We’re in the middle of Fashion Week season. This month, the “Big 4” shows—New York, London, Milan, and Paris—are showcasing the newest styles for upcoming seasons.

With the hustle and bustle of Fashion Week season, it can be hard to stay on top of the latest trends—especially with all the new labels, collections, and fashion shows popping up every day.

As the owner of a clothing brand, trend forecasting is an essential part of your job. You don’t have to ride the wave of every trend on the face of the planet, but you should know what’s hot and what’s not in 2023. That way, you can decide which trends are beneficial to incorporate into your own apparel.

Fashion Week isn’t just for luxury fashion brands, either. Many smaller, up-and-coming labels often make their debut at Fashion Week and can inspire the next big trends.

We’re here to help you stay on top of the latest trends during Fashion Week season. Today, we’re going to cover:

  • The origin of the famous Fashion Weeks
  • How popular the Fashion Weeks really are
  • The best ways to stay up-to-date on the latest trends during Fashion Week season
  • The best way to manufacture fashion-forward apparel and sell it to your customers

This industry moves fast, so we won’t keep you waiting. Let’s dive in!


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How the Fashion Weeks Began

America’s first fashion show dates back to 1903 at Ehrich Brothers, an NYC specialty store. By the 1920s, fashion shows had become common—but they were all held behind closed doors.

In 1943, the genius fashion publicist Eleanor Lambert (a.k.a. “The Godmother of Fashion”) came up with the concept of hosting many shows during the same week. She called this “Fashion Press Week.” The purpose of the event was to offer alternatives to French fashion during World War II, when travel to Paris was restricted.

The first official Paris Fashion Week occurred in 1973. The Milan Fashion Week concept, called “Settimana Della Moda,” rose to fame in 1975. And in 1984, London Fashion Week was born as a cluster of events that all took place in a single season. The events were organized by the British Fashion Council.

Today, these four cities are known as the “Big 4” of Fashion Week. And with all their shows happening during the same week, the fashion industry can get a full preview of what’s hot in each city.

How Popular are the “Big 4” Fashion Weeks Today?

The numbers don’t lie. Let’s look at some stats.

New York Fashion Week

Each year, over 200,000 guests attend New York Fashion Week, and there are more than 300 shows throughout the week. The event generates over 900 million dollars for the city’s economy.

Paris Fashion Week

Paris Fashion Week generated over 39 million actions and 152 million video views across various social media platforms during the event. Now, that’s what we call influence!

Milan Fashion Week

2022 was Milan Fashion Week’s best-performing year to date, despite the challenges the COVID-19 pandemic presented over the last few years. The event ended with over 90 billion euros in revenue.

London Fashion Week

In 2019, London Fashion Week attracted visitors from over 49 countries.

As you can see, the Big 4 Fashion Weeks are as popular as ever. These events are some of the most influential in the entire fashion industry.

Now that you understand the significance of Fashion Week season, let’s talk about how you can stay up-to-date with the latest trends.

How to Tap Into Fashion Week Trends

(Even if you aren’t attending any events)

Although attending the actual shows can give you an edge over the competition, it’s not necessary to physically be there. You don’t have to be at Fashion Week to stay up-to-date with the trendiest designs and labels (thanks to the Internet and social media!)

Here are some of our best tips for keeping up with Fashion Week trends:

1. Follow Fashion Influencers on Social Media

Some of the most influential people in fashion today are Instagram and YouTube influencers. Following their accounts will give you first-hand access to the hottest new trends before everyone else sees them.

2. Subscribe to Fashion Newsletters and Magazines

Many popular fashion magazines and websites have daily or weekly newsletters that feature exclusive previews, interviews, and reports from Fashion Week events around the world. This can help you stay ahead of the curve when it comes to what’s trending during Fashion Week season.

3. Set up Google Alerts for Related Key Terms

Google Alerts is a service from Google that allows you to monitor what is being published and said on the Internet about any topic you choose. With Google Alerts, web results, news articles, blog posts, or other content related to your chosen topic are sent directly to your emails as they become available. You can create multiple alerts with different search criteria and frequency of delivery.

Google Alerts are a great way to get notified whenever your favorite designers, labels, and trends are mentioned in the media. This will help you keep an eye on what’s new and fresh during Fashion Week season.

4. Use Social Listening Tools

Social listening tools enable you to track conversations about specific topics on social media. This can help you see what people are saying about certain shows, designers, labels, and trends before and during Fashion Week. This can give you an insight into which trends are resonating the most with your target audience.

For example, Mention is a tool that allows you to track conversations surrounding target keywords. (Ex. New York Fashion Week)

You can see what people are saying about Fashion Weeks, your brands, your competitors, or any key phrases you think would be helpful for your research. Pretty cool, right?

How to Manufacture Fashion-Forward Apparel and Sell It to Your Customers

Once you’re in the know about the latest trends in the fashion industry, it’s time to decide which ones to incorporate into your apparel designs.

We don’t recommend following every single trend, especially ones that don’t align with your brand. However, it can be helpful to tap into trends that simultaneously increase your exposure and frame your brand in a positive light.

Why Scrappy Apparel is the Best Clothing Manufacturing Solution

If you need a luxury-level apparel manufacturer, Scrappy Apparel is the partner for you! We specialize in producing garments from the waist up.

  • T-Shirts
  • Tank Tops
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  • Hoodies
  • Zip Up Hoodies
  • Polo Shirts
  • Hats

We’re the best bulk manufacturing solution for brands that want to scale up production without losing quality.

We offer two shipping options:

  • Free shipping to your doorstep
  • Our fulfillment service, where we manage your inventory and ship your orders on your behalf

Regardless of which option you choose, we always deliver on time—every single time.

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