Although it may seem that branded t-shirts are best left to those in the fashion industry, that couldn’t be further from the case. In fact, creating branded t-shirts is actually highly recommended for brands, organizations, and companies of all kinds.
Think it’s all crazy talk?
Keep reading to find out why it’s not.
Create Brand Loyalty
In an age in which economic uncertainty is becoming a widespread concept, finding ways to retain your customers for the long haul may be vital to maintaining your livelihood. By creating branded t-shirts, you will be giving your customers a way to take a piece of your company with you everywhere you go.
Also, if you have your tees created by your friends at Scrappy Apparel Company, these tees will not only be trendy, but they will also last for years to come. Therefore, a piece of your brand could potentially become someone’s favorite t-shirt or you can even become a part of their regular wardrobe rotation.
One major benefit of creating branded t-shirts is that it will give you tons of free advertising. According to Nielsen, up to 92% of customers say they trust suggestions for companies who are suggested by their friends and family above all else. This makes the creation of branded merchandise, such as tees, hats, etc. a very worthwhile investment. Think about it, people wear t-shirts everywhere from the gym to the supermarket, and many other locations.
With the right colors, wording, and/or design, your t-shirt can serve as a conversation piece that can attract new customers of all kinds. And if you include your website, phone number, or email address on the shirt, you will even be able to advertise your company without anyone saying a word.
Looking for ways to make your brand appear more reputable? Creating branded t-shirts is a great way to accomplish this. Sure, virtually anyone can create a t-shirt. Nevertheless, a high-quality, beautifully designed t-shirt is not something you tend to see from rinky-dink companies.
By creating these tees and distributing them to your employees and/or affiliates, you will not only make your employees feel more prideful, but you will make your company appear more reputable overall.
Giveaways and Incentive to Purchase
Lastly, you can use your branded t-shirts as a part of giveaways. On the one hand, giveaways are a great way to promote your brand and attract new customers in general. On the other hand, tees can also be used as a free gift with purchase, which also creates an incentive for people to purchase.
The Bottom Line
Creating branded t-shirts can be great for your business. Nevertheless, don’t be fooled. Not all printing companies are created equally. If you plan to create vibrant, trendy, durable t-shirts that will stand the test of time, reach out to your favorite printing pros here at Scrappy Apparel to discuss concepts and pricing today.