The moment has arrived! Olivia Rodrigo’s highly-anticipated GUTS World Tour kicked off on February 23rd, promising 77 shows of electrifying performances and boundless excitement. We expect Rodrigo to make a lot of money this year, and we’ll help you do the same!

As fans eagerly memorize lyrics, battle for tickets, and perfect their concert outfits, the frenzy surrounding this pop-rock sensation is palpable. We’ve seen this before with The Taylor Swift Effect, and that’s how we know there’s a massive opportunity for Rodrigo to sell hundreds of thousands of garments this year.

You can probably already guess, but Rodrigo does in fact have an online store where she’s selling tour-related apparel. Today, we’re going to uncover the strategies she’s using to sell garments to her fans ahead of her world tour.

Elevate Your Tour Merch Strategy with Scrappy Apparel

@annachristy.xox A TRIBUTE TO SOUR TOUR OFC #oliviarodrigo #guts #gutsworldtour #lacy #concertoutfit #concert #fangirl #fyp #sour ♬ Originalton – 💗💗

Why “The Olivia Rodrigo Effect” is So HUGE

Olivia Rodrigo is much more than your average pop singer. Her meteoric rise over the course of three years landed her three Grammys (and she’s only 21 years old, by the way).

Following the record-breaking success of her chart-topping debut album SOUR, which achieved a remarkable feat as the fastest album in history to have all of its songs certified RIAA Platinum or higher, Olivia Rodrigo returns with her latest album, GUTS. This new album showcases her evolution into a more sophisticated vocalist and lyricist. This is a monumental leap forward in her artistic journey.

According to The Hollywood Reporter, the tickets for the GUTS World Tour were already sold out by February 21st, even after the addition of 20 new locations! You can expect a lot of fans to buy into the hype (literally) and start spending money on tour-themed merchandise.

As you can see, Taylor is not the only one with major pull in today’s pop culture. Olivia is up there with her.

Analyzing Rodrigo’s Apparel E-Commerce Strategy

There’s a lot to learn from Olivia Rodrigo. She successfully blends pop culture, personal branding, and fan connections to drive sales. Let’s take a closer look at her online store.

Rodrigo’s online store uses more creative photos for her merch instead of just using renders. Many merch stores just show renders or photos of the products themselves—and to be clear, we’re not saying this is a bad strategy. It’s never bad to show your products close-up to display details.

However, Olivia takes a different approach with her online store. For example, in some photos, she is wearing the merch herself. This amps up the “cool factor” and makes her fans want to buy it even more.

Olivia Rodrigo modeling her own merchandise in her online store.

The so-called “Livies” (Olivia Rodrigo’s fans) adore graphic tees that demonstrate individuality and passion for Olivia’s music. These tees are more than clothing—they represent an emotional connection and devotion to their musical heroine:

@targetovereverything New Guts tour tee at Target!!!💜 #target #targethaul #targetfinds #targettok #newattarget #targetfavorites #oliviarodrigo #livies #gutsalbum #gutsoliviarodrigo #gutstour ♬ Bad idea right – ❆⸆⸉

Fan Style Interpretations

Many supporters on TikTok share fashion tips to echo Olivia Rodrigo’s style:

@indyclover_gilbert Going to the AZ Olivia Rodrigo concert and don’t have an outfit yet? Indy Clover Gilbert has you covered! 💜🎤✨📸 #oliviarodrigo #oliviarodrigotour #gilbertaz #thrifttok #outfitinspo #concertoutfitinspo ♬ original sound – livies hq ❤️

Rodrigo’s Impact on Gen Z Trends

Aside from being a famous musician, the California-born pop star has emerged as a trendsetter for Gen Z.

She has a renowned 2000s-inspired wardrobe, and she’s also known for her bold choices on the red carpet. Olivia Rodrigo’s sense of style is as impressive as her music career.

Here are some of the key trends you’ll see at the GUTS World Tour:

Taking on the Y2K Aesthetic

Rodrigo has fully embraced her latest era with a renewed main character energy, blending daring pop-punk elements with the cool-girl vibe she’s created over the years.

Recently, she’s been wearing Y2K graphic tees, mini-skirts, and classic preppy socks with loafers and Mary Jane shoes.

@allie_xcx been wearing these low buns like every day #y2k #90s #hairstyles ♬ Crimson And Clover – The Shacks

Learn more about Y2K fashion on our blog.

Purple GUTS Tour Outfits

On TikTok, fans showcase outfits inspired by the official color of the GUTS era: purple. The search is on for purple attire. 

@lovekennedygrace comment your favorite! 💜💜💜 #foryoupage #foryou #fyp #viralvideo #viral #viraltiktok #tiktok #preppy #preppylifestyle #preppyaesthetic #kennedygrace #lovekennedygrace #oliviarodrigo #guts #gutsoliviarodrigo #tour #concert #outfit #purple ♬ original sound – Rylee

Rebellious Style

Olivia is also known for her social awkwardness in her song, “Ballad of a Homeschooled Girl.” She embraces a rebellious style with academia-inspired fashion.

@yourfavtitaaaa Replying to @💛 what to wear to the GUTS WORLD TOUR? here are some few outfit ideas for youuu 💜🩹 #oliviarodrigo #guts #gutsoliviarodrigo #gutsworldtour #gutsworldtouroutfits #gutsworldtouroutfitideas #fyp #foryou #foryoupage #sour #souroliviarodrigo #TikTokFashion #shein #cider #amazon #concert #concertoutfit #livies #livieshq #concertoutfitideas #gutsworldtouruk #gutsworldtourparis #fashion #halloween #halloweenoutfit #halloweenoutfits #halloweenoutfitideas #gutsworldtour2024 ♬ GUTS Standard Track List – Steven Sullivan

Borrowing Styles from the Past

Olivia Rodrigo drew inspiration from her parents’ ’90s music taste, reflecting it in her style. On her way to BBC Radio Studios on Aug. 15, she showcased a new addition to her vintage tee collection: a brown t-shirt featuring rock icon Pat Benatar.

Olivia Rodrigo arrives at BBC Radio Studios in London, England. pic.twitter.com/Ftxbs25SF3

— 21 (@21metgala) August 15, 2023

As you can see, Olivia Rodrigo has cemented herself in today’s culture as a style icon. We’ll continue to see her influence trends in the apparel world for years to come.

GUTS Apparel Fulfillment Strategies: Understanding Tour Merch Logistics

Although we haven’t personally spoken with Olivia to ask her about her tour merch logistics strategy, we can tell you this…

Crafting a successful tour merchandise program like Olivia Rodrigo’s requires meticulous planning and a dedicated team for manufacturing, inventory management, shipping, and logistics across 77 dates.

What Scrappy Apparel’s Tour Merch Logistics Program Offers

If you want to streamline your own tour merch program, we have good news for you! Our experts at Scrappy Apparel have a tailored logistics program for touring artists.

Our goal is not only to manage the logistics of your tour merch efficiently but also to ensure that your merch reaches its maximum sales potential. Scrappy Apparel positions your merchandise to be a significant revenue stream, complementing your tour’s success.

Here’s how we can help you:

Inventory Management

Handling inventory for tour merchandise can be a logistical nightmare, especially when predicting demand for different sizes and designs across various tour locations. As part of our 3PL MGMT program, we can help you manage stock levels to reduce the risk of overproduction or shortages.

We adjust inventory levels based on specific tour locations, ensuring that popular sizes and designs are always in supply. This not only optimizes your merchandise sales but also minimizes waste and storage costs, making your tour merchandising efforts as efficient and profitable as possible.

Quality Control

Ensuring consistent quality across all merchandise can be challenging, especially when dealing with multiple suppliers or rush orders. That’s why you need industry experts (like us) who can provide an apparel-first fulfillment service.

Here at Scrappy Apparel, we use stringent quality control measures at multiple stages of the supply chain to ensure our partners can offer their customers a 5-star experience at every touchpoint.

Our process involves meticulously vetting garments and conducting thorough inspections from production to packaging. We understand that your brand’s reputation hinges on the quality of your merchandise, and we take that responsibility seriously.

For every batch of merchandise, our quality control team carries out a series of checks for material quality, print clarity, and overall durability to ensure that each item meets our high standards.

In situations where speed is of the essence, and rush orders are necessary, our quality control processes are designed to be both efficient and comprehensive, preventing any compromise on the quality of the final product.

Logistics and Distribution

Transporting merchandise to each tour location requires strategic planning, and it can be costly (especially if your tour has 77 dates like Olivia Rodrigo’s!)

At Scrappy Apparel, we mitigate these challenges by offering warehouse space for your brand’s merchandise. We streamline the entire fulfillment process, ensuring that your merch is not only stored securely but is also dispatched efficiently. You can count on it to arrive at each tour venue on time!

We also offer direct shipping to customers for e-commerce orders. This approach alleviates the logistical workload on your team, enabling them to focus on delivering an unforgettable tour experience. We’ll handle the distribution complexities, ensuring your fans receive their merchandise promptly, regardless of where they are.

E-Commerce Integration

Our fulfillment program seamlessly integrates with your e-commerce platform, handling all aspects of online sales, from order processing to customer service. As soon as your fans place an order, our system prepares the items for dispatch.

You can rest assured that we’ll fulfill your online orders without hiccups or delays. Our solutions are designed to be as straightforward and efficient as possible, allowing for real-time tracking of inventory levels and sales data. This ensures that both you and your fans have up-to-the-minute information on the availability of items, leading to a more satisfying shopping experience.

Additionally, our customer service team is on standby to handle any inquiries or issues, ensuring a smooth transaction from beginning to end. With Scrappy Apparel’s e-commerce solutions, your focus can remain on your music and performances, while we take care of delivering your merchandise to your fanbase.

Scrappy Apparel is Your Ultimate Tour Merch Partner

Work with a trusted apparel partner who truly understands the needs of touring artists. We’ll help cut costs, simplify logistics, and delight your fans with the merch they’re already excited to buy.

Fashion and movies share a symbolic relationship, each influencing the other differently. Fashion needs to expand and reach people through movies, and movies need the support of fashion to help them stand out.

Stitch Fix research indicates that 92% of stylists believe blockbusters, sporting events, and concerts will have an impact on fashion trends in 2024. And more importantly, 81% of the clients agree!

Today, we invite you to discover how major films influenced fashion and customer behavior in the last few years and what to expect in 2024.

Don’t Miss the Opportunity to Scale Your Brand with Scrappy Apparel!

@marinelabezer What’s your favourite movie?😍 All outfits are @boohoo❤️ #fashion #boohoo #bestfilms #movies #meangirls #style #outfits #tiktokfashion ♬ GERMANGLAS GERMANGLAS GERMANGLAS GERMANGLAS – 🔥GERMAN🔥

People absolutely love getting outfit inspiration from movies!

A Look Back at Past Years: How Blockbuster Movies and TV Shows Influenced Fashion Trends

There is no doubt that blockbusters can set trends, which happens because people take inspiration from the clothes the characters wear.

Before we talk about what’s in store for 2024, let’s take a look at a couple of examples of trendsetting TV shows and movies from previous years!

2021: Gossip Girl Brings Back the Varsity Jacket

Gossip Girl, a series from HBO Max, rekindled a new appreciation for preppy style. According to Glamour Magazine, varsity and uniform-style clothing was in high demand after the show’s reboot in 2021.

For example:

• Plaid vests: +47%
• Tennis skirts: +41%
• High-collar shirts: +34%
• Varsity jackets: 53%

Check out these looks inspired by Blair and Serena from Gossip Girl.

@lailanysotaSi gossip girl se recreara en 2023 🐕❤️💅🏻♬ Young Folks – Shindig Society

2023: The Influence of Barbiecore

Since Margot Robbie was pictured on set last June playing the iconic Mattel doll in the highly-anticipated Barbie film, pink has been on everyone’s mind. (Well, almost everyone!)

After the Barbie movie trailer was released, Barbiecore resurged. Fans started creating their own Barbie-inspired looks that featured vibrant hues of pink. Here is some data—also from Stitch Fix—on how Barbie influenced clients:

• 300% increase in client requests for Barbie-inspired outfits
• 47% draw fashion inspiration from the real-life Barbie counterpart, Margot Robbie

Here are some looks that fit the Barbiecore vibe:

@katie.one I had to 💘 #barbiecore #barbie #pinkoutfits #pink #barbieoutfits ♬ Hi Barbie Hi Ken Barbie Movie Only In Theaters – Barbie Movie

What are the Major Movies of 2024 that We Expect to Influence Fashion Trends?

You can discover new opportunities for your brand by knowing which big 2024 releases are most likely to influence trends. Here’s what we’re expecting to see this year:

Mean Girls

In the realm of beloved teen movies, 2004’s Mean Girls is immortal. The Mean Girls remake from 2024 is its own Gen Z thing. We see a lot of athleisure, vintage, and secondhand thrifting inspiration throughout.

Interestingly, a lot of Gen Z fashion borrows trends from the Y2K era and even decades before that!

Here are some recreations of the Mean Girls style:

@jadeeevice Recreating Mean girls 2024 outfits 🎀🤍 #meangirls #meangirlsmovie #reginageorge #gretchenwieners #outfit ♬ original sound – Jadee

Beetlejuice 2

After the success of Wednesday and how it resurrected the gothic look, we know people are *not afraid* to get inspired by horror movies. Tim Burton returns to the underworld of his spooky 1988 comedy in Beetlejuice 2, so keep an eye out for it.

Willem Dafoe and Jenna Ortega, who both worked with Burton on Wednesday, join the ghostly crew. Beetlejuice has been a source of style inspiration in recent years (see below), and we expect this trend to amplify when the Beetlejuice 2 film drops later this year.

@mallgothmeg My beetlejuice inspired outfits! Everything is tagged on IG! 🖤🖤 #beetlejuice #spooky #altoutfits #outfitinspo #altstyle ♬ BEETLEJUICE THEME SONG – REMIX – Keiron Raven & Trap Music Now

Joker 2: Folie à Deux

Remember the 2019 Joker film? If you loved it, you’re in for a treat this year.

Joker 2: Folie à Deux drops in October. This time around, director Todd Phillips and actor Joaquin Phoenix are back, but the wildest part is Lady Gaga’s role as Harley Quinn—the Joker’s girlfriend, co-sociopath, and literal partner in crime.

We expect Lady Gaga’s version of Harley Quinn to spark style inspiration worldwide. Harley Quinn has had many looks over the years, and 2024 won’t be any different.

Why Choose Scrappy Apparel as Your Manufacturing and Fulfillment Partner?

We’re proud to announce that we’re revolutionizing the industry with a one-of-a-kind, all-in-one apparel manufacturing and fulfillment solution. You can rely on us to manage your entire apparel supply chain for you.

The days of picking and packing, juggling vendor relationships, and struggling with Shopify are gone.

Today, you can choose to work with us and let our in-house apparel experts do all that work for you.

Why Hire an Apparel Solutions Expert to Help You?

Outsourcing some areas of your supply chain will offer you new opportunities to scale your apparel brand. Here are some of the benefits you’ll get from acquiring a strategic partner:

Flexibility

Enjoy flexibility in scaling operations based on demand fluctuations. You can say goodbye to many of the complexities associated with business expansion.

Enhanced Efficiency

Partnering with a third-party logistics (3PL) company allows you to streamline order processing and shipping without investing your own time and resources. Your partner will handle these tasks efficiently, so you can maximize your time.

Streamlined Inventory Management

You can integrate your sales channels with an order fulfillment partner’s services to optimize operational efficiency using cutting-edge technology, specialized knowledge, and advanced inventory management tools.

Cost-Efficiency

Leverage economies of scale and reduced shipping expenses provided by an order fulfillment partner. This can result in significant savings on fulfillment costs. Redirect these savings into other critical areas of your business for further growth and development.

Our 3PL MGMT Program: What You Get

We developed our innovative 3PL MGMT program to solve common challenges apparel brand owners face. But our program takes traditional third-party logistics a step further to offer 4PL and 5PL capabilities. We’ll manage the 3PL warehouses for you, so you won’t have to manage the fulfillment process.

You’ll get dedicated warehouse space for your brand, as well as custom packing slips and shipping labels. With our streamlined inventory management, you’ll always know what’s in stock and what’s running low.

Your online store will integrate seamlessly with our fulfillment service. You’ll focus on marketing, designing new garments, and getting sales.

After your customers place their orders, we’ll handle everything else. You can rest assured that your orders will be fulfilled with lightning speed and precision!

Are You Ready to Kickstart Your Project?

You can get a free estimate from our experts. We offer 100% transparent quotes for all our services. If you’re craving more freedom to grow your apparel brand this year, we invite you to schedule a call with our team so we can discuss next steps!

The 90s logomania trend is back! Logos have always made a bold statement in fashion, beauty, and accessories. But this time, designers are taking a subtler approach.

Just like many fashion trends, logomania follows a cyclical pattern: what was old becomes new again.

The logomania trend was made famous by luxury labels like Louis Vuitton, Balenciaga, and Gucci, among others. But modern streetwear brands such as Supreme, Bathing Ape, and Palace have taken it to new heights.

Today, we’ll explore this evolving trend, analyzing its impact on the future of streetwear… and of course, what it means for apparel brands that want to stay one step ahead!

Leverage the Latest Trends with Scrappy Apparel’s Solutions!

@personalshopperlondon Allover logo masculine Balenciaga shirts #balenciagashirt #balenciaga #logomania #luxuryshopping #personalshopper ♬ bad guy by Billie Eilish – flighthouse

What is Logomania, Anyway?

Logomania is exactly what it sounds like—the display of brand loyalty and recognition on clothing through loud and prominent logo displays. This trend empowers fashion lovers to express themselves and make it known where their loyalty lies!

How Modern Streetwear Uses Logomania

The logomania movement in streetwear makes a statement with oversized graphics and emblems. It combines brand prestige with street credibility, making it a wardrobe staple for trendsetting youth and fashion-savvy consumers alike.

Supreme’s crewneck, fully printed with the brand’s logo. Featured on Kicks Crew, a global marketplace for sneakers and apparel.

The Origin, Ascension, and Evolution of Logomania

We can’t talk about logomania without talking about the Chanel logo—one of the most iconic fashion emblems of all time.

Back in 1925, Coco Chanel started a fashion revolution by boldly embroidering her name directly onto her clothing. She designed the famous logo herself by interlocking two Cs.

She instilled a special kind of enchantment into her designer pieces by creating her own signature. From then on, countless generations of consumers have used fashion logos as symbols of their status and belonging.

The 80s Comeback

As a pioneering hip-hop designer in the 1980s, Dapper Dan flipped the script on logo design. He layered overt graphics and logos on clothing to cultivate an aesthetic that says:

Less isn’t more. More is more!

Although they probably weren’t appreciated enough at the time, Dan’s “counterfeit” products soon became coveted in their own right.

Daniel Day with his custom clothing in his shop Dapper Dan’s Boutique. Source: LifeStyle Asia.

In the 80s, people were dying to get their hands on anything with a prominent logo on it—and they were willing to spend the big bucks for it! We can attribute the birth of logomania (as we know it today) to this era.

The Peak of Logomania in the 90s

The 1990s marked the pinnacle of logomania. You couldn’t walk a few steps without spotting…

• A flashy, gold double G from Gucci
• Balenciaga’s logo-adorned hoodies
• YSL crossbody bags galore
• Fendi’s double ‘F’ monogram on everything

…and many more!

Like all trends, logomania is a phenomenon that comes and goes, ebbs and flows… but most importantly, it evolves!

Scarlett Johanson poses with Beyoncé and the girls of Destiny’s Child in 1998, who were wearing Tommy Hilfiger t-shirts and jeans. Photo from Glamour.

Streetwear’s Adoption of Logomania in the 2010s

Streetwear brands like Supreme adopted logomania around 2010. Other high-end streetwear labels followed suit, further propelling logomania to new heights.

However, in the modern day, logomania is more than just a status symbol. It has become a symbol of community rather than classism.

Nostalgic logo prints dominated the Fall/Winter 2018 runways for the likes of Fendi, Versace, and Burberry.

Fendi brought back big logos in its Fall/Winter 2018 collection. From HypeBeast.

What to Expect from Logomania in 2024 and the Future

We expect to see a lot more logos in 2024. Although logomania’s origins are still evident, it is now evolving toward a more understated and simplistic approach.

An example of this evolution can be seen in Off-White’s subtle reintroduction of their logo, as showcased on their social media:

 

View this post on Instagram

 

A post shared by Off-White™ (@off____white)

Additionally, esteemed luxury brands like Louis Vuitton have unveiled logomania-inspired apparel for their Spring and Summer 2024 collections.

 

View this post on Instagram

 

A post shared by HIGHSNOBIETY (@highsnobiety)

The future of the logomania trend is bright, and we can’t wait to see where designers take it in the coming years.

Partner with Scrappy Apparel to Make Your Mark on the Apparel Industry!

Our team at Scrappy Apparel will guide your brand to success. Unlike most manufacturing and fulfillment companies, we are truly invested in our partners’ businesses.

We do a lot more than just print your logo on a t-shirt and ship it to your customer. We are here to help you optimize your entire supply chain, from sourcing materials to delivering each garment to its final destination.

And the best part is that we are a team of apparel experts who developed apparel-first solutions. There’s truly no other partner like us, and here’s why:

We’re a Manufacturing Powerhouse

Whether you need 10,000 screen-printed garments next month or a cut-and-sew garment to private label and sell, we have the manufacturing capabilities to handle (almost) any request.

Our manufacturing services are scalable, with price breaks for larger quantities of garments. You’ll never outgrow us!

We Pay Attention to Detail at Every Step

One of the major challenges of supply chain optimization is maintaining the same level of quality your customers expect at every touchpoint. In this industry, seemingly minor mistakes can have significant impacts. We developed our Brand Building Process (BBP) to minimize errors and guarantee that your garments turn out exactly as you imagined they would.

Our 3PL MGMT Program Offers 4PL and 5PL Capabilities

Did you know our fulfillment solutions are just as scalable as our manufacturing services?

Our 3PL MGMT program gives you access to 4PL and 5PL level support, including:

• End-to-end supply chain management
• Efficient scaling of your business
• Strategic oversight
• Full-service apparel manufacturing services
• Integrated fulfillment solutions
• Streamlined operations
• Done-for-you management of multiple 3PL warehouses

…and much more!

Scrappy Apparel is Your All-in-One Solution

Once you work with our team, you’ll never want to break up with us… and you’ll never need to!

At Scrappy Apparel, we have everything you need to scale your apparel brand to unimaginable heights. We’re onboarding new partners this year, and we’d love for you to be our next Scrappy Success Story.

Ready to Begin Your Project?

“She’s influencing a group of people and those people are influencing each other and other people. There’s a network effect that’s at play.”
– Marcus Collins, Professor of Marketing at the Ross School of Business (Source: Forbes)

Whether you like it or not, the Super Bowl is this weekend, and people can’t stop talking about Taylor Swift—even though she doesn’t play football.

According to MarketWatch, this season Taylor Swift and Travis Kelce’s romance generated over $331 million for the Kansas City Chiefs and the NFL. 

“The Taylor Effect” or “The Swift Effect” (call it what you want) is an extremely relevant sensation that every marketing leader should learn about—and so should any apparel brand that wants to turn trends into $$$ in 2024!

Keep reading to get high-value insights into…

• What “The Taylor Swift Effect” is
• How this effect came into play
• How to turn your brand into a cultural phenomenon

Maximize Your Sales with Scrappy Apparel

@reuters The “Swift Effect” will be in full force when the Super Bowl champion Kansas City Chiefs travel to New York, as a connection between pop music phenomenon Taylor Swift and NFL tight end Travis Kelce has sent fans into a frenzy.    #TaylorSwift #Swiftie #SwiftTok #TravisKelce #KansasCity #Jets #NewYork ♬ original sound – Reuters

The Influence of the Taylor Swift Effect

First, let’s talk about what “The Taylor Swift Effect” actually is.

In general, this effect refers to the economic boost in areas where Taylor Swift holds her concerts. There’s also a significant sales spike for any event or product Swift is associated with.

So, what does this mean for you? Let’s say T Swift is performing in a city, county, or region where you sell your products. You can market to her audience to boost your sales.

Obviously, you can’t just slap her name on a product and call it a day, but there are clever ways you can market your products to her audience without infringing on her intellectual property rights or misusing her brand.

However, before you explore Taylor’s world further, you need to know more about how this effect works and how it started.

The “Swiftie” Bond

Swift was one of the first musicians to take a deep dive into Instagram, Twitter, and Tumblr to get on a one-to-one level with her fans. She created an emotional connection with her audience in the digital world, which resulted in millions of fans worldwide.

In 2017, the name “Swifties” (Swift’s fans) was legally trademarked by the singer. And let’s make something clear—these fans are not just passive consumers.

They’re the opposite of passive. Swifties are super engaged with Taylor as an artist, influencer, and brand.

It’s not surprising that Swifties also love buying her apparel, footwear, cosmetics, and accessories. More brands are acquiring permission to use Swift’s designs or resell her merchandise because there’s clearly a lucrative business opportunity when marketing to the Swiftie demographic.

It All Started with a Love Story

In the summer of 2023, Swift began dating Kansas City Chiefs tight end Travis Kelce, and the NFL has welcomed the couple’s relationship. By just showing up at her man’s games, Taylor has greatly increased NFL viewership and sales.

To maximize their earnings, the league used Swift’s music for promos, displayed her real-time reactions on TV, and made puns about Kelce’s stats with references to her songs. And now the Swifties are showing up for Kelce as well, making this crossover highly lucrative.

@espn This is awesome ❤️👏 (via @Aubrey Curtis) #nfl #football #taylorswift #traviskelce #chiefs ♬ original sound – tvdoaudios

The couple’s impact was so great that new custom jerseys called “Swelce” and “Traylor” went up for auction in late 2023. The jersey still had Kelce’s number 87 on it and was signed by the player himself.

And the fans went crazy about this product. The items were listed at $2,515 for the “Swelce” Jersey and $1,515 for the “Traylor” one, according to Yahoo Entertainment.

The custom Chiefs jerseys signed by Travis Kelce auctioned via Metabilia.

The NFL’s Triumph: Exploring the Impact of The Swift Effect on Viewership and Sales

The NFL has always tried to boost its female viewership. But in October 2023, this demographic hit a new peak thanks to the Swifties. According to NBC News, the biggest increases were:

• 53%: women aged 12 to 17
• 34%: women above 35
• 24%: women aged 18 to 24

An average of nearly 27 million people (2 million more women) tuned into the same game that Taylor Swift attended. This made it the most-watched Sunday TV show since the Super Bowl.

Sales were also impacted. According to CNN, Travis Kelce (previously in the top 10 in jersey sales) saw his sales jump nearly 400% after Taylor Swift attended a game between the Chicago Bears and the Kansas City Chiefs, making Kelce one of the top 5 selling NFL players.

This event is inspiring marketing leaders all over the world to use this effect to boost their sales, engagement, and brand awareness… or at least figure out how to achieve similar success for their own brand, even if they’re not directly marketing to Swifties.

Ripple Effect: How Various Industries Capitalize on the T Swift Phenomenon

Since Swift started the Eras Tour in 2023, she’s been boosting local economies where she performs. According to Chains Store Age, the top purchases made were in:

• Clothing: 62%
• Food: 41%
• Transport: 39%
• Stay: 37%

57% of Taylor’s concert or movie attendees said they bought a Taylor-related item and kept it following the concert or movie.

The fans are looking for garments with her designs, trademarks, or even just references on them, making them feel like they’re part of a community—like true Swifties. Fans keep the clothing for sentimental reasons.

Taylor Swift is Not the Only Celebrity with Great Influence!

There are other celebrities who have produced similar effects.

For example, Kanye West for Adidas and Cardi B for Christian Louboutin’s “Bloody Shoes” search traffic, among others.

These celebrities influence people to move and buy based on their statements or actions. It’s clear we live in a world that’s all about influence!

Trust Scrappy Apparel to Optimize Your Supply Chain!

T Swift has mastered the art of the fan experience. To become a cultural phenomenon like her, you need to give your customers a memorable experience with your brand.

Scrappy Apparel is your go-to partner for high-volume apparel manufacturing, fulfillment, and e-commerce solutions. We offer unlimited scalability and uncompromising quality. We’ll exceed your customers’ expectations at every touchpoint.

Here are a few of the ways we can help you elevate your brand:

We Prioritize Transparency & Efficiency

Step into a world where efficiency meets convenience. Our warehouses are tailored to your brand’s needs, with customized packing slips and shipping labels. Our cutting-edge system keeps you informed at all times about stock levels, synchronizing your products and inventory in real-time.

The fulfillment service we offer seamlessly integrates with your online store, enabling you to focus on promoting and selling your products.

All you have to do is focus on attracting customers to your store. Once they place an order, we’ll handle everything from there. It’s that simple!

We Specialize in Limited Edition Drops

We’ll help you manufacture your limited edition collection, prepare for the launch, and execute your one-time drop program with maximum efficiency. The best part about it is that you keep 100% of the profits you generate!

We Offer 4PL and 5PL Capabilities

Our 3PL MGMT program is more than just a fulfillment service—we offer a strategic partnership tailored to your needs. We help with:

• Managing multiple 3PL warehouses
• Supply chain management
• Inventory management
• Pick and pack
• Storage
• Transportation scheduling

…and much more!

Forget about worries, delays, and management nightmares. We provide a seamless experience for both your business and your consumers!

End-to-End Supply Chain Management: We Have You Covered Every Step of the Way

Clothing brands need solutions that are tailored to their industry specifically. With over 17 years in the industry, we’ve perfected our solutions to meet the needs of apparel brands.

We service retail stores, e-commerce brands, tour merch programs… the list goes on!

We streamline our logistics to ensure our deliveries always arrive on time, minimizing delays and optimizing your supply chain.

Choose Scrappy Apparel as Your Strategic Partner to Scale!

If you’re taking your brand to new heights in 2024, let’s talk about how we can support you with our scalable apparel solutions:

Today, the worlds of art, fashion, and design are intertwined more than ever. (We can thank the Internet and social media for that!)

Artists from all walks of life influence major fashion labels, boutique designs, and much more.

Modern graffiti dates back to 1960, but it remains a prominent force in our culture to this day. With the recent boom of the street art scene, many streetwear brands have incorporated graffiti-style designs, coloring, and lettering into their collections. 

Now, we see the personality and self-expression of graffiti murals on both the street and the runway.

As wearable art becomes the norm, you won’t want to miss our insights into how today’s fashion designers leverage the influence of graffiti to add more *spice* to their collections.

Keep reading to learn about the artistic phenomenon of graffiti and how to capitalize on the latest trends with Scrappy Apparel’s solutions!

Scale Your Clothing Brand with Scrappy Apparel!

@luke_skywalking10 Check out my graffiti inspired tee collection from my brand @illreference on Instagram & twitter! Let me know what you think #fyp #foryoupage #blackowned #blacktiktok #streetwear #outfitinspo ♬ original sound – luke_skywalking10

How Does Graffiti Translate into Fashion?

Graffiti is all about urban creativity in action—but it offers a more rebellious approach to artistic expression. From popping prints to intricate line work, there are many ways you can identify graffiti art in fashion. 

Here’s how today’s designers are using graffiti styles to spice up everyday threads:

Bright Colors

Street art loves to use those lively, vibrant hues to set the scene. You’ll spot them in tons of fashion collections. Designers use these bold shades to make these garments stand out on the street—and make a statement, of course!

Funky Patterns

Street art has a thing for abstract patterns, too. Designers use these artsy patterns to tell stories and create seriously unique looks.

Expressive Clothing

There’s more to graffiti art than meets the eye. It’s about self-expression and making a statement without saying a single word. With this style, your outfit serves as a visual icebreaker to inspire people and get them thinking.

These are some of the ingredients that go into a graffiti-inspired look. These elements play a key role in today’s streetwear aesthetic. 

For example, you can see how some brands incorporate subtle graffiti elements into their designs.

A graffiti-inspired garment from fashion brand Mark Fast.

Even without flashy colors, graffiti clothing can still stand out:

VETEMENTS‘ take on the graffiti trend. Featured on the online luxury marketplace italist.

As the lines between art and fashion blur, brands and artists collaborate to turn cultural value into a unique medium of communication.

Let’s Rewind to Discover How Graffiti Went from the Streets to the Modern Fashion Industry!

Garments with graffiti-inspired designs have made their way from the streets to runways in mainstream high fashion. 

Here’s a look at how graffiti started and how the fashion world has embraced it:

The Graffiti Pioneers

So many iconic artists influenced the graffiti movement, including Banksy, Jean Michel Basquiat, Keith Haring, and Lady Pink… but today, we’re going to focus on two artists whose work proved influential in the fashion world.

Keith Haring was among the first to bring street art vibes to fancy places like museums and art galleries. The way he tackled heavy subjects with a fun and upbeat look set him apart from the crowd of street artists. 

Vivienne Westwood, a well-known luxury brand, used Keith’s drawings as inspiration for its “Witches” collection. As one of the pioneers of graffiti, Keith’s work is one of the main reasons street art is so popular these days.

Barneby’s Magazine reminisced Keith Haring’s genius work in an online feature, published 30 years after his passing.

Another street art legend is Jean Michel Basquiat. His neo-expressionist art blew up in New York’s gritty punk scene—and it has been showcased in the world’s top art galleries. Today, you can find his works on tees everywhere.

Widewalls created a compilation of some of Jean Michel Basquiat’s most exciting works.

The Birth of the Modern Graffiti Garments We See Today

Since the 1960s, many designers have been drawing inspiration from Keith’s and Jean’s work to create one-of-a-kind garments and accessories. Graffiti art might have had humble beginnings—but over time, it made its way into major fashion houses. Luxury labels such as Gucci, Louis Vuitton, Moschino, and Off-White have also taken inspiration from graffiti-styled art.

Check out the graffiti-like patterns on Off-White’s Goretex collection.

Why Graffiti is Taking Center Stage in 2024 and Beyond

Recent data from Business Research Insights shows that the global streetwear market is expected to expand by 3.52% by 2028. As streetwear has exploded in popularity in recent years, graffiti-style fashion has played a crucial role in its growth. 

Fashion pieces featuring graffiti aesthetics are in high demand. Like most art, it mingles with other subcultures, such as skate, surf and hip-hop.

That makes graffiti wear extremely versatile. Whether you’re hitting the gym, chilling with friends, clubbing, or shredding on your skateboard, you can rock a graffiti-inspired look.

The graffiti movement in streetwear isn’t over. In fact, it’s only beginning.

Trust Scrappy Apparel to Bring Your Garments to Life and Manage Your Supply Chain!

If you have your own apparel brand, you already know how many moving parts there are to worry about. Scrappy Apparel solves your problems by offering an all-in-one manufacturing and fulfillment solution.

Instead of managing multiple vendors, you can trust us to manage your entire supply chain from start to finish.

Imagine never having to worry about…

• Sourcing materials
• Picking and packing
• Screen printing garments by hand
• Managing multiple 3PL warehouses
• Handling returns and exchanges

Yes, we do all of this—and much, much more!

Here’s what you can expect when you choose Scrappy Apparel:

Comprehensive Solutions That Empower Your Brand to Scale

We understand that your brand is your passion, and our mission is to empower you to take it to the next level.

Our comprehensive manufacturing, fulfillment, and e-commerce solutions are designed specifically with apparel brands in mind, providing you with the support you need to grow and thrive without getting bogged down by the complexities of operational logistics.

Cutting-Edge Manufacturing Services

We pride ourselves on our ability to excel in manufacturing services, which includes high-quality screen printing, cut & sew apparel production, private labeling, and an array of specialized printing techniques. These solutions enable your brand to offer premium products that stand out in a crowded market.

Full-Scale 3PL MGMT Program

When you invest in our 3PL MGMT program, you get precious time (and sanity) back to focus on growing your brand. We’ll manage your entire supply chain, including coordinating efforts among multiple 3PL warehouses.

If you’re looking for a fulfillment operation that specializes in retail compliance, direct-to-consumer fulfillment, and the apparel industry, we’re your go-to!

E-Commerce Tailored to Apparel Brands

In today’s digital world, having a strong online presence is crucial for any business. At Scrappy Apparel, we offer e-commerce solutions tailored specifically to apparel brands.

We have the strategies to help your brand maintain inventory levels, accurately fulfill orders, and efficiently handle returns and exchanges. With our extensive experience in the apparel industry, we know what it takes to succeed in the competitive online marketplace.

Scalability, Efficiency, and Reliability

Our value proposition lies in scalability, efficiency, and reliability.

We understand that your brand’s growth is dependent on the ability to scale operations, and we’re equipped to support you through every stage of expansion.

Make Your Brand a Household Name with Scrappy Apparel!

Our solutions are designed for established brands that are ready to scale to even greater heights. With Scrappy Apparel in your corner, you have the infrastructure, support, and assurance to focus on brand development and let us take care of the rest.

Success is not just a dream—with Scrappy Apparel, it’s an attainable reality.