The year might be winding down, but e-commerce stores are revving up. The end-of-year craze doesn’t end with Black Friday/Cyber Monday (BFCM). Contrary to popular belief, consumers are still ready to buy even after BFCM is over. (Last-minute holiday shoppers, we see you!)
If you’re an online retailer, this is a great time to make some final sales before the year ends.
One of the biggest players in YouTube e-commerce—MrBeast—has some genius strategies for boosting end-of-year sales on his online merchandise store, MrBeast.Store.
Today, we’re going to do a deep dive into the tactics MrBeast is using to drive more sales and revenue in this final month of the year.
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Who is MrBeast?
If you’re not part of the content creation world, you might not know who MrBeast is. But with over 218 million subscribers on his YouTube channel, he’s kind of a big deal.
Jimmy Donaldson, better known as MrBeast, is an American YouTuber who rose to fame by creating entertaining videos featuring stunts and challenges. His content has evolved into massive giveaways and philanthropic endeavors, all while keeping his audience entertained and engaged.
And like many YouTube personalities, MrBeast has strategically diversified his revenue streams, including launching his own online merchandise store.
The MrBeast.Store Strategy For Massive Q4 Sales
MrBeast is best known for his content—but today, we’re here to talk about his e-commerce store and how he’s making the most of this end-of-year sales rush.
Here are some strategies that MrBeast.Store is using to exponentially increase sales this month:
MrBeast.Store’s messaging hits the bullseye by addressing all the late holiday shoppers out there. With a catchy opener like “It’s never too late for giving,” it’s telling them that they still have time to shop and that MrBeast.Store is their perfect destination.
Combining this with a sweet deal of “20% off on all gift cards” makes the messaging more effective. Shoppers feel like they’re getting an awesome deal while being reminded that they still have time to get their holiday shopping done.
We’d also like to point out that MrBeast makes great use of the banner at the top of the site to draw attention to this messaging. When visitors see a flashing scroller that says “FREE SHIPPING,” there’s no way they can miss the offer.
AI-Powered Chatbot Technology
Does your site have a chatbot yet? If not, it’s about time you get one, because they’re game-changers.
According to predictions by Juniper Research, by the year 2024, the use of chatbots could potentially save businesses a staggering 2.5 billion hours of labor.
Chatbots have become increasingly popular in the e-commerce world—and MrBeast’s online store is no exception.
Using an AI-powered chatbot, MrBeast.Store has implemented a virtual assistant that engages with visitors and answers their questions. It also assists with customer service inquiries to provide a seamless customer experience.
The chatbot on MrBeast’s site is designed to assist with:
- Shipping questions
- Product questions
- Order questions
Depending on the option the user selects, the chatbot provides additional information or collects data to route to a human agent.
Chatbots are a smart way to reduce the workload on your customer service team while ensuring that customers receive prompt and efficient assistance. It’s a win-win for everyone involved!
If there’s one thing we know about MrBeast, it’s that his followers trust and adore him. He’s using this to his advantage by incorporating social proof into his e-commerce store.
Testimonials from satisfied customers are featured prominently on the homepage of MrBeast.Store.
Including social proof is a powerful way to build trust with potential customers and encourage them to make a purchase. It’s evident that MrBeast understands the importance of leveraging his online credibility to drive more sales.
Push notifications are an effective way to reach customers who have previously shown interest in your brand. MrBeast understands this, too! His site has a pop-up that asks visitors to opt-in for push notifications.
With the holiday season in full swing, reminding shoppers about their abandoned carts or offering them exclusive discounts through push notifications can be a game-changer for boosting sales.
Buy Now, Pay Later (BNPL) via Klarna and Shop Pay
This payment option allows customers to make purchases and pay for them in installments rather than the full amount upfront.
BNPL platforms like Klarna and Shop Pay have recently seen a surge in popularity. According to Bankrate, BNPL borrowers finance an average of $1,000 over the span of a year.
With the financial strain of the holiday season, this can be an attractive option for last-minute shoppers looking for a flexible payment plan.
Multiple Currency Options
Here’s another little detail that improves the customer experience—MrBeast.Store has multiple currency options for international shoppers.
As an online store, it’s essential to cater to customers around the world. By offering multiple currency options, MrBeast.Store is making it easier for international buyers to make purchases.
Level Up Your E-Commerce Game with Scrappy Apparel
Scaling an e-commerce store is both an art and a science—and MrBeast has mastered it.
As we’ve seen from the strategies above, there are many ways to boost sales and improve the customer experience during this crucial time of year.
In this digital age, the value of a robust e-commerce platform cannot be overstated. Businesses must provide a seamless online shopping experience to boost customer satisfaction, loyalty, and sales.
At Scrappy Apparel, we understand what it takes to succeed in the highly competitive world of e-commerce. We offer an apparel-first solution for manufacturing, fulfillment, and e-commerce. With our end-to-end support, you can focus on growing your brand while we handle the rest.
Our 3PL MGMT program offers 4PL and 5PL capabilities to help you reduce costs, streamline operations, and scale your business efficiently. We’ve engineered our solution to prioritize scalability—you’ll never outgrow us, no matter how many sales you make!
You can expect 5-star service from us at every touchpoint—from manufacturing and fulfillment to customer service and beyond. Our team at Scrappy Apparel would love to partner with you and take your e-commerce game to the next level.