Did you know that 41% of business leaders struggle to generate insights from their customer data? 

If you have an apparel brand, you’ve probably noticed the growing buzz around data privacy and how companies interact with their customers online. 

However, you might not realize this…

With privacy regulations tightening and third-party cookies being phased out, relying on external platforms to tell you about your customers is becoming a thing of the past.

First-party data is the information you collect directly from your customers—like email addresses, purchase history, preferences, or how they interact with your website. 

Unlike third-party data, which comes from external sources like social media platforms or data brokers, first-party data belongs to you.

This change will affect how you market to your customers going forward. That’s why we thought it was important to cover this topic on the blog this week!

Enjoy Stress-Free Logistics with Scrappy’s E-Commerce Fulfillment Solutions

Why First-Party Data is Such a Big Deal

First-party data includes information gathered from customer interactions, like:

• Website and mobile app activity
• Purchase history and transaction data
• Email and newsletter engagement
• Customer feedback and surveys
• Social media interactions
• Point-of-sale systems data

What sets first-party data apart is its accuracy—it comes straight from your customers. By tapping into their behaviors and preferences, you gain insights to create personalized experiences that drive real results.

Research from Google shows that brands using first-party data for marketing have achieved a 2.9x revenue lift and a 1.5x increase in cost savings.

The Decline of Third-Party Cookies

Today, customers want more control over their own information. They’re rejecting cookies and raising even more concerns about privacy.

Major platforms like Google have responded by reducing reliance on third-party tracking, reshaping how brands collect and use data.

However, this isn’t the end of personalization in marketing! It’s only the beginning.

You should focus on data you collect directly from your audience. By being transparent and following privacy rules like GDPR and CCPA, you can build trust while personalizing your marketing campaigns.

How Your Apparel Brand Can Use First-Party Data

Transforming your customer data into actionable insights can boost your profits! Here’s how:

Personalizing the Customer Experience

66% of consumers expect brands to understand their needs. You can use your customer data to offer personalized product recommendations based on purchase history. 

If you store this data in a modern CRM, every piece of information you collect from your customers can be used to give them an experience that feels like you really know them.

Gaining a Competitive Advantage

Your first-party data is a unique asset that competitors can’t duplicate. 

By connecting data points across channels, you gain insights that inform smarter decisions. For example, you can create new products that are similar to ones your customers already love. 

You can also use data to decide how many units of each item to stock. (This is especially important during peak times, like Black Friday/Cyber Monday weekend!)

Leveraging first-party data positions your apparel brand for long-term growth while meeting privacy expectations. It’s a win-win strategy!

Can You Use First-Party Data Ethically and Effectively?

The answer is yes!

The key is to be transparent about how you’re going to use your customers’ data after you collect it.

Here’s what we mean:

Use Your E-Commerce Platform

By tracking behaviors like purchase history and browsing patterns, you can uncover trends and tailor your offerings to what resonates most.

And when you’re upfront about what you’re collecting and why, customers appreciate the honesty, which only strengthens their trust in your brand. You should include this info in your website’s privacy policy.

Make Loyalty Programs Work Smarter

Loyalty programs reward your customers for shopping with you while giving you insights into their preferences, interests, and shopping habits. The key is to offer value to the customer in exchange for these insights!

Remember to Talk to Your Customers!

Don’t underestimate the power of a direct connection. Social media interactions, customer support inquiries, and even quick polls on Instagram can reveal so much about your audience. These moments are opportunities to show that your brand genuinely cares.

Scrappy Apparel’s E-Commerce Fulfillment Solutions Were Created for High-Volume Brands

Scaling your apparel brand means integrating data collection into every aspect of your operations—especially fulfillment.

At Scrappy Apparel, we know that getting products to your customers quickly and accurately is just as important as the quality of your designs. That’s why we’ve developed a full-service fulfillment program for brands that sell thousands of garments per month.

Here’s what you can expect from our program:

Fast Shipping = Happy Customers

Nobody likes waiting around for orders, and with our system, they won’t have to. We pride ourselves on our fast delivery times.

Accuracy is key, too—our streamlined process minimizes the margin of error so customers get exactly what they ordered.

Shopify Made Easy

Our fulfillment system syncs with Shopify to give you real-time updates on inventory, shipping, and orders. No more guesswork, no more juggling spreadsheets—just a clear, simple way to keep everything running smoothly.

Our team offers Shopify store management services if you want additional support. We also integrate with other e-commerce platforms like WooCommerce.

Built to Grow With You

You’ll never outgrow us! Our system scales to meet your needs. 

We’ll help cut shipping costs, optimize warehouse locations, and keep your operations efficient as you grow. With our expert team, you’ll always have someone to help solve any logistics challenges that come up.

Ready to Make Apparel Fulfillment Simple, Fast, and Stress-Free?