Why Co-Branded Apparel Partnerships Are So Successful

10 Nov, 2022 By Samantha Warren 381 Views

Teamwork makes the dream work, especially when it comes to your apparel brand.

Want to reach a new audience while expanding your product offerings? You should consider launching a co-branded product line.

Co-branded apparel partnerships are a great way for businesses to come together and create something bigger and better than they could on their own.

A co-branded partnership is a business relationship in which two or more businesses work on a product launch or campaign together. The right partnership will provide powerful cross-selling opportunities for both brands.

Why Create a Co-Branded Partnership?

Co-branded partnerships can:

Help Your Brand Reach a New Audience

The numbers don’t lie. 71% of consumers say they like it when brands come together to offer a unique product. When two brands partner up, they can reach a whole new customer base.

For example, when Levi’s teamed up with Google to create a co-branded smart jacket, they tapped into a new audience of tech-savvy consumers.

Provide a Wider Range of Products

Customers love choices. When you team up with another brand, you can diversify your product offerings.

Help You Invest More Into Your Brand

Especially if you’re interested in tapping into a new market, a co-branded partnership can help you do that without breaking the bank. Usually, both brands invest in the research and development of the new products, so it can be a cost-effective way to grow your brand.

How to Create the Right Co-Branded Partnership

Here’s a quick rundown of how we would approach this opportunity:

1. Research Potential Partners

The first step is to brainstorm a list of potential partners. Consider companies that have a similar target audience, but complementary products.

Once you have a list, it’s time to do your research. Take a look at their social media presence, website traffic, and any other relevant metrics. You should also read any press they’ve gotten recently. This will help you get a sense of their brand and whether or not they would be a good fit.

2. Reach Out and Negotiate

Once you’ve chosen a potential partner, it’s time to reach out and start negotiations. This is where having a good relationship with the other brand’s decision-makers comes in handy.

Be sure to iron out all the details of the partnership before moving forward. This includes everything from the products you’ll be creating to the marketing budget.

You also want to make sure that both brands are equally represented and that there’s a clear benefit for both parties. Having a contract in place will help ensure that both brands are on the same page and that the partnership is a success.

3. Manufacture Your Products

The next step is to start manufacturing your products. Your team will need to get creative and come up with designs that represent both brands.

Be sure to consider the quality of the products you’re creating. After all, your customers will be wearing these products, so you want to make sure they’re made to last.

At Scrappy Apparel, quality is our middle name. We’ve been in the business of manufacturing luxury-level apparel for over 16 years, so we know a thing or two about what it takes to create products your customers will love.

We offer a variety of custom apparel services, including:

Since multiple brands are involved, co-branded partnerships often present a unique set of challenges. You don’t want to be worried about whether or not your products are being made to the highest standards.

That’s why working with an experienced apparel manufacturer is essential. When you choose us, you’ll work with a team of experts who will handle every step of the manufacturing process, from sourcing materials to the production of the apparel.

4. Launch Your Products!

Once your products are ready to go, it’s time to launch them to the public. This is where your marketing skills will come in handy.

You’ll need to create a marketing campaign that will get people excited about your products. Be sure to promote the unique aspects of the partnership and why customers should be interested in the products you’ve created.

You’ll also want to make sure you’re using the right marketing channels. Social media, email marketing, and paid advertising are all great ways to get the word out about your products.

Finally, you want to set key performance indicators (KPIs) and track your progress. This will help you see how successful the launch is and make necessary adjustments along the way.

Examples of Co-Branded Apparel Partnerships

Now that you know the basics of how to create a co-branded apparel partnership, let’s take a look at some examples.

1. Nike x Supreme

Nike and Supreme launched a fall collection of jackets, jerseys, sweatshirts, pants, duffle bags, and sunglasses. Nike is known for its high-quality athletic apparel, while Supreme is known for its streetwear style. The products are designed to represent both brands, and we think they did a great job.

2. Adidas x Stella McCartney

Adidas and Stella McCartney joined forces to create a line of sportswear that uses sustainable materials, including recycled polyester and recycled nylon. The collection includes leggings, jackets, and more.

3. Versace and H&M

This one is a bit of a throwback, but we think it’s still worth mentioning. In 2011, luxury fashion brand Versace partnered with H&M to create a line of apparel and accessories. The purpose of the collaboration was to introduce Versace to a new market and elevate H&M ‘s image. This collab turned an unlikely duo into powerhouse partners.

We’ll Fuel Your Co-Branded Partnership With Luxury-Level Apparel!

If you’re looking for a manufacturing partner to help you create high-quality products for your co-branded apparel partnership, look no further than Scrappy Apparel.

We are a 100% online custom apparel solution that will ship your order to your doorstep for free. We fold and polybag each order before shipping it out to ensure each garment is retail-ready.

Our team of experts will work with you to ensure your products are exactly what you want them to be. You can count on us to delight your customers every time!