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So you’re looking to scale your business, eh? Don’t really know where to start or which strategies would work the best for your apparel brand? As always, Scrappy is here to help with that.
We’re about to show you how working with a clothing printing company can help take your brand to the next level. Clothing printing companies specialize in, well, printing clothes! They can manufacture anything from t-shirts and hoodies to more complex items like hats.
What’s great about working with a clothing printing company is that they can help you produce high-quality products without breaking the bank. If you work with a versatile company, they’ll offer a variety of techniques, inks, and materials to create the exact product you envision.
Ready to learn more about how a clothing printing company can help take your brand to new heights? Before we talk about that, let’s take a look at the basics of scaling a brand.
Factors to Consider When Scaling an Apparel Brand
Even if your brand is the best of the best, there are still a number of factors you need to consider when scaling your apparel brand. After all, no two brands are the same. Every brand’s success story plays out differently.
Here’s what you should think about as you pave your brand’s path to success:
Size and Scope of the Brand
When scaling an apparel brand, it is important to consider the size and scope of the business. If you want to grow the brand rapidly, it may be necessary to expand into new markets or create new products. On the other hand, if your apparel brand is starting out small, it may be better to focus on a smaller market and develop a niche product line.
Market Research
It is also important to conduct market research when scaling an apparel brand. This will help you determine which products to develop and which markets to target.
Product Development
Once you’ve completed your market research, it is necessary to develop products that fit the needs of your target market. The product lineup should be well-planned for your apparel brand to succeed in a growing market.
Brand Identity and Messaging
As your apparel brand expands, it is crucial to maintain a consistent brand identity and message. Your brand image should remain consistent across all channels, including your social media, website, and marketing materials.
An Overview of Apparel Manufacturing Options
There are two main ways you can manufacture your apparel:
- Manufacturing In-House: You can keep your entire design and manufacturing process in-house. This gives you complete control over every aspect of production.
- Working With a Custom Apparel Partner: You can delegate some or all of the manufacturing process to a third-party vendor. This can be a more cost-effective option, but it can also mean giving up some control over quality and timelines.
From a scalability standpoint, it’s often easier to manufacture with a partner. They will have access to higher-volume production capabilities and can handle the increased demand as your business grows.
We’ll talk more about scaling in a minute. First, let’s take a closer look at how each manufacturing approach works.
What it Looks Like to Manufacture Garments In-House
In-house manufacturing is a process of creating products within the confines of a company’s facilities. By taking this approach, companies can control the entire manufacturing process from start to finish.
Sounds awesome, right? Well, in-house manufacturing comes with a few challenges.
Managing the entire manufacturing process in-house can be daunting for an apparel brand. There are many moving parts—from sourcing materials to designing garments to overseeing production—that need to come together seamlessly for things to run smoothly. And if you’re running an in-house manufacturing operation, it’s your job to manage all of it.
Sourcing materials is one of the most important aspects of manufacturing apparel in-house. You need to make sure you’re using high-quality materials that will withstand the rigors of production and wear and tear. But you also need to source these materials at a reasonable price so you can stay profitable. This can be a tricky balance to strike, but it’s crucial for success.
Designing garments is another key component of in-house manufacturing. You need to make sure your designs are stylish and on-trend, but also practical and easy to produce. This can be a challenge, but it’s important to get it right if you want your garments to be successful.
Once you’ve got your materials and designs sorted, it’s time to start production! This is where things can really start to get overwhelming. There are a lot of moving parts in managing production, and it can be tough to keep track of everything.
Pros and Cons of Handling Manufacturing In-House
Now that you know a bit more about what goes into manufacturing garments in-house, let’s take a look at some of the pros and cons of this approach.
Pros
- You have complete control over the manufacturing process.
- You can ensure high-quality standards are met.
- You can respond quickly to changes and trends.
Cons
- The manufacturing process will dominate your to-do list.
- It can be expensive to set up an in-house operation.
- It can be challenging to source materials and manage production.
Overall, there are both pros and cons to manufacturing garments in-house. It’s important to weigh these carefully before making a decision about whether or not this is the right approach for your business.
What It’s Like to Work With a Custom Apparel Manufacturer
Working with a custom apparel manufacturer can be an excellent way to get high-quality garments made without managing the entire manufacturing process yourself.
When you work with a custom apparel manufacturer, you’ll typically send them your designs, and they’ll produce the garments for you. This can be a great option if you don’t have the time or resources to manage production yourself.
Especially if you are new to the apparel industry, working with a custom apparel manufacturer can be a great way to get your feet wet and learn the ropes. They can help you with everything from sourcing materials to managing production.
One of the main benefits of working with a custom apparel manufacturer is that you can focus on other aspects of your business, like marketing and sales. You don’t have to worry about the day-to-day details of manufacturing, which can be time-consuming and overwhelming.
Pros and Cons of Working With a Custom Apparel Manufacturer
Here are the pros and cons of this approach:
Pros
- You don’t have to manage the manufacturing process yourself.
- You can focus on other aspects of your business.
- Your partner can help you with everything from sourcing materials to managing production.
Cons
- You have less control over the manufacturing process.
- Your timelines may be less flexible.
- It can be challenging to find a reputable and reliable manufacturer.
Working with a custom apparel manufacturer can be the right option for businesses that want high-quality garments without having to manage the entire manufacturing process themselves. However, it’s important to keep in mind that there are some downsides to this approach, including less control over production and timelines.
Want to Scale? Here’s Why Working With a Clothing Printing Company is the Best Decision You Can Make.
As your business grows, you’ll need to figure out how to scale your production. Working with a clothing printing company can give you massive potential to scale.
Here’s how working with a custom apparel partner will help you scale to new heights:
You’ll Have Access to State-of-the-Art Equipment.
As thousands of orders come in, you’ll need to upgrade your equipment to keep up with demand. The resources of a little print shop won’t cut it anymore. But don’t worry—when you partner with a custom apparel company, they’ll have the latest and greatest printing technology to ensure your garments are produced quickly and efficiently.
You’ll Be Able to Streamline Your Workflow.
You’ll need to refine your processes to keep up with demand. A clothing printing company can help you do this by managing the production process from start to finish. This way, you can focus on other aspects of your business.
You’ll Get Access to Industry Experts Who Can Help You.
Especially if you’re new to the industry, you’ll need all the help you can get as you scale. Fortunately, when you work with the right partner, you’ll get access to a team of experts who can advise you on everything from marketing to product development.
Scaling your business is a big undertaking, but working with the right partner can make it a lot easier. When you work with a clothing printing company, you’ll have access to all the resources you need to take your business to the next level.
What It’s Like to Partner With Scrappy Apparel
Working with us is like being in custom apparel heaven. We have everything you need to make your apparel dreams come true.
Sure, we have the latest technology, streamlined processes, and a team of experts who can help you, but that’s not all.
Here’s what really sets us apart from all the other apparel manufacturers out there:
Working With Us is Like Having Your Own In-House Apparel Department.
Our incredible customer service team will make you feel like you’re our only customer. We’ll do everything in our power to help you succeed. Our experts will answer all your questions, provide helpful advice, and make sure your manufacturing experience is as smooth as possible.
Better yet, we’ll become an extension of your team. We’ll get to know your company’s culture and values, so we can help you create garments that perfectly represent your brand.
We’re not just another clothing printing company—we’re your partner in custom apparel success.
We Have the Resources to Scale Your Brand to Infinity and Beyond.
We have the resources to handle massive orders. We’re talking thousands of garments at once. Whether you have a big event coming up or you’re launching a new product line, we can handle it without breaking a sweat.
We Do All the Work to Source Materials and Develop Garment Patterns for You.
So you don’t have to lift a finger, we take care of sourcing materials and developing garment patterns for you. We have a team of experts who are passionate about finding the best fabrics and creating garments that look great and fit perfectly.
You Approve Everything Before We Go Into Production.
Before we start production, we’ll send you pre-production layouts to review and approve so there are no surprises when you receive your order. We won’t move forward with production until you’re 100% happy with what you see.
We Have a Fast Turnaround Time.
We know you need your garments ASAP, so we work quickly to get your order out the door. We always deliver early or on time… never, ever late!
You’re Working With a Partner, Not Just a Manufacturer.
You’re not just working with another manufacturer when you work with us. You’re partnering with a team that is passionate about helping you grow your business. We’ll be there to support you every step of the way.
We Have a Badass Private Labeling Program.
If you’re looking to take your brand to the next level, our private labeling program is for you. Your garments will have your brand name, logo, and hangtags. We can even help you design your labels if you need it.
We’re a Brand That’s Built on Scrappy Entrepreneurship.
We know what it’s like to start from scratch and build a brand from the ground up. We’re passionate about helping other entrepreneurs succeed.
As you can see, Scrappy Apparel will give you everything you need to scale your brand and elevate it to the next level. We’ve been in the game for over 16 years, and we know what it takes to succeed.
Ready To Partner With Us and Scale Your Brand?
Our team is eager to begin your project. Let’s get to work:
