The 10 Wildest Clothing Trends We Saw in 2023
Time flies when you’re having fun… and 2023 definitely flew by for our team at Scrappy Apparel!
With each passing year, we’re continually amazed by our industry and how trends can come and go in the blink of an eye. 2023 was a year to remember for fashion lovers.
In honor of this exciting year, let’s take a look back at the 10 most noteworthy clothing trends that made headlines in magazines, red carpets, and big city streets.
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1) Oversized Clothing
Remember those oversized hoodies and tees we enjoyed during our lazy, lounging-around days? If you haven’t noticed, they made a comeback this year—except people started wearing them out!
In 2023, oversized garments became the statement pieces that stole the show. They’ve reshaped the world of streetwear, offering both comfort and style.
Oversized clothing created voluminous, exaggerated silhouettes that challenged traditional perceptions of fit and proportion. It was a deliberate play on shapes, textures, and layering.
Showcased by brands like Balenciaga, Vetements, and Yohji Yamamoto, the oversized trend blurred the lines between comfort and high fashion, making its mark in streetwear and beyond.
2) Y2K Revival
Turning back the clock, 2023 saw the fashion world dive headfirst into the early 2000s with a significant return of Y2K fashion trends, inciting a sense of nostalgia among fashion enthusiasts.
The iconic low-rise jeans made a reappearance, often worn with crop tops and halter necklines. Talk about a throwback!
Fashion lovers reinterpreted these styles on social media platforms like Instagram and TikTok, infusing their looks with a modern twist.
And guess what? You may hear about Y2K fashion even more in our next trend analysis article!
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3) The “Anti-Sneaker” Trend
2023 was the year of the “ugly” shoe or what we’ve called the “anti-sneaker” trend. Shoes such as MSCHF’s Big Red Boots, Birkenstocks, and Crocs asserted their presence.
These shoes, with their chunky and unconventional appearances, were as rebellious as they were distinct. They captured attention and made waves in meme culture.
This footwear revolution stomped its way through 2023, demonstrating that in the world of fashion, defiance and daring have a charm all their own.
4) Limited Edition Drops
This is more of a strategy than a fashion trend, but it’s worth discussing.
2023 fueled the hype economy, where brands would release exclusive and restricted collections, generating both anticipation and frenzy among consumers. Through this strategy, designs became less accessible, creating a sense of urgency as people rushed to purchase coveted items before they disappeared for good.
This trend has also been amplified by social media influencers who get early access to these releases, creating hype and demand before the rest of the public.
For example, gym culture has become increasingly popular, and brands are capitalizing on it by releasing limited edition gym wear, which instantly sells out.
We saw a surge of limited edition garments in 2023, and we expect to see even more in 2024 and beyond.
5) Quiet Luxury
We’ve seen loud luxury dominating the fashion world for so long—exemplified by big designer logos, flashy embellishments, and bold prints.
Quiet luxury is precisely the opposite—it is a subtle, understated approach to luxury that focuses on quality and simplicity.
In 2023, fashion enthusiasts sought quiet luxury as a respite from the maximalist trends of recent years. This trend resulted in garments that focused on fit and fabric rather than extraneous details.
The quiet luxury style lent itself to timeless and versatile pieces that could be dressed up or down, creating an aura of sophistication without being overly flashy.
6) Barbiecore
How could we talk about 2023 without mentioning the Barbie film that took over box offices (and the world?)
Barbiecore, inspired by the iconic doll, was a trend that emerged in reaction to the 2023 film release. It featured bold and playful colors, oversized bows, and lots of pink.
The trend was all about having fun with fashion and not taking anything too seriously. Barbiecore celebrates femininity, encourages individuality, and embraces a carefree mentality.
From runways to social media, the Barbie aesthetic was everywhere in 2023, making it one of the most memorable trends of the year.
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7) Intentional Mismatching
A pivotal moment that brought the intentional mismatching trend to the limelight was none other than the viral Bieber mismatch of 2023.
Known for their individualistic style, Hailey and Justin Bieber displayed a stark contrast in their attire during Hailey’s Rhode product launch at Krispy Kreme.
Hailey wore a polished red ensemble, while Justin contrasted sharply in casual attire, complete with a grey hoodie, shorts, and yellow Crocs.
This event sparked an avalanche of memes and discussions, showing that there’s no rulebook in fashion. Even mismatched outfits can make a significant statement.
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8) Denim Takeover
Of course, denim is not a new trend in fashion. However, 2023 saw a significant takeover of the material in all forms—be it classic jeans, denim dresses, or even bridal gowns made of denim.
The versatility and durability of denim have always been appreciated, but 2023 showcased its potential to be dressed up or down for any occasion.
9) Neoncore
Neoncore lit up the fashion scene in 2023. This trend is exactly what it sounds like. It features vibrant, fluorescent hues that bring life to runways and streets alike.
From neon green pantsuits to hot pink dresses, neoncore proved that fashion can be both fun and fearless. We even saw celebrities like Gigi Hadid wear neon colors in unexpected ways.
This trend was especially popular among Gen-Z, who embraced its bold and playful nature.
10) Elevated Athleisure
The athleisure trend shows no signs of slowing down in 2023—in fact, it received an elevated twist with the rise of “athluxury” this year.
This trend saw athletic wear being worn in high-end settings, blurring the lines between gym and street style.
We saw luxe activewear pieces from brands like Lululemon paired with designer handbags and heels, showing that comfort and luxury can coexist.
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