We’ve been in the apparel industry for 18 years, and both in-store and online shopping experiences have evolved tremendously since we first started pressing shirts.

In honor of Black Friday, it feels right to share a few expert insights on how to streamline fulfillment as an apparel brand.

This is the time of year when the stakes are high, and the opportunities are massive. But here’s the thing—every year, countless businesses stumble during this critical sales period, facing fulfillment nightmares that lead to lost revenue and unhappy customers.

We’ve seen it happen: overwhelmed systems, shipping delays, inventory shortages, customer service hiccups—the list goes on. Whether you’re handling bulk wholesale orders or shipping directly to eager shoppers, your fulfillment strategy needs to be rock-solid to navigate the Black Friday frenzy.

Our experts at Scrappy have put together five essential fulfillment tips to help you not just survive but thrive during Black Friday. From smart inventory management to lightning-fast shipping, these strategies are your ticket to a smooth and successful sales event.

Partner with Scrappy Apparel for a Streamlined Multichannel Apparel Fulfillment Solution

1. Master Your Inventory Management

First things first—let’s talk inventory.

For streetwear and sportswear brands, product scarcity can be a double-edged sword. While limited releases can build hype, running out of stock too soon can leave money on the table and disappoint your loyal fanbase.

For example, Supreme’s drops often sell out in minutes. While the hype is unreal, imagine if they misjudge demand and either overproduce (diluting exclusivity) or underproduce (missing out on potential sales).

Here’s how you can avoid that happening to your brand:

• Leverage Data Analytics: Dive into last year’s Black Friday data and recent sales trends. 
• Segment Your Inventory: Prioritize your bestsellers and limited editions. If your signature graphic tees are hot sellers, ensure you have ample stock.
• Implement Real-Time Tracking: Use inventory management software that updates stock levels across all platforms—your website, physical stores, and marketplaces like Amazon.
• Communicate with Suppliers: If you’re expecting a surge in demand, give your manufacturers a heads-up to adjust production schedules.

You could also consider holding a pre-Black Friday VIP sale for your most loyal customers. This not only rewards them but also gives you early insights into which products are likely to be hits.

2. Streamline Your Order Processing

When the orders start pouring in, you need a system that’s smooth and error-free.

In the apparel world, especially with streetwear drops, customers expect instant gratification. Any hiccup in order processing can lead to cart abandonment or negative reviews.

Tips to nail it:

• Automate Where Possible: Implement order management systems that automatically process payments, confirm orders, and update inventory.
• Integrate Platforms: Ensure your e-commerce platform (like Shopify or WooCommerce) is seamlessly connected with your inventory and fulfillment systems.
• Load Test Your Website: Anticipate heavy traffic and make sure your site can handle the surge. Slow load times can deter impatient shoppers.
• Simplify the Checkout Process: Reduce the number of steps required to complete a purchase. Offer guest checkouts and multiple payment options like Apple Pay and PayPal.
• Set Up a Mobile-Optimized Site or App: With a significant number of shoppers browsing on their phones, a smooth mobile experience can boost conversions.

3. Speed Up Your Shipping

In the age of Amazon Prime, fast shipping isn’t a luxury—it’s an expectation.

Getting products into customers’ hands quickly can be the difference between a one-time buyer and a lifelong fan.

Here are a few tips to provide a 5-star shipping experience:

• Partner with a 4PL Provider: A 4PL partner will manage relationships with 3PL warehouses, oversee the supply chain for you, eliminate bottlenecks, and ensure efficiency at every step. 
• Implement Real-Time Order Tracking: Customers appreciate knowing exactly where their new hoodie is on its journey.
• Offer Express Shipping: Even if it costs extra, give customers the choice.
• Communicate Cut-Off Times: Clearly state the last day to order for guaranteed Black Friday delivery.

4. Prepare for Demand Surges

Black Friday isn’t your average day—it’s game day, and you need to be in peak condition.

Unpreparedness can lead to system crashes, overwhelmed staff, and ultimately, disappointed customers who might turn to competitors.

You can prepare for Black Friday/Cyber Monday weekend by doing the following:

• Hire Temporary Staff: Bring in extra hands for customer service and other key functions.
• Implement Queue Systems: For extremely high demand, virtual waiting rooms can manage site load and keep customers informed.
• Boost Server Capacity: Work with your hosting provider to handle increased web traffic.
• Plan with Carriers: Ensure your shipping partners are ready for increased pickups and deliveries.

Also, make sure to use social media to engage with customers in real time. If issues arise, transparent communication on platforms like Instagram and X can maintain trust.

5. Communicate Clearly!

Effective communication builds loyalty, reduces anxiety about orders, and enhances the overall shopping experience.

For example, Gymshark, a leading fitness apparel brand, excels at customer communication. During peak sales, they proactively update customers about shipping times and any potential delays, maintaining a strong brand-customer relationship. They also have an onsite chatbot that will route you to a human agent if you have a complex request.

Here are some examples of communication channels your brand should leverage:

• Email Notifications: Send order confirmations, shipping updates, and delivery confirmations.
• SMS Alerts: For more immediate communication, especially about shipping status.
• App Notifications: If you have a mobile app, use push notifications for real-time updates.

Offer transparent policies, such as:

• A Clear Return Policy: Outline how returns and exchanges work, especially for gift purchases.
• FAQs and Support: Have an easily accessible help center to answer common questions.

Scrappy Apparel Helps You Win on Black Friday

We get it—managing all these moving parts can be overwhelming.

That’s why Scrappy offers an apparel-first, end-to-end supply chain management solution.

We streamline your entire supply chain—from smart inventory management to fast, reliable shipping—so you can meet high demand without breaking a sweat. 

Our e-commerce optimization seamlessly integrates with your online store, providing real-time inventory tracking and same-day shipping for orders placed by noon. 

We also support limited edition drops to help you create buzz and drive demand, all while maintaining optimal stock levels with advanced inventory systems.

What sets Scrappy Apparel apart is our ability to scale with your business, especially during peak times like Black Friday. We offer dedicated warehouse space, custom packing slips, and nationwide delivery without any per SKU fees—allowing you to expand your product range without hidden costs. 

Whether you’re selling online or through retail channels, Scrappy’s fulfillment programs provide the efficiency, reliability, and scalability you need.

Ready to Invest in a 5-Star Fulfillment Experience for Your Brand?