Messaging

Adopt inclusive or identifiable language and imagery to ensure your apparel appeals to a diverse audience. For instance, IDONTMIND intentionally used the phrase “I Don’t Mind” on their shirts to prompt questions and conversations.

Using thoughtful messaging ensures that products both resonate with a broad range of individuals and open the door for deeper conversations about mental health.

Prioritize Quality

Durable, high-quality products are more likely to be well-received by consumers. By investing in better production practices, you demonstrate your business’ commitment to its customers and community.

Leverage Social Media and Your Local Community

Use social media platforms to showcase your mental health apparel, share stories, and engage with your customers. You can also partner with other local organizations and community members to amplify your message and reach a wider audience.

Measure Impact and Gather Feedback

Continuously evaluate the effectiveness of your mental health apparel by gathering feedback from customers and tracking sales data.

This information can help you refine your products, messaging, and marketing strategies to maximize your impact on promoting mental health awareness.

Choose the Right Manufacturing Partner

Collaborate with a reliable manufacturing partner, such as Scrappy Apparel, to ensure high-quality products and timely delivery. This frees up time for you to focus on promoting awareness and supporting mental health initiatives.

 

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A post shared by HAVE A STRONG DAY.® (@haveastrongday)

Start a Movement with Custom Apparel

As demonstrated through the success of the IDONTMIND campaign, custom apparel has emerged as a powerful tool in breaking the stigma and changing the conversation around mental health.

By encouraging open dialogue, promoting self-expression, and fostering a sense of community, clothing can play a huge part in breaking down barriers and destigmatizing mental health challenges.

Breaking the stigma around mental health is a powerful movement, and your brand can be part of this change. But to create impactful mental health apparel, you’ll need a reliable and experienced manufacturing partner.

That’s where Scrappy Apparel comes into play. We’re dedicated to helping your business create luxury-level clothing with our turnkey and high-volume apparel solutions. We even offer a private labeling program so you can take true ownership of the apparel with your brand name and logo on it.

Ready to Work With Scrappy Apparel to Amplify Your Message?

Let’s work together to create impactful apparel and make a positive change in the world, one garment at a time!

May the Fourth be with you! As Star Wars fans around the world celebrate the unofficial holiday of Star Wars Day, it’s clear that the iconic franchise has a cult-like following that spans generations.

With 11 feature films, several animated series, and countless books and comics, Star Wars has become a phenomenon that is ingrained in popular culture.

Beyond its compelling storyline, the franchise has also built a massive apparel empire that has taken the fashion world by storm. From t-shirts to socks and sweatshirts, Star Wars-inspired clothing has become a staple in pop culture fashion.

Let’s analyze the powerful strategies that propelled the Star Wars apparel business to new heights.

The Success of Star Wars Merchandise

According to a 2015 article by Vox, the Star Wars franchise generated over $32 billion in revenue in the 38 years prior. A sizable chunk of those earnings came from merchandise sales.

The Walt Disney Company, of course, is one of the largest vendors of Star Wars products. Disney acquired Lucasfilm, the company behind Star Wars, in 2012 for $4 billion.

Hasbro has also renewed its relationship with Lucasfilm, extending its Star Wars license and tacking on a new deal for the Indiana Jones franchise. Other companies such as Electronic Arts and Galoob Toys have also made big money from Star Wars due to full-circle branding and promotional efforts that accompany major movie releases.

With so much success, it is no wonder why so many companies are eager to get involved with the Star Wars franchise.

The LEGO Star Wars Empire

For over two decades, the partnership between LEGO and Star Wars has been a resounding success. Since 1999, when the two companies first teamed up to bring the Star Wars galaxy to life, they have created over 74 sets of LEGO Star Wars products that have become beloved by fans all over the world.

This collaboration has also helped increase the popularity of Star Wars clothing and merchandise, as well as to introduce a new generation of fans to the franchise.

Apparel is part of the LEGO x Star Wars equation, too. There are clothing and accessories available for purchase via major retailers such as Amazon, Walmart, and Target.

Star Wars Video Games

Star Wars video games have been a major success since the first game was released in 1982. Since then, there have been numerous titles released across multiple platforms and genres, from action-adventure to role-playing games.

One of the most iconic Star Wars games ever released is Star Wars Battlefront II, which was praised for its graphics and gameplay when it was initially released. The Lego Star Wars series has also been a major success, with six titles released since 2005. The Lego Star Wars games are known for their humorous take on the Star Wars universe and their fun gameplay.

Most Star Wars video games have proved to be extremely successful. The success of Star Wars video games has only grown over time and continues to be an important part of the franchise’s legacy.

It seems that nearly every vertical of the Star Wars business model folds apparel into its strategy. Today, you can buy video game inspired Star Wars apparel at Gamestop and other retailers.

The Importance of Striking While the Iron is Hot

The Star Wars merchandise empire has been incredibly successful, and a large part of that is due to its ability to capitalize on the attention surrounding movie releases.

When a new Star Wars movie comes out, fans rush to buy merchandise related to the film, creating an opportunity for the empire to make sales.

By striking while the iron was hot and quickly releasing lots of merchandise, they were able to take advantage of the hype surrounding each release and generate lots of additional revenue.

Andy Warhol once said: “In the future, everyone will be world-famous for 15 minutes.” This has become increasingly true as everyone’s attention spans have become shorter and shorter. Therefore, it’s more important than ever to capitalize on hype quickly.

May the Style Be With You

Selling branded clothing is an excellent way to not only make money but also raise awareness for your brand and give your fans something great to enjoy.

Through custom apparel with your logo or slogan, you can create something truly unique that customers will recognize and remember. Not only does selling branded clothing help spread the word about what you have to offer, it can be a fantastic way to raise revenue for your business.

Get Light Years Ahead of Your Competitors with Cutting-Edge Manufacturing and Fulfillment Solutions

Scrappy Apparel produces clothing to the highest standards, using only premium materials with top-notch printing processes.

We offer turnkey apparel solutions for brands that are just starting out and need low MOQs. On the flip side, our high-volume apparel solutions are optimized for brands that are ready to majorly scale up and need a reliable manufacturing partner they’ll never outgrow.

There’s more than one way to partner with us, too. If you need help with inventory management and fulfillment, our 3PL program will take those tasks off your plate so you can focus on growing your business.

If you’re looking for custom apparel manufacturing services that will help you stand out from the crowd, Scrappy Apparel is the best choice. Request your free quote today to strike back against boring fashion!

Ready to Begin Your Project?

Whether you enjoy modern video games or prefer a match of good old-fashioned checkers, you can’t deny how powerful the gaming industry is in 2023. The global esports market was valued at $1.22 billion in 2021, and it’s projected to grow to $5.48 billion by 2029.

Professional video game tournaments have become some of the world’s biggest events, with teams competing for million-dollar prize pools. Brands are taking notice and sponsorships are skyrocketing as a result.

With billions of dollars at stake, it’s not just fun and games. Grab your controller and get ready for an epic journey into the lucrative world of gaming merchandise.

The History and Evolution of Video Game Merchandise

The origins of video game merchandise can be traced back to the early ’80s. Classic games like Pac-Man and Donkey Kong were some of the first games to offer merchandise.

In the beginning, these items were limited to simple novelties like stickers, keychains, and action figures. You couldn’t really find them in mainstream stores, either. They were primarily sold in specialty stores and gaming retailers.

In the ’90s, the gaming merchandise industry started to pick up speed. That’s when we started to see t-shirts, hats, and other accessories play a bigger role in the industry. Gaming-themed clothing became a staple accessory in the urban fashion scene.

Today, video game merchandise includes a much wider range of items. We’ve even seen prominent fashion brands collaborate with some of the most popular games in the world! For example:

• Ralph Lauren x Fortnite
• Balmain x Pokémon
• Gucci x Roblox Metaverse

What do these fashion powerhouses and video game companies have in common? Well, they’re both highly influential and interested in making money, so the collaborations make perfect sense in our opinion.

How Streamers Make Money Selling Apparel

Have you ever heard someone talk about being a “streamer” and wondered what on Earth they’re going on about? Well, live streaming is an increasingly popular form of content creation on platforms like Twitch and YouTube.

The people who create these streams are called “streamers.” They have become some of the most influential people in the gaming industry. These streamers have amassed a substantial following, and their fans are always eager to show their support.

Streamers often partner with brands and retailers to create custom clothing lines, which have proven to be extremely popular with their fanbases. But how much money can you make from selling streamer apparel?

Some streamers make anywhere from $50 to $1500 per month, while others make tens of thousands. It’s important to remember that high sales don’t always result in high profits. Last year, gaming star Sykkuno opened up about his merch launch by saying that his profit margins were “absolutely garbage” after selling out his items.

Even if you have a large fanbase and make big sales, you need to factor in the cost of manufacturing, inventory management, and shipping when calculating your profits. It’s just as important to ensure you have the right partner to help you navigate the complexities of running a merchandise business.

Types of Video Game Apparel Available

The gaming world has come a long way since the days of Pac-Man. Here are some of the most popular gaming apparel items you could consider selling to this hot market:

Examples from Syndicate’s online store

T-Shirts

T-shirts are a staple in the gaming community, with designs ranging from funny to geeky. They’re also great for promoting your brand or the streamer you’re collaborating with.

Examples from MrBeast’s online store

Hoodies

Hoodies and sweaters are a great option for gaming marathons. Designs come in a variety of colors and styles, ranging from classic pullovers to stylish zip-up hoodies.

Example from Ali-A’s online store

Hats

Hats will never go out of style. Baseball caps, trucker hats, snapbacks, and beanies with iconic gaming logos are popular items in the gaming merchandise market.

How Scrappy Can Help You Manufacture and Sell Gaming-Themed Apparel

There’s never been a better time to tap into the market of video game lovers. They’re ready to buy—that’s for sure.

However, amping up production and shipping for gaming apparel can be tricky. You need to make sure you have the right manufacturing partner who can meet your needs.

Here’s how Scrappy Apparel can help:

Scalable Apparel Manufacturing

We offer both turnkey and high-volume apparel solutions to serve businesses of all sizes.

• Our turnkey approach is best for brands that need low MOQs, retail-ready garments, streamlined production, and error-free deliveries.
• Our high-volume solution is for established brands that are ready to scale to infinity in beyond. We provide the infrastructure and resources to help you fulfill large ongoing orders with ease and speed.

Our Fulfillment Program

Our expert team is excited to offer an apparel-first 3PL program.

Are you tired of dealing with the hassle of managing your own inventory and shipping logistics? If so, we can take those tasks off your plate!

We’ll keep your garments in a dedicated warehouse space, complete with all the bells and whistles for seamless inventory management and shipping. And the best part? There are no implementation fees or monthly management fees to worry about.

Our 5-star account management team will answer any questions you have along the way. You’ll get real-time tracking and online inventory management, so you always know exactly what’s going on with your products. And of course, you get custom packing slips and shipping labels to make your brand stand out.

Reach out to us today if you’re ready to take your video game apparel business to the next level. Our experts are ready to help you every step of the way—from manufacturing to delivery.

Ready to Begin Your Project?

If you scroll through social media every day, you might already know we’re in the midst of Coachella season. Have you ever wondered how music festivals generate millions of dollars in revenue beyond ticket sales?

You’ve probably guessed it: T-shirts!

Music festival t-shirts have come a long way throughout the decades. They’ve evolved from simple commemorative souvenirs to highly sought-after fashion items, and they play a key role in each festival’s branding and marketing strategies.

If you’re interested in learning how these events create hype for their merch and turn it into cash, keep reading!

Uncovering the Origin of Festival T-Shirts

We did our research and tried to find out the origin of the very first music festival t-shirt. However, there isn’t really a consensus about where the trend started.

It’s most likely that music festival t-shirts originated from Woodstock in the ‘60s.

Woodstock organizers didn’t anticipate the turnout at the event in 1969. (This was at the beginning of modern music festival culture—think of Woodstock as the grandfather of the Coachella and Ultra we know today.)

Woodstock was held at the height of the Vietnam War. The event allowed people to escape from the horrors of war and join together in the spirit of peace, love, and understanding.

Woodstock was more than just a music festival. It was a celebration of community, of coming together as one.

Long story short, the Woodstock organizers planned for 50,000 people to show up. In reality, there were about 400,000 attendees. You get the picture.

Woodstock decided to produce t-shirts featuring the festival’s logo and sell them to attendees as a way to commemorate the historic event.

The shirts generated significant revenue for the festival organizers. This success prompted other music festivals to follow suit and begin selling their own t-shirts.

Evolving Into Modern-Day Fashion Statements

In the early days of music festivals, t-shirts were primarily sold at the event itself and were often simple designs with the festival logo and lineup on them. However, as music festivals became more popular, t-shirts began to evolve as well.

In the ‘80s and ‘90s, music festival t-shirts took on a new life as fashion items. Grunge fashion and alternative rock music both gained popularity—and t-shirts became a staple for both.

Fast forward to today. With the rise of streetwear and the popularity of vintage clothing, music festival t-shirts have become collectors’ items.

Some people search far and wide for historic shirts from iconic festivals such as Woodstock. There’s a whole market for vintage t-shirts, just like vinyl records.

One of the key drivers of the festival t-shirt industry is the increasing popularity of music festivals themselves. In the early 2000s, music festivals were still a relatively niche market, with a few major events like Coachella and Bonnaroo drawing large crowds but many others struggling to attract attendees.

Today, events like Tomorrowland and Electric Daisy Carnival (EDC) attract 100,000+ attendees every year. That’s a massive target market for merch sales!

Down to Business: How Modern Festivals Monetize T-Shirts

If you’ve been in our world for long enough, you already know there’s a lot that goes into making a t-shirt.

You can’t just slap a design on it and call it a day. Here are a few of the strategies festivals use to increase t-shirt sales:

Branding and Marketing

Every shirt turns the wearer into a walking billboard. It’s a phenomenal branding opportunity for both the event and the performers.

By strategically placing the festival’s name and logo in a prominent area of the t-shirt, such as the front or back, festival organizers can create a strong association between the festival and the garment.

This creates a sense of excitement and anticipation for the festival, encouraging attendees to purchase new t-shirts and continue to promote the event even after it has ended.

Exclusive Design and Limited Availability

Festivals often create unique designs for their t-shirts that are only available during the event. By limiting their availability, organizers can increase demand and create a higher perceived value.

Online Sales

Exclusivity is one strategy, but evergreen availability is another. Festivals can increase revenue by selling t-shirts online both before and after the event. This creates a longer selling season and increases exposure to a broader audience who may not have attended the festival but still want to support the brand.

Package Deals

Festivals frequently offer package deals where the price of a t-shirt is bundled with the price of the ticket or other festival merchandise. This encourages attendees to purchase all of their festival-related items at once, increasing revenue and creating a sense of loyalty to the event.

Celebrity Endorsement

Some festivals collaborate with high-profile celebrities or influencers to promote their t-shirts. This can create a buzz and generate hype around the festival, drawing in more attendees and increasing t-shirt sales.

Freebies and Giveaways

Festivals can give away free t-shirts as part of a larger promotion, such as offering a shirt with the purchase of a VIP ticket or running a social media contest.

Examples of Successful Festival Merchandising Campaigns

In recent years, festivals have shown that creative and unique merchandising campaigns can have a significant impact on revenue and brand recognition.

By offering a variety of products and designs, festivals can attract a wide range of customers who want to support the event and take home a memorable souvenir from the experience.

Let’s look at some examples!

Coachella

Coachella is known for its highly sought-after festival t-shirts, which feature new designs each year. The brand also sells hats and bandanas.

Bonnaroo

Bonnaroo has a wide range of merchandise in its online store, including t-shirt designs from previous events.

Electric Daisy Carnival (EDC)

EDC’s parent company Insomniac has an extensive online store that features t-shirts and other merch from its events.

Interested in Selling T-Shirts to Promote Your Event?

At Scrappy Apparel, we know just how impactful custom-made t-shirts can be for events or festivals. We’ll work with you to bring your one-of-a-kind vision to life and produce shirts that are sure to turn heads in a sea of people.

We help brands of all sizes—from small businesses to enterprises. Scrappy offers turnkey apparel solutions for growing brands and high-volume apparel solutions for established brands that are ready to scale like crazy.

Our experts will help you make all the right decisions for your project based on your order quantity, budget, and goals. All you need to do is prepare your designs and request an estimate from our team. We’ll guide you through the rest!

Ready to Begin Your Project?

We all know that movie stars have a huge impact on fashion and style. From Audrey Hepburn’s little black dress in Breakfast at Tiffany’s to Marilyn Monroe’s white dress in The Seven Year Itch, the silver screen has inspired some of the most iconic fashion trends in history.

As an apparel company that’s always on the lookout for the latest trends and styles, we appreciate the impact that movie stars have had on fashion trends over the years. In this email, we’ll explore 10 movie stars who not only left their mark on the big screen but have also had a lasting impact on the world of fashion.

Without further ado, let’s take a journey through some of the most stylish moments in cinema history!

 

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A post shared by Audrey Hepburn (@soaudreyhepburn)

1. Audrey Hepburn – Little Black Dress

Did you know that Audrey Hepburn’s little black dress in the legendary movie Breakfast at Tiffany’s is undoubtedly one of the most unforgettable fashion moments in the history of cinema?

Givenchy designed the outfit, which was a simplistic yet exquisite black sheath dress that was meticulously tailored to embody the elegance and grace of Hepburn’s charming persona.

 

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A post shared by Marlon Brando Estate™ (@marlonbrando)

2. Marlon Brando – T-Shirt and Jeans Combo

Marlon Brando’s t-shirt and jeans combo in A Streetcar Named Desire revolutionized the fashion industry and became a symbol of rebellion and coolness.

Brando’s style in the movie contrasted with the popular clean and pressed look at the time. He decided to go with a white t-shirt, raw denim jeans, leather jacket, and combat boots, which was a look that was laidback, rugged, and undeniably masculine. It was a complete departure from the traditional and polished style of Hollywood actors.

Young men across the country were mesmerized by the outfit and immediately wanted to copy it. It’s no surprise that even today, people still point to this outfit as one of the most brilliant and timeless fashion moments in history.

 

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A post shared by Christie B (@velvetladyvintage)

3. John Travolta – White Suit

Have you seen the movie Saturday Night Fever starring John Travolta? If you haven’t, you’re missing out on one of the most iconic style moments of the ’70s!

Travolta’s character, Tony Manero, wore a stunning white suit that caused quite a stir. It was designed by the one and only Giorgio Armani, who is renowned in the fashion industry.

The white suit had a unique mix of simplicity and sophistication, exuding confidence with every step. It became a hallmark of the disco era’s style. To this day, it remains a fashion favorite for many.

 

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A post shared by Marilyn Monroe (@marilynmonroe)

4. Marilyn Monroe – Iconic White Dress

Marilyn Monroe proves that a little white dress can be just as much of a moment as a little black dress.

Monroe’s white halter-neck dress in The Seven Year Itch is a fashion moment that has stood the test of time.

The dress itself symbolizes everything about the glamour and femininity of the 1950s. The delicate fabric, fitted bodice, and full skirt all come together to create a one-of-a-kind dress.

 

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A post shared by James Dean (@jamesdean)

5. James Dean – Leather Jacket

James Dean’s signature leather jacket in Rebel Without a Cause is perhaps the most memorable leather jacket of all time.

As soon as Dean put on that jacket in the movie, it immediately became a symbol of rebelliousness and non-conformity. It represented a new breed of masculinity that was edgy, rugged, and carefree. The jacket became a popular fashion statement, symbolizing youth and the counterculture movement of the time.

 

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A post shared by Tom Cruise (@tomcruise)

6. Tom Cruise – Aviator Sunglasses

Tom Cruise played the role of Pete “Maverick” Mitchell in the 1986 film Top Gun, which was a blockbuster hit. In the movie, he sported a pair of aviator sunglasses as part of his naval uniform, which became a legendary look. The shades not only looked suave and trendy, but they also added to the character’s tough and confident personality.

The craze caught on like wildfire after the film’s release, and the aviator sunglasses became a global fashion trend in no time.

7. Brigitte Bardot – Gingham Dress

Brigitte Bardot’s off-the-shoulder gingham dress in And God Created Woman, designed by Jacques Esterel, became a phenomenon and an epitome of French Riviera chic.

The dress defined an era of fashion that merged classic designs with modern elements like bold colors, geometric patterns, and mini skirts.

8. Rita Hayworth – Silk Dress

Rita Hayworth’s iconic black dress in Gilda stood out because of the soft silk material used, which had a subtle sheen that made it sparkle on camera.

The dress was a perfect match for Hayworth’s sophisticated and glamorous style—delicate neckline, graceful lines, and understated details were all on point!

It was a prime example of the classic Hollywood elegance of the time, with fitted silhouettes, bold colors, luxurious fabrics, and intricate beading. Definitely worth admiring!

9. Katharine Hepburn – Wide-Leg Pants

Katharine Hepburn had an incredible ability to switch between masculine and feminine looks.

When she was filming The Philadelphia Story, she rocked a pair of pants designed by Edith Head. They had a wide-leg silhouette with neat pleat details, and they were made of black wool fabric. Perfect for Hepburn’s signature tomboy style—tailored yet modern!

These pants captured Hepburn’s rebellious spirit and pioneering fashion sense. They represented a time when women were starting to embrace pants as an essential item in their everyday wardrobe—which was almost unheard of back then!

These trousers helped define an era of fashion that combined classic tailoring with bold colors and unique silhouettes, like culottes, capri pants, and shorts. It’s pretty amazing how she influenced fashion back then!

 

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A post shared by Kill Bill (@killbill.movie)

10. Uma Thurman – Yellow Jumpsuit

Uma Thurman’s badass yellow jumpsuit in Kill Bill is definitely one of the most unforgettable action movie outfits ever! The jumpsuit was designed by Kumiko Ogawa as a tribute to Bruce Lee’s iconic jumpsuit in Game of Death.

TBH, we think the jumpsuit speaks for itself.

Create the Next Iconic Fashion Trend with Scrappy Apparel

With Scrappy Apparel, you too can harness the power of fashion and create a trend that’s all your own. We offer:

• Turnkey apparel solutions for growing brands that need low MOQs and garments that are ready to hit the shelves as soon as they arrive on your doorstep
• High volume apparel solutions for brands that are already established and ready to scale to infinity and beyond

You can count on us to deliver the same level of quality in every garment, whether you’re ordering 200 or 10,000.

We’ll either ship your order to your doorstep for free or you can join our fulfillment program to have our team manage inventory and shipping for you.

In 2023, there are many ways to work with Scrappy—and no matter which one you choose, we’ll WOW you every single time.

Ready to Begin Your Project?