Monthly Archives: November 2024

Nov 30 2024

Behind Black Friday: 5 Fulfillment Tips to Execute a Successful Sale

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We’ve been in the apparel industry for 18 years, and both in-store and online shopping experiences have evolved tremendously since we first started pressing shirts.

In honor of Black Friday, it feels right to share a few expert insights on how to streamline fulfillment as an apparel brand.

This is the time of year when the stakes are high, and the opportunities are massive. But here’s the thing—every year, countless businesses stumble during this critical sales period, facing fulfillment nightmares that lead to lost revenue and unhappy customers.

We’ve seen it happen: overwhelmed systems, shipping delays, inventory shortages, customer service hiccups—the list goes on. Whether you’re handling bulk wholesale orders or shipping directly to eager shoppers, your fulfillment strategy needs to be rock-solid to navigate the Black Friday frenzy.

Our experts at Scrappy have put together five essential fulfillment tips to help you not just survive but thrive during Black Friday. From smart inventory management to lightning-fast shipping, these strategies are your ticket to a smooth and successful sales event.

Partner with Scrappy Apparel for a Streamlined Multichannel Apparel Fulfillment Solution

1. Master Your Inventory Management

First things first—let’s talk inventory.

For streetwear and sportswear brands, product scarcity can be a double-edged sword. While limited releases can build hype, running out of stock too soon can leave money on the table and disappoint your loyal fanbase.

For example, Supreme’s drops often sell out in minutes. While the hype is unreal, imagine if they misjudge demand and either overproduce (diluting exclusivity) or underproduce (missing out on potential sales).

Here’s how you can avoid that happening to your brand:

  • Leverage Data Analytics: Dive into last year’s Black Friday data and recent sales trends. 
  • Segment Your Inventory: Prioritize your bestsellers and limited editions. If your signature graphic tees are hot sellers, ensure you have ample stock.
  • Implement Real-Time Tracking: Use inventory management software that updates stock levels across all platforms—your website, physical stores, and marketplaces like Amazon.
  • Communicate with Suppliers: If you’re expecting a surge in demand, give your manufacturers a heads-up to adjust production schedules.

You could also consider holding a pre-Black Friday VIP sale for your most loyal customers. This not only rewards them but also gives you early insights into which products are likely to be hits.

2. Streamline Your Order Processing

When the orders start pouring in, you need a system that’s smooth and error-free.

In the apparel world, especially with streetwear drops, customers expect instant gratification. Any hiccup in order processing can lead to cart abandonment or negative reviews.

Tips to nail it:

  • Automate Where Possible: Implement order management systems that automatically process payments, confirm orders, and update inventory.
  • Integrate Platforms: Ensure your e-commerce platform (like Shopify or WooCommerce) is seamlessly connected with your inventory and fulfillment systems.
  • Load Test Your Website: Anticipate heavy traffic and make sure your site can handle the surge. Slow load times can deter impatient shoppers.
  • Simplify the Checkout Process: Reduce the number of steps required to complete a purchase. Offer guest checkouts and multiple payment options like Apple Pay and PayPal.
  • Set Up a Mobile-Optimized Site or App: With a significant number of shoppers browsing on their phones, a smooth mobile experience can boost conversions.

3. Speed Up Your Shipping

In the age of Amazon Prime, fast shipping isn’t a luxury—it’s an expectation.

Getting products into customers’ hands quickly can be the difference between a one-time buyer and a lifelong fan.

Here are a few tips to provide a 5-star shipping experience:

  • Partner with a 4PL Provider: A 4PL partner will manage relationships with 3PL warehouses, oversee the supply chain for you, eliminate bottlenecks, and ensure efficiency at every step. 
  • Implement Real-Time Order Tracking: Customers appreciate knowing exactly where their new hoodie is on its journey.
  • Offer Express Shipping: Even if it costs extra, give customers the choice.
  • Communicate Cut-Off Times: Clearly state the last day to order for guaranteed Black Friday delivery.

4. Prepare for Demand Surges

Black Friday isn’t your average day—it’s game day, and you need to be in peak condition.

Unpreparedness can lead to system crashes, overwhelmed staff, and ultimately, disappointed customers who might turn to competitors.

You can prepare for Black Friday/Cyber Monday weekend by doing the following:

  • Hire Temporary Staff: Bring in extra hands for customer service and other key functions.
  • Implement Queue Systems: For extremely high demand, virtual waiting rooms can manage site load and keep customers informed.
  • Boost Server Capacity: Work with your hosting provider to handle increased web traffic.
  • Plan with Carriers: Ensure your shipping partners are ready for increased pickups and deliveries.

Also, make sure to use social media to engage with customers in real time. If issues arise, transparent communication on platforms like Instagram and X can maintain trust.

5. Communicate Clearly!

Effective communication builds loyalty, reduces anxiety about orders, and enhances the overall shopping experience.

For example, Gymshark, a leading fitness apparel brand, excels at customer communication. During peak sales, they proactively update customers about shipping times and any potential delays, maintaining a strong brand-customer relationship. They also have an onsite chatbot that will route you to a human agent if you have a complex request.

Here are some examples of communication channels your brand should leverage:

  • Email Notifications: Send order confirmations, shipping updates, and delivery confirmations.
  • SMS Alerts: For more immediate communication, especially about shipping status.
  • App Notifications: If you have a mobile app, use push notifications for real-time updates.

Offer transparent policies, such as:

  • A Clear Return Policy: Outline how returns and exchanges work, especially for gift purchases.
  • FAQs and Support: Have an easily accessible help center to answer common questions.

Scrappy Apparel Helps You Win on Black Friday

We get it—managing all these moving parts can be overwhelming.

That’s why Scrappy offers an apparel-first, end-to-end supply chain management solution.

We streamline your entire supply chain—from smart inventory management to fast, reliable shipping—so you can meet high demand without breaking a sweat. 

Our e-commerce optimization seamlessly integrates with your online store, providing real-time inventory tracking and same-day shipping for orders placed by noon. 

We also support limited edition drops to help you create buzz and drive demand, all while maintaining optimal stock levels with advanced inventory systems.

What sets Scrappy Apparel apart is our ability to scale with your business, especially during peak times like Black Friday. We offer dedicated warehouse space, custom packing slips, and nationwide delivery without any per SKU fees—allowing you to expand your product range without hidden costs. 

Whether you’re selling online or through retail channels, Scrappy’s fulfillment programs provide the efficiency, reliability, and scalability you need.

Ready to Invest in a 5-Star Fulfillment Experience for Your Brand?

Nov 23 2024

Collecting First-Party Data: Why Apparel Brands Can’t Afford to Ignore It

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Did you know that 41% of business leaders struggle to generate insights from their customer data? 

If you have an apparel brand, you’ve probably noticed the growing buzz around data privacy and how companies interact with their customers online. 

However, you might not realize this…

With privacy regulations tightening and third-party cookies being phased out, relying on external platforms to tell you about your customers is becoming a thing of the past.

First-party data is the information you collect directly from your customers—like email addresses, purchase history, preferences, or how they interact with your website. 

Unlike third-party data, which comes from external sources like social media platforms or data brokers, first-party data belongs to you.

This change will affect how you market to your customers going forward. That’s why we thought it was important to cover this topic on the blog this week!

Enjoy Stress-Free Logistics with Scrappy’s E-Commerce Fulfillment Solutions

Why First-Party Data is Such a Big Deal

First-party data includes information gathered from customer interactions, like:

  • Website and mobile app activity
  • Purchase history and transaction data
  • Email and newsletter engagement
  • Customer feedback and surveys
  • Social media interactions
  • Point-of-sale systems data

What sets first-party data apart is its accuracy—it comes straight from your customers. By tapping into their behaviors and preferences, you gain insights to create personalized experiences that drive real results.

Research from Google shows that brands using first-party data for marketing have achieved a 2.9x revenue lift and a 1.5x increase in cost savings.

The Decline of Third-Party Cookies

Today, customers want more control over their own information. They’re rejecting cookies and raising even more concerns about privacy.

Major platforms like Google have responded by reducing reliance on third-party tracking, reshaping how brands collect and use data.

However, this isn’t the end of personalization in marketing! It’s only the beginning.

You should focus on data you collect directly from your audience. By being transparent and following privacy rules like GDPR and CCPA, you can build trust while personalizing your marketing campaigns.

How Your Apparel Brand Can Use First-Party Data

Transforming your customer data into actionable insights can boost your profits! Here’s how:

Personalizing the Customer Experience

66% of consumers expect brands to understand their needs. You can use your customer data to offer personalized product recommendations based on purchase history. 

If you store this data in a modern CRM, every piece of information you collect from your customers can be used to give them an experience that feels like you really know them.

Gaining a Competitive Advantage

Your first-party data is a unique asset that competitors can’t duplicate. 

By connecting data points across channels, you gain insights that inform smarter decisions. For example, you can create new products that are similar to ones your customers already love. 

You can also use data to decide how many units of each item to stock. (This is especially important during peak times, like Black Friday/Cyber Monday weekend!)

Leveraging first-party data positions your apparel brand for long-term growth while meeting privacy expectations. It’s a win-win strategy!

Can You Use First-Party Data Ethically and Effectively?

The answer is yes!

The key is to be transparent about how you’re going to use your customers’ data after you collect it.

Here’s what we mean:

Use Your E-Commerce Platform

By tracking behaviors like purchase history and browsing patterns, you can uncover trends and tailor your offerings to what resonates most.

And when you’re upfront about what you’re collecting and why, customers appreciate the honesty, which only strengthens their trust in your brand. You should include this info in your website’s privacy policy.

Make Loyalty Programs Work Smarter

Loyalty programs reward your customers for shopping with you while giving you insights into their preferences, interests, and shopping habits. The key is to offer value to the customer in exchange for these insights!

Remember to Talk to Your Customers!

Don’t underestimate the power of a direct connection. Social media interactions, customer support inquiries, and even quick polls on Instagram can reveal so much about your audience. These moments are opportunities to show that your brand genuinely cares.

Scrappy Apparel’s E-Commerce Fulfillment Solutions Were Created for High-Volume Brands

Scaling your apparel brand means integrating data collection into every aspect of your operations—especially fulfillment.

At Scrappy Apparel, we know that getting products to your customers quickly and accurately is just as important as the quality of your designs. That’s why we’ve developed a full-service fulfillment program for brands that sell thousands of garments per month.

Here’s what you can expect from our program:

Fast Shipping = Happy Customers

Nobody likes waiting around for orders, and with our system, they won’t have to. We pride ourselves on our fast delivery times.

Accuracy is key, too—our streamlined process minimizes the margin of error so customers get exactly what they ordered.

Shopify Made Easy

Our fulfillment system syncs with Shopify to give you real-time updates on inventory, shipping, and orders. No more guesswork, no more juggling spreadsheets—just a clear, simple way to keep everything running smoothly.

Our team offers Shopify store management services if you want additional support. We also integrate with other e-commerce platforms like WooCommerce.

Built to Grow With You

You’ll never outgrow us! Our system scales to meet your needs. 

We’ll help cut shipping costs, optimize warehouse locations, and keep your operations efficient as you grow. With our expert team, you’ll always have someone to help solve any logistics challenges that come up.

Ready to Make Apparel Fulfillment Simple, Fast, and Stress-Free?

Nov 16 2024
simulated process screen printing

Why Simulated Process Screen Printing is the Key to High-Color, Intricate Prints

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“You can’t screen print more than 4 colors.”

This is a common misconception in the apparel industry. Although it’s true that traditional screen printing can’t efficiently produce a large number of colors, there are ways around this limitation!

If your brand strives to achieve vibrant, photorealistic designs on custom apparel, simulated process screen printing offers a top-tier solution. 

This advanced technique delivers unmatched print quality, capturing the kind of intricate detail that standard screen printing methods can’t replicate. 

For brands focused on creating premium, eye-catching designs that are screen printed on a cotton-based fabric, simulated process printing is the answer.

With simulated process screen printing, you can achieve up to 16-color designs, handle large-scale prints, and ensure outstanding durability even after multiple washes. 

Ready to learn more? Let’s break down how this method supports the needs of streetwear brands and many kinds of custom apparel projects.

Learn More About Scrappy’s Simulated Process Printing Services

What is Simulated Process Screen Printing?

Simulated process screen printing is a sophisticated method that brings complex designs to life with precise, high-color details. Using a combination of halftone dots and spot colors, it creates the illusion of a wide color spectrum with only 8-12 colors. You’ll end up with high-definition prints that stand out on any garment!

How Simulated Process Differs from Standard Screen Printing

One drawback of traditional screen printing is its color limitations. Because it requires a separate screen for each color, regular screen printing can get expensive—fast.

However, simulated process printing offers a solution—it layers colors strategically to produce a vast range of hues. 

Specialized software handles color separations while considering the garment’s base color, allowing for smooth gradients and intricate detail. 

This technique’s advantages include:

  • Exceptional Detail Capture: Perfect for intricate artwork and detailed designs.
  • Versatile Printing on Any Garment Color: The method adapts seamlessly to various base colors.
  • Efficient Production: Faster print times with possible flashing for added durability.
  • Ink Compatibility: Works well with water-based and PVC-free inks.

Ideal for High-Color, Photorealistic Prints

For designs that rely on realistic imagery and fine details, simulated process printing is unparalleled. 

This method excels in handling:

  • Smooth Color Transitions
  • Complex Shadows and Gradients
  • Detailed Artwork
  • Natural and Photorealistic Images

A white underbase on darker fabrics enhances color vibrancy, ensuring the design stays true to its original look.

Bring Your Designs to Life with Laser Precision

Simulated process printing is perfect for creating complex, photorealistic designs with vivid color gradients and fine detail. It reproduces visuals with remarkable accuracy, making it versatile and ideal for streetwear. 

With the ability to combine simulated process printing with techniques like embroidery, your brand can achieve truly unique and eye-catching results.

Garments That Work Well with Simulated Process

Like every printing process, there are fabrics that work well and ones that don’t.

Polyester is a no-go for screen printing. If you want to print on polyester, sublimation is a far better printing process.

Cotton-based fabrics work the best—but again, not all are created equal. Lightweight cotton, while breathable and comfortable, often lacks the structure needed to capture the high detail and vibrancy that this printing technique offers. It’s better suited for other use cases.

We recommend using premium heavyweight cotton for streetwear-inspired prints. This fabric provides the stable, dense surface needed to ensure that intricate designs stay crisp and colors stay true. Heavyweight cotton is also incredibly durable, allowing your prints to look bold and vibrant, even after repeated washes. 

Leading brands like Shaka Wear highlight the premium quality achievable with high-grade blanks for simulated process screen printing. Their heavyweight 6.5oz tees are expertly designed with streetwear aesthetics in mind. This quality fabric provides an ideal surface for simulated process printing, which thrives on materials that can capture intricate details and vibrant colors.

Another great example is the Lane Seven Unisex Urban Heavyweight T-Shirt (Style LS16005). This garment is made from 100% combed ringspun cotton, providing a durable surface ideal for detailed printing techniques. Its pure cotton composition offers superior breathability and comfort, while still maintaining the premium feel and printability that Lane Seven is known for.

Scrappy Apparel’s Advanced Screen Printing Services Ensure Quality, Vibrancy, and Durability

At Scrappy Apparel, our screen printing solutions bring your designs to life with unmatched color depth, precision, and durability. Our extensive capabilities and refined processes allow you to create apparel that truly makes a statement with its visual impact and lasting quality.

Why Choose Scrappy Apparel?

Partnering with Scrappy means working with a team that’s committed to precision, consistency, and the highest quality standards:

  • 16-Color Printing for Maximum Vibrancy: Our high-tech 16-color printing system captures stunning gradients, photorealistic details, and precise color matching. This technology allows for true-to-life prints that maintain brand consistency and bring intricate designs to life.
  • Monster Prints for Bold, Large-Scale Designs: Our monster screen print technology ensures large-scale designs retain sharpness and vibrant colors across extensive print areas, making it ideal for bold, statement pieces. This capability allows your brand to stand out with designs that demand attention and make a lasting impression. You can print up to 17” x 22” with us, which most local print shops can’t compete with!
  • Fast, Reliable Production for High-Demand Orders: With our agile manufacturing processes, we deliver quick turnarounds without compromising quality. Whether you’re launching a new collection or restocking popular items, our streamlined production keeps your schedule on track, ensuring you can meet market demand effectively.
  • High-Detail Printing Expertise: Our team offers 18+ years of experience in handling intricate designs.
  • Dedicated Quality Control: From pre-press artwork checks to post-production inspections, we maintain rigorous quality control throughout, guaranteeing consistent and reliable results.
  • Full-Service Manufacturing and Fulfillment: Our fulfillment solutions ensure fast, efficient delivery to each final destination, keeping your brand’s reputation intact.

Ready to Become Our Next Scrappy Success Story?

Nov 9 2024
Perfecting Sublimation Printing

Perfecting Sublimation Printing: How to Choose the Right Fabric for Your Project

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Choosing the right fabric is a decision that can make or break your custom apparel printing project. Your choice will affect the vibrancy, durability, and quality of the final print. 

At Scrappy Apparel, we’ve spent over 18 years perfecting our fabric selection and sublimation process to help brands create long-lasting apparel that stands out on the street, at a job site, or even in a retail store. 

That’s how we know that the right fabrics will offer your garments:

  • Enhanced durability for frequent wear and washing
  • Temperature control to keep wearers comfortable in all environments
  • Moisture-wicking properties for active roles and warmer climates
  • Retained shape and color for a polished, professional appearance
  • Boosted morale when employees feel comfortable and look great

At the end of the day, sublimation printing is about creating a lasting impression. By embedding ink directly into the fabric, sublimation produces vibrant, high-definition designs that don’t fade, peel, or crack. 

Here’s what you can expect from your sublimation printing project:

  • Brilliant Color Vibrancy: Expect intense, eye-catching colors that stand out.
  • All-Over Design Potential: Full-coverage designs give your brand a distinctive look, with endless creative possibilities.
  • Enhanced Wash Resistance: Since sublimation ink becomes part of the fabric, your designs stay fresh and vibrant, even after countless washes.

If you’re ready to explore fabric options that fit your brand’s needs, this guide will walk you through the key fabric types we offer for sublimation and how each one will take your apparel to the next level.

Get All-Over Sublimation Printed Garments from Scrappy Apparel

Fun Fact: Sublimation Doesn’t Work Well on Every Fabric!

If you’ve chosen sublimation as your custom apparel printing process, just know there’s a world of possibilities waiting for you! 

The fabric you choose plays a major role in achieving the vibrant colors and quality finish that sublimation printing offers. 

Matching Fabric Options to Specific Industry Needs

Different roles and brands call for different solutions. Here’s how each of our fabrics fits various environments and needs:

  • Active Roles: Lightweight and midweight fabrics provide flexibility, moisture control, and comfort for active wearers.
  • Streetwear Brands: Heavyweight fabrics deliver a relaxed, durable option that’s perfect for trendy, everyday wear.
  • Cold-Weather Collections: Poly/fleece fabrics provide warmth and coziness, ideal for winter collections or uniforms in colder climates.

About Scrappy Apparel’s Fabrics for All-Over Sublimation Printing

Here’s a closer look at our curated fabric options, each tailored to different uses in uniforms, streetwear, and activewear.

Lightweight (140 GSM)

Our lightweight fabric is engineered with SUPERCOOL technology, giving it just the right balance of breathability and stretch. If your team works in high-movement roles or warm environments, this fabric is a lifesaver. It keeps wearers cool and comfortable, making it ideal for staying active all day.

  • Best For: Athletes, landscapers, and anyone needing a uniform that lets them move freely and stay cool.
  • Why Choose Lightweight? Perfect for those on the go, this fabric is breathable, flexible, and makes sublimated colors pop.

Midweight (180 GSM) – Premium Basics

If you’re looking for a professional look with all-day comfort, our midweight fabric from the Premium Basics line is your match. It’s designed to handle daily wear while keeping colors vibrant and your team looking polished.

  • Best For: Company uniforms and activewear that need to make a great impression while holding up to regular use.
  • Why Choose Midweight? Durable yet comfortable, this fabric offers a refined, professional appearance without sacrificing wearability. Ideal for versatile, all-purpose apparel.

Heavyweight (260 GSM)

For a substantial, statement-making option, our heavyweight fabric fits the bill. It’s durable and relaxed, ready to withstand the demands of daily wear. Perfect for streetwear or for those who want their apparel to feel substantial, this fabric keeps your designs bold and resilient.

  • Best For: Streetwear or any roles where durability and style need to go hand-in-hand.
  • Why Choose Heavyweight? Great for brands looking to create a lasting impression with a fabric that’s as tough as it is eye-catching. This is where style meets substance.

Poly/Fleece (300/360 GSM)

When the temperature drops, our poly/fleece fabric steps in with softness and warmth. This cozy option is designed for cooler climates, perfect for hoodies, sweatshirts, and casual wear. It’s warm without bulk, keeping the wearer comfortable and the design vibrant.

  • Best For: Hoodies, sweatshirts, and winter collections that need both warmth and style.
  • Why Choose Poly/Fleece? Ideal for cold-weather apparel, it combines comfort and insulation, making it a great choice for chilly days.

About Our Commitment to Quality

Quality is our top priority at Scrappy Apparel. Each of our fabrics undergoes rigorous testing to ensure they meet high standards for durability, comfort, and appearance:

  • Wash Resistance: Fabrics that retain their look and feel over time.
  • Tear Strength and Durability: Tough enough to handle demanding environments.
  • Color Fastness: Vibrant colors that don’t bleed or fade.
  • Pilling Resistance: Fabrics remain smooth and professional-looking.
  • Seam Integrity: Built to last, ensuring reliable construction.

Invest in High-Performance Fabrics for Premium Garments

With the help of the right fabric and a professional-grade sublimation process, your custom apparel will become an extension of your brand. 

Scrappy’s sublimation program is designed to deliver vibrant, all-over prints that last, making it perfect for company uniforms across various industries—especially the home service industry. Whether you need durable, comfortable uniforms for technicians, service teams, or retail staff, we’ve got you covered.

Contact us today to learn more about Scrappy Apparel’s sublimation fabric options and see how we can help you create apparel that showcases your brand in the best light!

Nov 2 2024
smile clothing

Brand Analysis: Smile Clothing

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We love to see clothing brands making an impact in the world.

Smile Clothing brightens people’s lives with positive, uplifting apparel that spreads joy and supports mental health awareness.

In our brand analysis, you’ll discover the inspiring story behind Smile Clothing and learn about their commitment to quality and comfort. You’ll also explore their remarkable social impact initiatives and charitable efforts that set them apart.

Smile Clothing has become more than just a clothing brand—it’s a movement that’s changing lives one smile at a time. Keep reading to find out how.

The Brand Story

Smile Clothing’s story began with a heartfelt mission, started by a college student named Dylan and his grandmother, known as “Mama.” What started in 2020 as a TikTok account, “MamaClaus,” was their way of spreading light during the challenging days of the pandemic. 

Mama’s warmth and Dylan’s vision connected with people, bringing joy and comfort to over 1.6 million followers. Inspired by the real struggles with mental health that Dylan saw within his own family, they transformed their viral success into a purpose-driven brand, launching “MakeYouSmile” and later rebranding to Smile Clothing in 2023.

The brand’s commitment to quality is evident in their product design. Each piece of clothing is crafted with love and care, using a premium cotton/polyester blend that ensures maximum comfort and warmth. Beyond the company’s mission, customers love their garments for their soft texture and cozy feel.

Community Values and Ambassador Program

Smile Clothing warmly invites everyone to join the Smile Community, a place where positivity is contagious, and people genuinely uplift and support each other. 

The ambassador program invites individuals who are passionate about mental health, regardless of follower count, to become brand partners. This is a big deal because it creates an inclusive space where everyone is welcome. Many other brands tout their ambassador programs as “exclusive opportunities” that you need to qualify for. Smile Clothing takes a different approach.

Ambassadors enjoy perks, including a 10% commission on referrals, early product access, exclusive discounts, and unique items. This sense of connection has built a loyal following of customers who feel like they’re part of something bigger.

The brand’s commitment to community extends to its charitable efforts. With each purchase, customers contribute to causes focused on spreading joy and positivity, supporting charities and institutions that make a real difference. 

Product Quality

From the choice of materials to careful construction, it’s clear that Smile Clothing is committed to offering quality products to their customers.

Here are a couple of our favorite products from their lineup:

  • Mental Health Matters Shirt: This standout piece embodies Smile Clothing’s focus on quality and purpose. The blend of cotton and polyester provides softness, breathability, and strength, ensuring it keeps its shape and remains comfortable throughout the day. 
  • Smile Oversized Hoodie: Available in a light pink, this limited edition hoodie features detailed embroidery, underscoring Smile Clothing’s attention to craftsmanship. The oversized fit looks incredibly comfy. Constructed with the same cotton-polyester blend, the hoodie is made to be both soft and durable.

Social Media Presence

Smile Clothing’s social media platforms feel like warm, welcoming spaces where positivity and mental health awareness shine through.

Their content mix is refreshing—it’s not just product shots, but also inspiring quotes, behind-the-scenes peeks, and heartfelt messages that feel genuine.

Mama is one of the faces of the brand on social media. Her presence adds a personal, family feel to Smile Clothing’s online space, where she shares uplifting messages with followers who might need a little encouragement or a reminder that they’re not alone.

By personifying Mama as part of the brand, Smile Clothing creates a more intimate atmosphere on their social platforms. She embodies the brand’s mission to spread smiles and support mental health, serving as a symbol of love, kindness, and resilience. 

Smile Clothing also spotlights real customers and ambassadors on their page, reposting their user-generated content (UGC). Each post feels like an invitation to be part of a community that truly cares. 

What We Think About Smile Clothing

Needless to say, we’re impressed!

Smile Clothing has a powerful approach to branding and community-building. The brand’s evolution from a social media presence to a full-fledged clothing line is both meaningful and strategic. They built a community first, and a brand second.

Dylan and Mama have masterfully blended fashion with a purpose, using quality apparel as a vehicle to spread positivity and raise mental health awareness—a critical topic that needs more attention in the world today.

Their thoughtful integration of real stories, like Mama’s presence on social media, adds a layer of authenticity and warmth that’s often hard to achieve in the e-commerce space. 

Online shopping can feel impersonal, so humanizing it as much as possible is the way to go. According to research from McKinsey & Company, 71% of consumers expect companies to deliver personalized interactions. Smile Clothing’s approach to community building works well because it makes people feel seen and heard in a digital age that can feel isolating.

We believe Smile Clothing is a standout example of how apparel can inspire, connect, and create lasting change. Two thumbs up from our team at Scrappy Apparel!

A 5-Star Customer Experience Begins with a 5-Star Apparel Supply Chain

If you’re aiming for success like Smile Clothing and want to deliver exceptional products to your customers, our experts at Scrappy Apparel would love to make it happen. 

We can help you produce top-tier T-shirts, hoodies, and more, using only the finest materials.

As supply chain management experts, we offer support from manufacturing to fulfillment, ensuring a five-star customer experience at every stage. 

As your business grows, our supply chain scales with you—whether you need to produce hundreds or thousands of garments, you’ll never outgrow us!

With an extensive network of suppliers worldwide, we ensure that every garment aligns with your brand’s quality standards and values.

On the fulfillment side, Scrappy operates as a 4PL solution, leveraging relationships with multiple 3PL warehouses to manage logistics seamlessly. You can count on us to handle every detail so you can focus on building your brand and connecting with your customers. 

Ready to Become Our Next Scrappy Success Story?