Running a custom apparel business is like wearing a million hats at once—especially in the first few years of operation. It’s normal to be the CEO, graphic designer, social media manager, email marketer, and customer service rep all at the same time. So, what distinguishes successful businesses from the ones...

Love it or hate it, Instagram is not going anywhere—at least until the next social media sensation emerges from Silicon Valley. (Who knows how long that will take?) But for now, businesses worldwide—including apparel brands—will continue to use Instagram to raise awareness for their products and services. “90% of Instagram...