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When you think of “corporate apparel,” what comes to mind?
Boring? Uninspired? Bland?
Not anymore! In 2023, you can give your garments a unique and modern twist with custom dyes and washes.
In the fast-paced world of corporate branding, standing out is not just a goal—it’s a necessity. Today, we’re going to cover two ways to achieve this:
- Pantone matching a custom color to ensure your apparel is consistent with your brand guidelines
- Applying a custom dye/wash to give your apparel a showstopping look that other brands can’t compete with
We’re about to uncover the endless possibilities that custom treatments offer.
Elevate Your Apparel with Custom Dyes and Washes!
Why Premium Corporate Apparel is a Smart Investment
First, you might be wondering—why should you invest in corporate apparel, anyway?
According to Zippia, a consistent visual identity for your brand can increase revenue by up to 33%. The numbers don’t lie!
When you invest in premium corporate apparel, you’re investing in your brand. Quality clothing with custom dyes and washes clearly communicates to customers that your business takes pride in its image—and it’s worth the extra effort.
Here are some other benefits you can expect to see:
Improved Employee Morale
Happy employees are productive employees. Quality apparel with precise, vibrant colors makes them feel as if they’re part of a professional, unified team—and that’s something you can’t put a price on.
Visible Company Values
Whether you’re fostering a sense of team spirit, highlighting a mission, or attracting future team members, high-quality corporate apparel embeds company values right into the clothing.
Increased Brand Recognition
Custom dyes and washes make your company stand out from the rest. From perfectly matched colors to unique patterns, you can easily create a signature look that will draw attention for miles.
What are Custom Dyes and Washes?
In the context of custom apparel, a dye or wash is an additional treatment that can be applied to fabric.
For example:
- Tie-dye
- Lightning wash
- Camo wash
- Dip dye
These treatments bring a splash of artistry to corporate apparel. They offer you the opportunity to embrace your brand while giving your garments some personality.
Pantone Color Matching: The Secret to Accurate Hues
Pantone is a standardized color-matching system that is used by professionals worldwide. In other words, it’s an essential tool for getting your brand colors right!
Think about the most iconic brand colors you know:
- Coca-Cola Red
- Tiffany Blue
- Home Depot Orange
…and the list goes on!
If the color is even a little bit off, you’ll notice—and not in a good way.
This is where Pantone color matching comes in. It allows businesses to easily communicate the exact hue they’re looking for, regardless of which medium they are using.
For example:
Supreme has solidified its status as one of the most iconic brands, captivating the world with its distinct red color. With Pantone color matching, designers and manufacturers can accurately reproduce the exact shade of red that defines Supreme’s brand identity.
At Scrappy, we leverage Pantone colors to ensure our corporate apparel is on-brand and true-to-life. Combined with our array of custom treatments, businesses can create stunning designs that showcase their logo and color palette in the most authentic way possible.
The Benefits of Custom Dyes and Washes
Now that we’ve covered the basics, it’s time to answer the question:
How do custom dyes and washes really help your apparel? What makes them so worth it?
Here are some of the benefits to pay attention to:
Brand Longevity
Branded apparel isn’t just for a one-time marketing campaign (unless you want it to be!)
Corporate apparel is designed to be worn, washed, and worn again. Every time your employees, customers, and community members wear your apparel, they’re advertising your brand.
Think of it as wearable ROI—the longer your apparel lasts and the more people wear it, the more visibility your brand gets. That’s a big reason to take your corporate apparel investment seriously and opt for custom dyes and washes that ensure durability and longevity.
Aesthetic Appeal
It’s not just about how long your apparel lasts. The look and feel of the fabric is also really important.
Custom dyes and washes give you that extra edge to truly stand out in a sea of standard apparel. With the right colors, treatments, and designs, you can create clothing that not only looks great but captures the essence of your brand perfectly.
Professionalism
Premium corporate apparel conveys professionalism, and custom dyes and washes ensure that your items look their best. A tailored design with the perfect colors is a surefire way to make an impact on employees, customers, and anyone else who sees your apparel.
Why Choose Scrappy?
Our company has strong values, too. We believe that corporate apparel should be more than just a uniform. It should be an extension of your brand and show off what your organization stands for.
That being said, here are some of the reasons to work with us:
We Have Access to Cutting-Edge Technology and Resources
Our apparel manufacturing experts bring your vision to life with flawless Pantone color matching and custom dying and washing techniques. We never settle for less than perfect when it comes to crafting corporate apparel that exceeds expectations.
Your Employees Will Love Wearing Our Products
Our team handpicks the highest-quality, most comfortable materials for our corporate apparel. We know your employees want to feel good in their workwear, so we use quality fabrics and treatments that ensure long-lasting performance.
Our Brand Building Process (BBP) is 100% Hassle-Free
We know you’re busy, and the last thing you want to do is spend hours trying to piecemeal your corporate apparel. We created our Brand Building Process (BBP) with your busy schedule in mind. It takes all the hard work off your plate and simplifies the steps of the manufacturing process. When you work with Scrappy, you can get corporate apparel you’ll be proud of—no headaches included!
Take Your Corporate Apparel Up a Notch
We understand that corporate apparel is an investment. We aim to help make that investment go further with innovative dyes and washes that elevate your brand to new heights.
Ready to Begin Your Project?
