custom screen print shirts

10 Ways Custom Screen Print Shirts Can Build Your Brand

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You know when you’re walking around the store and see someone wearing their business shirt, and you think to yourself, “I’ve never heard of them.” Then, somehow that company name ends up sticking with you. That, my friends, is the power of building your brand with custom screen print shirts.

Custom screen print shirts are an excellent way to get your name out there. There’s nothing that unifies a team like matching shirts. This is true for brands of all sizes. It’s an efficient way to get people to start talking about your company and what you do. 

If you’re searching for a way to build your brand and expand your market, you’re in the right place. T-shirts are wonderful for building brand awareness, and they will also cultivate a strong company culture internally.

If you’re already sold on screen printed shirts, you can learn more about our process for screen printing.

Otherwise, stick around because we’re about to go over all the different ways custom shirts can help your company:


Team Shirts Make the Dream Work

Since you’re interested in seeing how custom print shirts can help you expand your reach as a brand, we’re going to break down different ways they can help.

Of course, these methods differ depending on the type of business that you have. Whether you’re B2B, B2C, or anything in between, your screen printed t-shirts will help your brand by:

  • Building brand awareness
  • Creating a professional image for your brand
  • Showing customer appreciation
  • Building relationships with other businesses
  • Advertising your business
  • Helping you stand out from the competition
  • Supporting a cause or charity
  • Creating a sense of community within your organization
  • Generating leads and sales
  • Being a conversation starter

And much more! Let’s take a closer look at the details.


10 Ways Custom Screen Print Shirts Assist in Brand Growth

When you order t-shirts for your team, customers, or community, you are making big moves. Here’s an explanation of how t-shirts will grow your brand:

Build Brand Awareness

Your t-shirts will be walking billboards. Wherever they go, your brand will get exposure. This is an easy way to gain new customers and cost-effectively market your business. Companies of all sizes need brand awareness, but it’s especially important for small businesses that are just starting out.

The right t-shirt will help you create an unstoppable brand that people will never forget.

You can also use t-shirts to market a new product or service. If you’re launching something new, give t-shirts to your employees and ask them to wear them around town.

If you’re looking to make a big statement (literally), we have large format screen printing options that will help your garment stand out from all the other t-shirts on the block. Especially if you need people to be able to see your design from a distance, bigger is usually better.

Create a Professional Image For the Brand

T-shirts help you look professional and pulled together, even if your business just opened its doors. Customers will view your company as more credible when you have high-quality branded t-shirts. This is essential for building long-term relationships with customers and partners. Check out our blog on customer retention for more tips on turning brand new buyers into raving fans of your brand.

In addition, first impressions matter. If you’re meeting a potential client for the first time, you want to look as professional as possible. Wearing a branded t-shirt is a great way to do this and will make you more likely to land the deal.

Show Customer Appreciation

Customers are the lifeblood of any company. You can “WOW” other businesses, but without customers, your business might just be a hobby.

You need to show your appreciation for your customers if you want them to keep coming back. One way to do this is by giving them branded t-shirts as a gift or bonus item. This is a thoughtful gesture that will make them feel valued. It’s also a great way to promote customer loyalty.

When customers feel appreciated, they’re more likely to recommend your business to others. Word-of-mouth is one of the best marketing tools you have, so it’s worth taking the time to show your customers how much you value them.

Build Relationships with Other Businesses

Don’t think we left out B2B businesses in this blog. We keep you close to our hearts, too. As a B2B business, custom screen print shirts are a fantastic way to build relationships with other businesses. They let you show off your brand to other companies and establish yourself as a player in that industry.

Where can you show off these shirts to other businesses?

  • By attending trade shows.
  • By sponsoring industry events.
  • By collaborating with other businesses.
  • By participating in online and offline communities.
  • By networking with other businesses.

This is important for any company, but it’s especially important for B2B. Building relationships with other organizations is essential for growing your company and expanding your reach. 

Advertise Your Business

Why pay for costly advertising placements when you can use t-shirts to get the word out about your business? T-shirts are an inexpensive way to market your business. You can hand them out at events, give them to employees to wear, or sell them to customers.

Plus, people love freebies. If you give away t-shirts, people will wear them, and your brand will get exposure. This is a great way to generate buzz and build interest in your business.

Stand Out From the Competition

In today’s competitive business landscape, it’s essential to make sure your brand stands out. Custom t-shirts are a great way to do this. By creating unique designs, you’ll make your brand more memorable and distinguishable from the competition.

Obviously, a lot of businesses decide to use screen printing as their chosen printing method. But if you want to take your order to the next level, we offer a variety of specialty screen printing options that will really make your shirts pop.

For example:

foil printing

Foil Printing

This printing process uses a thin sheet of metallic foil that is applied to the shirt with heat and pressure. Foil printing can add a bit of extra weight to the shirt, but the results are definitely worth it. This effect will help you achieve a premium look for your custom apparel.

liquid gold and silver ink

Liquid Gold and Silver Inks

These inks are perfect for adding a bit of luxury to your shirts. These inks can add to the cost per unit for your shirts. However, when you see the finished product, you’ll realize that your investment was worthwhile.

glow in the dark ink

Glow in the Dark Inks

If you couldn’t guess, these inks will glow in the dark. They’re perfect for shirts that you want to stand out at night or in a dimly lit room.

puff printing

Puff Printing

This printing process uses an additional layer of fabric that is applied to the shirt with heat and pressure. The finished design has a raised, 3D effect that is sure to turn heads.

reflective printing

Reflective Printing

Reflective printing uses special inks that reflect light. This process is perfect for safety apparel or for shirts that you want to be easily seen in low lighting conditions.

burnout printing

Burnout Printing

This printing process uses a chemical burnout solution to remove the top layer of fabric from the shirt. The finished product will have a vintage, distressed look that is ideal for trendy brands.

Custom t-shirts show your willingness to go the extra mile for your customers. This level of commitment will make them more likely to do business with you.

Support a Cause or Charity

If you run a business, it’s important to give back to the community. One way to do this is by supporting a cause or charity with your t-shirt designs. This will show your customers that you care about more than just making money. It’s an awesome way to make a positive impact and build goodwill for your brand.

There are endless ways to support a cause with your t-shirt designs. You can donate proceeds from shirt sales to a charity, or you can use your shirts to raise awareness for a cause you’re passionate about.

Create a Sense of Community Within Your Organization

Your employees are your most valuable asset. If you want to keep them happy and productive, you need to show them that you care.

It’s essential to help your employees feel like they’re part of a community. This sense of belonging will make them more engaged and productive. It will also help you attract top talent.

One way to build a strong community is by creating custom t-shirts for your employees. When everyone’s wearing the same shirt, it creates a sense of unity. Employees will feel proud to be part of your company and will be more likely to stay with you long-term.

And BTW, t-shirts make great welcome gifts for new employees. They’ll feel like they’re part of the team from the moment they put on their shirt.

Generate Leads and Sales

Custom t-shirts are a strategic way to generate leads and sales for your business. You can use them as giveaways, or you can sell them to customers. Either way, you’ll be getting your brand in front of potential leads.

Make sure the t-shirts you give away or sell are high quality (like the ones you could order from Scrappy Apparel!) People will be more likely to wear them if they’re well-made.

We also recommend private labeling your t-shirts. This means putting your brand name on the neck label of each garment. At Scrappy, our private labeling program helps you take true ownership of your brand, and it only costs a little extra per shirt.

Being a Conversation Starter

When people see someone wearing one of your t-shirts, they’re bound to ask about it. This is an excellent opportunity to start a conversation about your business.

Make sure your employees are prepared to answer questions about your company. They should be able to talk about what you do, what makes you unique, and why someone should do business with you. Each employee is a salesperson, so make sure they’re equipped with the right information.

You can also use your t-shirts to start conversations on social media. Take pictures of people wearing your shirts and post them on your accounts. This will help you get more exposure for your brand. You can even create a branded hashtag to encourage people to share photos of themselves in your shirts.

Let’s Create Your Custom Screen Print Shirts

Now that you know all the benefits of custom screen print shirts, we’re sure you’ve been convinced to make some fantastic shirts with even cooler designs. That’s where Scrappy comes in.

At Scrappy Apparel, we not only specialize in custom screen print shirts, but we keep our customers’ satisfaction at the top of our priority list. We can help you create the perfect shirt for your company, clothing brand, or event.

Our team of experts will listen to your wants and needs. They will show you pre-production design layouts to double and triple-check that everything is up to par. (And actually, we frequently surpass our customers’ expectations with each order.)

We have a wide selection of printing methods, as well as high-quality fabrics and inks that you can choose from.

Our team of skilled professionals will help you make the best decisions for your project based on your wants, needs, hopes, and dreams.

testimonial

Will You Be Our Next Scrappy Success Story?

Contact us today to get started on your custom screen print shirt order:

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hispanic heritage month

Hispanic Heritage Month: T-Shirts That Celebrate Hispanic Culture

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As an apparel manufacturer, we understand the importance of representing different cultures and traditions within the U.S.

We are proud to live in a country that is home to people from many different backgrounds, and we love being able to show our support for diversity through the clothes we make.

In honor of Hispanic Heritage Month, we want to give a special shoutout to our Hispanic community by sharing some of our favorite t-shirts that celebrate their culture!

But first, let’s talk about what Hispanic Heritage Month is all about.


The History Behind Hispanic Heritage Month

This celebration commemorates the histories, cultures, and contributions of Hispanic people in the United States. Hispanic Heritage Month was first established as a week-long celebration in 1968 by President Lyndon B. Johnson. In 1988, President Ronald Reagan extended the celebration to last a full month.

Now, Hispanic Heritage Month spans from September 15 to October 15. The date was chosen because it coincides with the independence days of a number of Latin American countries, including Costa Rica, El Salvador, Guatemala, Honduras, and Nicaragua.

During Hispanic Heritage Month, we celebrate the many ways that Hispanic people have enriched our country. We celebrate their vibrant culture, delicious food, rich history, and important contributions to the arts, sciences, and politics.

We also remember the challenges that Hispanic people have faced—and continue to face—in this country. From discrimination and prejudice to violence and deportation, they have faced struggles throughout history. But despite these challenges, the Hispanic community has persevered and made incredible contributions to our country.


The Difference Between Hispanic, Latino, and Spanish

When talking about Hispanic Heritage Month, it’s important to understand the difference between “Hispanic,” “Latino,” and “Spanish.”

The term “Hispanic” refers to people who speak Spanish or are from Spanish-speaking countries. This includes people from Mexico, Puerto Rico, Cuba, and many other countries in Central and South America.

The term “Spanish” refers to people who are from Spain. While Spain is a Hispanic country, not all Hispanics are Spanish. The phrases “Latino, Latina, and Latinx” refer to people who are from Latin America.

It’s essential to use the correct terms when talking about Hispanic Heritage Month because it shows that you respect and understand the different cultures and traditions within the Hispanic community.


Ways to Celebrate Hispanic Heritage Month

People all over America are currently celebrating Hispanic Heritage Month. Here are a few ways you can join in on the fun!

  • Educate yourself about Hispanic history and culture. Read books, watch movies, and listen to music from Hispanic countries.
  • Visit a museum or gallery that features Hispanic art.
  • Attend a festival or event that celebrates Hispanic culture.
  • Support Hispanic-owned businesses.
  • Learn a few words in Spanish.
  • Celebrate the people in your life who identify as Hispanic.

Celebrating Hispanic Culture With Apparel

Of course, one of the best ways to celebrate is by wearing clothes that represent and show pride in Hispanic culture! Here are a few of our favorite t-shirts that do just that.

Honoring Hispanic Heritage

Created by Breezy Bilingual

Breezy Bilingual is a t-shirt shop for teachers, owned by Jaenelly Rocha. She sells a variety of fun bilingual tees on her website.

The shirt in the video features the flags of many Spanish-speaking countries, including Colombia, Chile, Argentina, and more. Rocha said she created it because a lot of people expressed to her that they had a hard time finding cute t-shirts to wear in honor of Hispanic Heritage Month.

This shirt is a great way to start conversations about the many different countries that make up Hispanic heritage.

Watch Video


proud de mi cultura

“Proud De Mi Cultura”

Video from @genbthegem on TikTok

This shirt celebrates Hispanic culture with the phrase “Proud De Mi Cultura,” which means “Proud Of My Culture.” The shirt is decorated with traditional Hispanic colors and typography, making it the perfect way to show off your pride in your culture.

The video also features a super cool Hispanic Barbie t-shirt design. We love how this design shows the iconic Barbie brand representing Hispanic women.

Watch Video


hispanic heritage month at michael's

Hispanic Heritage Month at Michael’s

Video from @houstonlatinafoodie on TikTok

Michael’s also has an assortment of Hispanic Heritage Month inspired tees. With designs that celebrate notable Hispanic figures like Frida Kahlo and even trendy sayings like “Hablo Spanglish,” these shirts are perfect for anyone wanting to show their pride.

And if you’re feeling crafty, Michael’s has a bunch of supplies to help you create your own Hispanic-themed decor.

Watch Video


hispanic heritage month on etsy

Designs From Independent Creators on Etsy

Here at Scrappy Apparel, we are all for supporting small businesses and independent creators. Etsy is a great place to find unique, one-of-a-kind designs that you won’t find anywhere else.


We Want to Bring Your T-Shirt Design to Life!

Whether you’re looking for a design to celebrate Hispanic culture or you have your own design in mind, we’re here to help you turn your vision into a reality.

At Scrappy Apparel, we offer bulk manufacturing for organizations and brands that are ready to scale. Here are a few of the reasons why you should work with us:

  • We are a 100% online custom apparel solution that gives you the perks of having your own apparel department, except we do all the legwork for you.
  • We have over 16 years of experience in the apparel industry.
  • We offer free shipping on all orders.
  • Our customer service team is the best in the industry.
  • We’ll go above and beyond to help your brand succeed!

If you’re ready to begin your project, click the button below to get a free estimate and we’ll get the ball rolling!

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online t-shirt printing

Why Online T-Shirt Printing is Easier Than Ever

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A long time ago, before the Internet existed, t-shirt screen printing was a whole mission. In some cases, it was a Mission Impossible type mission. 

If you wanted to find t-shirt screen printing services, you had to go to a local shop. That means having to physically leave where you are and commute to a specific location to get the service you need.

We respect local shops, but we must say that we are happy we live in the digital age. Today, you can get your custom t-shirts printed online without ever leaving the comfort of your home—except for when you step out on your porch to get your package after it arrives.

But can an online t-shirt printing company really give you the same quality product as a local screen printer? And what about customer service?

Don’t worry, we’ll answer all those questions and more. Here’s everything you need to know about why online t-shirt printing is easier than ever.

The Luxury of Ordering Custom Shirts Online

One of the main benefits of ordering online is that you can do it from the comfort of your home—or anywhere else with an Internet connection. No more having to take time out of your busy schedule to physically go somewhere to place a t-shirt order.

You can easily order custom t-shirts for your clothing brand, organization, or event while you sit on your couch and watch a football game. Just hop on your computer, tablet, or smartphone, connect to the Internet, and go to a reputable online t-shirt printing company’s website (just like this one!)

online t-shirt

Why is Ordering T-Shirts Online Better?

There are quite a few reasons why ordering t-shirts online is simply better than going to a local shop. Here are some of the most notable ones:

Online T-Shirt Printing Makes Way for Scalability

One of the best things about ordering custom t-shirts online is that it allows your t-shirt printing orders to scale up easily. Need 100 shirts for a volunteer event? No problem.

But what if you need 5,000 shirts for a marketing campaign? Again, no problem.

When you work with a major online t-shirt printing company (like us), you can print as many shirts as you need without breaking a sweat. That’s something most local screen printers can’t say.

There are no maximums. You can order as many shirts as you need without having to worry about a local shop being able to accommodate your large order.

More Bang for Your Buck

In addition to being able to print large orders easily, online t-shirt printing companies can also give you more bang for your buck. That’s because most online t-shirt printers have lower overhead costs than local shops.

What does that mean for you? It means that you can get your custom t-shirts printed at a lower cost without sacrificing quality.

And if you need a large number of shirts, we have great news for you. The more shirts you order, the lower the cost per shirt will be. So, if you need a lot of shirts, ordering them online will save you a lot of money.

If you’re wondering about shipping costs, don’t worry. At Scrappy Apparel, we offer free shipping on all orders so you can score major savings.

A Wider Variety of Printing Services and Products

Local print shops are great, but they are usually limited in the services and products they offer. On the other hand, online t-shirt printing companies like Scrappy Apparel offer a wide variety of printing services and products, which gives you more options for your custom apparel needs.

For example, we offer:

  • Screen printing
  • Sublimation
  • Cut and sew manufacturing
  • Custom hats
  • Private labeling

…and more!

Think of us as your all-in-one custom apparel solution. We can handle all your t-shirt printing needs, from start to finish.

Better Quality Control

When you order custom t-shirts online, you can trust that you’ll get a high-quality product. That’s because many online t-shirt printing companies have a whole staff of experienced professionals who are dedicated to ensuring that every shirt is printed to perfection.

At Scrappy Apparel, our misprint percentage is virtually nonexistent. Our manufacturing capabilities are top-of-the-line.

Stress-Free Processes

When you order custom t-shirts from a local shop, the process can be a bit stressful. There’s usually a lot of back and forth between you and the shop owner or manager.

For example, you might have to go back and forth several times to get the design just right. Or, you might not love the way the shirts turned out but you feel like it’s too much of a hassle to go back and get them redone.

When you order custom t-shirts online, the process is much more streamlined and stress-free. (At least it is when you work with us.)

Let’s Get Specific

So we’ve explained why it’s much easier to order t-shirts online, right? Well, now let’s talk about how it’s not only easier, but better overall when you place your t-shirt order with Scrappy Apparel.

Besides our free estimates, design layouts, fast turnaround time, and free shipping, we offer something that will absolutely blow your mind. It’s called the BBP.

Scrappy’s Brand Building Process (BBP)

No, it doesn’t stand for beautiful, blissful printing—but that’s exactly what you get with our BBP.

It actually stands for Brand Building Process. Our BBP is simply how we do things at Scrappy to ensure that we delight our customers with every step of the ordering process, from first contact to final delivery.

Here’s a breakdown of how it works:

get your free quote

Grab Your Free Quote

We start off by providing a free quote. Why would you need to pay for something like a quote? We don’t know!

Regardless, we offer the opportunity to get a free estimate for your specific project. We’ll get back to you in 24 business hours.

connect with scrappy sales rep

Meet Your New Bestie

Once we’ve given you a quote that you cannot resist, we’ll introduce you to your new bestie, a Scrappy Sales Rep.

Our team member will listen to your wants, needs, hopes, and dreams before they get to work and make some custom apparel magic happen.

pre-production layouts

Review Pre-Production Layouts to Ensure Perfection

How can you be sure your order will turn out perfect unless you look at it and approve it first?

Since Scrappy loves to do everything the way it should be, our sales rep will show you pre-production layouts to review, edit, and approve.

This includes print size, location, private labeling, and other factors depending on what your project entails.

sit and relax

Sit Back and Relax

Once you’ve gone ahead and approved your layouts, we get to work and you get to rest. We’ll get into our zone of genius and manufacture your order. Once we’re done, we’ll send your order straight to your doorstep. Isn’t that just amazing?

How to Ensure Success with Online T-Shirt Printing

Sure, ordering t-shirts online is a piece of cake. But there are still a few factors that are important to keep in mind when you place your t-shirt order. Let’s take a look at them:

The Reputation of the Printing Company

When you work with a reputable company, you can be sure that you’re getting quality products and services. You should look for a company that strives to build great relationships with its customers. This means that they’re always available to answer any questions or concerns you might have.

You should also look for a company that has an excellent track record. If they have happy customers who are willing to share testimonials and leave positive reviews, that’s a good sign.

The Quality of the Products They Use

Who wants to wear a scratchy, itchy, low-quality t-shirt? Not us! That’s why it’s important to choose a company that takes the time to source or develop products that are a joy to wear.

The best way to ensure that you’re getting quality products is to order samples. This way, you can see and feel the products for yourself before you commit to a larger order.

We recommend looking into the different fabrics that are available. If you’re looking for t-shirts that are soft and comfortable, look for ones that are made of 100% cotton or a cotton/polyester blend. If you’re looking for t-shirts that are more durable, look for ones that are made of 100% polyester.

The Potential for a True Partnership

Especially if you are scaling your own clothing brand, there is nothing more helpful than having an expert manufacturer in your corner who can provide you with insights and recommendations on the best decisions to make.

When choosing a company to partner with, look for one that offers more than just t-shirt printing services. Look for a company that is invested in your success.

The Turnaround Time

When you’re working with a professional company, you can expect your order to be delivered on time. But it’s always a good idea to ask about the turnaround time before you place your order.

Make sure you choose a company that has a commitment to providing accurate turnaround times. The last thing you want is to sit around and wait for your order while your manufacturer just makes excuses.

The Cost

Of course, the cost is always an important consideration when you’re placing an order for t-shirts. But it’s important to remember that you get what you pay for.

Don’t choose the cheapest option just because it’s the cheapest. Instead, look for a company that provides quality products and services at a fair price. This way, you can be sure that you’re getting a good deal without sacrificing quality.

Why Scrappy Apparel is the Best Online T-Shirt Printing Company

If you’re looking for a 100% online t-shirt manufacturing solution, today is your lucky day because you are exactly where you are supposed to be.

Scrappy Apparel is the best online t-shirt printing company to work with, and here’s why:

We Offer Luxury-Level Products at Competitive Prices

Our goal is to provide our customers with the best of the best. The best products, the best prices, the best service… all of it. Therefore, we handpick our fabrics and garment patterns to make sure they meet our high standards.

We offer a variety of printing techniques, including screen printing, sublimation, and embroidery. We also offer a variety of add-ons, such as custom labels and hangtags, to give your garments that extra bit of oomph.

But even though we offer high-end products, our prices are still competitive. We offer price breaks for larger orders, and we’re always happy to speak with you to see if we can find a solution that fits your budget.

We Have a Team of Experienced Professionals

The team at Scrappy Apparel has years of experience in the apparel industry. We know what it takes to produce quality garments, and we’re passionate about helping our customers succeed.

We’re here to answer your questions, provide helpful advice, and offer support every step of the way. You can rest assured knowing that you’re in good hands when you work with us.

We Have Fast Turnaround Times

We know that time is money, which is why we offer speedy turnaround times. We’ll never keep you waiting around for your order.

Our turnaround times vary depending on the printing technique you choose, but all of our processes are some of the fastest in the industry. If you’re in a hurry, we also offer rush order options.

We Offer Free Shipping on All Orders

We believe that free shipping is a right, not a privilege. That’s why we offer free shipping on all orders, no matter how big or small.

As you can see, Scrappy Apparel is the best online t-shirt printing company for many, many reasons. If you’re looking for quality products, competitive prices, and fast turnaround times, we’re the company for you.

To request your free estimate, click the button below and we’ll get this custom apparel party started. We can’t wait to work with you!

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fall is here

Fall is Here. Is Your Brand Ready?

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Leaves are changing colors, the wind is feeling crisp… fall is definitely in the air! 

And that means it’s time to start thinking about fall fashion.

If you’re an apparel brand, that means making sure your collections are ready for the cooler weather. Your marketing and merchandising need to reflect the change in season.

Black Friday and Cyber Monday will be here before you know it. Is your brand ready for the holiday rush? Today, we’re going to share a few tips to help you capitalize on the fall season and prepare for the biggest shopping weekend of the year.

Let’s dive in!


seasonal insights

Seasonal Insights for Apparel Brands

Here are some key insights that will help you master your merchandising and marketing strategies this fall:

What is Seasonality?

Seasonality is the term used to describe how sales of a product or service vary throughout the year. For apparel brands, seasonality typically refers to the changing of seasons and how that affects customer demand.

Most apparel brands combine the four seasons into two categories: Spring/Summer and Fall/Winter. Each season brings different fashion trends, weather patterns, and customer behavior.

Understanding seasonality is important for apparel brands because it can help them make better decisions about everything from product design to marketing and sales.

Does Seasonality Exist for T-shirt Brands?

T-shirts can be worn year-round. While there are definitely seasonal trends in t-shirt design (think: Christmas t-shirts in the winter), people generally don’t think of t-shirts as seasonal items in the same way they do coats or swimsuits.

However, t-shirt brands need to be aware of how the demand for t-shirts fluctuates with the seasons. For example, the demand for t-shirts tends to be higher in the summer months because people are more likely to be wearing them when the weather is warm.

Insights to Pay Attention to This Fall

This season, your apparel brand needs to pay attention to:

  • Back-to-school: This is a key time for sales, so make sure your collections are ready.
  • Fall fashion weeks: This is your opportunity to get your brand in front of major industry influencers.
  • Changing weather: Make sure your marketing and merchandising reflect the change in temperatures.
  • Trends: Keep an eye on the latest fashion trends to make sure your collections are on point.

fall season

Black Friday/Cyber Monday Preparation Tips

Fall is also the time to start thinking about Black Friday and Cyber Monday – two of the biggest shopping days of the year. Consumers are looking to buy discounted clothing and other items on these days, so apparel brands need to be prepared.

You want to start your preparation as early as possible to attract customers and get their business away from competitors. Here are a few tips to help you get started:

Survey Your Inventory in Advance

Fall is the time to survey your inventory and make sure you have enough units to meet customer demand. You need to know where your inventory stands so you can have enough merchandise to meet the demand of Black Friday and Cyber Monday.

Identify Slow and Fast Movers

As you survey your inventory, make sure to identify which items are selling quickly and which ones are sitting on the shelves. This will help you make sure you have enough of the right items to sell on Black Friday and Cyber Monday. You don’t want to accidentally order too many units of a product that isn’t going to sell well.

Plan Your Promotions Around Inventory

Once you know what you have in your inventory, you can start planning your Black Friday and Cyber Monday promotions. If you have a lot of units of a certain item, you may want to run a discount on that item. Or, if you have limited quantities of an item, you may want to offer it at full price.

Regardless of how you choose to promote your products, make sure you have a plan in place so you can make the most of these big shopping days.


fall sales

How to Make the Most of Fall Sales

Fall is a great time to boost your sales, but you need to make sure you’re prepared. Here are a few tips to help you make the most of fall sales:

Make Data Your Friend

Data is a powerful tool for understanding consumer behavior and making decisions about your products and promotions.

Use data to understand which items are profitable and popular with your consumers. This information can help you make decisions about what to promote and how to price your products.

You can also gather data on timing. You can see which times of the day or days of the week your products are selling the most. This information can help you optimize your promotions and make sure you’re reaching your target audience at the time when they’re ready to buy.

Focus on Key Demographics

Keep in mind that certain demographics are more likely to shop online than others. For example, millennials value the convenience of eCommerce. So, if you’re targeting this demographic, make sure your online presence is strong.

Pay Attention to Global Trends

Fall is also a good time to pay attention to global trends. The athleisure trend is still going strong in many parts of the world.

Similarly, the “see now, buy now” trend is also gaining momentum. This trend allows consumers to purchase items immediately after they see them on the runway.

Another global trend to keep an eye on is the rise of digital natives. These consumers are comfortable shopping online and are used to buying items with just a few clicks.


Want a Successful Fall Season? Let Us Manufacture Your Apparel!

Black Friday and Cyber Monday are just around the corner, so partner with a reliable manufacturer (like us) to make sure you have all your inventory ready for the biggest shopping weekend of the year.

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fulfillment tips

10 Fulfillment Tips for Custom Screen Print Shirts

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Are you designing, creating, and managing your inventory? Congrats! You are officially an eCommerce badass. In case you aren’t quite there yet but want to be, we recommend checking this blog out first: How to Start an eCommerce Store for Custom Screen Printed T-Shirts. You can come back to this one after. 

In today’s business world, providing strong fulfillment is essential to maintaining a positive relationship with your customers. By definition, fulfillment is the process of ensuring that a customer’s order is complete and correct before it is shipped. This includes making sure that all products are in stock and that any necessary customization or personalization has been completed.

So, how do you know how to get the best fulfillment options? How do you know how to maximize your fulfillment in general? In this blog, we’re going to show you the different types of fulfillment, as well as 10 fulfillment tips for custom screen print shirts. 

fulfillment options for custom screen print shirts

Self-Fulfillment vs. Third-Party Fulfillment

Many eCommerce entrepreneurs face the decision of whether to fulfill orders themselves or to outsource fulfillment to a third-party company. There are pros and cons to both options, and the best solution for your business will depend on your specific needs. Here’s a look at some of the key considerations for each option:

Self-fulfillment: What to expect

  • You have complete control over the fulfillment process
  • You manage your inventory on your own
  • You are responsible for packing and shipping all orders
  • You manage exchanges and returns on your own
  • You have control over the entire customer experience
  • Self-fulfillment can be less expensive for smaller brands

3rd party fulfillment: What to expect

  • You don’t have as much control over the fulfillment process
  • Your fulfillment partner stores your inventory in their warehouses
  • A 3rd party company handles the entire fulfillment process for you
  • Your fulfillment partner handles the entire return and exchange process
  • Your fulfillment partner plays a significant role in the customer experience after each sale
  • 3rd party fulfillment can be more cost-effective for larger brands that are selling lots of units

So, which option is best for your custom screen print shirts? Only you can determine that. We recommend that you consider your inventory needs, your budget, and your customer service goals to make the best decision for your business.

Why is Fulfillment Important for Managing Your Business?

There are a lot of responsibilities when running a small business, from keeping track of inventory and finances to ensuring customer satisfaction. It can be a lot to handle, which is why fulfillment is so important.

Fulfillment is the process of getting products or services to customers. This can include everything from manufacturing and shipping to delivery and installation. Having a good fulfillment process in place is essential for any business, but it’s especially important for small businesses.

Here are a few reasons why fulfillment is major for small business owners:

Save money.

Having a solid fulfillment process in place can help you save money on shipping and other costs associated with getting products to customers. First, by keeping your inventory organized and streamlined, you can avoid over-ordering and incurring unnecessary costs. Second, streamlined fulfillment can help you keep track of your inventory levels so that you never run out of stock, which can cost you sales. Finally, by working with a fulfillment partner that offers scale pricing, you can save money on your shipping costs as your business grows.

By streamlining your fulfillment process, you can avoid paying for unnecessary steps or duplicate services.

Save time.

An organized fulfillment process can also help you save time. With inventory that is organized and up-to-date, you can ship out orders quickly and accurately so you don’t have to deal with angry customers or lost sales. By automating some of the tasks associated with fulfillment, you can free up your time to focus on other aspects of your business.

Improve customer satisfaction.

Customer satisfaction is crucial for any business, but it’s especially important for small businesses. While some might simply see fulfillment as a process to check off, it’s important to remember that fulfilling orders could be the first and last interaction that a customer has with your company. As such, it’s essential to make sure that every order is fulfilled flawlessly.

When customers receive their orders quickly and accurately, they’re more likely to be satisfied with their purchase. On the other hand, if orders are delayed or items are missing, it can lead to frustration and even rage. That’s why it’s so important to have a reliable fulfillment process, whether you do it yourself or hire a company to help you.

Scale your business.

As your small business grows, you’ll need to be able to scale your fulfillment process accordingly. When you’re fulfilling orders quickly and accurately, your customers will be happy. Happy customers are more likely to come back and buy from you again. 

10 Expert Fulfillment Tips for Custom Apparel

If you’re in the apparel business, you probably already know that fulfillment can be a real challenge, especially if you have limited time, money, and resources. After all, you are only one person. Not only do you have a million tasks in your head all at once, but you also cannot stretch yourself too thin or else your operation could fall apart.

But never fear! We’ve compiled a list of 10 tips to help you keep your customers happy and your business running smoothly.

1. Keep accurate inventory levels. 

Nothing is worse than promising a customer a shirt only to find out that you’re out of stock. There are many reasons why keeping accurate inventory levels is necessary for fulfillment. Perhaps the most obvious reason is that if you don’t have enough inventory on hand, you can’t fulfill orders. This can lead to frustrated customers and lost sales.

Another reason why accurate inventory levels are so important is that they help you avoid overspending on inventory. If you have too much inventory on hand, you tie up valuable resources that could be better used elsewhere. This can lead to higher carrying costs and ultimately lower profits.

Finally, accurate inventory levels help you make better decisions about your business as a whole. With good data, you can forecast future demand and plan accordingly. This helps you avoid situations where you’re either over- or under-stocked and ultimately leads to a more efficient and profitable business.

2. Stay organized.

A well-organized fulfillment operation will run more smoothly than one that’s a hot mess. For one, it helps you stay on top of orders and make sure that nothing falls through the cracks. It also makes it easier to find items when you need them, which can save you a lot of time and frustration. And if you’re organized, it’s easier to stay calm and focused in the face of chaos.

Take the time to develop a system that works for you and stick to it.

3. Communicate with your customers. 

Keep your customers in the loop throughout the fulfillment process so they know what to expect and when to expect it. Why? Because fulfillment is all about making sure your customers are happy with the products they receive. If there are any issues with shipping, delivery, or the product itself, it’s going to reflect poorly on your company as a whole. That’s why it’s so important to make sure that you’re staying in close contact with your customers throughout the fulfillment process.

Here are a few tips to help you keep the lines of communication open with your customers:

  1. Make sure your contact information is up to date.
  2. Respond to customer inquiries promptly.
  3. Keep your customers updated on the status of their orders. 
  4. Be available to answer questions. 
  5. Follow up after the sale. 

4. Use quality shipping materials. 

Cheap packaging will only lead to frustrated customers and damaged goods. Invest in high-quality shipping materials so you can be sure your products arrive safely at their destination. 

If you’re shipping items that are sensitive to temperature or moisture, quality shipping materials can help to protect them from the elements. This is especially important if you’re shipping items during the summer or winter months. Quality shipping materials can also protect your items from damage during transit, including bumps, scrapes, and even water damage. Lastly, quality shipping materials give you and your customers peace of mind.

5. Promptly ship orders. 

If you take too long to ship your products, your customers may become impatient and contact customer service to inquire about the status of their order. This puts unnecessary strain on your customer service team and can damage your brand’s reputation if not handled properly.

On the other hand, if you ship your products quickly and efficiently, your customers will be more likely to be satisfied with their purchase and will be less likely to contact customer service. This can save you a lot of time and money in the long run. Customers appreciate timely shipping, so do your best to get orders out the door with superhuman speed.

6. Provide tracking information. 

Giving your customers tracking information is important for fulfillment because it allows them to see the status of their shipment and know when to expect their products. This can be helpful if there are delays or issues with the delivery. You can build trust with your customers by giving them full transparency into the status of their shipment. Give your customers the ability to track their orders so they can stay up-to-date on the progress.

7. Offer multiple shipping options. 

Offering multiple shipping options is important for fulfillment because it allows customers to choose the delivery method that best suits their needs. This can be particularly important for customers who are ordering items that are time-sensitive or need to be delivered to a specific location. Some customers prefer faster shipping times while others are more concerned about cost. Offer a variety of shipping options so that everyone can find a method that works for them.

8. Avoid backorders. 

Nothing is more frustrating than being told an item is out of stock after you’ve already placed your order. Here are a few tips on how to prevent backorders:

  • Keep an accurate inventory: Like we mentioned earlier, it’s important to keep track of your inventory levels at all times. That way, you’ll know when you’re getting low on a particular product and can take steps to restock before you run out completely.
  • Communicate with your suppliers: Don’t wait until you’re completely out of a product before you order more from your supplier. Stay in communication with them so you can keep tabs on their stock levels and make sure you always have what you need.
  • Offer alternatives: If a customer comes to you looking for a product that’s out of stock, offer them a similar product that you have in stock. This way, you can still make the sale and keep the customer happy.

9. Quickly handle returns. 

There are a few key reasons why it’s important to handle returns promptly for fulfillment. First, it helps to keep your customers happy. Second, it can help you avoid costly restocking fees. And third, it can help you stay organized and efficient in your warehouse or fulfillment center. If a customer is not satisfied with their purchase, make it right as quickly as possible. Prompt return handling will show your customers that you care about their satisfaction.

10. Offer excellent customer service. 

“Communicating with customers too frequently will damage your business,” said no one ever.

This one should go without saying, but it’s worth repeating: offer outstanding customer service at every opportunity. This is the best way to keep your customers coming back for more. You want your customers to be impressed with your communication and the quality of your fulfillment process. 

Ready to Manufacture and Sell Some Dope T-Shirts?

You’ve come to the right place. At Scrappy Apparel, we specialize in manufacturing luxurious, vibrant t-shirts that are sure to turn heads. Expect the highest quality threads, inks, and printing techniques from us.

Let’s make your apparel brand a success story:

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gen z

How to Design for Gen Z: The Generation With $360 Billion in Spending Power

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With an estimated spending power of $360 billion, Generation Z (or Gen Z for short) is influential. They’re also opinionated about the clothes they wear.

They are incredibly comfortable with technology and digital communications since they were raised with the internet and social media. Gen Z is also very savvy—they’re often able to see through marketing ploys and spot fake news.

What sets Generation Z apart from other generations is their online influence. They are always connected to devices, and their social media platforms have given them a megaphone to broadcast their voices to the world.

So, how can you adapt your designs to fit the wants and needs of Gen Z?

Well, you must learn to stay on top of trends. Whether it be political, economic, or just fashion-related, knowing what is trending is basically knowing what Gen Z is talking about.


gen z

Who Exactly Falls Under Gen Z?

There are multiple generations who have been affected by the internet. You have the Millennials who were born from 1981-1996. They spent their childhood watching TV, and then as they got older, they spent a lot of time on their phones and social media. Millennials are either already in the workforce or are beginning to make a name for themselves.

Next, you have the Gen Zers, who were born between 1997-2012 and grew up with answers readily available with the touch of a button. Most of them are still in school and starting to figure out what they want to do with their lives. Gen Z is independent and technologically savvy.

Now, Generation Alpha will be the most consumed by technology. They are the generation of people born from 2013 to 2025.

But one thing each of these recent generations have in common is that they are always connected to their screens. Whether it’s their phone, laptop, or tablet, they are always on the go and connected to the internet.

How Do You Know if You’re a True Gen-Zer?

Here are 7 surefire signs:

1. You were born in 1997 or later.

2. You’re the first generation to grow up with social media.

3. You’re comfortable with change and embrace diversity.

4. You’re tech-savvy and always connected.

5. You’re entrepreneurial, and you have a can-do attitude.

6. You’re a global citizen who is aware of social issues.

7. You’re creative and expressive.


what does gen z like

What Does Gen Z Even Like?

In order to design for Gen Z, you must know what they like and enjoy. There’s no point in using Millennial trends to sell to Gen Z.

You have to convince this generation your products are worth buying. Here are some topics Gen Zers care about to get you started on your design journey.

social media

Social Media, Duh

There’s no denying that social media is one of the biggest trends to pay attention to with Gen Z.

But why? Well, there are a few reasons.

For starters, Gen Zers use social media to stay connected with friends and family. With platforms like TikTok, Instagram, and Snapchat, it’s easy to stay in touch with the people they care about—no matter where they are in the world.

Gen Zers also use social media to find out more about pop culture and the causes they care about. It’s important to create brand experiences that interest Gen Z and stand out on social media.

Finally, Gen Z expresses themselves through social media. They share photos and videos of their life with the world daily. On Twitter, they share their thoughts and opinions on the latest news and events.

If you can find a way to implement popular social media trends into your designs and connect with your consumers through online experiences, you are basically guaranteed to succeed with Gen Z.

climate change

Climate Change

Climate change has been a hot topic throughout the entire lifespan of Gen Z. It’s not something that’s new to them. They’re also a very pragmatic generation, so they tend to take things as they come and try to find practical solutions.

Creating designs that show support for the fight against climate change is a great way of designing for Gen Z. You can also choose to use inks that are more eco-friendly, such as certain water-based inks.

video games

Video Games and Streaming Services

Whether they’re playing Fortnite or Call of Duty, Gen Zers love their video games. In fact, gaming is one of the most popular activities among this age group. With the rise of esports, gaming is only getting more popular.

Another popular pastime for Gen Zers is streaming content on platforms like Netflix, Hulu, and Amazon Prime Video. With so much great content available at their fingertips, it’s no wonder that they’re big fans of streaming services.

Creating designs based on popular shows, movies, or even video games could allow you to establish a clear connection between your custom shirts and Gen Zers.

online shopping

Shopping Online

Last but not least, Generation Z has a shopping addiction. It’s like it is engraved in their DNA.

Gen Zers are big fans of shopping online, especially when it comes to brands that they love. From fashion to beauty to tech, they’re always on the lookout for the best deals and the latest trends.

Having cool designs that they enjoy is good enough, but selling them online is the cherry on top of designing and selling to Gen Z.


gen-z t-shirt

Let’s Make a T-Shirt for Gen Z

To stand out to Gen Z, your designs must attract their attention quickly. Make sure to appeal to their interests and create an attractive online presence.

Once you have your design and you’re ready to put it into production, work with us to manufacture it! Here are just a few reasons to choose Scrappy Apparel:

  • We are a 100% online solution for custom apparel manufacturing
  • We offer free shipping to your doorstep
  • We use luxury-level inks and fabrics
  • Our Brand Building Process (BBP) ensures the entire ordering process is simple and stress-free for you
  • We offer a variety of printing methods and specialty screen printing options
  • We have an excellent private labeling program
  • Our customer service team is the best in the game!

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ecommerce store for custom screen printed t-shirts

How to Start an eCommerce Store for Custom Screen Printed T-Shirts

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There’s no denying that eCommerce has revolutionized the way businesses operate. These days, businesses of all sizes can sell their products and services online with ease.

If you were born with a genius brain that comes up with fantastic graphics, why not sell them online and generate another stream of income? Turn your custom apparel into profit.

Starting an eCommerce store for screen-printed t-shirts is an excellent way of using your creativity and getting paid for it, too. Getting paid for your talent is a dream come true, don’t you think?

If you’re not sure where to start, don’t worry. We’ve got you covered. Here’s a deep dive guide into how to start an eCommerce store for custom screen printed t-shirts:

A Quick Overview of Types of eCommerce

So, starting an eCommerce store sounds like a tempting idea, doesn’t it? Well, before you run, you must learn how to walk, young grasshopper.

You must learn the basics of eCommerce in order to succeed. Let’s start off by checking out the eCommerce options themselves.

There are a few different types of eCommerce out there. Here’s a quick rundown of the most popular ones:

Business to Business (B2B)

This type of eCommerce occurs between two businesses rather than directly to customers, usually involving the sale of products or services. Companies that typically fall into this eCommerce category include manufacturing materials, clothing, car parts, etc.

Business to Consumer (B2C)

This is the most common type of eCommerce. This is when businesses sell products or services directly to consumers. An example of this would be buying a pair of shoes from an online retailer such as Zappos. Your custom screen printed t-shirts will likely be sold in a B2C model.

Consumer-to-Consumer (C2C)

This type of eCommerce occurs when consumers sell products or services to other consumers. This option is quite popular for people who create their own things like crafts and jewelry and sell them to other people. Think of platforms like Etsy or eBay.

Mobile Commerce (M-Commerce)

This type of eCommerce refers to any type of transaction that takes place using a mobile device, such as a smartphone or tablet. This eCommerce option is absolutely dominating our generation. I mean, just take a look at Amazon and Jeff Bezos’ $153 billion fortune. People love being able to buy everything online conveniently.

Social Commerce

This type of eCommerce takes place on social media platforms, such as Facebook, Twitter, or Instagram. It usually involves businesses selling products or services directly to consumers through these platforms. You know when you’re swiping around on Instagram and your favorite store posts a new shirt? We bet the picture is tagged directly to a product in an Instagram Shop. It’s ready for you to swipe (or in this case, tap) to complete your purchase. Yeah, that’s social commerce, and it is everyone’s weakness.

ecommerce platforms for apparel

The Most Popular eCommerce Platforms for Apparel

Now that you know the types of eCommerce platforms out there, it’s time to familiarize yourself with the most popular ones. If you want to start an eCommerce store for custom screen printed t-shirts, these are some of the best platforms to do so:

Shopify

This is one of the most popular eCommerce platforms, especially for apparel. Shopify is a platform that provides users with everything they need to create and run their own online store. You don’t need any prior coding experience or knowledge to use Shopify, which makes it ideal for beginners.

WooCommerce

WooCommerce is a WordPress plugin that turns your WordPress website into an eCommerce store. WordPress is a popular content management system (CMS) that helps you create and manage your website. It’s not as user-friendly as Shopify, but once you get the hang of it, it’s actually quite easy to use.

BigCommerce

BigCommerce is another excellent platform for creating an online store. It’s similar to Shopify in terms of features and ease of use.

Adobe Commerce Cloud

Adobe Commerce Cloud is a platform that helps you create personalized shopping experiences. It’s a great choice if you want to offer a unique and tailored experience to your customers.

Inventory Options for Your Dope Shirt

In order to sell custom screen printed t-shirts online through eCommerce, you have to build up your inventory. There are different types of inventory that you need in order to succeed in eCommerce.

Product Inventory

The product inventory is the most important type of inventory for eCommerce businesses, as it includes all the products that are available for sale on the website.

There are a few different ways to set up product inventory, and the best method depends on the type of products being sold. For example, if you’re selling physical goods, you’ll need to keep track of how many units are in stock and how often they need to be replenished.

Stock Inventory

The stock inventory is also important, as it includes all the products that are in stock and ready to be shipped. There are a few things to consider when setting up stock inventory for your business. Here are some best practices to follow:

  • Keep track of what you have in stock. This may seem like a no-brainer, but it’s important to know exactly what products you have on hand at all times. This will help you avoid over-ordering or running out of inventory.
  • Consider your storage needs. Where will you store your inventory? Do you have enough space to accommodate all of your products? Will you need to rent additional storage space?
  • Determine how much inventory you need on hand. This will vary depending on the type of business you have, but it’s important to have enough inventory to meet customer demand without tying up too much capital in inventory.
  • Review your inventory regularly. This will help you keep track of what’s selling and what isn’t so you can make adjustments as needed.

Backorder Inventory

The backorder inventory is less important, as it includes all the products that are out of stock and need to be ordered from the supplier. Still important, nevertheless.

One of the best ways to set up backorder inventory is to use software that can automate the process. This will help ensure that your backorders are fulfilled in a timely and accurate manner. Additionally, it can also help you keep track of your inventory levels, so you know when to restock.

Another great way to set up backorder inventory is to use a service that specializes in it. This can help you save time and money, as well as ensure that your backorders are fulfilled correctly. Additionally, these services often offer other benefits, such as inventory management and tracking.

Finally, you can always set up your own backorder system. This may take some time and effort, but it will be worth it in the end. Not only will you be able to save time and money, but you’ll also have complete control over your inventory. Additionally, you can customize your system to fit your specific needs.

If you are just starting out, it is probably best to start with product inventory. This is the simplest type of inventory, and it will give you a good idea of what products are available for sale on your website. As you grow, you can add stock inventory and backorder inventory to your website.

Fulfillment Options to Fulfill Your Dreams

So now that you’ve got your eCommerce store set up and your inventory is up to date and ready to go, you need to figure out your fulfillment process for when those orders start to come through. Here are a few different fulfillment options.

Self-Fulfillment

You fulfill all orders yourself. You will need to have storage space for inventory and potentially staff to package and ship the orders.

Dropshipping

This option involves partnering with a supplier who will ship the orders directly to the customer.

Third-Party Fulfillment

You partner with a third-party fulfillment company that will store, package, and ship the orders.

Print-On-Demand

This option involves partnering with a print-on-demand company that will print and ship the orders.

And many, many, many more. You would not believe the fulfillment options you have. The key is researching what works best for you based on your goals AND your budget.

How To Kickstart Your Kick-Ass eCommerce Store

We can teach you all the basics to know about starting an eCommerce store for custom screen printed t-shirts. However, what you truly need is to know just how to get started. Check out this free resource for building a brand from scratch.

Starting an eCommerce store can be a daunting task, but with the right planning and execution, it can be a successful endeavor. Here are some tips to get you started:

Do Your Research

Before you launch your store, it’s important to do your research and understand the eCommerce landscape. This will help you create a realistic business plan and set yourself up for success.

Define Your Target Market

Who are you selling to?

What are their needs and wants?

What motivates them to buy?

Answering these questions will help you create a powerful marketing and sales strategy for your eCommerce store.

Research Your Competition

Who are they?

What are they doing well?

What could you do better than them?

Knowing your competition will help you create a unique selling proposition (USP) for your eCommerce store.

Know Your Product Inside and Out

What are you selling?

What are its features and benefits?

What makes it unique?

Answering these questions will help you create compelling copy and product descriptions for your eCommerce store.

Discover Your Niche

One of the keys to success in eCommerce is finding your niche. Your niche is what sets your store apart from the millions of other eCommerce stores out there. It’s what makes you unique and attractive to your target customers.

Without a niche, you’re just another store selling stuff online. But with a niche, you can be the go-to destination for a particular type of product or service. You can achieve this by identifying a need in the market that is not being met, or by catering to a specific demographic.

Create a Strong Branding Strategy

Your branding will be one of your most powerful marketing tools, so it’s important to put thought into your branding strategy from the beginning.

Why is branding so important for eCommerce businesses? Well, consider this: in a world where there are literally millions of online stores competing for attention, your store needs to stand out from the crowd.

A strong brand will help you do that. It will give your store identity and personality that customers can connect with, and it will make you more visible and memorable in a sea of online options. Your logo, color palette, and overall look and feel contribute to your brand.

Build a User-Friendly Website

Your website is often the first impression potential customers will have of your business, so it’s important to make sure it’s user-friendly and visually appealing.

A user-friendly website is important for a number of reasons. It will make it easier for potential customers to find your site and navigate around it. It will build trust with your customers, as they’ll be able to easily find what they’re looking for and won’t be put off by a confusing or difficult-to-use website. A user-friendly website will help to boost your search engine rankings because search engines favor sites that are easy to use.

Invest in Marketing

To drive traffic to your website and generate sales, you’ll need to invest in marketing. For example, search engine optimization, social media marketing, and email marketing are great investments to make. If you need more inspiration, check out our guide on 100 Ways to Market Your Custom Apparel.

Offer Exceptional Customer Service

Finally, it’s important to offer excellent customer service. You know, like promptly responding to customer inquiries, handling complaints in a professional manner, and going above and beyond to exceed customer expectations. Having great customer service allows your new customers to not only leave happy, but feel trust in your brand.

You’re Ready to Run!

If you’ve gotten this far, congratulations! You are now ready to start your very own eCommerce store for custom screen printed t-shirts. Remember, do your research depending on your needs and budget and always keep your end goal in mind.

Our last gift to you is this free eCommerce store planner so that you can get everything prepared, planned, and ready to rock.

Ready to Put Your Custom Screen Printed T-Shirts Into Production?

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how marvel became a super brand

How Marvel Became a Super Brand

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When you think of the Marvel Universe, what superheroes come to mind? If you said Batman and Superman, that’s DC. Do your superhero research!

If you know your superheroes or if you’re just a fan of pop culture, you might think of Iron Man, Captain America, or Spider-Man.

The point is that Marvel is an extremely well-known brand. Whether you are an absolute fanatic that has watched every movie or you just know about that one guy with red armor and a lot of money, you are most likely familiar with Marvel.

It is one of the most famous brands that exist today, and it stands out as superior compared to its competitors. Marvel is a brand-building dream come true.

So, how did Marvel become such a universal super brand?


marvel

How Marvel Began

It all started with a little company called Timely Comics. Founded in the 1930s, Timely Comics published comic books featuring characters like Captain America and the Human Torch. In the early 1960s, Timely Comics changed its name to Marvel Comics and introduced some of the most iconic superheroes of all time, including Spider-Man, Iron Man, Thor, and the X-Men.

With relatable characters and exciting stories, Marvel quickly became one of the most popular comic book publishers in the world. In 2009, Marvel was acquired by The Walt Disney Company, solidifying its status as a global superpower.

Today, Marvel is not just a comic book company; it’s a multimedia juggernaut with movies, TV shows, theme parks, apparel, and more. How did they expand their presence across so many different industries?


The Sales Tactics That Made Marvel a Super Brand

Marvel’s powerful growth started with great salesmanship. The company’s founders were excellent salespeople who knew how to market their products and get people interested in them. Of course, their phenomenal brand helped them sell even more.

Marvel quickly became known for its high-quality products and ability to sell them well. This reputation helped the company grow rapidly, and it soon became one of the most successful brands in the world.

The Marvel team knew exactly how to take advantage of people’s love for their comics and characters by selling a wide variety of merchandise.

By expanding the Marvel Universe to include more superheroes, they were able to sell more products to promote the new characters. Marvel’s fans value the brand and want to purchase all the collectible merchandise to show their love for the characters.


What Merchandise Does Marvel Sell?

Marvel sells clothing, toys, collectibles, and more that influence its super brand status.

Marvel’s merchandise is popular with fans of all ages, and it generates huge amounts of revenue.

Some of the most popular items include Spider-Man and Captain America action figures, t-shirts, and comic books.

Marvel’s merchandise creates a strong connection between the brand and its fans to ensure the company remains one of the most popular and profitable brands in the world.


marvel t-shirts

Marvel T-Shirts? Yes, Please.

What Marvel fan doesn’t love a good Marvel t-shirt?

There’s no question that t-shirts are one of the most popular items of clothing out there. They are comfortable and relatively affordable. Better yet, they show off your personal style. But did you know t-shirts can also be used as a powerful marketing tool?

That’s right – t-shirts can help grow your brand in a BIG way! Marvel is proof that selling apparel works.

Wearing one is like walking around with a mini-billboard for the company, and that increases awareness and interest in their products.

Think about it – when you see someone wearing a Marvel t-shirt, what’s your first thought? Maybe you think about how much you love The Avengers or Spider-Man. Or maybe you think about how cool and fun the person wearing the t-shirt must be.

Either way, you’re thinking about Marvel. And that’s exactly what a successful marketing campaign should do.


How to Successfully Use T-Shirts as a Marketing Tool like Marvel

Marvel capitalizes on its creativity and out-of-this-world characters to create new and exciting articles of clothing.

For instance, they have released t-shirts with QR codes that unlock exclusive content, t-shirts that glow in the dark, and even scratch-and-sniff t-shirts. They are always thinking of new and interesting ways to use t-shirts as a marketing tool, and it’s something that any business can learn from.

Always think outside the box when you are designing t-shirts for your brand. Most companies have their own apparel, so you need to make sure your designs stand out from the rest. By creating cool and different designs, you can influence people to purchase your t-shirts over your competitors.


spider-man

How to Use Marvel’s Sales Tactics For Your Brand

Sure, creativity is important when creating t-shirt designs. However, there are other basic sales tactics you need to know.

For example, your t-shirt will not be a walking billboard for your company if it doesn’t clearly represent your brand. Marvel does a great job creating vibrant and clear designs to show off their superheroes.

They use their superheroes’ iconic and easily recognizable symbols on t-shirts.

Their neck labels also show off their bold logo. (Our private labeling service at Scrappy Apparel can help you with this!)

Good quality t-shirts are also extremely important. Brands like Marvel sell their apparel at a high price point, but they back this up with quality fabrics and designs that won’t wear and tear after the first wash.


Looking For Super Custom Apparel?

If you’re looking to grow your brand and you want to use t-shirts as a marketing tool, check out Scrappy Apparel! We will bring your brand to life with luxury-level custom apparel that’s delivered right on time (or maybe even early).

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the right t-shirt printing company

10 Signs You’ve Found the Right T-Shirt Printing Company

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With so many apparel manufacturers in the world, how do you know you’ve found your perfect match? Each company has its own strengths, weaknesses, and processes that they use to produce clothing.

But finding a printing partner isn’t just about finding someone who can get the job done—it’s about finding someone who will do it right, and who will be a true partner in your success.

Unfortunately, there is no surefire way to know you’ve found the best partner.

Fortunately, there are signs that can show you who is right.

You’re bound to meet your match eventually. (It’s fate.)

You just need to know what to look out for. Whether it’s specific services, great materials, or just a friendly team, there are key factors that come with a quality t-shirt printing company.

What if we told you we could help you with finding your true match? We could obviously go ahead and state that Scrappy Apparel is the right t-shirt printing company for you, but we won’t—yet.

Here are 10 different signs to look out for in order to find the right t-shirt printing company for your brand:

custom apparel services

1. They Offer the Services You Want and Need

Obviously, the t-shirt printing company you choose needs to offer the services that will benefit your brand. That’s pretty obvious.

However, what happens when you don’t know what you want? Well, you need to look for a company that offers multiple different services that you can choose from.

For example, this one amazing custom apparel company that we won’t disclose (just kidding, it’s us) offers retail-ready screen printing, all-over sublimation printing, custom embroidery, custom hats, and more. If you ask us, those are some great services to offer.

If you’re indecisive or you aren’t sure which service to choose, it also helps to choose a company that can help you make the best choice for your project.

Many online printing solutions have a completely self-guided ordering process, so you don’t get the same personalized service you’d get from a local print shop.

At Scrappy Apparel, we give you the best of both worlds—a seamless online ordering process and 5-star support from one of our expert Scrappy Sales Reps. When you work with us, you can trust that you’re making informed decisions for your brand.

2. They Have the Right Experience

When searching for the perfect t-shirt printing company, remember that experience leads to wisdom. When a custom apparel company has years of experience, it shows that they have gone through the trial and error phase already and can successfully fulfill your order without a problem.

We remember the days when we first started. Honestly, we were far from perfect in our first few years. Every business hits bumps in the road in the beginning. Mistakes are crucial aspects of the trial-and-error process that help you improve your offers over time.

Now, with over 16 years of experience in the t-shirt printing industry, we have had time to fine-tune our craft and become one of the most reputable companies in the business. We have perfected our processes to eliminate misprints, delayed orders, and other custom apparel horror stories that we hear about.

We aren’t telling you not to go with a small business that’s just starting out. They deserve customers, too. However, we do know that years of experience can give you a better guarantee of what you’re getting and the quality of it, too.

3. Reviews, Reviews, Reviews

OK, an apparel manufacturer can have many years under its belt, but how do you ensure that their work is reliable? The right t-shirt printing company will have customer reviews that speak for themselves.

Some people may ask “Why do customer reviews matter?” and although we’re all about experiencing things yourself without judging first, we do stand by the fact that a good company will have reputable reviews from customers.

Happy customers = positive experiences, and positive experiences = the right t-shirt company for you.

Besides reviews, a good t-shirt printing company should have a portfolio showing off their work for these awesome clients. (Check out ours here!)

You can learn a lot about what to expect from a company just by looking at their previous work.

  • Does it look like they’re capable of handling large orders?
  • Do the colors look consistent throughout all of the garments?
  • Do they have a lot of experience with a certain printing technique that you’re looking for?

4. World-Class Customer Service

Sure, having the right services is important, but why would you want to work with a company that has poor customer service? That’s a BIG no from us.

When you reach out to the t-shirt company’s customer service, does anyone answer? Do they take days or weeks to get back to you? If the answer is yes, then we have some bad news: that’s not a good sign.

The right t-shirt printing company will have a stellar customer service team that is willing to answer all your questions and help you with everything you need.

We recommend working with a company that feels like your friend. One that is easy to communicate with, friendly, helpful—and most importantly, honest.

Skill set matters, but personalized customer service is what will make you want to work with a partner again and again. You should always aim to work with a company that genuinely wants to help your brand succeed.

5. Ensuring Perfection With Each Order

When you are able to mix the right services with quality custom apparel, you should choose a company that strives for perfection with every order.

How can they do this, you may ask? Well, the right t-shirt printing company will offer pre-production layouts to ensure that things are exactly how you want them before they are manufactured.

Our Brand Building Process (BBP) has an extensive pre-production layout review that gives you the opportunity to confirm the size and placement of your design as well as other important details that will make your shirts perfect.

This is a huge advantage because it means you can avoid costly mistakes and get exactly what you want the first time around.

Here’s how our BBP works at Scrappy Apparel:

Get Your Quote

Once you submit your project through our “Get Your Quote” process, you will receive a detailed estimate within 24 business hours.

Connect with your Scrappy Sales Rep

Once you receive your quote, you will be connected to a Scrappy sales rep to finalize your project details.

Approve Your Pre-Production Layout(s)

After payment, you will receive pre-production layouts to confirm your print size, location, private labeling, etc.

Sit Back And Relax

After approval, your order will be scheduled for production. Ground shipping is FREE to your doorstep… early, on time, never late!

6. Offering Luxury-Level Materials

If you’re going to pay for some custom apparel, you better make sure the company you choose uses the best materials in the game. This includes high-quality inks, fabrics, and even machines.

The right t-shirt printing company is one that will give you the best bang for your buck, and quality materials are key for long-lasting products.

For instance, Scrappy Apparel offers Peruvian Pima Cotton for some services. Don’t know what Pima Cotton is? Well, my friends, let’s just say it’s the softest damn piece of fabric your closet will ever have.

7. Free Shipping!

Maybe you have a couple of potential manufacturers in mind at this point. What could make their offers better?

Free shipping. That’s what.

Your ideal t-shirt printing company should offer free shipping.

Getting your apparel order delivered to your doorstep on time and for free is the icing on the cake. It’s a blessing that should be a given when searching for the right company to work with.

8. A Lightning-Fast Turnaround Time

Who can handle the excitement of waiting for their custom apparel order? We definitely can’t.

We think it’s important to look for a fast turnaround time when choosing your perfect custom apparel company. Not only is this beneficial for when you are on a time crunch, but it is also exciting knowing that after you place your order, you won’t have to wait a decade to receive it.

More importantly, choose a manufacturer that is reliable and can always deliver your order on time. If you have an apparel brand or even an important corporate event, you can’t deal with delayed orders or excuses. There’s no time.

At Scrappy Apparel, we are proud to say that deadlines are our best friends because we never miss them. You can count on us to deliver your order on time, every single time.

9. A Private Labeling Option

What if you want to take things one step further and private label your products?

Top t-shirt printing companies offer this service so that you can have complete control over your product and how it is presented to the world.

This is the process of placing your own brand label on the garments you order. It’s a great way to add an extra level of professionalism and ensure that your products are always associated with your brand.

Here’s why many of our customers choose to pay a little extra for private labeling:

  • It gives them true ownership of their brand
  • We can produce thousands of garments with the same level of attention to detail on each one
  • Private labeling helps you charge more for your apparel

At Scrappy Apparel, we have a private labeling option. We understand that this is an important part of building a successful brand, so we’re more than happy to accommodate your needs.

10. Values Matter, Too!

You should consider your values when looking for the right t-shirt printing company. After all, you will be working with them closely and entrusting them with an important aspect of your brand.

A great t-shirt printing company should share your values and be committed to providing the best possible service. At Scrappy Apparel, we pride ourselves on being a company that always puts the customer first. We are passionate about what we do and take the time to ensure that every single customer is happy with their order.

This is just a small part of what to look for when choosing a t-shirt printing company. These are the basics that we think are most important, but ultimately, the decision is up to you.

Which T-Shirt Printing Company is the Best For You?

Now that we’ve gone over some important factors to consider when choosing the best t-shirt printing company, it’s time for you to make a decision.

The right company is out there waiting for you. All you have to do is find them.

When looking for the best t-shirt printing company, be sure to keep Scrappy Apparel in mind. We offer luxury-level materials, free shipping, fast turnaround times, and much more. Plus, our team is passionate about perfection and will work closely with you to ensure your complete satisfaction.

We’re ready to get this t-shirt party started when you are:

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do you know how people wear your t-shirts

Do You Know How People Wear Your T-Shirts?

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If you spend countless hours on your t-shirt designs, you probably have a mental picture of what your team, employees, or community will look like when they wear your threads.

But the truth is that there are dozens of ways to style t-shirts. Have you ever thought about how your shirt might be tucked, tied, or repurposed entirely?

With fashion trends taking over, it’s important to think about how people will wear your shirts so you can come up with a design that will age well.

If you want to create a timeless shirt that people will love—even as trends come and go—you should consider all the different ways people might style your shirt.

So, how do you come up with a “timeless” t-shirt design anyway? Today, we’re going to share a few tips to help you. We also have tons of examples of ways people style t-shirts nowadays so you can see the big picture.

How Can You Make T-Shirts People Will Actually Wear?

It’s time to switch on your creativity and think outside the box. People love experimenting with their outfits—including how they wear their t-shirts.

As an apparel manufacturer, you have the opportunity to be a trendsetter. You can lead the way and influence the fashion industry by designing shirts that can be worn in more than one way.

Of course, it all starts with the garment and the artwork. If you want to make a shirt that will stand the test of time, you should focus on a few key things:

The Fit Matters

We live in a world where people experiment with their fashion choices, so it’s important to design shirts that are versatile.

The best way to do this is to design shirts that have a relaxed fit. This type of fit looks good on everyone, and it’s also comfortable to wear.

When you’re designing shirts, think about the different ways people might want to wear them. For example, someone might want to tuck their shirt into their jeans or wear it over a dress. Consider all the different ways people might style your shirt and design accordingly.

Stray Away from Stereotypes

This is a big one. You want to design shirts that people will want to wear, not feel like they have to wear.

For example, if you’re designing a shirt for a women’s empowerment event, you might want to think twice about designing a shirt that says “girl boss” or has a bright pink color scheme. Not all women identify as “girl bosses,” and there are many women who do not like pink.

Stay true to your brand, of course. But instead of sticking to surface level stereotypes, try to dig a little deeper. It’s important to think about the people who will be wearing your apparel.

What do they like?

What are their interests?

What is their style?

When you design with your audience in mind, you’re more likely to come up with a design they’ll love.

Create Designs That Will Last Longer than One Season

The key is to think about how your design will age. If you want people to wear your shirts for years to come, you should create a design that looks just as good a few years down the line.

This doesn’t mean your design has to be boring. You can still be creative with your artwork. For example, you can use classic fonts that won’t go out of style and minimalistic graphics that won’t look dated a few years from now.

Basics Are Back…

People are big fans of buying good quality basics… with an emphasis on quality.

You don’t need an extravagant design to create a shirt that will sell, but you do need to make sure your garment is going to impress your customers with its comfort and durability.

…But Graphic Tees Are Still In, Too

We don’t want to confuse you, but minimalistic tees are in for capsule wardrobes, while graphic tees are in for fashion statements.

If you’re trying to make a design that will stand out, don’t be afraid to get creative with colors and patterns. Just be sure that the overall design is something people will want to wear beyond this season.


Let’s See Some Examples!

If you’re a visual learner, don’t worry—here are some examples so you can see what we’re talking about.

oversized t-shirts

This TikTok video by Tim Dessaint shows how oversized t-shirts are IN right now. 

This creator also shows multiple ways of wearing the shirt.

Creator: @timdessaint

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ways to style oversized shirts

As we mentioned before, both men and women are into the oversized t-shirt trend. 

In this video, fashion creator Chloe shows different outfits that can be achieved with the same oversized t-shirt. 

Creator: @habelchloe

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crop top trend

Here, we have a creator named Wes giving us a demonstration of a hip cropped t-shirt.

When we said cropped, we didn’t mean completely. But shirts that end around the waistline of the pants are pretty trendy right now.

Creator: @itsweskando

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one t-shirt nine outfits

Versatility is huge right now (and let’s be real, it’s always in).

People want to be able to style basic t-shirts multiple ways. Here, lifestyle creator Olivia shows us nine different outfits she created from the same t-shirt.

Creator: @allthingsolive

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capsule wardrobe

In this video, creator Umayma shows off the minimalist “capsule wardrobe” concept of keeping a few versatile pieces that can be worn year-round.

Many capsule wardrobes feature solid garments, but the same concept would work with screen-printed tees as long as the designs are minimalistic.

Creator: @umayma.abdul

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pump cover

Gymgoers from all walks of life are into the pump cover trend. Fitness creator Skye shows us how it’s done.

A pump cover is exactly what it sounds like—an oversized shirt or sweatshirt that you wear while you exercise. This trend is all about being comfortable while you work out and not having to worry about your clothes.

Creator: @_skyelove_

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Let’s Get Your Creativity Flowing!

Now that we’ve given you some examples, it’s time to start thinking about your own designs. Will you create a minimalistic t-shirt or will you opt for louder, more pronounced artwork?

BTW, you also want to think about which manufacturer you’re going to work with. We have you covered there.

At Scrappy Apparel, we work with all types of customers, from fashion brands to enterprise-level businesses.

Here’s what we can offer you:

  • A 100% online solution for your custom apparel needs
  • Handpicked fabrics and garment patterns that never skimp on quality
  • Retail-soft inks that are vibrant and durable
  • A variety of services (screen printing, sublimation, cut and sew, custom hats, and more)
  • A team of experts that will guide you through the ordering process
  • Free shipping to your doorstep
  • Free folding and polybagging with every order
  • The option to private label your garments

Ready to Bring Your Creative Vision to Life with the Best Apparel Manufacturer in the Industry?

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