Jul 27 2023

The Evolution of Golf Apparel

Posted on 27 Jul, 2023 by Samantha Warren

Trends come and go, but golf apparel is not your average fad.

Over the decades, golf apparel has swung through a remarkable evolution that represents the changes in fashion, technology, and culture.

There’s more to golf apparel than meets the eye, especially when it comes to the look, fit, and performance of the garments themselves.

Today, we’re going to cover:

The origins of golf apparel
Why quality matters for modern golf garments
How Scrappy Apparel can help you produce luxury-level polos for your team, brand, or organization!

Whether you enjoy hitting the links or not, you can appreciate the innovation and craftsmanship that go into creating this sport’s signature garment.

Need a Luxury Polo Shirt For Your Brand?

The Early Golf Attire (and Why It Evolved)

Golf originated in Scotland in the early 1500s, but it wasn’t always a worldwide phenomenon. When the British Empire expanded across the globe in the 1800s, golf went with it! (Source: Historic UK)

In those early days, golf attire was quite different from what we see today. Picture this: golfers playing in their everyday clothes—think stiff shirts, heavy trousers, and restrictive dresses. Swinging a club in such attire wasn’t exactly a walk in the park—and it’s pretty clear to us that golf apparel evolved out of necessity!

As the sport gained popularity and became more official, golfers started tweaking their outfits for a better game. For example, women started sporting looser blouses so they could move around freely on the green. The guys wore baggy pants called knickerbockers.

With these adaptations, golfers started moving toward the clothes we see today. Players realized they needed gear that felt light, prioritized breathability, and gave them the flexibility to perform their best. This evolution shows that golf fashion has always been about two things: looking good and playing even better.

The Best Modern Golf Apparel: What To Look For

Now that you know the backstory of golf apparel, let’s talk about what sets the cool, high-quality golf gear apart from the rest.

Performance-Focused Materials

Golf apparel has come a long way, and today’s gear is designed to help players bring their A-game. The materials used in golf clothing are no accident—they’re engineered for top performance.

Take fabrics like polyester and spandex for example. They feel super light, but don’t let that fool you. They’re tough enough to handle the rigors of a golf game and flexible enough to give players plenty of room to move.

Trendsetting Design

Making a statement on the golf course isn’t just about your play—it’s also about your style. That’s why modern golf apparel doesn’t hold back when it comes to fashion-forward designs.

Today’s golf apparel is bursting with bright colors that you can see from hundreds of yards away. Patterns like stripes, plaids, and even wild prints also make their way onto the golf course.

A Comfortable Fit

Comfort is king in this sport. That’s why top apparel manufacturers (like us!) put a lot of thought into creating garments with the perfect fit.

Ergonomics play a huge role in this—meaning clothes that move with you, not against you. They’re specifically designed to keep you comfortable throughout the entire match.

A good fit also means clothes that stay put. You don’t want to be constantly tugging at your shirt while you’re trying to focus on your game. That’s why many golf clothes are tailored to sit just right, whether you’re standing, walking, or swinging a club.

Functionality

It’s not uncommon to start a round of golf in the bright sunshine and end it under cloudy skies. That’s why the functionality of the garments is so important.

Today’s golf apparel is designed to handle a range of weather conditions. During summer, lightweight, breathable materials are a must. Many golf brands have upped their game by introducing moisture-wicking tech into their clothes.

This technology pulls sweat away from your body, keeping you cool and dry even when the sun is blazing down on the course. Some clothing lines even feature UV protection to shield golfers from harmful sun rays.

Want a Golf Polo For Your Brand? You’re in Luck!

You’re in the right place—because we’ve perfected our manufacturing techniques for polos to maximize performance and durability. If you want a luxury look and feel in your golf polo, we’ve got you covered.

And guess what? Golf polos are not just for golfers. They’re great for corporate apparel, team uniforms, and even everyday wear.

Here’s why you should manufacture your golf polo with us:

We Source and Test All Our Materials in Advance

As we mentioned, it’s crucial to choose the right fabric for your golf polo. We verify the quality of all the fabrics we use, so you can be sure you’re getting the best of the best.

For example, we offer a sport fabric with a unique blend of 92% Polyester and 8% Spandex. This carefully crafted fabric brings together the best of both worlds—the durability of polyester and the flexibility of spandex—making it an unbeatable choice for professional athletes, soccer moms, HVAC techs… just about everyone!

Our Sublimation Printing Process is Unmatched

All Over Sublimation Printing is one of the core services we offer at Scrappy Apparel. An all-over print can make a bold statement like no other. With our process, we can cover every inch of your garment with whatever design you want.

Through sublimation, you can produce attention-grabbing designs that are vibrant, detailed, and unlike anything else out there.

Want a tropical print with your logo subtly incorporated? No problem.

Or perhaps a geometric pattern in your brand colors? Consider it done.

The possibilities are endless, allowing you to set your apparel apart from the competition.

We’ll Help You Private Label Your Garments

Want to take true ownership of your custom apparel? Our private labeling program will help you do exactly that.

With private labeling, you can add your logo, brand name, and contact information to your apparel. We offer custom screen printed neck labels, adding another layer of personalization—you can also incorporate taglines, product information, or care instructions onto these labels.

These details might seem small, but they can have a big impact. Private labeling your garments conveys authenticity. It demonstrates your commitment to providing high-quality, unique products to your customers, employees, or community.

Working with Scrappy Apparel = Hitting a Hole in One

At Scrappy Apparel, we specialize in manufacturing high-performance clothing. Our apparel experts are available to answer any questions you might have about your project. We want to make sure your experience with us is nothing short of exceptional.

Ready to Get the Ball Rolling?

Jul 20 2023

What Are People Wearing in New York (and Why Should You Care?)

Posted on 20 Jul, 2023 by Samantha Warren

How well do you know the customers who buy your apparel?

Sure, you can run some numbers to see what sells and what doesn’t. You can look at demographic and geographic data to figure out who’s buying what. But do you really understand why they’re buying it?

If you don’t have a crystal clear answer, it’s time to learn more about the motivations of your customers. The insights you uncover might surprise you.

Today, we’re going to take this conversation a step further and cover:

Why customer insights are important for apparel brands
What types of questions you should ask your customers
Methods for gathering valuable insights
How to analyze the insights and make them actionable
Ways to “WOW” your customers with your products

You’re in the apparel business for a reason—you want to create clothing that people love. We’re about to explain exactly how you can do that!

Grow Your Brand with Scrappy Apparel

What We Can Learn From “What Are People Wearing in New York?”

We came across the YouTube series “What Are People Wearing in New York?” by Starlinc. The concept is pretty cool—the host hits the streets of New York City, stopping random people and asking them about their outfits. Beyond the clothing, the series digs into why people are wearing what they are. That’s where the real learning begins.

By getting to the heart of why people select their clothing, this series has the power to teach us a lot about consumer insights. It shows us that individuals wear their clothes for more than just the look—there’s a story behind every outfit.

What Insights Can We Gather?

Timestamp 4:44 of the video “What Are People Wearing in New York? June 2023 Outfits” is the perfect example of how much we can learn about a consumer’s preferences just from speaking with them for a few minutes.

Based on a brief conversation with Starlinc, we can infer the following about the woman in the video:

She enjoys shopping at thrift stores.
She’s an online shopper—she shops at White Fox, a boutique that sells products exclusively online.
She also purchases clothes from UNIQLO.
She gains style inspiration from streetwear and Soho fashion.
She works in advertising.
She is an optimistic person who strives to maintain a positive mindset.

Let’s say the woman in the video is your target customer. As a brand, here’s what you could do with the info above:

Offer convenient online shopping experiences.
Provide sustainable or eco-friendly products.
Pay attention to streetwear trends and incorporate edgy elements into your designs.
Incorporate nostalgia or vintage themes into your apparel designs.
Craft visually appealing, creative marketing campaigns.
Focus on messaging around positivity and personal empowerment.

It’s not just about what people are wearing in New York. It’s about understanding *your* people, so you can:

Create products that fly off the shelves
Discover new opportunities in the market before your competitors do
Foster unshakeable brand loyalty

…and the list goes on.

What Questions Should You Ask Your Customers?

At the end of the day, you should strive to get to know your customers like never before. Imagine if you had the same approach as “What Are People Wearing in New York?” and asked people why they chose your product.

You should ask questions like:

Why do you wear our clothing?
What factors influence your apparel purchasing decisions the most?
What do you think sets our brand apart from others in the market?
What do you like most about our products?
What could we improve?

You could come up with 1,000 questions if you wanted to, but the point is to start with questions that are simple, open-ended, and valuable for you.

How Should You Ask?

Even if you don’t want to chase people down the street and interview them, there are still ways to learn more about what drives your customers’ choices. You could host surveys, focus groups, or other forms of customer research.

It’s important to create an environment where customers feel comfortable sharing their thoughts and feelings. Show them your interest in understanding their needs, desires, and motivations.

The answers you uncover will become your roadmap to success—so don’t be afraid to ask! With the right insights, you can confidently create apparel that resonates with your customers and helps you stand out.

Understanding the Insights

Let’s say you just collected a bunch of customer insights. Now what?

It’s time to dig deep and analyze the data you’ve gathered. Find trends, patterns, or anomalies in your customers’ responses that can help inform your product development strategies.

Here’s how:

Categorize Your Feedback

Organize responses based on different criteria such as product type, customer demographics, or the nature of the feedback—positive, negative, or neutral.

Identify Patterns and Themes

For example:

Are many customers praising the quality of your materials?
Are there repeated complaints about a particular design element?
Are people gravitating toward certain colors or styles?

Identifying these patterns provides valuable insights into what’s working and what needs improvement.

Use Data Analysis Tools

These tools can provide quantitative insights, such as the frequency of specific feedback or the correlation between certain customer behaviors and satisfaction levels.

By integrating qualitative and quantitative data, you can understand your customers’ motivations and use this knowledge to drive your product development and marketing strategies.

There are lots of data analysis tools out there—ranging from basic spreadsheets to more comprehensive programs like Tableau—so take some time to find the right fit for you.

Delight Your Customers at Every Touchpoint

Learn About Scrappy Apparel’s Next-Level Manufacturing, E-Commerce, and Fulfillment Solutions

We want your million-dollar product idea to succeed. That’s why we offer high-volume apparel solutions designed to help you scale without breaking the bank.

Here’s how we can help:

Cutting-Edge Custom Apparel Services

Our experts will help you choose the optimal fabrics, inks, and printing techniques based on your project goals.

We overcome the limitations of local print shops by:

Screen printing up to 17″ x 22″—we call this the Monster Print!
Turning around thousands of garments in just a few weeks.
Providing a 100% online solution for your convenience.
Offering competitive, transparent prices.

Need to stay on-brand? No problem!

We can match any Pantone color, so your designs will look just as good in real life as they do online.
Our private labeling program gives you the freedom to create branded products that stand out in an increasingly competitive market.

E-Commerce and Fulfillment Solutions

Our cost-effective solutions make it easy to get your products out the door and into your customers’ hands quickly.

Instead of investing in individual warehousing, packaging, and shipping services, you can rely on our end-to-end fulfillment solution to do the work for you. You could say we’re the full package!

Backed by rigorous quality control measures, we offer:

Same-day fulfillment solutions that save you time and money
Real-time order tracking for full transparency
Customized packaging solutions that make your products look great
5-star customer service for a seamless end-to-end experience

Investing in quality e-commerce and fulfillment processes today will help your business soar tomorrow. As your business grows, our 3PL services grow with you. We’ll help you handle increased order volumes during peak seasons without breaking a sweat.

Take Your Business to New Heights with Scrappy Apparel!

Take the guesswork out of manufacturing and fulfillment by choosing Scrappy Apparel as your all-in-one apparel solution. No more juggling multiple vendors, contracts, and deadlines. You can count on us to do it all!

Ready to Begin Your Project?

Jul 13 2023

How Custom Dyes and Washes Enhance Corporate Apparel

Posted on 13 Jul, 2023 by Samantha Warren

When you think of “corporate apparel,” what comes to mind?

Boring? Uninspired? Bland?

Not anymore! In 2023, you can give your garments a unique and modern twist with custom dyes and washes.

In the fast-paced world of corporate branding, standing out is not just a goal—it’s a necessity. Today, we’re going to cover two ways to achieve this:

Pantone matching a custom color to ensure your apparel is consistent with your brand guidelines
Applying a custom dye/wash to give your apparel a showstopping look that other brands can’t compete with

We’re about to uncover the endless possibilities that custom treatments offer.

Elevate Your Apparel with Custom Dyes and Washes!

Why Premium Corporate Apparel is a Smart Investment

First, you might be wondering—why should you invest in corporate apparel, anyway?

According to Zippia, a consistent visual identity for your brand can increase revenue by up to 33%. The numbers don’t lie!

When you invest in premium corporate apparel, you’re investing in your brand. Quality clothing with custom dyes and washes clearly communicates to customers that your business takes pride in its image—and it’s worth the extra effort.

Here are some other benefits you can expect to see:

Improved Employee Morale

Happy employees are productive employees. Quality apparel with precise, vibrant colors makes them feel as if they’re part of a professional, unified team—and that’s something you can’t put a price on.

Visible Company Values

Whether you’re fostering a sense of team spirit, highlighting a mission, or attracting future team members, high-quality corporate apparel embeds company values right into the clothing.

Increased Brand Recognition

Custom dyes and washes make your company stand out from the rest. From perfectly matched colors to unique patterns, you can easily create a signature look that will draw attention for miles.

What are Custom Dyes and Washes?

In the context of custom apparel, a dye or wash is an additional treatment that can be applied to fabric.

For example:

Tie-dye
Lightning wash
Camo wash
Dip dye

These treatments bring a splash of artistry to corporate apparel. They offer you the opportunity to embrace your brand while giving your garments some personality.

Pantone Color Matching: The Secret to Accurate Hues

Pantone is a standardized color-matching system that is used by professionals worldwide. In other words, it’s an essential tool for getting your brand colors right!

Think about the most iconic brand colors you know:

Coca-Cola Red
Tiffany Blue
Home Depot Orange

…and the list goes on!

If the color is even a little bit off, you’ll notice—and not in a good way.

This is where Pantone color matching comes in. It allows businesses to easily communicate the exact hue they’re looking for, regardless of which medium they are using.

For example:

Supreme has solidified its status as one of the most iconic brands, captivating the world with its distinct red color. With Pantone color matching, designers and manufacturers can accurately reproduce the exact shade of red that defines Supreme’s brand identity.

At Scrappy, we leverage Pantone colors to ensure our corporate apparel is on-brand and true-to-life. Combined with our array of custom treatments, businesses can create stunning designs that showcase their logo and color palette in the most authentic way possible.

The Benefits of Custom Dyes and Washes

Now that we’ve covered the basics, it’s time to answer the question:

How do custom dyes and washes really help your apparel? What makes them so worth it?

Here are some of the benefits to pay attention to:

Brand Longevity

Branded apparel isn’t just for a one-time marketing campaign (unless you want it to be!)

Corporate apparel is designed to be worn, washed, and worn again. Every time your employees, customers, and community members wear your apparel, they’re advertising your brand.

Think of it as wearable ROI—the longer your apparel lasts and the more people wear it, the more visibility your brand gets. That’s a big reason to take your corporate apparel investment seriously and opt for custom dyes and washes that ensure durability and longevity.

Aesthetic Appeal

It’s not just about how long your apparel lasts. The look and feel of the fabric is also really important.

Custom dyes and washes give you that extra edge to truly stand out in a sea of standard apparel. With the right colors, treatments, and designs, you can create clothing that not only looks great but captures the essence of your brand perfectly.

Professionalism

Premium corporate apparel conveys professionalism, and custom dyes and washes ensure that your items look their best. A tailored design with the perfect colors is a surefire way to make an impact on employees, customers, and anyone else who sees your apparel.

Why Choose Scrappy?

Our company has strong values, too. We believe that corporate apparel should be more than just a uniform. It should be an extension of your brand and show off what your organization stands for.

That being said, here are some of the reasons to work with us:

We Have Access to Cutting-Edge Technology and Resources

Our apparel manufacturing experts bring your vision to life with flawless Pantone color matching and custom dying and washing techniques. We never settle for less than perfect when it comes to crafting corporate apparel that exceeds expectations.

Your Employees Will Love Wearing Our Products

Our team handpicks the highest-quality, most comfortable materials for our corporate apparel. We know your employees want to feel good in their workwear, so we use quality fabrics and treatments that ensure long-lasting performance.

Our Brand Building Process (BBP) is 100% Hassle-Free

We know you’re busy, and the last thing you want to do is spend hours trying to piecemeal your corporate apparel. We created our Brand Building Process (BBP) with your busy schedule in mind. It takes all the hard work off your plate and simplifies the steps of the manufacturing process. When you work with Scrappy, you can get corporate apparel you’ll be proud of—no headaches included!

Take Your Corporate Apparel Up a Notch

We understand that corporate apparel is an investment. We aim to help make that investment go further with innovative dyes and washes that elevate your brand to new heights.

Ready to Begin Your Project?

Jul 6 2023

Why Are Seasonal Sales So Effective For Apparel E-Commerce?

Posted on 6 Jul, 2023 by Samantha Warren

We wish we had $1 for every 4th of July sale we’ve seen in the past week.

Seasonal sales are a big hit for online clothing stores, and that includes holidays like Independence Day that might not necessarily have anything to do with fashion.

Every year, stores offer discounts on apparel to mark special occasions—and the results are often a winning combination of increased sales and customer satisfaction.

Seasonality plays a major role in the world of fashion e-commerce. It’s fascinating how fashion trends are so tied to the seasons.

Some seasonal spikes in sales are obvious. As you probably know, Black Friday and Cyber Monday bring in major revenue for apparel brands. In 2022, holiday online retail sales in the U.S. amounted to nearly 240 billion dollars, with the most money spent on Cyber Monday. That’s a lot of cash!

But what motivates people to shop during seasonal sales? Today, we’re going to dive into the psychology behind it and explore some of the factors driving those big numbers.

Fear of Missing Out

When seasonal sales are announced, people feel a sense of urgency to take advantage of the discounts before it’s too late. This is known as Fear of Missing Out—or FOMO for short. People don’t want to miss their chance for a good deal on something they need or really want.

60% of shoppers say that FOMO has influenced their buying decisions. Unsurprisingly, fashion e-commerce businesses leverage this powerful emotion for their sales.

Here’s an example:

Let’s say your brand is known for its t-shirts.

You could create a limited edition t-shirt collection featuring exclusive designs that will only be available for a short period of time.

Highlight the fact that once they’re gone, they’re gone for good. This creates a sense of urgency and the FOMO on owning a one-of-a-kind t-shirt.

By capitalizing on FOMO, you not only drive sales and create a sense of exclusivity, but you also engage your audience and build a community of t-shirt enthusiasts eagerly awaiting your next limited edition release.

Anticipation Of Discounted Prices

Consumers not only anticipate the discounted prices, but also the excitement of finding products they like and setting their sights on a great deal. It’s no wonder that so many shoppers stay up late waiting for online sales to begin!

According to Yoast, most discounts work on the principle of urgency. The discounts are only available for a specific period of time, which drives customers to buy. Therefore, it’s best to run shorter promotions that will create excitement and lead to immediate purchase decisions.

For example, you could offer a 20% discount on select items for 24 hours only. This will create an urgency for customers to act fast and make a purchase.

But if you ran the same promotion for 6 weeks instead, it probably wouldn’t result in as many sales. Customers might think they have plenty of time to make a decision and may procrastinate on taking action.

People get FOMO about cost savings, too—not just the products themselves. If they don’t buy the product now, at the discounted price, they’re likely to miss out on saving some money.

You can create anticipation about your seasonal sales by sending emails and posting on social media to build excitement. Offer a preview of the products that will be available at discounted prices so customers have an idea of what to expect.

Emotional Satisfaction

Customers often feel more motivated to buy when they know their purchase will be useful for the current season.

For example, during the 4th of July, many people like wearing patriotic designs or American colors. Offering discounts on these items during the June/early July season is a great way to drive sales.

But the e-commerce world takes this phenomenon even further. Online, people have access to a larger variety of products and styles. This means they can find items that are not only season-appropriate, but also tailored to their individual taste and style.

This personalization contributes to shoppers’ emotional satisfaction when they make a purchase. Being able to find something that fits not only the current season, but also their sense of style and personality is rewarding.

Seasonal sales are effective because they take advantage of the powerful emotions that drive consumer behavior. People feel an urgency to act fast, score discounted prices, and gain satisfaction when they acquire new apparel for a season or special event.

By understanding the psychology behind consumer behavior, you can create successful seasonal sales campaigns and maximize revenue.

Scrappy Apparel Offers Streamlined Solutions For Every Season

It’s no surprise that apparel e-commerce businesses continue to take part in seasonal sales—they bring in big numbers and make customers happy!

But how will you stay ahead of the competition without a fast and reliable process for producing garments?

Scrappy Apparel offers streamlined manufacturing and fulfillment solutions that empower apparel companies to scale up with ease. Here’s how we can help you:

Manufacturing Capabilities

Need 10,000 garments in just a few weeks? We can do it! Our proprietary Brand Building Process (BBP) minimizes production time while maintaining quality and accuracy.

We offer an array of custom apparel services that will help your brand stand out from the competition. For example:

Scrappy’s Retail Ready Screen Printing service is an advanced technique that unleashes creativity and ensures visually stunning prints for apparel. We can achieve photorealistic designs through simulated process screen printing, and we can overcome the size limitations of local print shops by using our large-format printing program called The Monster Print.

Our All Over Sublimation Printing offers the benefits of brand reinforcement and attention-grabbing designs, making a bold statement and enhancing brand visibility. By exploring our different fabric options such as fashion and sport blends, you can create comfortable and stylish apparel that aligns with your brand identity.

Fulfillment Capabilities

Our 3PL program will streamline your business operations. You can provide a seamless customer experience by outsourcing your fulfillment to us. One of the key advantages of our 3PL program is the ability to meet diverse client needs.

We understand that different industries have distinct requirements, and we customize our fulfillment services accordingly. From order management to inventory control and shipping logistics, we take care of the entire process so that you can focus on your core business activities.

By entrusting your fulfillment to us, you’ll experience significant time and cost savings. There’s no need for you to invest in warehousing, packaging, or shipping infrastructure.

We handle everything for you, ensuring efficient order processing and delivery. This allows you to use your resources wisely and allocate more time to growing your business.

Ready to Supercharge Your Manufacturing and Fulfillment Processes?

Our team at Scrappy Apparel is excited to offer you a fast, reliable, and cost-effective custom apparel solution that meets all your needs.