If you’re a YouTube creator, you have limitless opportunities to grow your brand and expand your reach. You have built a loyal following of subscribers who trust you and are eager to support you in any way they can.
So, why not take advantage of this opportunity and launch your own apparel brand?
Transitioning from a YouTube influencer to an ecommerce entrepreneur is an exciting journey—a fantastic way to extend your influence and monetize your personal brand.
There are many misconceptions that launching an apparel line is a complicated and time-consuming process. We’re here to tell you otherwise.
At Scrappy Apparel, we exist to facilitate your apparel journey. We offer end-to-end manufacturing and fulfillment solutions specifically tailored to meet the needs of YouTube influencers.
To help you, our experts created this guide to give you a step-by-step approach to launch your apparel brand in just 30 days. Here’s how!
Ready to Turn Your YouTube Influence Into Income?
As a YouTube influencer, you’ve already established a powerful personal brand. Your videos have captured the hearts and minds of thousands, if not millions, of viewers.
This is more than just popularity—it’s a unique level of trust and engagement you’ve cultivated with your audience over time. You’ve shared your life, thoughts, laughter, and values with them. The bond you’ve created with your viewers demonstrates your influence, but it’s also a valuable asset.
Leveraging this personal brand when launching an ecommerce business gives you a major advantage in the highly competitive apparel industry.
Your audience already identifies with you and your lifestyle. If you can translate the spirit of your personal brand into your apparel line, you’re bound to generate interest, excitement, and loyalty among your followers.
Your established audience provides a ready-made customer base to tap into. You don’t have to build a roster of potential customers from scratch.
You get the picture—if you’re a YouTuber who doesn’t already have an apparel line, it’s time to create one!
Crafting Your Brand Identity
At Scrappy Apparel, we believe every influencer brand is unique and should reflect the personality of the human behind it. That’s why we work closely with you to craft a unique brand identity.
Our team takes the time to understand your vision, style, and the message you want to convey with your brand. Your ideas will always be at the heart of the process. We make sure every aspect of your apparel resonates with your personal brand and appeals to your audience.
Creating a compelling brand logo and distinctive apparel designs is crucial in setting your brand apart. At Scrappy Apparel, we specialize in this creative realm. We collaborate with you closely to create designs that embody your style.
Our expertise spans across various printing techniques, including screen printing and sublimation. This diversity allows us to cater to various aesthetic preferences and create products that your audience will love to wear.
Setting Up Your Shopify Store
Pretty websites are great, but you’ll also need your site to turn visitors into customers.
At Scrappy Apparel, our ecommerce experts will help you set up a conversion-focused website that will showcase your brand and products.
We like to use Shopify—a leading ecommerce platform that provides the tools and infrastructure necessary to start, grow, manage, and scale an online business. It allows us to create visually pleasing, efficient, and secure online stores for our influencers.
Its seamless integration with various marketing tools and third-party applications further enhances our ability to provide a comprehensive launch solution for our clients.
Our team will work collaboratively with you to translate your brand identity into a compelling online store, complete with:
- Visually striking product pages
- An intuitive checkout process
- Fast and secure payment gateways
- A seamless user experience
- A logical site structure
- Organized navigation bars
- A responsive design that looks great on any device
We’ll ensure your brand ethos and personality shine through in every aspect of your store, from your “About Us” page to your product descriptions.
With Scrappy Apparel, we make sure that your Shopify store is a destination where your followers feel connected and engaged with your brand.
Bringing Your Products to Life
Your products are the heart and soul of your apparel brand. As an influencer, you definitely want to “WOW” your audience because everyone is going to be talking about your new clothing when it drops.
When you work with us, you won’t have to worry about any of the nuances that come with manufacturing. We do all the legwork to source materials, print your designs, and ensure the garments exceed your expectations.
Product Quality is Key
At Scrappy Apparel, we pay attention to every detail that impacts the quality of your apparel. Here are the key aspects we consider when producing your garments:
- Fabric Quality: The quality and type of fabric used in the garment plays a vital role in its durability, comfort, and washability. We handpick all our fabrics, and we subject them to rigorous testing before we approve them for use.
- Stitching: Proper stitching ensures the longevity of the garment. We ensure strong and even stitches that won’t unravel after a few washes.
- Printing Quality: We use state-of-the-art screen printing and sublimation techniques to ensure vibrant, durable, and non-fading prints.
- Labeling and Branding: Custom labels and branding tags can add a premium feel to your apparel and help build brand recognition. We offer these as part of our private labeling program.
Your Creativity is More Than Welcome!
Have a wild idea for a shirt design? Want to try something unconventional with your apparel line? Bring it on! We encourage creativity and flexibility in the design process.
Here are some of our capabilities that go beyond what a standard print shop could deliver:
- Large-Format Screen Printing: At Scrappy Apparel, we pride ourselves on our ability to go beyond the ordinary. With our large-format screen printing service, we can print designs as large as 17″ x 22″. This provides you with the unique advantage of creating striking, large-scale designs that instantly draw attention and make a bold statement.
- Custom Dyes & Washes: Custom dyes and washes can transform an ordinary piece of clothing into a work of art. They bring a splash of creativity to your apparel line and enable you to embrace your brand’s personality while ensuring your garments stand out from the crowd. For example, we can give your apparel a retro twist with tie-dye or a rugged appearance with a camo wash.
- Exact Pantone Color Matching: Pantone, the universal language of color, helps ensure that your brand colors are represented accurately everywhere, regardless of the medium or surface on which they’re produced. We can match your exact brand color using the Pantone system to make sure it’s 100% consistent with your branding.
These are just a few examples of how we bring your unique ideas and visions to life. Our goal is to provide you with the flexibility and quality necessary to create a standout apparel brand that your followers will love.
Effortless Order Fulfillment
One key element that sets Scrappy Apparel apart is our 3PL program designed specifically for apparel ecommerce.
What does this mean for you as a YouTube influencer? Quite simply, it means convenience and freedom.
We’ll take care of tasks like:
- Inventory management
- Order processing
Our comprehensive service ensures smooth operations and a seamless customer shopping experience.
You can trust that while you are doing what you love, we are working behind the scenes to ensure your apparel brand runs smoothly.
Your ecommerce journey should be rewarding and effortless. We’re here to make that happen for you.
Seamless Shipping to Your Clients
We understand that your reputation is everything. You can count on us to give your subscribers a positive delivery experience.
Your customers will receive their orders promptly and in perfect condition. Our logistics team meticulously handles each package, ensuring it is carefully packed, accurately addressed, and promptly dispatched.
We work with reliable shipping carriers and offer tracking capabilities so both you and your customers can monitor the delivery progress.
Delivery is a fundamental aspect of the customer experience that directly influences your customers’ satisfaction and their perception of your brand.
A seamless delivery process increases the chances of repeat purchases and encourages positive word-of-mouth, broadening your reach to new potential customers.
By entrusting your shipping process to us, you can rest assured that your customers will receive their orders on time, every time. This is just another way we help your brand stand out and thrive in the competitive ecommerce landscape.
As a YouTuber, you probably have several different revenue streams that contribute to your overall income. Having an apparel brand can be a lucrative addition to that list.
The ecommerce space is a gold mine bursting with untapped potential. With an increasing number of consumers turning to online shopping, an apparel brand can be a significantly profitable venture that complements your YouTube ad revenue.
Currently, the clothing industry is among the most profitable sectors to venture into, with fashion leading as one of the most popular categories in online shopping for 2023. (Source: Statista)
More than just a side hustle, an apparel brand is a scalable business opportunity. Imagine your followers wearing apparel with your name on it. They’re making purchases repeatedly, becoming walking billboards for your YouTube channel. This diversifies your income and creates a sustainable revenue stream that can continue to grow independently of your YouTube views.
At Scrappy Apparel, we understand the importance of maximizing profitability for our customers. That’s why we offer competitive pricing and help you minimize costs with our efficient manufacturing and fulfillment processes.
Our goal is to help your brand thrive and grow while maintaining a healthy profit margin. We believe that your success is ultimately our success, so we always strive to provide you with the best possible value for your investment.
Streamline Your Ecommerce Journey with Scrappy Apparel!
Scrappy Apparel is ready to partner with you to launch your apparel line. We’ll take the operational load off your shoulders, letting you concentrate on creating captivating content for your YouTube audience.
Ad revenue fluctuates, but having a successful apparel brand can provide stability and longevity to your income. With our streamlined manufacturing processes, fulfillment services, and competitive pricing, we make it possible for you to launch your own apparel brand in just 30 days!
Don’t wait any longer—join the growing number of YouTube influencers who have successfully launched their own clothing brands with Scrappy Apparel.