The r/Streetwear Magazine by Scrappy Apparel

The r/streetwear Magazine: A Redditor Takes the Popular Subreddit Offline

16 Aug, 2024 By Samantha Warren 304 Views

You know what they say… there’s a subreddit for everything!

r/streetwear is the digital hub for streetwear enthusiasts to share their outfits of the day, discuss trends, and connect with like-minded individuals.

This vibrant online community, known for its discussions around street fashion, actually sparked a unique project that bridges the gap between digital and print media.

Redditor Dan Hart-Davies took the bold step of bringing the essence of this popular subreddit into the physical realm.

The r/streetwear Magazine set out to make waves in the fashion industry by showcasing the best of what the subreddit had to offer.

The publication was content-rich, including:

Lookbooks that highlighted various users’ streetwear outfits
Insightful editorials on influential brands like Supreme
Interviews with prominent streetwear influencers

But how did this unconventional project come to life? Our experts are here to share the inside scoop.

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The Rise of r/streetwear

Today, r/streetwear boasts a massive community of 4.6 million members. Posts showcase their latest outfits, discuss trends, and engage in streetwear culture.

Reddit Stats That May Surprise You

Don’t know what Reddit is or why it’s relevant? We’ll give you the lowdown on this popular social media platform.

Reddit is a social news aggregation, web content rating, and discussion website where registered members can:

Submit content
Engage in discussions
Vote on posts across a vast array of topics within various communities known as subreddits

However, there is more to this platform than meets the eye.

Let these recent stats from Social Media Today speak for themselves:

Reddit reached 82.7 million daily active users in Q1 2024. This represents a 37% increase in daily active users year-over-year.
Reddit generated $243 million in revenue for Q1 2024.
Total revenue increased by 48% year-over-year.
Ads revenue grew by 39% year-over-year.

As you can see, Reddit is a prominent player in the social media sphere, and its growth shows no signs of slowing down.

Subreddit Growth and Popularity

r/streetwear’s rapid growth is evident, with yearly increases of 306,000 members, representing a 7.1% growth rate. It’s clear that this subreddit is well-established and provides value to its members.

r/streetwear has had a significant impact on urban fashion, reflecting the spirit of the streets and drawing inspiration from hip-hop, video games, and youth culture.

The platform encourages active participation through posting, discussing, and voting, fostering strong community ties.

From Digital to Print: The r/streetwear Magazine Concept

Dan Hart-Davies, a third-year graphic design student, conceptualized a physical magazine inspired by the r/streetwear subreddit as part of a university project. This project aimed to explore the relationship between digital and print media, bringing the vibrant online community into a tangible format.

You can view images of the physical copy on Issuu.

Creation Process

Hart-Davies combined his love for editorial and publication design with the digital aesthetic of r/streetwear. According to HypeBeast, the project initially resulted in three copies, but due to an overwhelming community response, Hart-Davies decided to produce a full run for general sale.

Guidance from Alec Dudson, Editor-in-Chief of Intern Magazine, helped transform the university project into an actual publication.

Inside the Magazine

The r/streetwear Magazine was a curated showcase, with 100% original content created specifically for the magazine.

Hart-Davies handpicked some of the most popular and influential users from the subreddit, showcasing their style. He also interviewed them to provide readers with a comprehensive view of the streetwear world.

Here’s a look at a few of the pages:

At Scrappy Apparel, we love to see unconventional projects come to life, especially when they involve innovative fashion. The r/streetwear Magazine is a prime example of how the digital world can intertwine with traditional media to create something truly unique and captivating.

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