Scrappy

Custom apparel can be a major investment for any brand—and like any investment, you should take measures to ensure you make the most of it.

The fashion industry’s shift toward brand marketing presents a significant opportunity for building stronger customer loyalty, as highlighted in The State of Fashion 2024 Report by McKinsey & Company.

Apparel companies can create deeper, more meaningful relationships with customers through their brand experiences. This builds a loyal customer base that goes beyond transactional interactions to create emotionally invested brand advocates.

Keep reading to find out how to elevate your brand with premium custom apparel solutions.

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Why This Matters

It’s easier to understand the value of your investment when looking at concrete situations, so here are two hypothetical scenarios that illustrate what we mean…

Scenario 1: Ordering Company Uniforms

When it comes to outfitting your workforce, the decisions you make today can have a lasting impact on both your budget and your team’s satisfaction. 

Let’s take a look at two companies facing the same need for new uniforms for their 1,000-strong teams:

• Company A, looking to minimize upfront costs, opts for the cheapest option on the market.
  
• Company B, on the other hand, chooses to invest in quality, focusing on long-term value rather than immediate savings.

Fast forward two years, and the results are telling.

• Company A’s Outcome: Their initial $20,000 investment has doubled due to faded uniforms, frayed seams, and the need for numerous replacements. Employee morale is low, with complaints about discomfort and an unprofessional appearance.
  
• Company B’s Success: After spending $30,000 initially, their uniforms still look fresh and require only minimal replacements. Over five years, they’ve only spent an additional $3,000, and employee satisfaction is high thanks to comfortable, durable uniforms.

This real-world comparison highlights the importance of quality in custom apparel investments. While saving upfront may seem tempting, the long-term costs and impact on your team can far outweigh the initial savings.

Scenario 2: Ordering Garments to Sell to Customers

Now, imagine two e-commerce brands, both venturing into the world of selling custom apparel to their customers:

• Company A, driven by the desire to maximize profits quickly, opts for the cheapest supplier.
• Company B, having learned the value of quality in their previous decisions, chooses a supplier that aligns with their brand values and customer expectations.

Fast forward one year, and the outcomes highlight the difference between short-term savings and long-term success.

• Company A’s Outcome: With a $10,000 investment, Company A launches their apparel line, excited to see sales roll in. However, shortly after, complaints start flooding their inbox—shirts are shrinking, prints are fading, and customers are dissatisfied. Negative reviews on their website and social media platforms hurt their reputation, leading to returns and a drop in sales. The low-quality garments have created a customer service nightmare, and the initial profit margins quickly evaporate as refunds and replacements pile up.
  
• Company B’s Success: Company B, having invested $15,000 upfront in high-quality, durable garments, sees a different outcome. Their customers love the feel and durability of the clothing, leading to glowing reviews, repeat business, and positive word-of-mouth recommendations. Instead of managing complaints, Company B focuses on growing their loyal customer base. Their long-term investment in quality pays off, as they build a trusted brand that continues to see strong sales growth.

Just like in our previous scenario with employee uniforms, Company A’s decision to cut costs resulted in higher expenses and a damaged brand image, while Company B’s focus on quality has strengthened customer loyalty and profitability.

The lesson is clear: investing in quality from the start builds trust, reduces costs in the long run, and sets the foundation for sustained success.

So, how exactly can you do this? Let’s explore further…

Partner with Scrappy Apparel for Fast, High-Quality, and Reliable Manufacturing

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4 Ways to Make the Most of Your Custom Apparel Investment

Here are four effective strategies that will help you make smart decisions and get the most out of your custom apparel venture.

1. Selecting Reliable Suppliers

When it comes to protecting your custom apparel investment, choosing the right suppliers is crucial. You need partners who can deliver quality products consistently and support your brand’s growth. 

Here’s how you can select reliable suppliers for your custom apparel venture.

Before committing to a supplier, it’s essential to do your homework. Look for manufacturers with a proven track record and positive client testimonials for their custom apparel solutions.

You can verify their qualifications, including industry certifications and compliance with safety and ethical standards. Reading reviews from other brands they’ve worked with can give you valuable insights into their reliability and quality of work.

Consider conducting interviews to get a better sense of their operations and company culture. This will help you determine if they align with your brand’s values and production needs.

2. Maintaining Quality Assurance Processes

A reliable supplier should have robust processes for quality assurance in custom apparel. This is crucial because poor-quality raw materials can lead to disruptions, reputational damage, and financial losses. 

Ask potential suppliers about their quality control measures, from raw material selection to final product inspection.

Look for suppliers who perform regular inspections and have clear procedures for addressing quality issues. They should be able to provide samples of their work, allowing you to assess their craftsmanship, material quality, and ability to meet your specific design requirements.

Choose a manufacturer that is responsive to your inquiries and provides clear, detailed information. They should be willing to discuss expectations, address concerns, and offer feedback regularly.

A good supplier will also be able to support your business as it grows. Ask about their production capacity and ability to handle increased order volumes. Additionally, inquire about their turnaround times and flexibility in meeting tight deadlines.

By carefully selecting reliable suppliers, you can significantly reduce risks and enhance the quality of your custom apparel investment. The right supplier isn’t just a vendor—they’re a partner in your business success.

3. Implementing a Quality Check System

To protect your custom apparel investment, implementing a robust quality check system is crucial. This system ensures that your products meet the highest standards throughout the production process. Let’s explore the key components of an effective quality check system.

Pre-Production Samples

Pre-production samples play a vital role in safeguarding your custom apparel investment. These samples allow you to evaluate the design, stitching, and labeling before large-scale production begins. By carefully examining pre-production samples, you can identify and address any issues early on, saving time and resources in the long run.

When reviewing pre-production samples, pay close attention to fabric quality, stitching accuracy, and overall garment construction. This step helps ensure that the final product aligns with your vision and meets your quality standards. Approving pre-production samples is crucial before moving forward with bulk production.

Final Product Evaluation

The final product evaluation is your last opportunity to assess the quality of your custom apparel before it reaches your customers. This crucial step involves a comprehensive inspection to verify that the finished products meet your desired quality standards.

During the final evaluation, conduct thorough visual inspections to check for any visible flaws, such as fabric defects, stains, or irregularities in print or embroidery. Test the functionality of features like zippers, buttons, and snaps to ensure they operate smoothly. Additionally, verify that the garments are correctly labeled with accurate size information and care instructions.

If you work with an end-to-end supply chain management partner like Scrappy Apparel, you can trust them to handle the final product evaluation stage for you (as well as all the other stages of the QA process). You need a reliable partner to complete this final check, so vet potential vendors thoroughly.

4. Protecting Your Brand Identity

Your brand identity is what sets you apart from competitors and creates a lasting impression on your customers. To safeguard your brand, you need to focus on consistency, quality, and authenticity.

Consistent Branding Across Garments

Maintaining brand consistency across all your custom apparel designs is essential for building trust and recognition. When customers see the same logo, colors, and style across all touchpoints, it reinforces your brand’s reliability. Custom corporate apparel ensures that every employee becomes a walking ambassador for your brand, from the front desk to the sales floor.

To achieve consistency, create a comprehensive style guide that outlines your brand’s visual elements, including logo usage, color palette, typography, and imagery. This guide serves as a rulebook for anyone creating content or products for your brand, ensuring uniformity across all channels.

Use High-Quality Labels and Tags

Consider using both internal and external labels to maximize brand visibility. Internal labels provide essential information about the garment, while external labels or hang tags make your brand easily recognizable. You can use these elements to convey important details, like size and care instructions, while reinforcing your brand identity.

Private labeling your garments is a great way to protect and elevate your brand. When you add your logo and brand name to neck labels and hang tags, it gives your custom apparel designs a polished, professional look that strengthens your brand with every wear. It adds extra value to your products and helps prevent counterfeiting or unauthorized reselling. 

At Scrappy Apparel, our private labeling program is designed to help you take your custom apparel to the next level. We offer this service across our entire product range, giving you the opportunity to create a consistent brand experience with a small additional cost per garment. This investment pays off big in terms of brand ownership and distinction.

Let us help you turn standard garments into powerful brand ambassadors, so your apparel not only looks great but truly represents your brand in the marketplace.

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Maximize Your Custom Apparel Investment with Scrappy

At Scrappy Apparel, we’re always working with your best interests in mind. Our team offers far more than basic custom t-shirt printing.

We know that investing in custom apparel is no small expense, and we’re dedicated to helping you maximize that investment. Our team understands that quality matters—from the small details to the overall durability of each piece, we make sure your apparel is built to last and delivers a five-star experience every time. 

As supply chain experts, we’re able to find cost-effective ways to streamline the apparel production process, from manufacturing to apparel fulfillment, all without cutting corners on quality. By combining these custom apparel solutions, we help you cut unnecessary costs and optimize your investment from start to finish.

For more details, check out our custom screen printing and all-over sublimation printing services.

Ready to take your garments to the next level? Let’s maximize your investment with streamlined custom apparel solutions!