There’s never been a better time to jump into the apparel game. This industry offers business owners great opportunities to diversify their revenue streams.
Whether you’re hoping to elevate your brand to the next level or just capitalize on the current trend, you can find success with the right strategy and approach.
Today, we’re sharing our tips to help you manufacture and sell apparel to generate more revenue. Put on your best (fashion-forward) thinking cap, and let’s get started!
Why Sell Apparel?
Fashionable, high-quality clothing is always in demand. As of 2023, the U.S. fashion industry is valued at approximately $343.70 billion.
With the rise of e-commerce and the convenience of online shopping, consumers are looking for one-stop shops that offer a variety of products. Apparel is a high-margin product that has the potential to generate significant revenue for a business.
Offering apparel can provide an additional steady income source, especially if your items are on-trend and in high demand. Once you find the right approach, this could result in a powerful boost in profits and long-term success.
Businesses in All Industries Can Benefit
Apparel is wearable marketing. When your customers wear your brand, it increases exposure for your business. It can also enhance customer loyalty and engagement, especially if the apparel aligns with the values and aesthetics of your company.
Want to see how businesses in different industries capitalize on apparel? Here are some examples of the types of customers we work with at Scrappy Apparel:
By adding a fashionable apparel line to their existing offerings, YouTube influencers can enhance their credibility and reach a larger audience. Clothing items can help influencers make a lasting impression on their followers, allowing them to monetize their influence by selling quality clothing pieces.
Having an apparel line can help YouTube influencers better engage with their viewers, creating a unique community around the brand. Through this community, influencers can build trust, create meaningful relationships with fans, and generate more sales.
E-commerce brands have long realized the value of diversifying their product lines to increase revenue. Adding a fashion-forward apparel line is one way e-commerce brands can take advantage of this strategy and give their customers more options. By offering trendy and stylish clothing items, e-commerce brands can attract new customers and engage existing ones, creating opportunities for increased sales.
By offering clothing items, e-commerce businesses can provide a complete shopping solution for customers looking for multiple items in one place.
Home Services (HVAC, Plumbers, Movers, Landscaping)
Home services businesses—such as those offering HVAC, plumbing, moving, or landscaping services—benefit from incorporating one central uniform line. Uniforms provide these businesses and their employees with the opportunity to create a unified, professional look that fully reflects the company’s branding and mission.
Some manufacturers (like Scrappy) allow employers to save money by ordering items in bulk instead of buying each uniform individually. This can save employers tremendous amounts of money on manufacturing costs.
Uniforms help customers remember the specific home services business and recognize them in their community or area, increasing customer confidence and brand recognition in the long run.
Youth Sports Organizations
For youth sports organizations, apparel lines are incredible for brand awareness.
The key advantages include:
- Creating a recognizable brand for the team
- Increasing visibility for the organization
- Providing a steady stream of income that can help cover costs associated with running a successful program
With an apparel line, it’s also easy to create custom designs that reflect the values and mission of the organization, establishing a unique look that stands out from other teams. In that way, custom apparel can promote team spirit and loyalty among players and parents, which can be beneficial in terms of increased participation and support.
Actionable Steps You Can Take to Start Your Apparel Line Today
Now that we’ve explored the benefits of starting an apparel line, let’s talk about how you can do it:
- Develop a creative design that reflects the organization’s brand and mission. Focus on creating products that will be attractive to potential customers and unique enough to stand out in the marketplace.
- Set a budget and pricing based on product materials, production costs, overhead expenses, supply chain efficiency, and competitive market conditions. Here, you should also decide if and when you’d like to produce mass-market items, versus creating smaller runs of limited-edition pieces. It’s vital to ensure that selling prices are competitive, yet profitable enough to cover associated costs.
- Market the apparel line by leveraging existing channels such as social media or email campaigns. Design promotional campaigns that feature easy access to purchase links, engaging visuals, and incentives like discounts or giveaways for customers who buy early or in bulk orders.
- Create a customer service plan outlining policies around returns/exchanges and shipping times/costs for domestic/international orders to ensure customer satisfaction with orders placed online or at physical locations, if applicable.
Skyrocket Your Revenue with Scrappy Apparel
If you want to maximize profits with an apparel line, working with Scrappy Apparel is the perfect solution. We have years of experience in the industry and excellent customer service to guarantee your success.
When you choose Scrappy Apparel as a partner, our team of experts can help you create innovative apparel that will stand out in the marketplace. If you want to take your brand to the next level, we have cut and sew manufacturing and private labeling capabilities to help you.
Scrappy Apparel offers full-scale production capabilities to help you meet demanding deadlines. With our 3PL fulfillment services, you can even outsource inventory management and shipping to our expert team.
We take pride in our attention to detail paired with superior craftsmanship so you get the highest quality garments to “WOW” your customers and improve your bottom line.
At Scrappy Apparel, we believe that collaboration is key. We love forming long-term partnerships with our customers. When you work with us, you don’t just get access to fantastic apparel —you also get a partner who will help you every step of the way on your road to success.