10 Ways Custom Screen Print Shirts Can Build Your Brand

30 Sep, 2022 By Samantha Warren 180 Views

You know when you’re walking around the store and see someone wearing their business shirt, and you think to yourself, “I’ve never heard of them.” Then, somehow that company name ends up sticking with you. That, my friends, is the power of building your brand with custom screen print shirts.

Custom screen print shirts are an excellent way to get your name out there. There’s nothing that unifies a team like matching shirts. This is true for brands of all sizes. It’s an efficient way to get people to start talking about your company and what you do.

If you’re searching for a way to build your brand and expand your market, you’re in the right place. T-shirts are wonderful for building brand awareness, and they will also cultivate a strong company culture internally.

If you’re already sold on screen printed shirts, you can learn more about our process for screen printing.

Otherwise, stick around because we’re about to go over all the different ways custom shirts can help your company:

Team Shirts Make the Dream Work

Since you’re interested in seeing how custom print shirts can help you expand your reach as a brand, we’re going to break down different ways they can help.

Of course, these methods differ depending on the type of business that you have. Whether you’re B2B, B2C, or anything in between, your screen printed t-shirts will help your brand by:

Building brand awareness
Creating a professional image for your brand
Showing customer appreciation
Building relationships with other businesses
Advertising your business
Helping you stand out from the competition
Supporting a cause or charity
Creating a sense of community within your organization
Generating leads and sales
Being a conversation starter

And much more! Let’s take a closer look at the details.

10 Ways Custom Screen Print Shirts Assist in Brand Growth

When you order t-shirts for your team, customers, or community, you are making big moves. Here’s an explanation of how t-shirts will grow your brand:

Build Brand Awareness

Your t-shirts will be walking billboards. Wherever they go, your brand will get exposure. This is an easy way to gain new customers and cost-effectively market your business. Companies of all sizes need brand awareness, but it’s especially important for small businesses that are just starting out.

The right t-shirt will help you create an unstoppable brand that people will never forget.

You can also use t-shirts to market a new product or service. If you’re launching something new, give t-shirts to your employees and ask them to wear them around town.

If you’re looking to make a big statement (literally), we have large format screen printing options that will help your garment stand out from all the other t-shirts on the block. Especially if you need people to be able to see your design from a distance, bigger is usually better.

Create a Professional Image For the Brand

T-shirts help you look professional and pulled together, even if your business just opened its doors. Customers will view your company as more credible when you have high-quality branded t-shirts. This is essential for building long-term relationships with customers and partners. Check out our blog on customer retention for more tips on turning brand new buyers into raving fans of your brand.

In addition, first impressions matter. If you’re meeting a potential client for the first time, you want to look as professional as possible. Wearing a branded t-shirt is a great way to do this and will make you more likely to land the deal.

Show Customer Appreciation

Customers are the lifeblood of any company. You can “WOW” other businesses, but without customers, your business might just be a hobby.

You need to show your appreciation for your customers if you want them to keep coming back. One way to do this is by giving them branded t-shirts as a gift or bonus item. This is a thoughtful gesture that will make them feel valued. It’s also a great way to promote customer loyalty.

When customers feel appreciated, they’re more likely to recommend your business to others. Word-of-mouth is one of the best marketing tools you have, so it’s worth taking the time to show your customers how much you value them.

Build Relationships with Other Businesses

Don’t think we left out B2B businesses in this blog. We keep you close to our hearts, too. As a B2B business, custom screen print shirts are a fantastic way to build relationships with other businesses. They let you show off your brand to other companies and establish yourself as a player in that industry.

Where can you show off these shirts to other businesses?

By attending trade shows.
By sponsoring industry events.
By collaborating with other businesses.
By participating in online and offline communities.
By networking with other businesses.

This is important for any company, but it’s especially important for B2B. Building relationships with other organizations is essential for growing your company and expanding your reach.

Advertise Your Business

Why pay for costly advertising placements when you can use t-shirts to get the word out about your business? T-shirts are an inexpensive way to market your business. You can hand them out at events, give them to employees to wear, or sell them to customers.

Plus, people love freebies. If you give away t-shirts, people will wear them, and your brand will get exposure. This is a great way to generate buzz and build interest in your business.

Stand Out From the Competition

In today’s competitive business landscape, it’s essential to make sure your brand stands out. Custom t-shirts are a great way to do this. By creating unique designs, you’ll make your brand more memorable and distinguishable from the competition.

Obviously, a lot of businesses decide to use screen printing as their chosen printing method. But if you want to take your order to the next level, we offer a variety of specialty screen printing options that will really make your shirts pop.

For example:

Foil Printing

This printing process uses a thin sheet of metallic foil that is applied to the shirt with heat and pressure. Foil printing can add a bit of extra weight to the shirt, but the results are definitely worth it. This effect will help you achieve a premium look for your custom apparel.

Liquid Gold and Silver Inks

These inks are perfect for adding a bit of luxury to your shirts. These inks can add to the cost per unit for your shirts. However, when you see the finished product, you’ll realize that your investment was worthwhile.

Glow in the Dark Inks

If you couldn’t guess, these inks will glow in the dark. They’re perfect for shirts that you want to stand out at night or in a dimly lit room.

Puff Printing

This printing process uses an additional layer of fabric that is applied to the shirt with heat and pressure. The finished design has a raised, 3D effect that is sure to turn heads.

Reflective Printing

Reflective printing uses special inks that reflect light. This process is perfect for safety apparel or for shirts that you want to be easily seen in low lighting conditions.

Burnout Printing

This printing process uses a chemical burnout solution to remove the top layer of fabric from the shirt. The finished product will have a vintage, distressed look that is ideal for trendy brands.

Custom t-shirts show your willingness to go the extra mile for your customers. This level of commitment will make them more likely to do business with you.

Support a Cause or Charity

If you run a business, it’s important to give back to the community. One way to do this is by supporting a cause or charity with your t-shirt designs. This will show your customers that you care about more than just making money. It’s an awesome way to make a positive impact and build goodwill for your brand.

There are endless ways to support a cause with your t-shirt designs. You can donate proceeds from shirt sales to a charity, or you can use your shirts to raise awareness for a cause you’re passionate about.

Create a Sense of Community Within Your Organization

Your employees are your most valuable asset. If you want to keep them happy and productive, you need to show them that you care.

It’s essential to help your employees feel like they’re part of a community. This sense of belonging will make them more engaged and productive. It will also help you attract top talent.

One way to build a strong community is by creating custom t-shirts for your employees. When everyone’s wearing the same shirt, it creates a sense of unity. Employees will feel proud to be part of your company and will be more likely to stay with you long-term.

And BTW, t-shirts make great welcome gifts for new employees. They’ll feel like they’re part of the team from the moment they put on their shirt.

Generate Leads and Sales

Custom t-shirts are a strategic way to generate leads and sales for your business. You can use them as giveaways, or you can sell them to customers. Either way, you’ll be getting your brand in front of potential leads.

Make sure the t-shirts you give away or sell are high quality (like the ones you could order from Scrappy Apparel!) People will be more likely to wear them if they’re well-made.

We also recommend private labeling your t-shirts. This means putting your brand name on the neck label of each garment. At Scrappy, our private labeling program helps you take true ownership of your brand, and it only costs a little extra per shirt.

Being a Conversation Starter

When people see someone wearing one of your t-shirts, they’re bound to ask about it. This is an excellent opportunity to start a conversation about your business.

Make sure your employees are prepared to answer questions about your company. They should be able to talk about what you do, what makes you unique, and why someone should do business with you. Each employee is a salesperson, so make sure they’re equipped with the right information.

You can also use your t-shirts to start conversations on social media. Take pictures of people wearing your shirts and post them on your accounts. This will help you get more exposure for your brand. You can even create a branded hashtag to encourage people to share photos of themselves in your shirts.

Let’s Create Your Custom Screen Print Shirts

Now that you know all the benefits of custom screen print shirts, we’re sure you’ve been convinced to make some fantastic shirts with even cooler designs. That’s where Scrappy comes in.

At Scrappy Apparel, we not only specialize in custom screen print shirts, but we keep our customers’ satisfaction at the top of our priority list. We can help you create the perfect shirt for your company, clothing brand, or event.

Our team of experts will listen to your wants and needs. They will show you pre-production design layouts to double and triple-check that everything is up to par. (And actually, we frequently surpass our customers’ expectations with each order.)

We have a wide selection of printing methods, as well as high-quality fabrics and inks that you can choose from.

Our team of skilled professionals will help you make the best decisions for your project based on your wants, needs, hopes, and dreams.