custom screen printing

When To Use Custom Screen Printing For Your T-Shirts

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If you’re like most business owners, you’re always on the lookout for new and innovative ways to market your company. Well, custom apparel printing is one of the best ways to do just that! Not only does it make your employees look sharp and professional, but it also sends a message to your customers that you’re a cutting-edge business with an eye for style.

Custom apparel printing involves taking a design, logo, or other artwork and transferring it onto clothing. It’s a great way to show off your company logo or promote an upcoming event. Plus, custom apparel printing can also be used for producing unique and limited edition clothing items that can be sold in stores or online.

To begin, you’ll need a design. This could be your company’s logo or some other artwork that represents your brand. Next, choose the type of fabric you want (e.g. cotton, polyester, etc.). Once you’ve chosen your fabric, you’ll need to choose the type of custom apparel printing process.

In the world of custom apparel printing, there are a lot of options. From digital printing to plastisol transfers, and even screen printing – the possibilities are endless! But don’t let the number of choices overwhelm you; we’re here to help. In short, digital printing is the most common way to customize apparel as it’s quick and cost-effective. With screen printing, the image is printed using screens which are then transferred onto fabric.

Although we could spend weeks talking about the different methods, one by one, here we will focus on custom screen printing!


What is Custom Screen Printing?

Custom screen printing is a process that involves creating artwork directly out of emulsion and screen mesh. A screen printing press applies ink to the garment, which is then heated in order to cure it onto the fabric. This type of custom apparel printing gives you an incredible level of detail and precision as it ensures your design looks exactly as intended with crisp and vibrant colors. In addition, custom screen printing also allows you to add multiple layers of ink and unique textures to your design.

Custom screen printing is perfect for both small and large-scale orders – making it ideal for single items or bulk orders! You can create custom T-shirts for promotional events, company outings, or special occasions.

Whether you’re looking to promote your business or celebrate a special occasion, custom screen printing is a great way to add some flair and personality to your apparel. So if you’re on the hunt for custom apparel printing with maximum impact, give custom screen printing a try! It’s sure to help you stand out from the crowd!


What Are the Benefits Of Custom Screen Printing?

Custom screen printing has a range of benefits that make it perfect for any kind of apparel printing. Here’s what custom screen printing can do for you:

  • Fast Turnaround: Custom screen printing is a quick and efficient way to get your custom apparel printed, so you can have them ready in no time!
  • High-Quality Results: With custom screen printing, you’re guaranteed to get crisp and vibrant colors with every print. This ensures your design will look exactly as intended with a level of detail and precision that can’t be rivaled.
  • Durability: Custom screen printing also provides you with an incredibly durable finish. This ensures your design will last for years, even when subjected to regular wear and tear.
  • Bulk Orders: If you’re looking to produce a large number of custom T-shirts, custom screen printing is a perfect choice. This type of custom apparel printing can easily handle bulk orders, so you don’t have to worry about compromising on quality.
  • Cost-Effective: Custom screen printing doesn’t require any additional equipment or materials, so it’s a great way to produce cost-effective custom T-shirts that won’t break the bank.

Custom screen printing is a perfect choice if you’re looking for reliability, high-quality prints, and great value.


Direct-To-Garment Printing vs. Custom Screen Printing

Direct-to-garment printing (DTG) is a relatively new form of custom apparel printing. DTG uses specialized inkjet printers to directly print an image onto fabric, which results in vibrant and detailed prints. DTG also requires no additional screens or materials, making it a fast and cost-effective way to produce custom t-shirts.

Although custom screen printing and DTG are both great ways to produce custom apparel, there are some key differences between the two methods. Custom screen printing is more durable than DTG and can handle regular wear and tear with ease. This makes it better suited for bulk orders as well as items that will be going through a lot of use. 

On the other hand, DTG is able to produce incredibly detailed prints with a wider range of colors and textures – making it perfect for single items or unique designs. 

Overall, it comes down to your individual needs. Custom screen printing is great for bulk orders or items that need to withstand regular wear and tear, while DTG is perfect for detailed prints on single items. So, if you’re unsure of which printing method is best for your custom apparel needs, it’s worth considering both!


Sublimation vs. Custom Screen Printing

Sublimation is another popular form of custom apparel printing. Unlike custom screen printing, sublimation uses heat to transfer dye directly onto a fabric or garment. This results in vibrant and long-lasting prints with no additional materials or equipment required.

Like custom screen printing, sublimation also offers bulk order capabilities – making it a great choice for larger orders. As the inks are transferred directly onto the fabric, this ensures a crisp image with vibrant colors that won’t fade over time. Sublimation also eliminates any white space on your garment, making it perfect for intricate designs. 


Embroidery vs. Custom Screen Printing

Embroidery is a type of custom apparel printing that uses threads and needles to manually stitch designs onto fabric. This method offers a unique, high-quality look and feel that custom screen printing simply cannot match. It’s also incredibly durable – making it perfect for items that will be used frequently or require regular wear and tear.

Embroidery is great for businesses or organizations looking to add a more professional touch to their custom apparel. It’s highly customizable and can be used to create unique designs with intricate detail – making it perfect for special occasions or events.

However, embroidery is not the most cost-effective custom apparel printing method. Custom screen printing is more affordable and better suited to larger orders, as well as items that don’t require intricate detail.

Embroidery is best suited to items that require a unique, high-quality look and feel. Custom hats, polo shirts, and jackets are all perfect for embroidery – as it ensures the design will last for years to come.


What Does Scrappy Apparel Offer With Its Custom Screen Printing?

Scrappy Apparel offers custom screen printing for all your custom apparel needs. With a wide range of options, you can create unique and long-lasting custom screen printed designs that won’t fade or crack over time. From T-shirts to hoodies, Scrappy Apparel has you covered!

Our custom screen printing process is straightforward. We use the highest quality inks and materials to ensure your custom apparel looks great for years to come. Your T-shirt will be so comfortable that you won’t ever want to take it off!

Here are other reasons to work with Scrappy Apparel and take your business to the next level:

  • Free Delivery To Your Doorstep (USA Only):  Scrappy Apparel offers free delivery on custom screen printing orders in the USA. You don’t have to worry about waiting for your Custom Apparel. In just 15 to 20 business days, you’ll have custom screen printed apparel ready to go!
  • Low Minimum Order Quantity:  Most printing companies will ask for a minimum order that can be quite high. But at Scrappy Apparel, we understand that businesses don’t always need to order in bulk. That’s why we offer custom screen printing services with a low minimum of just 50 pieces!
  • We Guarantee Satisfaction: At Scrappy Apparel, we want you to be happy with your custom apparel. Our Brand Building Process (BBP) allows you to review pre-production layouts before we manufacture your apparel. That way, you’ll know exactly what you’re getting before your order arrives at your doorstep.
  • Competitive Prices: Custom screen printing doesn’t have to be expensive. We keep our prices competitive so that you can get the custom apparel you need without breaking the bank.

Scrappy Apparel is your go-to source for your custom screen printing and custom apparel needs. With fast delivery, a low minimum order quantity, and competitive prices, we make custom apparel accessible to everyone.


What Other Benefits Come With Scrappy?

When you choose Scrappy Apparel, you get more than just custom screen printing. We also offer a range of services to make your custom apparel experience hassle-free.

  • Get Your Quote In 24 Hours! Scrappy Apparel offers fast quotes. Simply fill out our easy-to-use form and we will get back to you within 24 business hours with an accurate quote.
  • Private Labeling Is Our Specialty: Scrappy Apparel offers private labeling services. So, you can make sure your custom apparel looks professional and is easy to identify.
  • Your Custom Screen Print Shirts Will Arrive Retail-Ready: Scrappy Apparel will make sure your custom apparel comes folded and polybagged, so it is ready to sell!
  • Plenty Of Screen Printing Styles: Scrappy Apparel offers a variety of garments for custom screen printing, so you can choose the one that best fits your needs. We recommend choosing garments based on seasons and current trends.

Scrappy Apparel is your one-stop shop for all your custom screen printing needs. Our team of professionals will help you manufacture high-quality custom apparel that looks great, feels comfortable, and meets your budget.

Contact Scrappy Apparel today to get started on your screen printing journey!

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viral clothing brands

Viral Clothing Brands and How They Became Famous on Social Media

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Social media has changed the world as we know it. Whether you’re a fan of it or not, we must adapt our businesses to the constantly changing digital landscape to stay ahead of our competitors.

Apparel brands are no exception, especially if your target market consists of the social-savvy younger generations.

But how do some apparel brands make it big with social media? Well, a lot of them craft social media campaigns with viral potential. It takes a combination of creativity, relevance, timing, and luck to achieve viral success. It’s like the perfect storm—but instead of torrential rain and strong winds, you need the ideal mix of content, strategy, and an audience primed to share.

It’s a tall order for sure—but not impossible. So, we’re here to break some tips down for you.


viral social media campaigns

What Do Most Viral Social Media Campaigns Have in Common?

Sure, going viral often requires a little bit of luck. However, there are some components of a successful social media campaign that are within your control.

Let’s take a look at a few important factors:

Relevance

The most important component of any viral campaign is relevance. Your content must be timely and relevant to the current cultural landscape if you want it to catch on with your target market. If you’re selling a new fashion line, for example, figure out what trends are dominating the conversation in your industry right now and build on that.

Authenticity

It’s also important to be authentic rather than cheesy or salesy with your content. If users feel like they’re being sold to, they’ll quickly click away. Remember: you want them to engage and share, not run away.

Creativity

Your audience is constantly bombarded with ads. To stand out, you need to be creative and eye-catching with your visuals and messaging. Get creative with your content ideas, don’t just copy the competition—remember, no one wants the same thing twice!

Timing

Timing is key when it comes to going viral on social media. You want to post while your audience is most active and the news cycle is buzzing about your topic. That way, you can capitalize on the hype and gain a lot of attention quickly.


content is king

Content is King!

Want to know which type of content has viral potential? Here are a few pointers:

Videos

Video content performs incredibly well on social media—it gets shared more often than other types of content and captures viewers’ attention better. Try creating behind-the-scenes videos or fashion collection videos to gain more interest in your products.

Influencer Content

Partnering with influencers can be a great way to get your brand out there on social media. Look for influencers who fit the look and feel of your brand, that have an engaged following, and whose audience is part of your target market. That way, you can get the most out of your partnership.

Interactive Content

Come up with creative ideas for content that will pique viewers’ interests and inspire them to share. You could create polls, quizzes, or ‘spot the difference’ posts—just make sure it ties in with your brand message and is creative enough to capture your audience’s attention.

Social Media Ads

Finally, don’t forget about social media ads. They can be a great way to get your products out there and build an engaged audience quickly. Create ads that are eye-catching and that cater specifically to your target market for the best results.


products

How to Prime Your Products to Go Viral

Here’s the thing—even if you have great marketing, content, and timing, you still need products your customers will love. Here are factors that can help make sure your products stand out:

Memorable Designs

Your product should have a unique design that stands out from the competition. It’s important to create designs that are eye-catching and memorable, as this will give customers an incentive to share your products with others.

Quality Materials

In addition to having great designs, you should also make sure your products are made with quality materials that will stand the test of time. Customers want to know their purchases will last, so put extra effort into selecting and sourcing the best raw materials. (P.S. If you don’t want to do that, don’t sweat it—at Scrappy Apparel, we do all the work to source the highest quality materials for you.)

Unique Features

Your product should also have unique features that make it stand out from the competition. Focus on creating something that has never been seen before—this will get people talking and increase your chances of going viral. Our cut-and-sew and specialty screen printing services can help you create one-of-a-kind products no one has ever seen before.


Examples of Brands That Went Viral on Social Media

Sometimes, the best way to get inspiration is to look at other successful brands. Here are a few examples of brands that are killing the social media game:

gymshark

Gymshark

Gymshark is a British fitness apparel brand that clearly knows its target market well. Instead of posting promotional content, the brand focuses on sharing funny gym videos. Hilarious videos are highly shareable, which is why Gymshark has been able to attract millions of followers. Social media is a top-of-funnel marketing tool for them, and it seems to be paying off!

crocs

Source:@chelseysanchez1 on TikTok

Crocs

Think you left Crocs in the early 2000s? Think again! The brand has been able to stay relevant through celebrity collaborations. For example, Post Malone and Bad Bunny have both collaborated with Crocs on limited-edition collections. These collaborations sparked a ton of interest and got people talking—and buying!

Additionally, Crocs launched the #ThousandDollarCrocs challenge in 2019, where they invited people to create the most outrageous designs. This encouraged followers to get creative and express their personality by showing what their $1,000 Crocs would look like. The campaign boosted the brand’s engagement and also increased sales.

boohoo

Boohoo

Boohoo is a fashion e-commerce brand that knows how to make effective use of sponsored influencer posts. By partnering up with popular influencers, Boohoo is able to share its products with a larger audience. Additionally, the influencers’ followers trust their recommendations, so it makes customers more likely to purchase.

Boohoo has also seen a lot of success with its social media contests, where followers can win free clothes just by tagging friends. This helps increase engagement and brand awareness.


How Scrappy Apparel Can Help Your Brand Become a Viral Sensation

So, how does Scrappy Apparel fit into this viral equation? Well, in order to go viral, you must have top-tier products first. We can definitely help you with that.

We offer a variety of custom apparel services to help you manufacture the products of your dreams. Whether you need screen printing, sublimation, and/or cut and sew services, we have you covered. We source materials, develop garment patterns, and do basically all the hard work for you so you can focus on what you do best: creating products that are sure to go viral!

Let’s Get This Show on the Road!

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why choose scrappy apparel

Why Choose Scrappy Apparel as Your T-Shirt Printing Company?

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So, we heard you’re looking around for a t-shirt printing company. Don’t ask us how we heard, we have connections. The problem, however, is that you just don’t know which one is the right choice. With so many options in the world, how can you decide which t-shirt printing company is right for you?

We can’t speak for others, but we’re here to defend our honor. Scrappy Apparel is the top t-shirt printing company, and today we’re going to tell you why. We don’t want you to choose us because of our amazing personality. We want to show you all the benefits we can offer you when you work with us as your custom apparel manufacturer.

Let’s Start From the Beginning…

First, we want to share a little bit of history.

It all started with two guys and a shared love for soccer. Grant Kevins and Chris Berena played college soccer together at West Virginia University and developed a friendship that would span even after graduation.

After Chris and Grant graduated college, they were dropped into the corporate world, quickly learning it wasn’t what they were meant to do in life. The best friends put their minds together and became business partners with the inception of Scrappy Apparel.

Why does our history matter to you, you may be asking? Besides the sentimental story, the resilience and hard work that Chris and Grant put into the growth of Scrappy is what we want to share.

From the start of the company, Grant and Chris have invested their blood, sweat, and tears into its success. Their relentless dedication to quality and customer service greatly influences Scrappy Apparel’s company culture today. Those values remain strong throughout the organization.

What Makes Us Stand Out?

So, besides our heartwarming history, what makes us different from the rest? What qualities do we have that make us the right t-shirt printing company for you?

Our Amazing Customer Service

When you work with us, you’ll never feel like you’re in the dark.

Customers come to us looking for custom apparel. We deliver the high-quality products they’re looking for, but we also seek to develop long-term relationships with the brands we work with.

We dive into everyone’s wants and needs, and we do everything in our Scrappy power to make sure we meet every single one of them. We also make sure to provide open communication throughout the ordering process in case of any questions or concerns. (More on that later!)

Luxury-Level Materials

Excellent customer service isn’t the only thing we offer as the best t-shirt printing company out there. We let our products speak for themselves. At Scrappy, we make sure we’ve got the best of the best materials to ensure absolute perfection in the products we manufacture.

You may be asking, “Why would I choose Scrappy when there are other options out there?”

The answer is simple. We make sure every material we source is of the highest quality. That means our fabrics, inks… you name it!

We are so confident in our materials that we can guarantee you’ll end up with a vibrant, durable print on every garment.

A Variety of Products and Services To Choose From

We also like to give customers options when it comes to custom apparel. We know everyone has a different taste, so why not provide them with an array of products and services to choose from?

At Scrappy, our core services include:

Let’s take a closer look at each one:

Retail Ready Screen Printing

This service involves customizing garments with your design using ink and screens. We provide a selection of water-based, discharge, and plastisol inks for you to choose from. Whether you’re looking for a basic t-shirt or a hoodie, we have you covered with our screen printing services.

All Over Sublimation Printing

Our sublimation printing process transfers dye into the fabric instead of printing it onto the fabric. This process allows for bright and vibrant graphics that will last a long time. Sublimation has a relatively low MOQ and works best on polyester garments, so those are two factors to keep in mind when you decide on the right printing process for your project.

Custom Embroidery

We offer a custom embroidery service, which involves stitching your design into garments of your choice. It’s perfect for those looking to add an extra bit of character to their apparel. We offer top-tier embroidery services with an array of thread colors for you to choose from.

Cut-and-Sew Hats

We have the best custom hat program in the world. Our cut-and-sew hats are made from scratch, allowing you to create a unique design and craft the perfect hat for your company or brand. We also offer custom embroidery for our hats, so you can be sure your design will stand out.

In addition to our core services, we offer private labeling and cut-and-sew programs for brands that are serious about scaling. Here’s some more info on both:

Private Labeling

If you’re looking to create your own branded clothing line, our private labeling program is perfect for you. We go the extra mile to add branded tags and carefully wrap and pack each order, so your garments will be retail-ready when they arrive. Private labeling is a great way to take your brand to the next level and take true ownership of your custom apparel.

Cut-and-Sew Programs

With our cut-and-sew program, we strive to simplify the custom apparel manufacturing process for our partners. Our cut-and-sew programs offer an even more comprehensive approach to designing and creating custom apparel. We can help with everything from pattern making to material sourcing to production, so you can have all the pieces of the puzzle in one place. We’ll work with you every step of the way to make sure your custom apparel is exactly what you’re looking for.

So, what really makes Scrappy Apparel’s services different? You can think of us as your own custom apparel department. Our fast customer support will make it seem like our team is in-house. You’ll have all the resources you need to grow your apparel brand at your fingertips.

We’ve done all the legwork for you to source the best materials, improve our printing methods, and more. All you have to do is focus on what you do best—running your business.

Fully Online Solution With the Ability to Scale

Unlike local print shops, Scrappy Apparel is a 100% online custom apparel solution. You can place your order, review your pre-production layouts, and communicate with our team all from the convenience of your own home or office.

As we grew our organization, we realized there was a gap in the custom apparel market that needed to be filled. There wasn’t a company that provided both personalized support and the convenience of online ordering.

Over the years, we have developed a wealth of resources to offer our partners. Even if your brand scales up massively, you’ll never outgrow us. Whether you need hundreds or thousands of shirts, we will manufacture them quickly so you can keep selling them.

We developed our solution to make the custom apparel experience hassle-free for our customers—and we think you’ll love it, too.

Free Resources to Help You With Your Project

We are proud of our resource portal.

From 3D apparel templates to in-depth guides, we’ve taken the guesswork out of designing and ordering custom apparel. Our resource portal contains free downloads that will help make your project easier, faster, and more cost-effective.

These resources are available to everyone, so even if you’re not ready to place an order with us, you can still get the information you need to make an informed decision.

Here are just a few of the resources we currently offer:

…and much more!

Transparent and Fast Turnaround Times

We pride ourselves on our quick turnaround times and transparent communication. That’s why we make sure our customers are informed at all times and that they can trust that their projects will be completed on schedule.

It’s our priority to make sure that we meet our deadlines so we can maintain customer satisfaction and the relationships we’ve built with our partners.

You can rely on us to provide accurate turnaround times and deliver your order to your doorstep on time, every single time.

Our Brand Building Process (BBP)

The BBP is the hallmark of our services. It’s the step-by-step process we use to turn your designs into apparel that you will be proud of. We work with you every step of the way to ensure each garment is exactly what you envisioned.

Our streamlined process takes the stress off you, so you can focus on innovating and creating the best designs possible. Here’s a closer look at how it works:

Here’s how it works:

get your free quote

Get Your Quote

Once you submit your project through our “Get Your Quote” process, you will receive a detailed estimate within 24 business hours.

connect with scrappy sales rep

Connect with your Scrappy Sales Rep

Once you receive your quote, you will be connected to a Scrappy sales rep to finalize your project details.

pre-production layouts

Approve Your Pre-Production Layout(s)

After payment, you will receive pre-production layouts to confirm your print size, location, private labeling, etc.

sit and relax

Sit Back And Relax

After approval, your order will be scheduled for production. Ground shipping is FREE to your doorstep… early, on time, never late!

Need More Reasons to Choose Us?

At the end of the day, we aren’t looking for customers—we’re looking for partners. We want to help you build your brand by providing garments and services that will exceed all expectations. We’re committed to providing the tools and resources you need to propel your brand to success.

If you’re not familiar with us and you feel hesitant because you’ve been burned by another company in the past, we understand. We’ve been there, too. That’s why we go the extra mile to make sure everything is perfect before it gets to you and your customers.

Our team at Scrappy Apparel is committed to being 100% transparent in everything we do. If you’re thinking about working with us but want to ask a few questions before you make a decision, we will be happy to speak with you. No pressure or sleazy sales tactics are involved—ever.

Here are a few ways to get more information on our products and services:

We’re confident that after you check out our website, read our reviews and speak with one of our team members, you will feel comfortable and confident in choosing Scrappy Apparel for your custom apparel needs. We look forward to working with you!

Ready to Choose Scrappy Apparel as Your Manufacturing Partner?

Click the button below to begin your project:

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make your apparel brand stand out

Practical Tips to Make Your Apparel Brand Stand Out

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These days, it’s not enough to have a great product. Don’t get us wrong—product quality is a critical factor that will make or break your success.

However, you also need to have a stellar brand if you want to stand out in a crowded market. Branding tells current and potential customers what to expect from your company. Your brand answers the question, “Why should I buy from this company?”

Your brand might seem impressive to you right now, and we don’t doubt that. But once you take a step back and compare it to hundreds of other apparel brands, you’ll start to understand why standing out is a pretty important factor.

So, how can you make your apparel brand stand out against the competition? That, ladies and gentlemen, is the big question. However, you’re in luck because we have an even bigger answer.

We’re going to give you some tips on how to take your apparel brand to the next level so it can become an industry superstar. Trust us—we have experience with that. *wink wink*


a strong brandHow to Develop a Strong Brand

Before we talk about how to make your brand shine brighter than the rest, let’s start with some basics you should know.

Find Your Niche.

As you know, there are already plenty of generic brands out there selling… well, generic products. To stand out, you need to focus on a specific niche.

There are a few ways to go about finding your niche. First, you can look at the type of clothing you want to sell. Are you selling t-shirts, polos, or something in between?

Once you’ve decided on the kind of clothing you want to sell, you can start to narrow down your target market.

Who are you selling to?
Men, women, children?
What age group are they in?
What lifestyle do they lead?

By answering these questions, you’ll start to get a better idea of who your target market is and what they’re looking for in an apparel brand.

Once you’ve found your niche, it’s essential to stay true to it. Don’t try to be everything to everyone. It’s important to focus on your clear strengths and build a brand that appeals to your target market.

Develop a Solid Visual Identity.

When it comes to apparel, first impressions are everything. A strong visual identity can help your brand make a lasting impression on potential customers.

Your visual identity is the overall look and feel of your brand, including your logo, color scheme, typography, and more. It should be cohesive and consistent across all of your marketing materials, from your website to your business cards.

Developing a strong visual identity is important for any business, but it’s especially crucial for apparel brands. That’s because the fashion industry is one of the most competitive industries ever. Like in the world. There are thousands of brands vying for attention, so it’s important to make sure yours can compete with the players in your niche.


Create Engaging Content.

There’s no question that creating engaging content is essential for any apparel brand. After all, in a world where everyone is competing for attention, you need to give your target audience a reason to pay attention to you. And what better way to do that than by creating content that’s truly captivating?

Of course, the challenge lies in actually crafting this type of content. It’s not enough to regurgitate the same old information in a new way. You need to find a way to really capture your audience’s attention and hold it.

Here are a few tips to help you get started:

  1. Be interesting. This may seem like a no-brainer, but it’s a worthwhile reminder. If you want people to consume your content, you need to make sure it’s actually interesting. That means finding new and innovative ways to present your products, providing fresh perspectives, and generally just being engaging.
  2. Be useful. Remember that people are looking for information they can actually use. Don’t forget to make your content valuable. Provide your audience with tips, tricks, and advice that would be useful in their everyday lives.
  3. Speak directly to your target market. The key is to keep your messaging targeted specifically to them so they feel “seen” by your brand. When a customer feels like a brand understands them, they will be more likely to remain loyal to that company.

Focus on Customer Service.

Finally, don’t forget about the importance of customer service. In today’s world, people are used to getting what they want, when they want it.

Satisfied customers are more likely to buy from you again and recommend you to their friends. Good customer service can also help you build a strong relationship with your customers, which is essential for any brand.


Make Your Products the Stars of the Show

Now that we’ve got some basics out of the way, let’s dive into some product-specific tips that can make your customers remember your brand forever.

Work with Expert Manufacturers

There’s no question that manufacturing is a critical part of any apparel brand’s success. The manufacturer you choose can mean the difference between success and failure.

The right manufacturer will have the necessary experience and expertise to help you produce high-quality products that meet your specifications. They’ll also be able to provide guidance and support throughout the manufacturing process, ensuring that your products are made to the highest standards.

At Scrappy Apparel, we handpick our fabrics, inks, and garment patterns so our customers are always getting the best of the best.

specialty screen printing

Try Specialty Screen Printing

With this printing method, you can create unique designs that will really make your clothes pop. Plus, it’s a great way to add some personality to your brand.

When you work with Scrappy Apparel, you can choose from a variety of specialty screen printing options, such as:

  • Puff
  • Reflective printing
  • Liquid gold and silver inks
  • Glow in the dark inks
  • Burnout
  • Foil printing

Invest in Private Labeling

Our private labeling program gives you true ownership of your custom apparel. For just a little extra per garment, you can have your brand’s name printed on the neck label and hang tag.

Private labeling your products shows your customers just how legit your brand is. You can charge more for your apparel, and you’ll have more of a competitive edge in the marketplace. If you need help, our team offers neck label design services and other resources to make the magic happen.


Ready to Take The First Step?

Scrappy Apparel can help you check everything off this list. With many products and services to choose from, we will help you make the best decisions for your brand.

If you need another reason to work with Scrappy Apparel, know that we are more than just an apparel manufacturer. We are true partners who care about your success. We will help you scale your brand to infinity and beyond.

Let’s Take Your Brand to the Next Level!

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t-shirt printing online

10 Things You Should Know About T-Shirt Printing Online

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Local print shops have been around for decades. They are a great option if you need just a few shirts or if you need them quickly.

The digital revolution impacted nearly every industry, and the t-shirt printing market was no exception. Today, t-shirt printing online is a viable option for brands that want to manufacture custom apparel to sell, give to their employees, or use for marketing purposes.

At Scrappy Apparel, we are proud to be a 100% online apparel manufacturing solution. That means you can order your custom t-shirts from the comfort of your own home or office.

Like any method, online apparel printing has its pros and cons. Today, we’re going to share 10 things you should know about t-shirt printing online and how it compares to the capabilities of a local print shop.

1. Online Custom Apparel Solutions Offer Convenience Like Never Before

Thanks to technology, you can order your t-shirts from your desk, couch, or even while you’re on the go. You no longer have to take time out of your day to drive to a local print shop and hope that they can accommodate your order.

Now, we have to commend local print shops for the personalized service they can offer their customers. There are certain situations in which a face-to-face conversation is preferable. But if you’re looking for convenience, an online t-shirt printing company is the way to go.

P.S. We’d also like to mention that the custom apparel experts on our team are available to answer your questions via phone or email. We’re available Monday through Friday 10:00am- 5:00pm to answer general questions.

Here’s how to get in touch with us:

When you choose Scrappy Apparel, you’ll get the same personalized service you’d get from the print shop down the street. Our team will answer all your questions and guide you through the ordering process from start to finish.

2. You Have Complete Flexibility With Online T-Shirt Printing

With an online t-shirt printing company, you can place your order from anywhere in the world. Whether you’re in New York or Los Angeles, you can get high-quality custom apparel without leaving your desk. All you need is an internet connection.

At Scrappy Apparel, we serve all kinds of brands. Some of our partners have warehouses in locations that aren’t close to where they live. Since they work with us, they can get their garments delivered to their warehouses without any hassle.

If you’re in the USA and need custom apparel, we guarantee more flexibility than any local print shop.

3. Online T-Shirt Manufacturers Give You More Options For Printing Techniques

When you visit a local print shop, they may only offer one method of printing. That isn’t true of all shops, of course. However, you can’t compare the capabilities of a local print shop to an established online apparel printing company.

For example, we have partnerships with factories around the world that allow us to offer a variety of printing methods. We vet our partners to ensure they have incredible quality standards and cutting-edge equipment in their facilities.

When we founded Scrappy Apparel, our owners pressed each shirt one by one. We respect the hustle of local print shops because we remember the days when we were just starting out. But as our company grew, we quickly realized that we needed to scale our production capabilities to meet customer demand.

Today, we can handle large-scale orders with ease thanks to our state-of-the-art printing machines. We are proud to offer a range of printing methods, including:

We also have private labeling and additional cut-and-sew capabilities, which means we can create custom apparel from scratch.

Not sure which printing method is best for your project? Our team can help you choose the perfect solution based on your goals.

4. T-Shirt Printing Companies Offer A Wider Range of Apparel

When you walk into a local print shop, they may specialize in t-shirts. That’s great if all you need is a small batch of custom shirts. But what if you want to branch out and explore other garments?

An online t-shirt printing company gives you the ability to order a wider range of apparel, including:

  • Tank tops
  • Short-sleeved t-shirts
  • Long-sleeved t-shirts
  • Polos
  • Hoodies
  • Sweatshirts

…and more!

Online t-shirt printing companies also offer a better selection of fabrics. For example, Scrappy Apparel offers screen printing on the softest cotton in the world, Pima cotton.

Materials will make or break your custom apparel. After all, what’s the point of ordering t-shirts in bulk if they’re going to be scratchy and uncomfortable? With a reputable online t-shirt printing partner, you can rest assured that you’re ordering high-quality garments made with the best materials.

We recommend ordering samples from a few different online t-shirt printing companies before you make a decision. That way, you can compare the quality of the garments side by side.

5. Online T-Shirt Printing is More Scalable

If you’re working with a local print shop, they may not be able to accommodate a large order. That’s understandable since they have physical limitations in their production process.

Online t-shirt printing companies don’t have the same constraints because they can rely on resources from around the world. That’s why it’s easier to scale your order when you’re working with a custom apparel partner like Scrappy Apparel.

We can manufacture thousands of garments quickly. And if you need more than that, we can scale up even further. We have the capability to fulfill colossal orders while still maintaining our high quality standards.

Of course, we understand that not every customer needs thousands of t-shirts. But if you have an apparel brand that you want to scale to infinity and beyond, we can help you make that happen.

Please note: we do have minimum order quantities (MOQs) for each of our services. Sublimation printing has a lower MOQ than screen printing, so keep that in mind when planning your project.

If you have any questions about which printing technique is best for your needs, reach out to our team and we’ll be happy to help.

6. T-Shirt Printing Online Can Be More Affordable

Local print shops have many expenses, such as rent, utilities, and labor. These expenses are often passed down to the customer in the form of higher prices.

Online t-shirt printing companies have overhead costs, too. However, the difference is that online solutions can scale up or down much more easily than local print shops. This scalability leads to more affordable prices for the customer.

At Scrappy Apparel, we’re proud to offer some of the most competitive prices in the industry. We understand that every penny counts when you’re starting a t-shirt business. That’s why we offer price breaks for higher quantities of garments.

7. Online T-Shirt Printing Companies Often Have More Accurate Turnaround Times

While local print shops are more likely to struggle with bandwidth, online t-shirt printing companies have the luxury of relying on multiple resources to produce garments.

This gives them more control over their production process and ultimately leads to shorter turnaround times.

At Scrappy Apparel, we pride ourselves on our quick turnaround times. No more waiting 10 years for your order to arrive. And we always ship for free to your doorstep, so you don’t have to worry about hidden fees.

We understand that when you’re starting a t-shirt business, time is of the essence. That’s why we do everything in our power to get your garments to you as soon as possible.

8. T-Shirt Printing Online Is More Efficient

Printing shirts locally can be a time-consuming process. (And we’re guessing you don’t have any time to waste!)

You have to find the right print shop, schedule a time to drop off your garments, and then wait for the finished product. Then, you might even have to visit the print shop again to pick up boxes of t-shirts when your order is ready.

When you choose an online t-shirt printing company like Scrappy Apparel, the process is much more streamlined. We make it easy to submit your design, select your garments, and get your order shipped right to your door.

9. An Online Solution Like Scrappy Apparel Operates as a True Manufacturing Partner

Local print shops are self-explanatory. They print t-shirts. (And some of them are amazing at it, too!)

But if you’re looking for a long-term manufacturing partner to help you grow your brand, an online solution is a better option.

Scrappy Apparel is a true manufacturing partner. We don’t just print your garments and call it a day. We work with you every step of the way to ensure that you’re happy with your order.

To ensure the satisfaction of our customers, we developed our proprietary Brand Building Process (BBP). The BBP is the process our Scrappy Sales Reps will guide you through after you request your quote.

Here’s how it works:

get your free quote

Get Your Quote

Once you submit your project through our “Get Your Quote” process, you will receive a detailed estimate within 24 business hours.

connect with scrappy sales rep

Connect with your Scrappy Sales Rep

Once you receive your quote, you will be connected to a Scrappy sales rep to finalize your project details.

pre-production layouts

Approve Your Pre-Production Layout(s)

After payment, you will receive pre-production layouts to confirm your print size, location, private labeling, etc.

sit and relax

Sit Back And Relax

After approval, your order will be scheduled for production. Ground shipping is FREE to your doorstep… early, on time, never late!

When you work with Scrappy Apparel, you’re collaborating with a company that cares about your success. We want to help you manufacture luxury-level garments that will delight your customers every time. We’ll do whatever it takes to make sure your apparel turns out perfect.

10. Online Solutions Offer More Design Options

Like we mentioned, online t-shirt printing companies have access to resources that local print shops do not. Therefore, customers that choose an online manufacturer will likely have more design and customization options for their apparel.

In addition to the core services we listed earlier, we can provide specialty screen printing services. Here are some of the options you have as our customer:

  • Foil printing
  • Liquid gold and silver inks
  • Glow in the dark inks
  • Puff printing
  • Reflective printing
  • Burnout printing

Custom apparel shouldn’t be cookie-cutter. It should be unique, just like your brand. When you work with Scrappy Apparel, we’ll help you create garments that will make your brand stand out from the rest.

It’s Time to Choose Scrappy Apparel as Your T-Shirt Manufacturing Partner!

Now that you know all about the benefits of t-shirt printing online, it’s time to take the next step and choose Scrappy Apparel as your manufacturing partner.

We’re confident you won’t find a better combination of quality, customer service, and price anywhere else. We’ll help you bring your vision to life when you work with us.

To get started, all you have to do is click the button below to request your free quote. We’ll review your design and get back to you with a price, the estimated delivery date, and all the details you’ll need to make a decision.

Ready to Begin Your Project?

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co-branded apparel partnerships

Why Co-Branded Apparel Partnerships Are So Successful

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Teamwork makes the dream work, especially when it comes to your apparel brand.

Want to reach a new audience while expanding your product offerings? You should consider launching a co-branded product line.

Co-branded apparel partnerships are a great way for businesses to come together and create something bigger and better than they could on their own.

A co-branded partnership is a business relationship in which two or more businesses work on a product launch or campaign together. The right partnership will provide powerful cross-selling opportunities for both brands.


Why Create a Co-Branded Partnership?

Co-branded partnerships can:

Help Your Brand Reach a New Audience

The numbers don’t lie. 71% of consumers say they like it when brands come together to offer a unique product. When two brands partner up, they can reach a whole new customer base.

For example, when Levi’s teamed up with Google to create a co-branded smart jacket, they tapped into a new audience of tech-savvy consumers.

levi's trucker jacket

Provide a Wider Range of Products

Customers love choices. When you team up with another brand, you can diversify your product offerings.

Help You Invest More Into Your Brand

Especially if you’re interested in tapping into a new market, a co-branded partnership can help you do that without breaking the bank. Usually, both brands invest in the research and development of the new products, so it can be a cost-effective way to grow your brand.


How to Create the Right Co-Branded Partnership

Here’s a quick rundown of how we would approach this opportunity:

1. Research Potential Partners

The first step is to brainstorm a list of potential partners. Consider companies that have a similar target audience, but complementary products.

Once you have a list, it’s time to do your research. Take a look at their social media presence, website traffic, and any other relevant metrics. You should also read any press they’ve gotten recently. This will help you get a sense of their brand and whether or not they would be a good fit.

2. Reach Out and Negotiate

Once you’ve chosen a potential partner, it’s time to reach out and start negotiations. This is where having a good relationship with the other brand’s decision-makers comes in handy.

Be sure to iron out all the details of the partnership before moving forward. This includes everything from the products you’ll be creating to the marketing budget.

You also want to make sure that both brands are equally represented and that there’s a clear benefit for both parties. Having a contract in place will help ensure that both brands are on the same page and that the partnership is a success.

3. Manufacture Your Products

The next step is to start manufacturing your products. Your team will need to get creative and come up with designs that represent both brands.

Be sure to consider the quality of the products you’re creating. After all, your customers will be wearing these products, so you want to make sure they’re made to last.

At Scrappy Apparel, quality is our middle name. We’ve been in the business of manufacturing luxury-level apparel for over 16 years, so we know a thing or two about what it takes to create products your customers will love.

We offer a variety of custom apparel services, including:

Since multiple brands are involved, co-branded partnerships often present a unique set of challenges. You don’t want to be worried about whether or not your products are being made to the highest standards.

That’s why working with an experienced apparel manufacturer is essential. When you choose us, you’ll work with a team of experts who will handle every step of the manufacturing process, from sourcing materials to the production of the apparel.

Since multiple brands are involved, co-branded partnerships often present a unique set of challenges. You don’t want to be worried about whether or not your products are being made to the highest standards.

That’s why working with an experienced apparel manufacturer is essential. When you choose us, you’ll work with a team of experts who will handle every step of the manufacturing process, from sourcing materials to the production of the apparel.

4. Launch Your Products!

Once your products are ready to go, it’s time to launch them to the public. This is where your marketing skills will come in handy.

You’ll need to create a marketing campaign that will get people excited about your products. Be sure to promote the unique aspects of the partnership and why customers should be interested in the products you’ve created.

You’ll also want to make sure you’re using the right marketing channels. Social media, email marketing, and paid advertising are all great ways to get the word out about your products.

Finally, you want to set key performance indicators (KPIs) and track your progress. This will help you see how successful the launch is and make necessary adjustments along the way.


Examples of Co-Branded Apparel Partnerships

Now that you know the basics of how to create a co-branded apparel partnership, let’s take a look at some examples.

nike supreme

1. Nike x Supreme

Nike and Supreme launched a fall collection of jackets, jerseys, sweatshirts, pants, duffle bags, and sunglasses. Nike is known for its high-quality athletic apparel, while Supreme is known for its streetwear style. The products are designed to represent both brands, and we think they did a great job.

adidas by stella mccartney

2. Adidas x Stella McCartney

Adidas and Stella McCartney joined forces to create a line of sportswear that uses sustainable materials, including recycled polyester and recycled nylon. The collection includes leggings, jackets, and more.

3. Versace and H&M

This one is a bit of a throwback, but we think it’s still worth mentioning. In 2011, luxury fashion brand Versace partnered with H&M to create a line of apparel and accessories. The purpose of the collaboration was to introduce Versace to a new market and elevate H&M ‘s image. This collab turned an unlikely duo into powerhouse partners.


We’ll Fuel Your Co-Branded Partnership With Luxury-Level Apparel!

If you’re looking for a manufacturing partner to help you create high-quality products for your co-branded apparel partnership, look no further than Scrappy Apparel.

We are a 100% online custom apparel solution that will ship your order to your doorstep for free. We fold and polybag each order before shipping it out to ensure each garment is retail-ready.

Our team of experts will work with you to ensure your products are exactly what you want them to be. You can count on us to delight your customers every time!

Ready To Begin Your Project?

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cut and sew sublimation

Why Use a Cut and Sew Process for Sublimation T-Shirt Printing?

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“Sublimation” is a fancy word for a printing process that turns solid inks into gas, which then bonds to the fabric of your shirt. If that sounds complicated, that’s because it is. But the end result is a beautiful full-color print that will last for ages.

Sublimation isn’t as easy as 1-2-3. It’s a complex process that requires specialized equipment and training. Many custom apparel companies will use sublimation on wholesale blanks, but this is not the ideal way to produce sublimated garments.

Instead, we like to use a cut and sew process that ensures each print is flawless and that the garment is of higher quality.

Let’s talk about what these processes entail so you can fully understand the benefits of cut and sew sublimation.


What is Sublimation T-Shirt Printing?

Sublimation is a printing process that uses heat-activated dyes to print designs onto fabric. It’s an excellent way to produce full-color, full-coverage prints on apparel.

The sublimation process begins with a white or light-colored garment. Your manufacturer will take your design and apply the ink to the fabric. The ink turns into a gas when it’s heated, which allows it to penetrate the fibers of the fabric. As the ink cools, it solidifies and becomes embedded within the fabric.

This printing method differs from traditional screen printing, where the ink sits on top of the fabric instead of becoming part of it. As a result, the design can crack, fade, or peel over time. Sublimation printing ensures that your design will be long-lasting.


sublimation printingBenefits of All Over Sublimation Printing

So, what’s so special about sublimation anyway? Well, this printing process has unique benefits that make it an attractive option for many custom apparel projects.

Here are a few of the reasons why you may want to choose sublimation printing for your project:

Sublimation Can Produce Full Color, High-Resolution Prints

While screen printing is best for designs with only a few colors, you can print as many colors as you want with sublimation. If you want your design to really pop, sublimation is a phenomenal printing method to choose. The quality is excellent, and you can print photorealistic images onto your garments.

Sublimation is Ideal for Full Coverage Prints

Another advantage of sublimation is that it can be used to print all over a garment. With traditional printing methods, it’s difficult to print over seams and hems. But with sublimation, the ink penetrates the fabric’s fibers, so you can print over any area of the garment.

Sublimation Stands the Test of Time

It scores 10/10 for durability. Your finished garment will look vibrant for years to come.


Limitations of Sublimation Printing

While sublimation printing offers a lot of benefits, there are also a few drawbacks that you should be aware of before you choose this printing method.

Here are a few of the potential limitations of sublimation printing:

It Can Only Be Used on Certain Fabrics

Sublimation works best on polyester. The process does not work well on cotton, so sublimation is not the right option if you definitely want to print on a cotton garment.

The Process Doesn’t Work Well on Dark-Colored Garments

Sublimation also doesn’t work well on dark-colored garments. The prints tend to be less vibrant on dark fabrics because the ink doesn’t show up as well. Screen printing would be a better option if you need to print on a dark garment.

You Need to Work With an Expert Manufacturer

It’s crucial to work with a manufacturer that has experience with sublimation. Otherwise, you may not be satisfied with the final product.

If you’re considering sublimation printing for your next project, keep these benefits and limitations in mind. This printing method will produce stellar prints when executed correctly.

(If you have questions about what will work best for your project, you are welcome to speak with our team!)


Why the Cut and Sew Process Works Well With Sublimation

The cut and sew process is exactly what it sounds like. It’s a manufacturing method where the fabric is dyed and then cut and sewn into the final garment.

The cut and sew process is often used for garments that are too complex to be dyed in one piece. It’s also a good choice for garments that need to be printed all over, such as t-shirts.

The cut and sew process has a few advantages that make it a great option for sublimation printing.

Your Garment Will Look Perfect

Cut and sew sublimation allows for a much more precise print, as there is no risk of the design being distorted when the garment is assembled.

Without the cut and sew process, sublimation can result in a blurry or inconsistent print. This is because the design is printed on the garment after it has been assembled, which can cause the fabric to stretch and distort the print.

Especially if you DIY your custom apparel or work with a partner that isn’t as experienced with sublimation, you may also notice white creases or inconsistent patches on the finished garment after sublimating it. The cut and sew process helps to avoid these issues, as the fabric is cut before it is sewn into the garment. This ensures that your print will be flawless, regardless of the size or shape of the garment.

The Garment Will Be of Higher Quality

The cut and sew process also results in a higher quality garment overall. This is because the garment is made from start to finish with care and attention to detail.

Here are a few ways the cut and sew process improves garment quality:

Durability

When you order a custom garment that has been cut and sewn, you can be sure that it was made with care and that it will last for many years to come. Each seam is sewn with precision, and the fabric is cut specifically for your garment. This results in a much higher quality garment than one that was simply printed on a blank.

Aesthetics

The cut and sew process results in a more polished look. This is because each garment is made to your specifications, and there is less risk of inconsistencies in the print or fabric.

Uniqueness

Another advantage of the cut and sew process is that it allows you to create a completely unique garment. Instead of choosing from a limited selection of pre-made garments, you can work with a manufacturer to create a one-of-a-kind piece that will be the star of the show.


What Does Cut and Sew Sublimation Mean For Your Brand?

Your product is the core of your business. By investing in the cut and sew process, you’re investing in your brand’s future.

If you’re serious about making your apparel brand a household name, it’s time to consider cut and sew sublimation printing. It can help you create high-quality, unique garments that will make your brand stand out from the competition.

Here’s why you should say YES to cut and sew sublimation for your next custom apparel project:

You Can Charge More for Cut and Sew Garments

Because the cut and sew process results in a higher quality garment, you can charge more for your products. Your customers will be happy to pay a little extra for a garment that is well-made and looks great.

Charging more for your apparel now will help you reinvest in your business and create even better products down the line.

You’ll Have More Satisfied Customers

The apparel industry is competitive, so it’s crucial to prioritize customer satisfaction. Cut and sew sublimation will help you do just that.

Your customers will be impressed with your garments’ quality and the high detail level in your designs. As a result, they’ll be more likely to purchase from you again in the future and recommend your brand to their friends.

Your Brand Will Be More Unique

With the cut and sew process, you can create truly unique garments that no one else will have. This helps you stand out from the competition and build a strong brand identity.

For example, you could customize your garment with:

  • Varying panel sizes and shapes
  • Unique sleeve styles
  • Pockets, zippers, or other embellishments

The most famous brands in the world are known for their unique style, and you can achieve the same level of success by incorporating the cut and sew process into your sublimation apparel.

You Can Create a Cohesive Brand Image

If you want to create a cohesive brand image, the cut and sew process is essential. By working with a professional manufacturer, you can ensure that your garments are all of the same high quality and match your brand’s aesthetic.

This is important because it helps you develop an identity for your brand. When customers see your products, they should be able to recognize them as yours instantly.

You’ll Have More Control Over Your Products

When you work with a manufacturer on a cut and sew sublimation project, you’ll have more control over the final product. This means you can ensure that your garments are exactly what you want them to be, and you won’t have to settle for less.


sublimation

Our Sublimation Experts at Scrappy Apparel Are Ready to Help!

Scrappy Apparel offers a comprehensive custom apparel manufacturing solution. We source top-of-the-line fabrics, inks, and other materials to produce luxury-level garments for our customers.

We have a team of highly skilled sublimation experts who can bring your vision to life, and we have relationships with some of the best sewing contractors in the world.

When you invest in cut and sew apparel, you want to make sure you have the right manufacturing partner to bring your vision to life. With Scrappy Apparel, you can rest assured that your garments will meet all your expectations.

Our team consists of professionals who genuinely care about your brand and the quality of your garments. We’ve been in the apparel business for over 16 years. We know what it takes to produce garments that will help you build your brand.

We know your to-do list is a mile long, so we’ll handle every step of the manufacturing process for you. All you need to do is send us your design, and we’ll take it from there!

Our Brand Building Process (BBP) is designed to take the pressure off you, but still involve you in all the important decision-making processes. For example, you’ll get to review detailed pre-production layouts before your order goes into production.

This way, you can be sure that your garments will be exactly as you imagined them. If you’re not happy with something, we’ll make changes until you are. After you give us the green light to begin production, we’ll manufacture your order and ship it to your doorstep for free!

Check Out Our Work!

View our portfolio to see some of our previous work and get inspired for your own project!

We’ve worked with some of the biggest brands in the world, and we’re confident that we can help you take yours to infinity and beyond.

Want to feel the quality of our garments yourself? Order samples to experience the Scrappy Apparel difference. We think you’ll be sold as soon as your fingers graze the fabric.

What to Expect When You Work With Scrappy Apparel

  • A streamlined manufacturing process
  • Retail-soft garments that exceed your standards
  • Competitive rates with price breaks for higher quantity orders
  • An experienced and knowledgeable team
  • A hassle-free experience from start to finish!
  • Free shipping to the USA

You can expect nothing less than the best when you partner with Scrappy Apparel. Get a free estimate for our cut and sew sublimation services:

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fall aesthetics

Fall Aesthetics Your Brand Should Use This Season

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Want to know what’s on our minds? Pumpkin spice lattes, cozy fires, Thanksgiving… and seasonal strategies.

If you’re like most businesses, you’re already planning your holiday promotions and preparing your inventory for the influx of customers. But there’s another way to take your apparel brand to the next level.

Implementing fall aesthetics and themes into your products and marketing tactics this season will give you that extra boost you need.


What is Seasonality?

First things first, let’s discuss seasonality. In the apparel business, seasonality is the variation in want and need for a product over a year. Therefore, companies need to understand seasonality to plan ahead and ensure they have the right products available at the optimal time.

A few factors can cause seasonality, such as weather patterns, holidays, and cultural events. For example, the demand for tank tops is higher in the summer because people want to wear them during warm weather. On the other hand, the demand for hoodies is higher in the winter because people want to stay cozy.

To prepare for seasonal changes, apparel businesses need to forecast demand and plan their production and marketing strategy around these variations. You should also track trends, review your analytics from last year, and understand your customer base to make the best decisions for your brand.


How Does Seasonality Affect Aesthetics?

As the air starts to get colder and the leaves change color, people’s aesthetic preferences also begin to change. By developing products and marketing materials that reflect fall aesthetics, you can tap into this change and capture the attention of your target audience.

Tapping into seasonality can help your brand shine brighter than the competition. So whether you create a new design, implement a fall-themed marketing campaign, or both, you’ll be able to show your customers that you’re in tune with their changing needs and preferences.

Still trying to figure out where to start? We’ve got you covered. Keep reading to discover a few fall aesthetics to consider incorporating into your apparel brand this season.


fall elements

Fall Elements To Use

Fall is the perfect time to get creative with your product designs. There are so many excellent fall-themed images and designs to choose from, and you can make your brand stand out by incorporating them into your apparel.

Of course, we recommend planning your product strategy as farsightedly as possible. That way, you can take advantage of early bird promotions and avoid the last-minute rush that accompanies seasonal changes.


Colors Of The Season

When fall rolls around, people start to reach for earth tones and jewel tones instead of bright colors. This shift provides an excellent opportunity to showcase your creativity and experiment with different color schemes.

Here are a few popular colors to use in your fall designs:

  • Burgundy
  • Olive green
  • Navy blue
  • Mustard yellow
  • Pumpkin orange

Imagery Of The Season

This is the time of year when you’ll want to take advantage of all the fantastic fall imagery, from colorful leaves to cozy fireside scenes.

When it comes to custom apparel, there are endless possibilities for incorporating fall imagery into your designs. Here are just a few ideas to get you started:

  • Designs with leaves
  • Autumn-themed patterns
  • Pumpkin spice-themed designs
  • Halloween-inspired designs
  • Thanksgiving-themed designs

Marketing Campaigns For The Season

As the weather gets colder, people’s spending habits change. They start to focus on buying things that will help them get through the winter, such as warm clothing, holiday gifts, and home essentials.

You’ll need to update your marketing materials and adjust your strategy to make the most of this shift. Here are a few ideas to get you started:

  • Create a holiday gift guide: This is a great way to show people what products make perfect gifts for their loved ones.
  • Develop seasonal marketing materials: Showcase your “cooler weather” products in your advertising and social media posts.
  • Offer discounts and promotions: Encourage people to shop early by offering special discounts and promotions ahead of Black Friday.

Fall-Themed Promotions

Speaking of deals, here are some great ideas for promotions that will get people talking about your brand:

  • Run a 1-day “Early Black Friday” flash sale to create urgency.
  • Give away free t-shirts with autumn designs.
  • Offer discounts on hoodies and long-sleeved shirts.
  • Create a contest where customers can submit their own fall-themed designs for a chance to win a prize.

fall-themed social content

Fall-Themed Content For Social

As a custom apparel business, there are plenty of ways to incorporate fall themes into your content. Here are a few tricks to get you started:

  • Give your social media a fall makeover
  • Infuse your images with autumnal colors
  • Share season-specific content
  • Use trending holiday hashtags
  • Promote seasonal products

Are You Already Planning Your Product Strategy For 2023?

The new year is just around the corner, so it’s time to start planning your product strategy. You must start thinking about your 2023 collection to stay ahead of the competition.

The good news is that we can help. As a manufacturing and brand-building partner, here’s what our team at Scrappy Apparel can offer you:

  • A 100% online manufacturing solution
  • A streamlined, stress-free ordering process
  • Price breaks on bulk orders
  • Quick and accurate turnaround times
  • Free shipping to your doorstep
  • Private labeling capabilities
  • A variety of fabrics, inks, and printing techniques to choose from
  • Fast (and helpful) customer support

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