Think about your favorite article of clothing. How does it make you feel?

• Does your favorite pair of jeans give you a surge of confidence?
• Or when you slip on a tailored suit, do you immediately perceive the world with a sharper, more focused lens?
• Or perhaps your comfiest t-shirt is like a hug, instantly putting you at ease?

This phenomenon is known as enclothed cognition, and psychologists have studied it extensively over the years.

As an apparel brand, understanding the psychological impact of clothing can be a powerful tool in designing and marketing your collections. After all, purchasing new clothes is an emotional experience.

We’re about to examine the intersection of fashion and psychology and show you how you can leverage this knowledge to produce clothing that does more than just look good.

Manufacture Your Next Clothing Line with Scrappy Apparel!

The Science Behind Enclothed Cognition

In a study featured in the Journal of Experimental Social Psychology, researchers Hajo Adam and Adam D. Galinsky introduce the term “enclothed cognition.” They define it as the systematic influence of our clothes on our psychological processes. Their research asserts that the impact of clothing on the wearer comes from two independent factors—the symbolic meaning of the clothes and the physical experience of wearing them.

They explored the effects of wearing a lab coat, an item typically associated with attentiveness and carefulness. They discovered that physically wearing a lab coat increased selective attention compared to not wearing one. The attention boost was even more significant when the coat was described as a doctor’s coat than when it was described as a painter’s coat.

The study suggests that enclothed cognition depends on the symbolic meaning and the physical experience of wearing the clothes, reinforcing the idea that what we wear affects how we think and behave. Understanding this phenomenon as an apparel brand can help you provide a better experience to your customers. (We’ll talk more about that in a bit!)

What Others Are Saying

Now that we’ve defined the science-backed concept of enclothed cognition, let’s look at a few other notable conversations around the topic.

“Social Signaling, Conformity, & Enclothed Cognition” by Apparel Success

In this insightful video, Rob Prsa, the man behind Kay Bahd Apparel and host of Apparel Success, takes us on a journey through the world of behavioral economics and psychology. He breaks down some pretty complex stuff—social signaling, conformity, and enclothed cognition—making it easy for us to understand why people pick certain clothes and what influences their buying decisions.

Prsa explains that social signaling is all about expressing our personal and cultural identities through what we wear. Conformity, on the other hand, is our tendency to fit in with societal norms. Then, there’s enclothed cognition—the concept we just discussed. It shows how our choice of clothes shapes how others see us, how we see ourselves, and our confidence levels.

Drawing from his own experiences with his clothing brand, Prsa highlights the need for clothing designs to resonate with the customer’s desire for self-expression, conformity, and a boost in self-confidence. It’s all about understanding the customer and aligning the design with their needs and aspirations.

“How Fashion Affects Your Brain” by ELLE

Ever wonder if certain clothes could make you perform better? Hanna Rosin, Alix Spiegel, and Lulu Miller of Invisibilia From NPR have some intriguing insights on that. They were inspired by the same Adam and Galinsky study we discussed earlier. In the video, they talk about how something as simple as a doctor’s white coat could boost your attention and performance on tasks.

Rosin, Spiegel, and Miller carried out their own experiment. They also found that folks wearing a doctor’s coat made significantly fewer errors on an attention test.

And it’s not just about the fabric—it’s also about the symbolic association. The beliefs we attach to specific clothing can temporarily affect us while we’re wearing it.

“Are You Wearing Your Future?” A Ted Talk by Manou Messmann

In her Ted Talk, branding and consumer behavior expert Manou Messmann explains how big of a role clothes play in our day-to-day. They’re like a visual language we use to communicate with the world.

Our brains process visuals faster than text, which means we can quickly sort through tons of visual info and make sense of the world around us. According to Messmann, our clothes are an extension of our body language. They affect how we see ourselves and how others perceive us.

Messmann wraps up the talk with a powerful message:

Don’t dress for your past wins. Instead, dress for the future goals and the identity you’re aiming for. Pretty inspiring, right?

What This Means For Apparel Brands

At this point, you’re probably wondering how this enclothed cognition knowledge can benefit your apparel brand. Let’s explore some insightful tips to leverage this fascinating phenomenon in your clothing line.

Harness the Influence of Social Signaling and Conformity

Consider the societal and cultural messages your clothing sends. By understanding how your customers use clothing as social signaling, you can tailor your designs and marketing to resonate with their desired affiliations and identities. Acknowledging the balance between individuality and conformity can guide you in creating collections that allow self-expression while fitting within the broader social norms.

Create a Connection Between Clothing and Desired Self

Your clothing collections can serve as an extension of your customer’s desired identity. Designing pieces that align with their aspirations, whether professional, personal, or creative, can foster a deeper connection with your brand. Marketing campaigns that focus on this connection can help potential customers visualize the transformation they could experience by wearing your products.

Emphasize the Symbolic Meaning of the Clothing

The symbolic value attached to clothing can be a powerful marketing tool. Highlight the feelings, attitudes, and traits associated with wearing your brand. Customers who associate your clothing with positive attributes such as confidence, creativity, or success are more likely to purchase from you.

Develop Comfortable Yet Stylish Designs

Comfort can directly impact a person’s mood and confidence. Prioritizing comfort demonstrates your commitment to the customer’s well-being, making your brand more appealing. Despite this, it’s crucial not to compromise on style. Striking the right balance between comfort and fashion will set your brand apart. (When you partner with Scrappy Apparel, you don’t have to compromise on either!)

Encourage Customer Feedback

To better understand the evolving tastes, preferences, and needs of your customers, encourage them to share their feedback. This not only helps improve your products and services, but also makes your customers feel valued.

Leverage the Power of Storytelling

Tell a story through your designs, collections, and marketing campaigns. People are naturally drawn to stories, so this is a powerful tool for communicating your brand values, showcasing your designs, and engaging your customers on a deeper level.

Adapt with the Times

The fashion industry is ever-changing, and so are consumers’ preferences. Staying on top of the latest trends, technological advancements, and societal changes can help you adapt your collections and keep your brand relevant in today’s dynamic market.

Designed for Speed, Engineered for Reliability: Meet Scrappy Apparel’s Winning Solution

At Scrappy Apparel, we’ve spent the last 17 years perfecting our apparel design, production, and fulfillment processes to bring our partners’ clothing concepts to market at lightning speed.

We have an expert understanding of the challenges apparel brands face when working with manufacturing and fulfillment partners. We’ve tailored our services to provide a seamless experience from the moment a customer orders to when their apparel is delivered.

Here’s what makes us different:

We Specialize in High-Volume Apparel Production

Scrappy Apparel is not your typical apparel partner. Our name has become synonymous with high-volume, high-quality apparel manufacturing.

Our large-scale manufacturing solutions are designed to help brands scale up quickly while maintaining the superior product quality they’re known for. We can turn around thousands of garments in a matter of weeks.

We Work with Customers in Various Industries

From influential YouTube personalities to corporate clients, event management companies, and universities, we’ve partnered with a diverse range of industries to deliver custom apparel.

Streamlined Product Development for Seamless Execution

We curated our product development process to ensure a smooth journey from the initial concept to the final product. We develop comprehensive spec sheets, tech packs, manufacturing patterns, DXF files, and 3D renderings to facilitate clear communication before the manufacturing process begins.

Our all-inclusive pricing, quality control checks, and comprehensive fulfillment services ensure that brands provide their customers with a seamless, luxurious experience at each step of their journey.

We Offer End-to-End Manufacturing and Fulfillment Services

Our all-in-one solution includes production, warehousing, fulfillment, and shipping. This means you can trust us to handle every aspect of your apparel production process while maintaining complete transparency.

Ready to Bring Your Clothing Concepts to Life with Scrappy Apparel?

If you’re looking to scale your apparel brand without sacrificing quality, Scrappy Apparel is your go-to partner.

Fashion finds its way into every aspect of our lives, and the gym is no exception. The rise of fitness influencers on social media has created a new market for streetwear brands to tap into—the fitness-conscious demographic.

These brands merge the aesthetics of streetwear with the practical requirements of gym wear, catering to those looking to make a fashion statement while breaking a sweat.

One example is the “pump cover,” or an oversized garment designed to hide one’s “pump”— the temporary increased muscle size that comes after several rounds of weightlifting or similar exercises. Pump covers are typically oversized hoodies or t-shirts.

Although not all pump covers are specifically designed for working out, they have become a staple in gym fashion, often being worn as part of the pre or post-workout look. This trend has given rise to niche streetwear brands that cater exclusively to fitness enthusiasts.

But how do these streetwear brands gain visibility and reach their target audience? One word: influencers.

We’re going to explore the streetwear x gym influencer crossover today and explain how it has given rise to the “pump cover movement.”

Partner with Us to Create a Movement With Your Apparel!

The Rise of the Pump Cover

Although the phrase “pump cover” has been around in the weightlifting community for a while, it wasn’t until recently that it gained mainstream popularity. With the rise of social media and fitness influencers, pump covers have become a must-have item for gym-goers looking to add an extra touch of style to their workout attire.

One of the earliest and most successful examples of a brand tapping into this niche market was Gymshark. Originally a gym apparel brand, Gymshark quickly became known for its line of “pump covers,” which they marketed as an essential addition to any workout wardrobe.

The pump covers were designed to not only hide the temporary muscle pump but also provide practicality and comfort during a workout. These garments were also heavily promoted by gym influencers, many of whom became brand ambassadors for Gymshark. This strategy proved to be highly effective, and Gymshark quickly gained a cult following among fitness enthusiasts.

Other brands soon followed suit, creating their own versions of pump covers and leveraging gym influencers’ reach to promote them. Today, the pump cover has become a staple in gym fashion, with many streetwear brands incorporating it into their collections.

How Streetwear Brands Leverage Gym Influencers

In the era of social media, influencers have redefined advertising. Fitness influencers, in particular, have become the face of gym-focused streetwear brands, promoting products to their dedicated follower base.

But how do streetwear brands make these influencer campaigns work?

Civil Regime is an example of a brand that has successfully leveraged gym influencers. The brand, known for its unique take on streetwear, targets fitness enthusiasts and bodybuilders through influencer marketing.

Here are a few of the ways Civil Regime and similar streetwear brands leverage gym influencers:

 

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A post shared by Madison Lee (@mad.muscles)

Affiliate Marketing

Affiliate marketing is a strategic move clothing brands take to leverage the reach of influencers, particularly in niches like fitness and streetwear. The process begins when a brand enters into an agreement with an influencer. The influencer is given a unique affiliate link or discount code associated with their profile. Then, they promote the brand’s clothing items to their followers.

Whenever a follower clicks on the affiliate link or uses the discount code to make a purchase, the influencer earns a commission from the sale. It’s a win-win arrangement—the brand gains visibility and sales from the influencer’s audience, and the influencer earns a profit for their promotional efforts. This working model has shown to be incredibly effective, given the trust followers place in influencers’ recommendations. Brands can use the unique affiliate links and codes to track each influencer’s performance.

 

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A post shared by Rachel Signori | Online Fitness Coach (@rachelsignorifit)

Unboxing Videos

Unboxing videos are a popular form of content on social media. Influencers film themselves opening a new product, and they share their initial impressions with their audience. These videos work on a psychological level—they tap into the excitement and anticipation associated with opening a new purchase.

Additionally, they allow the audience to experience the product through an influencer they trust, which can have a powerful impact on their purchasing decisions. These videos are particularly effective for streetwear brands because they demonstrate the product’s look, fit, and quality—factors that are difficult to convey through images alone.

As a result, unboxing videos serve as an effective medium for streetwear brands to showcase their products, and gym influencers play a pivotal role in this process.

Civil Regime offers previews of upcoming launches on its website to build hype.

Limited Edition Drops

Limited edition drops are an exclusive release of a product in limited quantities, often marketed as a one-time opportunity for fans to get their hands on unique merchandise. This marketing strategy has proven to be highly effective in creating hype and driving sales, especially among streetwear enthusiasts.

Civil Regime has mastered the art of limited edition drops, often causing their collections to sell out quickly. These exclusive releases are not just about rarity—they create hype and a sense of urgency among consumers that’s instrumental in driving sales.

However, the brand’s success in these limited edition drops isn’t just due to the product scarcity but also the significant role played by influencers. With their ability to reach large, highly targeted audiences, influencers amplify the release announcements, create anticipation for the drop, and contribute to the rapid sell-out of Civil Regime’s collections.

What is the Future of the Pump Cover Movement?

The pump cover movement shows no signs of slowing down, with more and more streetwear brands jumping on the bandwagon. As long as fitness influencers stay relevant, pump covers will remain a sought-after item in the gym fashion industry.

The success of pump covers serves as an example of how niche branding, coupled with strategic influencer marketing, can lead to a cult following among dedicated communities. With the rise of social media and influencer culture, it’s safe to say that this trend is here to stay.

Meet Scrappy’s 3PL Program: Your Cost-Effective Apparel E-Commerce Solution

If you’ve ever wanted to focus on your designs and the creative aspects of your brand, while leaving the logistics and shipping to a trusted expert, Scrappy’s 3PL program is the solution you’ve been looking for.

We offer end-to-end manufacturing and fulfillment solutions for brands that are ready to seriously scale. If you need to turn around thousands of garments in a matter of weeks, we have you covered.

There’s no need for you to invest in your own resources and infrastructure for production and shipping. When you work with us, it’ll feel like you have your own production and fulfillment center at your disposal.

With multiple quality control checks in place, you can rest assured that your products are being made and shipped to the highest standards. You should never cut corners on quality—that’s your brand’s reputation at stake!

Need retail-ready garments? We have you covered there, too! You can count on us for folding, bagging, and barcode sticker application. This facilitates a hassle-free direct shipping experience for your retailers and customers.

In the apparel industry, adhering to vendor and final destination requirements is crucial for maintaining positive relationships and smooth operations. We prioritize compliance with these standards, ensuring that your products “WOW” every person who comes into contact with them.

Experience the Scrappy Apparel Difference!

If you have a dream of turning your brand into an e-commerce empire, we are your dream come true. Say “YES” to Scrappy, and watch your brand soar to new heights!

Ready to Begin Your Project?

You know those trends that have a knack for coming back in style?

The oversized t-shirt is one of them.

In recent years, it has made a strong resurgence in both high-end fashion and streetwear.

Today, we will analyze this trend and share insight into our Monster Screen Print capabilities.

The Monster Screen Print, with its massive 17×22 inch prints, has the unique ability to cover most of the front of your tees, amplifying the appeal and impact of oversized t-shirts.

Make a Statement with Scrappy Apparel!

The Oversized T-Shirt Phenomenon

We can thank 1980s and 90s hip-hop culture for the oversized t-shirt trend.

Throughout history, we’ve seen music and fashion influence each other. Hip-hop culture is no exception. Loose and baggy clothing embodied the genre’s rebellious and distinctive identity. Oversized t-shirts became a staple of the genre. (We’ll talk more about the music industry’s influence in a sec!)

The trend faded away briefly in the early 2000s but made a vigorous comeback in recent years. Today’s consumers crave comfortable, versatile clothing that doesn’t compromise on style—and the oversized t-shirt fits the bill.

 

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A post shared by BILLIE EILISH (@billieeilish)

The Impact of Celebrities and Influencers

Kanye West, Rihanna, Billie Eilish… these are just a few names that have popularized the oversized t-shirt trend among their massive fan bases.

Influencers on social media platforms like Instagram have also played a major role in bringing back the oversized t-shirt.

They prove that you can pair a baggy t-shirt with almost anything—bike shorts, heels, or even a blazer—and still look effortlessly cool.

Fashion Brand Adaptations

Once a trend gains widespread appeal, you know what happens next.

Fashion brands quickly catch on and start incorporating it into their collections.

Whether it’s high-street giants or luxury labels, the once-considered casual wear has now found its way into runway shows and high-profile fashion events.

Oversized t-shirts available on the Zara website.

High-Street Adaptations

Brands like Zara, H&M, and ASOS, known for their quick response to emerging trends, have launched collections featuring oversized t-shirts.

 

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A post shared by Justin Bieber (@justinbieber)

Luxury Labels Join the Bandwagon

Even luxury brands have not remained untouched by this trend. Brands such as Gucci, Balenciaga, and Vetements have released their interpretations of oversized T-shirts, often elevating them with high-quality materials, intricate designs, and their signature branding. Gucci’s oversized logo T-shirts, for example, have turned into must-have items for many fashion enthusiasts.

The versatility of oversized t-shirts has made them appealing to a wide range of consumers, from streetwear enthusiasts to high-fashion aficionados.

The Influence of Music, Art, and Youth Culture

Let’s examine some of the movements that have influenced the oversized t-shirt trend.

Music

As we mentioned earlier, hip-hop culture embraced baggy clothing as a marker of identity. Artists like Tupac, Notorious B.I.G., and more recently, Kanye West, have worn oversized tees. The grunge music scene of the 90s, led by bands like Nirvana, popularized a laid-back, oversized aesthetic as well.

Art

Street art is known for its vibrant colors and raw, unfiltered messages.

It’s not shocking that oversized t-shirts have become a part of this cultural phenomenon. Graffiti and street artists often use t-shirts as their canvas, showcasing unique designs and messages.

Elements of street art have been seamlessly integrated into the designs of oversized tees, offering wearers a chance to express their individuality.

Youth Culture

Youth culture is always at the forefront of cultural shifts—so it’s no surprise that it embraced and propelled the oversized t-shirt trend.

Skate culture, a significant aspect of youth culture, has been instrumental in this. Oversized tees are a staple in skate parks around the globe, valued for both their style and functionality.

The “normcore” and “athleisure” trends have boosted the popularity of oversized t-shirts. These trends prioritize comfort and simplicity while rejecting the extravagance of traditional high fashion, aligning perfectly with the ethos of oversized t-shirts.

@timdessaint How to style oversized t-shirts 👕 #fashion #outfits #styletips ♬ original sound – Tim Dessaint

Consumer Behavior and Purchasing Patterns

The casual, laid-back vibe of oversized tees appeals to a sense of individuality and freedom, leading to an increased demand for these items among certain consumer groups.

Appeal Across Generations

Millennials and Gen-Z lean toward individual expression and non-conformity. They also love comfortable clothing!

Oversized t-shirts check all of these boxes, making them a hit with these demographics. Their relaxed fit and unpretentious style align well with these generations’ desire for comfort, versatility, and authenticity in their clothing choices.

Luxury Brand Adaptations

Before you pass oversized t-shirts off as casual clothing, remember that there’s a market for high-end oversized tees as well.

Luxury brands produce oversized t-shirts that attract style-conscious consumers who value exclusivity and brand reputation.

For example, Balenciaga has released oversized tees featuring bold prints and their distinctive logo, immediately recognizable and highly sought after by fashion enthusiasts.

These adaptations have made owning an oversized t-shirt from a luxury brand a statement of style, personal identity, and affluence.

How Scrappy Apparel’s Monster Screen Print Service Can Help You Capitalize on the Oversized T-Shirt Trend

The Monster Print is Scrappy Apparel’s large format screen printing service designed to meet the demands of oversized t-shirt printing. With us, you can print your design up to 17×22 inches, which is significantly larger than the standard screen printing size.

Need Another Reason to Choose Scrappy Apparel?

Here’s why you should partner with us:

• Quality: Our commitment to quality is one of the things that sets us apart from other screen printing companies. We use only the highest quality inks and garments, and we have strict standards for every piece we manufacture. When you choose our Monster Screen Printing service, you can be confident that your prints will last for a long time.
• Expertise: Our team has years of experience in large format screen printing. We understand the unique challenges that come with printing larger designs, and we have the skills and expertise to deliver stunning results.
• Customer Service: At Scrappy Apparel, we’re all about building relationships. We work closely with our customers to understand their needs and help them achieve their goals. From the moment you request a quote to the time your order is delivered, you can count on us to provide exceptional customer service.
• Competitive Pricing: While large format screen printing can be more expensive than traditional methods, we strive to provide the most cost-effective solutions possible. We provide custom quotes for each project, so you can be sure you’re getting the best price.
• Versatility: With the ability to print up to 16 colors—including photorealistic designs—our Monster Screen Printing service offers unparalleled versatility. Whether you want a simple, two-color design or a detailed, full-color image, we can make it happen.
• Fast Turnaround Times: We understand that time is of the essence when it comes to your custom apparel needs. That’s why we work hard to ensure fast turnaround times without compromising on quality.

Ready to Print Your Design Larger Than Life?

At Scrappy Apparel, we recognize the power of oversized t-shirts in today’s fashion landscape. With our Monster Screen Print service, we will help you capitalize on this trend and take your designs to the next level.

Ready to Begin Your Project?

If you’re a YouTube creator, you have limitless opportunities to grow your brand and expand your reach. You have built a loyal following of subscribers who trust you and are eager to support you in any way they can.

So, why not take advantage of this opportunity and launch your own apparel brand?

Transitioning from a YouTube influencer to an ecommerce entrepreneur is an exciting journey—a fantastic way to extend your influence and monetize your personal brand.

There are many misconceptions that launching an apparel line is a complicated and time-consuming process. We’re here to tell you otherwise.

At Scrappy Apparel, we exist to facilitate your apparel journey. We offer end-to-end manufacturing and fulfillment solutions specifically tailored to meet the needs of YouTube influencers.

To help you, our experts created this guide to give you a step-by-step approach to launch your apparel brand in just 30 days. Here’s how!

Ready to Turn Your YouTube Influence Into Income?

The Power of Your Personal Brand

As a YouTube influencer, you’ve already established a powerful personal brand. Your videos have captured the hearts and minds of thousands, if not millions, of viewers.

This is more than just popularity—it’s a unique level of trust and engagement you’ve cultivated with your audience over time. You’ve shared your life, thoughts, laughter, and values with them. The bond you’ve created with your viewers demonstrates your influence, but it’s also a valuable asset.

Leveraging this personal brand when launching an ecommerce business gives you a major advantage in the highly competitive apparel industry.

Your audience already identifies with you and your lifestyle. If you can translate the spirit of your personal brand into your apparel line, you’re bound to generate interest, excitement, and loyalty among your followers.

Your established audience provides a ready-made customer base to tap into. You don’t have to build a roster of potential customers from scratch.

You get the picture—if you’re a YouTuber who doesn’t already have an apparel line, it’s time to create one!

Crafting Your Brand Identity

At Scrappy Apparel, we believe every influencer brand is unique and should reflect the personality of the human behind it. That’s why we work closely with you to craft a unique brand identity.

Our team takes the time to understand your vision, style, and the message you want to convey with your brand. Your ideas will always be at the heart of the process. We make sure every aspect of your apparel resonates with your personal brand and appeals to your audience.

Creating a compelling brand logo and distinctive apparel designs is crucial in setting your brand apart. At Scrappy Apparel, we specialize in this creative realm. We collaborate with you closely to create designs that embody your style.

Our expertise spans across various printing techniques, including screen printing and sublimation. This diversity allows us to cater to various aesthetic preferences and create products that your audience will love to wear.

Setting Up Your Shopify Store

Pretty websites are great, but you’ll also need your site to turn visitors into customers.

At Scrappy Apparel, our ecommerce experts will help you set up a conversion-focused website that will showcase your brand and products.

We like to use Shopify—a leading ecommerce platform that provides the tools and infrastructure necessary to start, grow, manage, and scale an online business. It allows us to create visually pleasing, efficient, and secure online stores for our influencers.

Its seamless integration with various marketing tools and third-party applications further enhances our ability to provide a comprehensive launch solution for our clients.

Our team will work collaboratively with you to translate your brand identity into a compelling online store, complete with:

• Visually striking product pages
• An intuitive checkout process
• Fast and secure payment gateways
• A seamless user experience
• A logical site structure
• Organized navigation bars
• A responsive design that looks great on any device

We’ll ensure your brand ethos and personality shine through in every aspect of your store, from your “About Us” page to your product descriptions.

With Scrappy Apparel, we make sure that your Shopify store is a destination where your followers feel connected and engaged with your brand.

Bringing Your Products to Life

Your products are the heart and soul of your apparel brand. As an influencer, you definitely want to “WOW” your audience because everyone is going to be talking about your new clothing when it drops.

When you work with us, you won’t have to worry about any of the nuances that come with manufacturing. We do all the legwork to source materials, print your designs, and ensure the garments exceed your expectations.

Product Quality is Key

At Scrappy Apparel, we pay attention to every detail that impacts the quality of your apparel. Here are the key aspects we consider when producing your garments:

• Fabric Quality: The quality and type of fabric used in the garment plays a vital role in its durability, comfort, and washability. We handpick all our fabrics, and we subject them to rigorous testing before we approve them for use.
• Stitching: Proper stitching ensures the longevity of the garment. We ensure strong and even stitches that won’t unravel after a few washes.
• Printing Quality: We use state-of-the-art screen printing and sublimation techniques to ensure vibrant, durable, and non-fading prints.
• Labeling and Branding: Custom labels and branding tags can add a premium feel to your apparel and help build brand recognition. We offer these as part of our private labeling program.

Your Creativity is More Than Welcome!

Have a wild idea for a shirt design? Want to try something unconventional with your apparel line? Bring it on! We encourage creativity and flexibility in the design process.

Here are some of our capabilities that go beyond what a standard print shop could deliver:

• Large-Format Screen Printing: At Scrappy Apparel, we pride ourselves on our ability to go beyond the ordinary. With our large-format screen printing service, we can print designs as large as 17″ x 22″. This provides you with the unique advantage of creating striking, large-scale designs that instantly draw attention and make a bold statement.
• Custom Dyes & Washes: Custom dyes and washes can transform an ordinary piece of clothing into a work of art. They bring a splash of creativity to your apparel line and enable you to embrace your brand’s personality while ensuring your garments stand out from the crowd. For example, we can give your apparel a retro twist with tie-dye or a rugged appearance with a camo wash.
• Exact Pantone Color Matching: Pantone, the universal language of color, helps ensure that your brand colors are represented accurately everywhere, regardless of the medium or surface on which they’re produced. We can match your exact brand color using the Pantone system to make sure it’s 100% consistent with your branding.

These are just a few examples of how we bring your unique ideas and visions to life. Our goal is to provide you with the flexibility and quality necessary to create a standout apparel brand that your followers will love.

Effortless Order Fulfillment

One key element that sets Scrappy Apparel apart is our 3PL program designed specifically for apparel ecommerce.

What does this mean for you as a YouTube influencer? Quite simply, it means convenience and freedom.

We’ll take care of tasks like:

• Inventory management
• Order processing
• Packaging
• Shipping

Our comprehensive service ensures smooth operations and a seamless customer shopping experience.

You can trust that while you are doing what you love, we are working behind the scenes to ensure your apparel brand runs smoothly.

Your ecommerce journey should be rewarding and effortless. We’re here to make that happen for you.

Seamless Shipping to Your Clients

We understand that your reputation is everything. You can count on us to give your subscribers a positive delivery experience.

Your customers will receive their orders promptly and in perfect condition. Our logistics team meticulously handles each package, ensuring it is carefully packed, accurately addressed, and promptly dispatched.

We work with reliable shipping carriers and offer tracking capabilities so both you and your customers can monitor the delivery progress.

Delivery is a fundamental aspect of the customer experience that directly influences your customers’ satisfaction and their perception of your brand.

A seamless delivery process increases the chances of repeat purchases and encourages positive word-of-mouth, broadening your reach to new potential customers.

By entrusting your shipping process to us, you can rest assured that your customers will receive their orders on time, every time. This is just another way we help your brand stand out and thrive in the competitive ecommerce landscape.

Maximizing Profitability

As a YouTuber, you probably have several different revenue streams that contribute to your overall income. Having an apparel brand can be a lucrative addition to that list.

The ecommerce space is a gold mine bursting with untapped potential. With an increasing number of consumers turning to online shopping, an apparel brand can be a significantly profitable venture that complements your YouTube ad revenue.

Currently, the clothing industry is among the most profitable sectors to venture into, with fashion leading as one of the most popular categories in online shopping for 2023. (Source: Statista)

More than just a side hustle, an apparel brand is a scalable business opportunity. Imagine your followers wearing apparel with your name on it. They’re making purchases repeatedly, becoming walking billboards for your YouTube channel. This diversifies your income and creates a sustainable revenue stream that can continue to grow independently of your YouTube views.

At Scrappy Apparel, we understand the importance of maximizing profitability for our customers. That’s why we offer competitive pricing and help you minimize costs with our efficient manufacturing and fulfillment processes.

Our goal is to help your brand thrive and grow while maintaining a healthy profit margin. We believe that your success is ultimately our success, so we always strive to provide you with the best possible value for your investment.

Streamline Your Ecommerce Journey with Scrappy Apparel!

Scrappy Apparel is ready to partner with you to launch your apparel line. We’ll take the operational load off your shoulders, letting you concentrate on creating captivating content for your YouTube audience.

Ad revenue fluctuates, but having a successful apparel brand can provide stability and longevity to your income. With our streamlined manufacturing processes, fulfillment services, and competitive pricing, we make it possible for you to launch your own apparel brand in just 30 days!

Don’t wait any longer—join the growing number of YouTube influencers who have successfully launched their own clothing brands with Scrappy Apparel.

Ready to Begin Your Project?