Want to know what’s on our minds? Pumpkin spice lattes, cozy fires, Thanksgiving… and seasonal strategies.

If you’re like most businesses, you’re already planning your holiday promotions and preparing your inventory for the influx of customers. But there’s another way to take your apparel brand to the next level.

Implementing fall aesthetics and themes into your products and marketing tactics this season will give you that extra boost you need.

What is Seasonality?

First things first, let’s discuss seasonality. In the apparel business, seasonality is the variation in want and need for a product over a year. Therefore, companies need to understand seasonality to plan ahead and ensure they have the right products available at the optimal time.

A few factors can cause seasonality, such as weather patterns, holidays, and cultural events. For example, the demand for tank tops is higher in the summer because people want to wear them during warm weather. On the other hand, the demand for hoodies is higher in the winter because people want to stay cozy.

To prepare for seasonal changes, apparel businesses need to forecast demand and plan their production and marketing strategy around these variations. You should also track trends, review your analytics from last year, and understand your customer base to make the best decisions for your brand.

How Does Seasonality Affect Aesthetics?

As the air starts to get colder and the leaves change color, people’s aesthetic preferences also begin to change. By developing products and marketing materials that reflect fall aesthetics, you can tap into this change and capture the attention of your target audience.

Tapping into seasonality can help your brand shine brighter than the competition. So whether you create a new design, implement a fall-themed marketing campaign, or both, you’ll be able to show your customers that you’re in tune with their changing needs and preferences.

Still trying to figure out where to start? We’ve got you covered. Keep reading to discover a few fall aesthetics to consider incorporating into your apparel brand this season.

Fall Elements To Use

Fall is the perfect time to get creative with your product designs. There are so many excellent fall-themed images and designs to choose from, and you can make your brand stand out by incorporating them into your apparel.

Of course, we recommend planning your product strategy as farsightedly as possible. That way, you can take advantage of early bird promotions and avoid the last-minute rush that accompanies seasonal changes.

Colors Of The Season

When fall rolls around, people start to reach for earth tones and jewel tones instead of bright colors. This shift provides an excellent opportunity to showcase your creativity and experiment with different color schemes.

Here are a few popular colors to use in your fall designs:

• Burgundy
• Olive green
• Navy blue
• Mustard yellow
• Pumpkin orange

Imagery Of The Season

This is the time of year when you’ll want to take advantage of all the fantastic fall imagery, from colorful leaves to cozy fireside scenes.

When it comes to custom apparel, there are endless possibilities for incorporating fall imagery into your designs. Here are just a few ideas to get you started:

• Designs with leaves
• Autumn-themed patterns
• Pumpkin spice-themed designs
• Halloween-inspired designs
• Thanksgiving-themed designs

Marketing Campaigns For The Season

As the weather gets colder, people’s spending habits change. They start to focus on buying things that will help them get through the winter, such as warm clothing, holiday gifts, and home essentials.

You’ll need to update your marketing materials and adjust your strategy to make the most of this shift. Here are a few ideas to get you started:

• Create a holiday gift guide: This is a great way to show people what products make perfect gifts for their loved ones.
• Develop seasonal marketing materials: Showcase your “cooler weather” products in your advertising and social media posts.
• Offer discounts and promotions: Encourage people to shop early by offering special discounts and promotions ahead of Black Friday.

Fall-Themed Promotions

Speaking of deals, here are some great ideas for promotions that will get people talking about your brand:

• Run a 1-day “Early Black Friday” flash sale to create urgency.
• Give away free t-shirts with autumn designs.
• Offer discounts on hoodies and long-sleeved shirts.
• Create a contest where customers can submit their own fall-themed designs for a chance to win a prize.

Fall-Themed Content For Social

As a custom apparel business, there are plenty of ways to incorporate fall themes into your content. Here are a few tricks to get you started:

• Give your social media a fall makeover
• Infuse your images with autumnal colors
• Share season-specific content
• Use trending holiday hashtags
• Promote seasonal products

Are You Already Planning Your Product Strategy For 2023?

The new year is just around the corner, so it’s time to start planning your product strategy. You must start thinking about your 2023 collection to stay ahead of the competition.

The good news is that we can help. As a manufacturing and brand-building partner, here’s what our team at Scrappy Apparel can offer you:

• A 100% online manufacturing solution
• A streamlined, stress-free ordering process
• Price breaks on bulk orders
• Quick and accurate turnaround times
• Free shipping to your doorstep
• Private labeling capabilities
• A variety of fabrics, inks, and printing techniques to choose from
• Fast (and helpful) customer support

Ready To Begin Your Project?