If you have a custom apparel brand, you probably already know that customer feedback is a goldmine—but are you using it to guide your marketing strategy?

The best marketing campaigns hit close to home, and that’s why you should be using feedback from your customers to craft more personalized messaging for your campaigns.

If you have no idea what to do next, don’t stress. Today, we’re sharing a bunch of tips on how to use customer feedback to create a winning marketing strategy:

customer feedback in marketing

1. Listen to your customers carefully. They will tell you what’s working and what’s not.

If you’re running a custom apparel brand, it’s important to get feedback from customers in order to stay on top of trends and improve your products.

Of course, feedback can come from surveys, interviews, and focus groups. Those are the more “traditional” methods for gathering data.

But let’s take a step back and look at this from a less scientific angle—because we’re not scientists, and we’re guessing you probably aren’t either.

You can also gather customer feedback from casual conversations or social media comments. Those are the most organic ways to get customers’ real opinions about your brand.

We recommend creating a spreadsheet to keep track of who said what. You can refer back to it later.

After collecting feedback for a while, it’s time to start making changes based on what your customers have said. You could tweak your designs, offer different products, or try out new sales channels.

Whatever changes you make, be sure to keep your customers in the loop so they know that their feedback is being taken seriously.

customer personas

2. Create customer personas based on the feedback you get.

A customer persona is a representation of your ideal customer that will help you develop future products that will appeal to your customer base.

To create an accurate persona, you need to understand the demographics, behaviors, needs, motivations, and challenges of your target audience.

If you don’t have a clear idea of who your target audience is, it can be difficult to create effective marketing and product strategies. Personas can help you identify your target audience and design strategies that are tailored to them.

You might be wondering, “Where the heck do I start with all of this?”

Well, this is where customer feedback comes in.

Based on what your customers say about your brand, you can start to see patterns and trends in what they want and need.

From there, you can begin to create detailed profiles of your ideal customers. A great customer persona will help you create the products your customers want (and you won’t need mind-reading superpowers to do it).

online customer feedback

3. Use online customer feedback to guide your social media strategy.

Social media content can be very hit or miss. Depending on your audience, you may find that some content performs well while other posts fall flat.

We hate to break it to you, but there’s no one-size-fits-all solution. What works for one brand may not work for another.

However, you can create winning social media content by simply giving your customers what they want to see. You want to create posts that will speak directly to your audience and resonate with them on a deeper level.

Now is the part where we open our jar of Scrappy secrets to share a few ways to find customer feedback online:

Read your comments.

Take time to sift through the comment sections of your posts to understand more about what your audience likes and dislikes.

Pay attention to your DMs.

If a customer has a problem, they may be more likely to shoot you a direct message instead of sending an email or commenting on a post. Reread your old messages—you might find nuggets of customer feedback that you previously missed.

Use social listening.

Social listening is the process of monitoring social media platforms for mentions of your brand, competitors, or relevant keywords.

This allows you to track conversations around your industry, get insights into customer sentiment, and detect any early signs of problems or opportunities.

Basically, it’s the online version of eavesdropping. You can tune into conversations about your brand, regardless of whether you were invited to them or not.

Sounds like a lot of work? You bet it is. That’s why there are tools like Mention that will do all of the heavy lifting for you.

social media engagement

4. Encourage engagement and online conversations about your brand.

One of the best ways to promote your custom apparel brand is by reposting user-generated content (UGC). UGC is any kind of content that your fans or customers create, such as photos, videos, or reviews.

Why should you repost UGC? For one, it’s a great way to show off your products in action. It also helps create a sense of community around your brand.

By engaging with your fans online, you can gather customer feedback to use in future marketing campaigns.

testimonials in marketing

5. Create show-stopping testimonials from customer feedback

Testimonials are one of the most powerful marketing tools available to you. Make it a point to gather them, but always ask for permission before sharing them.

Here are several places to share your testimonials:

1. Social media content

You can use testimonials as part of a social media campaign to promote your brand. For example, you could create an image with a quote from a satisfied customer and share it on Instagram or Facebook.

2. Blog posts

If you have a blog for your custom apparel brand, you can use testimonials to add credibility to your posts. For example, you could write a blog post about a featured product and include testimonials from happy customers.

3. Email campaigns

Email is a great way to reach potential customers with your testimonials. You could create an email campaign that features many testimonials from customers or simply include one testimonial in each email you send.

4. Your website

Make sure potential customers see your testimonials by featuring them prominently on your website. You could have a dedicated testimonials page, include testimonials on product pages, or both! The more, the merrier.

Now that you know what your customers want, let’s give it to them!

Want to “WOW” your customers with bright inks and the softest fabrics in the world?

We know we make big promises, but we deliver on all of them. Speaking of testimonials, here are a few kind words from our happy customers:

testimonial - the scion group

testimonial - idontmind

testimonial - park slope united soccer club

Will you be our next Scrappy success story?

Let’s talk about how we can make your custom apparel project a massive success.

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