The athleisure trend has been such a success that it’s hard to find someone who isn’t rocking the look these days. Whether you’re going for a post-workout vibe or just trying to stay comfy, there’s no doubt that athleisure has made its mark on fashion. So why not make this trend work for your wardrobe? With its versatile styling options and comfortable fit, you can quickly go from lounging around the house to hitting up happy hour in style! 

With the rise of athleisure, it’s no wonder that fashion trends have gone from red carpets to yoga mats. Athletic-inspired apparel has become commonplace daily, from stars on the runway to athletes off the court.

But how did athleisure get to this level of stardom? What was the changing point that made athletic clothing go from gym wear to everyday pieces? Let’s break down the rise of athleisure and check out the brands that are leading the market.

What Exactly Is Athleisure?

Athleisure is the trend that won’t quit. It’s the perfect mixture of comfortable and stylish, and it gives you an excuse to dress down without looking too sloppy. Hey, if it’s good enough for celebrities like Gigi Hadid and Kendall Jenner, then why not give athleisure a try? After all, who doesn’t love a little fashion freedom? 

But what exactly is it? It’s basically a fashion trend that combines athletic and leisure wear, allowing you to look fashionable as well as feel comfortable. In other words, it allows us to be stylish while still being able to indulge in all of our favorite activities—whether it’s going for a run or lounging around on the couch! Whether you’re heading out for an errand or hitting up a yoga class, athleisure is here to save the day.

What Made Athleisure Popular?

Well, there’s no solid answer to this question. It’s a mix of things that just happened to create the perfect mix of comfort and fashion. Some say athleisure became famous because of yoga pants and their convenience. Others say it’s because people began getting tired of wearing the same jeans outfit over and over.

Whatever it is, athleisure has risen and seems to continue growing non-stop. How can it not be when the world’s most popular social media apps influence people every day to shop for athleisure? 

@sydneymadams__lululemon haul: Is she a matching set girly now???? Force me to wear color and not let these collect dust LOL♬ original sound – SYDNEY ADAMS

And if that weren’t enough to influence some people, think about all the celebrities that walk around in athleisure on the daily while going to their pilates class. Athleisure is a way for people to relate to their favorite celebrities, so they go out and buy clothes to recreate their looks. 

@bailey_valente @Alo haul 💫 #aloyoga #alohaul ♬ original sound – Bailey Valente

Who Are the Biggest Players In the Athleisure Industry?

The athleisure industry is an incredibly competitive sector, and there are some big players vying for the top spot. From luxury fashion houses to high street giants, each of the biggest players has its own unique approach to keeping up with this ever-changing trend.

Luxury fashion brands like Gucci and Louis Vuitton have been getting in on the action, too, creating collections that blend both fashion and sportswear elements. This adds an extra layer of appeal for those looking for luxury pieces with a sporty twist.

Of course, iconic sportswear companies such as Nike, Adidas, and Puma are also ruling the roost when it comes to athleisure. Their decades of experience producing athletic clothing makes them a force to be reckoned with in this market. Not only this, but their use of celebrities in campaigns allows them to reach certain markets that convert.

For example, think of Nike and Michael Jordan. Their collab on clothes and shoes has boomed lately and has fit their way into not only athleisure but also streetwear. According to Michael Jordan vs LeBron James – A Breakdown of Nike Earnings, Nike makes an estimated $2.6-3 billion on sales from just Jordan products. You can imagine with those numbers how athleisure has taken over. 

Also, in recent years, high-street brands such as Lululemon and Alo have absolutely grown due to this rise of athleisure. Since their prices are higher and their customers are wealthier, these brands have been the go-to for all of those girls who want to have that “I didn’t try but still look good” girl.

To see the direct link between the rise of athleisure and social media influencing people, let’s check out Lululemon Athletica Inc Revenue 2010-2022 | LULU. According to them, LuluLemon Athletica had a revenue total of $6.257 billion in 2022, which is a 42% increase from last year. 

If that doesn’t show how popular athleisure has gotten, we don’t know what will. 

How To Take Advantage of Athleisure’s Meteoric Rise

As a custom apparel brand, you can take advantage of the rise of athleisure by tapping into the demand for cool and stylish yet functional clothing. Whether it’s basic tees or head-turning joggers, there are endless options to choose from. Create designs that feature comfortable fabrics and silhouettes, such as joggers, hoodies, and tank tops. Include details such as pockets, drawstrings, and mesh panels to give your pieces an extra touch of style. You can also experiment with bold colors, prints, and textures to stand out from the crowd. Invest in the right fabric, too—high-performance materials are essential if you want to ensure quality, comfort, and durability that customers won’t find elsewhere. 

Finally, don’t forget about marketing! The more people know about your custom athleisure products, the more likely they are to buy. Get creative with digital campaigns, influencers, and other trendy techniques to make sure your brand reaches as many eyeballs (and wallets) as possible.

Make Your Brand a Trendsetter

If you think the growth of athleisure has come to a halt, we’re sad to tell you to think again. This trendy style is only getting bigger and better, so it’s best to participate now while it’s still hot. 

If you’re looking for some trendy, comfortable, and good-quality apparel, we got you. At Scrappy, we can help you get what you want at the best price and fast as lightning. 

The holiday season has arrived much faster than we all expected. Where did 2022 go?

At this point in December, there are two types of shoppers:

A. The ones who took advantage of the Black Friday deals and already finished their holiday shopping

B. The ones who haven’t even started looking yet

What do you do when you’re running out of time and you’re struggling to find out what your loved ones will want this year? Sure, you can take a guess, but isn’t it easier when there are gift guides to help?

Gift guides are your BFF, especially in the age of convenience and online shopping. As a consumer, these guides can help you find the perfect gift for the people in your life who seem hard to shop for. But as an apparel brand, these gift guides can also help you skyrocket your sales.

That’s right, gift guides can make selling apparel easy as pie. Let’s take a closer look at what exactly a gift guide is and how to create one for your company.

What Exactly is a Gift Guide?

You know those gift idea roundups you see online? Some are compiled into listicles, which are exactly what they sound like—articles that are formatted like lists. Others are formatted as landing pages, complete with products and sections of content that entice readers to buy.

That’s what we mean when we refer to a gift guide. It’s a list of gift ideas that a publication or company shares to provide their audiences with holiday shopping inspiration.

Here are a few examples:

If you’ve been procrastinating on your holiday shopping, NPR has you covered. The publication recently shared an article to help people who are “terrible at buying Christmas presents.” It’s a lifesaver if you ask us.

The North Face comes in hot with shopping inspo on its holiday collection landing page. Each section of content links to an internal page where visitors can shop the products featured in the gift guide. And BTW, we think The North Face copywriting team deserves a raise—they did a great job of tailoring the content to the holiday theme while staying true to the brand.

Glamour brings us a gift guide for girly girls, featuring some of the hottest products of the season. Each recommendation features a product photo, title, price, and of course the link to buy.

Macy’s “Gift Finder” serves as a landing page that is organized by different criteria, including recipient, price, category, and more. As a department store, Macy’s has a lot to offer, so its thoughtfully organized landing page is designed to steer shoppers in the right direction.

Social media platforms are also popular places to find gift guides. Shocker!

60% of Gen Z and 56% of Millennials reported that they do at least some of their holiday shopping on social media apps like Instagram, YouTube, and TikTok.

YouTube influencer Fernanda Ramirez posted a video featuring over 160 gift ideas for her subscribers. With so many ideas condensed into an 18-minute video, she saved her followers hours of scouring the internet for the perfect gift.

How Do Gift Guides Help Sell More?

Gift guides are a great way to get shoppers in the holiday spirit and help boost sales for businesses.

Providing helpful information on the best gifts for different occasions takes the guesswork out of shopping and helps customers quickly and easily find what they’re looking for quickly and easily.

Gift guides also have a psychological effect—they make customers feel like they’re getting more bang for their buck by finding thoughtful items that cater to specific interests or personalities. When paired with holiday sales, gift guides can skyrocket the revenue of a business.

And that’s not all—there’s something in it for bloggers and online publications as well. Many sites that publish content will become affiliate partners for the brands they promote. As a result, whenever a reader makes a purchase, the content publisher will take a cut of the sale as a reward for referring their readers.

That’s why you see so many bloggers and influencers promoting gift guides. They’re boosting their own businesses through affiliate marketing.

How to Make a Successful Gift Guide

Creating a successful gift guide for businesses isn’t rocket science, but it does require some careful thought and planning.

Start by narrowing your focus – what type of company do you want to target with your gift guide? Consider their needs, interests, and aesthetic preferences when creating the guide.

You can also add in a few unique gifts that will stand out from the crowd – something no one else is offering.

Once you have an idea of which products to include in your guide, it’s time to think about how you’ll promote it.

Utilize social media platforms like TikTok, Facebook, and Instagram to really get the word out there.

Put together eye-catching visuals that showcase your chosen items and post regularly with fun captions that align with your brand’s personality.

By staying active and engaging with potential customers, you’ll be sure to create a successful gift guide that will get people talking.

Finally, don’t forget to include discounts or special offers – these are always great incentives for shoppers!

Here are some other helpful tips to help you make your own stand out from the pack:

Cater to a Variety of Interests

Make sure your gift guide includes something for everyone so it appeals to a wide range of customers.

Add Unique Touches

It’s always nice when there is an extra element of surprise. Try adding an extra special touch to your gift guide with a handwritten note, a collection of custom-made treats, or other creative elements.

Keep Up With Trends

Staying informed about what’s popular can help you stay ahead of the curve and make sure your guide is always on-trend.

Need Quality Apparel For Your Next Gift Guide?

This holiday season, we’re making sure everyone on the list has their gifts. With gift guides, you’ll not only help others, but you’ll make sales for yourself. What could possibly be better than that two-for-one special?

But before you can make a gift guide, you need high-quality products to go in it. If you are looking for an apparel manufacturer that checks all the boxes on your Christmas list, you’re looking right at ‘em!

We offer a variety of printing techniques, luxury-level materials, quick turnaround times, and a rockstar team of Scrappy Sales Reps ready to bring your project to life.

If you’re ready to get started, request a free estimate from our team and we’ll make some apparel magic!

It’s finally that time again. We’ve all waited four long years for this. The World Cup has arrived in style. 

This year’s World Cup is hosted in Qatar, and the qualifying teams have shown up with a winner’s mindset.

Now, what would two soccer-loving apparel company owners like Grant and Chris love most about the World Cup? 

Although we all look forward to seeing the teams go head-to-head on the field, we also get excited about the new jerseys we see in the spotlight. And with eight qualifying teams in the quarter-finals, it raises the question of whose jersey is best.

Today, we’ll show you all the new jerseys from the quarter-final qualifying teams, and we’ll give them a rating. (Our ratings may or may not be biased.)

World Cup Influence

Before we break down the World Cup kits for voting purposes, let’s discuss the effect that these jerseys and the World Cup as a whole have on the public. Adidas, the manufacturer, and sponsor of jerseys for 7 teams in this year’s world cup, is estimated a total of $415 million in revenue related to the World Cup (FIFA World Cup: The Silent Battle of Jersey Sponsors.)

So why are we sharing this information with you? Well, we think it’s great to see how people will buy jerseys in order to support their teams and favorite players. As an apparel business, seeing this effect and the relationship between events and apparel can be helpful for your future strategies, even if it isn’t as large-scale as the World Cup.

It’s Jersey Time!

It’s the time we’ve all been waiting for. Let’s get down to analyzing both home and away kits for all the quarter-final qualifying teams. We’ll be rating these jerseys based on originality, connection to the country, and overall design.

 

View this post on Instagram

 

A post shared by Nike Football (Soccer) (@nikefootball)

 

View this post on Instagram

 

A post shared by OnsOranje (@onsoranje)

1. Netherlands

Starting off strong, we’ve got the Netherlands. Their two new jerseys are not only appealing to the eye, but their designs have hidden meanings. We love added meaning behind apparel.

Their orange home jersey this World Cup is a laser orange color. Not only is the hue amazing, but that pattern that is lightly seen all over the shirt has a purpose. According to Nike, the swirls around the jersey are added to create the illusion of a lion’s mane, which connects directly with their logo.

The away kit is a deep royal blue with bright orange and black accents. It represents the blue on their flag and the culture of their country.

Our rating? We give the Netherlands a 7/10.

 

View this post on Instagram

 

A post shared by Selección Argentina (@afaseleccion)

 

View this post on Instagram

 

A post shared by Selección Argentina (@afaseleccion)

2. Argentina

Argentina is one of the biggest teams in the World Cup. Whether you love the team as a whole or you’re just a huge Messi fan, these jerseys have been flying off the racks.

The Argentinian home jersey is a classic. It’s the white shirt with blue stripes that mostly everyone can recognize. What’s new is the black stripes, and honestly, we kind of like it. We like to say that what isn’t broken doesn’t need fixing, and this jersey will forever be a good one. 

On a more exciting note, the Argentina away jersey is purple and silver. Although this color isn’t typical for the team, their sponsor Adidas says it is meant to represent gender equality (2022 World Cup: Argentina to Wear Purple Away Kit for Gender Equality.) We are big supporters of gender equality, so this one is extra good. 

Our final rating for the Argentina kits is a solid 8.5/10.

 

View this post on Instagram

 

A post shared by Passion Soccer (@passionsoccerboutique)

3. Croatia

Croatia is our third contestant, and we are big fans of their jerseys.

Their home jersey shows an iconic interpretation of the red and white colors that represent the team. We like the checkered vibe they got going.

Their away jersey, however, is absolutely stunning and doesn’t get enough credit. Not only are the blues beautiful, but the blurred squares have a meaning that represents the Croatian coastline. Beautiful.

We rate this kit an 8.7/10.

 

View this post on Instagram

 

A post shared by Seleção Brasileira de Futebol (@cbf_futebol)

 

View this post on Instagram

 

A post shared by Nike Football (Soccer) (@nikefootball)

4. Brazil

Another incredibly strong team in the quarter-finals: Brazil. Their kits for this World Cup are bright and eye-catching. 

Their home jersey is a staple, but this time they’ve opted for a brighter yellow. And if the bright yellow wasn’t enough to get fans excited, there is a subtle jaguar pattern along the jersey. *Chef’s kiss.*

The away jersey is a beauty on its own. The combination of bright blue and vibrant green with the subtle jaguar print on the sleeves is an excellent design from Nike. 

We vote this kit 9/10.

 

View this post on Instagram

 

A post shared by #goaltv.me (@goaltv.me)

 

View this post on Instagram

 

A post shared by #goaltv.me (@goaltv.me)

5. France

Allez Les Blues, as the French say. The winners of the 2018 World Cup have shown up better than ever, and we’re not only talking about skills. 

The home jersey is a classic. The navy blue with metallic gold details is the typical French jersey that we all know and love. However, the collar that stands out has light designs of olive branches to show peace and strength. We love subtle details like this. 

As for the away kit, this thing is like no other. The white jersey with blue accents is nice on its own, but with a closer look, you’ll be able to see the details along the entire shirt. It’s honestly our favorite jersey.

This kit deserves a 10/10. 

 

View this post on Instagram

 

A post shared by England football team (@england)

 

View this post on Instagram

 

A post shared by Nike Football (Soccer) (@nikefootball)

6. England

England has entered the quarter-finals, and they’ve entered in style. Their home jersey is white with gradients of blue, and although it is a beautiful jersey, we wish it gave more. 

As for their away jersey, the red and navy tones is something we dig. This color combo isn’t the more typical for England, so it was a nice surprise to see this colorway.

We rate England’s kit a 6/10.

 

View this post on Instagram

 

A post shared by Équipe du Maroc (@equipedumaroc)

 

View this post on Instagram

 

A post shared by Équipe du Maroc (@equipedumaroc)

7. Morocco

The team that we are all pleasantly surprised reach the quarter-finals: Morocco. Now this team has fought long and hard for where they are, and we admire just that.

In terms of jerseys, we’ve got our first Puma ones. The Morocco home jersey has red and green that represent their flag. This jersey with this color combo isn’t the only one in the quarter-finals, though.

Their away jersey still combines the typical red and green but this time, on a white canvas. Although we like these jerseys, they are a bit similar to our next team. 

We rate these a 6/10.

 

View this post on Instagram

 

A post shared by Portugal (@portugal)

 

View this post on Instagram

 

A post shared by Portugal (@portugal)

8. Portugal

Last but certainly not least, we’ve got Portugal. Although their jerseys have the same colors as Morocco, we’ve got to give them a fair chance in voting. 

The home kit is a beautiful red and green jersey, but the kick to it is the diagonal design. This design is supposed to connect with the Portugal flag and the split colors. We actually are big fans of this jersey.

The away jersey has the same red and green, but instead of a bright white canvas, they used a dimmer white. The reason for this was to stand out against the bright white jerseys.

We rate these an 8/10.

Want Dope Apparel For Your Brand?

Although we love all the jerseys that this World Cup has brought to us, our winners have to be France. The attention to detail is really the cherry on top.

At Scrappy Apparel, we channel that attention to detail into our own work. We are a 100% online apparel manufacturing partner that offers a range of services, including screen printing, sublimation, embroidery, and even private labeling. We pride ourselves on being a one-stop shop for our customers’ custom apparel needs.

If you have a design ready to manufacture, request a free quote from our team. We’ll be happy to share more details on how we can take your brand to the next level.

This year, U.S. consumers spent $11.3 billion on Cyber Monday. Despite inflation, it was the biggest online shopping day of all time. Wowza.

With Black Friday and Cyber Monday past us, the busiest time of the year is finally over. Your entire team can all finally relax, take a breather, and just chill out. At least, that’s what we think, right?

ABSOLUTELY WRONG. Now is the time to kick it into overdrive! You have momentum, followers, and leads from Black Friday and Cyber Monday. You might as well use them to your advantage to sell more apparel. Who wouldn’t want to keep those sales high?

But how exactly can you extend this shopping surge through the rest of the holiday season? It might be challenging, but it’s definitely achievable. Today, we’re going to show you exactly how to continue selling more apparel after Black Friday and Cyber Monday.

Strategize Based on BFCM Results

If you played your cards right by using our BFCM ecommerce guide, your Black Friday and Cyber Monday strategies should have brought you more than just sales.

Although money is great, the customers and the attention you gained will allow you to continue to sell more even after this busy shopping time is over. For example, let’s say you ran a paid advertising campaign to reach new audiences outside of your existing customer base. The next step would be to run a retargeting campaign to create additional touchpoints with the new audience.

You can continue to retarget those people long after Black Friday and Cyber Monday are over. You might have heard of the marketing rule of 7, which states that it takes an average of seven interactions with your brand before a customer will make a purchase. Keep that in mind throughout the rest of the holiday season.

How to Convert Leads into Paying Customers

Now, let’s talk about your contact list.

Whether it be from signing up for a discount code or an exclusive shopping guide, the leads you attracted during your BFCM campaigns are now on your contact list. Now is a great opportunity to keep the marketing momentum going!

Send them email campaigns, SMS campaigns (if they opted in to receive texts from you), and other marketing campaigns to keep them engaged. Apparel brands are all about making an impression, so make sure your customers remember you! Here are a few ways to distinguish your brand from the competition:

• Exclusive promotions: Special offers and discounts are great ways to differentiate yourself from the competition, as well as build loyalty with your existing customers.
• Giveaways: Who doesn’t love free stuff?
• The VIP treatment: Create limited-edition pieces or offer early access to upcoming collections. People love feeling like they’re part of something exclusive!

Key Post-Black Friday Strategies

Since we’re trying to keep the hype going, we need to go above and beyond with what we do and how we do it.

Don’t worry, you’ve still got plenty of options to make sure your apparel continues to fly off the racks and into shopping carts! Here are a few ideas:

Focus on Holiday Shopping

Now that Black Friday is over, shoppers are likely looking for something special for their friends and family during the holidays.

And we know you might be thinking, “Didn’t most people do holiday shopping during Black Friday?” While the answer is “yes,” it’s important to take into account those who decided to shop for themselves instead!

Make sure your in-store or online setup showcases your products as gifts. Your marketing campaigns should also focus on gifting and the holiday season overall.

Host A Sale

A sale after the biggest sale of the year? Sounds counterintuitive, but it is an effective strategy for selling more apparel after Black Friday.

If people connected with your brand during Black Friday and Cyber Monday, it might be because of the discounts. What better way to keep them coming and buying than with another sale that isn’t quite as big, but still attention-grabbing?

It’s always a good idea to host some sort of sale after Black Friday has passed. Whether it’s a BOGO offer, an extra discount on select items, or a clearance sale of older stock, offering customers an incentive to shop can help boost sales significantly.

Create Product Bundles

You can upsell customers with holiday bundles that include a combination of products at a discounted price. This is especially effective if you’re able to create an attractive package with items they may not have considered purchasing separately.

People love getting value for their money, and they’ll be more likely to purchase when presented with a good deal. Not only will this help to increase sales, but it will also strengthen your customer relationships.

Offer Gift Cards

Give your customers the gift of choice with a gift card to your store. This is an easy way for them to purchase something special for their friends and family, while also giving you the potential to acquire new customers.

Some people appreciate gift cards more than cash because they’re associated with a specific store or brand. Additionally, new customers will remember you if they receive a gift card from your store. They may even come back to shop again in the future.

If you thought Black Friday and Cyber Monday were the last push of the year, we hope that mentality has changed. Use what you learned today to keep selling throughout the rest of 2022!

Need a Fast, Reliable Manufacturer That Prioritizes Quality with Every Garment?

Focus on your post-BFCM strategy while we manufacture and deliver quality apparel right to your doorstep. (Did we mention shipping is free?)

Let’s Begin Your Project!

Social media has changed the world as we know it. Whether you’re a fan of it or not, we must adapt our businesses to the constantly changing digital landscape to stay ahead of our competitors.

Apparel brands are no exception, especially if your target market consists of the social-savvy younger generations.

But how do some apparel brands make it big with social media? Well, a lot of them craft social media campaigns with viral potential. It takes a combination of creativity, relevance, timing, and luck to achieve viral success. It’s like the perfect storm—but instead of torrential rain and strong winds, you need the ideal mix of content, strategy, and an audience primed to share.

It’s a tall order for sure—but not impossible. So, we’re here to break some tips down for you.

What Do Most Viral Social Media Campaigns Have in Common?

Sure, going viral often requires a little bit of luck. However, there are some components of a successful social media campaign that are within your control.

Let’s take a look at a few important factors:

Relevance

The most important component of any viral campaign is relevance. Your content must be timely and relevant to the current cultural landscape if you want it to catch on with your target market. If you’re selling a new fashion line, for example, figure out what trends are dominating the conversation in your industry right now and build on that.

Authenticity

It’s also important to be authentic rather than cheesy or salesy with your content. If users feel like they’re being sold to, they’ll quickly click away. Remember: you want them to engage and share, not run away.

Creativity

Your audience is constantly bombarded with ads. To stand out, you need to be creative and eye-catching with your visuals and messaging. Get creative with your content ideas, don’t just copy the competition—remember, no one wants the same thing twice!

Timing

Timing is key when it comes to going viral on social media. You want to post while your audience is most active and the news cycle is buzzing about your topic. That way, you can capitalize on the hype and gain a lot of attention quickly.

Content is King!

Want to know which type of content has viral potential? Here are a few pointers:

Videos

Video content performs incredibly well on social media—it gets shared more often than other types of content and captures viewers’ attention better. Try creating behind-the-scenes videos or fashion collection videos to gain more interest in your products.

Influencer Content

Partnering with influencers can be a great way to get your brand out there on social media. Look for influencers who fit the look and feel of your brand, that have an engaged following, and whose audience is part of your target market. That way, you can get the most out of your partnership.

Interactive Content

Come up with creative ideas for content that will pique viewers’ interests and inspire them to share. You could create polls, quizzes, or ‘spot the difference’ posts—just make sure it ties in with your brand message and is creative enough to capture your audience’s attention.

Social Media Ads

Finally, don’t forget about social media ads. They can be a great way to get your products out there and build an engaged audience quickly. Create ads that are eye-catching and that cater specifically to your target market for the best results.

How to Prime Your Products to Go Viral

Here’s the thing—even if you have great marketing, content, and timing, you still need products your customers will love. Here are factors that can help make sure your products stand out:

Memorable Designs

Your product should have a unique design that stands out from the competition. It’s important to create designs that are eye-catching and memorable, as this will give customers an incentive to share your products with others.

Quality Materials

In addition to having great designs, you should also make sure your products are made with quality materials that will stand the test of time. Customers want to know their purchases will last, so put extra effort into selecting and sourcing the best raw materials. (P.S. If you don’t want to do that, don’t sweat it—at Scrappy Apparel, we do all the work to source the highest quality materials for you.)

Unique Features

Your product should also have unique features that make it stand out from the competition. Focus on creating something that has never been seen before—this will get people talking and increase your chances of going viral. Our cut-and-sew and specialty screen printing services can help you create one-of-a-kind products no one has ever seen before.

Examples of Brands That Went Viral on Social Media

Sometimes, the best way to get inspiration is to look at other successful brands. Here are a few examples of brands that are killing the social media game:

Gymshark

Gymshark is a British fitness apparel brand that clearly knows its target market well. Instead of posting promotional content, the brand focuses on sharing funny gym videos. Hilarious videos are highly shareable, which is why Gymshark has been able to attract millions of followers. Social media is a top-of-funnel marketing tool for them, and it seems to be paying off!

Source:@chelseysanchez1 on TikTok

Crocs

Think you left Crocs in the early 2000s? Think again! The brand has been able to stay relevant through celebrity collaborations. For example, Post Malone and Bad Bunny have both collaborated with Crocs on limited-edition collections. These collaborations sparked a ton of interest and got people talking—and buying!

Additionally, Crocs launched the #ThousandDollarCrocs challenge in 2019, where they invited people to create the most outrageous designs. This encouraged followers to get creative and express their personality by showing what their $1,000 Crocs would look like. The campaign boosted the brand’s engagement and also increased sales.

Boohoo

Boohoo is a fashion e-commerce brand that knows how to make effective use of sponsored influencer posts. By partnering up with popular influencers, Boohoo is able to share its products with a larger audience. Additionally, the influencers’ followers trust their recommendations, so it makes customers more likely to purchase.

Boohoo has also seen a lot of success with its social media contests, where followers can win free clothes just by tagging friends. This helps increase engagement and brand awareness.

How Scrappy Apparel Can Help Your Brand Become a Viral Sensation

So, how does Scrappy Apparel fit into this viral equation? Well, in order to go viral, you must have top-tier products first. We can definitely help you with that.

We offer a variety of custom apparel services to help you manufacture the products of your dreams. Whether you need screen printing, sublimation, and/or cut and sew services, we have you covered. We source materials, develop garment patterns, and do basically all the hard work for you so you can focus on what you do best: creating products that are sure to go viral!

Let’s Get This Show on the Road!

So, we heard you’re looking around for a t-shirt printing company. Don’t ask us how we heard, we have connections. The problem, however, is that you just don’t know which one is the right choice. With so many options in the world, how can you decide which t-shirt printing company is right for you?

We can’t speak for others, but we’re here to defend our honor. Scrappy Apparel is the top t-shirt printing company, and today we’re going to tell you why. We don’t want you to choose us because of our amazing personality. We want to show you all the benefits we can offer you when you work with us as your custom apparel manufacturer.

Let’s Start From the Beginning…

First, we want to share a little bit of history.

It all started with two guys and a shared love for soccer. Grant Kevins and Chris Berena played college soccer together at West Virginia University and developed a friendship that would span even after graduation.

After Chris and Grant graduated college, they were dropped into the corporate world, quickly learning it wasn’t what they were meant to do in life. The best friends put their minds together and became business partners with the inception of Scrappy Apparel.

Why does our history matter to you, you may be asking? Besides the sentimental story, the resilience and hard work that Chris and Grant put into the growth of Scrappy is what we want to share.

From the start of the company, Grant and Chris have invested their blood, sweat, and tears into its success. Their relentless dedication to quality and customer service greatly influences Scrappy Apparel’s company culture today. Those values remain strong throughout the organization.

What Makes Us Stand Out?

So, besides our heartwarming history, what makes us different from the rest? What qualities do we have that make us the right t-shirt printing company for you?

Our Amazing Customer Service

When you work with us, you’ll never feel like you’re in the dark.

Customers come to us looking for custom apparel. We deliver the high-quality products they’re looking for, but we also seek to develop long-term relationships with the brands we work with.

We dive into everyone’s wants and needs, and we do everything in our Scrappy power to make sure we meet every single one of them. We also make sure to provide open communication throughout the ordering process in case of any questions or concerns. (More on that later!)

Luxury-Level Materials

Excellent customer service isn’t the only thing we offer as the best t-shirt printing company out there. We let our products speak for themselves. At Scrappy, we make sure we’ve got the best of the best materials to ensure absolute perfection in the products we manufacture.

You may be asking, “Why would I choose Scrappy when there are other options out there?”

The answer is simple. We make sure every material we source is of the highest quality. That means our fabrics, inks… you name it!

We are so confident in our materials that we can guarantee you’ll end up with a vibrant, durable print on every garment.

A Variety of Products and Services To Choose From

We also like to give customers options when it comes to custom apparel. We know everyone has a different taste, so why not provide them with an array of products and services to choose from?

At Scrappy, our core services include:

• Retail Ready Screen Printing
• All Over Sublimation Printing
• Custom Embroidery
• Cut-and-Sew Hats

Let’s take a closer look at each one:

Retail Ready Screen Printing

This service involves customizing garments with your design using ink and screens. We provide a selection of water-based, discharge, and plastisol inks for you to choose from. Whether you’re looking for a basic t-shirt or a hoodie, we have you covered with our screen printing services.

All Over Sublimation Printing

Our sublimation printing process transfers dye into the fabric instead of printing it onto the fabric. This process allows for bright and vibrant graphics that will last a long time. Sublimation has a relatively low MOQ and works best on polyester garments, so those are two factors to keep in mind when you decide on the right printing process for your project.

Custom Embroidery

We offer a custom embroidery service, which involves stitching your design into garments of your choice. It’s perfect for those looking to add an extra bit of character to their apparel. We offer top-tier embroidery services with an array of thread colors for you to choose from.

Cut-and-Sew Hats

We have the best custom hat program in the world. Our cut-and-sew hats are made from scratch, allowing you to create a unique design and craft the perfect hat for your company or brand. We also offer custom embroidery for our hats, so you can be sure your design will stand out.

In addition to our core services, we offer private labeling and cut-and-sew programs for brands that are serious about scaling. Here’s some more info on both:

Private Labeling

If you’re looking to create your own branded clothing line, our private labeling program is perfect for you. We go the extra mile to add branded tags and carefully wrap and pack each order, so your garments will be retail-ready when they arrive. Private labeling is a great way to take your brand to the next level and take true ownership of your custom apparel.

Cut-and-Sew Programs

With our cut-and-sew program, we strive to simplify the custom apparel manufacturing process for our partners. Our cut-and-sew programs offer an even more comprehensive approach to designing and creating custom apparel. We can help with everything from pattern making to material sourcing to production, so you can have all the pieces of the puzzle in one place. We’ll work with you every step of the way to make sure your custom apparel is exactly what you’re looking for.

So, what really makes Scrappy Apparel’s services different? You can think of us as your own custom apparel department. Our fast customer support will make it seem like our team is in-house. You’ll have all the resources you need to grow your apparel brand at your fingertips.

We’ve done all the legwork for you to source the best materials, improve our printing methods, and more. All you have to do is focus on what you do best—running your business.

Fully Online Solution With the Ability to Scale

Unlike local print shops, Scrappy Apparel is a 100% online custom apparel solution. You can place your order, review your pre-production layouts, and communicate with our team all from the convenience of your own home or office.

As we grew our organization, we realized there was a gap in the custom apparel market that needed to be filled. There wasn’t a company that provided both personalized support and the convenience of online ordering.

Over the years, we have developed a wealth of resources to offer our partners. Even if your brand scales up massively, you’ll never outgrow us. Whether you need hundreds or thousands of shirts, we will manufacture them quickly so you can keep selling them.

We developed our solution to make the custom apparel experience hassle-free for our customers—and we think you’ll love it, too.

Free Resources to Help You With Your Project

We are proud of our resource portal.

From 3D apparel templates to in-depth guides, we’ve taken the guesswork out of designing and ordering custom apparel. Our resource portal contains free downloads that will help make your project easier, faster, and more cost-effective.

These resources are available to everyone, so even if you’re not ready to place an order with us, you can still get the information you need to make an informed decision.

Here are just a few of the resources we currently offer:

• 3D apparel templates to use for mockups, social media graphics, or website graphics
• An in-depth guide on how our Brand Building Process (BBP) works
• An ecommerce store planner
• A typography pairing guide
• A guide on 100 ways to market your custom apparel

…and much more!

Transparent and Fast Turnaround Times

We pride ourselves on our quick turnaround times and transparent communication. That’s why we make sure our customers are informed at all times and that they can trust that their projects will be completed on schedule.

It’s our priority to make sure that we meet our deadlines so we can maintain customer satisfaction and the relationships we’ve built with our partners.

You can rely on us to provide accurate turnaround times and deliver your order to your doorstep on time, every single time.

Our Brand Building Process (BBP)

The BBP is the hallmark of our services. It’s the step-by-step process we use to turn your designs into apparel that you will be proud of. We work with you every step of the way to ensure each garment is exactly what you envisioned.

Our streamlined process takes the stress off you, so you can focus on innovating and creating the best designs possible. Here’s a closer look at how it works:

Here’s how it works:

Get Your Quote

Once you submit your project through our “Get Your Quote” process, you will receive a detailed estimate within 24 business hours.

Connect with your Scrappy Sales Rep

Once you receive your quote, you will be connected to a Scrappy sales rep to finalize your project details.

Approve Your Pre-Production Layout(s)

After payment, you will receive pre-production layouts to confirm your print size, location, private labeling, etc.

Sit Back And Relax

After approval, your order will be scheduled for production. Ground shipping is FREE to your doorstep… early, on time, never late!

Need More Reasons to Choose Us?

At the end of the day, we aren’t looking for customers—we’re looking for partners. We want to help you build your brand by providing garments and services that will exceed all expectations. We’re committed to providing the tools and resources you need to propel your brand to success.

If you’re not familiar with us and you feel hesitant because you’ve been burned by another company in the past, we understand. We’ve been there, too. That’s why we go the extra mile to make sure everything is perfect before it gets to you and your customers.

Our team at Scrappy Apparel is committed to being 100% transparent in everything we do. If you’re thinking about working with us but want to ask a few questions before you make a decision, we will be happy to speak with you. No pressure or sleazy sales tactics are involved—ever.

Here are a few ways to get more information on our products and services:

• Request a free quote for your project
• Contact us to ask the burning questions on your mind
• View our portfolio to see our recent work
• Order samples to see our product quality for yourself

We’re confident that after you check out our website, read our reviews and speak with one of our team members, you will feel comfortable and confident in choosing Scrappy Apparel for your custom apparel needs. We look forward to working with you!

Ready to Choose Scrappy Apparel as Your Manufacturing Partner?

Click the button below to begin your project:

Want to know what’s on our minds? Pumpkin spice lattes, cozy fires, Thanksgiving… and seasonal strategies.

If you’re like most businesses, you’re already planning your holiday promotions and preparing your inventory for the influx of customers. But there’s another way to take your apparel brand to the next level.

Implementing fall aesthetics and themes into your products and marketing tactics this season will give you that extra boost you need.

What is Seasonality?

First things first, let’s discuss seasonality. In the apparel business, seasonality is the variation in want and need for a product over a year. Therefore, companies need to understand seasonality to plan ahead and ensure they have the right products available at the optimal time.

A few factors can cause seasonality, such as weather patterns, holidays, and cultural events. For example, the demand for tank tops is higher in the summer because people want to wear them during warm weather. On the other hand, the demand for hoodies is higher in the winter because people want to stay cozy.

To prepare for seasonal changes, apparel businesses need to forecast demand and plan their production and marketing strategy around these variations. You should also track trends, review your analytics from last year, and understand your customer base to make the best decisions for your brand.

How Does Seasonality Affect Aesthetics?

As the air starts to get colder and the leaves change color, people’s aesthetic preferences also begin to change. By developing products and marketing materials that reflect fall aesthetics, you can tap into this change and capture the attention of your target audience.

Tapping into seasonality can help your brand shine brighter than the competition. So whether you create a new design, implement a fall-themed marketing campaign, or both, you’ll be able to show your customers that you’re in tune with their changing needs and preferences.

Still trying to figure out where to start? We’ve got you covered. Keep reading to discover a few fall aesthetics to consider incorporating into your apparel brand this season.

Fall Elements To Use

Fall is the perfect time to get creative with your product designs. There are so many excellent fall-themed images and designs to choose from, and you can make your brand stand out by incorporating them into your apparel.

Of course, we recommend planning your product strategy as farsightedly as possible. That way, you can take advantage of early bird promotions and avoid the last-minute rush that accompanies seasonal changes.

Colors Of The Season

When fall rolls around, people start to reach for earth tones and jewel tones instead of bright colors. This shift provides an excellent opportunity to showcase your creativity and experiment with different color schemes.

Here are a few popular colors to use in your fall designs:

• Burgundy
• Olive green
• Navy blue
• Mustard yellow
• Pumpkin orange

Imagery Of The Season

This is the time of year when you’ll want to take advantage of all the fantastic fall imagery, from colorful leaves to cozy fireside scenes.

When it comes to custom apparel, there are endless possibilities for incorporating fall imagery into your designs. Here are just a few ideas to get you started:

• Designs with leaves
• Autumn-themed patterns
• Pumpkin spice-themed designs
• Halloween-inspired designs
• Thanksgiving-themed designs

Marketing Campaigns For The Season

As the weather gets colder, people’s spending habits change. They start to focus on buying things that will help them get through the winter, such as warm clothing, holiday gifts, and home essentials.

You’ll need to update your marketing materials and adjust your strategy to make the most of this shift. Here are a few ideas to get you started:

• Create a holiday gift guide: This is a great way to show people what products make perfect gifts for their loved ones.
• Develop seasonal marketing materials: Showcase your “cooler weather” products in your advertising and social media posts.
• Offer discounts and promotions: Encourage people to shop early by offering special discounts and promotions ahead of Black Friday.

Fall-Themed Promotions

Speaking of deals, here are some great ideas for promotions that will get people talking about your brand:

• Run a 1-day “Early Black Friday” flash sale to create urgency.
• Give away free t-shirts with autumn designs.
• Offer discounts on hoodies and long-sleeved shirts.
• Create a contest where customers can submit their own fall-themed designs for a chance to win a prize.

Fall-Themed Content For Social

As a custom apparel business, there are plenty of ways to incorporate fall themes into your content. Here are a few tricks to get you started:

• Give your social media a fall makeover
• Infuse your images with autumnal colors
• Share season-specific content
• Use trending holiday hashtags
• Promote seasonal products

Are You Already Planning Your Product Strategy For 2023?

The new year is just around the corner, so it’s time to start planning your product strategy. You must start thinking about your 2023 collection to stay ahead of the competition.

The good news is that we can help. As a manufacturing and brand-building partner, here’s what our team at Scrappy Apparel can offer you:

• A 100% online manufacturing solution
• A streamlined, stress-free ordering process
• Price breaks on bulk orders
• Quick and accurate turnaround times
• Free shipping to your doorstep
• Private labeling capabilities
• A variety of fabrics, inks, and printing techniques to choose from
• Fast (and helpful) customer support

Ready To Begin Your Project?

The spooky season is upon us, and with it comes the opportunity for brands in the apparel industry to capitalize on Halloween.

We know what you’re thinking… no, you don’t have to sell costumes. You can explore Halloween themes in your products and marketing campaigns without venturing into costume territory.

Even though it may seem like a niche holiday, Halloween offers a phenomenal opportunity for apparel brands to reach new customers and boost sales. A recent study by LendingTree showed that Millennials and Gen-Z plan to spend the most on Halloween this year.

Halloween is in four days, but we thought it would be fun to look at how apparel brands can take advantage of the holiday. You can implement these tips for next year. After all, Halloween 2023 will be here before we know it.

Why Halloween is a Scary Good Opportunity for Apparel Brands

Not sold on the spooky hype? Here are a few reasons why you should consider creating a Halloween-themed product line or marketing campaign:

Because It’s Fun!

Halloween is a time when people are more likely to take risks with their fashion choices. They’re also open to trying new things, which means they might be more receptive to your brand if they haven’t heard of it before.

It’s the perfect time to experiment with bolder designs, unusual color combinations, and edgier styling. This is your chance to break out of the mold and really show your customers what your brand is all about.

Halloween = Big Spending

Halloween means business. According to the National Retail Federation’s annual survey, consumers spent $10.1 billion on Halloween in 2021. The projected spending for 2022 is $10.6 billion.

That’s a lot of money you’re leaving on the table if you decide not to get involved with Halloween. This holiday is only getting bigger and better for businesses.

It’s Not Just for Kids

When you think of Halloween, you probably think of little kids in costumes trick-or-treating. But the holiday has evolved over the years and now includes people of all ages.

Adults are just as likely to get into the spooky spirit. This means there’s a whole new market for you to tap into with your Halloween-themed offers.

6 Tips to Make the Most of the Spooky Season

1. Use Spooky or Festive Themes Within Your Products

Consider creating special Halloween-themed designs or patterns that can be used on t-shirts or other apparel. Customers will be looking for festive clothing to wear during the Halloween season, so this is a great way to get your products noticed.

2. Get Festive With Your Packaging

If you sell online, consider using festive packaging during the Halloween season. For example, you could use black and orange wrapping paper or include Halloween stickers in each order. This will make your packages stand out and get customers excited about opening them.

3. Create Halloween-Themed Marketing Campaigns

While your potential customers are all thinking about Halloween, it’s the perfect time to launch marketing campaigns that tie into the holiday.

You could create social media ads with ominous imagery, run a contest with a Halloween-themed prize, or even partner with other brands on co-branded Halloween initiatives.

Want to tap into the Halloween spirit in more subtle ways? Use creepy fonts and dark colors in your ads. (And of course, don’t forget to include a call-to-action (CTA) that encourages customers to buy your products.)

People love when their favorite brands get into the Halloween spirit, so getting creative with your marketing during this time will pay off.

4. Offer Special Halloween Sales or Discounts

Black Friday and Cyber Monday are right around the corner, but that doesn’t mean you can’t offer special deals leading up to those big shopping holidays. Offering sales or discounts specifically for Halloween can be a great way to stand out from the competition.

For example, you could offer a percentage off all Halloween-themed items in your store, or free shipping on orders over a certain amount. If you want to go the extra mile, you could even create a Halloween-themed landing page on your website where customers can browse all of your spooky deals in one place.

Whatever you decide, make sure your offers are highly visible and easy to find on your website or app.

5. Get Involved in the Community

Halloween events are happening all over the country. Get involved in the ones happening near you. You could sponsor a local pumpkin carving contest or hand out candy at a trunk-or-treat event. (If you’re feeling really generous, you could give out t-shirts!)

Not only will this help get your brand name out there, but it’s also a great way to build relationships with potential customers in your community. And who knows, they may remember your brand the next time they go shopping.

6. Plan Ahead for Next Year

Finally, don’t forget to start planning for next year’s Halloween season. That way, you can hit the ground running and make the most of the holiday.

The manufacturing process can take weeks or months, depending on the products you sell, so it’s important to start working on your Halloween designs well in advance.

At Scrappy Apparel, we have some of the fastest turnaround times in the industry, but we always recommend starting the manufacturing process early to avoid any last-minute rush.

Here’s our recommended Halloween 2023 campaign timeline:

• June 2023: Finalize products and order inventory
• July/August 2023: Plan and prepare marketing campaigns
• September 2023: Start promoting Halloween apparel
• October 2023: Continue promoting and offer your best deals during this month
• November 2023: Analyze results and plan for next year

Is Your Inventory Ready for the Holidays?

You can rely on Scrappy Apparel to get your inventory ready for the busiest shopping days of the year.

Whether you’re looking for retail-ready screen printing or a cut-and-sew program to bring your dream garment to life, we’re here to help. You’re welcome to check out some of our previous work, and our team will happily answer any questions you have.

The holidays are almost here, so don’t wait to begin your project!

T-shirts are a classic article of clothing. They are comfortable and versatile. They come in various styles to suit any taste. But there is one style of t-shirt that has been popular since the ’70s: the band t-shirt.

We know you’ve seen band t-shirts in almost every store now. We’re not surprised, either.

Band t-shirts are a way to show support for your favorite group, but they’re also big conversation pieces. Wearing a band t-shirt is an excellent way to meet new people who share your taste in music. You can dress a band t-shirt up or down depending on your mood and where you’re headed.

The band t-shirt phenomenon is more than just a fad. It can be a serious money maker for the artists who sell merch to their fans. For example, Slayer made over $10 million from merch during their farewell tour.

Let’s take a closer look at the origin of the band t-shirt and how artists from all genres sell t-shirts as an additional revenue stream.

How the Band T-Shirt Phenomenon Began

The band t-shirt is a long-honored tradition among music fans. Whether you’re rocking a shirt from your favorite band or wearing one to show your support for a new artist, there’s no denying the power of the band t-shirt. It’s wearable advertising.

Although the origins of the band t-shirt are not 100% clear, we believe the first band t-shirts emerged in the 1940s. The “bobby soxers,” or enthusiastic female music fans, wrote the names of their favorite musicians across their clothes and wore them with pride.

But the popularity of band t-shirts picked up in the early 1970s, with bands like Led Zeppelin and Pink Floyd leading the way. These shirts were simple, often featuring just the band’s logo or name.

As the years went on, band t-shirts became more and more elaborate. By the 1980s, shirts often adorned the band’s album artwork or tour dates.

Today, band t-shirts are more popular than ever. You can go on almost any band’s website and purchase merchandise to support them.

Strategies Bands Use For T-Shirt Success

Apparel is one of the most important tools in a band’s arsenal when building a brand. So, how do bands actually sell their merch after manufacturing it? Here are a few common strategies:

Release Limited Edition Items

Limited edition items are only available for a short time.

Why does this strategy work, you ask? It’s a good ol’ marketing tactic.

Limited edition items create a sense of need, urgency, and excitement around the release of new merchandise. They help build a community of fans eager to get their hands on the latest products.

Through word-of-mouth marketing and increased visibility from selling shirts, bands can reach new potential fans with their limited edition merch.

Strategic Partnerships

Another key strategy is to partner with well-known brands or designers to create co-branded merchandise. Strategic partnerships can help a band reach new audiences and tap into existing fanbases. For example, Metallica partnered with Netflix to release a line of Stranger Things t-shirts.

Finally, some bands choose to sell merchandise that is directly related to their music. This could include t-shirts with lyrics from their songs or hoodies with the album artwork on them. By selling these types of items, bands can connect their music to apparel and create a more immersive experience for fans.

How to Make a Successful Band T-Shirt

So, you want to create your own awesome band t-shirt?

It’s all about catching people’s attention and making a lasting impression. Here are some tips to get you started:

Consider your audience. Who will be wearing your shirts? Make sure the design appeals to your target demographic.

Choose an eye-catching design. Think about what will make your t-shirt stand out from the rest. A bold graphic or interesting typography can go a long way. Also, keep in mind the placement of your design. Some designs may not work well, depending on the arrangement.

Incorporate your band’s logo. This is an obvious one, but make sure that your band’s logo is prominently featured in the design. It’s a great way to get instant recognition.

Make sure the colors work well together. Unless rainbow is the vibe you’re going for, using fewer colors is often better. Choose a color palette that will work well together and make your design pop.

Use high-quality materials. Cheap materials will end up looking, well, cheap. Invest in suitable quality fabrics and printing techniques to ensure your t-shirt looks great after washing.

Hint: At Scrappy Apparel, we do all the legwork to source the best materials for you. That’s just one of the reasons why you should work with us!

Keep it simple. A busy design can be overwhelming and look like a hot mess. Instead, stick to a few simple elements for a clean and stylish look. This can also make the garment easier to wear for people.

Add T-Shirts to Your Brand Strategy

Are you feeling inspired after reading about how band t-shirts evolved throughout the years? Let’s talk about your brand now.

We have years of experience helping brands create custom apparel that takes their business to the next level. We offer our customers the best printing techniques and materials. You can be sure you’re getting your bang for your buck when you work with us.

Scrappy Apparel can help you make your custom t-shirt dreams come true. We are a fully online solution for t-shirt manufacturing. Our Brand Building Process (BBP) makes your ordering experience hassle-free and minimizes the margin of error.

You’ll review pre-production layouts before we begin manufacturing your apparel, so there won’t be any surprises when you receive your order.

Our team of experts will help you with each step, and we ship all orders free to the USA.

We promise perfection every time. Request your free quote, and we’ll get started on your project ASAP!

We’ve finally reached that time of year. The leaves are changing, the air is getting crisp, and everyone’s favorite shopping holiday is just around the corner. That’s right, folks. Black Friday is almost here!

The holy trinity for companies is Black Friday, Cyber Monday, and a killer marketing strategy. If you prepare well enough for this time of year, your sales will reflect your efforts.

But how do you properly prepare for Black Friday and Cyber Monday (BFCM)? How can you go above and beyond to be better than your competition?

You’re lucky to be here, my friends. We’re here to share all of our preparation secrets on how to develop your company’s strategy for BFCM success.

The History Behind BFCM

Black Friday started in Philadelphia in the 1950s. At that time, people used the term to describe the heavy traffic and congestion that occurred on the day after Thanksgiving. Over time, the name became associated with bargain shopping and big sales.

Cyber Monday was created in 2005 by the National Retail Federation. The term encouraged people to shop online for holiday gifts. Cyber Monday has become one of the biggest online shopping days of the year.

How to Prepare for Black Friday

Even though Black Friday offers massive potential for apparel brands, it can also be a hectic and stressful time. But don’t worry! Our team at Scrappy Apparel is here to help.

Here are a few useful tips on how to prepare for Black Friday so you can make the most of the holiday rush:

Get Your Inventory Ready

This one is crucial. Make sure there is enough of every product available to meet customer demand. You don’t want to disappoint customers by selling out of their favorite items too quickly.

Train Your Staff

Your employees will be the face of your business on Black Friday, so it’s important to make sure they’re prepared. Train them on how to handle customer inquiries, complaints, and transactions. And if you can, bring in some extra staff to help with the increased traffic.

Promote, Promote, Promote

Promote your Black Friday deals early and often. The key to success is always starting early. Use social media, email marketing, and even good old-fashioned flyers and posters to let people know what you’ve got going on. The more people know about possible savings, the better your results will be.

Get Your Systems in Order

Make sure your point-of-sale system is up and running smoothly and that your employees know how to use it. You don’t want any hiccups on Black Friday, so take care of this ahead of time. Offer additional support to seasonal employees who might not be as experienced as your year-round staff.

Be Prepared for the Unexpected

Things can and will always go wrong, no matter how well you plan. It’s vital to have a backup plan for power outages, website crashes, or any other unforeseen issues that could arise. By being prepared, you can minimize the impact of any problems that may arise and keep your business running smoothly.

How to Prepare for Cyber Monday

As a business owner, you know that preparing for Cyber Monday can be a bit of a daunting task. There’s so much to do and so little time!

Here are a few of our top tips for preparing your business for Cyber Monday:

Plan Ahead

Cyber Monday is a very busy shopping day, so it’s essential to plan ahead. First, test your site’s performance to make sure it can handle the influx of visitors on Cyber Monday. If your site isn’t built to manage heavy traffic, it could crash (and that would be a disaster!) Also, double-check that your inventory is well-stocked.

Get Your Marketing Strategy Going

Have a solid marketing plan available to ensure that you’re reaching your target audience. You’ll also want to ensure you have a solid plan for promoting your deals and driving traffic to your website on Cyber Monday.

Make Sure Your Fulfillment is Ready

Cyber Monday is a big day for online retailers when it comes to shipping. If you aren’t equipped with enough staff or resources to handle the increased volume of orders, you could end up with some upset customers.

Offer Daring Discounts + Deals

People love a daring deal, so offer discounts and deals on your products and services. This will help entice people to shop with you on Cyber Monday. Just be sure that your discounts are actually good deals, or you’ll risk losing customers to your competitors.

Promote Your Business

Use social media, email marketing, and all other marketing channels to promote your business and let people know about your Cyber Monday deals. Make sure your marketing is clear. You want it to highlight the best aspects of your business.

Make Sure Your Customer Service Team is On Point

With all of the traffic and activity on your website, you’re bound to get some customer service inquiries. You’ll want to ensure your team is ready and available to help customers with any questions or concerns they may have on Cyber Monday. Be prepared with a team of people who can handle these inquiries quickly and efficiently.

Have Plan B and Plan C Ready to Go

Things happen. And sometimes, these things are beyond your control. That’s why it’s always good to have a backup plan (or two). Then, if something does go wrong, you’ll be ready to move on to the next plan.

Want More BFCM Tips?

Download our free guide to make this your best BFCM weekend yet! Learn how to:

• Set BFCM Goals
• Know the Psychology Behind BFCM Shopping
• Assess Your Inventory
• Plan Your Promotions
• Create a BFCM Marketing Plan
• Personalize Your Campaign Messaging
• Audit Your Website
• Make Sure Your BFCM Deal is Front and Center
• Optimize Your Product Pages
• Make Sure Your Website is Mobile-Friendly
• Prep Your Customer Service Team

Need Inventory for BFCM?

We can help! At Scrappy Apparel, we offer lightning-quick turnaround times that never miss the mark. If you order now, your inventory will be ready to go for the BFCM rush. Let’s begin your project: