How to Build Brand Loyalty Through Premium Garments

31 Aug, 2024 By Samantha Warren 821 Views

Have you ever wondered how top brands keep customers coming back?

The secret lies in building customer loyalty—and your garment is at the center of it.

The clothing you sell tells a story about your brand. It shapes customers’ perceptions, and it can build emotional connections with them (if your apparel is impactful enough).

Premium apparel can transform your brand’s image, minimize returns, and maximize repeat business.

Instead of producing a low-quality garment that your customer will wear once and then toss to the back of their closet, never to be seen again…

…let’s explore the power of manufacturing premium garments that will actually make your brand a household name.

But what if you want both quality and quantity? We’ll also share how Scrappy Apparel’s bulk manufacturing solutions can help you achieve both.

First, let’s dive into the meaning of a “quality” garment.

Order Premium Garments from Scrappy Apparel

Quality is More Powerful Than You Think

In our terms, a “quality garment” refers to clothing items that meet a few key criteria:

1) A+ Materials

Premium Fabrics: Use of durable materials that hold up well with regular wear and tear.
High-Grade Inks: Choosing inks that are made to last instead of fading after a few washes.

2) Skilled Craftsmanship

Precision Stitching: Attention to detail in seams and finishes, ensuring durability.
Leveraging the Right Printing Techniques: Using the process that will achieve the best outcome for the chosen fabric, ink, and design.

3) Maximum Comfort

Enhanced Wearability: Premium apparel prioritizes comfort by using soft, breathable materials and ergonomic designs that adapt to the wearer’s body, ensuring ease of movement and prolonged wear without discomfort.
Customer Satisfaction and Loyalty: Comfortable clothing enhances the overall wearing experience, leading to increased brand loyalty. Customers are more likely to repurchase and recommend apparel that feels good to wear.

Why Cutting Corners Isn’t a Good Idea

Quality clothing is a commitment to longevity.

Unlike fast fashion garments that may fall apart after a month or two, premium garments are designed to withstand the tests of time.

You’ll find that investing in high-quality apparel is worth the upfront cost—because it will pay off in the form of brand loyalty, repeat business, and word-of-mouth recommendations.

However, let’s say you don’t have an apparel brand. What if you’re a business owner, and you need to produce 1,000+ company uniforms for your team?

Quality garments are just as important for you as they are for a retail brand. You want your employees to feel comfortable and confident at work, enjoying ease of movement in their uniforms throughout the day.

Creating an Exclusive Brand Experience

To build loyalty through fashion, you need to create an exclusive brand experience. This strategy has been mastered by top streetwear brands like Supreme, BAPE, and Off-White.

Supreme’s success lies in its carefully crafted strategy of scarcity. Every Thursday at 11:00 am during seasonal drops, Supreme releases limited collections that often sell out quickly. This creates a sense of urgency and exclusivity, turning each drop into a coveted limited edition.
BAPE, founded by Nigo in 1993, pioneered the concept of artificial scarcity. In its early years, BAPE produced only 50 shirts a week, selling half and gifting the rest to influencers. This approach ensured that supply met only 10% of demand, driving up desirability.
Off-White, founded by the late Virgil Abloh, represents the evolving tastes of Millennials and Gen Z. According to ESW, these groups of consumers are expected to generate 50% of global luxury sales by 2025.

These brands have successfully created exclusive experiences that keep customers coming back, growing brand loyalty through premium garments.

Building an Emotional Connection

Creating an emotional connection with your customers is super important for building a sense of loyalty.

Brand storytelling helps you connect with consumers through your brand’s narrative. By sharing authentic and exciting stories, you spark the right emotions in your audience—the ones that will compel them to buy!

To create meaningful connections, be transparent about what your brand represents. Consumers want to see themselves reflected in your brand, so tell your origin story authentically.

Make your story personal by highlighting individual people or appealing to shared human experiences. Consider profiling trendsetters and visionaries in your industry to engage readers effectively.

For example:

Patagonia excels in brand storytelling by emphasizing people-centric stories, rather than just promoting products. The brand uses platforms like “Patagonia Stories” which feature films, articles, and podcasts about outdoor sports, activism, and environmental efforts. This content demonstrates their commitment to sustainability and attracts environmentally conscious customers.

Visual content is powerful, so incorporate video and photography into your narrative for a compelling and immersive experience.

The Role of Apparel Manufacturing in Brand Loyalty

Your goal shouldn’t be to meet your customers’ expectations… you want to exceed them.

If you’re promising excellence to your customers, your manufacturing processes have to reflect that promise.

Here are the areas of production you should focus on:

Sourcing the Best Raw Materials

The properties of your raw materials affect not only production handling but also the final product quality.

If you’re going for a premium look and feel, you’ll want to choose heavyweight fabrics that offer the level of durability and comfort you’re after.

For example:

Scrappy’s 92% Polyester/8% Spandex Blend is ideal for sportswear and athletic apparel. This fabric is suitable for All Over Sublimation Printing.
Our 100% Cotton fabric (for t-shirts only) helps produce vibrant, long-lasting prints that resist fading and maintain quality over time. This fabric is best for All Over Screen Printing.

Investing in Excellent Craftsmanship

Skilled craftsmen bring a high level of precision and attention to detail, which ensures that each garment is constructed to your standards. This reduces defects and enhances the product’s overall quality.

Craftsmanship can differentiate your brand in a competitive market. It will show that you care about your customers and you’re committed to investing in the best garments.

Prioritizing Quality Control

Quality control is fundamental in building brand reputation and customer loyalty.

We recommend implementing quality control measures throughout the production process to catch errors early on and save resources.

How Scrappy Apparel’s Bulk Manufacturing Solutions Offer You Both Quality and Quantity — No Compromises!

At Scrappy Apparel, we offer superior bulk manufacturing solutions that are designed to scale without cutting corners on quality.

Here’s why we are your ideal partner:

Screen Printing

We offer large-format screen printing services (called The Monster Print), so you can go big with your design.

We also offer specialized solutions, such as Simulated Process Screen Printing that prints photo-realistic designs with close precision.
We use soft, breathable inks that maintain quality across bulk orders, offering unique and expansive design possibilities.
By effectively leveraging economies of scale, we reduce per-unit costs for larger orders, providing a cost-effective solution without compromising on quality.
High-end materials and retail-soft inks ensure each garment is not only visually appealing but also comfortable, maintaining high standards even in large production runs.

Sublimation

Our sublimation process embeds dye into fabric fibers, creating prints that resist fading, cracking, and peeling.
Offering 360° all-over designs, sublimation transforms garments into wearable art without limits on creativity or quality.
Our efficient processes guarantee quick turnaround times, fulfilling high-volume orders without delays.