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Apparel

How Apparel Brands Capitalize on Halloween

How Apparel Brands Capitalize on Halloween

The spooky season is upon us, and with it comes the opportunity for brands in the apparel industry to capitalize on Halloween. We know what you're thinking... no, you don't have to sell costumes. You can explore Halloween themes in your products and marketing campaigns without venturing into costume territory....
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Fall is Here. Is Your Brand Ready?

Fall is Here. Is Your Brand Ready?

Leaves are changing colors, the wind is feeling crisp… fall is definitely in the air!  And that means it’s time to start thinking about fall fashion. If you’re an apparel brand, that means making sure your collections are ready for the cooler weather. Your marketing and merchandising need to reflect the...
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