When you think of the Marvel Universe, what superheroes come to mind? If you said Batman and Superman, that’s DC. Do your superhero research!
If you know your superheroes or if you’re just a fan of pop culture, you might think of Iron Man, Captain America, or Spider-Man.
The point is that Marvel is an extremely well-known brand. Whether you are an absolute fanatic that has watched every movie or you just know about that one guy with red armor and a lot of money, you are most likely familiar with Marvel.
It is one of the most famous brands that exist today, and it stands out as superior compared to its competitors. Marvel is a brand-building dream come true.
So, how did Marvel become such a universal super brand?
How Marvel Began
It all started with a little company called Timely Comics. Founded in the 1930s, Timely Comics published comic books featuring characters like Captain America and the Human Torch. In the early 1960s, Timely Comics changed its name to Marvel Comics and introduced some of the most iconic superheroes of all time, including Spider-Man, Iron Man, Thor, and the X-Men.
With relatable characters and exciting stories, Marvel quickly became one of the most popular comic book publishers in the world. In 2009, Marvel was acquired by The Walt Disney Company, solidifying its status as a global superpower.
Today, Marvel is not just a comic book company; it’s a multimedia juggernaut with movies, TV shows, theme parks, apparel, and more. How did they expand their presence across so many different industries?
The Sales Tactics That Made Marvel a Super Brand
Marvel’s powerful growth started with great salesmanship. The company’s founders were excellent salespeople who knew how to market their products and get people interested in them. Of course, their phenomenal brand helped them sell even more.
Marvel quickly became known for its high-quality products and ability to sell them well. This reputation helped the company grow rapidly, and it soon became one of the most successful brands in the world.
The Marvel team knew exactly how to take advantage of people’s love for their comics and characters by selling a wide variety of merchandise.
By expanding the Marvel Universe to include more superheroes, they were able to sell more products to promote the new characters. Marvel’s fans value the brand and want to purchase all the collectible merchandise to show their love for the characters.
What Merchandise Does Marvel Sell?
Marvel sells clothing, toys, collectibles, and more that influence its super brand status.
Marvel’s merchandise is popular with fans of all ages, and it generates huge amounts of revenue.
Some of the most popular items include Spider-Man and Captain America action figures, t-shirts, and comic books.
Marvel’s merchandise creates a strong connection between the brand and its fans to ensure the company remains one of the most popular and profitable brands in the world.
Marvel T-Shirts? Yes, Please.
What Marvel fan doesn’t love a good Marvel t-shirt?
There’s no question that t-shirts are one of the most popular items of clothing out there. They are comfortable and relatively affordable. Better yet, they show off your personal style. But did you know t-shirts can also be used as a powerful marketing tool?
That’s right – t-shirts can help grow your brand in a BIG way! Marvel is proof that selling apparel works.
Wearing one is like walking around with a mini-billboard for the company, and that increases awareness and interest in their products.
Think about it – when you see someone wearing a Marvel t-shirt, what’s your first thought? Maybe you think about how much you love The Avengers or Spider-Man. Or maybe you think about how cool and fun the person wearing the t-shirt must be.
Either way, you’re thinking about Marvel. And that’s exactly what a successful marketing campaign should do.
How to Successfully Use T-Shirts as a Marketing Tool like Marvel
Marvel capitalizes on its creativity and out-of-this-world characters to create new and exciting articles of clothing.
For instance, they have released t-shirts with QR codes that unlock exclusive content, t-shirts that glow in the dark, and even scratch-and-sniff t-shirts. They are always thinking of new and interesting ways to use t-shirts as a marketing tool, and it’s something that any business can learn from.
Always think outside the box when you are designing t-shirts for your brand. Most companies have their own apparel, so you need to make sure your designs stand out from the rest. By creating cool and different designs, you can influence people to purchase your t-shirts over your competitors.
How to Use Marvel’s Sales Tactics For Your Brand
Sure, creativity is important when creating t-shirt designs. However, there are other basic sales tactics you need to know.
For example, your t-shirt will not be a walking billboard for your company if it doesn’t clearly represent your brand. Marvel does a great job creating vibrant and clear designs to show off their superheroes.
They use their superheroes’ iconic and easily recognizable symbols on t-shirts.
Their neck labels also show off their bold logo. (Our private labeling service at Scrappy Apparel can help you with this!)
Good quality t-shirts are also extremely important. Brands like Marvel sell their apparel at a high price point, but they back this up with quality fabrics and designs that won’t wear and tear after the first wash.
Looking For Super Custom Apparel?
If you’re looking to grow your brand and you want to use t-shirts as a marketing tool, check out Scrappy Apparel! We will bring your brand to life with luxury-level custom apparel that’s delivered right on time (or maybe even early).