T-shirts are a classic article of clothing. They are comfortable and versatile. They come in various styles to suit any taste. But there is one style of t-shirt that has been popular since the ’70s: the band t-shirt.
We know you’ve seen band t-shirts in almost every store now. We’re not surprised, either.
Band t-shirts are a way to show support for your favorite group, but they’re also big conversation pieces. Wearing a band t-shirt is an excellent way to meet new people who share your taste in music. You can dress a band t-shirt up or down depending on your mood and where you’re headed.
The band t-shirt phenomenon is more than just a fad. It can be a serious money maker for the artists who sell merch to their fans. For example, Slayer made over $10 million from merch during their farewell tour.
Let’s take a closer look at the origin of the band t-shirt and how artists from all genres sell t-shirts as an additional revenue stream.
How the Band T-Shirt Phenomenon Began
The band t-shirt is a long-honored tradition among music fans. Whether you’re rocking a shirt from your favorite band or wearing one to show your support for a new artist, there’s no denying the power of the band t-shirt. It’s wearable advertising.
Although the origins of the band t-shirt are not 100% clear, we believe the first band t-shirts emerged in the 1940s. The “bobby soxers,” or enthusiastic female music fans, wrote the names of their favorite musicians across their clothes and wore them with pride.
But the popularity of band t-shirts picked up in the early 1970s, with bands like Led Zeppelin and Pink Floyd leading the way. These shirts were simple, often featuring just the band’s logo or name.
As the years went on, band t-shirts became more and more elaborate. By the 1980s, shirts often adorned the band’s album artwork or tour dates.
Today, band t-shirts are more popular than ever. You can go on almost any band’s website and purchase merchandise to support them.
Strategies Bands Use For T-Shirt Success
Apparel is one of the most important tools in a band’s arsenal when building a brand. So, how do bands actually sell their merch after manufacturing it? Here are a few common strategies:
Release Limited Edition Items
Limited edition items are only available for a short time.
Why does this strategy work, you ask? It’s a good ol’ marketing tactic.
Limited edition items create a sense of need, urgency, and excitement around the release of new merchandise. They help build a community of fans eager to get their hands on the latest products.
Through word-of-mouth marketing and increased visibility from selling shirts, bands can reach new potential fans with their limited edition merch.
Another key strategy is to partner with well-known brands or designers to create co-branded merchandise. Strategic partnerships can help a band reach new audiences and tap into existing fanbases. For example, Metallica partnered with Netflix to release a line of Stranger Things t-shirts.
Finally, some bands choose to sell merchandise that is directly related to their music. This could include t-shirts with lyrics from their songs or hoodies with the album artwork on them. By selling these types of items, bands can connect their music to apparel and create a more immersive experience for fans.
How to Make a Successful Band T-Shirt
So, you want to create your own awesome band t-shirt?
It’s all about catching people’s attention and making a lasting impression. Here are some tips to get you started:
Consider your audience. Who will be wearing your shirts? Make sure the design appeals to your target demographic.
Choose an eye-catching design. Think about what will make your t-shirt stand out from the rest. A bold graphic or interesting typography can go a long way. Also, keep in mind the placement of your design. Some designs may not work well, depending on the arrangement.
Incorporate your band’s logo. This is an obvious one, but make sure that your band’s logo is prominently featured in the design. It’s a great way to get instant recognition.
Make sure the colors work well together. Unless rainbow is the vibe you’re going for, using fewer colors is often better. Choose a color palette that will work well together and make your design pop.
Use high-quality materials. Cheap materials will end up looking, well, cheap. Invest in suitable quality fabrics and printing techniques to ensure your t-shirt looks great after washing.
Hint: At Scrappy Apparel, we do all the legwork to source the best materials for you. That’s just one of the reasons why you should work with us!
Keep it simple. A busy design can be overwhelming and look like a hot mess. Instead, stick to a few simple elements for a clean and stylish look. This can also make the garment easier to wear for people.
Add T-Shirts to Your Brand Strategy
Are you feeling inspired after reading about how band t-shirts evolved throughout the years? Let’s talk about your brand now.
We have years of experience helping brands create custom apparel that takes their business to the next level. We offer our customers the best printing techniques and materials. You can be sure you’re getting your bang for your buck when you work with us.
Scrappy Apparel can help you make your custom t-shirt dreams come true. We are a fully online solution for t-shirt manufacturing. Our Brand Building Process (BBP) makes your ordering experience hassle-free and minimizes the margin of error.
You’ll review pre-production layouts before we begin manufacturing your apparel, so there won’t be any surprises when you receive your order.
Our team of experts will help you with each step, and we ship all orders free to the USA.
We promise perfection every time. Request your free quote, and we’ll get started on your project ASAP!